Romance Author Guide to Getting an Agent

Romance Author Guide to Getting an Agent

April 1, 2025 in Blog, Publishing

Table of Contents

Once you’ve written your book, your next step is publishing. First you need to decide if you want to self-publish or traditionally publish. If you decide to find a traditional publisher, then you should consider getting a literary agent. While not always necessary, there are benefits to having an agent.

A literary agent doesn’t just submit to and negotiate with publishers to sell your book rights. They can also:

  • Negotiate audio (if you indie published your book in print/ebook or your traditional publisher didn’t ask for audio rights). For example, I sold (as my own agent) audio rights to my indie published romance series.
  • Negotiate other rights, including foreign rights and TV/movie deals.
  • Help you improve your manuscript based on what they know publishers are looking for
  • Be a buffer between you and your editor (trust me, this can be invaluable if you’re having challenges with your editor)
  • Guide you through the business side of publishing so you can spend more time writing

One of the biggest benefits is that agents have contacts and established relationships with editors at publishing companies. While some publishers will take unsolicited manuscripts from authors, editors often prefer agented books because they’ve already been vetted.  Further, in large publishing houses, there could be several editors for the romance genre, and an agent can know which editor is best for your book (you can’t pitch all editors at a single publisher.)

The process of finding an agent can feel overwhelming, especially with so many rules, rejections, and unknowns. But it can be done.

BTW…much of what I’m sharing here is based on my experience in pitching and getting an agent, as well as working as an agent.

Here are the steps to get a literary agent to sell your romance novel:

Get Your Manuscript Ready

Before you even think about querying an agent, your manuscript needs to be complete. By complete, I mean revised and edited. I’ve spoken to writers who say, “Agents or editors are going to edit my book, so it’s good enough.” Good enough isn’t good enough when you’re competing with hundreds of other manuscripts. Consider that agents work with authors for a year or two before they’re ever paid for their efforts (agents only get paid when authors do). Agents want top quality manuscripts that need minimal work so they can get them out and sold faster.

Finish Your Novel: While it might seem obvious, agents will not consider unfinished manuscripts from debut authors. Your story should have a satisfying arc, fully developed characters, and, of course, that all-important happily ever after (or happy for now) ending that romance readers expect.

Revise Your Novel: Once your draft is complete, it’s time to revise and revise again. This is where a good freelance editor can be worth their weight in gold. If hiring an editor isn’t in your budget, consider joining a critique group, ideally one focused on romance. Fellow romance writers can help you catch pacing issues, strengthen emotional beats, and refine your use of genre tropes. A tool like Autocrit can also help you find pacing and craft issues in your manuscript.

Format Your Novel: Most agents have formatting guidelines that you should follow. In most cases, agents expect the following formatting:

  • Times New Roman in 12 pt font
  • Double-spaced
  • 1-inch margins on all sides.
  • Chapters starting on a new page using the Page Break function, not section break
  • Chapter titles centered at the top of the page

Know Your Book: You’d be surprised how many submissions I received that were pitched as romances that weren’t actually romances. Some were women’s fiction. Others were stories that had a romantic element. It’s important that your romance fit the expectations of the romance genre (the main plot of the story is the romantic relationship between characters).

Further, you need to know your category and tropes. Is it a steamy contemporary billionaire romance? A sweet small-town friends-to-lovers story? A time-traveling historical with magical elements? Knowing how to categorize your book helps agents determine if it fits their list and helps you pitch it more effectively.

Tip: Find authors and books that are similar to your book. It can help agents understand your book if you can compare it to a similar author or book.

Research Literary Agents Who Represent Romance

Don’t underestimate how important this step is. Getting your manuscript to the right agent saves you time and rejections. Remember how I said people pitched me books that weren’t technically romances? I ended up saying no and that’s no fun for either of us.

But you also have to consider what types of romances the agent represents. Not every agent represents every subgenre, so doing your homework now can save you time and increase your chances of success. I didn’t represent historical romances. Some might not represent dark romance. I knew an agent once who didn’t like books in first person point of view.

As you research agents, read carefully what they say they represent and look at the books and authors they’ve already represented.

Start with tried-and-true resources like:

  • Talk to other authors. I got my last agent by talking to authors in my writing organization. This helped because when I emailed her, I could say, “Sally Author recommended I contact you…”
  • QueryTracker: A free (or paid) database where you can search for agents by genre, track your submissions, and read other authors’ comments on response times and feedback.
  • Manuscript Wish List (MSWL): A site where agents and editors list exactly what they’re looking for, including subgenres, tropes, and themes. You can search by genre, agent, or keyword.
  • Publishers Marketplace: A paid resource where you can see recent deals made by agents. This is useful for identifying who is selling romance and which publishers they work with. I highly recommend paying the $25 for a month of access and researching what agents are representing the type of book you’ve written and what publisher they’ve sold too. You can cancel after a month.
  • Twitter/X Hashtags: Search hashtags like #MSWL, #AmQuerying, and #QueryTips to find agents posting real-time updates on what they’re seeking. Many agents tweet wish list items or open periods for submissions.

⚠️The platforms are helpful for quickly finding agents, but visit the agent’s website for updated information and guidelines, as they don’t always keep their profiles on other platforms up to date. Sometimes agent change what they represent or leave the business.

When reviewing an agent’s profile or wish list, look for signs that they’re passionate about romance. Do they mention specific tropes you use (like grumpy/sunshine, enemies to lovers, or fake dating)? Do they represent authors whose books feel similar in tone or style to yours?

Don’t think you can squeak your manuscript into a genre that it’s really not in. For example, I represented romance and romantic mysteries, but not women’s fiction or cozy mysteries. The latter two might have romance elements in the book, but they’re not romances. Again, this is where knowing your book is very helpful.

Create a spreadsheet or use a tracking tool to stay organized. The Romance Authors Novel Organizer includes tracking for agent submissions. Include columns for the agent’s name, agency, submission guidelines, what they’re looking for, date submitted, response received, and any notes (like personal preferences or previous communication). This will help you avoid duplicate submissions and allow you to follow up professionally if needed.

Research might feel tedious, but it’s a crucial step in targeting your query to the agents who already love the kind of stories you’re writing.

Write a Synopsis of Your Romance

Personally, I find writing a synopsis almost the worst part (taglines are the worst!). Condensing your 70,000 word book down to two pages is not easy. But it’s necessary to sell romance fiction. Check out this post on writing a synopsis, but here are the basics:

1. Write the synopsis using the same tone and style of the book. If it’s a dark romance synopsis needs to convey that.
2. Get right to the meat of the story. Don’t get bogged down in the setup.
3. Include character descriptions, motivations, conflict and goals as part of telling the story.
4. Stick to the key plot points. Provide the major thrust of the story and don’t worry about subplots.
5. Focus on the main conflict and how it’s resolved.
6. Provide the full story arc (beginning, middle, and end). Leaving off the ending won’t entice an agent to contact you to learn how the story ends. If you send a synopsis without the ending, it will be rejected as it suggests you don’t know how to write a full story.
7. Use strong, active verbs.
8. Write in the present tense.
9. Polish and edit until it’s tight and compelling.

Again, check out this post on writing a synopsis for more details and tips.

Prepare the First Three Chapters

Most agents will ask for a synopsis and either the first 3 chapters or sometimes a specific word count, such as the first 5,000 words. Note that they always ask for the “First” chapters or words. If you want to send later chapters because you think they’re better, then your book isn’t ready for submission. Readers always start at page one and may or may not have the patience to wait until page 20 for the book to get good. Your book needs to start off strong from the first line and keep readers engaged. If you don’t feel your opening chapters are good enough, then you need to fix or perhaps delete them (maybe your book starts later).

In a romance, your first three chapters should introduce your characters, their goals, the conflict, and the inciting event that thrusts them into the story. Your meet-cute should occur within these chapters as well. Personally, I wouldn’t accept a romance novel in which my characters weren’t together on the page within the first three chapters. Why? Because a romance is all about the characters’ relationship, so I need to see the tension and conflict between them on the page.

Make your opening page the best it can be. You have about half a page, maybe a full page, to grab the agent’s interest. Then you want to hold on to it for the rest of the three chapters.

Potential problems:

  • Avoid prologues. There are agents who won’t consider a book with a prologue.
  • Avoid info dumping backstory in the opening chapter. Backstory should always be woven in through the actions and thoughts of the character.
  • Avoid too much set up. While the opening of a book is often “normal life,” readers want things to start happening ASAP. Large amounts of exposition in the beginning are boring. Get to the good parts of the story quickly.

Format the chapters per the agent’s guidelines. If the agent doesn’t provide formatting guidelines, use New Times Roman 12 pt font, one-inch margins on all sides, and double space. (See formatting your book above).

Write the Query Letter

Your query letter is a short, compelling pitch that makes an agent want to read more. Think of it as the back cover blurb of your book, paired with a quick introduction to who you are as an author. In just a few paragraphs, you need to hook the agent, summarize your story, and share a bit about yourself.

Whenever possible, personalize your query to the agent. Mention if you’re reaching out because they’re looking for a specific trope or subgenre you write. This shows you’ve done your research and aren’t just sending a mass email.

Tone matters, especially in romance. While your query should be professional and error-free, don’t be afraid to let your voice shine through. If your book is fun and flirty, a bit of wit is welcome. If it’s emotional and angsty, your query should reflect that too.

Query Outline

  • Address the agent by name, e.g. Dear Ms. Smith
  • Hook agent/publisher immediately
  • Provide book genre, word count, and a BRIEF plot or book summary. Also if this book is part of a series, provide a BRIEF (line 1 line or 2) summary of the other books
  • Indicate the target market (This is where sharing the authors/books that are similar to yours can help)
  • Tell the agent about you
  • Offer brief overview on how you’ll market the book
  • Let the agent know what you’ve attached
  • End with a thank you and closing
  • Read and re-read before hitting send

Sample Query

Note that this is a sample using one of my books, but it’s not a “real” query that I sent out. Also, FYI…103,000 words is too long for a romance. Not sure how I got away with that one, but the following books are shorter, the 60,000 to 70,000 range. This is just a sample of what a query looks like.

— Start Sample Query–

Dear Ms. Smith,

He tastes like chocolate and sin, but is he a murderer?

Tess Madison walked away from her two-timing fiancé, a multi-million dollar trust fund and a cushy corporate law job to pursue the single life indulging in chocolate and fancy French underwear. But when she finds a dead body at a dinner party, she’s pulled into a murder case that pits her wannabe-boyfriend detective friend against Jack Valentine, a sexy, charming man from her past and the prime suspect. Tess doesn’t believe Jack’s guilty, and despite her better judgment, she agrees to represent him. As secrets unravel and sparks fly, Tess must decide if risking her career and her heart for Jack is worth it.

Deadly Valentine is a 103,000 word romantic mystery and the first book of a proposed series featuring sleuthing couple Tess Madison, a French lingerie connoisseur and Jack Valentine, her handsome, self-made billionaire love interest.

Future books in the series include:

  • Old Flames Never Die: Can new love survive the lure of an old flame and murder?
  • With This This Ring, I Thee Kill: Planning a wedding is murder.

The Valentine Mysteries have the lightness of cozy mysteries with the steam of a romance. Think modern day Nick and Nora Charles or Jonathan and Jennfer Hart, but with open door spice. Comparable books would be:

  • Darynda Jones’ Charley Davidson Grim Reaper Series (except without the paranormal)
  • Marie Force’s Fatal and First Family Series (except lighter in tone)

I’m Jenna Harte and am the author of the cozy Sophie Parker Coupon Mystery series (Camel Press) and the Southern Heat (1st Ed. Penner Publishing) contemporary romance series. I own and manage an online romance author community at WritewithHarte.com. When I’m not writing my own stories, I work by day as a romance ghostwriter, having penned over 80 romance books in the last 6 years.

To help promote Deadly Valentine and subsequent books, I have a website, weekly email newsletter, and social media platforms where I’m building my reader community. Launch efforts will focus on obtaining advanced reviews and connecting with book influencers. Continued marketing will be done through my author platform and outreach activities, such as in-person or virtual events and podcasts.

I’ve attached the synopsis and the first three chapters per your posted guidelines.

Thank you for your consideration. I look forward to hearing your response.

Sincerely,

Jenna Harte

(Contact info)

–End Query Sample–

Follow the Guidelines on the Agent’s Website

The biggest surprise I had as an agent is the number of writers who did not follow the guidelines for submission. It was mind-boggling to me how many writers couldn’t be bothered to read and follow them.

Consider this: Agents have hundreds of queries to work through. They need a quick way to work through and weed out the duds. One such way is to reject the ones that don’t follow the guidelines.

That might sound harsh, but think about what it says to an agent when a writer doesn’t follow the instructions. It says that writer doesn’t care or know how to follow a set of guidelines. (Bad first impression). The publishing process is a long one with many hoops to jump through. A writer who off the bat indicates they have trouble following instructions is going to make an agent pause. Remember, they don’t get paid until you do, so one consideration they have is how much work will you be. No agent wants to work with a writer who is going to make the process harder by not doing what needs to be done to get their book sold and published.

So…Follow the guidelines!! Send agents what they ask for, no more, no less.

TIP: I recommend not submitting to all your agents at the same time. Submit in batches. This way, you can assess responses or lack of response, and tweak future submissions if needed.

Prepare for Responses

Once your queries are out in the world, it’s time to settle in and wait, but also to understand what those responses might look like. Literary agents receive hundreds of queries each month, and response times can vary widely. Some will reply in days, while others may take weeks or even a few months. They may tell you the expected response time on their website. Note this in your spreadsheet or notes. Do not nudge agents before this time UNLESS you get an offer or representation from another agent.

Here are the most common types of responses you might receive:

  • Form Rejection: A standard, often impersonal response. It usually reads something like, “This isn’t the right fit for me, but thank you for submitting.” These are common and not necessarily a reflection of your talent. It simply means the story didn’t resonate with that particular agent.
  • Personalized Rejection: A rejection that includes specific feedback. If an agent takes time to point out something they liked or a reason they passed, take note. Personalized rejections are not as common and are a good sign that writing stood out, even if it wasn’t the right match.
  • Partial Request: The agent wants to read more, often the first 50 pages or a few chapters (This is most common if the guidelines haven’t already asked for the first few chapters). This is a promising step! Make sure your manuscript is polished and formatted correctly before sending.
  • Full Request: The agent wants to read the entire manuscript. Celebrate this milestone! It means your query and sample pages did their job.

If you receive feedback, especially the same note from multiple agents (e.g., pacing issues, lack of emotional depth, unclear stakes), consider revising. Constructive feedback is gold and can help you get closer to that coveted offer of representation.

If you get only form rejections, check that you’re following the guidelines and consider revising your query and/or synopsis to make them standout. This is why you submit in batches. It gives you the chance to improve your query, synopsis, and manuscript and submit to more agents.

Throughout the process, try not to obsessively refresh your inbox. Keep working on your next project or revising other stories.

When an Agent Calls

If you get an email in which the agent asks to call you (many Zoom or video call now), this is a good sign that they’re interest in representing you. It can be nerve-wracking, but remember, you’re interviewing them as much as they’re interviewing you. This conversation isn’t just about getting answers, it’s about getting a feel for their enthusiasm for your work, their vision for your career, and whether your personalities mesh. An agent-author relationship is a long-term partnership, and you want to make sure it’s built on trust and clear communication.

What to expect on the call…

I can’t speak for all agents, but the few I’ve had when seeking an agent and when I worked as an agent, the calls usually involved:

  • Agent says something nice about your book and why they liked it
  • Agent asks you questions about your writing goals
  • Agent explains how they work (agent and agency bio, communication, contracts, etc)
  • Agent answers questions you have
  • Agent indicates they want to make an offer to represent your book
  • You and agent discuss deadline for your response (You read that right! You don’t have to respond right there on the call. This gives you a chance to let other agents know you have an offer. See blow for what to do when you get an offer.)

Some questions you might have, if the agent doesn’t cover them when they share about themselves and the agency are:

  • How do they communicate with clients? (Email, phone, frequency)
  • What’s their editorial approach? Do they offer feedback before submitting to publishers? Some agents do a full developmental edit while others don’t do anything.
  • What publishers do they envision submitting your book to?
  • How do they handle foreign, film/TV, and audio rights? (Some try to retain some rights, such as audio or film from publishers, allowing them to sell them separately, which is often better for you.)
  • Will you be working directly with them or someone else on their team?
  • What happens if the book doesn’t sell?
  • What are the terms of their agency agreement?

What to Do If You Get an Offer

You’ve done the work, sent the queries, and now an agent wants to represent you. Happy dance!

But before you say yes on the spot, take a deep breath. This is an exciting moment, but it’s also a business decision. You want to make sure this partnership is the right fit for your long-term career.

First, notify any other agents you’ve queried (especially those who have your full or partial manuscript). It’s standard and courteous to let them know you’ve received an offer and to give them a timeframe, typically one to two weeks,to respond if they’re still interested. This can lead to more offers and give you the chance to choose the best match.

Finally, remember: you can say no. If the offer doesn’t feel right, if you’re unsure about the agent’s vision, communication style, or contract terms, it’s okay to walk away. You deserve an agent who believes in your work and will advocate for you at every step.

Understanding and Reviewing Agent Contracts

Before you officially sign with a literary agent, you’ll receive an agency agreement, essentially, the contract that defines your professional relationship. It’s important to understand what you’re signing and to feel confident about the terms.

Here are some important elements typically included in an agency contract:

1. Commission Rates

  • Most agents take a 15% commission on domestic book sales and 20% on foreign or film/TV rights, which is industry standard.
  • These commissions are deducted from the author’s earnings before the rest is paid out. (Publisher sends advances and royalties to the agent, who takes their cut and sends you the rest).

2. Scope of Representation

  • The contract may cover just the book/series you’ve queried, or your entire body of work moving forward.
  • Be sure to clarify whether the agreement is book-specific or career-wide.

3. Duration and Termination

  • Look for how long the contract lasts and how either party can terminate the agreement.
  • You want clear language on how to end the contract if things aren’t working out. Note that an agent can terminate a contract as well if the book isn’t selling to an agent, or a published book isn’t earning royalities.

4. Subsidiary Rights

  • These include foreign rights, film/TV rights, audio rights, etc.

5. Accounting and Payments

  • The contract should outline how and when you’ll receive payment (typically, publishers pay the agency, which then pays you).
  • Look for clear language about accounting timelines and royalty statements.

6. Expenses

  • Agents should not charge reading or submission fees.
  • Sometimes, costs like foreign postage or courier services are deducted from your earnings, but these should be minimal and outlined in the contract. It used to be agents charges for copying and postage, but with email, those expenses are now rare.

Tips for Reviewing the Contract

  • Ask questions. Don’t be afraid to ask the agent to clarify anything you don’t understand.
  • Seek legal advice. If possible, have a publishing lawyer or experienced author advocate review the contract, especially if it’s your first one.
  • Take your time. A good agent will give you space to review the agreement and won’t pressure you to sign immediately.
  • Look out for red flags. Agents who demand upfront fees, vague commission terms, or indefinite contract periods should be approached with caution. In fact, avoid them.

What If You Don’t Get an Agent Right Away?

So, you’ve sent the queries. You’ve waited and waited. And now you’re staring at a handful of rejections or maybe, silence. It’s one of the hardest parts of being a writer.

First of all, take a breath. This happens to so many writers, including those who are now happily agented and published. Not getting an agent on your first try isn’t a failure, it’s part of the journey.

Here’s what you can do next:

Revise Your Manuscript or Query

If you’re consistently getting form rejections or no requests at all, your query letter or opening pages may need work. Get feedback from critique partners, writing groups, or query-focused communities. Sometimes a small tweak, a stronger hook, clearer stakes, or better pacing in chapter one can make all the difference.

Write the Next Book

Yes, really. This is the most common and powerful advice out there for a reason. Agents often say they sign an author’s second or third book not the first one queried. The more you write, the better you get. Each book teaches you something new about craft, structure, and voice. And you never know which story will be the one that clicks.

Consider Small Presses or Hybrid Publishing

If your goal is to get published, not necessarily through the Big 5 or other larger presses, explore romance-friendly small presses or hybrid publishers with solid reputations. Some don’t require an agent and still offer editorial support, distribution, and royalty payments. Just be sure to do your research, check contracts, and avoid vanity presses that charge high fees.

Keep Learning and Networking

Stay connected to the romance writing community. Attend virtual or in-person conferences, enter contests, take workshops, and follow industry conversations on social media. Every connection you make could open a door—or simply remind you that you’re not alone.

DIY…Self-Publish

Despite what old school traditional authors might say, indie authors aren’t all trad publishing rejects. In fact, in romance, many of the authors now sitting on the tables in Barnes and Noble started out in self-publishing. Readers today just want a great story. Agents focus on what publishers are buying, and publishers tend to stick in certain lanes that perhaps you don’t fit in.

When I first sought representation for Deadly Valentine, agents told me to ramp up the spice and sell as a stand-alone romance. But I knew I wanted to write a romantic mystery series. At the time, mystery series with romantic sexy bits didn’t exist. And romance series always featured a different couple. That’s when I decided to indie publish the Valentine Mysteries.

You can do the same. Yes, it’s a bit more work on your end, but it gets your book into the world. It can help you build your author brand, grow a readership, and learn what it takes to be a selling author. Then you can pitch your next book or series to an agent with some great data to support your submission.

 

Getting an agent is not the only path to success, and not getting one right away doesn’t mean your story isn’t worth telling. Keep writing. Keep growing. Keep believing. Your story matters, and your readers are out there waiting.

The Ultimate Romance Author Event Checklist: What to Bring, Say, and Do

The Ultimate Romance Author Event Checklist: What to Bring, Say, and Do

March 18, 2025 in Blog

I’m a big fan of  events for authors. Not only can you learn about being an author and sell books, but there’s an energy that comes from being around other authors and readers that can boost your motivation.

Attending events, whether in-person or virtual, is a fantastic opportunity for authors to connect with readers, network with industry professionals, and promote their books. Whether you’re attending a book signing, speaking at a conference, or participating in a virtual panel, being well-prepared can make all the difference. Here’s a step-by-step guide to ensure you’re ready for your next author event.

1. Define Your Event Goals

Before you dive into preparation, consider what you want to achieve.

☑️Are you attending to sell books?

☑️Do you want to build your mailing list?

☑️Are you focused on networking with other authors, publishers, or industry professionals?

☑️Are you looking to gain social media exposure?

Personally, I try to do all of this, but maybe you just want to sell books or pitch agents. Whatever your goal is, understanding your objectives will help shape your preparation and measure success.

2. Research the Event and Audience

Not all events are the same. Some are reader focused while others are writing focused. Knowing what sort of event you’re attending can help you determine what books to sell and what you’ll say if you’re leading a workshop or on a panel. For example, when I go to writing events, I bring many more of my non-fiction books geared toward helping writers than my fiction books. If I’m at a romance signing event, I bring many more romances than mysteries.

If I’m speaking to other writers, I tend to give information that could be helpful to them. If I’m speaking to readers, I discuss tidbits and factoids that would be interesting and hopefully encourage them to check out my books.

☑️Familiarize yourself with the event format, schedule, and venue (or online platform).

☑️Know your audience. Are they primarily romance readers, industry professionals, or a mix?

☑️Check event hashtags or past event social media posts to get a feel for the vibe. Some events are huge and others are smaller and more intimate. Some feel like rock concerts and others are more serious.

Tip: If you’re a speaker or panelist, research your fellow participants and their work to foster meaningful discussions.

3. Promotional Materials and Branding

This is one area you want to make sure you’re prepared. Consider all the ways you can connect with readers and writers, and have materials that you can easily share so they can remember you long after they’ve left the event.

☑️Books – Have enough copies for signings or giveaways. This can be hard to calculate. Connect with the event organizer or other authors who have attended the event for a guestimate. Consider having postcards with your book cover or series covers and a QR code with a blurb on them for readers who prefer ebooks. I’ve sold ebooks at my table and signed the postcard. Having these cards gives me a future chance at a sale if the reader doesn’t buy that day.

