Tax Tips for Romance Authors

January 14, 2025 in Blog

Taxes might not be the most romantic topic, but for authors, they’re an essential part of the business. Whether you’re a traditionally published or self-published romance author, or balancing both, understanding taxes can make a significant difference in your bottom line.

Your income might come from multiple streams—book sales from multiple platforms, speaking engagements, merch, or even Patreon supporters—and you might have expenses that range from editing fees to travel for conferences. Navigating these specifics is crucial to avoid overpaying or missing out on deductions that are rightfully yours.

NOTE: I am NOT a tax expert. This information isn’t given as professional advice, but just an FYI. Find a tax expert to help you with your tax questions.

The goal of this guide is simple: to demystify taxes for romance authors and equip you with the tools to manage your finances effectively.

Tax Basics for Romance Authors

As a romance author, you’re more than a writer—you’re also a business owner. Whether you’re penning love stories full-time or as a side hustle, the IRS typically considers authors self-employed. This classification has important implications for how you report income, pay taxes, and manage your finances.

Definition of Self-Employment for Authors

When you earn income from your books, whether through royalties, advances, or other creative endeavors, you’re operating as a self-employed individual. This means you’re responsible for tracking your income and expenses, as well as paying taxes directly to the government. Unlike traditional employees, self-employed authors don’t have taxes withheld from their income, so you’ll need to handle this yourself.

Tax Obligations: Federal, State, and Local

Federal Taxes: As a self-employed individual, you’ll report your income and expenses on Schedule C (Profit or Loss from Business) and pay self-employment taxes (Social Security and Medicare) through Schedule SE.
State Taxes: Depending on where you live, you may owe state income taxes. Some states also have additional business tax requirements for self-employed individuals.
Local Taxes: Certain cities or counties impose local income or business taxes, so check with your local tax authority to ensure compliance.
Sales Tax (if applicable): If you sell physical books directly to readers, some states require you to collect and remit sales tax. Be sure to research the rules in your area.

Key Dates and Deadlines to Remember

Self-published authors need to keep track of several crucial tax deadlines. These include:

January 15: Deadline for the final quarterly estimated tax payment for the previous year.
January 31: Deadline for sending 1099-NEC forms to any contractors you paid over $600 in the previous year.
April 15: Deadline for filing your annual federal and state tax returns. You can request an extension but any taxes owed are still due.
June 15, September 15: Deadlines for the second and third quarterly estimated tax payments, respectively, if required.
October 15: Extended deadline for filing your tax return if you requested an extension.
December 31: End of the tax year, ensuring that all business expenses are accounted for.

What forms do authors need to file to report their income?

Schedule C (Profit or Loss from Business): Used to report your business income and expenses. Includes income from 1099 forms (issued by platforms or sources paying you over $600 annually).
Schedule SE (Self-Employment Tax): Calculates Social Security and Medicare taxes for self-employed individuals. Required if your net earnings from writing are $400 or more. Self-employed authors are responsible for paying both the employer and employee portions of these taxes, totaling 15.3% of their net earnings, but the good news is that you can deduct half of your self-employment tax on Schedule 1, Part II of your tax return, which will reduce your overall taxable income.
Schedule E (Supplemental Income and Loss): Used to report royalties if you are no longer actively engaged in writing as a business.
1099-NEC (Non-Employee Compensation): Must be issued to independent contractors (e.g., editors, cover designers) you pay $600 or more in a year. You’re responsible for providing the contractor with a copy and submitting it to the IRS.

Business or a Hobby? Understanding the “Three Out of Five” Rule

The “three out of five” rule is often cited as a guideline for determining whether your writing is considered a business or a hobby. According to this rule, if your business does not turn a profit in at least three out of five consecutive years, the IRS might classify it as a hobby. That doesn’t mean you can skip paying taxes. All income is taxable no matter where or how it comes. What it can effect is how much you can deduct. Hobbies can only deduct up to the amount they’ve earned, where as a business can take a loss. So if you’ve earned $1,000 but spent $1,200 to earn it, as a hobby you can only deduct $1,000 (earnings) whereas in a business you deducts the whole $1,200 for a $200 loss.

Here’s what else the IRS looks at to distinguish a business from a hobby:

Time and Effort: Are you devoting significant time and effort to your writing with the intention of making it a profitable venture?
Business Practices: Do you have a business plan, keep detailed records, and conduct yourself like a professional (e.g., marketing, attending industry events)?
Profit Motive: Are you actively taking steps to improve your profitability, such as refining your marketing strategies or exploring new income streams?
Expertise: Have you acquired the knowledge or skills necessary to make your writing business successful?
History of Earnings: Even if you haven’t been consistently profitable, does your income show a trend toward improvement?

What If You Don’t Turn a Profit?

Don’t panic if your writing hasn’t been profitable every year—especially if you’re still in the early stages. Focus on:

Growing your writing career with a clear profit motive.
Keeping thorough records of income, expenses, and the time you invest in your business.
Demonstrating professionalism in how you approach your writing and publishing activities.

While the “three out of five” rule is a helpful guideline, it’s not the sole determinant of whether your writing is a business or a hobby. The key is showing that you’re treating your writing as a legitimate business and actively working toward profitability.

Income Sources to Report

When it comes to taxes, one of the first steps is knowing what income you need to report. As a romance author, your income may come from a variety of sources, and each one must be documented for tax purposes. Here’s a breakdown of the most common income streams for authors:

Royalties from Book Sales

Traditional Publishing: If you’re working with a publisher, you’ll receive royalty payments based on your book sales. These royalties are typically reported to you on a 1099-NEC form if they exceed $600 annually. However, you’re required to report all royalties, even if you don’t receive a 1099,.
Self-Publishing: For indie authors, royalties from platforms like Amazon KDP, Apple Books, and others are considered taxable income. These platforms generally provide you with a 1099-K or similar form if your earnings meet the reporting threshold.

Note that if any of your royalties or other income is payed through PayPal and your total income from all sources is over $600 through PayPal, PayPal will issue a 1099 that you can download through your account. This can cause some bookkeeping challenges if your PayPal is connected to your business account, since you’re at risk of counting a transaction twice. I download the 1099 from PayPal (required for taxes), and two spreadsheets (reports); one with debits and one with credits. I compare this to anything that is on my business account ledger to make sure I include everything I need, but don’t count something twice. Again, an accountant can help you figure out the best way to organize your money if you have multiple sources of income.

Advances from Publishers

Advances are upfront payments from publishers against future royalties. Whether or not you earn out your advance, it is considered taxable income in the year you receive it. Be sure to account for this when estimating your annual income and paying quarterly taxes.

Speaking Engagements, Workshops, or Consulting

If you participate in book signings, teach workshops, or provide consulting services (e.g., manuscript critiques or writing coaching), the income you earn is taxable. Keep a detailed record of fees received, including payments from event organizers or individual clients. These earnings might also be reported to you on a 1099-NEC if they meet the threshold.

Affiliate Income, Patreon, and Other Side Earnings

Affiliate Income: If you earn money through affiliate programs like Amazon Associates or by promoting writing tools or services, this income must be reported. Affiliate networks may issue a 1099-NEC or 1099-K depending on their policies.
Patreon or Crowdfunding: Monthly supporter contributions or one-time crowdfunding campaigns (e.g., for a book project) are taxable. Platforms like Patreon often provide a 1099-K if your earnings meet the reporting threshold, but even if they don’t, you must still report this income.
Other Earnings: Additional income streams, such as selling signed books, offering exclusive merchandise, or hosting virtual book clubs, also count as taxable income.

Best Practices for Tracking Your Income

Use a spreadsheet or financial tracking software to log all income sources.
Save all payment confirmations, invoices, and 1099 forms.
Regularly review your records to ensure all income is accounted for, including smaller streams that can add up over time.

Essential Deductions for Romance Authors

As a romance author, you’re likely spending money to create, market, and distribute your books. The good news is that many of these expenses are tax-deductible, helping to reduce your taxable income. To maximize your deductions, it’s important to understand what qualifies as a business expense and keep thorough records. Basically, if you have to spend it to create or sell your book, then it’s likely tax-deductible.

Here are some common deductions authors can claim:

Writing Tools and Supplies

Technology: Computers, laptops, tablets, and printers used for writing and publishing.
Software: Word processing programs, design tools, and productivity apps (e.g., Microsoft Word, Scrivener, Canva).
Office Supplies: Notebooks, pens, ink, paper, and other essential items.

Professional Services

Editing and Proofreading: Fees paid to editors or proofreaders to polish your manuscripts.
Cover Design: Expenses for professional cover design or purchasing pre-made covers.
Marketing Services: Costs for hiring a marketing consultant, running ads (e.g., on Amazon or Facebook), or paying for promotional services.

Research Expenses

Books and Resources: Novels, non-fiction books, or other media purchased for research.
Travel Costs: Expenses incurred while traveling for research purposes, such as transportation, lodging, and meals. For example, if you visit a specific location to accurately depict it in your story, these costs may qualify. Driving for business comes with a mileage deduction.

Home Office Deduction

If you work from home, you may be eligible for a home office deduction, provided the space is used exclusively and regularly for your writing business.

What qualifies: A dedicated workspace, whether it’s a room or a specific area of a room.
How to calculate: Use either the simplified method ($5 per square foot, up to 300 square feet) or the actual expenses method, which involves calculating a percentage of your home’s costs (e.g., rent, utilities, and maintenance).

Conference Fees, Memberships, and Subscriptions

Conferences and Workshops: Registration fees, travel, lodging, and meals for attending writing-related events.
Professional Organizations: Membership dues for groups like Romance Writers of America (RWA) or local writing associations.
Subscriptions: Magazines, online platforms, or tools like Publisher’s Marketplace or KDP Rocket.

Education and Training

Courses and Webinars: Fees for writing or marketing classes, workshops, or webinars.
Coaching: Payments for personal coaching or mentorship programs focused on writing or business development.

Best Practices for Claiming Deductions

Keep itemized records of all expenses and save receipts.
Use accounting software or a dedicated spreadsheet to track expenses by category.
Keep a notebook in your car or use apps like MileIQ or TripLog (or just notes in your phone) to track mileage when you drive for business purposes such as to events or to the office store to get more paper.
Ensure all claimed deductions are directly related to your writing business.

Record-Keeping Tips

Good record-keeping is the foundation of smooth and accurate tax preparation. By maintaining organized and detailed financial records, you can save time, reduce stress, and ensure you’re claiming all eligible deductions. Here’s how to set yourself up for success:

Importance of Separating Personal and Business Finances

Keeping your personal and business finances separate is critical for clear financial reporting and easier tax preparation. The easiest and safest way to do this is to open a separate bank account for your writing business. It doesn’t have to be a business account, unless you formally create a business entity such as an LLC.
Mixing finances can lead to confusion, missed deductions, or even red flags for an audit.
Create a clear boundary by treating your writing career as a business.

