WWH 2024 End of Year Survey

WWH 2024 End of Year Survey

December 3, 2024 in Blog

It’s that time of year when I look to 2025 and how I can make Write with Harte a better resource for you. Your feedback will help me make decisions on what to add, expand, or get rid of. If you could take a few minutes to fill out this end of year survey, I’d appreciate it!

 

Write with Harte Survey End of Year 2024

Feeback

What do you enjoy or find most useful at Write with Harte
What features are you NOT utilizing?
Which if the current features offered at WWH don't you use?
If you're not participating in one or more of the features of WWH, why not? Is there something I can change that would encourage you to use the features more?
Would you use any of the following features if they were added?
In 2025, I hope to add more content and activities to help you. Which of these features would you use?
Current authors or experts, would you use WWH to:
If you're an author or expert in an area that helps romance authors, would you be willing to share your expertice through WWH, for compensation, of course?
Please share ideas you have that would make Write With Harte more helpful to you in your romance writing.
Rewards
Would a program that allowed you to earn points for activity on WWH for monthy rewards (e.g. free goodies) encourage you to use the site more?
Membership
WWH will always have a free member option, but would you be interested in a paid option that offered more features (e.g. deep-dive webinars with experts, critique, publishing submission help, marketing plans, etc)?
Black Friday Deals for Romance Authors 2025

Black Friday Deals for Romance Authors 2024

November 26, 2024 in Blog, Tools & Resources

Black Friday is … well on Friday! While it’s a great time to pick up deals for holiday giving, authors can find other great deals to support their writing career. Or they can let their friends and family know of these great gift ideas.

By the way, if you’re into savings, make sure you sign up for Swagbucks and/or Rakuten. So many online retailers earn your points through these programs that you can use for cash back or giftcards. I let my points ride until this time of year, when I use them to buy gifts or get giftcards for gifts.s for gifts.

Editing Tools

ProWritingAid – Get 50% OFF Yearly and Lifetime Plans This Black Friday

ProWritingAid is one of the most used editing tools in the writing world. It will not only help you find grammar and spelling errors, but also it can help you improve the quality of your writing. It finds passive voice, highlights when you start too many sentences in a row with the same word, offers suggestions for better word choices, and more.

Autocrit – Get 50% off lifetime plan (need to wait for Black Friday Deal to pop down on the page to access it)

This is the deal I got years ago. Although there are almost too many bells and whistles for me, there is so much this app can do to help you find and fix issues from the basics like passive voice, filler words, overused words, to areas like tense issues, pacing,

EditGPG – Get Annual Plan 40% off Promo code: LIFETIME40

I just discovered this through Jane Friedman’s Hotsheet and am excited to try it out. It’s an editor like ProWritingAid, that allows you to decide how deep you want your editing to be, help to modify tone and structure, or tailor to a specific audience. You use Word Track Changes so you know what you changed (ideal for editors and proofreaders), and it works in many languages. It’s free up to 10,000 words per month, or for Pro it’s $10 per month ($8/mo with yearly subscription $96) for 200,000 words, and for Elite $25 per month ($20 /mo with yearly subscription $240) for 1,000,000 words.

But with your promo code: LIFETIME40, you can save 40% on annual plans… Pro: approx $58 and Elite: $144 (if I’ve done the math right!).

Graphics

Deposit Photos – $49 single onetime purchase

    • All images are royalty-free
    • Images may be used for commercial purposes, both online and print
    • Images can be downloaded at any time
    • Background remover
    • Image upscaler
    • Reverse image search
    • 100 one-time AI image generator credits
    • 100 one-time image/vector, video, or audio file credits from Depositphotos
    • 300M+ images to choose from

Not only do I use Deposit Photos for my covers, but also for social media, blog posts, and more. I signed up for the regular monthly subscription because this special deal wasn’t available when I needed graphics. Lucky you, Appsumo is running the special offer where you can get 100 stock photo and vector images of any size, that are royalty-free and come with a standard license (you can use them for book covers, social media, etc).

Social Media

Social Bee – 70% off for 3 months on all monthly plans or 50% off for 1 year on all yearly plans: Promo code: SOCIALBEEBF24.

30% off for 3 months on all monthly ConciergeBee services (content created for you)  with code CBEEBF24

Create, recycle, schedule, publish, analyze, engage, collaborate, and approve your social media posts — all from one place.

This is the social scheduling tool I use. In full transparency, I picked it up as a special deal through AppSumo, which isn’t available anymore. But I still this is a great deal. Social Bee works with all the major social media platforms:

  • Facebook (pages and groups – for groups you need to turn on universal posting)
  • Instagram (posts, reels, stories)
  • Threads
  • X
  • Bluesky
  • TikTok
  • Pinterest
  • LinkedIn
  • Google
  • YouTube

PLUS…it integrates with Canva. You can pull in or create your Canva content from within Social Bee. It also integrats with Upsplash and Giphy.

You can create posting categories and schedule by category, such as  “WWH blog post” is scheduled for Wednesdays. Any content I make in that category is put in the posting queue for Wednesday.

Any content you create, you can mark for reposting and it will go into the queue as well. This is great for posts like “Get my free book” or “Follow me on”, etc.

You can create hashtag lists, add emojis and more. You can create a single post to go out to several platforms, and tweak each post from within your posting setup.

Finally, you can get analytics on how your posts do.

TikTok for Authors – 30% off the course (actually, you can 30% off any of Kate’s courses – check the Courses tab on the website)

I’ve taken a couple of TikTok courses, and this one I felt was the most helpful because Kate is a romance author who boosted her book sales through TikTok. She explains how the algorithm works (different from other platforms) and how to create videos (faceless if you want) that get traction. She even walks through why you might want to dump your existing account if it’s not working, and how to create accounts that target your reader (e.g. instead of an author account, a romance book account).

Of course, the U.S. may ban TikTok in January 2025. At one point, the incoming president posted a TikTok saying if you want to keep TikTok, vote for him and he’ll save it. But with all the concerns about China, who knows if that will happen?

Kate has other courses which are also 30% off including (Note prices here are regular prices. Discount is taken on the order page)

  • Streamline & Sell ($199 or 2 payments of $99.99)- The comprehensive course for marketing your books on ANY platform QUICKLY so you can get back to what you love! 
  • TikTok for Authors ($199 One time $49.99 For 4 months) – The comprehensive TikTok course that has already helped thousands of authors…
  • Book Marketing Pro – The all-new course on creating hooks that will sell your books on any platform! (Note: Kate’s methods relies on hooks to grab readers, so if creating them about your books or social content ideas is hard, this could be a course you want to check out.)
  • Self Publishing Success ($25 regular) – Learn the easiest way to start publishing your very own books! 

You can access all these courses at Alyne Digital Solutions under the Course tab.

KingSumo – (Free or $49) This is a contest app, but along with running a contest, it can help built your social following and email subscribers.

Productivity

Merlin (Appsumo Deal for Today, Nov. 26) – This is a chrome extension that gives you access top AI models like GPT-4, GPT-4o, Claude-3, Gemini, Opus, Mistral, and Llama in one click. Use AI to research and summarize videos, websites, and documents, plus write social media content in 128 languages, and more.

AppSumo – Lots of Black Friday deals and regular deals to help with everything from social media, productivity, SEO, video, photos, email, and more. I’ve bought a ton of great apps and tools from AppSumo, like KingSumo (Free or $49), a contest app, but along with running a contest, it can help built your social following and email subscribers.

Mastering Rapid Release for Romance Authors in 2025

Mastering Rapid Release for Romance Authors in 2025

November 12, 2024 in Blog, Publishing

I’ve been ghost writing since the end of 2019. I’m currently working on my 80th ghost written book (that’s 80 books in 60 months). That doesn’t include the 7 books I’ve written under my name during that same time (4 fiction, 3 nonfiction).

Granted, my “day job” is ghostwriting, so I have the time to write 1.3 books a month (Currently, I average one 70,000 book a month for my client). But other authors have found success in developing a consistent, rapid release strategy. As I look to 2025, I want to boost my own release schedule to more than 1 fiction book a year.

If you’d like to increase your romance release schedule, check out the tips below:

What is Rapid Release?

At its core, rapid release is all about publishing books back-to-back on a tight schedule—think monthly or even weekly! For romance authors, this approach has proven especially effective, as romance readers are among the most devoted and hungry readers out there. They can devour a book in a day or two, and once they’re hooked, they’ll eagerly wait for the next one… if it’s not too far behind!

The beauty of rapid release is that it keeps readers engaged in a series, heightening the anticipation and building buzz in a way that’s hard to achieve with a slower release schedule. Romance is particularly well-suited to this because readers love diving into worlds and characters they can get to know over several books. Think family sagas, best friend groups, or interconnected standalones. The faster readers can get to the next story, the more loyalty and excitement builds around your brand.

Note, this is the type of release that many clients who hire ghostwriters plan. Many of them have taken the Fiction Profits Academy or similar course (Ty Cohen has one too, I think) that teaches how to identify top selling books, how to hire a ghostwriter, how to hire editors and cover artists, how to set a publishing schedule, and how to market (using Facebook Ads and newsletter swaps), to build a successful publishing career.

Types of Rapid Release Schedules

You can do whatever you want in terms of setting a publishing schedule. Here are a few popular ones:

  1. Drop the first 2 books within a week, and the next books 2 to 3 weeks after.
  2. Publish every two weeks. This requires getting significantly ahead and an ability to write and process your books (edits, etc) quickly and efficiently. Or you can write shorter books (30,000 to 50,000 words)
  3. Monthly releases. For many, this still might be too much, but it’s definitely more realistic than every two weeks.
  4. Publish every-other month: This is six books a year. You can schedule them to hit peak romance topics such as Valentines day, Summer/Beach reads, spooky reads in the fall, and holiday in winter.
  5. Quarterly releases. Many indie authors settle on four-books a year. Depending on the series, it could be a series a year with four books in the series.
  6. Publish the entire series at once: Streaming TV has spoiled us when it comes to binging content. You can publish the entire series at once.
  7. Write a serial: You can release by chapters (episodes) to have a story that goes on and on and on. Once you have a “season” finished, you can publish as a book. You can publish your serial on Radish, Royal Road, Wattpatt, or on your own through platforms like Ream Stories or Patreon.