☑️Business Cards – Include your name, website, and social handles. Carry these around for when you talk with other authors, book influencers, agents, publishers and other industry professionals. It doesn’t hurt to have two versions, one for professionals and one for readers that is book oriented.

☑️Bookmarks or Swag – Stickers, pins, or postcards and other fun bits and bobs are fun for readers. Swag can be pricy, so consider items that fit with your books and are something readers might keep and use. I like to use VistaPrint for paper swag, but you can get other cool stuff (cups, totes, etc) as well. There are other options for printing swag such as Zazzle or Etsy.

☑️Banners & Signage – If you have a table or booth, a roll-up banner makes your brand stand out. I have a standing banner that goes behind my table. Others have horizontal banners that hang at the front of the table. Some authors have signs that sit on the table. I created mine through Canva, and created and ordered it through VistaPrint.

☑️Digital Graphics – If the event is virtual, have eye-catching promotional images ready for social media.

☑️Merch – Events can get expensive, so having other items you can sell is a great way boost potential profits. Your merch can be a tie-end with your books, or created generic reader merch (this sells well for me) such as cups or totes with sayings like, “I still read fairy tales, they’re just spicier now,” or “It’s not hording if it’s books.” You can create merch through Canva and then have it created at places like Printify, PrintfulRedBubble, or Vista Print. You can set up a merch shop through your website or social media use a service like Printify, Printful, or RedBubble to create and drop ship to your customers. Depending on how crafty you are, you can even make merch.

Pro Tip: If you’re launching a book at the event, offer pre-order options or event-exclusive bonuses.

4. Prepare Your Pitch & Talking Points

Whether you’re speaking at a panel, engaging with readers, or chatting with industry professionals, practice your elevator pitch:

☑️Introduce yourself and your books succinctly.

☑️Be ready to discuss your inspiration, writing process, or themes.

☑️Prepare answers for common questions like “What’s your book about?”

You’ll want a practiced pitch if you’re meeting with agents. With readers, I like to ask, “What do you like to read?” to get a sense of their preferences so I can skew my pitch to their interest.

If you’re doing a reading or live Q&A, rehearse ahead of time and choose engaging excerpts that will hook listeners. Many panel moderators will be in touch with you before the event with sample questions so you can think about what you want to say beforehand.

5. Engage with Attendees Before, During, and After

Writing is a solitary activity, perfect for introverts. But you’ll need to get over that at an event. Readers love to talk with authors about what they do. For many, writing seems like a magical superpower. That’s why they go to events. Before an event, let your readers know where you’ll be:

  • Before: Announce your attendance on social media, your website, and your newsletter.
  • During: Post live updates, interact with attendees, and use event hashtags. Even if you’re not a drinker, head to the bar (if the event is in a hotel or restaurant) as this is a great place to meet and greet readers and writers. If there are special events going on, attend them. For example, some events have pre-event meet and greets or after event hors d’oeuvres and cocktails.
  • After: Follow up with new contacts, send thank-you messages, and share a recap on your blog or social media.

6. Tech & Logistics Checklist

Ensure a smooth experience with these must-dos:

☑️Charge your devices (phone, tablet, or laptop) and bring extra chargers or power banks.

☑️Check WiFi availability if you’re doing live updates or sign-ups.

☑️Have a payment system ready (cash, card reader, Stripe, Venmo, PayPal, etc.) if selling books or merch. Make sure it’s setup, charged, and ready to go. I generally offer discounts on books at events, and the more readers buy the more savings they get. To make this easy, I have my payment app set up for 3 books, 4 books, 5, books, etc so I just need to poke that option (I don’t use my app for inventory tracking).

☑️Pack extra pens for signings!

☑️Have a signup sheet or a sign with a QR code for email signup.

☑️If you have more than four or five titles, consider getting a book rack to display your books.

For virtual events:

☑️Test your microphone and webcam before going live.

☑️Ensure good lighting and a professional background.

7. Take Care of Yourself

Book events can be grueling.

☑️Wear comfortable yet professional attire.

☑️Stay hydrated and bring snacks if needed. Many events provide this, but not all.

☑️Schedule downtime to recharge, especially for multi-day events.

8. Measure Your Success & Follow Up

After the event, evaluate how things went:

  • How many books did you sell?
  • How many new newsletter subscribers did you gain?
  • What connections or opportunities arose?
  • What could you improve for next time?
  • What do you need to re-order for your next event?
  • Write a follow-up blog post or social media recap to keep the momentum going!

Author events are incredible opportunities to connect, promote, and grow your brand. With thorough preparation, you’ll not only enjoy the experience but also maximize your impact.

Are you planning to attend an author event soon? Share your prep strategies in the comments!

 

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Budgeting for Your Romance Novel

Budgeting for Your Romance Novel

March 11, 2025 in Blog

Table of Contents

Writing a romance novel is a labor of love, but bringing that book to readers requires more than just creativity. While writing is an art, publishing is a business, and just like any business, it comes with expenses.

A well-planned budget ensures you don’t overspend or get caught off guard by hidden costs. It allows you to allocate funds wisely, focusing on the areas that matter most. By planning ahead, you can maximize your book’s potential without breaking the bank.

Whether you’re self-publishing or working with a traditional publisher, you’ll have expenses in your authorpreneur business.  Let’s break down the essential costs, explore ways to save, and create a budget that works for you. Note that I’ve identified the sections or categories that are specific to indie authors. If not noted, the cost is for both indie and traditional authors.

1. Writing & Pre-Production Costs

Before your romance novel is ready for readers, there’s a crucial phase of investment in writing and refining your manuscript. From the tools you use to the expert feedback you receive, every step in the pre-production process shapes the quality of your book.

Writing Expenses

While writing itself may not have a direct price tag, it does require a significant investment of time, effort, and resources. Here are a few areas where budgeting can help you improve efficiency and output:

  • Time Investment: Writing a book takes hundreds of hours, and while it’s easy to overlook, your time is valuable. If you’re balancing writing with another job or personal commitments, consider the opportunity cost and ways to optimize your writing process.
  • Writing Software: While free tools like Google Docs or Word’s basic version are available, investing in specialized writing software can enhance productivity. Options include:
      • Scrivener($59 one-time purchase – PC and Mac) – Scrivener combines word processing with organization of data, plotting/outlining, notes, and more. It has a pretty steep learning curve, but its a lot of bells and whistles for one low price.
      • Atticus ($147 one-time purchase) – Combines writing and formatting tools.
      • Microsoft Word ($139.99 one-time or $6.99/month for Office 365, or lite free version) – The old standard now in Word Processing. For years I’d buy the CD and use forever, but two years ago I switched to Office 365. Word has many detractors, but I write everything in Word, the editor tool is pretty good (including sensitivity screening), it can transcribe dictation, and more.
      • ProWritingAid or Grammarly (Free–$120/year) – Helps with grammar and style improvement, such as finding filler words, passive voice, etc. Both have apps to use with Word. AI is now included to help you re-write, and they offer plagiarism screening (sometimes costing extra) if you have any concerns about accidental plagiarism (because of course you wouldn’t do that on purpose). I use the free version of ProWritingAid for my online writing (like this blog or email).
      • Autocrit (Free, $15 (if make annual payment) or $30 per month) – This is my go-to editing revision tool beyond grammar and spelling. You can write within the platform (like writing in Atticus) plus it has digital notecards. For editing, it will screen for adverbs, readability, and word choice in the free option. But the tool really shines in the pro plan. You can get a summary report and score for overview of what you do great and what needs work. Get reports and editing recommendations on pacing, dialogue and how to boost your writing quality. Switching tense? Autocrit can help you find the times you messed it up.
  • Courses, Workshops, and Coaching: I’m a big believer that authors should attend events. Even experienced authors continue learning, but you can get so much more, including networking, book sales and more. Beyond that, courses and coaching can help you inprove your craft, boost sales and more. Costs vary widely:
    • Online courses: $50–$500: There are courses for writing, marketing, setting up a direct sales process, ads and more. I like to check writer Facebook groups or here at Write with Harte for recommended courses.
    • Conferences & workshops: $100–$1,500: These can be expensive with travel, hotel, registration, meals, etc, but I think they’re so worth it just for the energy you get hanging with your writer tribe. You can see a list of upcoming events posted here at Write with Harte.
    • Book coaching: $500–$5,000+: This too can get expensive, but my writing improved a zillion percent due to great coaching/editing. Granted, I got it from my agent, which didn’t cost me anything, but if necessary, I’d pay for it now. Seek references when looking for a book coach.

Developmental Editing

Once your draft is complete, a developmental editor can help shape your story, strengthening its structure, pacing, and emotional impact. This is one of the most critical investments for any romance author, as an engaging and well-paced story keeps readers turning pages. Traditional authors will sometimes get a developmental edit from an agent, and definitely through a publisher. However, getting one prior to submission can vastly improve your chances of being accepted by an agent/publisher.

  • Why It’s Important:
    • Ensures compelling character arcs and emotional depth.
    • Fixes plot holes and strengthens narrative flow.
    • Helps balance tension, romance, and subplots.
  • Cost Range:
    • Budget-friendly editors: $500–$1,000 for an 80,000-word novel.
    • Experienced editors: $1,500–$2,500+, depending on genre expertise and depth of feedback.
    • DIY Alternatives: If hiring an editor isn’t feasible, consider peer critique groups, writing partners, or alpha readers, but remember that professional insight is invaluable.

Beta Readers & Sensitivity Readers

Before heading into final edits, getting outside feedback on the reader experience is crucial. Beta readers and sensitivity readers provide a fresh perspective and can help identify issues that might have been overlooked.

  • Alpha/Beta Readers:
    • Provide general feedback on plot, pacing, and character development. Done pre-editor, it’s usually considered alpha reading. Done post editor and just prior to publishing, it’s beta reading to find the final buts. Alpha readers can be your critique group or avid romance readers. Beta readers are generally avid romance readers and those in your ARC and/or street team.
    • Can be found in writing communities, author groups, or among avid romance readers.
    • Cost: Many beta readers volunteer, but professional beta readers charge $50–$200 per read.
  • Sensitivity Readers:
    • Ensure accurate and respectful representation of diverse experiences (e.g., race, disability, LGBTQ+, cultural backgrounds).
    • Cost: Typically $100–$500, depending on expertise and book length.

While beta readers are optional for some authors, they’re invaluable in identifying weak spots before a professional editor steps in. Sensitivity readers, on the other hand, are a must when writing outside your own lived experience to avoid unintentional harm or inaccuracies.

2. Editing & Formatting Costs

Once your manuscript is written and refined through developmental edits and beta reader feedback, it’s time for the final polishing stages: copyediting, proofreading, and formatting. These steps ensure your book meets professional standards, helping it stand out in a competitive romance market. Note that it doesn’t hurt to hire an editor if you want to get an agent or pitch a publisher.

Copyediting & Proofreading

EVERY AUTHOR…even ones who edit, need to have an outside editor. Trust me on this. You can’t see you’re own issues because you layer what you mean to write over what you did write. Typos, grammatical mistakes, and inconsistencies can pull readers out of your story and impact reviews. Copyediting and proofreading are the last lines of defense before publication.

What Each Stage Covers:

  • Copyediting – Focuses on grammar, sentence structure, clarity, and consistency. This step refines the language, ensuring your writing is polished and professional. It also addresses awkward phrasing and inconsistencies in style or character details.
  • Proofreading – The final check before publishing, focusing on catching minor errors like typos, missing punctuation, and formatting inconsistencies. Proofreaders don’t revise content; they ensure it’s error-free.

Typical Costs:

  • Copyediting: $0.02–$0.05 per word ($500–$2,000 for an 80,000-word novel).
  • Proofreading: $0.01–$0.03 per word ($200–$1,000 for 80,000 words).

Ways to Save:

  • Some authors choose to self-edit using tools like ProWritingAid, Grammarly, or EditGPG before hiring an editor to reduce costs.
  • Bundle services with the same editor. Some offer discounts if you book both copyediting and proofreading.
  • Join critique groups or swap manuscripts with other writers for extra eyes before hiring a professional.

Formatting (Indie Authors)

Once your manuscript is polished, it needs to be properly formatted for ebook and print distribution. Formatting ensures your book has professional spacing, chapter breaks, headers, and typography that enhance readability. At one time, formatting was the most difficult part of self-publishing, at least for me, but there are tools now to help.

DIY vs. Hiring a Professional:

  • DIY Formatting:
    • Tools like Vellum ($249 one-time for Mac users), Atticus ($147), or Reedsy’s free formatter allow authors to create professional-looking files without design experience. Check with authors on their experience. I’ve heard some authors have difficulty publishing on Amazon after using Atticus to format, which is one reason I haven’t bought it yet. (I bought a Mac just to have Vellum).
    • Best for authors who publish frequently and want to control their process.
  • Hiring a Professional:
    • A formatter will ensure clean, customized design, adding elements like scene breaks, drop caps, or decorative chapter headings.
    • Cost: $50–$500, depending on complexity and whether you need both ebook and print formatting.

Ebook vs. Print Formatting Costs:

  • Ebook Formatting: $50–$200 (simpler, requires fewer design elements unless you have formatting beyond regular text, such as poetry that requires sitting on the page a specific way).
  • Print Formatting: $100–$500 (more involved, especially for special fonts, drop caps, or fancy title pages).
  • Bundle Prices: Some professionals offer discounts for both formats together.

Ways to Save:

  • If you’re publishing primarily in digital format, DIY ebook formatting is relatively easy with tools.
  • If you need print and ebook formats, investing in a tool like Vellum or Atticus can save money over multiple books.

Investing in proper editing and formatting ensures your book looks and reads professionally, a key to making a great impression on romance readers.

What about audio? Well, that’s a whole other ball of wax. Audio requires hiring audio narrators or using ACX’s (an Amazon company) royalty share option. Audio can be expensive, but a growing number of romance readers buy, so it’s worth considering. Amazon offers AI narration, although I don’t know how good it is. A service like Eleven Labs allows you to make a multi-cast narration, and while okay, it doesn’t beat live speakers. I did read that Eleven Labs now has a partnership with Spotify and Findaway Voices. Finally you can sell your audio rights (if you hold your audio rights). See below in Publication and Distribution for more information).

3. Cover Design & Branding

That old adage of judging a book by its cover is true! Your book’s cover is one of the most important investments you’ll make. In the romance genre, a strong, eye-catching cover isn’t just a nice-to-have, it’s essential. Beyond the book itself, branding, including your logo, color scheme, and website, creates a consistent and recognizable identity that strengthens your author career.

Cover Design (Indie Authors)

Your cover is the first thing potential readers see, and it plays a major role in their decision to click, browse, and buy. A professional-looking cover signals quality, sets reader expectations, and conveys the tone and subgenre of your book.

Why Professional Covers Matter for Romance Books

  • Romance readers expect covers that match their favorite subgenres (e.g., illustrated covers for romcoms, shirtless heroes for steamy contemporary–although today many of those are illustrated as well, soft pastels for sweet romance, dark covers for dark romances, etc).
  • A well-designed cover increases click-through rates and conversions.
  • DIY covers often lack the polish, font choices, and composition needed to compete with bestsellers.

Stock Covers vs. Custom Covers

There are different levels of investment when it comes to cover design, depending on your budget and needs.

  • Stock Covers (Premade Covers)
    • Cost: $100–$500
    • Designers sell premade romance covers with customizable titles and author names.
    • Best for authors on a budget or those writing in popular romance subgenres.
    • Limited in uniqueness as other authors may have similar designs.
  • Custom Covers
    • Cost: $150–$1,500+
    • Designed specifically for your book, including custom typography, unique imagery, and branding elements.
    • Best for authors looking to establish a long-term brand or writing a series.
    • Costs vary based on artist experience, licensing for stock images, or custom photography.

Note: GetCovers is listed below as premade cover resource, but I recently used them to create the cover for the Moonlight and Margaritas anthology. I didn’t pick from a premade mockup. I gave them a mock I made in Canva along with a text description of what I wanted. For $35, I received a cover for ebook and print, as well as the source files.

Ways to Save on Cover Design

  • Buy premade covers from reputable designers on sites like The Book Cover Designer, Damonza, or GetCovers.
  • If going custom, work with newer designers or use budget-friendly platforms like 99designs or Fiverr (but research portfolios carefully).
  • Plan ahead for a series and negotiate bundle deals with a designer.

What about Canva? Unless you’re a graphic designer, or writing non-fiction, I’d avoid DIYing your cover.

What about AI? I see many authors going this route, but as of this writing, I’d be careful about using AI. There are readers out there who’ll avoid or negatively review anything they perceive as AI. There is also the question about AI art and copyright.

Branding & Author Website

Building a recognizable brand helps you attract and retain readers. Your brand includes everything from your cover aesthetic to the fonts, colors, and tone you use across your website, social media, and promotional materials.

Logo, Color Scheme, and Fonts for Author Branding

  • Your logo doesn’t have to be elaborate, but a simple signature or symbol can make you stand out. Check out Amazon for the variety of ways authors use a logo as their author picture.
  • A cohesive color scheme across your website, book covers, and marketing materials creates a strong brand identity.
  • Choosing fonts that match your romance subgenre helps with recognition (e.g., playful script for romcoms, elegant serif for historical romance).

Website Costs: DIY vs. Hiring a Web Designer

Your author website is your digital home—a place where readers can learn about you, sign up for your newsletter, and find links to your books.

  • DIY Website Options:
    • Wix or Squarespace – User-friendly drag-and-drop builders with affordable plans ($10–$25/month).
    • WordPress – All my sites are built on WordPress. It’s more customizable, but requires some tech knowledge (hosting $50–$100/year + themes $50–$200 – I host at Momwebs and LOVE IT!!).
    • Carrd – A minimalist one-page website option ($19/year).
    • Systeme.io – If I were to move from WordPress, this is what I’d use. In fact, I think I’ll use it for my new penname. It’s a platform with ecomm (to sell your books direct!), blog, course/membership, with email and more. And it’s free up to 2,000 subscribers.
    • Best for: New authors or those on a budget who are comfortable with DIY solutions.
  • Hiring a Web Designer:
    • Cost: $500–$2,000+, depending on complexity.
    • A professionally designed site offers a polished, custom look with better functionality.
    • Best for: Established authors with multiple books who want an optimized, hassle-free website.

Ways to Save on Branding & Website Costs

  • Use Canva (free or Pro for $12.99/month) to create logos, graphics, and branding materials.
  • Opt for affordable templates instead of fully custom web designs (ThemeForest, Elegant Themes).
  • Consider a basic landing page instead of a full website if you’re just starting out. (Note that Aweber, a email list service offers landing pages. For awhile, the Tender and Tempting Tales website was an Aweber landing page. In fact, the main page of the site is still the Aweber landing page. )

4. Marketing & Promotion Costs

I’m a big believer that marketing should start while you’re still writing your book. You should be talking about it on social media and building an email list.

Once your book is ready to launch, the next step is making sure readers know about it. Marketing and promotion can be one of the most expensive parts of publishing, but it’s also one of the most crucial. The key to success is balancing organic (free) strategies with paid advertising to maximize your book’s reach without overspending.

Book Launch Expenses

A strong book launch can help your romance novel gain momentum quickly, boosting visibility and sales. While some marketing efforts can be done for free, others require a budget.

Cover Reveal & Pre-Order Campaigns

  • A cover reveal generates excitement before launch. Consider creating social media graphics and organizing a cover reveal event in Facebook groups or with bloggers.
  • Pre-orders can help boost rankings, but they require early marketing. Offering an exclusive bonus (e.g., a deleted scene, a bonus epilogue) can encourage pre-orders.

Giveaway Costs

Giveaways are a great way to engage readers and build your audience. However, the costs can add up quickly.

  • Signed book giveaways (printing & shipping costs: $10–$30 per winner).
  • Swag items like bookmarks, stickers, or bookplates ($50–$200+).
  • Gift card giveaways (Amazon or bookstore gift cards: $10–$50 per giveaway).
  • Shipping costs, especially for international giveaways ($10–$50 per package).

Ways to Save:

  • Partner with other romance authors for joint giveaways to split costs.
  • Use digital giveaways (e.g., ebook copies, exclusive bonus scenes) to avoid shipping fees.
  • Run giveaways through BookFunnel, KingSumo or Rafflecopter to easily manage entries. (I use Bookfunnel giveaways to build my email list and KingSumo for special contest giveaways that also build my list and social media).

Paid Advertising

Paid ads can significantly increase your book’s visibility, but they require a good understanding of copywriting, time to test and analyze data, and strategic investment. The key is to start small, test what works, and scale up gradually.

Types of Paid Ads:

  • Amazon Ads (PPC – pay-per-click) – Targets readers searching for books in your genre. Budget: $5–$50/day to start.
  • Facebook Ads – Ideal for reaching romance readers. Budget: $5–$500+ per campaign.
  • BookBub Ads & Featured Deals – One of the best ways to get visibility, but expensive. Budget: $100–$1,000+.
  • TikTok & Instagram Ads – Can be effective for romance, especially with younger audiences. Budget: $10–$100 per campaign.

ROI (Return on Investment) Considerations:

  • Test different ad creatives and targeting before committing to a large budget. I can’t tell you how many times a graphic I liked tanked as an ad but the graphic I didn’t like generated results.
  • Track conversion rates to avoid overspending on ineffective ads.
  • Free or discounted first-in-series books often perform well in ad campaigns, and can lead to sales of read through books.

Ways to Save:

  • Use newsletter swaps with other romance authors for free exposure. Bookclicker and BookFunnel offer swap services. Bookclicker also has affordable featured ads with romance authors.
  • Promote your book in Facebook reader groups instead of relying solely on ads. Just make sure you read the rules of the group and follow them.

Newsletter & Email Marketing

Don’t skimp on this. Start building this when you build your website. A strong email list is one of the best long-term marketing investments you can make. Your newsletter allows you to reach readers directly, without relying on social media algorithms.

Email Service Providers (ESPs):

  • Mailerlite (Free up to 1,000 subscribers, then $10–$50/month). I set my sister up with Mailerlite when she built her website.
  • Aweber  (Free trial then $15+/month. Get 4 months free with annual subscription). I use Aweber and love it.
  • Systeme.io (Free up to 2,000 subscribers, then $27month – all Features).

Lead Magnet Expenses

A lead magnet is a freebie used to attract subscribers to your mailing list. Check with your agent/publisher about what you can giveaway. It might be you’ll need to share a story or content that does NOT involve characters in the story you’ve submitted for publishing.

  • Short novella or bonus content (cost: your writing time).
  • Professionally designed reader magnets (cover & formatting: $50–$200).
  • BookFunnel or StoryOrigin (used for delivering freebies: $20–$100/year).

Note you can upload your story to your website host server, but it’s could be found and downloaded without email sign up. I like Bookfunnel because the book can be delivered in various formats depending on the e-reader, it offers customer support to readers if they need help downloading, and it can deliver more than just your lead magnet. I use it to deliver the direct sales of my books as well.

Ways to Save:

  • Use free newsletter swaps to cross-promote with other authors.
  • Create a simple landing page with your lead magnet instead of a full website. You can do this with Aweber or Systeme.io.

ARC Team & Reviews

Getting early reviews is crucial for book credibility. Reviews influence buying decisions, affect Amazon algorithms, and help your book gain traction.

Setting Up an ARC (Advanced Reader Copy) Team:

  • A free ARC team consists of loyal readers, bloggers, and books influencers who receive early copies in exchange for honest reviews.
  • ARC copies can be delivered through BookFunnel ($20–$100/year) or StoryOrigin or by email if you can convert to proper format though something like Calibre.