Recommended Tools and Software for Tracking Income and Expenses

Accounting Software: Programs like QuickBooks, Wave, or FreshBooks can help track income, expenses, and even generate reports for tax purposes.
Expense Tracking Apps: Apps like Expensify, Everlance, or Zoho Expense make it easy to categorize and track expenses on the go.
Spreadsheets: If you prefer a simpler option, a well-organized spreadsheet can work just as well for tracking your income and expenses manually. Many banks now let you download your credits and debits as a spreadsheet.

How to Organize Receipts and Invoices Effectively

Digital Storage: Use apps like Receipt Bank, Shoeboxed, or even your phone’s camera to digitize paper receipts. Store them in a cloud-based folder for easy access.
Categorization: Group receipts by category (e.g., supplies, travel, marketing) to align with your deductions.
Invoices: Keep copies of all invoices you issue for services like consulting or speaking engagements. Maintain a consistent numbering system for better organization.
Backup: Regularly back up your records on an external hard drive or cloud service to avoid data loss.

Benefits of a Dedicated Business Account

Easier Tracking: A separate account simplifies tracking business income and expenses, eliminating the need to sort through personal transactions.
Professionalism: Using a business account establishes credibility and signals to the IRS that you’re running a legitimate business.
Tax Preparation: Having all business transactions in one place makes it easier to reconcile your records and prepare for tax season.

Pro Tips for Effective Record-Keeping

Schedule a weekly or monthly “finance day” to review and update your records.
Keep a mileage log if you drive for business purposes, using apps like MileIQ or TripLog to simplify tracking.
Store a checklist of tax-deductible expenses to ensure you don’t overlook anything throughout the year.

Common Tax Mistakes to Avoid

Even the most organized romance authors can make mistakes when it comes to taxes. To avoid costly errors and unnecessary stress, it’s essential to know the common pitfalls and how to sidestep them. Here are three mistakes to watch out for:

1. Ignoring Small Deductions

Why it Happens: Many authors overlook small expenses, thinking they won’t make a difference. However, these small costs can add up significantly over the course of a year.
Examples of Missed Deductions:
- Subscription fees for tools like Canva or Grammarly.
- Postage and shipping costs for sending signed books or contest prizes.
- Small office supplies like pens, folders, and printer ink.
How to Avoid It: Track every business-related expense, no matter how minor. Use expense tracking apps or software to ensure nothing slips through the cracks.

2. Missing Quarterly Tax Deadlines

Why it Happens: Self-employed individuals are required to pay estimated taxes quarterly, but it’s easy to lose track of deadlines or underestimate what you owe.
The Consequences: Missing a payment can result in penalties and interest charges, especially if your tax liability is over $1,000, adding unnecessary costs to your tax bill.
How to Avoid It:
- Mark the quarterly deadlines (April 15, June 15, September 15, and January 15) on your calendar or set reminders.
- Use accounting software to calculate estimated taxes based on your current income.
- Save a percentage of your earnings (typically 25-30%) to cover taxes, so you’re not scrambling to pay when the due date arrives.

3. Misclassifying Personal and Business Expenses

Why it Happens: Blurred lines between personal and business finances can lead to misclassified expenses, which can cause issues if you’re audited.
Common Misclassifications:
- Claiming a family vacation as a research trip without proper documentation.
- Using a personal credit card for business purchases and forgetting to log them separately.
How to Avoid It:
- Use a dedicated business bank account and credit card for all writing-related expenses.
- Keep detailed records and notes about the purpose of each expense (e.g., “Location research for new book set in Paris”).
- Consult a tax professional if you’re unsure about whether an expense qualifies.

Bonus Tips to Steer Clear of Mistakes

Double-check all forms and numbers before filing to avoid errors.
Stay updated on tax laws and changes that may affect self-employed individuals.
If in doubt, work with a tax professional who specializes in creative businesses or freelancers.

When to Hire a Tax Professional

Navigating taxes as a romance author can feel overwhelming, especially if you’re juggling multiple income streams, deductions, and tax obligations. While many authors successfully manage their own taxes, there are times when hiring a tax professional is a smart investment. Here’s how to know when to bring in expert help and what to look for when choosing the right professional.

Benefits of Working with a CPA Experienced in Creative Industries

Industry Knowledge: A CPA who understands the unique challenges of authors and other creatives can help you maximize deductions specific to your profession, like research trips or marketing costs.
Time Savings: Taxes can be time-consuming, especially for self-employed individuals. A CPA can handle the complexities for you, freeing you up to focus on your writing.
Audit Protection: A knowledgeable professional can ensure your tax return is accurate and defensible, reducing the risk of an audit. If an audit does occur, they can represent you and handle the process.
Strategic Planning: A tax professional can help you with long-term strategies for managing your income, setting up retirement accounts, and planning for future tax liabilities.

Signs You Might Need Professional Help

Complex Finances: If you have multiple income streams (e.g., royalties, advances, consulting fees) or significant business expenses, a CPA can ensure everything is reported accurately.
Missed Deadlines: Struggling to keep up with quarterly tax payments or filing deadlines? A CPA can help you stay on track and avoid penalties.
Frequent Errors: If you’ve made mistakes on past returns or feel unsure about what to report and deduct, professional guidance can give you peace of mind.
Major Changes: Experiencing a significant life or career change—like signing a big book deal, moving to a new state, or transitioning to full-time writing—can complicate your taxes and warrant expert advice.
Desire for Optimization: If you’re unsure whether you’re maximizing deductions or paying the right amount in estimated taxes, a CPA can ensure you’re getting the most out of your tax situation.

Questions to Ask When Hiring a Tax Professional

Do you have experience working with authors or creatives? Look for someone familiar with the unique tax situations of writers.
Are you familiar with self-employment taxes? Ensure they understand the nuances of self-employment income and deductions.
What is your process for working with clients? Understand how they handle communication, documentation, and filings to ensure it fits your needs.
Can you assist with quarterly estimated taxes? If you struggle with these payments, make sure they can provide ongoing support throughout the year.
What are your fees? Ask for a clear breakdown of costs, including whether they charge hourly, per return, or a flat fee.
Will you represent me in case of an audit? Having a professional who can handle audits is a valuable safety net.
Do you offer advice on tax planning and strategy? Beyond filing, some CPAs can help you with long-term financial planning.

Tax Resources for Authors

Filing taxes as a romance author can feel daunting, but with the right resources, you can make the process much more manageable. Whether you’re looking for official guidelines, tailored advice for writers, or tools to simplify tax preparation, these resources are a great starting point:

IRS Resources and Publications

IRS Self-Employed Tax Center: A hub for self-employed individuals with information on filing requirements, deductions, and estimated taxes. Visit the Self-Employed Tax Center
Publication 334: Tax Guide for Small Business: A comprehensive guide that includes tips on income reporting, deductions, and record-keeping for sole proprietors.
Schedule C Instructions (2024): Detailed instructions for completing Schedule C, where you report your writing business income and expenses.
Publication 535: Business Expenses: An in-depth guide to deductible business expenses, perfect for authors navigating complex deductions.

Author-Specific Tax Guides or Websites

Author Tax Guides: Many author organizations, like Romance Writers of America (RWA), provide tax resources tailored to writers. Check their website or member portal for updated information.
Books and E-Guides: Look for books like “Tax Savvy for Small Business“ by Nolo Press, Money-Smart Solopreneur: A Personal Finance System for Freelancers, Entrepreneurs, and Side-Hustlers by Laura D. Adams, or guides specifically geared toward creative professionals.
Blogs and Articles for Writers: Websites like The Creative Penn or Jane Friedman’s blog often feature tax tips specifically for authors.

Recommended Software for DIY Taxes

If you need to send out 1099s to contractors, check that the version of tax software you’re buying includes it. Sometimes you have to go to a full-business version to have the software create 1099s.

H&R Block Self-Employed: This is what I use to help me organize my taxes and create my 1099s for contractors. It offers tools for tracking expenses and preparing taxes, with optional access to expert advice.
TurboTax Self-Employed: A popular choice for freelancers and small business owners. Includes prompts for deductions like home office expenses and marketing costs.
TaxSlayer Self-Employed: A budget-friendly option that supports self-employed filers and provides support for reporting 1099 income.
QuickBooks Self-Employed: Combines tax tracking with bookkeeping, allowing you to log expenses and income throughout the year and export tax reports when filing.
Expensify or Everlance: Apps that integrate with tax software to track mileage and business expenses automatically.

Tips for Using Tax Resources Effectively

Bookmark the resources you’ll use most frequently, like the IRS Self-Employed Tax Center or your preferred tax software.
Start preparing early to avoid the last-minute rush and give yourself time to ask questions or consult a professional if needed.
Stay updated on tax changes by subscribing to newsletters or alerts from trusted tax resources.

Glossary of Tax Terms

Adjusted Gross Income (AGI): An individual’s total gross income minus certain deductions (such as health insurance and student loan interest). This figure is used to calculate an individual’s taxable income.

Business Expenses: The costs associated with running a business, such as office supplies, software, contract labor, travel, and marketing. These expenses are deducted from business income to calculate profit.

1099-K Form: A tax form used to report payments received through third-party payment networks, such as PayPal or Venmo. Used to report your gross income.

1099-NEC Form: A tax form used to report payments made to independent contractors (not employees). Required to be filed if you paid a non-employee worker more than $600 during the tax year.

Home Office Deduction: A tax deduction for a portion of home expenses if part of the home is exclusively used for business.

Internal Revenue Service (IRS): The federal agency responsible for collecting taxes and enforcing tax laws.

Royalty Income: Payments to an author based on the number of copies of their book sold or other licensed usage of their work.

Schedule A: A tax form used to itemize deductions rather than taking the standard deduction.

Schedule C: A tax form used by self-employed individuals to report income or loss from a business.

Schedule E: A tax form used to report income or loss from rental real estate, royalties, partnerships and S corporations, and trusts and estates.

Schedule SE: A tax form used to calculate self-employment tax, which consists of Social Security and Medicare taxes.

Self-Employment Tax: Social Security and Medicare taxes paid by self-employed individuals (the equivalent to what both an employee and employer pay).

Tax Deductions: Expenses that can be subtracted from gross income, reducing the amount of income subject to tax.

Taxable Income: The portion of income that is subject to taxation after all allowable deductions.

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by jennaharte

Open for Submissions

January 13, 2025 in Blog

Write with Harte is looking for romance stories that make readers swoon!

By romance, we mean a short story in which the relationship between the couple is the primary story and ends with a happily ever after or happily for now.

We’re looking for 5,000 to 10,000 word stories with well-developed characters who have powerful motivations for their choices (good and bad) and who send readers on an emotional journey.

Your story should include moonlight and margaritas mentioned or weaved within your story.

❤️New and published authors will be considered (Note that we are asking for a sample of your work at this time, but it doesn’t need to be from the story you plan to submit. It should, however, showcase your romance writing ability).
❤️We are interested all characters including diverse, older, LGBTQIA+, or persons with disabilities
❤️We’re open to all romance categories and tropes, with open door intimacy (3🔥 or more, but no erotica), that fit the theme of Moonlight and Margaritas.
❤️Stories can be a part of an existing series you write, but please no excerpts or cliffhangers. The story should be new and original.
❤️Exclusive rights will be held for 12 months from publishing date (June 2025 to June 2026)
❤️If selected to submit, your story will need to be sent to us by March 30, 2025

What we’re not looking for:

⛔No single chapters or excerpts of stories
⛔No erotica (we will accept spicy romance, but there should be a plot)
⛔No non-consensual
⛔No underage main characters
⛔No incest
⛔No previously published works (self or traditionally)

GUIDELINES

Please note that any submissions that DO NOT follow these guidelines will not be considered.