Planning Your Rapid Release Strategy

Success in rapid release requires:

1. Setting Realistic Goals

Burnout is a real thing for rapid release authors. Before diving into a rapid release schedule, it’s essential to set a pace that works for you. The key here is consistency: whether that means releasing a book every month, every two months, or even quarterly, the goal is to maintain a rhythm that keeps readers engaged without burning yourself out. A monthly release might maximize engagement, but if that pace feels overwhelming, a bi-monthly or quarterly release can still work wonders.

Rapid release authors generally get ahead in their schedules. When book 1 releases, book 2 is going up for presale, book 3 is with the editor, and book 4’s draft is nearly finished. Take a moment to assess how many books you need to complete ahead of time to stay on schedule comfortably. A good rule of thumb for rapid release is to have at least two or three books ready before you publish the first. This way, you won’t feel rushed between releases, and you’ll have the flexibility to tackle any last-minute edits or marketing needs without sacrificing quality.

2. Choose Your Series Type

The structure of your series can make a big difference in how easily you can plan and write for rapid release. Romance readers love getting attached to characters and seeing how their stories intertwine, so consider series options that deliver this experience. For example:

  • Interconnected Characters: Series featuring siblings, best friends, or coworkers let each book focus on a different character’s love story while keeping a familiar cast in the background. This approach allows readers to immerse themselves in a shared world, building attachment with each installment.
  • Interconnected Standalones: Alternatively, you could create a series that isn’t linked by characters but by a common setting, theme, or trope (like a shared small town or a billionaire world). This option allows for creative flexibility while maintaining a familiar vibe that readers will recognize and anticipate.

Whichever type you choose, keep reader expectations in mind. Romance readers tend to appreciate series that offer a mix of familiar elements and fresh surprises. Creating a structure that aligns with popular expectations while weaving in your unique touch can help keep readers hooked.

3. Understand Reader Demand and Trends for 2025

Romance is a genre that thrives on trends, and tapping into popular tropes can give your rapid release a significant boost. In 2024, fake relationships, dark romance (e.g. mafia), enemies to lover, and hockey romances have been popular. But that could change at any time, so you’ll want to research the top-selling romance books or follow popular romance influencers on social media to keep a pulse on emerging themes.

You can also leverage your reader community to gain insights into what they’re currently loving. A quick survey sent to your email list or a poll on social media can provide valuable feedback on the tropes and settings your readers are most excited about. This kind of direct input can guide you toward creating stories that have a built-in audience, helping your rapid release find traction right from the start.

Writing and Production for Rapid Release

When setting up your rapid release, you can afford writer’s block or other delays, especially if you plan to put your book up for pre-sale. Here are tips for getting all your ducks in order.

1. Pre-Writing and Drafting Strategies

Planning is your best friend when it comes to rapid release. For a series, take time to outline the overarching story arcs and character developments in advance. This can help you stay on track and maintain continuity across multiple books, which is essential when writing fast. If you’re dealing with interconnected characters or a storyline that spans several books, mapping out these arcs ahead of time will make your drafting process smoother and help you avoid plot inconsistencies.

Consider using tools like Scrivener or NovelCrafter to organize your story structure, keep track of character details, and maintain consistency from one book to the next. These tools can help you keep all your notes, world-building, and plot points in one place, making it easier to pick up where you left off with each new book.

2. Use a calendar!

There are many moving parts to writing, editing, and publishing a single book. In rapid release, you’re having to keep track of several books at once. Have a schedule in which you have every step of every book mapped out. For example, for book 1 you may have writing and order cover in February, revision first 2 weeks in March and editing last two weeks of March, presale and pre-launch set up in April, and release in May. Book two may be writing and book cover over in March (while revision and editing are happening with book 1), revision and editing in April, presale and launch in May, and release in June.

The point is, you may be focused on the current book, but you can’t forget the tasks required for the later books to insure they’re released on time.

3. Batch Your Production Steps

To maximize efficiency, try batching your writing and production steps. For example, you could draft multiple books before moving on to the editing phase, allowing you to maintain a consistent rhythm without constantly switching between writing and revising. This approach can also apply to editing, cover design, and formatting. Working on these tasks in bulk will help streamline your process and keep everything on schedule.

Another strategy is to alternate tasks, such as editing one book while drafting another. This method can keep your mind fresh by switching between tasks and ensures you always have something in the pipeline, helping to reduce any downtime between releases. Think of it as setting up a production line where each book is at a different stage, keeping the workflow consistent.

4. Engage with Cover Designers and Editors Early

Your editors and cover designers are crucial players in your rapid release strategy, so it’s important to book their services well in advance. With a series, you might consider pre-booking all your editing slots for the year and arranging a schedule that ensures each book moves smoothly through its stages. This not only avoids delays but also keeps everyone on the same page.

For a consistent brand, consider pre-ordering covers for the entire series. Working with your designer early on can help create a cohesive look and feel that readers will recognize from book to book. Having your covers ready in advance means you can focus on other aspects of the launch process without worrying about last-minute design issues, and it allows you to tease future books to your audience with covers that are already in hand.

Building Hype Pre-Launch

Marketing still plays a crucial role in success no matter how often you market. The advantage of rapid release is that once you gain a reader, it’s easier to keep them as you have a backlist and/or new books coming quickly to keep them engaged.

1. Create a Teaser Campaign

Building anticipation before your release is essential to get readers excited and talking about your series. Start with a teaser campaign that includes cover reveals, sneak peeks, and teaser quotes. Share these regularly on social media platforms, your website, and in your newsletters. For example, you could reveal one part of the cover each week or post a favorite line from the upcoming book with a hint about the storyline.

Platforms like TikTok, Instagram, and YouTube are perfect for engaging, visual content that can help build buzz. On TikTok, you could create short videos showing the “mood” of the series or host live cover reveals. On Instagram, consider sharing character aesthetics or story graphics, while YouTube can be ideal for longer sneak peeks or even reading an excerpt aloud. The goal is to create a sense of anticipation, giving readers something to look forward to with each post.

2. Use Pre-Orders Strategically

Setting up pre-orders for your series can help lock in readers early, especially those who are excited to stay with you for the whole journey. If possible, offer pre-orders for the entire series, beginning with book one, so readers can commit from the start. Platforms like Amazon allow you to schedule multiple books in a series for pre-order, which means that as readers finish one book, they can immediately pre-order the next, keeping momentum strong.

When it comes to distribution, consider whether Kindle Unlimited (KU) or wide distribution is the better fit for your audience. KU can be effective for binge readers, especially if you’re releasing quickly, as readers can go from book to book without additional costs. However, if you have a broader readership or want to reach a wider market, distributing to all retailers might better serve your goals. Some authors experiment with a mix, beginning with KU and then going wide, depending on their strategy.

3. Engage Your Existing Readers

Your current readers are often your best advocates, so make them feel special by giving them exclusive access. Consider creating an email series or a private group (on Facebook, Discord, or similar platforms) where you can share early sneak peeks, deleted scenes, or special updates about the series. You might even offer your inner circle a chance to vote on certain details (like a character’s name or favorite hobby) to make them feel even more invested.

Offering bonuses or exclusive content is another great way to drive pre-orders and sign-ups. You could create a bonus scene, downloadable artwork, or even an author Q&A video just for those who pre-order or join your list. This gives readers a reason to commit early, while the exclusive content adds value and strengthens their loyalty.

By building excitement with a strategic teaser campaign, making it easy for readers to pre-order the entire series, and nurturing your existing fan base, you’ll be setting your series up for a successful launch and sustained momentum.

Launch Day and Post-Launch Strategy

Your book is ready to release!

1. Make Launch Days Special

Launch day is the big moment, and making it feel special can drive excitement and engagement among readers. Consider hosting activities such as social media takeovers, live events, and giveaways. A Facebook or Instagram Live event where you discuss the book, answer questions, or do a quick reading can create a sense of connection and celebration. Social media takeovers, where you post on other accounts within your genre or niche, can help you reach new readers.

Giveaways are another great way to generate buzz. You could offer signed copies, exclusive swag, or a chance to win a gift card or another prize that resonates with your target audience. Make sure to promote these activities leading up to launch day to build excitement and ensure your audience knows where and when to join the fun.

2. Promotional Strategy for Each Book

Once your book is live, having a structured promotional plan in place can help sustain momentum. Invest in a mix of ads on platforms like Amazon, Facebook, and TikTok to reach different segments of your audience. For Amazon, consider targeting keywords or genres that align with your book’s themes. On Facebook, target readers interested in similar romance authors, and on TikTok, create short, engaging video ads that showcase the book’s vibe and hook potential readers with visual storytelling.

In addition to ads, set up newsletter swaps with other romance authors in your genre. These swaps allow you to reach a wider audience by promoting your book in other authors’ newsletters while they promote theirs in yours. You can use a service like Bookclicker, find newsletter swap groups on Facebook, and/or reach out to authors who target a similar reader as you do.

Consider participating in book promotion sites like BookBub, where you can list your book in a daily deal or feature, reaching romance fans who are eager to find their next read. For rapid release, aim to stagger these promotions so each book in the series gets its time to shine without overwhelming your marketing budget.

3. Rapid-Fire Ads and Reader Feedback Loops

Rapid release offers a unique advantage: you can quickly incorporate reader feedback and sales data to fine-tune your strategy for the next book. After each launch, monitor reviews, reader comments, and beta reader feedback to identify any recurring themes or suggestions. For example, if readers love a particular side character, you could plan to feature them more prominently in a later book, or if they’re looking for more of a certain trope, you can adapt upcoming stories to meet that demand.

Using rapid-fire ads is another powerful approach. Running short-term, targeted ad campaigns right after launch can give you immediate feedback on which visuals, ad copy, and targeting options resonate best with your audience. By analyzing this data, you can make informed adjustments to your ads for the next book in the series, maximizing effectiveness and getting better results with each release.

Tracking Success and Adjusting Your Strategy

If you’re going to do all the work to make rapid release a success, you need to know if it’s actually working.