Paid Reviews & Services:

  • NetGalley ($50–$500) – Offers early access to professional reviewers, but results vary. Traditional publishers often pay for this.
  • Kirkus Reviews ($425–$599) – Expensive, but sometimes used for credibility.
  • BookSprout (Free or paid tiers for managing ARC teams). I use this (here’s my profile). I pay for it when I’m seeking reviews for launch, and then turn it off when I’m not. Readers can follow you and readers who don’t review can be prevented from getting ARCs from you in the future.

Check out Write with Harte’s list of promo and review resources in the member area. Membership is FREE. Join here.

Ways to Save:

  • Build your own street team instead of paying for ARC services. I started my street team on Facebook and directly emailed books.
  • Use Goodreads Giveaways ($119–$599) if it aligns with your strategy.

👉Important to Consider about Marketing & Promotion Costs

Marketing is one of the biggest areas where authors overspend, but it doesn’t have to be. The key is to balance organic (free) strategies with targeted (as in most likely reader of your book) paid efforts that deliver measurable results. Start with a realistic budget, track performance, and adjust your strategy as you grow.

5. Distribution & Publishing Costs (Indie Authors)

Once your book is fully edited, formatted, and ready for readers, the final step is publishing and distribution. Whether you’re releasing in ebook, print, or audiobook, understanding the costs associated with publishing helps you make smart decisions that maximize profits while keeping expenses manageable.

ISBNs & Copyright

Before you publish, you need to decide whether to purchase an ISBN (International Standard Book Number) and whether to register your book’s copyright. These are optional in some cases, but they can impact your book’s distribution and legal protection.

ISBN Costs

  • An ISBN is a unique identifier required for print books and some ebook platforms.
  • Amazon KDP offers a free ISBN, but it cannot be used with other distributors (like IngramSpark or bookstores).
  • If you plan to publish wide (beyond Amazon), you’ll need to purchase an ISBN:
    • Bowker (U.S.) pricing:
      • 1 ISBN: $125
      • 10 ISBNs: $295
      • 100 ISBNs: $575
    • Canada & UK offer free ISBNs through their national libraries.

👉In the US, if you can bulk buy, do it. An ISBN goes with the format of the book, not the title. That means a single title that is in print, ebook, audio, and special edition will need 4 ISBN numbers.

Copyright Registration

  • You automatically own the copyright as soon as you write your book, but official registration adds legal protection. Mailing the book to yourself does NOT protect you legally.
  • U.S. Copyright Registration Cost: $45–$65 (via the U.S. Copyright Office). Some traditional publishers will file this on your behalf.
  • While not required, registration makes it easier to prove ownership in legal disputes.

Ways to Save:

  • If publishing exclusively on Amazon, use their free ISBN (but note the limitations). (Note that ebooks published through Amazon don’t have ISBN but an ASIN).
  • Buy ISBNs in bulk if you plan to publish multiple formats and/or multiple books.
  • Skip copyright registration unless you have concerns about piracy or legal enforcement.

Print Costs

Many romance authors offer print-on-demand (POD) paperbacks and hardcovers for readers who prefer physical books. POD allows you to sell print books without maintaining inventory, with costs deducted per book sold.

Print-on-Demand Options:

  1. Amazon KDP Print (Best for Amazon distribution)
    • No upfront cost.
    • Royalty: 60% minus printing costs.
    • Example printing costs:
      • $4.50–$6.00 for a 300-page paperback.
      • Hardcovers cost more ($8–$12).
  2. IngramSpark (Best for wide distribution, including bookstores & libraries)
    • $49 setup fee per book (may be waived with promo codes).
    • Royalty: Varies, typically 40–55% minus printing costs.
    • More options for trim sizes and hardcover editions.
  3. BookVault (Best for direct sales or special edition – Works like drop ship. The order comes through your site to BookVault, who prints and ships it to your reader)
    • Free (may have title set up), $24.95 or $89.95 per month
    • Royalty: Varies up to 90%
    • Options for trim sizes, bindings, cover styles, bespoke (sprayed edges, foil, end pages, ribbons, etc)

Cost Per Book:

  • Varies based on page count, trim size, paper type, and color options.
  • The more pages, the higher the printing cost.
  • Black & white printing is cheaper than color.

Ways to Save:

  • Keep page count reasonable to lower printing costs.
  • Use Amazon KDP for primary printing and IngramSpark for expanded distribution (note that you can’t use a FREE ISBN for both)
  • Wait for IngramSpark promo codes to waive setup fees.

C. Audiobook Production

Audiobooks are a growing market in romance publishing, but they require a significant upfront investment. Deciding whether to produce an audiobook depends on your budget and audience demand. Some traditional publishers will ask for audio rights along with print and ebook. If they don’t, you can sell the rights separately or create the audio on your own.

Narration Costs:

  • Professional Narrators:
    • Rates range from $150–$500+ per finished hour.
    • A 10-hour audiobook could cost $1,500–$5,000.
  • Royalty Share Options:
    • ACX(Audible’s platform) offers a royalty split with narrators, reducing upfront costs but lowering long-term profits. Plus there are limitations to where you can distribute if you use the royalty split.
  • DIY Narration:
    • Some authors narrate their own books, but this requires professional equipment and editing software.
    • Cost: $200–$1,000 for setup (microphone, editing software, etc.).
  • AI Narration: 
    • AI voices have improved dramatically, however it’s still not as good as live people. Plus, there are many who don’t like AI. That said, it’s much more affordable and if it’s a matter of having an audio book with AI or not having audio at all, it could be an option.
    • Cost: Depends on plan and length of book but around $200 through Eleven Labs
  • Sell Audio Rights
    • If you have the rights to your books (indie authors or trad author that still has audio rights), you can sell your audio rights to an audio publisher like Tantor. I did this with the Southern Heat series.
    • Cost: Nothing and you might get an advance.
    • You’ll need to pitch your book and sign a contract. Learn more at this post on selling your audio book rights.

Where to Distribute Audiobooks:

  • ACX (Audible, Amazon, iTunes) – Exclusive or wide distribution options.
  • Findaway Voices – Distributes to multiple retailers, including Spotify and Apple Books.
  • Google Play Audiobooks – An emerging market with direct upload options.

Ways to Save:

  • Consider a royalty share agreement if upfront costs are too high.
  • Use platforms like Voices.com or Fiverr to find budget-friendly narrators.
  • Wait until you have an established audience before investing in audiobooks.

Choosing the right distribution strategy is a balance between cost and potential reach. Ebooks have the lowest upfront cost, while print books and audiobooks require more investment but can expand your audience. By planning ahead and comparing pricing options, you can publish your romance novel in multiple formats while staying within budget.

6. Setting Up Your Writing Career as a Business

If you’re publishing books with the intention of making a profit, it’s a good idea to treat your writing as a business. While you don’t need to create a legal entity to start, having the right structure, banking setup, and financial systems in place can help you protect your assets, manage taxes, and establish credibility as a professional author. Here’s what you need to know about common business expenses for authors.

Business Structure: Sole Proprietor, DBA, or LLC?

When starting your author business, you’ll need to choose a business structure. Each option comes with different costs, tax implications, and legal protections.

1. Sole Proprietor (Default for Most Authors) – $0

  • Most self-published authors start as sole proprietors using their author name by default since no legal paperwork is required.
  • Pros: Easy setup, no filing fees, and you report book earnings on your personal tax return.
  • Cons: No legal separation between you and your business, meaning personal assets could be at risk in the event of a lawsuit.

2. DBA (Doing Business As) – $10–$100

  • If you want to publish under a pen name or establish a brand name (e.g., “Love & Lace Publishing”), you may need a DBA (Doing Business As). Note you can do this as a
  • Pros: Allows you to use a business name instead of your legal name.
  • Cons: It does not provide liability protection.
  • Cost: Varies by state, typically $10–$100.

3. LLC (Limited Liability Company) – $50–$500+

  • An LLC separates your personal assets from your business and provides liability protection.
  • Pros: Protects personal assets, allows you to open a business bank account, and can offer tax benefits.
  • Cons: Costs more to set up, and some states require annual fees.
  • Cost: Filing fees range from $50–$500 depending on the state. Some states also require an annual LLC fee.

When Should You Consider an LLC?

  • If you earn consistent book income and want liability protection.
  • If you’re running a small press or multiple-author brand.
  • If you plan to hire contractors/employees (e.g., assistants, cover designers).

Ways to Save:

  • Many authors stay sole proprietors until they reach a certain income level ($10K+/year) before forming an LLC.
  • Use online services like ZenBusiness or LegalZoom to handle LLC filing for $50–$200 instead of hiring an attorney. Or go directly to your state’s SCC website. I filed directly to my state online.

Banking & Financial Management

Keeping your business finances separate from your personal accounts helps with budgeting, tracking expenses, and tax reporting.

1. Business Bank Account – Free to $25/month

  • A separate business checking account makes it easier to manage book royalties and business expenses, especially at tax time.
  • Pros:
    • Helps track income and expenses for taxes.
    • Makes it easier to pay for author expenses (ads, editing, etc.).
    • If you have an LLC, a separate account is required for liability protection.
  • Cost:
    • Many banks offer free business checking accounts if you maintain a minimum balance.
    • Some charge $10–$25/month if you don’t meet requirements.

2. Business PayPal or Stripe Account – Free (Transaction Fees Apply)

  • If you sell books directly or take payments for services (e.g., coaching, courses), you may need a business PayPal or Stripe account.
  • Fees:
    • PayPal/Stripe take a small % of transactions (usually 2.9% + $0.30 per sale).
    • Free to set up, but fees apply per transaction.
    • Some offer a free card reader for when you’re selling direct at reader events

3. Business Credit Card – Optional ($0–$99/year for fees)

  • Some authors get a business credit card for expenses like ads, subscriptions, or travel.
  • Benefits:
    • Helps separate business expenses.
    • Some offer cashback or travel rewards.
  • Annual Fees: Some cards have no annual fee, while premium business cards can cost $99+ per year.

Ways to Save:

  • Choose free business checking accounts (many online banks offer these).
  • Use a debit card instead of a credit card to avoid interest charges.

Business Taxes & Accounting Costs

Once you start earning money from book sales, you’ll need to track earnings and expenses for tax purposes.

1. Accounting Software or Spreadsheets – Free to $25/month

2. Quarterly Taxes (If Earning Over ~$400/year)

  • In the U.S., self-employed authors must pay estimated taxes quarterly if they expect to owe over $1,000 in taxes.
  • Estimate: Set aside 20–30% of your book earnings for taxes.
  • Filing Costs:
    • DIY (Free with TurboTax, H&R Block).
    • Hiring a tax professional ($150–$500).

3. Bookkeeping & CPA Fees – Optional ($200–$1,000/year)

  • If you don’t want to manage taxes yourself, hiring a bookkeeper or CPA can help.
  • Costs range from $200–$1,000 per year, depending on complexity.

Ways to Save:

  • Track expenses monthly to avoid last-minute stress.
  • Use free accounting tools like Wave instead of paid software.

Final Thoughts on Business Expenses for Authors

While writing is creative, publishing is a business. Setting up the right legal structure, banking system, and financial management can save you money, protect your assets, and make tax time easier.

  • Start small – Begin as a sole proprietor and open a separate bank account for book earnings.
  • Upgrade as needed – Consider an LLC if your income grows or if you want liability protection.
  • Track expenses – Use free tools or accounting software to monitor income and expenses.

7. Financial Planning for Authors

Publishing a romance novel requires smart financial planning. Whether you’re a debut author or a seasoned writer, having a clear budget ensures you invest in the right areas without overspending. This section will help you set a realistic budget, find ways to cut costs, and track your expenses for tax purposes.

Setting a Budget Based on Your Goals

Your budget should reflect your publishing goals. Are you launching your first book on a limited budget, or are you an established author investing in long-term career growth? Understanding genre expectations and where you are in your publishing journey can help you allocate funds wisely.

Genre Expectations: Romance Readers Expect Polished Books

  • Romance is a competitive market. Readers expect high-quality covers, professional editing, and engaging storytelling.
  • A polished book increases reader trust and leads to better reviews and word-of-mouth marketing.
  • If you’re writing steamy romance, romcom, or historical romance, ensure your cover design and formatting match the bestsellers in your subgenre.

New Author vs. Experienced Author Budget Differences

  • New authors may need to invest more upfront in branding, website setup, and marketing to establish themselves.
  • Experienced authors with a backlist can reinvest profits from previous books, reducing out-of-pocket costs.
  • If you plan to publish multiple books, investing in tools like Vellum (for formatting) or a bulk ISBN package can save money in the long run.

Example Budgets:

ExpenseNew Author BudgetExperienced Author Budget
Editing$1,000–$3,000$500–$2,000
Cover Design$200–$1,500$100–$1,000
Formatting$50–$300DIY with Vellum/Atticus
Marketing$200–$2,000$500–$5,000
Website/Branding$100–$500$200–$2,000
ISBN & PublishingFree–$295$125–$575

Ways to Save Money

Publishing doesn’t have to break the bank! Here are some cost-saving strategies:

1. Bartering Skills with Other Authors

  • Trade editing for beta reading. If you have a strong eye for detail, swap services with another writer.
  • Cover designers & formatters may offer discounts in exchange for testimonials or referrals.
  • Join writing groups where authors share resources and collaborate on book promotion.

2. Using Free or Budget-Friendly Tools

  • Free Editing Tools: Grammarly (free version), ProWritingAid, Hemingway Editor.
  • Cover Design: Canva (free version) for basic covers; GetCovers ($10–$50) for affordable professional designs.
  • Marketing: Use BookFunnel ($20/year) for reader magnets and StoryOrigin for newsletter swaps.
  • Publishing & Distribution: Use KDP’s free ISBN if you’re publishing exclusively on Amazon.

3. Plan for Long-Term Savings

  • Instead of hiring a formatter for every book, invest in Vellum ($249) or Atticus ($147) for unlimited formatting.
  • Buy bulk ISBNs instead of purchasing single ones.
  • Wait for sales or discounts on writing courses and software.

Tracking Expenses & Taxes

As a romance author, your book-related expenses are tax-deductible, but only if you keep accurate records. Tracking expenses helps you stay within budget and reduce taxable income.

1. Using Spreadsheets or Accounting Software

  • Basic Tracking: Use a Google Sheets or Excel spreadsheet to log expenses like editing, cover design, and advertising.
  • Accounting Software:

2. Deductible Expenses for Authors

If you make money from book sales, you may be able to write off expenses on your taxes. Some common tax-deductible expenses include:

  • Editing & cover design fees
  • ISBN purchases & copyright registration
  • Website & hosting fees
  • Software (Scrivener, Vellum, Adobe)
  • Marketing costs (ads, giveaways, ARC services)
  • Conference or workshop fees
  • Office supplies & writing equipment

Note that I’m not a tax expert. Find one for help on author tax deductions.

3. Set Aside Money for Taxes

  • If you’re earning royalties, set aside 20–30% of your income for taxes.
  • Consider working with a tax professional who understands author finances.

Ways to Save:

  • Use free accounting software until your income grows.
  • Track expenses monthly to avoid last-minute stress at tax time.

Final Thoughts on Financial Planning

Budgeting for your book doesn’t mean cutting corners or producing “good enough”. It means spending wisely so you can publish the best book possible while staying financially stable. By setting clear goals, using cost-saving strategies, and tracking your expenses, you can build a sustainable and profitable romance writing career.

 

Beyond the Desk: Best Writing Locations to Inspire Romance Authors

Beyond the Desk: Best Writing Locations to Inspire Romance Authors

March 4, 2025 in Blog, Writing Romance

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I recently watched an interview of Amy Daws on Passionflix where she showed off the writing area her local tire shop set up for her to work. I’ve written in many locations, but I’ve never written at a tire shop. If my car has to go in, I usually walk to a cafe or arrange a ride to Starbucks or the bookstore.

But even if your car doesn’t need work, writing in the same spot, day after day, can get old. As a romance author, your creativity thrives on atmosphere, emotion, and inspiration. If you’ve ever found yourself struggling to write or feeling uninspired, a simple change of scenery might be exactly what you need.

The good news? You don’t have to go to your local tire shop or travel far to find inspiration. Whether it’s a fresh spot inside your home or a local getaway, exploring alternative writing locations can reinvigorate your creative process. I’ve written on my couch, on a deck swing, at the library, Starbucks, lake and poolside, and more.

In this post, we’ll explore a variety of spaces—both indoors and out—that can help you break through writer’s block, boost your focus, and add a fresh spark to your storytelling.

Oh, and if you’d like to read Amy’s story, she wrote about her experience writing in the tire shop on her website here.

Writing Spaces Within Your Home

Sometimes, a small change in scenery within your home can work wonders for your creativity. If you’re feeling stuck or uninspired, shifting to a different spot, even just a few feet away, can help re-energize your writing sessions. Changing up your writing space doesn’t require a major overhaul. Sometimes, small adjustments within your home can make all the difference.  Here are five cozy and effective alternatives to your usual desk setup.

1. The Cozy Nook

Every romance writer deserves a retreat, and a cozy nook can become your personal writing sanctuary. Find a quiet corner in your bedroom, living room, or even a hallway and transform it into a space that sparks creativity. A plush chair, a soft throw blanket, and warm lighting can make this your go-to spot for writing swoon-worthy scenes. Adding a candle, essential oil diffuser, or even a cup of herbal tea can set the perfect mood for crafting romance.

2. The Kitchen Table Café

Turn your kitchen table into a charming café-style writing space. Brew a rich cup of coffee or tea, plate a pastry, and immerse yourself in the ambiance of a European café (is that Fitzgerald and Hemmingway in the corner?), without leaving home. To enhance the atmosphere, play soft jazz, lo-fi beats, or ambient café sounds in the background. Spotify is filled with lists that offer great sounds to write to.

3. The Bathtub or Shower Sanctuary

Okay, so water around your electronics may not be the best idea, but don’t discount the great ideas that can come from taking a relaxing soak. I can’t tell you how many chapters I’ve dictated soaking in bubbles!

Keep a waterproof notepad handy or use a voice memo app to capture sudden bursts of inspiration. A hot bath with relaxing scents like lavender or eucalyptus can also help you unwind, making it easier to let your imagination flow.

4. The Walk & Talk Method

Sometimes, sitting still at a desk isn’t the best way to generate ideas. If you’re feeling restless, try walking while dictating your scenes. A treadmill desk can be a great investment for those who like to keep moving, but even pacing around your home or stepping onto a porch or balcony can help shake loose inspiration. Use a voice-to-text app or a small notebook to jot down ideas as they come. This method is especially helpful for brainstorming dialogue, as movement can make conversations feel more natural.

5. A Window with a View

Sometimes, all you need is a fresh perspective. Set up a writing space near a window where you can soak in natural light and let your imagination wander. Watching people walk by, observing the changing weather, or simply gazing at the sky can all help spark new ideas. If your view isn’t particularly inspiring, consider adding window clings of scenic landscapes, a small plant for a touch of greenery, or fairy lights to create a dreamy, romantic atmosphere.

Or take it step further, and set up a porch swing our lounge chair outside. When the weather is nice, I love writing outside on my porch swing.

Alternative Writing Locations Outside Your Home

Sometimes, stepping outside your usual environment is the key to unlocking fresh inspiration. Whether it’s the energy of a bustling café or the tranquility of a lakeside retreat, a change of scenery can breathe new life into your writing. Here are ten alternative locations outside your home that can help spark creativity and keep your romance novel flowing.

1. Cafés & Coffee Shops

A classic choice for writers, cafés offer the perfect blend of white noise, caffeine, and people-watching inspiration. Try rotating between different coffee shops to match the vibe of your current novel, perhaps a cozy corner in a small indie café for a heartfelt, small-town romance or a sleek, modern shop for an urban love story.

2. Libraries & Bookstores

Surrounding yourself with books is a surefire way to tap into the writing spirit. Libraries provide a quiet, distraction-free zone ideal for deep focus, while bookstores often have cozy reading nooks or attached cafés where you can work in a book-loving atmosphere. Some bookstores even host writing events, making them a great place to connect with fellow authors.

Of course, you may need to fight the urge to browse and read. I rarely enter a bookstore that I don’t leave having bought a book.

3. Parks & Botanical Gardens

Nature has a way of clearing the mind and boosting creativity. Writing in a park or botanical garden allows you to soak in fresh air and natural beauty, providing a peaceful backdrop for crafting your romance novel. Whether you sit on a bench under a shady tree or spread out a blanket on the grass, outdoor writing sessions can be both relaxing and productive.

If you need wi-fi, you can use your phone’s built in hotspot. Just check your data plan to see what, if anything extra, you might be charged.

4. Hotels & Lobbies

Need a getaway without going too far? Hotels can serve as fantastic mini writing retreats. Book a night or two in a hotel room for an uninterrupted writing marathon, or simply find a comfortable spot in a hotel lobby. With travelers coming and going, you might even pick up inspiration for your next great meet-cute or dramatic romance plot twist.

Choose a hotel with interesting architecture or seating plans. There’s a hotel in Portsmouth, Virginia with huge round chairs that are really great to write in. I don’t live there, but when I travel there when my hubby is at a conference, it’s one of my favorite places to write.

5. Museums & Historical Sites

Art, history, and culture can be excellent muses for romance writers. Whether you’re working on a historical romance, a romantic suspense, or a time-travel love story, visiting museums or historical landmarks can spark new ideas. Many have cafes with wi-fi you can write in. Some have outdoor spaces for writing as well.

6. Beaches & Lakesides

I love writing at the beach. The rhythmic sound of waves, the salty sea breeze, and the expanse of open water create a perfect setting for romance writers. Whether you’re working on a beachy summer romance or just need a peaceful place to focus, the shore can be a great escape. If a full beach trip isn’t possible, a local lake, riverbank, or even a pond in a park can offer similar benefits.

I don’t usually write on the beach because of sand, but I’ll sit on the balcony of my hotel room overlooking the beach. I live in a lake community, and sometimes will walk to the beach and dictate.

7. Public Transportation (Trains, Buses, or Subways)

If you commute regularly or enjoy traveling, public transportation can be an unexpected but valuable writing space. Jot down ideas, sketch out character profiles, or draft entire scenes while riding the train or bus. The movement and variety of people around you can serve as real-life inspiration for character development and dialogue.

I’ve written while taking the train to writing events. I even wrote in the car during a vacation (I hand wrote because typing made me carsick. I used Google Scan and Drive to transcribe my handwritten prose.)

8. Co-Working Spaces

For those who prefer a structured environment, co-working spaces offer a professional yet creative atmosphere. Many co-working hubs cater to freelancers and creatives, providing quiet workspaces, comfortable seating, and even coffee bars. Some locations offer day passes, so you can drop in whenever you need a productivity boost away from home distractions.

Do a Google search with coworking spaces + your location to find a space near you.

9. A Friend’s or Family Member’s Home

I’ve never set out to write at a friend or family member’s home, but when asked to house or pet sit, I look forward to the opportunity to write in a new location. Visiting a friend or family member’s home for a writing session can be a fun and refreshing way to work. Consider setting up a “writing day” with a fellow author or book-loving friend. Having someone nearby who understands your goals can help keep you accountable and motivated.

10. The Great Outdoors – Camping or Cabins

If you’re looking for an extended writing retreat, consider a weekend camping trip or a stay in a remote cabin. Unplugging from distractions like social media and daily responsibilities can help you dive deep into your novel. Whether you’re sitting by a crackling fire or writing at sunrise with a cup of coffee in hand, nature offers a serene and inspiring setting for creative work.

Last summer, my husband and I stayed in a cabin in New River Gorge, and I wrote sitting on our little deck. It was great!

How to Choose the Right Alternative Writing Spot

Not all writing locations are created equal. What works for one author may not work for another. Choosing the right spot depends on your writing style, personal preferences, and the type of scene you’re working on. Here are some key factors to consider when selecting an alternative writing space that will help you stay inspired and productive.

1. Consider the Type of Atmosphere You Need

Ask yourself: Do you thrive in a bustling environment, or do you need complete silence to focus?