👉 Make sure your story fits the anthology theme AND is a romance (the couple is the focus of the story)
👉 You must have rights to the story you’re submitting. We don’t accept stories that are currently published elsewhere.
👉 Manuscripts must be full stories (no excerpts) of 10,000 words or less
👉 Your manuscript should be complete and fully edited

If selected, you’ll be sent an invite by February 10, 2025 to submit your story by March 30, 2025.

All stories will be reviewed by our editors to ensure they’ve met the guidelines.

We’ll be accepting 10 to 15 authors.

➡️To register your interest in participating, please complete the interest form, including a 500-word sample of your writing (copy and paste into the form) by January 26, 2025. Your sample doesn’t need to be from the story you plan to submit. If you’re already published, you can share a link to a book on Amazon that has the “Look Inside” feature.

For more info or to submit your interest, visit Moonlight and Margaritas anthology page.

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by jennaharte

Master Book Marketing in 2025 for Romance Authors

January 7, 2025 in Blog

The last couple of years have seen HUGE changes for authors seeking to make a living selling their stories. TikTok, serialization, subscriptions, AI, and more reshaped how authors can write, publish and market their books, and how readers read and connect with authors. In such a dynamic environment, sticking to the same old strategies simply isn’t enough to stand out in a crowded market.

Whether you’re an indie author navigating the self-publishing world or a traditionally published writer looking to amplify your promotional efforts, this post will give you ideas on how to reach your readers in 2025.

How Marketing Has Changed

When I first started working online (late 1990’s), forums were about the only option available to engage with consumers. Beyond that, you had to pay for banner ads on other websites.

Then came email (before list services, I had a software to help me bulk mail email so it could be personalized and didn’t look like spam on the mail server!! — Goodness I’m old). Growing an email list with a freebie became the best way to keep the attention of your buyers. That and buying ads in other people’s email newsletters.

And then came blogging and social media, which gave consumers more ability to interact with brands. Now messages could flow two ways, instead of just one way; author to reader and reader to author.

Over the last year, those interactions have evolved even more so that fans are now a part of an author’s brand community. Now if you can reach and connect with your reader, you have an ally in getting the word out about your book.

So how do you take advantage of these changes in marketing? First, it’s important to note that not all marketing is equal. I sat on a conference panel discussing marketing, and most other authors started talking about email and social media, which are both great, but for the new author who has no readers, isn’t very helpful because author marketing isn’t a Field of Dreams. Just building them doesn’t mean people will come.

I believe authors need a two-fold marketing strategy. The first is how to get in front of readers who don’t know you. The second is building a relationship with the readers who do know you.

Stages of Marketing

Even 90-Day Fiancé knows that no one is going to commit on first sight. Selling books is not very different. A reader who has never heard of you isn’t likely to buy at first glance. Here is how I think about the reader journey to becoming a fan.

Outreach to Strangers: This is marketing to reach readers who don’t know anything about you. This can be ads to your books or lead magnet, but also guest spots on podcasts or blogs, Facebook Takeover Events, and other opportunities that put you in front of your reader market that hasn’t heard of you yet. Readers who don’t know you are less likely to buy your book, but they can still take an interest in you if you promote something that doesn’t cost them anything like your free lead magnet or social profiles they can follow (consider having something cool they can get with a social follow such as bonus content to make following you a benefit to them).
Awareness: Now the strangers are aware of you, but still don’t know you. Lucky that you have your email list and social media to help them learn about you. Think of this stage as a social gathering of like-minded acquaintances. If you were in person, you wouldn’t go up to them and say “Hey, buy my book” or “Hey look at my pictures of me working behind the scenes.” It’s not that you can’t ever do that, but remember, you want these people to like you and feel comfortable spending money on your book. To that end, email and post fun things they can engage with or respond to. Give a teaser and ask their feedback. Ask them their favorite tropes. This is a friendship building stage.
Reader: Now they’ve bought your book, and hopefully they love it. It’s time to bring them a little closer to you. This is a good time to create your reader group (Facebook, Discord, or other platform that has group discussions). In this stage, you want to work on moving readers from enjoying your book to being superfans. You do that by asking them to be beta readers or giving them some special perks like bonus content.
Super Fan Community: When I grew up, celebrity fan clubs were all the rage. Think of your reader fan community the same way. These readers love you and your books. They’ll tell anyone and everyone about you and your books. You cultivate them by making them feel special and a part of your success. These fans get more perks such as exclusives, merch, advanced access to books, discounts, private community, and more.

As I work on my 2025 marketing plan, I’m looking at ways to increase my outreach to new readers (stage 1), and move my readers to the super fan category (stage 3 to 4).

Here are some strategies I’m looking at to help me achieve that:

Outreach Marketing (Finding Readers Who Don’t Know You Yet)

I feel like this is the area that new writers struggle with the most and often don’t get the best information about. As I’ve mentioned, author advice focuses a lot on social media and email, neither of which work particularly well in terms of getting in front of people who don’t already know you.

Here are my tips for marketing outreach to get yourself in front of readers who haven’t yet heard of you:

Be Presentable

It’s possible you’ll be found by accident through Amazon or some other resource, and if that happens, you want readers to stop, and say, “What’s that?” To make that happen, you need a professional cover and intriguing title. Seriously. You’d be surprised at how much a great cover can turn no sales into mega sales.

After that, you need a great book description that taps into all the stuff the reader wants to read from the tropes, universal fantasy, and story idea.

It’s true that you have one chance to make a great first impression. Make sure any reader’s first impression of your book is one that makes them stop and want to learn more.

While you’re at it, it won’t hurt to have a website and your social profiles set up so if someone doesn’t buy your book, but they’re curious, they can find you elsewhere to learn about you or follow you. Like your book cover, your website and social profiles should look nice and be easy to navigate.

Now that you have a great cover and enticing blurb…it’s time to get it out in the world. Here are some ideas:

Leveraging Podcast and Video Interviews to Reach New Readers

Reader oriented podcasts and video casts are growing platforms that allow authors to connect with readers in a personal and engaging way. Being interviewed on a podcast or video channel not only increases your visibility but also helps potential readers feel more connected to you as an author. Here’s how to make the most of these opportunities:

Why Podcasts and Video Interviews Matter

Broader Audience Reach: Podcasts and video casts often have loyal, engaged audiences who trust the host’s recommendations, making them an excellent platform for introducing your books.
Build Personal Connection: Hearing your voice or seeing you talk about your stories creates an emotional connection with listeners and viewers, encouraging them to explore your work.
Evergreen Content: Many podcasts and videos remain available indefinitely, meaning your interview can continue to attract new readers long after it airs.

Finding the Right Opportunities

Romance-Centric Podcasts: Seek out podcasts that focus on romance books, writing, or publishing. Examples might include shows discussing romance trends, author journeys, or book recommendations.
BookTubers and Romance Video Creators: Identify YouTube channels or video podcasts that feature romance authors, book discussions, or author interviews. (see below on influencer partnerships)
Writing and Publishing Podcasts: While I wouldn’t focus on these because your goal is to attracter readers, not writers, it doesn’t hurt to broaden your scope to include podcasts that cater to authors and readers interested in writing, self-publishing, or the creative process. It will help build your credibility as an author.

How to Pitch Yourself

Research the Show: Listen to or watch a few episodes to understand their tone, audience, and topics. Make sure your book or expertise aligns with their content.
Craft a Compelling Pitch: Send a short, personalized email introducing yourself and your book. Highlight what makes your romance unique (e.g., a popular trope, diverse representation, or a compelling backstory). Suggest a topic or angle for the interview that adds value to their audience.
Provide Supporting Materials: Include links to your website, book page, and social media profiles, as well as a brief bio and high-quality images of you and your book cover. Offer to send a free ARC or to host a giveaway for the host’s audience.

Tips for a Great Interview

Be Authentic and Enthusiastic: Let your passion for your book and the romance genre shine through. Audiences are drawn to genuine excitement.
Prepare Key Talking Points: Outline what you’d like to discuss, such as the inspiration behind your book, favorite tropes, or the challenges of writing romance. Practice a few concise answers to common questions, like “What inspired this story?” or “What makes your book unique?”
Promote Your Book Naturally: While you want to share your book, focus on providing value to the audience. Share insights about writing, relatable anecdotes, or behind-the-scenes tidbits that intrigue listeners.
Engage the Host and Audience: Be conversational with the host and acknowledge the audience. If the show allows for viewer/listener questions, respond thoughtfully and personally.
Include a Call to Action: End the interview by inviting the audience to check out your book or website. Offer a freebie (e.g., a novella or bonus scene) if they sign up for your newsletter.
Send a thank you to the host after the interview: This is polite and can lead to further interview opportunities.

Promote the Interview

Share Across Platforms: Once the podcast or video is live, share the link on your social media, newsletter, and website. Highlight interesting moments to draw people in.
Tag the Host: Acknowledge the podcast or video host in your posts to build goodwill and encourage them to reshare.
Create Snippets: Use audio or video clips from the interview for social media posts to drive traffic back to the full episode.
Create a Media Page on Your Website: Consider having a media page on your website where you can post all the links to all your interviews.

Leveraging Influencer Partnerships

This is another area I want to focus on in 2025. I’ve already mentioned that Colleen Hoover and many other romance authors became successful over the last few years because of reader influencers on social media. In 2025, influencer partnerships remain a powerful way for romance authors to expand their reach and connect with readers. Collaborating with influencers—whether they’re Bookstagrammers, BookTubers, or BookTok creators—can help you tap into highly engaged communities of romance fans. Here’s how to make influencer partnerships work for your book marketing strategy.

Identify the Right Influencers

Choosing the right influencer is key to a successful partnership. Look for creators who align with your brand and target audience.

Focus on Romance-Specific Influencers: Many influencers specialize in romance books and have a dedicated following of romance readers. Search for creators who frequently feature the sub-genres or tropes you write about (e.g., billionaire romance, second-chance love, or slow-burn stories).
Engagement Matters More Than Follower Count: A micro-influencer with 5,000 highly engaged followers can have a bigger impact than a mega-influencer with 100,000 passive followers. Look for influencers who actively interact with their audience through comments, likes, and shares.

There are some tools, like Meet the BookTokers, that might be able help you narrow your search. Note I haven’t tried this yet, but it is on my “To Check Out” list.

Collaborate on Creative Content

Influencers are experts at creating engaging content. Work with them to highlight your book in a way that feels natural and authentic.