1. Monitor Key Metrics

With rapid release, keeping a close eye on your performance metrics can make all the difference in maximizing your series’ potential. Start by tracking pre-orders and sales rank for each book. Pre-orders can give you an early glimpse into reader interest, helping you gauge how much hype you’ve built before each launch.

Meanwhile, sales rank—especially in Amazon’s category rankings—provides a sense of how well each book is performing against other books in the same genre.

Don’t forget to pay attention to review trends as well. Readers’ reviews often contain valuable feedback about what they enjoyed and what could be improved.

Additionally, use analytics to measure your ad performance across platforms like Amazon, Facebook, and TikTok. Take note of which ads are getting the most clicks and conversions, as well as any patterns in reader engagement on social media. By keeping a consistent watch on these metrics, you’ll have a clear picture of what’s working and where there’s room for improvement.

Finally, with rapid release, you’re hoping for more than a single book’s purchase; you’re looking for read-through. You want readers to go from book 1 to book 2 and so on. You want to track sales across the books. If book 2 has low sales, you want to consider whether it’s because it didn’t resonate with readers enough to have them wanting to read more.

2. Adapt to Market Feedback

Rapid release offers a unique advantage in that you can adjust your strategy as you go. Be open to pivoting based on reader feedback and sales data. For instance, if a particular trope or storyline is resonating with readers, consider highlighting similar themes in your marketing or even shifting your story arcs in upcoming books. Likewise, if reviews mention a character that readers especially love, you might feature that character more prominently in future installments.

Consider adjusting your release schedule or promotional strategy based on what you see in the initial results. If a monthly schedule feels too fast and leaves you overwhelmed, moving to an every-six-weeks or every other month release could improve both your quality and your ability to engage with your readers.

Similarly, if certain promotional tactics or platforms are delivering higher engagement, double down on those to maximize your reach. Flexibility is key in a rapid release strategy, and small adjustments can make a big difference in sustaining momentum.

For more info, check out the following books:

Writing and Releasing Rapidly (Indie Inspiration™ for Self-Publishers Book 1) By Elena Johnson

Rapid Release: How to Write & Publish Fast For Profit (Rapid Release Series Book 1)

A Book A Week: How I Outline and Draft a Full Novel in Just A Week (Self-Publishing Success 1) By Kate Hall

Write to Market: How I Write A Book That Will Sell Well In Its Genre (Self-Publishing Success 2)

Best Social Media Tips for Romance Authors

Best Social Media Tips for Romance Authors

November 5, 2024 in Blog

I don’t know about you, but one of my biggest challenges as a romance author is keeping up on social media. Facebook author page. Facebook group. Twitter/X. Tiktok. Pinterest. Instagram. YouTube. Plus, some platforms, such as Facebook and Instagram, have multiple content types (posts, stories, reels, live, etc).

Many authors I talk to find social media not just challenging, but also a chore. When that happens, and social posts are done simply because you feel you need to post something, you’re not going to have results. Yes, you can hire someone to help you, but your social media will attract more readers and sell more books the more it reflects who you are and the more you participate.

The question is, how can you do that without spending more time creating and posting content than you do writing?

Here are some tips and strategies that might help you develop a social media plan.

Social Media Tips for Romance Authors

1. Pick two or three social platforms that your readers use and you feel you can commit to.

If your goal is to gain greater exposure for your books and/or build a community around your books, then you need to pick the platforms that your readers use to talk about the types of books you write.

FACEBOOK
Facebook is usually a good bet if you have older (millennial and older readers). With over a billion people, a significant number of them romance readers, it’s a place to be where they can easily find you.

Facebook Author Page: A Facebook author page can be a resource to share your books, but you’ll want to mix it up with other content that attracts your reader. This can include teasers, behind-the-scenes pictures, micro-blog content, what you’re reading, and more. Extra tip: Invite people to like your page once they engage. Facebook will let you know about this and even suggest that you invite them to like you.

Facebook Reader group: Managing a reader group is a great way to build a community around you and your books. Readers love to engage with authors they enjoy, and this is a great place to do it. You can give them advanced peeks, behind-the-scenes glimpses, exclusive content, and, of course, they can talk to you.

Other Reader Groups: Facebook is filled with genre-based groups, even within subcategories of romance. Do you write paranormal romance? There are hundreds of paranormal romance book groups. The same is true for dark romance, sweet romance, and more. Just use the search option to find groups in your book’s category. Be sure to read the rules as some will have rules around if and/or when you can post your own books. Some have author takeover events. Others have one day a week in which authors can share their books.

Facebook Live: This can be a great way to connect with your reader group or livestream bits of events you’re at.

INSTAGRAM
The challenge I’ve had with Instagram is figuring out what content to post on the various features; feed, stories, reels, IGTV.

Feed (square photos): I see many authors using the feed (square pictures) to post pictures of their cats while they’re writing, memes, and more. You can also have books and teasers.

Stories: Stories came about in response to Snapchat. These are spontaneous, less edited moments in time, that disappear (unless saved) in 24 hours. Some authors use stories to show unboxing of their books or their cats sitting on their keyboard.

Reels: Reels is Instagram’s answer to TikkTok. They are short entertaining videos. The big difference between reels and stories is that reels will show up on your feed, whereas stories don’t.

Hashtags are key to being found, so it helps to have 10 or 20 on hand to use related to reading, books, and your genre.

To be honest, I’m working on my author Instagram, wanting to clean up my feed and do more reels. To get ideas, follow authors in your romance subgenre.

TIKTOK

I’ll be honest in that I’m not quite sure what to do about TikTok. Yes, TikTok readers have exploded the careers of romance authors. With that said, there’s a growing question about if TikTok will remain in the U.S., and of course, the time it takes to create TikTok’s that will help you build your readership. Author Kate Hall swears by TikTok skyrocketing her book sales, and she created a course (TikTok for Authors– course information lower on the page) that does a good job explaining how TikTok works (including understanding the algorithm, which is different than other social media), as well as creating “hooks” that attract readers.

Following Booktok hashtag can give you a good idea of the most popular books on the platform. If your readers are there, maybe it’s time to learn about Tiktok for authors. Follow authors in your romance subgenre to get ideas on what to post. Consider starting by participating in popular trends to get seen and grow your following.

Tip: You can download your TikTok videos and post them on Instagram Reels. Or make the raw video on your phone (as opposed to the TikTok app), and post it both to TikTok and Reels. Or create videos without your face using Canva. I create videos now for TikTok, Reels, and Shorts in Canva, and use Social Bee to schedule them.

Like Instagram, hashtags help you get found.

YOUTUBE

YouTube isn’t always on the list when you think of social media, but its BookTube community has done a great deal to help sell books. Further, it’s Shorts (YouTube’s response to TikTok and Reels) is another place to promote yourself and your books on one of the largest platforms in use.

YouTube also has a social aspect beyond video comments in the Community Tab. Here you can post content the same as you post to Facebook, including text, images, videos, and gifs. You can post quizzes and polls too.

TWITTER/X

I’ll be honest in that I never loved Twitter. I couldn’t figure out how to best use it. Then it just got to be a tough place to be, so I closed down my account.

With that said, many authors have found Twitter/X helpful as agents and editors use the resource to share tips or ask for submissions. However, I’m not sure it’s a place where romance readers hang out to learn about books.

Like the other platforms, you want to create posts that go beyond “buy my book” to being someone romance readers want to follow.

Hashtags are used on Twitter, but not to the extent of the other platforms. Two or three are generally recommended and, of course, need to fit into your character count. You can take advantage of book and writing hashtags such as #1LineWednesday  where you share one line from your current #WIP (work in progress).

PINTEREST

I don’t know many authors that use Pinterest in the author marketing, but I know many who use it to store pictures based on characters, settings, and items in their stories, plus other research. Your research and book mood boards are something that could be fun to share with reader through other social media. For example, I’ve used Pinterest boards to share interesting tidbits about my books to my reader groups. Here’s a lingerie board I made for Tess Madison Valentine for my Valentine mystery books. Tess loves couture lingerie and ultimately ends up buying a lingerie boutique.

GOODREADS

It seems like Goodreads is a no-brainer when it comes to a social platform for authors because it’s designed for readers. But I’ve struggled to use it to my full advantage. For one, the site is still clunky and overwhelming. It’s been a surprise to me that Amazon hasn’t done more to make it easier to use.

With that said, many authors use Goodreads to great success. It is a place readers use, including TikTok and YouTube book influencers.

It’s different from other social media in that you’re not posting your lunch updates. There is an Ask The Author feature that you can use to answer reader questions and you can feed your blog’s RSS onto your profile. Mostly it’s a place where readers can find and review books, organize their books (want to read, reading, etc), and join discussion groups to talk about books.

In an odd turn, Amazon books often have Goodreads ratings on book pages along with Amazon’s rating. Weirder still is that Goodreads ratings are often lower than Amazon ratings and many authors feel Goodreads reviewers are more critical. However, many authors, myself included, have found they have more reviews/ratings on Goodreads than other sites, including Amazon.

Alessandra Torre used to have a free Goodreads webinar, but I can’t find it. You might check her website in case she offers it again. She does have a few articles on Goodreads as well.

Another good place to check is this article by Dave Chesson: The Ultimate Guide to Goodreads

👉Remember, you don’t need to use all the social platforms I’ve just listed. All you need to do is pick 2 or 3 your readers use, and do them well. 

2. Consider your goals with social media.

Don’t post to social media willy nilly. Thinking, “oh, I need to post something…here how about my cat” doesn’t work. Each time you post content, have an end result you want in mind. Some goals are:

  • Building awareness of you and your books
  • Engage with readers
  • Sell books
  • Grow a fan base
  • Grow email list

I think it’s important to consider the reader journey when deciding what you’ll post where. Readers start out not knowing who you are. Then they hear of you and decide to know more about you. When they know you (and like you), they join you, and after they join you, they become a fan.

Your marketing needs to take all that into account. For example, social media isn’t that great at attracting readers who don’t know you (except for ads). Instead, social media is best at introducing yourself to readers once they’ve heard about you, and cultivating a relationship in which you ask them to join your reader group or email list. Here’s a sample reader journey:

  1. You are interviewed on a blog post that has your website and social links. Readers like the interview and check out your website and click on social links.
  2. Through social following, readers learn more about you and gain more interest in your books. They join your email list group. They add your books to Goodreads.
  3. They get to know you and love your books, so they join your reader community and street team. (This could be run on social media, or you can have an exclusive group that includes more perks and possibly more income through Ream or Patreon).