  • If you prefer quiet, try libraries, bookstores, parks, or even a secluded spot at home.
  • If you like background noise, cafés, co-working spaces, or train stations might be a great fit.
  • If you want inspiration from people-watching, public locations like coffee shops, hotel lobbies, or parks can spark character and scene ideas. Amy Daws wrote a series of books that included waiting room locations, and she visited them for inspiration as well as writing.

If you’re writing an intimate romance scene, you may want a more private and relaxed setting (perhaps without prying eyes), while action-packed or dialogue-heavy scenes might benefit from the dynamic energy of a lively location.

2. Accessibility & Convenience

When choosing a writing location, consider how easy it is to get there and how long you plan to stay. For example, if my power or wi-fi goes out, I want a place I can get to quickly and start working.

  • Close-to-home options are great for quick writing bursts. Think local coffee shops or a friend’s house.
  • Remote retreats, such as a cabin or beachside escape, work well for deep, immersive writing sessions but require more planning and money.
  • Reliable Wi-Fi and power outlets are essential if you’re using a laptop or need internet access. I like working at Barnes and Noble, but they don’t have a lot of outlets at my store, so it’s not my first choice. I used to write at Panera Bread, but they always turned off wi-fi at noon to get rid of people like me who’re hogging the tables at lunch time.

If you’re planning a long session, make sure the location has comfortable seating, restrooms, and food or drink options nearby.

3. Minimize Potential Distractions

Some environments can be more distracting than inspiring. Before settling in, consider:

  • Will there be constant interruptions, such as a busy café during rush hour?
  • Is the seating uncomfortable for long writing sessions?
  • Will there be excessive noise or activity that pulls your focus away?

If you love writing in public but struggle with distractions, noise-canceling headphones or white noise apps can help you maintain focus.

4. Match the Location to Your Writing Mood

Sometimes, a setting can help you channel the emotions you need for your story.

  • Writing a seaside romance? Try working at a beach, lakeside, or near a fountain.
  • Penning a historical novel? A museum, old library, or historic district can transport you to the right mindset.
  • Crafting a cozy small-town romance? A quiet café with warm lighting might set the perfect scene.

Your surroundings can enhance your creativity, so choose a place that aligns with your current story’s mood.

5. Think About Comfort & Practicality

Your writing spot should support your productivity, not hinder it. Keep these factors in mind:

  • Temperature: Is it too hot or too cold to focus?
  • Seating: Can you comfortably sit for an extended period?
  • Internet & Power: Will you need Wi-Fi or an outlet, and is one available?
  • Food & Drink: Will you need snacks or coffee to keep your energy up?

Tips for Writing in Alternative Locations

Exploring new writing spaces can be invigorating, but to make the most of your time, a little preparation goes a long way. Whether you’re heading to a café, a park, or a remote getaway, these practical tips will help you stay productive and focused while writing in alternative locations.

1. Pack Smart

Before heading out, ensure you have all the essentials for a smooth writing session. Consider creating a “writing-on-the-go” kit with:

  • Laptop or tablet (fully charged, with a charger packed)
  • Notebook and pens for quick notes or brainstorming
  • Noise-canceling headphones to block distractions in busy environments
  • A portable hotspot or backup Wi-Fi plan if you’ll need internet access
  • Snacks and water to keep you fueled during long writing sessions

Having everything you need at your fingertips will help you stay in the writing flow without unnecessary interruptions.

2. Stay Comfortable

Your environment can influence your focus, so dressing appropriately is key. If you’re writing outdoors, bring layers to adjust to changing weather conditions, and don’t forget sunscreen if you’ll be in direct sunlight. For café or co-working space sessions, opt for comfortable clothing that lets you settle in for an extended period.

Other comfort tips include:

  • Choosing a chair and workspace that supports good posture
  • Bringing a small cushion or back support for longer writing sessions
  • Wearing headphones (even if you don’t listen to anything) to signal focus and minimize interruptions

3. Use Writing Apps & Tools

Writing in alternative locations often means dealing with unpredictable surroundings, so having the right digital tools can help keep your work organized and accessible. Some useful apps and programs include:

  • Google Docs or Word 365 with OneDrive – Cloud-based, allowing easy access from any device
  • NotebookLM, Evernote or Notion – Perfect for organizing ideas and research notes with access from your devices
  • Otter.ai or Voice Memos – Ideal for dictating ideas while walking or if inspiration strikes unexpectedly
  • Ambient noise apps (Noisli, Coffitivity) – Helpful for setting the mood in less inspiring locations

Or if, wi-fi isn’t available where you plan to write and you don’t want to use the hotspot on your phone, you’ll want to download your manuscript prior to going to your location.

By leveraging these tools, you can seamlessly transition between locations without losing progress on your manuscript.

4. Set a Goal

Changing locations can be exciting, but it’s easy to get distracted by new surroundings. Before you start writing, set a clear goal for your session. This could be:

  • Hitting a specific word count (e.g., 1,000 words before leaving the café)
  • Brainstorming or outlining the next three chapters
  • Editing a specific scene or dialogue exchange
  • Writing for a set period (e.g., 45-minute sprint, followed by a break)

Having a goal will help keep you focused and make your writing time more productive.

 

The best alternative writing spot is one that helps you focus, fuels your creativity, and aligns with your writing goals. Try experimenting with different locations to see what works best for you. Sometimes, the right environment can make all the difference in breaking through writer’s block and finding new inspiration.

What’s your favorite place to write outside your usual desk? Let us know in the comments!

5 Simple Ways to Get Your Writing Back on Track When You’re Stuck

5 Simple Ways to Get Your Writing Back on Track When You’re Stuck

February 18, 2025 in Blog, Writing Romance

Every romance writer experiences moments of being stuck—whether it’s writer’s block, losing motivation, or feeling unsure about your story’s direction. The good news? You can break through the creative fog! Here are five simple ways to get back on track and start writing again.

1. Reconnect with Your Why

  • Remind yourself why you started writing this story.
  • Reread your original notes, character profiles, or outline.
  • Revisit what excites you about this romance, whether it’s a trope, a character, or a particular scene you can’t wait to write.

👉Action Tip: Write a short paragraph about what makes this book special to you.

2. Step Away (But Stay Engaged with Romance)

  • Sometimes, taking a break helps more than forcing words onto the page.
  • Read a romance novel in a similar genre or trope for inspiration.
  • Watch a romantic movie or TV show to reignite your love for storytelling.

👉Action Tip: Jot down what you loved most about the story and how you might use similar elements in your book.

3. Try a Different Scene or POV

  • If one part of your book is giving you trouble, skip ahead and write a different scene.
  • Rewrite a scene from another character’s perspective to gain fresh insight.

👉Action Tip: Pick a future scene you’re excited about and write it without worrying about how you’ll get there yet.

4. Change Your Writing Routine

  • Switch up your environment. Write in a coffee shop, a library, or even outside.
  • Try a new writing method: dictate your scene, use a timer for short writing sprints, or write by hand instead of typing.

👉Action Tip: Set a 10-minute timer and write anything that comes to mind about your story—no pressure, just words.

5. Brainstorm with a Friend or Writing Community

  • Talking through your story with a critique partner or writing group can spark new ideas. (Hint: Join Write with Harte’s member weekly zoom call or join a WWH group to ask your question.)
  • Ask open-ended questions: “What if my character did this instead?”

👉Action Tip: Find an accountability buddy and schedule a quick brainstorming session or writing sprint.

Getting stuck is part of the writing process, but it doesn’t have to derail you. Whether you take a step back, switch things up, or seek support, you can find your way back to writing.

Which of these tips will you try first? Let me know in the comments!

How to Write Tension in Romance

How to Write Tension in Romance

February 11, 2025 in Blog

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Romance thrives on tension. It’s the electricity between two characters, the yearning that lingers in stolen glances, the emotional stakes that keep readers invested.

No matter what sort of romance you write, sweet or spicy, cozy or dark, tension is what makes a romance novel impossible to put down. The feeling of almost but not quite, the delicious agony of waiting for that first kiss, that confession, that moment when everything finally falls into place.

But what exactly is tension, and how does it differ from conflict? While conflict represents the obstacles that stand between characters, such as external forces, emotional wounds, or opposing goals, tension is the emotional charge that arises from those obstacles. Conflict is the what, while tension is the why it matters. Two characters can be deeply in love yet still experience tension through longing, doubt, or unspoken words.

Mastering tension is key to writing a romance that grips readers from the first page to the last, and ensures they are emotionally invested in your characters’ journey.

In this post, we’ll explore the different types of tension in romance, how to build and sustain it, and the techniques that will make your story sizzle with anticipation.

Types of Tension

Romantic Tension

Romantic tension is the driving force of a compelling romance novel. It’s the delicious uncertainty, the anticipation of when (or if) two characters will finally give in to their emotions. Without it, a romance can feel flat, but when done right, it keeps readers emotionally hooked and invested in the couple’s journey.

Slow Burn vs. Insta-Love: How Tension Plays Out in Different Subgenres

The way tension manifests depends largely on the pacing of the romance.

  • Slow Burn: In slow-burn romances, tension builds gradually, often over multiple encounters filled with unresolved attraction, stolen glances, and emotional barriers. The longer the delay, the more intense the payoff. Readers are kept on edge, yearning for that final, satisfying moment when the characters finally come together. This technique works well in friends-to-lovers, enemies-to-lovers, and workplace romances, where outside forces or personal hesitation keep them apart.
  • Insta-Love: Even in stories where attraction is immediate, tension still plays a role. In these romances, the question isn’t if they’ll fall for each other but how they’ll navigate the obstacles that test their connection. The tension comes from external forces, emotional baggage, or even fear of how deep their feelings run.

The Push-and-Pull Dynamic: Attraction vs. Resistance

One of the most effective ways to create romantic tension is through push-and-pull, where characters experience moments of intense connection, only to pull away due to internal or external reasons.

  • Push: A charged moment, a flirtatious touch, an almost-confession, or an intimate conversation, that suggests they are falling for each other.
  • Pull: Something that interrupts or prevents them from fully giving in, such as fear of vulnerability, past heartbreak, a professional or moral boundary.

This cycle keeps readers engaged because it stirs emotions. They want the characters to give in, but they also understand why they can’t, at least not yet. This tension keeps the romance from feeling too easy or predictable.

Physical Tension: Body Language, Lingering Touches, and Almost-Kisses

Romantic tension isn’t just built through words. It’s often best conveyed through body language and the things left unsaid. Physical tension can be a powerful tool to heighten anticipation and deepen emotional stakes.

  • Lingering touches: A brush of hands that lasts just a second too long, a protective gesture, or an accidental touch that ignites something between them. There’s a scene in the Keira Knightly version of Pride and Prejudice, in which Mr. Darcy helps Elizabeth up into a carriage. Neither are wearing gloves, and so when he takes her hand, it’s flesh to flesh. There’s a look on her face, and later when Darcy walks away, he flexes his hand. This is an excellent example of lingering touch building physical tension.

  • Unspoken desire: Watching the other person when they think no one’s looking, adjusting their stance to be closer, mirroring body language unconsciously.
  • Almost-kisses: When two characters almost kiss but something interrupts them, a phone call, a sudden realization, a burst of nerves. These moments frustrate readers in the best way, making them crave the eventual payoff even more.

By combining slow-building attraction with well-placed moments of physical and emotional hesitation, romantic tension becomes a powerful force that keeps readers turning the pages. It’s the reason they hold their breath during an intense gaze, why they feel butterflies when a character’s fingers linger on another’s skin.

Emotional Tension

While romantic tension creates sparks between characters, emotional tension is what makes their connection compelling. It’s the inner turmoil, the baggage they carry, and the walls they build around their hearts. Unlike external conflict, emotional tension doesn’t come from outside forces. It’s deeply personal, stemming from fears, past wounds, and the way they see themselves and love itself.

Internal Conflict: Fears, Doubts, and Vulnerabilities

Every character brings something into a relationship, hopes, desires, but also insecurities and fears. Internal conflict arises when a character wants something (love, connection, happiness) but is afraid to go after it.

  • A woman who’s been hurt before may struggle to trust again, even if she’s falling for someone.
  • A man who always puts duty before love may feel unworthy of a relationship, pushing the other person away.
  • A character who fears rejection may hesitate to confess their feelings, leading to missed opportunities and growing frustration.

Internal conflict is powerful because it creates an emotional push-and-pull. Readers become invested not just in if the characters will end up together, but how they will overcome their own barriers to make it happen.

Emotional Wounds and Baggage That Create Obstacles

No one enters a relationship as a blank slate. Characters carry past experiences that shape how they approach love. These emotional wounds act as invisible barriers, creating natural tension in their interactions.

  • A past betrayal: Someone who’s been cheated on may struggle with trust, even if their new love interest is completely devoted.
  • A history of abandonment: A character who has been left behind by a parent or a former partner may have trouble believing someone will stay.
  • Guilt or regret: A character who feels unworthy of love may self-sabotage before things even have a chance to bloom.

These emotional wounds slow down the romance and make characters hesitant, even when the chemistry is undeniable. Readers ache for them to heal and open up, making the moment when they finally do incredibly rewarding.

Misdirected Emotions: Jealousy, Misunderstandings, and Secrets

Tension isn’t just about longing, it’s also about friction. Sometimes, characters want each other but don’t know how to handle their emotions, leading to miscommunication, jealousy, or hidden truths.

  • Jealousy: A character might feel possessive or envious when their love interest gives attention to someone else, even if they haven’t admitted their own feelings yet. This can create delicious tension, especially if they try to hide it.
  • Misunderstandings: A misinterpreted conversation, an overheard remark, or assumptions based on insecurities can create rifts that take time to repair. The key is to make misunderstandings believable rather than frustrating.
  • Secrets: If one character is keeping something from the other, such as a hidden identity, a past mistake, or an important truth, it can create an undercurrent of tension that lasts until the truth comes out.

The trick in using misdirected emotions is to make it believable. Readers hate it when a simple conversation would clear everything up. If your characters don’t have that conversation, readers need a good reason why.

Emotional tension thrives in uncertainty. Readers know the characters are meant to be together, but their emotions keep getting in the way. Whether it’s fear, old wounds, or misdirected feelings, these struggles make the romance feel real, earned, and deeply satisfying when they are finally overcome.

Situational Tension

Romantic and emotional tension are driven by internal forces, characters’ feelings, fears, and desires. Situational tension, on the other hand, comes from external obstacles, circumstances beyond their control that create barriers to their relationship. These forces heighten anticipation, create stakes, and keep the reader hooked as they wonder how (or if) the couple will overcome them.

External Forces That Keep Characters Apart: Family, Career, and Obligations

Sometimes, characters want to be together, but life gets in the way. These external pressures force them to make difficult choices, fueling tension throughout the story.

  • Family expectations: A character might be expected to marry someone else due to cultural, social, or financial reasons, making their romance forbidden or complicated.
  • Career conflicts: One character’s job might require them to move across the country, work long hours, or choose ambition over love. Workplace romance can be especially tense if there’s a strict no-fraternization rule, or a power difference (e.g. one is the boss).
  • Duty vs. desire: A character with responsibilities such as caring for a sick relative, running a family business, or fulfilling a promise may struggle to prioritize love, creating tension between their heart and obligations.

Forbidden Romance and High-Stakes Relationships

Few things create more intense tension than a forbidden romance, when two people shouldn’t be together but can’t resist their feelings. The risk of getting caught or the consequences of being together keep the tension at a constant high.

  • Rivalries and enemies-to-lovers: Whether it’s competing business owners, opposing families, or a Romeo and Juliet-style feud, the forbidden nature of their love creates irresistible tension.
  • Power imbalances: Teacher-student (adult, academic setting), boss-employee, or protector-ward dynamics can create layers of tension as characters struggle with professional and ethical boundaries.
  • Dangerous liaisons: Romance in a suspense or thriller setting (e.g., an undercover agent falling for their target, a mafia princess in love with a cop) adds life-or-death stakes to the relationship.

With forbidden romance, tension builds from the constant risk and restraint, the stolen moments, the thrill of secrecy, and the fear of discovery.

Time Constraints and Deadlines

When a romance has a ticking clock, the tension naturally escalates. A looming deadline means the couple either must make a decision quickly or face separation, adding urgency and high emotions.

  • Fake dating with an expiration date: Whether it’s pretending to be engaged for a family event or fake dating to achieve a goal, the inevitable ending forces characters to either part ways or admit their real feelings.
  • A limited time together: A vacation fling, a long-distance relationship with an impending move, or one character being deployed, all create tension because the characters (and readers) know their time is running out.
  • External threats or ultimatums: A character might be forced into an arranged marriage, required to leave town, or given an ultimatum that prevents them from pursuing love freely.

Time constraints work well because they force emotions to surface quickly. Characters who might otherwise hold back are pushed to confront their feelings before it’s too late.

Why Situational Tension Works

Situational tension keeps readers on edge because the stakes feel real and insurmountable. Unlike misunderstandings or miscommunication, external forces create authentic struggles that test the depth of a couple’s love. When the characters finally find a way to be together, it feels hard-earned and deeply satisfying, exactly what readers crave in a romance.

Dialogue-Driven Tension

Dialogue isn’t just a way for characters to communicate. It’s also a powerful tool for creating tension. The right words (or lack of them) can build chemistry, reveal emotional stakes, and keep readers hanging on every interaction. When dialogue crackles with subtext, witty banter, or heated arguments, it keeps the romantic tension alive and engaging.

Subtext and What’s Left Unsaid

Sometimes, what a character doesn’t say is more powerful than what they do. Subtext, the underlying meaning beneath the spoken words, creates tension by leaving room for interpretation, longing, and frustration.

  • Double meanings: A simple phrase like “I hate you” can be layered with emotion, desire, or unspoken love depending on the context.
  • Avoiding the obvious: Characters who can’t openly admit their feelings might dance around them with indirect comments or hidden messages.
  • The pause before the confession: Cutting off a heartfelt declaration with an interruption, like a ringing phone or an unexpected visitor. delays gratification, making readers ache for that moment to finally happen.
  • Unspoken attraction: Two characters might talk about something mundane, but the way they steal glances, shift in their seats, or fumble their words betrays the tension simmering beneath the surface.
  • Denying feelings: A character might insist they don’t care (“It’s none of my business who you date”), but their clenched fists or tight voice reveal otherwise.
  • Hidden emotions: A simple, “I’m happy for you” can mean heartbreak if said with the right (or wrong) tone.

Witty Banter and Playful Rivalry

Sharp, flirtatious dialogue is a hallmark of great romantic tension. When two characters challenge each other with quick comebacks and teasing remarks, it creates a push-and-pull dynamic that keeps their relationship exciting.

  • Teasing as foreplay: A playful back-and-forth, filled with light insults or competitive jabs, can disguise real attraction while making interactions feel electric. Lauren Blakely has some wonderful banter between her friends-to-lovers characters. You can feel their mutual respect and like, while underneath we feel the unrequited love and attraction.
  • Tension in tone: A smirk, a raised eyebrow, or a deliberately slow response can turn an ordinary exchange into a charged moment.
  • Battles of wit: When two strong personalities clash in an engaging, intelligent way, it highlights their chemistry. Think of classic enemies-to-lovers or rivals who challenge each other at every turn.
  • Flirtation disguised as mockery: A character saying, “You look ridiculous in that suit” with a smirk might actually mean, “You look ridiculously good.”

Heated Arguments and Misunderstandings

Romantic tension doesn’t just come from teasing, it can also stem from frustration, anger, or unresolved conflict. When characters clash due to misunderstandings or deep emotional stakes, their dialogue becomes charged with raw intensity.

  • Arguments fueled by emotions: If one character is upset because they secretly care, their words might come out harsher than intended, creating emotional tension.
  • Interruptions and frustration: When one character tries to explain while the other refuses to listen, the miscommunication heightens the stakes.
  • A fight that leads to realization: A heated exchange can sometimes be the moment when a character finally admits what they’ve been suppressing, whether it’s “I don’t care!” followed by “Yes, you do!” or an unexpected “Because I love you!” outburst.
  • A fight that turns into a kiss: Classic romance tension, when words fail and emotions take over, leading to an impulsive, heated kiss.
  • Misunderstandings that escalate: A mistaken assumption, an overheard conversation, or a secret kept too long can lead to tense confrontations that push emotions to the breaking point.

Why Dialogue-Driven Tension Works

Words have power, especially in romance. Whether it’s unspoken longing, sharp teasing, or a heated argument, dialogue is one of the best ways to showcase chemistry, deepen emotions, and make every moment between characters feel charged with meaning.

How to Build and Sustain Tension

The Art of the Slow Burn

A slow-burn romance is one of the most effective ways to build and sustain tension. Instead of instant gratification, it teases, tempts, and keeps readers on edge, making the final payoff feel deeply satisfying. The key to a great slow burn is pacing, small, meaningful moments that gradually intensify the attraction and emotional connection between characters.

Giving Characters Small, Meaningful Interactions

Tension isn’t built in grand, sweeping gestures. It’s often found in the smallest, most insignificant moments that take on unexpected meaning. These micro-interactions create a sense of anticipation, making every touch, glance, or exchange feel charged with emotion.

  • A lingering look across a crowded room that lasts a second too long.
  • An accidental touch, brushing hands while reaching for the same object, a hand at the small of the back while guiding through a doorway.
  • A meaningful compliment, understated but heartfelt: “You always notice the little details. I like that about you.”
  • A protective moment, like offering a jacket when it’s cold or standing just a little too close in a tense situation.

Each of these small moments plants the seeds of attraction while keeping the characters (and the reader) craving more.

Creating a Gradual Build-Up Through Micro-Tensions

A slow burn thrives on micro-tensions, tiny moments that create an emotional or physical charge but are left unresolved. These are the almost-there moments that keep both characters and readers on edge, waiting for something to happen.

  • A near-confession: One character hesitates, about to say something meaningful, but stops at the last second.
  • Interrupted moments: Just when things start to heat up, a conversation turns vulnerable, a kiss is about to happen, something interrupts them, delaying gratification.
  • Misinterpreted gestures: A touch that lasts too long. Was it intentional? A look filled with meaning. Was it imagined? These moments of uncertainty keep tension simmering.
  • Unspoken emotions: One character watches the other walk away, clenches their fists, swallows back a confession, every moment where something could have happened but didn’t adds another layer to the slow burn.

Micro-tensions extend the emotional and romantic journey, making every interaction feel weighted with unspoken potential.

Teasing the Reader With Near-Moments

One of the most powerful tools in slow-burn romance is delayed gratification. Teasing the reader with near-moments, when a kiss almost happens, when a confession is almost spoken, keeps them eagerly turning the pages, desperate for the moment when everything finally falls into place.

  • An almost-kiss: Their faces inches apart, the air thick with tension, only for one of them to pull away at the last second.
  • A forced proximity moment: Trapped in a small space together, brushing against each other, feeling the heat but refusing to give in.
  • A dance with temptation: One character dares the other, flirts with the idea of crossing the line but never quite does, until they finally can’t resist.

By prolonging the inevitable, the reader becomes as invested in the buildup as the characters themselves, making the eventual resolution all the more rewarding.

Why the Slow Burn Works

A slow burn plays with desire, restraint, and timing. By making every small moment count, layering micro-tensions, and teasing near-moments, you build an irresistible sense of anticipation that keeps the romance alive and the reader emotionally hooked. The longer the tension lingers, the more satisfying the resolution because it wasn’t just about the destination, but the journey that led to it.

Using Obstacles to Keep Characters Apart

Tension in romance thrives when something stands in the way of the characters getting together. Whether it’s an internal struggle or an external force, these obstacles prolong the journey,. The key is to keep the romance simmering is giving the characters enough emotional and physical closeness to make them (and the reader) crave more, but keeping them apart just long enough to heighten the stakes.

Internal vs. External Obstacles

Every romance needs conflict and tension, but where that tension comes from can vary. Internal obstacles are driven by the characters themselves, while external obstacles come from outside forces beyond their control.