Book Reviews and Recommendations: Provide influencers with ARCs (Advanced Reader Copies) in exchange for honest reviews. Many influencers also include your book in themed lists, such as “Best Enemies-to-Lovers Books” or “Top Romance Reads of the Month.”
Creative Posts and Videos: Encourage influencers to create content beyond reviews. For example:
- TikTok videos dramatizing key moments or tropes in your book.
- Instagram posts featuring your book in aesthetic flat lays or alongside thematic props.
- YouTube “Reading Vlogs” where your book is part of their reading journey.

Host Collaborative Events

Interactive events with influencers can boost engagement and visibility.

Live Q&A or Book Chats: Partner with influencers for a live chat on Instagram, TikTok, or YouTube. Discuss your book, writing process, or favorite romance tropes.
Giveaways: Team up for a giveaway where followers can win signed books, exclusive swag, or digital copies of your novel. Influencers can host the contest on their platform to maximize visibility.
Read-Along Events: Organize a read-along where the influencer hosts discussions about your book chapter by chapter. This creates an ongoing conversation and keeps your book in readers’ minds.

Build Long-Term Relationships

Instead of one-off collaborations, aim to build lasting relationships with influencers who love your work.

Become Their Go-To Author: When an influencer is genuinely a fan of your books, they’re more likely to organically promote your future releases.
Exclusive Partnerships: Offer certain influencers early access to your books or involve them in special projects, such as beta reading or helping choose covers.
Feature Them in Your Marketing: Highlight influencer content on your own platforms. Share their reviews, posts, or videos in your newsletter, on social media, or on your website.

Measure the Impact

Track the results of your influencer partnerships to see what works best.

Engagement Metrics: Monitor likes, comments, shares, and video views on influencer content to gauge interest.
Traffic and Sales: Use unique affiliate links, discount codes, or tracking URLs to measure how many readers are coming from each influencer’s posts.
Reader Feedback: Pay attention to reviews or social media comments that mention seeing your book through an influencer—it’s a great indicator of success.

Tips for Successful Partnerships

Be Clear and Authentic: Share your expectations upfront but give influencers creative freedom to showcase your book in their unique style. Authenticity resonates more with their followers.
Respect Their Time and Effort: Influencers put a lot of work into creating content. Offer fair compensation, whether it’s payment, free books, or exclusive perks.
Express Gratitude: A simple thank-you note or shoutout can go a long way in maintaining a positive relationship.

Newsletter Ads and/or Swaps

Newsletter ads and swaps are cost-effective and highly targeted strategies for reaching new readers, especially those who love romance. By leveraging the established audiences of other authors and book promotion services, you can grow your reader base and increase visibility for your books. Here’s how to use newsletter ads and swaps effectively:

What Are Newsletter Ads and Swaps?

Newsletter Ads: Paid placements in established newsletters that recommend books to readers. These services allow you to target readers based on genre, sub-genre, or preferences. This is the best option if you’ve just started your newsletter and don’t have a lot of subscribers. For $10 to $20 you can get a featured post or mention in another author’s email. I’d recommend using this ad to promote your free lead magnet to help build your newsletter list.
Newsletter Swaps: Collaborative promotions with other authors where you feature their books in your newsletter, and they feature yours in return. This strategy is free and fosters mutual growth. You’ll want to find authors with similar list size as yours. Someone with a 20,000 subscriber list size won’t want to swap with your 1,500 subscriber list.

Why They Work for Romance Authors

Targeted Audience: Newsletter services and swaps allow you to reach readers already interested in romance, especially specific sub-genres or tropes.
High Conversion Rates: Readers who subscribe to book recommendation newsletters are actively looking for their next read, making them more likely to purchase.
Cost-Effective Marketing: Compared to other ad platforms, newsletter ads and swaps often deliver higher returns on investment.

Using Newsletter Ads

Popular Services for Romance Authors:
- BookBub: A premium option with a massive, engaged audience. Romance books often perform well, but ad slots can be competitive. Many authors have reported seeing their book career take off if they get a coveted BookBub ad.
- Red Feather Romance: Over 270,000 romance readers subscribe to get book info from Red Feather Romance. It does ask that your book be rated at 3.5 stars or higher, have 50+ pages, and must pass editorial review.
- The Fussy Librarian: Affordable and genre-specific, perfect for reaching romance readers.
- WWH Members can check the Freebie area for a list of more book promotion resources. Not a member? You can join Write with Harte free here.
Best Practices for Newsletter Ads:
- Focus on Tropes: Highlight popular romance tropes or themes in your book. For example, “A sizzling enemies-to-lovers story with a grumpy billionaire!”
- Strong Visuals: Use an eye-catching book cover and a short, compelling tagline to draw readers in.
- Time Promotions Strategically: Schedule ads around a new release, sale, or series launch to maximize impact.
- Track Performance: Use unique links (e.g., Bitly or UTM codes) to measure clicks and sales generated by the ad.

Newsletter Swaps

Newsletter swaps are an excellent way to cross-promote with other authors in your subgenre once you have subscribers.

How to Find Partners:
- Join author groups on Facebook or Discord, such as those dedicated to romance writers.
- Use services like BookFunnel or StoryOrigin, which offer tools to find and coordinate swaps.
- Bookclicker offers swaps and newsletter ads. You can join for free.
- Bookfunnel offers giveaways and swaps, and is a great place to host your lead magnet and direct book sales for delivery to reader.
Best Practices for Swaps:
- Align Audiences: Swap with authors who write similar sub-genres or share common tropes to ensure their readers are likely to enjoy your book.
- Highlight Value: Craft a compelling blurb for the featured book in your newsletter and ask your swap partner to do the same for yours.
- Be Reliable: Honor your swap commitments by promoting on the agreed-upon date and providing accurate links.

Tips for Success with Newsletter Ads and Swaps

Test and Optimize: Experiment with different newsletter platforms, ad designs, and swaps to see what resonates most with readers.
Start Small: If you’re new to newsletter marketing, start with affordable options like Fussy Librarian or smaller swaps to build experience.
Bundle with Promotions: Combine newsletter ads or swaps with sales, giveaways, or the launch of a new book for maximum impact.
Build Relationships: Newsletter swaps are also about community. Cultivating strong relationships with fellow authors can lead to future collaborations, anthologies, or cross-promotional opportunities.

Using Paid Ads to Find New Readers

Paid advertising is one of the fast ways to build your email list and boost sales from readers who might not have discovered you otherwise. But done wrong, it can be a waste of money. Here’s how to leverage paid ads to attract new readers:

Why Use Paid Ads?

Targeted Reach: Paid ads allow you to zero in on specific audiences, such as readers who love your genre, favorite tropes, or similar authors.
Scalability: You can start with a small budget and increase spending as you see results.
Consistent Visibility: Ads keep your book in front of potential readers, even when organic reach is limited.
Data Insights: Advertising platforms provide detailed analytics, helping you understand what works and what doesn’t.

Top Platforms for Paid Ads

Amazon Advertising
- How It Works: Amazon Ads promote your book directly on Amazon, where readers are already looking to buy books. Ads appear in search results, on product pages, and in carousels like “Sponsored Products.”
- Targeting Options:
  - Keywords: Target search terms like “enemies-to-lovers romance” or “billionaire romance books.”
  - Products: Advertise on the pages of similar or complementary books.
  - Categories: Target readers browsing specific genres or sub-genres.
- Best Practices:
  - Use a professional book cover and compelling copy to attract clicks.
  - Start with a low daily budget and adjust based on performance.
  - Monitor your ad spend and ROI regularly to optimize campaigns.
Facebook and Instagram Ads
- How It Works: Facebook Ads Manager allows you to create campaigns for both Facebook and Instagram, using advanced targeting options to reach readers.
- Targeting Options:
  - Interests: Target readers who like “romance novels,” specific authors (e.g., Colleen Hoover), or tropes (e.g., “slow burn romance”).
  - Demographics: Narrow down by age, gender, or location if your book appeals to specific groups.
- Ad Formats:
  - Image Ads: Feature your book cover with a short, compelling caption.
  - Video Ads: Use short trailers or animations to catch attention.
  - Carousel Ads: Highlight multiple books in a series or show off different features of the same book.
- Best Practices:
  - Test different images and headlines to see what performs best. I can’t tell you how important testing is!
  - Use clear calls to action (e.g., “Get your copy now!” or “Fall in love with this story today!”).
  - Monitor engagement metrics to refine targeting and ad creatives.
BookBub Ads
- How It Works: BookBub Ads appear on the BookBub platform and in readers’ emails, targeting a highly engaged audience of book lovers.
- Targeting Options:
  - Target readers who follow specific authors.
  - Choose by genre or geographic location.
- Best Practices:
  - Use BookBub’s CPM (cost per thousand impressions) model strategically to stay within budget.
  - Run ads alongside book promotions like price drops or free giveaways to increase clicks.
  - A/B test different creatives to identify the most effective design and copy.

Best Practices for Paid Ads

Invest in Professional Creatives: Use high-quality images of your book cover, engaging videos, or professionally designed graphics.
Write Compelling Copy: Craft headlines and descriptions that emphasize your book’s unique selling points, such as the tropes, tension, or emotional payoff.
Start Small and Test: Begin with a modest budget and test different ad creatives, audiences, and platforms to see what resonates.
Focus on Metrics That Matter: Monitor clicks, conversions, and cost per click (CPC) to gauge success. Adjust underperforming campaigns quickly.
Combine Ads with Sales or Promotions: Paid ads are especially effective when paired with a limited-time offer, such as a discounted eBook or a free book for newsletter signups.

When to Use Paid Ads

Launching a New Book: Generate excitement and visibility for your latest release.
Promoting a Series: Run ads for the first book in a series to hook readers who’ll then continue with the sequels.
Boosting Discoverability: Reach readers who haven’t heard of you by targeting similar authors, genres, or keywords. Ideally, promote your lead magnet, which won’t make you money, but it will get the reader on your email list so you can woo them to become a buyer and a fan.

From Stranger to Reader to Fan (Building Relationships with Readers)

Many of the ideas used above in the outreach marketing stage can still be used once you have readers. But beyond outreach, you want to cultivate a relationship with readers, making them fans. Here are ideas on how to do that.

Emerging Social Media Trends

Social media is a cornerstone of book marketing, and in 2025, staying on top of platform trends can give romance authors a competitive edge. With short-form videos dominating content consumption, niche platforms gaining traction, and interactive engagement becoming a must, here’s how to harness these trends for your romance books.

Social media works best with stage 2 and beyond readers, except TikTok, whose algorithm can get you in front of new readers who’ve never heard of you.

Short-Form Video

Short-form video continues to be the most engaging content format, making platforms like TikTok, Instagram Reels, and YouTube Shorts essential for book promotion.

