The Ultimate Guide to Sticker Swag
On a recent WWH Zoom call, the question of swag and merch came up. You have lots of choices, from bookmarks and doorhangers to keychains and totes. But in my experience, […]
Book Marketing Has Changed: Here’s How Romance Authors Can Adapt
If you’ve been feeling like marketing your romance books isn’t working the way it used to, you’re not imagining it. Social media reach is down. Engagement is unpredictable. The strategies […]
Writing Chemistry in Romance
Updated March 2026 What makes romance fiction so popular? At it’s essence, its the rollercoaster ride of falling in love. But for readers to love a romance, they need to […]
How to Get Your Romance Book Discovered: Outreach Marketing Tips for Authors
One of the biggest frustrations authors face when marketing their books is the feeling that they’re talking into the same room over and over again. You post on social media. […]
Amazon Keywords Made Simple for Romance Authors (Printable)
For many romance authors, keywords are one of the most overlooked pieces of book marketing. They’re usually filled out quickly during setup, often guessed at, and then forgotten. The truth […]
Amazon and Beyond: Options for Selling Your Romance Books
One of the biggest advantages indie authors have today is choice. Unlike traditional publishing, where your book is locked into a single sales path determined by the publisher, indie authors […]
Romance Tropes Explained: What they Are and How Writers Can Use Them Well
I’ve noticed a trend lately among book influencers who are complaining about tropes. Maybe I’m overly sensitive here, but I always take this as code to complain about romance (romances […]
Beyond the Book: All the Ways Romance Authors Can Share Their Stories
When I was at Wal-Mart in the book section, I came across two romance books designed as holiday advent calendars. As someone who is always intrigued in the ways authors […]
Lights, Camera, Romance: Creative Ways Authors Can Use Video to Market Their Books
In a recent Bottom Line newsletter from Jane Friedman, she shared a discussion she had with Cindy Gunderson, a audiobook narrator and author of over 40 books. The topic of […]
How to Create and Deliver a Reader Magnet That Romance Readers Can’t Resist
Over the last couple of Zoom calls we’ve had, the question of reader magnets has come up. I’m a huge proponent of email list building for which reader magnets play […]