  • Internal Obstacles (Character-Driven Tension)
    • Fear of vulnerability: One or both characters struggle to open up, fearing rejection, past trauma, or losing control.
    • Emotional baggage: Past heartbreaks, trust issues, or unresolved grief prevent them from taking a chance on love.
    • Doubt and denial: One character refuses to acknowledge their feelings, convincing themselves they don’t want or need love.
    • Competing desires: They may be drawn to each other, but their personal goals, values, or priorities seem to be at odds.
  • External Obstacles (Situation-Driven Tension)
    • Circumstances keep them apart: A long-distance relationship, a forced separation, or a timing issue (wrong place, wrong time).
    • Forbidden love: Workplace rules, family expectations, rivalries, or ethical dilemmas prevent them from being together.
    • A third-party complication: An ex, a love triangle, or an arranged marriage that forces them to resist their feelings.
    • High-stakes situations: Danger, survival, or a mission that must come first (common in romantic suspense or adventure romances).

A great romance often includes both internal and external obstacles, layering the tension so that even when one problem is resolved, another remains.

The “Almost” Moments That Make Readers Ache

One of the most effective ways to sustain tension is through “almost” moments, times when the characters could have come together but something stops them. These moments create anticipation, frustration, and longing, keeping readers on edge.

  • An interrupted confession: Just as one character is about to admit their feelings, something (or someone) cuts them off.
  • A near-kiss: Their lips are inches apart, the tension is thick—but someone pulls away at the last second, or an outside force interrupts.
  • A moment of clarity—too late: One character finally realizes their feelings, but the other has already moved on, or circumstances prevent them from acting on it.
  • A misunderstanding that deepens the distance: One character misinterprets the other’s actions or words, believing they don’t feel the same way, pushing them apart further.

Making Sure the Resolution Is Worth the Wait

After all the build-up, the payoff has to be satisfying. If characters have been kept apart for chapters or even an entire book, the moment they finally get together should feel earned.

  • Emotional catharsis: The final confession or grand gesture should reflect the emotional journey they’ve been through. It should feel raw, honest, and deeply personal.
  • A sense of growth: The obstacles weren’t just arbitrary roadblocks. They helped the characters grow, making their love stronger and more meaningful.
  • A reward for the reader’s patience: Whether it’s an explosive first kiss, a heartfelt declaration, or a passion-filled moment, it should deliver on everything the tension has promised.

A well-executed resolution makes the reader feel every step of the journey was worth it. It’s not just about the characters getting together—it’s about how they overcame every challenge, every near-miss, and every ounce of tension to finally reach their happily ever after.

Leveraging Pacing to Control Tension

The key to keeping romantic tension at its peak is mastering pacing, knowing when to slow things down to build anticipation and when to speed things up for emotional impact. Too much unresolved tension for too long can frustrate readers, while resolving it too soon can deflate the excitement. By carefully managing the ebb and flow of tension, you can keep your audience hooked and emotionally invested in the love story.

When to Speed Things Up and When to Pull Back

Great romance novels don’t maintain a single level of tension throughout. They fluctuate between high-intensity moments and slower, more intimate ones. Knowing when to speed things up and when to hold back is essential for keeping readers engaged.

  • Speed Things Up When…
    • Characters are in a heightened emotional or physical moment (a heated argument, an unexpected confession, a life-or-death situation).
    • The tension has been simmering long enough that the reader is craving a breakthrough.
    • You need a turning point, like a sudden kiss, an emotional outburst, or a revelation that changes everything.
    • The story reaches a climax where emotions can no longer be suppressed.
  • Pull Back When…
    • The characters (and readers) need time to process a big moment, drawing things out can make the tension last rather than fizzling out too quickly.
    • You want to deepen the emotional impact by delaying the resolution, forcing the characters to sit in their feelings before acting on them. For example, after the black moment, drawing out the agony of loss before moving into the resolution holds the tension so readers can feel the loss.
    • You’re building toward a bigger payoff, and a well-placed pause can make the next moment even more powerful.

By balancing acceleration with restraint, you create a rollercoaster of emotions that keeps readers invested in the story.

Breaking Tension with Moments of Relief Before Raising the Stakes Again

Too much unresolved tension without any breathers can lead to reader fatigue. That’s why it’s important to break the tension occasionally, giving both characters and readers a chance to catch their breath before diving back into the emotional intensity.

  • Moments of Humor: A flirty, teasing moment or a lighthearted joke after an intense scene can keep the romance engaging without overwhelming the reader.
  • Quiet, Reflective Scenes: A moment where one or both characters process their emotions, perhaps watching the other from afar, journaling, or talking to a trusted friend, can make the next interaction even more meaningful.
  • Forced Proximity with Restraint: Placing characters in a close setting (trapped in an elevator, stuck in a car during a storm) where they could give in to their feelings but don’t yet creates a temporary lull before another spike in tension.
  • Emotional Contrast: Following a heated argument with a scene of vulnerability (e.g., one character taking care of the other, protecting them in a dangerous moment) shifts the dynamic while keeping the tension alive.

By giving readers moments of relief, you make the intense moments feel even stronger, ensuring that every high-stakes scene hits with full impact.

How Pacing Affects Emotional Payoff

Pacing is the foundation of emotional satisfaction in romance. If the tension is resolved too soon, the emotional impact is weakened. If it’s dragged out too long without meaningful progression, frustration can set in. The key is to pace the romance in a way that makes the final resolution feel earned and deeply rewarding.

  • A gradual build-up makes the final moment feel inevitable. Readers should sense that every shared glance, every lingering touch, and every almost-confession has been leading to the climactic moment where the characters finally give in to their feelings.
  • A slow burn followed by an emotional explosion creates an unforgettable payoff. If tension has been building over several chapters, the first kiss, first declaration of love, or first intimate moment should feel powerful and cathartic.
  • Varied pacing keeps the romance dynamic. Romance shouldn’t feel like a straight line. It should have peaks and valleys, moments of tension and relief, so that when the characters finally come together, it feels truly transformative.

Writing Techniques to Elevate Tension

Deep POV and Character Reactions

Romantic tension isn’t just about what happens. It’s about how it feels. One of the most effective ways to immerse readers in that tension is through Deep Point of View (Deep POV). This technique allows readers to experience emotions as if they are inside the character’s head, heightening every glance, touch, and hesitation. When combined with strong body language and internal monologue, Deep POV creates an intimate and emotionally charged reading experience that keeps tension simmering on every page.

Using Deep Point of View to Get Into a Character’s Head

Deep POV eliminates narrative distance, allowing readers to feel what the character feels in real time. Instead of simply describing emotions or actions, you immerse the reader in raw, immediate experience.

Compare these two passages:

Distant POV (Less Tension): Emma felt nervous as she sat beside Jack. She wasn’t sure if he liked her, and that made her anxious.

Deep POV (More Tension): His arm brushed hers, and heat surged up her neck. Did he feel that? Or was she imagining it?

Notice how the second version doesn’t simply tell the reader how Emma feels. It shows it through her body language, sensations, and internal questions.

Show, Don’t Tell

Tension is best expressed through subtle details, the small, involuntary reactions characters have when they’re near each other. These cues make even the simplest interactions feel charged with meaning.

  • Physical cues of tension:
    • A sharp inhale when the love interest walks by
    • Clenched fists or tightened jaw when emotions are restrained
    • Brushing fingers over a lingering touch
    • Shifting weight, stepping closer but not quite touching
  • Thoughts that contradict actions:
    • I don’t care if he’s late. (But she keeps glancing at the clock.)
    • This doesn’t mean anything. (Then why is her heart racing?)
    • He’s just my friend. (So why does jealousy twist in her stomach when someone else flirts with him?)

By showing how characters physically react and contrasting their internal dialogue with their outward behavior, you heighten the tension without needing excessive exposition.

Amplifying Tension With Internal Monologue

A character’s inner thoughts are a goldmine for deepening romantic tension. Through internal monologue, you can highlight hesitation, desire, doubt, and yearning,  making every interaction feel layered and intense.

  • Overanalyzing small details:
    • Did he lean in closer on purpose?
    • Was that a casual glance or something more?
    • If I kiss him, will he pull away? Or kiss me back?
  • Battling conflicting emotions:
    • I should walk away. But I can’t.
    • I can’t fall for her. But I already have.
    • I don’t trust him. But when he looks at me like that, I want to.
  • Heightening anticipation:
    • Say something. Say anything. (But their voice catches in their throat.)
    • He’s about to kiss me. Oh god, he’s really going to— (But he stops just short.)
    • Don’t look at his lips. Don’t think about—too late.

These thoughts invite the reader into the character’s struggle, making every moment feel more personal and high-stakes. Just be careful not to live too long in someone’s mind at any one time. Like all forms of prose you want to mix things up with action and dialogue.

Why Deep POV and Character Reactions Elevate Tension

Deep POV, combined with strong body language and internal monologue, transforms romantic tension from passive to immersive. Readers don’t just witness the tension, they feel it like they’re right there with the characters.

The Power of Sensory Details

Romantic tension isn’t just about what characters say or do, it’s about how they experience each other. Sensory details are a powerful tool for making attraction feel visceral, drawing readers into the moment and making even the smallest gestures pulse with emotion. By engaging the senses—touch, scent, sound, taste, and sight—you create a romance that is more than just words on a page.

Using Touch, Scent, and Sound to Heighten Attraction

Sensory details evoke emotions without needing explicit descriptions, making even subtle interactions feel charged with tension.

  • Touch:
    • The accidental brush of fingers that lingers a second too long
    • The warmth of a hand resting on the small of the back
    • A thumb grazing over a bottom lip mid-conversation
    • The ache of wanting to reach out but holding back (this one gets me every time!)
  • Scent:
    • The intoxicating familiarity of their cologne or perfume
    • The way their scent lingers on a borrowed jacket
    • The smell of rain in their hair or salt on their skin after the ocean
  • Sound:
    • The huskiness of a voice when emotions run high
    • The way their breath hitches in a moment of restraint
    • The rhythm of a heartbeat when standing too close
    • The silence that stretches just long enough to mean something

Making Small Gestures Feel Big

The most intense moments in romance aren’t always the grand gestures. They’re the small, intimate actions that carry weight because of what they represent.

  • A lingering look across the room that makes the world fade away
  • A hand brushing a stray lock of hair behind an ear, more intimate than a kiss
  • A pulse in the throat, a sharp inhale, a caught breath, the body revealing what words won’t say
  • An unfinished sentence, an unspoken “I want you” in the space between words
  • An embrace held just a second too long before letting go reluctantly

The key is to slow down the moment, allowing the reader to savor every detail. The more restraint and hesitation you add, the stronger the tension and emotional impact.

Using Contrast to Heighten Romantic Moments

One of the best ways to intensify tension is through contrast, placing a romantic or intimate moment in an unexpected setting. The contrast between what’s happening around the characters and what’s happening between them makes their connection stand out even more.

  • A romantic moment in a dangerous setting
    • A couple hiding from enemies, breathing heavily, pressed close together in the shadows
    • A near-kiss before a battle, knowing they might not get another chance
    • A confession of love in the middle of chaos, when everything else is falling apart (This makes me think of Han Solo telling Leia he loves her just as he’s about to be frozen. And of course, her response is classic, “I know.”)
  • A quiet moment in a loud place
    • A stolen moment of eye contact across a crowded room
    • A whispered conversation at a party where no one else notices them
    • The world seeming to blur as they focus only on each other
  • An intense emotional moment in an ordinary setting
    • A devastating realization in the middle of a grocery store aisle
    • A hand lingering on a doorknob before walking away, hesitation thick in the air
    • A casual touch that should mean nothing, but suddenly means everything

Contrast sharpens the tension, making the emotions more profound and the romance more gripping.

Why Sensory Details Matter

Sensory detail is a part of Deep POV, and it transforms a romantic scene from something read to something felt. By engaging touch, scent, and sound, elevating small gestures, and using contrast, you make every moment come alive with tension. The result? A romance that isn’t just seen on the page felt viscerally.

Strategic Use of Miscommunication

Miscommunication is a classic tool for creating romantic tension, but it’s also one of the most divisive tropes. When used effectively, it can heighten drama, deepen emotional stakes, and keep readers engaged. However, when misused, it can lead to unnecessary frustration and make characters seem immature or the plot feel contrived. The key is to strike a balance. Use miscommunication to enhance tension while ensuring that misunderstandings remain compelling rather than annoying.

When Miscommunication Works and When It Becomes Frustrating

When It Works:

  • Rooted in Realistic Fears & Insecurities – If a character misinterprets a situation based on past trauma, self-doubt, or emotional vulnerability, readers will empathize rather than feel frustrated.
  • Driven by External Pressure – A misunderstanding that arises from external forces (e.g., an overheard conversation, a third party manipulating information) feels more natural than one based purely on avoidable mistakes. Just remember, if a simple conversation fixes this, you need a good reason not to have that conversation or you may annoy the reader.
  • Leads to Emotional Growth – If miscommunication forces the characters to confront their fears, communicate better, or become more vulnerable, it strengthens the romance rather than dragging it down.
  • Used in High-Stakes Moments – A misunderstanding right when one character is about to confess their feelings or when emotions are running high heightens the tension and makes the eventual resolution more powerful.

When It’s Frustrating:

  • Could Be Solved in One Simple Conversation – As mentioned, if a misunderstanding persists only because characters refuse to ask a single clarifying question, readers may lose patience.
  • Relies on Convenient Eavesdropping or Clichés – If a character overhears part of a conversation but doesn’t bother to listen to the rest, or assumes the worst without any context, it can feel forced.
  • Repeated Without Progress – If characters keep misunderstanding each other without any character growth or change, the tension becomes stagnant rather than compelling.
  • Makes Characters Seem Unreasonably Stubborn or Irrational – Readers want to root for the protagonists, but if they’re being purposefully obtuse just to stretch out the plot, it weakens engagement.

Balancing Tension with Reader Satisfaction

Miscommunication should increase emotional depth, not just create artificial delays. The trick is to ensure tension remains engaging and believable, rather than frustrating.

  • Give Readers More Knowledge Than the Characters – When the audience knows the truth, watching characters struggle with false assumptions creates dramatic irony, making them more invested in how and when the truth will come out.
  • Layer in Real Emotion – A misunderstanding should tap into deep-seated fears, desires, or vulnerabilities, making it more than just a plot device. If a character’s reaction is tied to something meaningful in their past, readers will connect to the moment.
  • Don’t Drag It Out Too Long – The longer a misunderstanding lingers without meaningful development, the more likely it is to feel frustrating rather than tension-filled. Drop hints, build the suspense, but don’t withhold resolution for too long. I’m doing this in a book for my client, in which one character keeps insisting something about the other that isn’t true. But the other character isn’t correcting them because they want that person to be upset as a tool to keep their distance. When ultimately, he sees how painful the lie is to her, is when he finally reveals the truth.
  • Use Miscommunication as a Catalyst for Growth – Rather than being an obstacle just for the sake of it, miscommunication should force the characters to confront their deeper emotions and communicate more openly in the long run.

How to Resolve Misunderstandings Effectively

Resolving a misunderstanding should feel earned, satisfying, and emotionally impactful. Here’s how to do it right:

  1. Have One Character Take a Risk – The truth is often revealed when one character takes an emotional leap, deciding to confess their feelings or ask the hard questions despite their fears.
  2. Let the Moment Be Charged With Emotion – Don’t rush the resolution. Allow characters to feel anger, sadness, relief, or regret before everything is settled.
  3. Show Their Vulnerability – The resolution should give insight into why the misunderstanding happened in the first place, revealing emotional wounds, fears, or mistaken assumptions.
  4. Make It Meaningful to the Romance – The resolution should strengthen their relationship, proving they can communicate and trust each other moving forward.
  5. Follow It With an Emotional or Romantic Payoff – Whether it’s a heartfelt confession, a passionate kiss, or an inside joke that acknowledges the misunderstanding, the resolution should feel rewarding for both characters and readers.

Why Strategic Miscommunication Works

When used with intention and emotional weight, miscommunication adds layers of complexity to the romance, keeping the tension high without alienating readers. By ensuring misunderstandings feel earned, engaging, and emotionally resonant, you create a richer, more dynamic love story that keeps readers hooked.

Resolving Tension Without Losing Momentum

Tension is what keeps romance readers turning pages, but once the big moment happens, the first kiss, the confession, the realization of love, how do you maintain that engagement? The key is to resolve the romantic tension in a way that feels satisfying while ensuring the emotional journey continues. Just because characters finally give in doesn’t mean the tension disappears. It simply shifts into something new.

The Moment of Truth: When Characters Finally Give In

After chapters of longing, near-misses, and emotional turmoil, the moment when characters finally give in should feel earned, powerful, and deeply rewarding. This can take many forms:

  • A heated, desperate kiss after a long period of restraint
  • A heartfelt confession that breaks down emotional walls
  • A small but significant action that signals trust, like taking each other’s hand or choosing to stay

To make the moment impactful:

  • Let emotions be messy and raw – The characters should still feel uncertain, overwhelmed, or vulnerable. Readers crave emotional authenticity, not just a perfect, cinematic resolution. I love the leap into the unknown, not knowing if they’ll be rejected or not.
  • Make it deeply personal – The moment should reflect their individual journey and growth, not just an external milestone. For example, if a character has trust issues, their moment of truth might be letting themselves be vulnerable for the first time.
  • Use sensory details to heighten impact – The catch of breath, the trembling hands, the rapid heartbeat, the small but powerful details make the moment feel real and intimate.

This scene should release some tension, but not all of it. There should still be emotional stakes to keep readers invested beyond this breakthrough.

Keeping Tension Alive Even After Characters Get Together

Romantic tension doesn’t have to vanish once characters confess their feelings or enter a relationship. In fact, some of the most compelling romances continue building tension after the couple is together.

Here’s how:

  • New external challenges – Just because they’re together doesn’t mean life suddenly becomes easy. Introduce new conflicts, maybe they struggle with keeping their relationship a secret, navigating long-distance, or facing external disapproval.
  • Unresolved emotional wounds – Love isn’t a magical fix. A character who has struggled with trust, self-worth, or vulnerability might still wrestle with those issues, creating internal struggles even after the romantic breakthrough.
  • Push-and-pull dynamic – Even in relationships, characters can still challenge each other, tease, and create sparks. Playful banter, moments of jealousy or uncertainty, and high-stakes situations keep readers hooked.
  • The “Will They Last?” Question – Getting together is one thing, but staying together is another challenge entirely. Readers should feel invested in whether the couple can navigate life’s complications and grow stronger together.

By keeping emotional stakes high and introducing new layers of connection, you ensure that the romance remains compelling beyond the initial climax.

How to Transition from Tension to Emotional Depth

Once the romantic tension is resolved, the focus should shift toward deepening the emotional connection. The best romances aren’t just about getting together. They’re about staying together and growing as partners.

To create this transition:

  1. Shift from tension to intimacy – Now that the characters are together, deepen their connection through meaningful conversations, vulnerable moments, and small gestures of devotion.
  2. Introduce personal growth – Being in love should challenge characters to confront their fears, heal old wounds, and become better versions of themselves.
  3. Use intimacy as a storytelling tool – Emotional and physical intimacy should reveal more layers of the relationship, making it more complex, not less.
  4. Keep stakes high, but in a new way – Maybe now the challenge isn’t Will they fall in love? but Will they make it work despite their differences?

By shifting from unresolved romantic tension to emotional depth, you keep the reader engaged in the relationship’s evolution.

Why Resolving Tension Doesn’t Mean Losing Engagement

The payoff of tension should always lead to something bigger and more meaningful than just the moment of getting together. By continuing to explore emotional stakes, personal growth, and external challenges, you ensure that the romance remains just as compelling after the first kiss as it was before. A romance story doesn’t end with “I love you.” It begins a new journey. One just as rich, layered, and full of tension as the one that came before.

“What’s your favorite way to build tension in romance? Share in the comments!”

Valentine’s Day Marketing Ideas for Romance Authors

Valentine’s Day Marketing Ideas for Romance Authors

February 4, 2025 in Blog, Marketing

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Valentine’s Day isn’t just about roses, chocolates, and romantic dinners. It’s also one of the best times of the year for romance authors to engage with readers and boost book sales.

Whether you’re launching a new book, rekindling interest in your backlist, or simply looking to connect with readers in a fun, festive way, there are countless ways to leverage the holiday of love for marketing success.

1. Special Valentine’s Day Sales & Discounts

Valentine’s Day is the perfect occasion to treat your readers with irresistible deals. By offering limited-time discounts and themed promotions, you can entice existing fans to grab more of your books and attract new readers looking for the perfect romantic read.

Offer Limited-Time Discounts

Nothing grabs attention like a sale, and Valentine’s Day provides the perfect excuse!

  • Kindle Countdown Deals: Run a Countdown Deal on Amazon to give readers a time-sensitive discount on your eBooks. Promote the ticking clock to create urgency and encourage impulse buys.
  • Free Promotions: If you have a first-in-series book, consider offering it for free for a few days to hook new readers and draw them into the rest of your series.
  • BOGO Deals: “Buy One, Get One Free” promotions are a fun way to reward readers. For example, readers who purchase one of your eBooks could receive another as a free download.

Create a Themed Book Bundle with Other Authors

Collaborate with fellow romance authors to create a Valentine’s-themed book bundle. Pooling your books together allows you to offer readers a fantastic deal while cross-promoting to each other’s audiences.

  • Keep the bundle love-themed to appeal to the season (think “Cupid’s Collection” or “Happily Ever After Box Set”).
  • Platforms like BookFunnel or StoryOrigin make it easy to organize and deliver the bundle to readers.

Run a “Sweetheart Sale” on Direct Sales Platforms

If you sell your books directly through platforms like Payhip or Shopify, consider running a “Sweetheart Sale” with exclusive deals for Valentine’s Day.

  • Offer special discounts on signed paperbacks or book bundles for gift buyers.
  • Include an extra treat, like a downloadable Valentine’s card or a bonus romantic scene, to make the purchase extra special.
  • Promote the exclusivity of these deals on your website and social media, emphasizing the “limited-time” aspect to drive urgency.

2. Themed Social Media Content & Engagement

Valentine’s Day is a golden opportunity to create fun, interactive content that draws readers into your world. By incorporating romantic themes and playful engagement strategies, you can boost your visibility, increase engagement, and remind your audience why they love romance books.

Share Romantic Quotes from Your Books

Leading up to Valentine’s Day, share swoon-worthy quotes from your books to set the mood.

  • Pair quotes with aesthetically pleasing images or short reels on Instagram, TikTok, and Facebook.
  • Use hashtags like #ValentinesReads, #BookishLove, #RomanceBooks, and #SwoonWorthy to reach a wider audience.
  • Encourage followers to share their favorite romantic lines from your books or other romance novels.

Post Love-Themed Writing Prompts & Engage Followers

Engagement is key on social media, and Valentine’s-themed writing prompts are a great way to get people talking. Post fun, romantic prompts and invite your followers to complete them in the comments.

  • Example prompts:
    • “Describe the perfect bookish date in three words.”
    • “Your book boyfriend leaves you a love note. What does it say?”
    • “Your main character gets an unexpected Valentine’s surprise. What happens next?”
  • Encourage fellow writers to share their responses and tag other creatives to keep the conversation going.

Run a ‘Book Boyfriend/Girlfriend’ Poll

Readers love their fictional crushes! Create a fun “Book Boyfriend” or “Book Girlfriend” Poll featuring characters from your books and let followers vote for their favorite.

  • Use Instagram Stories or Twitter polls to keep it interactive.
  • Run a “Battle of the Book Boyfriends” bracket-style contest leading up to Valentine’s Day.
  • Ask readers why they chose their favorite and encourage them to share their dream date with that character.

Host a Valentine’s Q&A or Live Reading Session

Live sessions are a great way to connect with your audience in real-time. Host a Valentine’s-themed Q&A or do a live reading to celebrate the season.