Leverage TikTok and BookTok: Colleen Hoover doesn’t exist as a megastar author without TikTok readers. That’s the power of the platform. Of course, we’ll need to see if the platform is banned in the U.S. in January 2025. If so, those reader influencers will be moving somewhere, so it pays to understand how TikTok helps authors. The hashtag #BookTok drives countless viral book recommendations. Romance-specific trends—like showcasing steamy scenes (although be careful as TikTok might limit views), character aesthetics, or “books that broke me” lists—can help your book reach a devoted audience. Jump on trending sounds or create challenges tied to popular romance tropes (e.g., enemies-to-lovers or grumpy/sunshine pairings) to increase visibility. Kate Hall as a really good course on using TikTok to promote your book. If the platform is banned, I suspect some of her tips will still be good for other short-form video.
Instagram Reels and YouTube Shorts: Use these platforms to share behind-the-scenes content, like your writing process, cover reveals, or mini-readings of emotionally charged scenes. These bite-sized videos are perfect for teasing the tension or chemistry between your characters, leaving viewers eager to read more. Note that YouTube has a program where it pays creators when they reach a certain threshold. I don’t know how well Shorts do in terms of generating income, but any tiny amount simply for doing videos about your books is good, right?

Interactive Engagement

Engagement is key to building a loyal reader base, and social media tools make it easier than ever to foster two-way conversations with readers who are now aware of you, but perhaps don’t know you very well (stage 2).

Polls and Q&A Sessions: Use Instagram Stories, Facebook Polls, or TikTok polls to ask fun questions like “Which romance trope do you love most?” or “Who’s your favorite book boyfriend?” Host live Q&A sessions to chat with readers about your characters, writing process, or upcoming releases.
Challenges: Create or participate in challenges that tie into your book’s themes. For example, if your novel features a single-dad trope, start a “Best Single Dad Heroes” challenge and encourage readers to share their favorites—your book included, of course.

Mastering Email Marketing

List building is one of those things that many new authors put off to their detriment. I get it. It takes time to set up, time to email, and potentially cost money. But in terms of effectiveness in growing your reader following and selling books, an author email list out does social media and blogging.

For romance authors, email marketing offers a direct, distraction-free way to reach your audience, nurture relationships, and drive book sales. Here’s how to elevate your email game this year.

Hyper-Segmentation: Know Your Readers Better

Gone are the days of one-size-fits-all newsletters. Hyper-segmentation allows you to tailor your content to specific groups within your readership.

Segment by Sub-Genre or Trope: If you write across multiple romance sub-genres (e.g., billionaire romance, friends-to-lovers, single dad stories), segment your list so readers only receive updates about the tropes they love most.
Use Tags and Triggers: Most email platforms like Aweber or Mailer Lite let you tag readers based on their preferences, such as whether they joined through a specific giveaway, downloaded a free book, or clicked on a link in your emails. This helps with segmenting your list, but also can help you track your effective marketing strategies. For example, does your Facebook add to your lead magnet generate more sign ups or your TikTok videos?

Interactive Email Features: Engage, Don’t Just Inform

In 2025, readers expect more than just words in their inbox—they want dynamic, interactive experiences.

Embed GIFs and Images: Include GIFs or images of your book covers, mood boards, or teaser quotes to make your emails visually engaging.
Add Polls and Surveys: Use tools like Google Forms or embedded surveys to ask readers about their favorite tropes, characters, or what they’d love to see next from you. Or at the very least, ask a question. You’ll be surprised how many people hit reply to answer you.
Clickable Content: Link to bonus content, trailers, or exclusive scenes hosted on your website. For example, a link to “Read a deleted scene from my latest book” is a great way to keep readers engaged.

Integration with Other Platforms: Streamline Your Strategy

Modern email marketing tools can integrate seamlessly with other platforms, creating a smooth, connected marketing funnel.

Sync with Book Distribution Tools: Services like BookFunnel or StoryOrigin can be linked to your email list, allowing you to offer free downloads and grow your audience effortlessly.
Track Reader Behavior: Use analytics to see who clicks on your links, downloads your bonus materials, or engages with your offers. This data helps you refine future campaigns.
Link to Social Media: Promote your TikTok videos, Instagram Reels, or live Q&A sessions in your emails to direct your subscribers to where you’re most active.

Automation: Save Time While Staying Personal

Automating your emails doesn’t mean sacrificing personalization—it means delivering timely, relevant messages without lifting a finger.

Welcome Sequences: Greet new subscribers with a warm welcome email, followed by a series introducing your books, characters, and any freebies you offer.
Birthday or Anniversary Emails: Use automation to send special messages on a reader’s birthday or the anniversary of when they joined your list. A small gesture, like a free short story or discount code, can make a big impact.
Pre-Launch Campaigns: Automate emails leading up to a book release, teasing covers, blurbs, and excerpts to build anticipation.

Consistency is Key

Your readers signed up for your emails because they love your work or at the very least want to know more about you. This a crucial fact you need to understand. Someone who gives you their email is raising their hand and saying, “Tell me more about you.” Yes, maybe they do it for the free book more, but you have the opportunity to turn them into someone who’s grabbed a free book into a fan.

I email weekly, and I treat it like coffee time with my reader friends. I’m conversational, sharing some personal stuff, but mostly around bookish or romantic themes.

Stick to a Schedule: Whether it’s weekly, bi-weekly, or monthly, choose a schedule that works for you and your readers.
Provide Value: Include more than just promotions. Share writing tips, behind-the-scenes looks at your process, or recommendations for other romance books you love.

Here is a list of ideas on what to email your list.

Build a Community

In 2025, successful book marketing isn’t just about selling books—it’s about building relationships. Romance readers are among the most loyal fans in the world, and fostering a strong, engaged community can turn readers into lifelong supporters of your work.

This is an area that I’m hyper-focused on. Yes, you need to market to find new readers, but once you have them, you need to stay connected. Sure, social media and email help with that, but building a community creates a two-way relationship with your fans. To that end, I’m building my reader community on my website and will be pointing many of my promo links (like back of the book links) to the special fan membership area of my website.

Create Exclusive Reader Groups

Private Online Spaces: Platforms like Facebook Groups and Discord allow you to create a space where readers can engage with you and each other. I run my site using WordPress, so I’m using Ultimate Member‘s free version for content restriction. I’m using WP Discuz commenting system, which not only makes a threaded discussion at the end of post/pages, but also allos for comments within the post. It allows me and readers to discuss specific sections of the bonus content I post. In this area, I plan to offer exclusive content, like sneak peeks of current works or next release, bonus content (e.g. extended epilogue or scenes writting in alternative POV), cover reveals, or polls.
Tips for Engagement:
- Host weekly themed discussions (e.g., “Trope Tuesday” or “WIP Wednesday”).
- Share personal stories or fun anecdotes about your writing process.
- Encourage readers to share fan art, favorite quotes, or their book reviews.

By fostering this sense of exclusivity and community, readers feel like they’re part of your journey—and they’ll champion your books to others.

Run Reader-Centric Events

Events, both virtual and in-person, help deepen relationships with your audience.

Virtual Events: Host live book readings, Q&A sessions, or “author hangouts” on Instagram Live, Zoom, or YouTube Live. Tailor these events for your audience—romance readers love insider looks into your creative process or behind-the-scenes moments.
In-Person Events: Organize meet-and-greets at book signings, romance conventions, or local bookstores. Pair these events with giveaways, like bookmarks or signed copies, to leave a lasting impression.

Reward Your Fans

Loyal readers love feeling appreciated, and small rewards go a long way in building lasting connections.

Exclusive Content: Offer bonus scenes, alternate endings, or character backstories to newsletter subscribers or reader group members.
Advanced Reader Copies (ARCs): Give early access to trusted fans and encourage honest reviews ahead of release day.
Reader Giveaways: Host giveaways for signed books, romance swag, or digital gift cards. Tie these contests to fun engagement tasks, like sharing a favorite book quote or tagging a friend who would love your book.

Feature and Celebrate Your Readers

Readers love being acknowledged by their favorite authors. Use your platforms to celebrate them:

Share Fan Content: Highlight fan art, book reviews, or reader photos on your social media. This not only shows appreciation but encourages others to create and share their own.
Name a Character After a Reader: Hold a contest where a reader’s name inspires a future character or dedication.

Keep the Conversation Going

The most successful communities thrive on ongoing, authentic conversation. Don’t just post and disappear—show up regularly, reply to comments, and have fun interacting with your readers. Ask questions like:

“What’s your all-time favorite romance trope?”
“Who’s your ultimate book boyfriend?”
“Which of my books would you love to see as a movie?”

Interactive Reader Engagement

Especially if you want to build a community, offering interactive reader engagement is the way to go. Today’s romance readers crave connection and participation. Interactive engagement goes beyond simply sharing your work—it invites readers to become part of your world. By creating opportunities for readers to interact with you, your characters, and each other, you can foster loyalty, spark conversations, and keep your books top of mind. Here’s how to make interactive reader engagement a central part of your book marketing strategy.

Host Live Events

Virtual and live-streamed events are fantastic ways to connect directly with your audience.

Virtual Book Readings: Share excerpts of your latest book or upcoming release on Instagram Live, YouTube Live, or Facebook. Add a Q&A session to make it interactive—answer questions about your writing process, characters, or future plans.
Exclusive Launch Parties: Host a virtual party for your book releases. Include giveaways, games, and a chance for fans to chat with you about your inspiration for the story. You can set this up through social media, or tools like Zoom.

Engage Readers Through Social Media Polls and Games

Social media is an ideal platform for interactive content, allowing you to reach readers where they already spend their time.

Polls and Quizzes: Use Instagram Stories, Twitter, or TikTok polls to engage readers. Ask questions like, “Which romance trope do you love most?” or “Which of my characters would you want to date?” You can also create fun quizzes, such as “Which Heroine Are You?” or “What’s Your Ideal Romance Setting?”
Challenges and Contests: Create a hashtag challenge for readers to share their favorite book moments, cosplay as your characters, or write a mini-review. Offer small prizes, like signed copies or exclusive content, to participants.
Interactive Stories: On platforms like TikTok or Instagram, post short story snippets and let readers vote on what happens next. This can be a fun, low-stakes way to engage your audience and get them involved in storytelling.

Build a Community Space for Your Readers

We covered this in the community building section, but it’s worth saying again.

Fan Groups on Facebook or Discord or your own website: Set up a group where readers can share their favorite quotes, discuss your books, or speculate about future plot twists. Jump in occasionally to answer questions, drop teasers, or join discussions.
Reader Beta Teams: Invite your most loyal fans to join a beta reader or ARC (Advanced Reader Copy) team. They’ll feel special having early access to your work and can help generate buzz before your release.

Incorporate Gamification

Gamification adds a fun and competitive element to your marketing efforts. Depending on how you’ve built your website, you can add gamification to where readers can earn points for visiting the site, leaving a comment, and more.

Scavenger Hunts: Create a scavenger hunt tied to your books, with clues hidden on your website, in your emails, and on your social media. The winner could receive signed copies, exclusive merch, or a character named after them.
Book Bingo: Design a bingo card featuring romance tropes, book moments, or character traits from your stories. Encourage readers to share their completed cards online.
Fan Leaderboards: Reward your most active fans by featuring them on a leaderboard for sharing posts, submitting reviews, or participating in events.

Show Appreciation and Acknowledge Fans

Making readers feel seen and appreciated deepens their connection to you and your books.