Social media fits best in 2 and 3; helping readers get to know you and become your fans. But to do that, you need to post content that attracts them to you and your books. On social media, you achieve this by thinking about what you want people to do when they see your post (engage for fun, follow, join email, etc). One way to ensure you’re executing your goals is by having a call-to-action. That can be: Click here for learn more about X book or Tell me your favorite book this year or Grab X book for 99c while it’s available, etc.

I’ve liked Author Social Media Assistant for days I don’t know what to post. Each month they have 30 new social posts that are funny, quote, ask a question, a meme, or a book promo (you can put your book cover in the post). Plus you have access to previous month’s posts. There’s a post for every day, but I usually go in whenever I’m not sure what I want to post and look around until I find one that I think will be fun for my readers.

3. Decide on 3-5 categories you’re going to post content about.

Content needs to be more than “buy my book” or “sign up for my email.” It’s easier to have ideas about what to post, if you develop categories for your content. Examples of categories include:

  • Writer life
  • Behind the Scenes
  • Romance memes, quotes, etc
  • Your pet
  • Inspiration
  • Promotions (i.e. discounts, freebies, etc)
  • Your books (not just “buy my book” but, teasers, excerpts, videos, cover reveals, etc).
  • Share fan art or fan-oriented call-outs
  • Photos or videos of things related to your books such as location, food, etc.
  • Your passions or causes (be careful with things that might be divisive. Certainly, you can post whatever you want, but many authors who have posted their political or social views have lost some readers.)

4. Make a list of a few types of content to post regularly.

What you post will depend on the platforms you choose to use. Ideas include:

  • Share other content you have, such as blog post, podcast interviews, or videos
  • Repurpose other content you have, such as a blog post, podcast interviews, or videos. There are many AI tools that can turn your podcast into a video (Headliner), or long-form video into shorter videos for TikTok, Reels, and Shorts. Or you can use an app to turn text into video (Booktok AI– converts your book to TikTok Slides, Pictory, Lumen). You can download a TikTok video and share on Reels.
  • Post excerpts or teasers from your book. You can use graphics or video. Canva is a great way to do this with slides for video, video teasers, or square graphics.
  • Pictures of things that inspire you
  • Memes. Canva has a meme generator. Or you can use imgflip.
  • Ask your fans/followers for help, such as naming characters or towns
  • Pictures of items included in your books, such as locations, fashion, food, etc.
  • Share what you’ve been reading. I ask my followers what they’re reading as well.
  • Personal stuff (within reason)
  • Behind the scenes, such as your office pet, your desk, etc
  • Ask readers questions (Today I asked my readers what books they’ve read more than once)
  • Quotes from your books
  • Promote your lead magnet to build your email list
  • Sell your books (within reason)
  • Post your reviews
  • Go live sharing behind the scenes, book info, etc.

Remember, you don’t need to do it all. Start small and then expand as you develop systems for creating and posting social content.

5. Batch create your content.

Another challenge of social media is the time to create the content. Setting time aside time each week to create and schedule your content fixes the issue of not knowing what to post and wasting too much time each day on social media.

There might be content that you don’t create at your specified creation time, but you can plan and schedule the creation. For example, if you’re going somewhere next week that you can share on social media, put it in your calendar so you remember to snap the photo/video and share. A few years ago, when I flew to San Francisco, I made a note to take a picture of our plane landing (you get low over the water in the bay at SFO). I used it in a post about a character of mine who doesn’t like to fly.

I like Canva for batch-creating content. It’s easy to use with lots of great customization features, even under the free account (I have the pro account). Plus you can make videos and memes. You can even schedule posts through Canva, or some social schedulers, such as Social Bee, have a Canva integration.

6. Use a social media tool that allows you to schedule and repost evergreen content.

Many social tools allow you to schedule posts, but not all will reschedule content for reposting. I use Social Bee bought through a deal at AppSumo. It’s not there anymore, unfortunately, but it’s still affordable for what you get, such as 5 profiles (including direct posting to Instagram and TikTok), the ability to schedule your content on various platforms at one time while still offering variations for each type of post, post recycling (repost evergreen content), hashtag and emojis, and more.

You can create different categories of content and determine when each type of content is posted on each platform (or let Social Bee do it for you). It has a Canva integration so you can create a Canva graphic right from Social Bee or pull in your Canva graphic from Social Bee (instead of downloading and uploading). Social Bee offers a free trial if you’d like to try it out.

Other social posting tools you can research include:

  • Hootsuite
  • Buffer
  • TweetDeck
  • Social Oomph
  • Social Queue (I believe this has recycling posts as well)
  • MeetEdgar

When it comes to scheduling, mix up your content buckets and goals so you have a variety posted and don’t annoy your followers with too much of the same thing. Consider having theme days (i.e. Teaser Tuesday) or using day-based hastags (i.e. #1linewednesday).

7. Study your analytics.

While you want to see growth, even more, you want engagement. If you’re posting on a platform and no one is taking notice, you need to change your posts or perhaps drop that platform and use another.

Your data can also tell you what is most popular. But also look at your results. Are you meeting your goals (awareness, engagement, sales, fans)?

The Authors Social Media and Community Building Planner

The Author’s Social Media and Community Building Planner

You have a book to sell! The Author’s Social Media & Community Building Planner is going to help you sell it!

The Authors Social Media and Community Building Planner guides you through the process of building your author platform, deciding your best social media and reader fan community plan, ideas on what to post, and more to market your books.

Inside, you’ll find tips, resources, checklists, worksheets, and a 12-month planner designed to help you promote and sell your bestseller!

Inside you’ll find:
· When and How to Market Your Book
· Building an Author Platform
· Setting Up a Blog/Website
· Blogging 101
· Setting Up and Building an Email List
· Social Media Marketing
· How to Create an Author Marketing Calendar
· 12-Month Marketing Planner
· Lists of Content Ideas for:
–Blog Posts
–Email
–30 5-Minute Daily Marketing Tasks
–Hashtags
· Author Marketing Resources
Plus areas for notes, posting ideas, trackers, checklists, and more.

Surviving NaNoWriMo (Free Checklist and Planner)

Surviving Writevember (Free Checklist)

October 29, 2024 in Blog

Writing challenges are a fun, albeit crazy way to jump start writing your romance. If you’ve been participating in Preptober, you have set goals, created space and time to write, pre-plotted elements of your story, and are ready to get started writing on November 1st.

Here are tips on how to prepare your life for a successful Writevember in November.

Preparing to Write

It doesn’t matter if you know what to write if you don’t have the space or time to get it done. To succeed at Writevember, you need to:

1) Make time to write.

At Writevember, you can set your word-count goal. A NaNoWriMo pace is 1,667 words a day, which can be done in an hour or so if you know what to write when you sit at your desk. Here are daily word-count goals for other book lengths:

  • 20,000 – 667 words a day, 30 days
  • 30,000 – 1,000 words a day, 30 days
  • 40,000 – 1,334 words a day, 30 days
  • 50,000 – 1,667 words a day 30 days
  • 60,000  – 2,000 words a day, 30 days
  • 70,000  – 2,334 words a day, 30 days
  • 80,000 – 2,667 words a day, 30 days

Where can you find an hour or an hour and a half to write? Early in the morning? During lunch? Late at night? Whatever time you come up with, put it in your schedule.

2) Make space to write.

Have a designated area, preferably set up for writing and away from distractions, where you can write. Not only should it have your computer or writing materials, but also anything else you need, such as notepads, notes, phrasing books, research, inspiring quotes, etc.

3) Let your friends and family know your goal of writing a novel.

Enlist their support in your endeavor! The checklist below has an infographic from NaNoWriMo on “Caring For Your NaNoWriMo Writer.” Share it with your family and friends so they can help you achieve your goal.

4) Divvy up chores and other to-dos in your family for the month of November.

Just for one month, your family can help you with your chores. If you normally do the dishes or laundry or mow the lawn, pay the bills or take out the trash, ask members of your family take care of it in November. This is a good month to find someone else to host Thanksgiving if that’s normally your job as well.

5) Extend deadlines if possible.

If you have work, school, or other projects due in November, see if you can extend their due dates.

6) Anticipate distractions and nip them in the bud.

Distractions can be a huge problem in Writevember. Make of list of possible things that could stop you from writing and make a plan to avoid them or respond to them in a way that doesn’t keep you from writing. That could mean turning off your phone and notifications while writing. Or maybe asking your partner or a neighbor to watch the kids while you’re writing.

7) Knowing that Thanksgiving is coming, plan to write ahead a little before the holiday.

If you’ve set your daily word-count goals over 30 days, one of those days includes  Thanksgiving. Do you plan to write on Thanksgiving? If not you’ll need to find a way to make up the words.If you’re traveling, make a plan for writing while away.

One year, I hand wrote my story while at my mom’s house for Thanksgiving. It was the first year I won NaNoWriMo. That year I had to retype everything, but now with AI, you can scan your handwritten page using your phone and Google Drive. Then on your computer, find the PDF in Google Drive, and open with Google Docs. The handwriting will be transcribed into type. The font will be wonky, but Select-All and change the font and then edit.

If you’d like to take weekends off, here are word count goals based on 22 days (8 days off for weekends or holidays)

  • 20,000 – 909 words a day, 22 days
  • 30,000 – 1,364 words a day, 22 days
  • 40,000 – 1,818 words a day, 22 days
  • 50,000 – 2,273 words a day, 22 days
  • 60,000 – 2,727 words a day, 22 days
  • 70,000 – 3,181 words a day, 22 days
  • 80,000 – 3,636 words a day, 22 days

8) Plan meals ahead of time.

If possible, assign cooking to someone else in the family. But if that’s not possible, use your Crockpot or Instapot to make cooking less time-consuming.

FREE Writevember Prep Checklist

Surviving Writevember in November

You’ve prepared your novel and your life to write in November. Now you need to get it done. Here’s how:

Get Ready, Get Set…

If you’ve done the above checklist and prepped your novel idea, then you should be ready.