  • Answer reader questions about romance, writing love scenes, or behind-the-scenes details of your books.
  • Read an exclusive, romantic excerpt from one of your novels.
  • If you have an upcoming book release, tease a love scene or first kiss moment.
  • Consider inviting another romance author for a joint live event to boost engagement and cross-promote.

3. Valentine’s-Themed Giveaways & Contests

Giveaways and contests are fantastic ways to engage readers, grow your audience, and generate buzz around your books.

Give Away Signed Copies, Exclusive Swag, or a Romance-Themed Gift Basket

Readers love freebies, especially when they come with a personal touch! Consider running a Valentine’s-themed giveaway featuring prizes like:

  • Signed paperback copies of your books with a personalized message.
  • Romantic book swag such as bookmarks, stickers, or bookplates.
  • A love-themed gift basket filled with candles, chocolates, and cozy reading essentials.

To enter, ask participants to follow your page, like the post, and tag a fellow romance reader. You can also have them comment on their favorite romantic trope or book couple to drive engagement.

A tool like KingSumo can help you gather likes and shares, as well as pick your random winners.

Encourage Readers to Share Their Favorite Love Stories or Meet-Cute Moments

Make your giveaway interactive by inviting readers to share their real-life love stories or meet-cute moments in the comments.

  • The most heartwarming or creative entry wins a prize.
  • You can compile some of the best responses into a social media post or even a newsletter feature.
  • If you write second-chance or friends-to-lovers romances, ask readers to share their personal second-chance love stories or how they fell for a best friend.

This type of contest strengthens the emotional connection between you and your audience while celebrating the spirit of romance.

Collaborate with Other Romance Authors for a Multi-Author Giveaway

A group giveaway allows you to increase your reach by tapping into other authors’ audiences.

  • Partner with romance authors in your niche to offer a Valentine’s eBook bundle as a prize.
  • Organize a joint giveaway on Instagram or Facebook, where readers follow each author and engage with their content to enter.
  • If you have a shared newsletter audience, promote the giveaway through email marketing for additional visibility.

4. Email Marketing with a Love-Themed Touch

Valentine’s Day is the perfect time to strengthen your connection with your readers through a heartfelt email campaign. By adding a romantic touch to your newsletter, you can boost engagement, encourage book sales, and show appreciation for your audience.

Send a Heartfelt Email with a Romantic Short Story, Book Excerpt, or Exclusive Scene

Give your readers something special to celebrate the season of love!

  • Share a romantic short story, it could be a brand-new piece or a deleted scene from one of your books.
  • Offer an exclusive excerpt from an upcoming release, especially if it features a swoon-worthy moment.
  • Reveal a Valentine’s-themed bonus scene featuring fan-favorite characters, maybe a first date, a surprise proposal, or a cozy, romantic moment. I like to write scenes (usually a love scene) in the opposite character’s POV. So if the scene was in Tess’ POV in the book, I rewrite it in Jack’s POV as a bonus.

Include a “Love Letter” to Readers, Thanking Them for Their Support

Your readers are the heart of your author journey, so why not write them a love letter?

  • Express gratitude for their support and let them know how much their reviews, messages, and book purchases mean to you.
  • Make it personal. Mention how much you love writing romance and how they inspire you.
  • You can even share a behind-the-scenes look at how you wrote a particular love scene or character.

Offer a Special Valentine’s Day Freebie

Give your subscribers an exclusive treat to make them feel special. Some ideas include:

  • A bonus epilogue or deleted scene from one of your books.
  • A printable sheet of romantic quotes from your books or famous love stories.
  • A Valentine’s card featuring your book cover or characters, perfect for readers to print and share.
  • A discount code for your direct store if you sell books through Payhip, Shopify, or another platform.

To make it extra fun, you can add a “Secret Admirer” surprise, a mystery freebie they can only unlock by clicking a link!

Final Touch: Call-to-Action

End your Valentine’s email with an engaging call-to-action:

  • Ask readers to reply with their favorite romance trope or their ultimate book boyfriend/girlfriend.
  • Encourage them to share your email with a fellow romance reader (word-of-mouth is powerful!).
  • Remind them to check out your Valentine’s Day sales or special offers.

👉Email Tip: I try to have a call-to-action or at least a question in every email I send to my readers to encourage them to engage with me.

5. Creative Collaborations & Cross-Promotions

Valentine’s Day is the perfect time to team up with fellow romance authors, bloggers, and influencers to expand your reach and attract new readers.

Partner with Other Romance Authors for a Themed Anthology or Newsletter Swap

Collaboration is a powerful tool in book marketing, and Valentine’s Day offers the perfect excuse to join forces with fellow romance authors.

  • Create a themed anthology featuring short, romantic stories tied to Valentine’s Day (think “Love at First Write” or “Happily Ever After: Valentine’s Edition”).
  • If a full anthology isn’t feasible, try a newsletter swap where you and other authors promote each other’s books to your email lists.
  • Bundle freebies or discounted books together and promote them as a special Valentine’s Romance Collection via BookFunnel or StoryOrigin.

Work with Romance Book Bloggers or Influencers for Feature Posts or Reviews

Romance readers often rely on book bloggers, Bookstagrammers, and BookTok influencers to discover new reads. Take advantage of this by:

  • Reaching out to romance bloggers and offering review copies of your books.
  • Sponsoring a Valentine’s-themed post where influencers showcase your book as a must-read holiday pick.
  • Organizing a “Love & Books” blog hop, where multiple bloggers review your book and share themed content (e.g., “Best Romantic Reads for Valentine’s Day”).

To sweeten the deal, consider offering exclusive content, a signed copy giveaway, or a fun bookish Valentine’s package as part of their feature.

Organize a Valentine’s-Themed Virtual Event or Facebook Party

Readers love interacting with their favorite authors, and a virtual Valentine’s celebration is a fun way to bring them together.

  • Host a live event on Facebook, Instagram, or YouTube, where you chat about romance, do a live reading, or answer fan questions.
  • Organize a multi-author Facebook party, where each author gets a time slot to engage readers with fun games, Q&As, and giveaways.
  • Run a themed Twitter or Instagram challenge, like #14DaysOfRomance, where readers share their favorite love stories, quotes, or tropes leading up to Valentine’s Day.

6. Limited-Edition Merchandise & Extras

Valentine’s Day is all about romantic gestures and thoughtful gifts, making it the perfect time to offer limited-edition bookish merchandise that readers will love. These extras not only create excitement but also add value to your books and brand.

Create Valentine’s Day-Themed Book Swag

Readers adore book-related goodies, and themed swag can make your books feel extra special. Consider offering:

  • Bookmarks with romantic quotes from your novels.
  • Stickers or bookplates featuring swoon-worthy lines or character art.
  • Exclusive bookish Valentine’s postcards readers can send to fellow romance lovers.

You can give these items as freebies with book purchases, include them in giveaways, or sell them in your shop.

Offer Exclusive Signed Copies with a Special Dedication for Gift Buyers

Valentine’s Day isn’t just about couples, many readers treat themselves to a new book! Make their experience more special by:

  • Selling signed paperbacks with personalized dedications (this makes for a great gift option).
  • Offering a “For Your Bookish Valentine” package, where readers can request a special inscription for their loved one.
  • Adding a limited-time bonus scene or custom bookplate to each purchase.

Sell Digital Love Letters or Custom Book-Inspired Valentine’s Cards

If you want to get extra creative, consider offering:

  • Digital love letters from your book characters can be sold or given as exclusive reader rewards.
  • Printable book-inspired Valentine’s cards, featuring cute or romantic messages related to your novels.
  • A “Love Notes from Fictional Heroes” mini eBook, where you compile sweet messages or bonus scenes.

7. Leverage BookTok & Bookstagram for Romance Hype

Romance readers actively search for swoon-worthy recommendations, and this is your chance to make your books part of the conversation!

Create Fun Valentine’s-Themed Reels or TikToks Featuring Your Books

Short-form video content is a must for capturing attention. Try creating:

  • Aesthetic mood boards for your romance novels, showing off the setting, tropes, and characters.
  • A “Which Romance Trope Are You?” quiz-style video, using your books as examples.
  • POV-style videos from the perspective of your book characters (“POV: He finally confesses his love”).
  • First-kiss, love-confession, or swoon-worthy moment montages using dramatic audio clips.

Make sure to use engaging captions and text overlays to grab attention fast!

Share “Swoon-Worthy” Book Recommendations, Including Your Own

BookTok and Bookstagram thrive on romance book lists, so join the trend by sharing:

  • “The Best Valentine’s Day Reads” featuring your book alongside similar romance novels.
  • “Books with the Best Book Boyfriends” (bonus points if your hero fits the bill!).
  • A “Which Romance Trope Should You Read?” post, matching books to reader preferences.

By including your own book naturally in these lists, you can attract new readers without being overly promotional.

Use Trending Valentine’s Hashtags to Increase Visibility

Hashtags help push your content to the right audience, so use a mix of popular romance and Valentine’s-themed tags such as:

  • #ValentinesReads
  • #RomanceBooks
  • #BookishLove
  • #BookBoyfriend
  • #HappilyEverAfter
  • #EnemiesToLovers (or other specific tropes that fit your book)
  • #SwoonWorthyReads
  • #LoveInBooks

8. Write & Publish a Valentine’s Short Story or Novella

Writing new or bonus content has come up already in this post, but I thought I’d give its own section to drive home how this can be fun for your readers, as well as a way to find new readers.

Release a Valentine’s-Themed Novella or Short Story on Amazon, Patreon, or as a Freebie

If you have time to write a new story, a Valentine’s-themed novella or short story can be a great way to delight readers and gain visibility.

  • Publish a new Valentine’s romance on Amazon, Kobo, or Apple Books, focusing on themes like second chances, friends-to-lovers, or holiday surprises.
  • Offer it exclusively to your Patreon, Ream or other reader/subscriber group as a special treat.
  • Use it as a reader magnet, a free download for newsletter subscribers to grow your email list.

Some ideas for a Valentine’s short story include:

  • A couple in a long-term relationship rekindling their romance on Valentine’s Day.
  • A grumpy hero who hates Valentine’s Day but ends up falling in love.
  • A mistaken Valentine’s gift mix-up that leads to love.

Fun tip: Use ChatGPT to help you come up with new twists on old tropes.

Repurpose a Romantic Bonus Scene or Epilogue as a Special Valentine’s Treat

You don’t have to write something entirely new, a bonus scene or extended epilogue from a past book can work just as well!

  • Write a “Where Are They Now?” scene showing your couple celebrating Valentine’s Day post-HEA.
  • Give readers a “Lost Chapter” or alternate POV scene from one of your characters. (I love alt-POV scenes. They’re fast and fun to write.)
  • If you have a popular couple, write a surprise proposal or anniversary moment and share it as a freebie.

You can release this exclusively to your newsletter, sell it as a low-cost short story, or offer it as an incentive for preorders or book purchases.

Experiment with Serialized Platforms for a Valentine’s Love Story

If you want to test out a serialized romance, Valentine’s Day is a great time to start!

  • Radish, and Wattpad allow you to release a short, romantic serialized story leading up to the holiday. Or simply post them on your website.
  • You could post a chapter a day during February, keeping readers hooked on the unfolding love story.
  • This is a low-risk way to experiment with storytelling and possibly attract new romance fans.

 

The key to successful Valentine’s marketing is experimentation. Try different strategies and see what resonates best with your audience. Some readers might be drawn to a heartfelt email, while others will engage more with a fun BookTok challenge or a giveaway.

Most importantly, enjoy the process! Valentine’s Day is the perfect time to have fun, interact with your readers, and remind them why they fell in love with romance in the first place.

Do you have Valentine’s Day marketing ideas? Share them in the comments below.

How to Research to Write a Romance Novel

How to Research to Write a Romance Novel

January 28, 2025 in Blog, Tools & Resources, Writing Romance

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Recently, I emailed Write with Harte members gushing about Google’s Notebook LM, a new note and information storage app. I’ve been excited about it because it not only provides a place to store research and make notes, but it has a chat integration that allows you find answers from your research simply by asking it a question.

After going on and on about the app, I realized that I’ve never talked about research in writing romance. So…here we go.

In this post, we’ll dive into the key areas of research every romance author should explore. From grounding your story in a realistic setting to mastering the intricacies of your characters’ careers, understanding historical or cultural contexts, and capturing authentic emotional dynamics, you’ll discover practical tips to create a romance novel your readers won’t want to put down.

Why Research Matters in Romance Writing

You can see an image in a sketch, but a painting draws viewers in, taps into sensory detail, and evokes emotions. Research allows you to achieve the same depth and texture as painting, pulling readers in and making them feel all the feels.

Whether it’s the bustling streets of Manhattan, a cozy seaside town, or a grand Regency-era ballroom, readers need to feel like they’re right there alongside your characters. Authentic details like how a chef preps for dinner service, the quirks of small-town life, or the historical customs of a bygone era, make your story believable and keep readers engaged.

The other reason to research is that readers are quick to point out inaccuracies. Sometimes they leave them in reviews.  An inaccuracy isn’t always a big of deal (except for the reader), but if a little research can get it right, it pays to do it.

Here are areas to research, including what to consider and where to find answers.

Setting Research

The setting of your romance novel is more than just a backdrop. It’s a character in its own right, shaping the story and influencing your characters’ lives. Whether your story takes place in a bustling metropolis, a quiet coastal town, or a historical castle, thoroughly researching your setting is essential for creating an immersive experience that draws readers in.

Travel (Virtually or In Person)

Nothing beats firsthand experience when it comes to understanding a place. If possible, visit your chosen setting to soak in its sights, sounds, and smells. Walk the streets, explore the landmarks, and observe the locals going about their lives. It is important to remember that a tourist experience isn’t the same as a local’s experience. If possible, stay away from the touristy areas. Try to connect and engage with locals where they live and eat and play.

If travel isn’t an option, don’t worry, there are plenty of ways to experience a location virtually:

  • Travel Guides and Books: Look for detailed guides that focus on the culture, history, and attractions of your setting. I love memoirs from people who’ve gone to live in other countries that share the differences and what they learned by moving into a different culture.
  • Google Maps and Street View: Wander virtually through neighborhoods, take in the views, and get a sense of the layout and scale of the location. I do this a great deal to identify locations for my characters to live, and to understand the architecture and landscape.
  • YouTube Videos and Documentaries: Search for travel vlogs or videos showcasing the destination. These can provide valuable insights into how a place looks and feels.
  • Blogs and Social Media: Look for blogs or Instagram accounts run by locals. They often highlight hidden gems, cultural quirks, and everyday life that you might not find in official guides.

Interview Locals

If your story is set in a place you’re not familiar with, reaching out to people who live there can be invaluable. Locals can provide insight into the vibe of a town or city, from its unwritten social rules to the best places to eat or relax. Conduct interviews via email or social media, or join forums and online communities where residents are active. Their personal experiences can add layers of authenticity to your story.

Immersive Details

Once you have a broad understanding of your setting, focus on the small details that bring it to life. Ask yourself:

  • What’s the weather like? Does your location have rainy winters, scorching summers, or crisp, snowy mornings? If you have a garden in your story, what is blooming that time of year in that location?
  • What do people eat? Highlight local cuisines or iconic dishes.
  • What do people sound like? Research accents, dialects, and slang that reflect the local culture without overusing them in dialogue.
  • What customs or traditions stand out? Festivals, holidays, or local habits can serve as memorable moments in your story.

Weaving  Setting into Story

Setting is something many readers skip if not done well. It’s important not to info dump about the location your character is in. Instead, using deep point-of-view, have readers learn about the setting through the character. If it’s a snowy New York City, your character can dress warm and notice how traffic is still busy. Whereas a snowy day in Virginia, nearly everything stops.

Most of my stories take place in Virginia. It’s hot and humid here. Iced tea is sweet unless you specifically ask for unsweetened. And yes, people really do say “Bless your heart.”

Also consider your character’s beliefs and attitudes around setting. Do they hate the traffic in the city or love the energy of it?

Researching Professions and Hobbies

One of the most compelling ways to bring your characters to life is by authentically portraying their professions and hobbies. Whether your heroine is a pastry chef or your hero is a marine biologist, understanding the details of their work or passions adds depth to your story and makes your characters more relatable.

Use Credible Resources

While some authors go directly to experts (see below), I like to do a little research first to gain a basic understanding and determine what questions I need answered from an expert.

  • Books and Documentaries: Look for biographies, industry guides, or documentaries about the profession or hobby you’re researching. These often provide detailed, real-world insights.
  • Career Profiles: Websites like the U.S. Bureau of Labor Statistics or professional association sites often outline job descriptions, required skills, and career paths.
  • Social Media Accounts: Many experts, chefs, artists, or hobbyists share their work and experiences on platforms like Instagram, TikTok, or YouTube. Watching their posts can help you understand the nuances of their day-to-day activities.

Talk to Experts

The best way to understand a profession or hobby is by speaking directly with someone who knows it inside and out. Experts can offer real-life anecdotes, technical details, and insider knowledge that you won’t find in books or online.

  • Interviews: Reach out to professionals in your characters’ fields, such as firefighters, doctors, or architects. Ask about their daily routines, common challenges, and what they love most about their work.
  • Online Communities: Many professionals and hobbyists are active on forums, LinkedIn, or Reddit. Joining these communities can help you observe discussions and even connect with individuals willing to answer questions.
  • Workplace Observations: If possible, visit a workplace or environment where the profession takes place. Watching people in action can spark new ideas for scenes or conflicts. Many mystery writers go on ride-alongs with police just for this purpose.

Personal Experience

If your characters’ hobbies or skills are accessible to you, give them a try yourself! Experiencing what they do firsthand can help you understand the physical and emotional aspects of their activities.

  • Workshops or Classes: Sign up for a cooking class if your heroine is a chef, or try an art workshop to better understand your hero’s love for painting.
  • DIY Projects: Experiment with hobbies like gardening, baking, or woodworking at home. You’ll gain insight into the small details, from the tools used to the challenges faced.
  • Volunteer Opportunities: If your character works in a caregiving role, volunteering at a related organization could provide valuable perspective.

Weaving Professions/Hobbies into Story

Like setting, you don’t just want to dump a lot of narrative about the requirements or daily duties of a job. Sometimes your character’s job is a significant part of the story, such as a detective in a romantic suspense, in which case nearly everything they do in the story is their job.

Other times, the job is part of the character’s world, but not necessarily a driving component of the story. In that case, you want to have enough info about the job or hobby to include bits of it to add depth, without overdoing it.

For example, I wrote a character who was an Army Ranger, so in one scene he gets ready for his monthly parachute jump. Nothing significant happens on this jump. We don’t even see the jump. But it’s there to add interest and reality to his life.

I have a character who owns a lingerie boutique, where she unpacks inventory or runs sales reports. It’s usually only a line or two to orient readers to the setting and character’s normal life.

A Note About Certified or Licensed Professions

I used to be an adoption social worker. I knew a lot about adoption, first in California and later in Virginia. But I didn’t know anything about adoption in any other state. While most adoption laws are similar in states (e.g. the need for a family to have a home study), there are variations. This is also an area if in which an author (or TV show or movie) gets it wrong, which is OFTEN, I fuss. Readers will fuss too if you get information about a profession or hobby wrong.

What jobs are regulated vary in states. So if you have a character with a profession that is regulated by the state, you need to research any rules or policies that impact how that job is done.

Regulated jobs include professions such as:

  • Law enforcement
  • Lawyer
  • Medical professionals: Doctors, nurses, veterinarians, etc.
  • Mental Health Professionals: Psychologists, psychiatrists, therapists, social workers, etc.
  • Real Estate Professionals
  • Financial Professionals
  • Cosmetology
  • Food and Beverage industry

There’s a ton more. You can so a search for professional and occupational regulations for the state your character lives in. For example, here is a list from the Commonwealth of Virginia, where many of my stories take place.

This research isn’t just for U.S. states. If your story takes place in another country, you should understand that country’s rules and regulations around careers as well.

Laws…

While I’m at it, I’ll mention laws in general. I’ve had do to several stories that involved child custody or other legal entanglements. For each, I’d research the laws in those states.

Same with the accidentally-married-in-Vegas trope. Did you know you can’t get married there without a marriage license? Granted, the clerk’s office is open until midnight, but you can’t just stumble into Chapel O’Love and get married.

Finally, I wrote a fish out of water, and when I asked some writer friends about southern activities that I could put my New Yorker in that would make him feel out of sorts, one idea was hunting. It was a good idea, except that the story takes place in summer, and there is no legal hunting in Virginia during the summer, except maybe squirrel. That could have been fun, but I went with four-wheeling.

Understanding Human Emotional Dynamics

I feel fortunate to have a degree in psychology and a master’s in social work in that I have a fairly good understanding of human behavior and mental health. It’s a huge help in developing characters and making them interact.

But you don’t need a degree to gain an understanding of psychology or relationships.

Psychology of Relationships

Understanding how relationships work, or don’t work, can add depth and authenticity to your love story.

  • Attachment Styles: Research the different attachment styles (secure, anxious, avoidant) to shape your characters’ behavior and how they interact with one another. How might a character with an avoidant attachment style struggle with intimacy?
  • Conflict Resolution: Learn about common relationship conflicts and how couples resolve (or fail to resolve) them. What triggers your characters, and how do they handle disagreements?
  • Emotional Growth: Romance novels often revolve around personal transformation. Study the stages of emotional growth, so your characters’ journey toward love feels organic and believable.

Character-Specific Challenges

If your characters have specific emotional or psychological challenges, delving into these areas is key to portraying them sensitively and accurately.

  • Trauma and Healing: If one of your characters is dealing with past trauma, research the effects it might have on their relationships and how they might cope. What are their triggers? How does their past influence their behavior and choices in the present?
  • Cultural Norms: Cultural expectations can shape how characters view love, relationships, and family. Explore the cultural norms relevant to your characters, especially if they come from diverse backgrounds.
  • Disability or Chronic Illness: If your character has a disability or chronic illness, take time to understand the day-to-day realities they face. How does their condition impact their life and relationships? What strengths do they bring to the story as a result of their experiences?

Even a basic understanding of Maslow’s Hierarchy of Needs can give you ideas for and insight to your characters.

Many authors like using Myers-Briggs to help them understand their character and how they behave in the story. Myers-Briggs is a personality-type inventory developed from the theories of psychologist Carl Jung. The test reveals one of sixteen distinct personality types, each with a range from Extroversion to Introversion, Sensing to Intuition, Thinking to Feeling, and Judging to Perceiving. Answering the questions for your character provides a personality type that can help you determine your character’s behaviors and responses in the story.
 
You can take the test for your characters here: 16Personalities.com
 
Here are a few charts you can check out:

Diverse Representation

Accurate and respectful representation is crucial, especially when your characters’ experiences differ from your own.

  • Read Firsthand Accounts: Memoirs, blogs, or social media posts written by people who have lived experiences similar to your characters’ can provide invaluable insights. Pay attention to the language they use, their emotions, and how they view their experiences.
  • Consult Sensitivity Readers: Sensitivity readers are experts in specific areas (e.g., mental health, disability, cultural backgrounds) and can help ensure your portrayal is both accurate and respectful. They offer feedback on character development, dialogue, and any potential pitfalls to avoid.
  • Avoid Stereotypes: Take care to avoid reducing characters to stereotypes or clichés. Research deeply to ensure your characters are fully realized individuals with unique traits and motivations.

Be Honest Yet Respectful

I recently watch an episode of Alice Nevers, a French crime drama. In it, our victim had asperger syndrome (this was filmed when the term was still used. It’s now part of Autism Spectrum Disorder). One of the reviews of this episode was someone who was appalled and offended by how the victim was depicted.

