Email Marketing Tips and Ideas

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  • Email Marketing Tips and Ideas

  • jennaharte

    Organizer
    August 23, 2021 at 7:32 pm

    Thoughts on Email List Building

    I used Instafreebie/Prolific works for a while and found it helpful in growing my list. Several months ago, I moved to Bookfunnel to access some of the other features they have and recently joined a giveaway through them.

    I joined a general romance giveaway that required an email list of at least 1,000 subscribers. There were 156 books listed on the giveaway page. I wondered if my book would be noticed since it showed up so far down the page. I couldn’t decide if some of the unprofessional-looking covers would help or hurt my results. Would readers see the bad covers and click away thinking there weren’t any good books or would my cover stand out luring readers to my book?

    I haven’t been able to see how many total shares, claims, and downloads the entire giveaway generated. On my end, I had 166 shares with 156 clicks, and a total of 94 claims but only 62 downloads. Because people had to provide their email to get the book, that was 94 added to my list, but since they don’t have the book yet, we’ll see if they stay with me.

    I feel good about the results in general, but in the next week or so, I’ll find out if those 94 are interested in more of what I have to offer, or simply got the book and will unsubscribe.

    Takeaway:

    Giveaways can be a great way to build your list, especially if you’re a new author. But the subscribers from a giveaway aren’t always your target reader, or a buying reader (they just want free books). So along with giveaways, it’s important to develop other strategies to build your list such as through social media, a signup sheet at your live events, and including a link to your sign-up page in your books.

    Do you have thoughts, feedback, or suggestions about building an author-reader list? Let me know!

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