The secret to making Writevember easier (besides the checklist above) is knowing what you’re going to write when you sit down at your computer. The more you plot, the easier and faster you can write. It is excruciatingly hard to sit in your chair to type if you’re drawing a blank about what to write.

Below are Day Before Writing To-Dos. You should do these tasks on October 31 and every day, after you’ve finished writing, so that you’re prepared to write the next day. Each day, you should be able to sit down, review your notes and the write 1,667 word without stopping.

Note to pantsters: You need to do this too if you want to avoid wasting time staring at the screen wondering what to write.

Day Before Writing To-Dos

1) Review your plot notes for the chapter or scene you plan to write tomorrow. Make sure you have enough to write to meet your 1,667 word goal. For day one, that means reviewing your opening unless you plan to write out of order.

2) Make any additional notes that come to you, such as dialogue or new ideas. Often when you’re writing, new ideas come to you. If those ideas are about tomorrow’s writing (or any future writing), jot them down in your document, comments, plot outline, or wherever you can see it when it’s time to write tomorrow.

3) Check that any research needed to write the next scene is done, and the data is in your notes or otherwise easily accessible. Try not to waste your time researching while writing. Anything you need to know to write, have the information with your notes or plot prior to writing.

Writing Day

If you’ve prepped your writing yesterday, then all you need to do is:

1) Go to your writing space at your designated writing time. Be sure to let your family and friends know that this is a “Do Not Disturb” time.

2) Turn off your phone and computer notifications. Keep your browser closed or better yet, turn off the Internet on your computer. Remember to let your family know you’re writing and can’t be interrupted. My rule was don’t interrupt me unless there’s blood or fire.

3) Review the chapter/scene notes from yesterday, including any research data you need to include.

4) Read the last chapter/scene from yesterday if you need help getting back into your story.

5) Write! If you fall short of your word-count goal, don’t freak out. You can make it up another day.

6) Do Day Before Writing To Dos. Don’t end your writing session until you’ve planned for tomorrow’s writing.

To your writing and life schedule easier during November, download the free daily planner sheet that includes Today’s Writing, Today’s Word Count, Total Word Count, and Tomorrow’s Writing. The left side of the page you can use for whatever else you need to plan for the day.

FREE DOWNLOADS

 

 

Romance Author Guide to Pitching Agents in Person

Romance Author Guide to Pitching Agents in Person

October 22, 2024 in Blog

If you sat across from a literary agent or publisher, could you tell them about your book in a concise, captivating way in only 5 minutes? Wowing an agent with your book concept in only 5-10 minutes can be nerve-racking, which is why having a prepared pitch can be helpful.

What is a pitch?

A pitch is a concise and captivating summary of your book delivered in a few minutes. The pitch typically includes key elements of your book, such as the genre protagonist, central conflict, stakes, genre, and a hook that grabs the listener’s attention.

The goal of the pitch is to create interest and curiosity in your book to entice the agent to want to learn more and potentially explore further opportunities for representation.

Why should you have a prepared pitch?

The obvious reason to have a prepared pitch is to use it at a pitch session offered by many writer conferences. Especially if you’re prone to nervousness, having a crafted and well-practiced pitch can make the session go smoothly.

But other places you can use your pitch are at networking events with people in the publishing industry and at book events talking to readers.

Elements of Your Pitch

A pitch is different from a blurb or synopsis, although similar to those, you have to whittle your book’s entire story down to a few lines. You have very little time (30 to 50 words or 30-60 seconds) to deliver all the elements to intrigue an agent, so you need to make each word count and only deliver the most important elements of your book. Think short and snappy.

Note, you usually have several minutes to pitch an agent, but you have a moment to hook them, and you need time for the agent to ask questions.

Here are the elements of a good pitch.

Hook: Capture attention with a captivating hook. It could be an intriguing twist, a shocking revelation, a unique concept, or a tantalizing mystery that sets your story apart.

Protagonist: Introduce the main character or characters of your story including their goal.

Setting: Where and when does your story occur?

Central Conflict: What is the core conflict or challenge that the protagonist faces?

Stakes: What’s at stake if the protagonist fails or succeeds?

Genre and Word Count: State the genre and subgenre, and word count.

Crafting Your Pitch

Take the elements above and put together a 30-to-50-word, or a 30-60 second to a minute elevator pitch.

To create your pitch, you have a few structure options:

  1. Answer who, what, when, where, when, why, and how?
  2. Use your premise: character>goal>conflict.
  3. Use inciting event: character>action>stakes.

For example, here are pitches for Pride and Prejudice

  • Who? Elizabeth Bennet, a spirited and outgoing woman
  • What? Overcomes preconceptions and judgements
  • Where? English countryside
  • When? Regency period
  • Why? Social norms dictate she is of marriage age, and without marriage, her family is at risk of losing their home, as women can’t inherit.
  • How? Through her interactions with the proud Mr. Darcy.

Elizabeth Bennet, an intelligent and spirited young woman from Regency era England, crosses paths with the proud Mr. Darcy in a dance of wit, attraction, and misunderstandings. (27 words)

Or using the premise

Elizabeth Bennett, an intelligent and spirited young woman from Regency era England, navigates the societal expectations of her time when she crosses paths with the enigmatic and proud Mr. Darcy in a dance of wit, attraction, and misunderstandings. (38 words)

Or Inciting Event, character, action, stakes (catastrophe)

When two eligible bachelors come to Elizabeth Bennet’s small regency era English village, she must overcome her prejudice against the proud Mr. Darcy to secure happiness for herself and security for her family. (33 words)

You also need to include genre/subgenre and word count. You can put it up front or the end, but many agents prefer up front.

Pride and Prejudice is a 122,000-word historical regency-era romance in which Elizabeth Bennet, an intelligent and spirited young woman from England, crosses paths with the proud Mr. Darcy in a dance of wit, attraction, and misunderstandings. (36 words)

Or

Elizabeth Bennett, an intelligent and spirited young woman from regency era England, navigates the societal expectations of her time when she crosses paths with the enigmatic and proud Mr. Darcy in a dance of wit, attraction, and misunderstandings, in Pride and Prejudice, a 122,000 word historical romance novel. (47 words)

Tips for Your Pitch

Remember, your goal is to have an agent or publisher perk up and take an interest in your work. This pitch shouldn’t simply be a summary. Like a blurb, it should create interest and curiosity. Here’s a few tips on how to do that.

  • Capture the mood and style of your book in your pitch. If your book is light or humorous, your pitch should be too. If it’s serious or dark, your pitch should match that.
  • Practice your pitch until you have memorized it. This way, you won’t stumble or get events out of order.
  • Be enthusiastic about the work, but don’t expect emotional appeals to sway an agent. Agents appreciate that you love your work, but they won’t use your enthusiasm of it as part of their consideration.
  • At a pitch event, if you’re practicing, let the agent know. That way, they know to give you feedback on the pitch instead of requesting or rejecting the book.
  • Avoid rambling, vague descriptions, and excessive jargon. Keep it focused and clear.
  • Create a “one-sheet” that includes a summary of the book, genre, word count, author bio, and contact information. Some agents will accept this along with your pitch. I always looked at them, but never took them (I have too much paper to handle already).

Giving Your Pitch

It can be scary to pitch your book, especially putting yourself out there for possible rejection. Most agents I’ve met are aware of this and will be gentle. Some will give feedback. With that said, here are tips for giving your pitch to help it go smoothly.

    1. Research the agent(s): Pitch the ones that represent the type of book you write
    2. Tailor your pitch to the agent: Customize your pitch to align with what the agent is interested in. Mention if you’ve read books they’ve represented or if there’s a connection between your book and their client list.
    3. Know your market: Be prepared to briefly explain your book’s audience and where it fits in the market (e.g., “Fans of XYZ author would enjoy this book” or “It’s Pride and Prejudice meets Twilight”).
    4. Focus on the main conflict: Clearly convey what your characters want and what stands in their way. Agents need to know what drives your story forward.
    5. Highlight the stakes: Why should the reader care? What happens if your character doesn’t achieve their goal? Show what’s at risk.
    6. Let your personality shine: Your voice is a crucial part of your story. Infuse your pitch with the same tone and style that’s in your writing, whether it’s humor, suspense, or emotional depth.
    7. Try to relax: Make your pitch conversational and engaging rather than rehearsed or robotic.
    8. Anticipate follow-up questions: Be ready to answer questions about the plot, characters, or themes. Know your story well, and be prepared to elaborate if the agent wants more information.
    9. Know the jargon: If an agent asks you how many POVs are int he book, do you know what that means? If they ask you to send a query or synopsis, do you know what those are?
    10. Be open to feedback: Some agents might offer feedback or suggestions during the pitch. Listen attentively and show a willingness to consider their insights.

Questions You May Be Asked

If you’re at a pitch event, you have 3 to 10 minutes with an agent. After your pitch, the agent will probably ask questions, which could be anything from:

  1. Is the book finished?
  2. What other books are comparable to your book?
  3. What makes your book stand out from comparable books?
  4. Have you written or been published before?
  5. Are you working with or have you worked with an agent before?
  6. Why did you decide to write this book?
  7. Tell me about you.
  8. What are your writing goals?
  9. Do you have an author platform?
  10. What questions do you have for me?

Responses You Might Get

The hardest part of a pitch is knowing you might get a rejection to your face. Ouch!

Possible rejections…

But most agents are aware of how challenging an in-person pitch is and will be gentle with you if they’re not interested. Pay attention to what they tell you if they’re not interested. Responses such as “that’s not something I represent” tell you that you didn’t research the agent well enough or that you don’t understand your genre.  If you’ve pitched a 120,000 word romcom as a first-time author, the agent might suggest you cut 40,000, then pitch again.

Sometimes the answer may be “it doesn’t fit with what I’m looking for now,” or “I don’t think I’m the best agent for this book.” While that can be an agent’s attempt at a gentle “no,” it could be true. Agents have their preferences. What might not be a “fit” for one agent could be a perfect fit for another.

Sometimes the answer will be no, but you’ll get feedback. Listen and learn! It could be the key to tweaking your book or your pitch for success in the future.