Highlight Reader Content: Share fan art, reviews, or photos of readers with your books on your social media or in your newsletter.
Feature Fans in Your Books: Host a contest to name a character after a fan or dedicate a book to a loyal reader.
Thank You Notes: Send personalized thank-you messages to readers who write reviews or share your books online. A small gesture like this can make a big impact.

Encourage Readers to Be Ambassadors

Interactive engagement naturally leads to word-of-mouth marketing.

Street Teams: Assemble a group of fans who help promote your books online in exchange for sneak peeks, swag, or exclusive interactions.
Referral Programs: Offer perks like free short stories or discounts to readers who refer friends to your newsletter or book launches.

The Power of Serialized Content

While Amazon has decided to abandon Vella, serialized content is still popular among readers, especially romance readers. By releasing stories in smaller, episodic chunks, you can keep your audience eagerly coming back for more while reaching readers on platforms they already love (outreach stage 1!). Here’s how to harness the power of serialization for your romance writing.

Why Serialization Works for Romance

Romance readers thrive on emotional connection, tension, and anticipation—all of which are perfectly suited to serialized storytelling.

Cliffhangers Create Buzz: Ending each installment with a tantalizing cliffhanger or unresolved moment ensures readers are hooked and excited for the next release.
Bingeable Format: Readers can dive into shorter episodes when they’re busy or binge multiple installments when they have time, making serialized content accessible and addictive.
Loyal Reader Base: Serialization fosters an ongoing relationship with your audience, encouraging them to follow your work over time rather than consuming it all at once.

Best Platforms for Serialized Romance

You’ll want to read the terms on each of these platforms carefully, especially if you want to post across multiple platforms. Watch for the types of “rights” these platforms want and for how long. You should be able to remove your content fairly easily if you change or mind, or decide to repurpose your content into a book for Kindle Unlimited (which requires exclusivity). If you plan to publish your serialized content into a book with wide distribution, this should be okay, but again, check the TOS of each platform.

Radish Fiction: A platform built for serialized storytelling, especially romance. Radish offers a large audience of romance readers and provides monetization options. Authors on Radish earn money through a “coin” system where they can earn a portion of the coin revenue paid by readers. Authors are paid quarterly when authors earn a payment threshold of $50. Unlike other platforms, Radish vets writers, so you’ll need to apply and get approved as a serial writer before you can start publishing.
Kiss App: Like Radish, Kiss shares revenue from readers with writers, has tons of romance stories, and vets writers. Recently, it started offering video-stories and I’ve heard some authors do very well financially with this.
Royal Road: Royal Road’s content is largely fantasy and science fiction, but there is romance within those genres (e.g. romantasy). Readers read for free, but can give you donations. There is an option for readers to pay for add removal, but that goes to Royal Road and isn’t shared with writers. This option is good for stage 1, working to get in front of new readers to build your reader base.
Wattpad: Was the early platform for serializing content, and helped make successful authors such as Anna Todd. You join free and start posting your content, which can help you get in front of readers who don’t know you (stage 1). Wattpad now has a variety of programs that could result in earning income, including Wattpad Originals which works like the above apps in which readers pay to unlock chapters.

Serializing Platforms for More Control

These options allow you more control over your content and on occasion income.

Substack: For authors who want more control, Substack allows you to deliver serialized stories directly to your subscribers’ inboxes, with the option of free or paid subscriptions. In the past, I heard it was difficult to get in front of new readers through the platform, so I’m not sure how good it is for outreach to new people. But it appears to have options to search content. Plus, there are “magazines” on Substack that you can apply to write for that could help you reach more readers as well.
Medium: Is more of a blogging platform, but you can offer your work for free or put behind a paywall. However, to make money, you have to join Medium’s partner program and are paid from the large pot of subscriptions it earns.

Serializing Platforms for Ultimate Control

These options give you greater control in what you charge and offer as part of your serialized program. Plus they have engagement options such as the ability for readers to comment. These operate more as a subscription program than pay as you go.

Ream Stories: This is the Patreon for authors. You can serialize content, as well as offer bonus content, exclusives, audio, and more. There was a bit of a hub-bub when two of the founders (one a successful serial/subscription romance author) ousted the founder who was the face of the company. Many didn’t like how it went down and left the platform. That said, the platform is fairly easy to navigate, allows you to set your prices and what you plan to offer, and because it’s got a lot of spicy romance authors, you’ll not likely be booted off for explicit content, as you might with other platforms. It’s ideal for running a reader community. There are opportunities for discovery (outreach), through being featured, browsing, or search.
Patreon: Over the last couple of years, many romance authors utilized Patreon to offer serialized and bonus content, and to make more money. While some have left going to Ream Stories or building a subscription on their own website, it’s still a place to consider. Just read the Terms as highly spicy content may be banned.
Your Own Website: This is what I’m moving to using a membership plugin on my WordPress website. System.io, Shopify, Squarespace, and other website builders offer tools or addons that would allow you to create a space for serialized content, as well as the ability to charge for it if you want. You should check out terms of service if you offer highly erotic content, but beyond that, these options allow you to design exactly what you want for your serialized program.

Tips for Successful Serialized Stories

Keep chapters to 2,000 words or less: Most I’ve read are in the 1,500 word range. This makes it easy for readers to consume on the go. Plus, you can keep your prose tight and exciting, leading readers to want more.
End Each Episode Strong: Leave readers with questions, unresolved romantic tension, or a dramatic revelation to keep them eagerly awaiting the next episode.
Keep Installments Consistent: Aim for a regular release schedule—whether that’s weekly or bi-weekly—so readers know when to expect the next chapter.
Create Memorable Characters: Serialization gives you the opportunity to develop characters gradually. Make your protagonists complex, relatable, and memorable, so readers fall in love with them over time.
Tie into Full-Length Books: Use serialized stories as a gateway to your novels. For example, write a prequel series that introduces a beloved character’s backstory, encouraging readers to dive into your full-length books for more.

Benefits Beyond Reader Engagement

Serialized content doesn’t just build an audience—it can also generate income and visibility.

Monetization Opportunities: Platforms like Radish offer direct revenue streams, while serialized newsletters on Substack can bring in subscription income.
Marketing Synergy: Serialized stories act as a natural marketing tool. Each new release reminds your readers of your work, keeping your name top of mind.
Increased Discoverability: Many platforms promote serialized content, helping you reach new readers who might not have discovered your books otherwise.

Serialization Ideas for Romance Authors

Trope-Centric Stories: Write short, trope-heavy episodes like “enemies to lovers in the workplace” or “forbidden love with the single dad next door.”
Character Spin-Offs: Create serialized stories about secondary characters from your novels, giving fans more of the world they already love.
Interactive Storytelling: Engage readers by letting them vote on plot decisions or choose between alternate romantic interests.

In Conclusion…

As you can see, there are many opportunities and ideas to reach readers and sell your books. Most of them are focused on ways to engage with readers and building a community with them. I get really excited about these opportunities until I consider how much work goes into them. New platforms to navigate. Extra content to create. Reaching readers in the first place.

The trick is to learn as much as you can about your reader, not just the demographics, but how they consume romance (ebook? audio?), where they go to learn about romance books (podcasts? Facebook?), and the types of messages that entice them to click to learn more about a book (video? emoji-filled post?).

Also, start small. I want to do all the things, but know I can’t. Right now, I’m pretty solid with my emailing, but I need to beef up swaps and giveaways (I use Bookfunnel). I’m also focused on building a place for my community to hang out on my website, and adding new bonus content for them.

But in starting a new pen name, my focus is more on setting up my email and buying adds in author newsletters to promote my lead magnet. I might run ads too. I’m also considering a serial platform, like Radish.

So pick one thing, get it going, and then add the next.

Just remember that you want to have both outreach marketing (stage 1) to readers who don’t know you, as well as relationship marketing (stages 2-4) to keep readers who’ve heard of from forgetting you.

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by jennaharte

Year-End Review Checklist for Romance Authors (Free printable)

December 17, 2024 in Blog, Members, Tools & Resources

I’ll admit, my eyes are always looking forward when it comes to my writing business. There’s nothing wrong with that, except that without reviewing what’s behind me, it’s possible I’ll repeat tasks that don’t work in the future.

An end-of-year review allows you to celebrate your achievements, learn from challenges, and identify what’s working—and what’s not—in your writing, publishing, and marketing efforts.

For romance authors especially, where storytelling trends, reader engagement, and marketing strategies evolve rapidly, a clear snapshot of your progress can help you stay ahead in a competitive market. Whether you’ve published one book or ten, grown your readership, or explored new strategies, an intentional review will give you clarity on how to move forward with purpose.

By evaluating key areas like writing productivity, finances, marketing performance, and reader relationships, you set yourself up for a more focused, organized, and successful year ahead. It’s not just about looking back—it’s about using those insights to plan smarter, work more efficiently, and continue building the author career of your dreams.

Below is a list of nine areas to assess your romance writing business, each with specific items to review. You can download this list as a 3-page checklist from the Members’ Freebie page (you need to be logged in). Not a member? Join FREE here.

End-of-Year Checklist for Romance Authors

Wrap up your year with this comprehensive checklist to assess your writing business, celebrate achievements, and prepare for a successful new year.

1. Writing and Publishing Review

Take stock of what you accomplished creatively this year. From word counts to completed and published works, this section helps you see how far you’ve come and plan for what’s next.

Total Word Count: Track the total words written across drafts, revisions, and published works.
Completed Projects: List all books, novellas, or short stories completed this year.
Published Books: Record the titles, formats (eBook, print, audio), and release dates.
Work in Progress: Note the status of current projects and projected completion timelines.
Dropped Projects: Evaluate unfinished or shelved projects to decide if they’re worth revisiting.

2. Sales and Marketing Performance

Analyze how your books performed and how well your marketing efforts paid off. This section highlights what worked, what didn’t, and where you can improve your discoverability.

Book Sales Analysis:
- Which titles performed best?
- Which platforms (Amazon, Kobo, Apple Books, etc.) drove the most sales?
Promotional Success: Review effectiveness of discounts, newsletter swaps, group promos, and giveaways.
Email Marketing:
- List growth and engagement (open rates, click rates).
- Review performance of automated sequences and newsletters.
Social Media Engagement:
- Which platforms brought the most engagement and conversions?
- Analyze follower growth and trends (TikTok, Instagram, Facebook, etc.).
Ad Campaigns: Evaluate the success of paid ads (CTR, CPC, conversions).
Reader Magnet Performance: Did free downloads lead to email list growth and sales?

3. Financial Overview

Review your income, expenses, and profitability. Understanding where your money came from and where it went will help you make smarter financial decisions next year.

Revenue and Expenses:
- Total income from book sales, KU page reads, audiobooks, foreign rights, etc.
- Total expenses, including editing, covers, ads, subscriptions, and software.
Profit & Loss: Assess net profits and areas for cost control.
ROI on Ads: Analyze ad spend (Facebook, AMS, TikTok) vs. revenue earned.
Tax Preparation: Gather receipts, invoices, and royalty statements for tax filings.

4. Author Branding and Platform

Ensure your author brand is polished and consistent across platforms. This includes updating websites, social media, and author bios while reflecting on reader feedback.