When creating characters outside your field of knowledge or experience, you want to be realistic, but also respectful. It’s easy to fall into cliches or stereotypes because its easy for readers to recognize them. However, narrowing a character down to their stereotype is not only disrespectful, but it makes them one-dimensional. What is the quote by Jessica Rabbit? “I’m not bad, I’m just drawn that way?” How often is the promiscuous woman depicted with red hair in a tight red dress? Or the bully boy with red hair. Or the frumpy girl, with red hair and freckles and glasses. And that’s just red hair!

When you writing about people, go beyond the stereotype to the deeper elements that make up the person. For example, I’ve written a few former military men suffering from PTSD. They’re often depicted in media works as paranoid and prone to violence, but that’s not always the case. In fact, many former military men who have PTSD aren’t violent. And they’re not their behaviors. I really wanted to get this right, so I spent a lot of time reading about PTSD from those who suffer from it. What is going on inside them physically and emotionally, especially if writing from that point of view.

It’s important to recognize that in any community or group of people, diversity exists. Work to get a deeper understanding of people to infuse life into them beyond the basic list of common traits or behaviors.

Researching Historical and Cultural Contexts

It’s important to understand that history and culture can be a part of a contemporary romance. I’m writing a romance now that involved an island settled by pirates. There are no pirates there today, but the history and lore does impact the people who live there, so understanding pirate history is important for my story.

Of course, if your romance is set in past era or features characters from diverse cultural backgrounds, thorough research is essential to create an authentic and engaging story. Readers want to feel transported, whether to a glittering Regency ballroom or a vibrant multicultural celebration. Here’s how to approach historical and cultural research with care and precision:

History and Timelines

If you’re writing a historical romance, understanding the period’s norms, events, and lifestyle is non-negotiable. Your characters should feel like they belong in their time, and their world should be richly detailed.

  • Study the Big Picture: Research the major events, social structures, and political climates of your chosen era. These elements can provide opportunities for external conflicts or influence your characters’ motivations and challenges.
  • Delve into Daily Life: Learn about the small details that shape your characters’ lives, such as fashion, food, transportation, communication, and entertainment. For instance, what materials were common for clothing, and how were meals prepared in that period?
  • Societal Expectations: Romance often revolves around breaking or navigating societal rules. Understand the norms and taboos of your era, such as marriage customs, gender roles, or class distinctions. I’ve seen people today describe regency women as gold diggers, clearly not understanding that woman didn’t have jobs or their own money during that time. Their survival relied upon marrying a man who could support them.
  • Timelines and Accuracy: Ensure historical accuracy in the events and innovations referenced in your story. Use reliable sources, and double-check dates to avoid anachronisms that might distract readers.
  • Language: I’ve heard more than a few people indicate how taken aback they were when reading a historical romance and a character uses a word or phrase that didn’t exist in that time or place. KJ Charles has an interesting blog post on this in which she talks about how the use of “Okay” shouldn’t occur in stories set before WWI (or how prior to the late Victorian age, people didn’t swim, unless there was a good reason, which has nothing to do with language but is an interesting fact.)

Cultural Nuances

For multicultural romances, it’s crucial to depict traditions, language, and rituals authentically. These cultural elements can enrich your story and provide opportunities for unique conflicts, celebrations, and character growth.

  • Traditions and Rituals: Research cultural ceremonies, holidays, or family dynamics that might influence your characters’ lives. For example, how might a traditional wedding ceremony differ from a modern one in their culture?
  • Language and Communication: If your characters speak another language or use dialects, ensure they’re represented accurately. Use translation tools or consult native speakers to avoid errors. Even small phrases or terms of endearment can add authenticity.
  • Cuisine and Food Culture: Food often plays a central role in cultural identity. What dishes might your characters cook, eat, or bond over? A shared meal could be the perfect backdrop for deepening their relationship.
  • Values and Beliefs: Explore how cultural norms and values might shape your characters’ views on love, family, and personal freedom. These elements can add depth to their motivations and conflicts.

WARNING: See my section above about being honest and respectful. Research multiple resources or talk with experts to make sure you’re getting accurate info. This is an area that it can be easy to get wrong in a way that comes off offensive or insensitive. Or sometimes it’s just wrong. For example, did you know that traditionally people in the mafia don’t use the term “mafia?” It’s important to distinguish between fact and folklore or stereotypes.

Tips for Authenticity

  • Primary Sources: When researching history or culture, prioritize firsthand accounts such as letters, diaries, or oral histories. These offer rich, personal insights.
  • Visual References: Old photographs, paintings, or films set in the era can help you visualize the world your characters inhabit.
  • Sensitivity and Respect: Approach cultural research with humility and a genuine desire to learn. If you’re writing about a culture that isn’t your own, seek feedback from people within that culture to ensure your representation is accurate and respectful.

Weaving History and Culture Into Story

Like other research, you want to use history and culture to add depth and texture. You want to orient readers and help them understand, but within the context of the story or your character. I just watched a fascinating video from Dr. Kate Lister where she discusses iconic female characters in historical movies. One movie is Marie Antoinette, in which she helps us understand what a difficult situation the young queen was in. It wasn’t just that she was foreign. Much of her struggles was due to the fact that she didn’t have a child for a long, long time. She was blamed for that, except that the problem was her husband wasn’t sleeping with her. Of course, if that was known, she’d be blamed for that too.

This video helps give a deeper sense of life at Versailles, the challenges she faced as a woman, and how she might have coped through a lavish lifestyle that ultimately led to her demise. (And no, she didn’t say, “Let them eat cake.”) The point being, what we know in general about Marie Antoinette doesn’t factor in being a 14-year-old girl married to man who won’t sleep with her and enduring gossip all day at court for not having a child. But knowing more details, a writer can take the queen from being a rich, entitled woman stuck in a time and place she had no control in, and give her more depth, turning her into a woman we can empathise with.  You want to do the same with your writing, not by telling, but by having us experience what it must feel like to be in that situation through the character.

The video also covers Little Women (Greta Gerwig version), Memoirs of a Geisha, and Remains of the Day.

Organizing Your Research

Once you’ve gathered a wealth of information for your romance novel, the next step is to organize it in a way that’s easy to access and keeps you focused. A well-organized research system not only saves time but also prevents overwhelm when you’re deep in the writing process.

Tools for Writers

Okay, so here is where I gush again about LM Notebook.

First, you can save links including Youtube video URLs, upload docs, or create your own notes to store in a “notebook.”

Second, it has a chat feature in which you can ask a question, the platform will go through your source data (you can select all sources or specific ones), and you’ll get your question answered, with the sources for the answer included.

Three, you can save that answer as a separate note, for easy access in the future.

Here are a few screen shots of my research on National Park Service Investigators (I’ve wanted to write a mystery in which my detective works for the National Park Service.)

On the left, you’ll see my Sources of data that include website URLs, a URL to a PDF, and a copy/paste text note (you can include videos and audio MP3s as well).

The middle section is the chat (the platform added the little detective icon on its own…so cute). You’ll see an overview of the data you’ve saved and below it you can ask a question.

To the right is the “Studio” were you can keep your notes.

The audio option is a cool feature, but I don’t know that I’d use it for research. It will create a dialogue/interview from the sources you select using AI voices. It sounds like a podcast. For kicks and giggles, I made one.  If you want to see what it sounds like, I uploaded about 30 seconds (it was 18 minutes in total). You can listen to it here: National Park Service Notebook LM audio

Under the Audio feature is an option to “+ Add a Note” manually, and below that option, you’ll find a few built-in features:

  • Study Guide: Creates a study guide complete with quizzes.
  • Briefing Doc: Summarizes your source information, which is ideal for getting a basic overview of the material.
  • FAQ: Generates a list of questions and answers from the source material.
  • Timeline: Creates a chronological order to the info in your source material. I my case, it gave me the history of the National Park Service and its investigative unit.

Going back to the middle Chat section, you can ask questions and Notebook LM will go through your source material to find the answer. For example, I asked, “If a crime is committed in Shenandoah National Park, which office would send the investigator to investigate the crime?” (Because not all park offices have investigators).

The tool searched my source material to give me the answer and included the sources in my material for where it found the answer. (Shown as little citation links next to the answers).

I can click the “Save to Note” and the answer is automatically moved to the right “Studio” column under “Notes.”

Seriously, this has made my head explode. How many times have you been writing and realized you needed information and struggled to figure out where in your notes it could be? Now you just go to the Notebook LM you created, ask chat, and it will find the info for you and tell you where it found it.

Sure, you can search Google, but the appeal of this is that you’ve already vetted the source material. It only looks at the resources you’ve provided, and it tells you where in that material it found the answer.

Better yet, the basic tool, doing everything I just showed you, is FREE through your Google account.

By the way, I’m not being paid for all this gushing. I just feel this tool is freaking awesome.

However, it’s not your only tool for research storage and organization.

  • Digital Apps and Software:
    • Evernote: Great for storing notes, clipping articles, and organizing your research into notebooks and tags.
    • Scrivener: Designed for writers, Scrivener allows you to store research alongside your manuscript, making it easy to reference without leaving the app.
    • OneNote: A user-friendly tool for creating and organizing sections of research, complete with multimedia attachments.
    • Notion:  A robust app that helps users organize research, mange projects, collect and organize date, and more. It has an AI integration, however I haven’t tried to know if it delivers the same sort of assistance in accessing your data as Notebook LM does.
  • Physical Notebooks:
    Sometimes, nothing beats pen and paper. Use a dedicated notebook or binder for jotting down ideas, timelines, and character details. You can even use index cards for tracking scenes or key research points. Don’t forget The Romance Author Novel Organizer has a section to store research notes!

Keep it Focused

Research is a powerful tool, but it’s easy to fall into the trap of gathering too much information. At the same time, you want to gather enough to get ideas and provide authenticity to your story. For example, I added the bit about the Army Ranger’s monthly parachute jump because I read that’s what they do and it sounded interesting. But there’s a tone of other bits of info I learned about Rangers that I never used. So how do you find the sweet spot for doing enough research?

  • Stay Relevant: Focus on details that are directly tied to your story. If your novel centers around a chef, for instance, there’s no need to delve deeply into unrelated culinary history unless it plays a key role.
  • Use Placeholders: If you’re stuck on a minor detail, use a placeholder (e.g., [Insert Local Custom Here]) and come back to it later. This prevents getting bogged down mid-writing.
  • Create Categories: Organize your research by topic, such as setting, character backstories, professions, and plot points. This structure will make it easier to find specific details when you need them.

Review and Revise

Periodically review your research to ensure everything is still relevant to your story. Sometimes, as your plot evolves, certain details may no longer be necessary, while others might need further exploration.

Critique or Knowledgeable Alpha Readers

I’ve decided I’m going to kill a chef in my next mystery. He’s going to die of Tetrodotoxin  poising found in puffer fish. The thing is, my chef will be certified to serve puffer fish, which makes his ingesting of the poison odd. At critique group, one member asked if it was legal for him to serve puffer fish. Yes, because I research it already.

But then he went on and on asking about how and where he’d get certified. Can you do it in this location? Do you have to go to Japan? I didn’t have the answer, and wasn’t sure I needed it. Isn’t it enough that he is certified? But I was curious. Turns out yes, he had to go to Japan for a multi-year internship and pass a test. Will this be in the book? Probably, but it will likely be a single line or two, unless I decide someone he met in Japan is a suspect in his murder…hmmm…

This little anecdote shows how having fresh eyes on your story can identify areas you need more research, which could possibly help you plot new ideas.

In another example, this person had written a pregnant person but clearly had forgotten when his wife was pregnant. So I was able to share the reality of pregnancy with him having been pregnant twice.

If you want expert feedback, you can send them just the section of the story to insure accuracy.

When Research Ends and Writing Begins

Research is an essential part of crafting a romance novel, but it’s important to recognize when it’s time to shift gears and start writing. It’s easy to get caught up in the endless pursuit of more information, but at some point, you need to put pen to paper (or fingers to keyboard). Here’s how to find that balance and transition smoothly from research to writing:

Avoid Research Paralysis

One of the biggest pitfalls for writers is getting stuck in the research phase. While it’s tempting to keep digging for more details or perfecting every aspect of your story’s world, excessive research can delay the actual writing process.

  • Set a Research Deadline: Give yourself a clear timeframe for completing your research. Once that deadline passes, commit to focusing on writing.
  • Identify Must-Know Details: Separate essential research (e.g., accurate depictions of a historical event) from minor details that can wait until revisions. This will help you prioritize your efforts.
  • Trust Your Story: Remember that your primary job is to tell a compelling story. Research is a tool, not the end goal.

Fill in Gaps Later

No matter how much research you do, there will always be details you’ll need to fact-check or refine as you write. Instead of letting these gaps slow you down, use placeholders and revisit them during revisions.

  • Use Brackets or Notes: When you encounter a detail you’re unsure about, add a placeholder like [Research Local Wedding Traditions] or [Verify Medical Procedure]. This allows you to keep writing without breaking your flow.
  • Use Comment Feature: Word and Google Docs both have comment features where you can leave yourself a note that’s stored in the margin of your document. This is the method I use as it’s easier to work through them without messing up the manuscript.
  • Draft First, Perfect Later: Focus on capturing the essence of your story in the first draft. You can always go back and layer in more precise details during edits. The risk of course is getting a fact wrong and messing up the story if it relies too much on the inaccurate fact.
  • Leverage Your Resources: Use tools like LM Notebook, Scrivener, or OneNote to quickly revisit your research while revising. These platforms make it easy to access your notes without disrupting your creative momentum. A good routine is to look over what you plan to write first, check your research if needed, and then write.

Embrace the Writing Process

At the end of the day, your readers care more about the emotional depth of your story than the technical accuracy of every small detail. While research enhances authenticity, it’s your characters, their journey, and the romance at the heart of the story that will truly resonate. We’ve all read a book that has a lot of interesting factoids, but they ended up taking away from the story. Don’t do that.

Remember, research is a tool to enhance your storytelling and give the reader an immersive experience. Know when to dive deep, when to step back, and most importantly, when to trust your instincts and start writing.

What are your go-to research tips or favorite resources? Have you ever had a memorable research experience that added something special to your writing? Share your thoughts and experiences in the comments below. 

9 Easy Promo Graphics Ideas for Romance Authors

9 Easy Promo Graphics Ideas for Romance Authors

January 21, 2025 in Blog, Marketing, Tools & Resources

Table of Contents

In today’s digital-first world, visual content is one of the most powerful tools for capturing attention and connecting with your audience. For romance authors, eye-catching promo graphics can help showcase the emotion, intrigue, and chemistry of your stories while enticing readers to pick up your book. Whether you’re announcing a new release, sharing a sneak peek, or building excitement for a cover reveal, the right graphics can make all the difference.

The best part? Creating effective promo graphics doesn’t have to be time-consuming or require advanced design skills. With simple tools and a little creativity, you can craft stunning visuals that grab attention and leave a lasting impression.

Whether you’re a design pro or just getting started, these ideas are perfect for elevating your author brand without overwhelming your schedule.

1. Book Cover Reveal Graphics

come to me book reveal
Made with BookBrush

What It Is:
A graphic used to showcase your book cover before or during its release to build anticipation.

Example:
An image of your book cover on a 3D mockup (e.g., on an e-reader or as a paperback) with text like “Coming Soon – January 15!”

Why It’s Useful:
A cover reveal builds excitement for your book release, creating a buzz among readers and giving them something to look forward to.

What to Include:
Your book cover (or a teaser silhouette for a full reveal later), the release date, and a tagline or short blurb that teases the story.

Tools to Use:
MockUp Shots, Canva or BookBrush for customizable templates, or Photoshop if you have design experience.

Pro Tip:
Use mockups that show your cover on devices like an e-reader, tablet, or phone. This makes your graphic look polished and professional.

2. Quote Graphics from Your Book

Made in Canva | Image from Deposit Photo | Ebook image made in Bookbrush

What It Is:
A visual graphic featuring a short, engaging line from your book to tease its tone or themes.

Example:
An image that relates to your book and quote: “Why did you kiss me?” – Deadly Valentine.

Why It’s Useful:
Teasing a romantic or dramatic quote hooks readers, giving them a taste of your story while building intrigue.

What to Include:
Select a short, impactful line from your book, pair it with your book’s title and/or cover, and use an eye-catching background.

Tools to Use:
Canva’s text overlay features or apps like WordSwag for stylish fonts.

Pro Tip:
Match the quote’s tone with the graphic’s design. For example, a heartfelt quote pairs well with soft, romantic colors and elegant fonts.

3. Character Aesthetic Boards

Tess Madison Character Board
Made in Canva | Image of Couple from Deposit Photos

What It Is:
A collage of images and text that visually represent a character’s traits, hobbies, and vibes. I’ve seen these a lot lately and I love ’em. I’m just not great at making them.

Example:
Photos of items that represent your character, such as chocolate, lingerie, job concept, etc, as I’ve done in this example.

Why It’s Useful:
Readers love connecting with characters. A visual representation of your characters’ personalities and vibes makes them memorable.

What to Include:
Images that represent your character’s appearance, hobbies, and lifestyle, along with their name or a brief description.

Tools to Use:
Pinterest for sourcing images and Canva for creating collages.

Pro Tip:
Use a consistent theme for your aesthetic boards (e.g., warm tones for a sweet romance or dark tones for a steamy read) to align with your story’s mood.

4. Countdown Graphics

Made in Canva | Ebook and audio book mockups made in BookBrush

What It Is:
A visual reminder of the number of days left until a book release or event.

Example:
A bold graphic with your book cover and text: “Only 5 Days Left Until [Book Title] Releases!”

Why It’s Useful:
Countdowns create a sense of urgency, reminding your audience about your upcoming release or special event.

What to Include:
Include the number of days remaining, your book cover, and the release date prominently displayed.

Tools to Use:
MockUp Shots and Canva offer templates perfect for countdowns.

Pro Tip:
Start your countdown a week or two before your release and post daily or every other day to maintain excitement.

5. Reader Reviews or Testimonials

Drawn to Her Testimonial
Made in Mockup Shots

What It Is:
A graphic that highlights positive feedback from readers or reviewers.

Example:
A floral background with text: “‘A heartwarming love story I couldn’t put down!’ – ARC Reader” alongside your book cover.

Why It’s Useful:
Social proof is a powerful marketing tool. Sharing glowing reviews builds credibility and encourages others to check out your book.

What to Include:
A short, compelling snippet of a review, the reviewer’s name (if available), and an image of your book cover.

Tools to Use:
MockUp Shots and Canva’s social proof templates are easy to use.

Pro Tip:
Keep the review snippet short and impactful to ensure it’s easy to read at a glance.

6. Themed Holiday Graphics

Made in Canva | Ebook mockups made in BookBrush

What It Is:
A graphic that ties your book promotion to a holiday or seasonal theme.

Example:
A snowy background with your book cover and text: “Curl Up with [Book Title] This Holiday Season!”

Why It’s Useful:
Holiday-themed graphics tie your promotion to seasonal trends, making your content feel timely and relevant.

What to Include:
Combine holiday visuals (e.g., hearts for Valentine’s Day or snowflakes for Christmas) with a quote, promo announcement, or your book cover.

Tools to Use:
MockUp Shots, Canva, or BookBrush have seasonal templates and graphics ready to use.

Pro Tip:
Add a personal touch by including a short message like “Happy Holidays from [Your Name]!”

7. Behind-the-Scenes Snippets

Taken at SaSS 2023

What It Is:
A casual graphic or image that offers readers a glimpse into your writing process or daily routine.

Example:
A photo of your laptop and coffee mug with text: “Writing the final chapter of [Book Title]!” In my example, I used a video.

Why It’s Useful:
Readers love a peek behind the curtain. Sharing glimpses of your writing process makes you relatable and builds a deeper connection.

What to Include:
Photos of your writing setup, snippets of your handwritten notes, or screenshots of your writing playlist.

Tools to Use:
Instagram Stories, Canva, or even your phone’s built-in editor for quick, casual posts.

Pro Tip:
Pair behind-the-scenes content with engaging captions like “This is where the magic happens!” to draw readers in.

8. Giveaway or Freebie Announcements

Made in Canva | Image from Deposit Photos

Definition:
A graphic promoting a contest or free book offer to engage readers.

Example:
A colorful banner with text: “Win a Signed Copy of [Book Title]! Enter by liking this post and tagging a friend!”

Why It’s Useful:
Giveaways generate excitement and engagement, helping you reach a broader audience.

What to Include:
Details about the prize (e.g., a signed copy of your book or a gift card), instructions on how to enter, and the deadline.

Tools to Use:
Canva for creating a bold, attention-grabbing design.

Pro Tip:
Use vibrant colors and large text to make your giveaway graphic stand out in a crowded social media feed. Encourage readers to tag friends for bonus entries to increase your post’s reach.

9. Tropey Graphics

Made in Canva

Definition:
Tropey graphics highlight the popular romance tropes featured in your book, helping readers immediately recognize the themes they love.

Example:
Graphic of your book on matching background with tropes listed around it.

Why It’s Useful:
Romance readers often gravitate toward books with their favorite tropes. By showcasing these in a fun and visual way, you can quickly connect with your target audience and entice them to learn more about your book.

What to Include:

An image or design that matches the tone of the trope (e.g., a glamorous mansion for a billionaire trope or sparring lovers for enemies-to-lovers). A bold headline, like “Love Billionaire Romances?” or “Enemies-to-Lovers Fans, This One’s for You!” and specific tropes.

Tools to Use:

Canva makes this easy.

Pro Tip:
If your book features multiple tropes, consider creating a series of graphics (e.g., one for each trope). This gives you more content to share while reaching fans of different themes. Or you can create a video from it.

Tools for Creating Graphics

Canva is my go-to for most graphic and video creation/editing. But I also love MockUp Shots because it has a wide-range of templates that easily incorporate your book for a variety of announcements (3-D mockups, reveals, testimonials, teasers, etc). I use BookBrush, which has many similar features as MockUp Shots.

Also, many offer AI features now as well.

1. Canva

Best For: Easy-to-use templates for social media, book promo, and marketing materials. The editing tools are fairly robust allowing you to layers, remove backgrounds, and much more. You can create videos as well.

Price: Canva has several pricing plans. The free version offers pretty much all you’d need to create social graphics, but access to fewer stock photos and editing tools. The pro plan ($15/mo or $120 per year) gives you access to more graphics and fonts, plus brand kids, resizing, background removal, social media posting, and more.

2. MockUp Shots

Best For: Creating 3D book mockups for covers, promo graphics, gifs, testimonials, videos, memes with your book, and ads.

Pricing: The best thing about MockUp Shots is that it’s a one-time, lifetime price of $97. No monthly or yearly fees.

3. BookBrush

Best For: Book-specific templates, cover mockups, 3D graphics, and social media promo materials. Library includes retailer images, such as Amazon, to include on your graphics. It has a box set image creator as well.

Price: Four plans from Free to Platinum. The free plan includes 15 image downloads, 4m stock photos, 250 3-D cover templates, and 3.5k author specific templates. I have the gold plan, which is currently 12.99 a month or $146 a year. It includes unlimited image downloads, ticket to BookMARCon (conference on the business side of being an author), 4m stock photos, animation tools, cover creator, box set creator, instant mockups, and more.

4. Adobe Express (formerly Spark)

Best For: Quick designs for social media, videos, and customizable templates.

Price: The free version is limited to basic editing, fewer image and font access, and 25 AI generative credits. The paid version is $9.99 a month, which offers over 200 million royalty stock images and 25k fonts, resizing, brand its, advanced editing tools, and 250 AI generative credits.

5. Placeit by Envato

Best For: Mockups for books, e-readers, merchandise (t-shirts, mugs etc), and videos.

Price: It says “From $7.47 a Month” which makes me think there is other plans and prices. Looking in the FAQ section it says, “For $14.95 USD per month* or $89.69 USD per year*, you will have access to all of Placeit’s mockups, design templates, videos, and logos.”

6. GIMP (GNU Image Manipulation Program)

Best For: Advanced photo editing and graphic design (free alternative to Photoshop).

Price: FREE! But you should be comfortable with more robust and complex graphic design tools, like Photoshop.