Positive responses…

If you’ve pitched well to the right agent, you may receive a request to submit. Pay attention to what they ask for and how they want you to deliver it. In many cases, they’ll ask for the synopsis and a few chapters to start with. Other times, they might ask for the full manuscript.

If they ask you to submit, they’ll give you a business card or other information with a URL on where to submit. In your query, remind the agent where you met them and what you’re submitting.

If they have guidelines on the page they refer you to, READ and FOLLOW them. You’ve done all this great work and gotten an agent interested in your book. Don’t mess it up by not following the submission guidelines.

When the Pitch is Over

When time is up, don’t dawdle. Thank the agent/publisher for their time. If the agent has requested you send something, make sure you have their card or information so you can follow up.

10 Things I Wish I'd Known When I Started Writing Romance

10 Things I Wish I’d Known When I Started Writing Romance

October 15, 2024 in Blog

I think many people, myself included, dream of best seller status and making a living selling books when they first sit down to write the story rattling around in their brains. What most don’t consider is all the moving parts that are involved in writing, publishing, and marketing books. I bumbled around for a long time before I found my stride.

Here are a few things I wish I knew when I started my writing career:

One: Writers Groups Are a Must

I got my start in non-fiction writing and in 10 years I wrote two books. Then I joined a writing group, and over the next five years, I wrote seven books (mostly fiction), and that doesn’t count my ghost writing projects. The difference was the support, feedback, and information I gained from writing groups.

Writing groups are worth their weight in gold (if you get into a good one). These groups will give you the real-deal information and tips you need to know from writers who have been where you are and are now where you want to be. Books and blogs are helpful too, but there’s something about hearing directly from other writers on what worked and what didn’t that is invaluable.

The critique you’ll receive will help you learn the craft of writing faster, including the little hacks and tips that beef up your writing instantly (like eliminating filler words and reducing dialogue tags). You’ll get a sense of how readers will experience your book (what doesn’t make sense or plot holes) so you can fix them. My writing improved by leaps and bounds through critique and edits. I’ve internalized much of the tips and feedback I’ve received, so first drafts go quicker and require fewer edits.

Writing groups provide support from other writers who understand the challenges of writing and living life with made up characters yammering all the time in your head.

BTW…you can join Write with Harte FREE to gain access to a growing library of downloadable tools and guides, a weekly email filled with information and resources, and a weekly Zoom call to ask questions, get support, and have fun with other romance writers.

Two: You’ll Never Read a Book the Same Again

To be honest, this can be a bummer, but it will also reveal how much you’ve gleaned about good writing from your writer’s group and editors. For me, I frequently question authors’ use of a dialogue tags when they’re not needed. This is true of big-five-published authors, as well as indie authors. A well-known romance author sometimes head hops (point-of-view character jumps back and forth). These are things I never noticed until I became a writer.

Stephan King says that writers read as a way to learn about writing. It’s true. But it also affects the way you read and sometimes the enjoyment of reading.

Three: There’s No Secret Sauce (or Magic Formula) to Writing

Yes, there is story structure and plot expectations. Yes, there are “rules” of craft designed to make your writing exciting to readers. But there’s no one way to execute all this. Being a pantster (writing by the seat of your pants) isn’t right or wrong, or better or worse than plotting your novel, despite what die-hard pantsters and plotters might tell you.

Typing versus handwriting versus dictation–no right or wrong option. Following plot beats to the word-count-T or not–no right or wrong. Plotting dual lines for each main character or a single entwined plot–no right or wrong.

Scrivener or Word? Write in the AM or PM? Desk or laptop? Home or java joint? There is no hard and fast rule about any of this. The secret is to find what works for you.

There is value in talking with other authors and learning what works for them, especially if the typical writing suggestions aren’t working for you. But ultimately, you need to do you. The best way to figure out your writing style and tools is testing until you find the ones that work best for you.

Four: How to Turn Off the Inner Critic

One of the hardest hurdles to overcome is writing drivel. When the words don’t flow, or the ones that do are flat on the page, it’s easy to stop writing (it’s one reason for writer’s block). But you need to think of writing as any other new skill you learn; you suck at first and get better as you go along. The more you do it, the better you get.

The key to developing as a writer is to learn to get what’s in your head on the page in a flow state, not worrying if the words or sentences aren’t adequate. You fix that revision. First drafts are like a black and white sketch. You need to get the basic elements of the story on the page, and go back later to shade for depth or add color, and sometimes erase what doesn’t work.

I have a caveat…remember when I said you have to do you when you write? There are some writers who will edit while writing the manuscript. But almost ALL of them will finish what they’re writing that day first, and then go back to revise/edit. The writing and editing aren’t happening simultaneously, but one after the other.

Five: Writing and Publishing Takes Longer than You Think

First books take the longest to write. The more you write, the faster you get. But the process of publishing has many moving parts, whether you want to traditionally publish or self-publish. There is often a lot of “hurry up and wait.”

Traditional publishing, in particular, takes forever. You wait to hear if an agent wants to represent your book. You wait for the agent to edit and submit to publishers. It takes forever to hear from publishers and longer than you think to get the contract from the publisher after they say they want the book. From the time you submit the final book to your publisher to publishing day can take 12 months to 2 years. Royalties come every six to twelve months.

Indie publishing can have its share of waiting as well. Waiting for your editor to put you on the schedule and edit the book. Waiting for your book covers. Waiting for your publishing platforms to approve the book. Granted, this waiting is a few days to a few weeks, but still…waiting is hard when you’ve got a book to share with the world.

Six: New Stories Come Fast and Furious

Writing a book opens the floodgate to ideas. Suddenly and frequently, you see or hear something and think, “That would make a great book.” Characters arrive unannounced and uninvited, wanting their own stories told. It’s reassuring to know you have lots of story ideas, but sometimes, all the stories can get crowded in your mind. Get a notebook or something to store all these great ideas.

Seven: Start Marketing Yesterday

I didn’t do this correctly during my non-fiction writing days, but I got right when I started my fiction writing career. Before my first fiction book was done, I built a website, started an email list, and set up social media platforms. Especially today, it’s more important than ever to start talking to your readers now about your book. It’s the best way to create interest in your book, and have book sales the day you publish.

Eight: Understand and Use Deep POV

Readers love books that take them on an emotional ride. The best way to evoke emotion is through the use of deep point-of-view in which the reader vicariously experiences everything your point-of-view character does. It uses the five senses to create tension and emotion. Readers feel like they’re right alongside your characters, seeing, feeling, hearing, and experiencing everything the character is. The flutters of first love the anguish of heartache, and everything in between.

Nine: Don’t Compare Yourself to Others

This is a tough one for me still. It can be hard to see other writers and wonder what you’re missing or what do they have that you don’t. There is so much at play when it comes to success and not all of it has to do with your story or the quality of writing. Marketing to the right readers in the right way is part of it.

I had an author say it was “Stardust” that has some authors taking off while other don’t. I’ve tried to find Stardust on Amazon, so far, no luck. All this to say that sometimes outside elements or luck play a part. Colleen Hoover didn’t shoot to fame because of something she did (beyond writing books readers enjoyed). She became the number one bookselling authors because readers talked about her books on TikTok and other social media. That’s stardust.

Ten: Being an Author is a Business

It would be nice to write, publish, and have a big bank account and raving fans. But it doesn’t work like that. Becoming an author requires a strategy beyond writing. Like any business, you need to focus on the quality of your product and the packaging (covers, description). You need a plan to find readers (marketing). And because it involves expenses and income, you need to have a separate bank account and a money management system to track the money going out and coming in.

I created an LLC and run all my businesses under the LLC’s umbrella, including my author business. But starting out, you can set up a sole proprietorship (which is free). You do need a separate business account to make Uncle Sam happy (at least in the U.S.) for tax purposes, but that’s easy to set up. NOTE: I’m not a tax or legal expert, so please contact professionals for more details on this. At the very least, visit your city or county’s small business website for information on starting a business in your area.

 

Boost Romance Book Sales During the Holidays

Boost Romance Book Sales During the Holidays

October 1, 2024 in Blog, Marketing

We’ve entered Q4 for the year! While many don’t like to think about the holidays still so early in the year, as an author, this is a great time to plan and implement a holiday book marketing strategy. With readers in the mood to shop and share their favorite reads, there’s no better time to get your books into the hands (and hearts) of book lovers everywhere.

But how do you stand out in a sea of festive promotions and holiday cheer? In this post, I’ll be sharing tried-and-true strategies to help you maximize your book’s potential, engage your audience, and make the most of the holiday season. From festive promotions to holiday-themed content, let’s unwrap some creative ideas to help you shine brighter than the top of a Christmas tree!

Ready to sleigh your holiday marketing? Let’s dive in! (Tired of the play on words yet?)

The Best Time to Launch and Promote Your Holiday Book Sales

Timing is everything when it comes to maximizing your holiday book sales. Understanding the holiday season timeline and planning your promotions around key shopping days can give your books a competitive edge and boost your visibility. Let’s break down the best times to launch and promote your holiday book sales to make the most of every opportunity:

  1. Start Early with a Pre-Holiday Buzz (Late October – Early November)
    Begin generating excitement about your holiday book promotions even before the season kicks off. Use this time to set the stage by sharing sneak peeks, holiday-themed teasers, and cover reveals. This pre-holiday buzz builds anticipation and primes your audience for what’s to come. Setting up your Black Friday book deals and Cyber Monday promotions well in advance ensures you’ll be ready to capture the attention of early shoppers.
  2. Capitalize on Black Friday and Cyber Monday (Late November)
    The shopping frenzy officially begins with Black Friday book deals and extends through Cyber Monday promotions. These two days are peak shopping events where consumers actively seek out deals and discounts. Consider running limited-time offers, creating exclusive box sets, or offering special discounts on these days to attract readers who are in the mood to spend. You can also collaborate with other authors to cross-promote and increase visibility.
  3. Leverage Peak Shopping Days (Early to Mid-December)
    The first two weeks of December are prime time for December book sales as shoppers are on the lookout for gifts. During this period, use holiday-themed ads, gift guide recommendations, and eye-catching graphics to attract attention. Plan a series of promotions, such as countdown deals or giveaways, to keep the momentum going. Highlight the benefits of books as the perfect last-minute holiday gift, and remind readers about shipping deadlines.
  4. Last-Minute Shopper Push (Late December)
    Don’t forget about those last-minute shoppers looking for quick purchases! Focus on promoting eBooks and audiobooks during the final stretch, as they can be gifted instantly, with no shipping required. Running flash sales or offering limited-edition digital bundles during the last week before Christmas can capture these sales.