Author Website: Is it up-to-date with book links, newsletters, and author bios?
Social Media Presence: Review content strategy, branding, and performance.
Author Bio and Brand: Update bios across platforms to reflect current works and awards.
Reader Reviews:
- Check reviews for insights on reader reception.
- Identify areas for improvement based on reader feedback.

5. Reader Relationships

Your readers are at the heart of your business. Reflect on how you engaged with your audience through newsletters, reader groups, and ARC teams to strengthen those connections.

Newsletter Growth: Assess success in engaging subscribers.
Reader Groups/Communities: Evaluate growth and participation in Facebook groups or Patreon.
Reader Engagement: Reflect on giveaways, surveys, or direct interactions that resonated.
ARC Teams and Street Teams: Evaluate how well these teams supported your releases.

6. Craft Development

Celebrate your growth as a writer. Assess the skills you’ve developed, the trends you’ve observed in the romance genre, and the feedback you’ve implemented to level up your craft.

Writing Skills Growth: Did you take courses, read craft books, or practice new techniques?
Genre Trends: Review trends in the romance market (e.g., tropes, subgenres).
Beta Reader & Editor Feedback: Reflect on constructive feedback received this year.

7. Tools and Systems Audit

Evaluate the tools, software, and systems you use to run your business. Eliminate unnecessary subscriptions, improve organization, and ensure your work is safely backed up.

Software & Tools:
- Assess writing tools (Scrivener, ProWritingAid, etc.), email providers, and ad tools.
- Cancel subscriptions you don’t need.
Backup Systems: Ensure your manuscripts and assets are safely backed up.
Time Management Tools: Evaluate productivity strategies for improving efficiency.

8. Mindset and Well-being

Take a moment to focus on you. Celebrate wins, acknowledge challenges, and reflect on your work-life balance to set yourself up for a more balanced and fulfilling year ahead.

Burnout Check: Reflect on work-life balance and mental health throughout the year.
Wins & Celebrations: Document accomplishments, both big and small.
Lessons Learned: Note key challenges and how you can overcome them next year.

9. Long-Term Goals and Planning

Plan your publishing schedule, revenue targets, and marketing strategies for the new year. Use this section to set a clear and actionable roadmap for your writing business.

Publishing Schedule: Set clear goals for next year’s releases, including preorders.
Series Continuation: Plan upcoming books in existing series or decide if new series are needed.
Revenue Goals: Outline targets for income, expenses, and profit.
Marketing Goals: Identify key strategies to improve discoverability (ads, SEO, collaborations).
Professional Development: Plan to attend conferences, workshops, or retreats.

Download this checklist FREE!

Visit the Members’ Freebie page (you need to be logged in) to get your free end-of-the-year checklist. Not a member? Join FREE here.

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by jennaharte

How to Write a Romance Synopsis That Sells

December 10, 2024 in Blog, Publishing

Confession time…I don’t like writing synopsis. I can edit them. I can give feedback on them. But taking a 75,000 word book and condensing it to 1,000 words or less is torture.

So why do it?

The Point of a Synopsis

If you want to have your book traditionally published, you’ll need to write a synopsis as part of the query package sent to agents and/or editors. The point of a synopsis is to:

Help agents/publishers determine if your story fits their interests
Helps agents/publishers see the story from beginning to end
Helps agents/publishers assess the execution of your plot
- Does it have a coherent structure?
- Does the story hold together?
- Does it fit the genre?
Helps agents/publishers understand your characters (goals, conflicts, overall arc, etc.)

What is a Synopsis?

At its essence, a synopsis is a concise summary of your romance novel’s main events, characters, and emotional beats. Think of it as a roadmap that highlights the critical moments of your story, showing how your characters grow, fall in love, and overcome obstacles. While it should be detailed enough to convey the full arc of your plot, it also needs to maintain clarity and brevity, typically fitting onto one or two pages.

Synopsis vs. Blurb: What’s the Difference?

It’s easy to confuse a synopsis with a blurb, but they serve very different purposes. A blurb, like the one you see on the back of a book or on a retailer’s website, is meant to entice readers without giving away the ending. It’s a teaser that draws readers in with hints of the romance, conflict, and stakes.

In contrast, a synopsis is not about mystery or intrigue. It lays out the entire story, including the resolution. Agents and editors use synopses to assess whether your story has a strong narrative structure, engaging characters, and satisfying emotional depth. There’s no room for cliffhangers here—be prepared to spill all the details.

👉Important!! Don’t think that by leaving off the end of your story will entice an agent/editor to ask you for more. They won’t. They’ll either think you don’t know how to write a complete novel or be irked that you’re pulling a stunt. Both will result in a rejection.

Who is Your Synopsis For?

Your synopsis is written for a professional audience, including:

Agents: They want to quickly determine if your story aligns with what they’re looking for and if it’s compelling enough to pitch to publishers.
Editors: They need to understand the full arc of your story to evaluate its marketability and how it fits into their publishing line.
Critique Partners: A synopsis can also be a valuable tool for early feedback. It helps your peers see the big picture of your story and offer input on pacing, plot coherence, and emotional resonance. This is especially true if you’re submitting your critique in small chunks.
Contests: Judges often review excerpts or partial manuscripts in contests, and a synopsis offers them a clear view of the bigger picture.

Before Writing Your Synopsis

Whether an agent/publisher takes an interest in your book depends on three things:

Quality of your synopsis
Quality of your sample pages
Following the guildelines

Each of these gives a first impression, and if any of them are off, you’ll be rejected. So it’s vitally important that you present your best writing from the get go. That means…

Finish and Edit Your Book

By finish, I mean revised and edited. This book is ready for readers. Don’t think, “They’re going to edit it anyway, so it’s good enough.” Good enough isn’t good enough. Not when you’re competing against hundreds of other books sitting in the agent/editors slush pile. The cream rises, if you have whole milk or half-and-half, you may not make the cut.

If you can afford a developmental and copy edit, do it. Short of that, do your own developmental edit, have critique partners or beta readers read the MS to give you feedback, and use a tool like Autocrit and/or ProWritingAid to make sure you have the best story and cleanest manuscript possible.

Understand Your Genre and Subgenre

Books are rejected for many reasons. Sometimes it has nothing to do with the quality of your writing. If you send your romance to an agent that does women’s fiction but not romance, you’ll likely get a rejection since women’s fiction isn’t the same as romance.

First thing you need to do is to make sure your book meets the romance requirement: The plot is about the couple coming together and at then end they’re happy together.

Second, determine your subgenre. Many agents/editors focus on specific romance subgenres, and don’t represent others. For example, I didn’t represent historical romance. Subgenres include contemporary, romcom, paranormal, sweet, spiritual, historical, fantasy (romantasy), LBGTQ+, erotic, etc.

Understanding your genre and subgenre will make sure you’re targeting the right agents/editors.

Prepare Your Submission

The most important tip I can give you is to follow the guidelines! I can’t tell you how many submissions I received when agenting that didn’t follow the directions that were posted on the submission page. Not following the guidelines tells the agent/editor that you don’t know how to follow directions or don’t care about directions, and both messages are bad. It takes a lot of work and time to get a book published. If you indicate you can’t follow directions from the get go, an agent/publisher might rethink how challenging it will be to work with you.

As far as what to prepare, here’s what you can expect, but again, READ AND FOLLOW THE GUIDELINES!

Query Letter: This introduces your book and you to the agent/editor.
Synopsis: This provides the entire overview of your book, with a focus on the characters, conflicts, and resolution.
Sample Chapters: Prepare 3 chapters, but again, if an agent/editor asks for 2 chapters or the first 5,000 words, provide that instead. You should always submit the FIRST chapters. If you think your writing is best starting at chapter five, then you’ve got work to do. You’ve either started your book early or you need to beef up those early chapters.

Essential Elements of a Romance Synopsis

Writing a romance synopsis requires a careful balance of summarizing the main events while capturing the emotional depth and relationship growth that defines the genre. It has to hook the agent/editor, so it can’t be a basic summary like you might have written in high school.

The key elements of the synopsis are:

Characters
Core Conflicts
Main Plot (beginning, middle, and end)
Resolution

Preparing to Write Your Synopsis

When I sit to write a synopsis, my first feelings are overwhelming. Because of that, I have a few exercises I do to help me the information I need to convey in a manner I can deal with it. I start by making lists and notes the incorporate the items here:

Start with the Big Picture

Before diving into the details, summarize your romance story in one or two sentences. If you started with a premise, use this. Otherwise, develop a simple one-line summary of your story.

Example:
“In a small seaside town, a jaded travel writer finds herself falling for the charming innkeeper who helps her rediscover the magic of love and adventure.”

Who are your characters?

What are their goals, and what gets in the way? What is their personality?

Example:

Jane wants big adventure, not little stories in tiny seaside towns. She’s cynical about the world, which makes her prickly to others, so spends a lot of time alone.

Outline the Main Plot Points

If you’re a plotter, this will be easy. If you’re a pantster, figure out the major beats in your story that form your basic story. These should include:

The inciting incident: What brings the protagonists together?
Key turning points: Moments of growth, conflict, or significant decisions in the romance.
The climax/black moment: The high-stakes moment where everything is on the line.
The resolution: How the story concludes, including the romantic payoff.

Example Outline (this is from my synopsis for Drawn to Her, which resulted in me getting an agent and publisher):

Lexie works for Drake’s ailing grandfather as a personal live in nurse.
They’re goals clash as Lexie wants to make Oliver’s last days peaceful, while Drake is seeking Olivers help in taking over the company from Drake’s twin brother.
Lexie believes Drake is cold, only caring about money. Drake believes Lexie is a gold-digger.
Forced to work together, Lexie learns that Drake is trying to save the company’s workers’ jobs and Drake discovers Lexie is sweet, caring woman who he can’t seem to stop thinking about.
A simple affair begins to grow into more, until Drake believes Lexie is working with his grandfather to test Drake’s commitment to the company.
Lexie gets angry at Drake when he chooses the company over being with his dying grandfather.
In a board meeting, Drake is faced with the life he doesn’t want, and he goes to Lexie wanting love instead.
They admit their love and create a future together.

Flesh Out the Emotional Beats

Romance is as much about the characters’ emotional journeys as it is about plot. Highlight how the protagonists grow, both individually and as a couple:

Show their vulnerabilities and fears.
Reveal how their relationship helps them overcome personal challenges.
Illustrate the chemistry and emotional moments that bring them together.

For example:

“Emma’s guarded nature softens as Jack shows her kindness and trust she thought she’d never feel again. Meanwhile, Jack’s fear of failure melts as Emma helps him see the value in taking risks—for both his career and his heart.”

Write a Draft (see tips below)

Using your outline and emotional beats, write your synopsis as a flowing narrative. Focus on clarity and avoid overloading it with subplots or minor characters. Keep the tone consistent with the vibe of your novel (light and fun, heartfelt and emotional, or dark and intense).

Writing Your Synopsis

The next step is to write. Here’s a basic outline to help you get started:

👉Note that a synopsis is generally written in present tense, even if your book is in past tense.