7. Author Social Assistant   (done-for-you graphics):

Best for: Ready-made graphics for social engagement and even book promo, along with a calendar to post them (30 new posts a month)

Price: One-time investment of $97 as of this writing. This is a lifetime access. No subscription.

Sharing Social Media

Some of the tools above allow you to connect your social media accounts to schedule and share your graphic creations. Canva also integrate with tools such as Social Bee and Aweber (email), allowing you to create within those platforms. Meta offers FB and IG scheduling through it.

There are MANY social sharing tools. Here are a couple you can check out if you’re not already using one.

1. SocialBee

Best For: Content curation, post recycling, and scheduling for authors managing several accounts. Includes hashtag manager, analytics, organizing by content categories (e.g. book promo, behind-the-scenes), and more.

Platforms: Facebook pages, Instagram, Threads, TikTok, Pinterest, BlueSky, Twitter/X, YouTube, Linked-In, Google Business Profile. It offers “Universal Posting” for profiles where direct posting isn’t possible. For example, you can post to Facebook Groups directly, but with universal posting, you’ll get sent a notification to post your content at the scheduled time you set up.

Integrations: Canva, Giphy, Upsplash

Price: I lucked out and got a special deal through AppSumo. But the pricing is still good for what you get and compared to other platforms. They have monthly and yearly plans starting at $24 per month.

2. Buffer

Best For: Scheduling posts across multiple platforms and tracking performance. I don’t think it offers recycling of posts (scheduling recurring posts like Social Bee offers).

Platforms: Facebook pages, Instagram, Threads, TikTok, Pinterest, BlueSky, Twitter/X, YouTube, Linked-In, Google Business Profile

Integrations: Canva, Unslpash, Open AI

Price: Offers a free version connecting to 3 channels (platforms) with 10 scheduled posts per channel. Pricing starts at 1 channel for $5 per month, but 3 channels at $15. If you post to FB page, IG feed and Reel (2 channels), and Twitter, that is 4 channels at $20 per month.

3. Hootsuite

Best For: Managing multiple social media accounts, scheduling posts, and monitoring engagement.

Platforms: Facebook pages, Instagram, Threads, TikTok, Pinterest, Twitter/X, YouTube, Linked-In

Integrations: None listed. You can probably use Zapier or Make for integrations with other tools.

Price: When I first used Hootsuite a million years ago, it was free. Today, it’s $99 per month paid annually ($1,188). It’s unclear to me the additional features with Hootsuite over the other options to justify the cost. Perhaps the social listening, inbox for private responding, or autoresponder and saved replies. The price includes one user and up to 10 accounts (platforms).

4. Later

Best For: Scheduling and visually planning Instagram, Facebook, TikTok, and Pinterest posts. Includes Link in Bio, creator collabs, and AI tools.

Platforms: Instagram, Facebook, TikTok, LinkedIn, Pinterest, X (Twitter), YouTube, Threads

Integrations:

Price: $25 per month or $200 annual ($16.67 per month) for 1 social set (1 social set is 8 social profiles, 1 profile per platform)

Other Social Posting Platforms to Check out

Sprout Social Comprehensive social media management, analytics, and reporting.

Tailwind Scheduling Pinterest and Instagram posts, with tools for creating optimized pins.

CoSchedule Organizing and scheduling content with a marketing calendar. If you have a WordPress website, you can schedule your website posts from within WordPress.

MeetEdgar  Automating content recycling for evergreen posts and scheduling across platforms.

SmarterQueue Recycling evergreen content and scheduling with a focus on ROI.

Do you have more ideas for author social graphics or tools to create and share them?

Tax Tips for Romance Authors

Tax Tips for Romance Authors

January 14, 2025 in Blog

Taxes might not be the most romantic topic, but for authors, they’re an essential part of the business. Whether you’re a traditionally published or self-published romance author, or balancing both, understanding taxes can make a significant difference in your bottom line.

Your income might come from multiple streams—book sales from multiple platforms, speaking engagements, merch, or even Patreon supporters—and you might have expenses that range from editing fees to travel for conferences. Navigating these specifics is crucial to avoid overpaying or missing out on deductions that are rightfully yours.

NOTE: I am NOT a tax expert. This information isn’t given as professional advice, but just an FYI. Find a tax expert to help you with your tax questions.

The goal of this guide is simple: to demystify taxes for romance authors and equip you with the tools to manage your finances effectively.

Tax Basics for Romance Authors

As a romance author, you’re more than a writer—you’re also a business owner. Whether you’re penning love stories full-time or as a side hustle, the IRS typically considers authors self-employed. This classification has important implications for how you report income, pay taxes, and manage your finances.

Definition of Self-Employment for Authors

When you earn income from your books, whether through royalties, advances, or other creative endeavors, you’re operating as a self-employed individual. This means you’re responsible for tracking your income and expenses, as well as paying taxes directly to the government. Unlike traditional employees, self-employed authors don’t have taxes withheld from their income, so you’ll need to handle this yourself.

Tax Obligations: Federal, State, and Local

  • Federal Taxes: As a self-employed individual, you’ll report your income and expenses on Schedule C (Profit or Loss from Business) and pay self-employment taxes (Social Security and Medicare) through Schedule SE.
  • State Taxes: Depending on where you live, you may owe state income taxes. Some states also have additional business tax requirements for self-employed individuals.
  • Local Taxes: Certain cities or counties impose local income or business taxes, so check with your local tax authority to ensure compliance.
  • Sales Tax (if applicable): If you sell physical books directly to readers, some states require you to collect and remit sales tax. Be sure to research the rules in your area.

Key Dates and Deadlines to Remember

Self-published authors need to keep track of several crucial tax deadlines. These include:

  • January 15: Deadline for the final quarterly estimated tax payment for the previous year.
  • January 31: Deadline for sending 1099-NEC forms to any contractors you paid over $600 in the previous year.
  • April 15: Deadline for filing your annual federal and state tax returns. You can request an extension but any taxes owed are still due.
  • June 15, September 15: Deadlines for the second and third quarterly estimated tax payments, respectively, if required.
  • October 15: Extended deadline for filing your tax return if you requested an extension.
  • December 31: End of the tax year, ensuring that all business expenses are accounted for.

What forms do authors need to file to report their income?

  • Schedule C (Profit or Loss from Business): Used to report your business income and expenses. Includes income from 1099 forms (issued by platforms or sources paying you over $600 annually).
  • Schedule SE (Self-Employment Tax): Calculates Social Security and Medicare taxes for self-employed individuals. Required if your net earnings from writing are $400 or more. Self-employed authors are responsible for paying both the employer and employee portions of these taxes, totaling 15.3% of their net earnings, but the good news is that you can deduct half of your self-employment tax on Schedule 1, Part II of your tax return, which will reduce your overall taxable income.
  • Schedule E (Supplemental Income and Loss): Used to report royalties if you are no longer actively engaged in writing as a business.
  • 1099-NEC (Non-Employee Compensation): Must be issued to independent contractors (e.g., editors, cover designers) you pay $600 or more in a year. You’re responsible for providing the contractor with a copy and submitting it to the IRS.

Business or a Hobby? Understanding the “Three Out of Five” Rule

The “three out of five” rule is often cited as a guideline for determining whether your writing is considered a business or a hobby. According to this rule, if your business does not turn a profit in at least three out of five consecutive years, the IRS might classify it as a hobby. That doesn’t mean you can skip paying taxes. All income is taxable no matter where or how it comes. What it can effect is how much you can deduct. Hobbies can only deduct up to the amount they’ve earned, where as a business can take a loss. So if you’ve earned $1,000 but spent $1,200 to earn it, as a hobby you can only deduct $1,000 (earnings) whereas in a business you deducts the whole $1,200 for a $200 loss.

Here’s what else the IRS looks at to distinguish a business from a hobby:

  • Time and Effort: Are you devoting significant time and effort to your writing with the intention of making it a profitable venture?
  • Business Practices: Do you have a business plan, keep detailed records, and conduct yourself like a professional (e.g., marketing, attending industry events)?
  • Profit Motive: Are you actively taking steps to improve your profitability, such as refining your marketing strategies or exploring new income streams?
  • Expertise: Have you acquired the knowledge or skills necessary to make your writing business successful?
  • History of Earnings: Even if you haven’t been consistently profitable, does your income show a trend toward improvement?

What If You Don’t Turn a Profit?

Don’t panic if your writing hasn’t been profitable every year—especially if you’re still in the early stages. Focus on:

  • Growing your writing career with a clear profit motive.
  • Keeping thorough records of income, expenses, and the time you invest in your business.
  • Demonstrating professionalism in how you approach your writing and publishing activities.

While the “three out of five” rule is a helpful guideline, it’s not the sole determinant of whether your writing is a business or a hobby. The key is showing that you’re treating your writing as a legitimate business and actively working toward profitability.

Income Sources to Report

When it comes to taxes, one of the first steps is knowing what income you need to report. As a romance author, your income may come from a variety of sources, and each one must be documented for tax purposes. Here’s a breakdown of the most common income streams for authors:

Royalties from Book Sales

  • Traditional Publishing: If you’re working with a publisher, you’ll receive royalty payments based on your book sales. These royalties are typically reported to you on a 1099-NEC form if they exceed $600 annually. However, you’re required to report all royalties, even if you don’t receive a 1099,.
  • Self-Publishing: For indie authors, royalties from platforms like Amazon KDP, Apple Books, and others are considered taxable income. These platforms generally provide you with a 1099-K or similar form if your earnings meet the reporting threshold.

Note that if any of your royalties or other income is payed through PayPal and your total income from all sources is over $600 through PayPal, PayPal will issue a 1099 that you can download through your account. This can cause some bookkeeping challenges if your PayPal is connected to your business account, since you’re at risk of counting a transaction twice. I download the 1099 from PayPal (required for taxes), and two spreadsheets (reports); one with debits and one with credits. I compare this to anything that is on my business account ledger to make sure I include everything I need, but don’t count something twice. Again, an accountant can help you figure out the best way to organize your money if you have multiple sources of income.

Advances from Publishers

Advances are upfront payments from publishers against future royalties. Whether or not you earn out your advance, it is considered taxable income in the year you receive it. Be sure to account for this when estimating your annual income and paying quarterly taxes.

Speaking Engagements, Workshops, or Consulting

If you participate in book signings, teach workshops, or provide consulting services (e.g., manuscript critiques or writing coaching), the income you earn is taxable. Keep a detailed record of fees received, including payments from event organizers or individual clients. These earnings might also be reported to you on a 1099-NEC if they meet the threshold.

Affiliate Income, Patreon, and Other Side Earnings

  • Affiliate Income: If you earn money through affiliate programs like Amazon Associates or by promoting writing tools or services, this income must be reported. Affiliate networks may issue a 1099-NEC or 1099-K depending on their policies.
  • Patreon or Crowdfunding: Monthly supporter contributions or one-time crowdfunding campaigns (e.g., for a book project) are taxable. Platforms like Patreon often provide a 1099-K if your earnings meet the reporting threshold, but even if they don’t, you must still report this income.
  • Other Earnings: Additional income streams, such as selling signed books, offering exclusive merchandise, or hosting virtual book clubs, also count as taxable income.

Best Practices for Tracking Your Income

  • Use a spreadsheet or financial tracking software to log all income sources.
  • Save all payment confirmations, invoices, and 1099 forms.
  • Regularly review your records to ensure all income is accounted for, including smaller streams that can add up over time.

Essential Deductions for Romance Authors

As a romance author, you’re likely spending money to create, market, and distribute your books. The good news is that many of these expenses are tax-deductible, helping to reduce your taxable income. To maximize your deductions, it’s important to understand what qualifies as a business expense and keep thorough records. Basically, if you have to spend it to create or sell your book, then it’s likely tax-deductible.

Here are some common deductions authors can claim:

Writing Tools and Supplies

  • Technology: Computers, laptops, tablets, and printers used for writing and publishing.
  • Software: Word processing programs, design tools, and productivity apps (e.g., Microsoft Word, Scrivener, Canva).
  • Office Supplies: Notebooks, pens, ink, paper, and other essential items.

Professional Services

  • Editing and Proofreading: Fees paid to editors or proofreaders to polish your manuscripts.
  • Cover Design: Expenses for professional cover design or purchasing pre-made covers.
  • Marketing Services: Costs for hiring a marketing consultant, running ads (e.g., on Amazon or Facebook), or paying for promotional services.

Research Expenses

  • Books and Resources: Novels, non-fiction books, or other media purchased for research.
  • Travel Costs: Expenses incurred while traveling for research purposes, such as transportation, lodging, and meals. For example, if you visit a specific location to accurately depict it in your story, these costs may qualify. Driving for business comes with a mileage deduction.

Home Office Deduction

If you work from home, you may be eligible for a home office deduction, provided the space is used exclusively and regularly for your writing business.

  • What qualifies: A dedicated workspace, whether it’s a room or a specific area of a room.
  • How to calculate: Use either the simplified method ($5 per square foot, up to 300 square feet) or the actual expenses method, which involves calculating a percentage of your home’s costs (e.g., rent, utilities, and maintenance).

Conference Fees, Memberships, and Subscriptions

  • Conferences and Workshops: Registration fees, travel, lodging, and meals for attending writing-related events.
  • Professional Organizations: Membership dues for groups like Romance Writers of America (RWA) or local writing associations.
  • Subscriptions: Magazines, online platforms, or tools like Publisher’s Marketplace or KDP Rocket.

Education and Training

  • Courses and Webinars: Fees for writing or marketing classes, workshops, or webinars.
  • Coaching: Payments for personal coaching or mentorship programs focused on writing or business development.

Best Practices for Claiming Deductions

  • Keep itemized records of all expenses and save receipts.
  • Use accounting software or a dedicated spreadsheet to track expenses by category.
  • Keep a notebook in your car or use apps like MileIQ or TripLog (or just notes in your phone) to track mileage when you drive for business purposes such as to events or to the office store to get more paper.
  • Ensure all claimed deductions are directly related to your writing business.

Record-Keeping Tips

Good record-keeping is the foundation of smooth and accurate tax preparation. By maintaining organized and detailed financial records, you can save time, reduce stress, and ensure you’re claiming all eligible deductions. Here’s how to set yourself up for success:

Importance of Separating Personal and Business Finances

  • Keeping your personal and business finances separate is critical for clear financial reporting and easier tax preparation. The easiest and safest way to do this is to open a separate bank account for your writing business. It doesn’t have to be a business account, unless you formally create a business entity such as an LLC.
  • Mixing finances can lead to confusion, missed deductions, or even red flags for an audit.
  • Create a clear boundary by treating your writing career as a business.

Recommended Tools and Software for Tracking Income and Expenses

  • Accounting Software: Programs like QuickBooks, Wave, or FreshBooks can help track income, expenses, and even generate reports for tax purposes.
  • Expense Tracking Apps: Apps like Expensify, Everlance, or Zoho Expense make it easy to categorize and track expenses on the go.
  • Spreadsheets: If you prefer a simpler option, a well-organized spreadsheet can work just as well for tracking your income and expenses manually. Many banks now let you download your credits and debits as a spreadsheet.

How to Organize Receipts and Invoices Effectively

  • Digital Storage: Use apps like Receipt Bank, Shoeboxed, or even your phone’s camera to digitize paper receipts. Store them in a cloud-based folder for easy access.
  • Categorization: Group receipts by category (e.g., supplies, travel, marketing) to align with your deductions.
  • Invoices: Keep copies of all invoices you issue for services like consulting or speaking engagements. Maintain a consistent numbering system for better organization.
  • Backup: Regularly back up your records on an external hard drive or cloud service to avoid data loss.

Benefits of a Dedicated Business Account

  • Easier Tracking: A separate account simplifies tracking business income and expenses, eliminating the need to sort through personal transactions.
  • Professionalism: Using a business account establishes credibility and signals to the IRS that you’re running a legitimate business.
  • Tax Preparation: Having all business transactions in one place makes it easier to reconcile your records and prepare for tax season.

Pro Tips for Effective Record-Keeping

  • Schedule a weekly or monthly “finance day” to review and update your records.
  • Keep a mileage log if you drive for business purposes, using apps like MileIQ or TripLog to simplify tracking.
  • Store a checklist of tax-deductible expenses to ensure you don’t overlook anything throughout the year.

Common Tax Mistakes to Avoid

Even the most organized romance authors can make mistakes when it comes to taxes. To avoid costly errors and unnecessary stress, it’s essential to know the common pitfalls and how to sidestep them. Here are three mistakes to watch out for:

1. Ignoring Small Deductions

  • Why it Happens: Many authors overlook small expenses, thinking they won’t make a difference. However, these small costs can add up significantly over the course of a year.
  • Examples of Missed Deductions:
    • Subscription fees for tools like Canva or Grammarly.
    • Postage and shipping costs for sending signed books or contest prizes.
    • Small office supplies like pens, folders, and printer ink.
  • How to Avoid It: Track every business-related expense, no matter how minor. Use expense tracking apps or software to ensure nothing slips through the cracks.

2. Missing Quarterly Tax Deadlines

  • Why it Happens: Self-employed individuals are required to pay estimated taxes quarterly, but it’s easy to lose track of deadlines or underestimate what you owe.
  • The Consequences: Missing a payment can result in penalties and interest charges, especially if your tax liability is over $1,000, adding unnecessary costs to your tax bill.
  • How to Avoid It:
    • Mark the quarterly deadlines (April 15, June 15, September 15, and January 15) on your calendar or set reminders.
    • Use accounting software to calculate estimated taxes based on your current income.
    • Save a percentage of your earnings (typically 25-30%) to cover taxes, so you’re not scrambling to pay when the due date arrives.

3. Misclassifying Personal and Business Expenses

  • Why it Happens: Blurred lines between personal and business finances can lead to misclassified expenses, which can cause issues if you’re audited.
  • Common Misclassifications:
    • Claiming a family vacation as a research trip without proper documentation.
    • Using a personal credit card for business purchases and forgetting to log them separately.
  • How to Avoid It:
    • Use a dedicated business bank account and credit card for all writing-related expenses.
    • Keep detailed records and notes about the purpose of each expense (e.g., “Location research for new book set in Paris”).
    • Consult a tax professional if you’re unsure about whether an expense qualifies.

Bonus Tips to Steer Clear of Mistakes

  • Double-check all forms and numbers before filing to avoid errors.
  • Stay updated on tax laws and changes that may affect self-employed individuals.
  • If in doubt, work with a tax professional who specializes in creative businesses or freelancers.

When to Hire a Tax Professional

Navigating taxes as a romance author can feel overwhelming, especially if you’re juggling multiple income streams, deductions, and tax obligations. While many authors successfully manage their own taxes, there are times when hiring a tax professional is a smart investment. Here’s how to know when to bring in expert help and what to look for when choosing the right professional.

Benefits of Working with a CPA Experienced in Creative Industries

  • Industry Knowledge: A CPA who understands the unique challenges of authors and other creatives can help you maximize deductions specific to your profession, like research trips or marketing costs.
  • Time Savings: Taxes can be time-consuming, especially for self-employed individuals. A CPA can handle the complexities for you, freeing you up to focus on your writing.
  • Audit Protection: A knowledgeable professional can ensure your tax return is accurate and defensible, reducing the risk of an audit. If an audit does occur, they can represent you and handle the process.
  • Strategic Planning: A tax professional can help you with long-term strategies for managing your income, setting up retirement accounts, and planning for future tax liabilities.

Signs You Might Need Professional Help

  • Complex Finances: If you have multiple income streams (e.g., royalties, advances, consulting fees) or significant business expenses, a CPA can ensure everything is reported accurately.
  • Missed Deadlines: Struggling to keep up with quarterly tax payments or filing deadlines? A CPA can help you stay on track and avoid penalties.
  • Frequent Errors: If you’ve made mistakes on past returns or feel unsure about what to report and deduct, professional guidance can give you peace of mind.
  • Major Changes: Experiencing a significant life or career change—like signing a big book deal, moving to a new state, or transitioning to full-time writing—can complicate your taxes and warrant expert advice.
  • Desire for Optimization: If you’re unsure whether you’re maximizing deductions or paying the right amount in estimated taxes, a CPA can ensure you’re getting the most out of your tax situation.

Questions to Ask When Hiring a Tax Professional

  • Do you have experience working with authors or creatives? Look for someone familiar with the unique tax situations of writers.
  • Are you familiar with self-employment taxes? Ensure they understand the nuances of self-employment income and deductions.
  • What is your process for working with clients? Understand how they handle communication, documentation, and filings to ensure it fits your needs.
  • Can you assist with quarterly estimated taxes? If you struggle with these payments, make sure they can provide ongoing support throughout the year.
  • What are your fees? Ask for a clear breakdown of costs, including whether they charge hourly, per return, or a flat fee.
  • Will you represent me in case of an audit? Having a professional who can handle audits is a valuable safety net.
  • Do you offer advice on tax planning and strategy? Beyond filing, some CPAs can help you with long-term financial planning.

Tax Resources for Authors

Filing taxes as a romance author can feel daunting, but with the right resources, you can make the process much more manageable. Whether you’re looking for official guidelines, tailored advice for writers, or tools to simplify tax preparation, these resources are a great starting point:

IRS Resources and Publications

Author-Specific Tax Guides or Websites

Recommended Software for DIY Taxes

If you need to send out 1099s to contractors, check that the version of tax software you’re buying includes it. Sometimes you have to go to a full-business version to have the software create 1099s.

  • H&R Block Self-Employed: This is what I use to help me organize my taxes and create my 1099s for contractors. It offers tools for tracking expenses and preparing taxes, with optional access to expert advice.
  • TurboTax Self-Employed: A popular choice for freelancers and small business owners. Includes prompts for deductions like home office expenses and marketing costs.
  • TaxSlayer Self-Employed: A budget-friendly option that supports self-employed filers and provides support for reporting 1099 income.
  • QuickBooks Self-Employed: Combines tax tracking with bookkeeping, allowing you to log expenses and income throughout the year and export tax reports when filing.
  • Expensify or Everlance: Apps that integrate with tax software to track mileage and business expenses automatically.

Tips for Using Tax Resources Effectively

  • Bookmark the resources you’ll use most frequently, like the IRS Self-Employed Tax Center or your preferred tax software.
  • Start preparing early to avoid the last-minute rush and give yourself time to ask questions or consult a professional if needed.
  • Stay updated on tax changes by subscribing to newsletters or alerts from trusted tax resources.

Glossary of Tax Terms

Adjusted Gross Income (AGI): An individual’s total gross income minus certain deductions (such as health insurance and student loan interest). This figure is used to calculate an individual’s taxable income.

Business Expenses: The costs associated with running a business, such as office supplies, software, contract labor, travel, and marketing. These expenses are deducted from business income to calculate profit.

1099-K Form: A tax form used to report payments received through third-party payment networks, such as PayPal or Venmo. Used to report your gross income.

1099-NEC Form: A tax form used to report payments made to independent contractors (not employees). Required to be filed if you paid a non-employee worker more than $600 during the tax year.

Home Office Deduction: A tax deduction for a portion of home expenses if part of the home is exclusively used for business.

Internal Revenue Service (IRS): The federal agency responsible for collecting taxes and enforcing tax laws.

Royalty Income: Payments to an author based on the number of copies of their book sold or other licensed usage of their work.

Schedule A: A tax form used to itemize deductions rather than taking the standard deduction.

Schedule C: A tax form used by self-employed individuals to report income or loss from a business.

Schedule E: A tax form used to report income or loss from rental real estate, royalties, partnerships and S corporations, and trusts and estates.

Schedule SE: A tax form used to calculate self-employment tax, which consists of Social Security and Medicare taxes.

Self-Employment Tax: Social Security and Medicare taxes paid by self-employed individuals (the equivalent to what both an employee and employer pay).

Tax Deductions: Expenses that can be subtracted from gross income, reducing the amount of income subject to tax.

Taxable Income: The portion of income that is subject to taxation after all allowable deductions.