Holiday Marketing Strategies for Romance Authors

Now that you have tentative timelines for pushing your book sales, here are specific strategies you can use.

  1. Festive Book Covers and Graphics:
    • Create limited-edition holiday-themed book covers or add festive elements to your existing covers.
    • Use holiday-themed graphics and banners for social media, email newsletters, and ads.
  2. Themed Book Bundles and Box Sets:
    • Group together holiday-themed or similarly toned books into a bundle or box set.
    • Offer a discount on the bundle for the season or create a limited-edition holiday box set.
    • If you don’t have many holiday-themed books, consider organizing a collaboration with other authors to create a multi-author box set.
  3. Holiday-Specific Promotions:
    • Run special holiday sales (e.g., 12 Days of Christmas Sale, Black Friday, Cyber Monday).
    • Offer special discounts, free chapters, or BOGO (Buy One, Gift One) promotions.
  4. Gift Guides and Recommendations:
    • Create and share “Gift Guides for Romance Readers” on your blog or social media.
    • Include your books in “Best Holiday Romance Reads” lists and collaborate with other authors.
  5. Limited-Time Holiday Novellas or Short Stories:
    • Write a holiday-themed novella or short story related to your series or standalone.
    • Use these as exclusive giveaways or to promote other books.
  6. Holiday-Themed Book Club or Read-Along:
    • Host a holiday-themed read-along of one of your books, offering discussion prompts, themed recipes, and more.
    • Offer a reading guide with holiday extras like playlists or downloadable bookmarks.
  7. Create a Seasonal Book Trailer:
    • Use holiday imagery, background music, and festive colors to create a holiday-themed book trailer.
    • Share it across social media platforms and run ads during the holiday season.
  8. Holiday Giveaways and Contests:
    • Run giveaways for signed books, bookish swag, or holiday-themed items.
    • Consider cross-promotions with other romance authors for bigger prizes.
  9. Holiday-Themed Email Series:
    • Develop a holiday email series (e.g., 12 Days of Romance, Countdown to Christmas) that offers snippets, exclusive content, or special sales.
    • Include gift guides, holiday romance recommendations, and free content.
  10. Social Media Holiday Content:
    • Share holiday-themed posts, such as character holiday wish lists, favorite traditions, and recipes.
    • Engage readers by asking for their favorite holiday traditions and books.
  11. Collaborate on a Multi-Author Holiday Anthology:
    • Create a multi-author holiday anthology with a common theme or location.
    • Each author’s story can act as a teaser for their other books, expanding reach to new readers.
  12. Partner with Influencers and Bloggers for Holiday Features:
    • Reach out to book bloggers and influencers to feature your book in holiday gift guides or reviews.
    • Offer ARCs for a coordinated review push during peak holiday shopping.
  13. Create Bookish Holiday Merch:
    • Design limited-edition holiday-themed merchandise like mugs, candles, or bookmarks based on your book characters.
    • Offer these as part of a holiday bundle or as a giveaway incentive.
  14. Utilize Paid Advertising:
    • Run holiday-themed Facebook, Amazon, or BookBub ads with eye-catching copy and festive graphics.
    • Target readers looking for holiday romance and gifting ideas.
  15. Host a Virtual Holiday Event:
    • Organize a virtual holiday party, Author takeover, live reading, or Q&A session.
    • Include fun elements like holiday trivia, live giveaways, or character chats.
  16. Create a Countdown Calendar:
    • Make a digital or social media-based holiday countdown calendar featuring daily book teasers, quotes, or giveaways.
    • Use tools like Canva to create visually appealing designs.
  17. Offer Signed Book Options for Gifts:
    • Promote signed book options or a holiday book box that can be gifted to a friend.
    • Include personal notes, holiday wrapping, and even character-themed extras.
  18. Plan a Charity Drive or Book Donation:
    • Tie your book promotion to a charitable cause. For instance, donate a portion of your profits or match each book sold with a book donation.
    • Host a holiday-themed event like “Romance Authors for a Cause” to give back while promoting your books.
  19. Leverage the Power of Audio and Video Content:
    • Record a holiday-themed reading of a favorite scene from your book and share it as a video or audio post.
    • Create short, engaging TikToks or Instagram Reels centered around your books and holiday themes.
  20. Holiday Blogging or Guest Posts:
    • Write guest posts on topics like “Why Holiday Romance is the Best” or “Top 10 Holiday Romance Reads” and link to your books.
    • Offer to participate in holiday blog hops and share your own posts.

Online Platforms and E-commerce in Holiday Book Sales Success

When it comes to selling books online during the holidays, leveraging the power of e-commerce platforms is essential for maximizing visibility and sales.

Note that if you’re a traditionally published author, you’ll need to be a bit more creative as you don’t have the freedom to carry out some of the ideas listed above. But you can work with your publisher to set sales prices, create holiday graphics, and perhaps get permission to write bonus content using the characters from the books your publisher has rights to.

As readers turn to online shopping more than ever, the right platforms can be game-changers for authors—especially self-published ones. Let’s take a closer look at the best platforms for self-published authors and how to use them effectively during the holiday rush:

  1. Amazon: For most authors, Amazon is the go-to platform, and having a solid Amazon holiday sales strategy is crucial for success. With millions of shoppers flocking to Amazon during the holidays, this is where your books can gain significant traction. Here are a few strategies to optimize your presence:
    • Run Amazon Countdown Deals: Time-limited discounts that build urgency and attract bargain-hunting readers.
    • Leverage Amazon Ads: Increase visibility with targeted ads, highlighting your books as the perfect holiday gift.
    • Optimize Your Book Listings: Make sure your book descriptions, keywords, and categories are holiday-focused. Include seasonal keywords like “holiday romance” or “perfect gift for book lovers.”
    • Use Kindle Direct Publishing (KDP) Promotions: If you’re enrolled in Kindle Unlimited or KDP Select, utilize the promotional tools like Kindle Countdown or Free Book Promotions to drive traffic and increase downloads.
  2. Barnes & Noble, Kobo, and Apple Books: While Amazon is a major player, don’t overlook platforms like Barnes & Noble, Kobo, and Apple Books. Each of these platforms has its own unique audience, and catering to them can increase your reach. Consider running promotions on these platforms or participating in their holiday-specific features, like curated holiday booklists or special sales events. At the very least, you can publish to these and other book retailers through Draft2Digital (note that your books can’t be in KDP-Select if you plan to sell wide). While you won’t be able to take advantage of some of the platform-specific benefits, you can adjust your price, set up a box set deal, and set up a situation in which all authors can get paid in a collaborative situation.
  3. Independent Bookstores: Independent bookstores have been expanding their online presence to meet the growing demand for e-commerce options. Many now offer the ability to buy books directly through their websites or through platforms like Bookshop.org, which supports local bookstores. Partnering with independent bookstores can help your books stand out, particularly if you focus on promoting signed editions or exclusive holiday bundles. Offer to do virtual events or feature your books in holiday gift guides on their websites to tap into their loyal customer base.
  4. Direct Sales via Your Own Website or Author Storefront: Selling directly to readers via your own website or author storefront can be incredibly effective for connecting personally and offering exclusive deals. Consider using e-commerce tools like Shopify, Payhip, or WooCommerce to create a seamless buying experience. This approach works well for selling special editions, book bundles, and signed copies, which can be positioned as perfect holiday gifts. Note that you can set up your shop to use a POD Dropship option through services like BookVault and Lulu to provide print books.
  5. Social Media Marketplaces and Special Features: Platforms like TikTok, Instagram, and Facebook have incorporated shopping features that allow authors to sell directly from their profiles. Utilize these platforms to promote special holiday editions or signed copies and make purchasing easy with “Shop Now” buttons and links in your bio. Consider using a tool like ManyChat to make it easier to for would-be readers to get the links they need to buy your book or take advantage of your special offer.

Implementing Your Holiday Marketing Plan

One of the challenges to creating special marketing promotions is that they often have several moving parts. You have to set it up, tell people about it, and then deliver. You can get a FREE Holiday Book Marketing Checklist here at Write with Harte. This checklist is free to all Write with Harte Members. Not a member? Join free and get access to a growing library of free downloads, tools, and more.

Visit the Members Freebie area to get your free checklist (you need to be logged in to access this page).

Do you have other ideas for holiday marketing?

Author Marketing 101

Author Marketing 101

September 17, 2024 in Blog

I was on two marketing panels at Creatures, Crimes & Creativity (C3) this weekend. One was social media, while the other was generic marketing. Both are huge topics. There are so many things to consider, and often the focus is on the activities (e.g. social media, newsletters, etc.) and not enough on understanding how marketing works to sell books. The problem with focusing only on tasks is that many authors do activities with no real rhyme or reason, which is often ineffective.

In this post, I want to take a step back and discuss the various stages of reader attraction and engagement and what you need to consider at each of these stages in terms of tasks you can do to sell books. Then we’ll talk about readers and how to find them, and what question you need to answer before you set out to do any marketing tasks.

What is the point of marketing?

The short answer is to sell books. But posting a tropey graphic of your book on Instagram won’t sell many books if you don’t already have fan followers.
When I think about marketing, I break it down into three basic stages:

  1. Attract new readers. These are the readers who have never heard of you.
  2. Befriend new reader acquaintances: These are readers who are aware of you, but don’t know you yet.
  3. Party with your fans: These are reader fans with whom you have a relationship and have built a community around.

Each of these stages requires different marketing strategies. It’s sort of like dating. You’re not going to get in front of a reader who’s never heard of of you and say, “hey, buy my book and be in my fan group.” Or you could, but they don’t know you. They might be put off by the equivalent of marriage proposal on the first date.
Instead, you need to be introduced to readers, befriend them, and hopefully, they’ll become your superfans. So how do you do this? By taking in consideration what readers need at each stage.

Stage 1: Attract New Readers

I’m of the belief that except maybe for TikTok and Facebook Author Takeovers, social media isn’t the best way to get in front of NEW readers. Most posts you make on social media aren’t seen by people who do know you! Even if boost your post, not all your followers will see it.
To attract new readers, you need to go out into the world where they hang out and get in front of them. The best ways to do this are:

  1. Being a guest on podcasts targeting readers of the type of book you write
  2. Outreach to influencers on social media who talk about the type of books you write
  3. Newsletter swaps with authors who have the same target reader as you do
  4. Asking your reader group to share your social content with their sphere of influence
  5. Guest blog posts with authors who have the same target reader as you do
  6. Blog tour with book bloggers who promote the same type of book you’ve written
  7. In person events (Get on a panel, which gives you more exposure to readers. I always sell more books after a panel)
  8. Ads targeting your ideal reader

Each of these options should not only include links to your book, but links to your newsletter sign up and social media where allowed. If you just send them to your book, you have no way to move them to stage 2 (unless the book info is on your website and you get their info there). So while ads can generate sales, the retailers don’t share those buyers with you, which is really what you need to move to future stages.

Stage 2: Befriend New Reader Acquaintances

A reader is now aware of you, and your goal is to become a friend. You want them to get to know you and bring them into your inner reader circle. At this stage, you’re sharing anecdotes, exclusive content, insider access, behind the scenes, specials and more. The best way to do this is:

  1. Social media. While a follow on social is nice, consider starting a group (you can do this at Facebook, Discord, or set up something through your website–through Facebook is ideal because so many readers are already there).
  2. Newsletter. You absolutely need a newsletter. These readers have raised their hand and said, “yes, I want to get to know you.”

Stage 3: Party with Your Fans

At this stage, you want to build a community that offers something unique and special to these great supportive readers of yours. The best way to have your readers feel connected to you and to other readers is through platforms that allow for conversations. Facebook Groups has a basic ability to do this. Discord is another way to gather your readers to talk about your books.

For years, authors have built street teams to develop this level of reader-author engagement, but a growing trend in community building with authors, especially romance authors, is to create a special, exclusive relationship that makes them feel extra special. This type of community can lead to additional income through a paid subscription component. Platforms such as Patreon and Ream Stories (like Patreon but specific for authors) are two ways you can do this.

These communities often have a free component, such as on Ream Stories where reader fans can “Follow” to get access to any free content you provide including the ability for the reader to comment on your writing (similar to Wattpad) and access to your community board where you can post questions, polls, and more. With Ream Stories in particular, followers are emailed each time you post in the community or add/update content.

For superfans on both Ream Stories and Patreon, you can offer paid tier options with more cool stuff as another way to make money. This content can take more time to create, but it’s usually exclusive to your fans who support you through a subscription.
Note that you can offer subscriptions through other sources such as Buy Me a Coffee, Ko-Fi, and Substack, but the community/social element isn’t quite as robust.

Who are Your Readers?

Knowing the stages of the marketing journey is just the start. The truth is marketing only works if the right person gets the right message at the right time. Scattering your content like buckshot won’t work as well as targeted marketing to readers who like what you write.
Successful marketing, particularly stage 1 attracting new readers, starts with you answering the following questions:

  1. How do you want to be known? If I say Colleen Hoover or Nora Roberts, you know exactly what I’m talking about. When your name is said, what do you want readers to think? Romance author? Romantasy author? Sweet cowboy romance author?
  2. Who is the mostly likely reader of your book? This is self-explanatory. Not all romance readers read all romance books. Some want spice and angst. Some don’t want any spice or angst.
  3. Where can your reader be found? This is the crucial question. If you wanted to hangout with these readers, where would you find them? Importantly, where do they go to learn about books? I know many authors don’t like TikTok, but I was at an event where I spoke to a young man who told me all his book buys were based on reviews/recommendations from TikTok. I too have bought many books the last few years based on BookTube and BookTok.
  4. What is the best way to engage your reader? Now that you’re where your reader hangs out, what message can you put in front of them that will make them interested in you? Do they like short teaser videos? Seeing review posts? Cover reveals?

If you’re unsure about who and where you readers are, and how to communicate to them, study successful authors who write in your genre. Do a search on their names and/or books and see where they pop-up. When you come across social content posted by the author, pay attention to what they’re posting and the types of engagement they’re getting.

What is Your Goal with Each Marketing Task?

You now have a sense of each stage of the reader journey and ideas on how to reach new readers and keep them engaged. But you still want to avoid sending out content willy nilly. Each time you appear somewhere or post something, you need to have an idea of why you’re doing it (hint: it isn’t always about buy my book).

When you’re doing a marketing task, ask yourself what you want the reader to do. Yes, it could be “buy my book” but again, someone who has never heard of you may ignore that message. In that case, a better message is to download your free lead magnet (subscribe to your email), follow on social media, join in the fun (asking a question or sharing a meme) etc.

The stages of marketing hint at your goals:

  1. Attract New Readers
  2. Befriend New Readers – Keep attention with engagement content
  3. Party with Fans – Build a sense of inclusion and belonging with special content
  4. The fourth goal is promoting you or your book specifically

Each time I post something, I think about which of these goals I’m focused on. For example:

  • If I’m on a podcast or at a live event, I’m attracting new readers. While this goal can include info on my book, I also want to encourage them to follow me on social media or get my lead magnet to move them from stage 1 to stage 2.
  • If I post a poll about favorite romantic couples on social media, I’m engaging with my reader friends with the goal of strengthening my relationship with them. Or I might post a snippet of a bonus chapter that they can read the full version of in my reader community, to lead them from stage 2 to stage 3.
  • If I post an alternate POV to a chapter of my book for my super fans, I’m building my fan community (stage 3)
  • If I post about the special sale of my book, I’m putting out core promotional content with the goal of buying my book.

The point is, each time you do anything marketing wise, you should be able to identify a goal and measure if it’s working. If I post a picture of myself at an event, my goal is to share something that helps readers get to know and like me (stage 2). Perhaps in my newsletter, I remind people about my reader group (stage 2 and 3). I can post my lead magnet on social media with the goal of gaining subscribers. All these “goals” I can measure through likes, follows, and subscriptions.

I find marketing the most difficult part of being an author, mostly because there’s so many aspects to it. It’s not just about selling books anymore. It’s about reaching new readers, cultivating a readership, and building a community that will not only buy your books, but will be evangelists for your books. All this takes time…time to find podcasts to pitch…time to befriend book influencers…time to create social content…etc.

The Author’s Social Media & Community Building Planner

The Author’s Social Media and Community Building PlannerFor help in your marketing planning, especially around blogging, email and social media, check out The Author’s Social Media and Community Building Planner.  The first part covers marketing topics such as platform building blogging, email marketing, and more. It provides lists of content ideas, worksheets, and checklists to help you organize your marketing efforts. Finally, it includes a 12-month calender to help you plan your marketing activities.

Because of the time it takes to market, you don’t want to waste it on ineffective activities. Make your marketing work for you by being strategic in your goals, and getting the right messages to the right people.

If you have questions or feedback about marketing, please let me know in the comments below. 

Preptober Writevember Challenge is Open - Join Free!

Preptober Writevember 2024 Challenge is Open – Join Free!

September 9, 2024 in Blog

You have a romance novel in you…let’s get it written!

The fourth Write with Harte Preptober Writevember Challenge starts October 1, 2024! Join now to get the information, tips, support, and resources you need to turn your book idea into a romance novel.

What is Preptober?

Preptober was initially coined by NaNoWriMo participants who used the month of October to plan their writing project for November.

At Write with Harte, Preptober is used to plan a writing project for Writevember (write a book in November), as well as provide participants with information, instruction, tips, resources, and more to plan and write a romance.

What is Writevember?

Writevember is Write with Harte’s version of National Novel Writing Month. It varies in that writers can pick their own writing challenge for November. Ideas include finishing an already-started novel. Writing a 30,000 word novella. Writing two 30,000 word novellas. Writing 1,000 or 80,000 words.

Further, writers who join WWH’s challenge receive daily tips, support, and motivation to achieve their goal.

FREE Preptober and Writevember Romance Writing Challenge

For years, I wrote books that got done mostly by a wish and prayer. I wrote a lot, then I wrote nothing. I got stuck, then the words flowed…until they stopped again. I pantstered and tried plotting with little success. It’s not that this method didn’t work. I wrote half a dozen books like this.

But then I became a ghost writer, and over the last several years, I’ve averaged a book a month (over 75 books to date). What this process taught me was that cranking out 1,000 to 2,000 words a day isn’t that hard IF you understand the elements of good romance fiction and have a plan.

In the WWH Preptober and Writevember Challenge I share with you my tips, hacks, and secrets for writing a lot of words in a short time and have them end with a satisfying romance.

The goal of the Preptober and Writevember is two-fold:

  1. Understand good romance novels and a plan to write your own (October)
  2. Write a novel (November)

The challenge starts October 1st, and each day in October, you’ll get an email with information, tips, and homework to plan your romance novel. Most lessons won’t take very long. Others might take an hour. Of course, finding time will be covered so that when November comes, you have the time and organized ideas to write 1,000 to 2,000 words in an hour or 90 minutes (or whatever your daily goal will be).

You’ll continue to get a daily email in November with additional tips, inspiration, and pacing cues to help you stay on track.

Along with daily emails, there will be weekly Zoom meetings to recap the week’s goals, ask questions, and get support.

Participants can connect between calls by joining the private Romance Writing Challenge group here at Write with Harte. If you haven’t joined Write with Harte, it is free, and gives you access to a variety of tools, as well as the ability to take part in groups and forums. You can join the Write with Harte Community for free here (Note, that joining Write with Harte doesn’t automatically register you for the Preptober Writevember Challenge. You’ll need to register for the challenge separately).

Don’t wait, join the WWH Preptober Writevember Challenge now! Learn more and sign up for free here: Preptober and Writevember Romance Writing Challenge

PS: If you’ve taken the challenge before and want to take it again, you’ll need to sign up again. Overall, the challenge is the same as previous years, with a few updates.