1. Main Characters & Premise

Start by introducing your protagonists. Briefly outline:

Who they are (names, basic background, and key personality traits).
What they want (their primary goals or desires at the start of the story).
What’s standing in their way (the internal and external conflicts they’ll face).

For example (here is part of my synopsis for Drawn to Her, book 1 in the Southern Heat series – this book lead me to getting an agent, and selling a 3-book deal to Penner Publishing)

Feisty southern belle LEXIE MCKENNA isn’t afraid to speak her mind, which may be why she’s unlucky in love. The only man in her life is her boss, ninety-year-old cantankerous OLIVER CARMICHAEL, for whom she’s a live-in personal nurse. That is until Oliver’s brooding, but sexy grandson, DRAKE CARMICHAEL, arrives demanding Oliver help settle the dispute with Drake’s twin brother over the family’s company’s future.

I was taught to use all caps and full name the first time a character is mentioned. After that, you can use regular letters and just the first name.

2. The Setup (Opening & Inciting Event)

Describe the story’s initial setting and inciting incident. Provide just enough detail to orient the reader while driving the plot forward. The setup should:

Establish the world where the story takes place (small town, bustling city, fantasy realm, etc.).
Show how the protagonists meet and what circumstances spark their interaction.

For example:

Lexie isn’t intimidated by Drake’s size or fierce gray eyes and tells him Oliver’s condition means he can’t work. Drake isn’t a man to let a petite, pixie-faced woman stop him from his goal or charm his grandfather out of money. The compromise is Drake will stay with them in Oliver’s house and be given limited time to consult with Oliver. Although Lexie doesn’t like Drake’s attitude or the way her body responds when he’s around, she’d thrilled Drake will be spending time with Oliver during his last days. Drake is baffled and annoyed at the way Lexie stirs his libido but agrees to the arrangement to save his family’s company and to ensure Lexie doesn’t swindle his grandfather out of money.

3. The Conflict

Romance thrives on tension, and your synopsis should highlight the key obstacles keeping the couple apart. Address:

External Conflicts: Situations, events, or people that create challenges for the couple.
Internal Conflicts: Emotional wounds, fears, or beliefs that cause personal and relational struggles.

For example:

Initially, Lexie’s dislike of Drake makes ignoring the chemistry that sizzles between them easier. However, as the days go by, she discovers Drake’s effort to control the company isn’t greed, but an effort to protect the jobs his brother wants to cut. Underneath his cool, hard facade is a man who cares about people over profits. Drake fights to hide his compassion, especially from Oliver, who raised him to care only about the business and success. But Lexie knows Oliver has regrets over how he lived his life and wants Drake avoid making the same mistakes he did. Lexie works to help Drake prove compassion and success can go hand-in-hand in business and assist Oliver in showing Drake there’s more to life than business.

In Lexie, Drake discovers a woman without guile or agenda, a refreshing change from the manipulators, including his grandfather, he normally encounters. He learns Lexie isn’t after his grandfather’s money and, in fact, her influence may have changed Oliver for the better. But Drake is torn between the priorities his grandfather instilled in him growing up and the lessons the dying man is introducing now. Drake wonders if his grandfather has really changed, or is he testing Drake’s commitment to the business.

4. The Romance Arc

The heart of your synopsis lies in capturing the evolution of the romantic relationship. Focus on:

How the characters’ feelings change over time.
The key moments where their connection deepens (the first kiss, a moment of vulnerability, etc.).
How their love challenges them to grow as individuals.

For example:

Drake’s quest is made more difficult by Lexie who, for reasons he doesn’t understand, distracts him with her beguiling smile and effervescent spirit. Lexie, too, finds it difficult to continue to resist Drake’s appeal. Once their guards are down, the passion erupts, fierce and unquenchable. Their agreed upon one night together extends through the week until Drake has to return to New York, where his brother has forced a meeting that can impact the company’s future. When Oliver convinces Drake to take Lexie with him to New York during her weekend off, Drake is at first angry, believing his grandfather and Lexie are colluding to test his business fortitude. But after spending a day with Lexie in the city he grew up in, Drake begins to wonder if maybe his grandfather is right; love and business can mix.

Lexie tells herself she and Drake are too different to have a future, but after a magical day with him in New York, she allows herself to believe perhaps they can have a future. But all that changes when she gets a call that Oliver is in the hospital and Drake doesn’t return to Virginia with her. She lashes out at him, accusing him of choosing a petty competition between he and his brother over attending to his dying grandfather. When she arrives back in Virginia, Oliver is back home and upset at her for leaving Drake during the most important time in his life.

After Lexie leaves, Drake reminds himself why love is a farce and recommits his efforts to save the family’s company.

5. The Climax and Resolution

A romance synopsis must reveal the ending. Romance readers—and the judges of your synopsis—expect a happy or hopeful conclusion. Cover:

The turning point or climax where the characters overcome their biggest challenges.
How the external conflicts are resolved.
The resolution of the romance, with a clear commitment or happily-ever-after moment.

For example:

As Drake prepares to deliver his business presentation, he takes a good look at his brother and the other board members with money and power, but not happiness or contentment, and glimpses a future he doesn’t want. Realizing love and family should take priority over business, he returns to Virginia, willing to disappoint Oliver by choosing family and the possibility of love over business. Oliver admits he was wrong to raise Drake and his brother to care only for business and is thrilled at Drake’s desire to win Lexie’s heart.

Lexie realizes she’s been too hard on Drake, and when he returns to his grandfather’s home, she hopes for the chance to apologize and let him know she’s willing to move to New York for a chance to be with him. But Drake surprises her, confessing his love, saying he’ll stay in Virginia, and asking her to marry him. Overwhelmed and in awe of Drake’s love, Lexie says yes. They pull together a quickie wedding so Oliver, the man that brought them together, can attend.

Drawn to Her is just under 70,000 words. This synopsis condenses it down to 847 words, a page and a third in length.

Revising Your Synopsis

My first drafts sound more like a book summary than a synopsis. As you revise your synopsis to get under two pages and ensure you’ve got all the elements you need and none you don’t, here are a few additional tips:

Write in your voice and style, and in the tone of the book: If you’re book is a romcom, your synopsis should have the same vibe. If your book is dark and scary, your synopsis should read dark and scary.

Drawn to Here is a regular contemporary romance. Check out this opening to the synopsis for my quirky, humorous cozy mystery to see the difference:

SOPHIE PARKER is book smart, but she’s not wise to the ways of the world, especially to the complex process of clipping, matching, and stacking coupons she’s been forced to learn since her wealthy father ended up in jail for running a Ponzi scheme with her brother, and her mother ran off with a personal trainer. Falling from riches to rags, Sophie is forced to move back to her hometown to make her own way in the world and take care of her curmudgeonly great aunt. She has a college degree, but no employer in the small rural Virginia town needs an employee with a degree in Mythology and Folklore, nor do they want to hire the daughter of a crook. Trying to make the best of a bad situation, she gets a job as wench waitress at a pirate-themed restaurant and joins a couponing group. Hopeful that the only way to go is up, Sophie is dealt a new blow when an innocent airplane ride with her former teenage crush, AJ DEVLIN, leads to their being picked up by the police for the murder of the plane’s indebted owner, JOESEPH CULLEN.

Use concise language, strong verbs, and active voice: Writing a synopsis is one of the best exercises for learning to write tight.

Edit: Like your manuscript, using tools like Autocrit or ProWritingAid can help you find spelling and grammar errors, overused words, passive voice, and more.

Feedback: Find someone who’s successfully used a synopsis to get an agent or publisher and ask them to review your synopsis.

Formatting Your Synopsis

Now that you’ve written an exciting synsopsis, it’s time to format it. The synopsis is formatted differently from the manuscript:

1.Your book’s title, by your name (include writing as if using a pen name), Genre, and word count at the top and centered on the page:

Drawn to HerBy Jenna HarteGENRE: Contemporary RomanceWORD COUNT: 70,000

2. Single space

3. Times New Roman 12pt Font

4. Paragraph indent 5

5. No space between paragraphs (everything single space)

6. First time a character is introduced, put first and last name in all caps.

7. Two pages or less. If you go over 2 pages, edit. The shorter the better! Trust me, agents/editors don’t have a lot of time and the quicker they can read the better. Just make sure your prose is engaging and you tell all the important bits of the story.

Dos and Don’ts for Writing a Romance Synopsis

A well-crafted synopsis is your chance to showcase the best of your romance novel in a concise and professional way. To ensure your synopsis shines, follow these dos and avoid common pitfalls.

Dos for Writing a Romance Synopsis

Keep It Concise
- A synopsis is typically 1-2 pages, single-spaced. Stick to the essential plot points and emotional beats that define your story.
- Less is more—prioritize clarity over complexity.
Write in Third Person, Present Tense
- Even if your novel is written in first person or past tense, the synopsis should always be in third person, present tense.
- This creates a professional and consistent tone.
Example:
“Emma plans a lavish wedding, but unexpected chemistry with Jack forces her to confront her fears of love.”
Focus on the Emotional Journey
- Romance is about more than just events; it’s about feelings. Highlight how the relationship evolves and how the characters grow emotionally.
- Show why readers will root for the couple to end up together.

Don’ts for Writing a Romance Synopsis

Don’t Include Every Subplot or Minor Character
- While side plots and secondary characters may add richness to your story, your synopsis should stick to the main storyline and protagonists.
- Focus on the romance arc and any major external conflict directly tied to it.
Example:
Instead of mentioning a best friend’s subplot, say: “Emma struggles with trust issues as she navigates challenges at work and in her personal life.”
Avoid Vague Language
- Be specific about key events and turning points. Ambiguity makes your synopsis feel incomplete or confusing.
- Replace generic phrases like “things happen” or “problems arise” with concrete details.
Example:
Instead of: “They face challenges that test their relationship,”
Write: “Jack’s fear of commitment drives him to pull away after Emma asks for more than he’s ready to give.”
Revealing the Ending
- A synopsis is not a blurb; you must reveal the ending, including how the romance resolves. Agents and editors need to know the full story arc to evaluate your novel’s potential.
- End on a high note, showing how the couple overcomes their obstacles and finds happiness.
Example:
“Emma takes a leap of faith, and Jack finally confronts his fears, leading to a heartfelt proposal and their happily-ever-after.”

Tags: Publishing No Comments »

by jennaharte

DYI Developmental Editing for Romance Authors

December 3, 2024 in Blog, Editing, Writing Romance

You’ve written your romance novel. Yay! You should celebrate.

But when the celebration is done, it’s time to whip your WIP into shape. Transforming your story into a polished, unforgettable book takes more than a great first draft. That’s where editing comes in.

There are two parts to editing. One has to do with grammar, spelling, and tightening your prose. The other has to do with the story itself. Developmental editing is the process of looking at the big picture—your plot, characters, pacing, and overall story structure—to ensure your story keeps the reader engaged from the first word to the last.

While working with a professional editor is invaluable, not every author has the resources to hire one for every draft. The good news? You can take the first steps yourself. Self-developmental editing is a skill every romance author should cultivate, giving you the tools to identify what’s working, what isn’t, and how to strengthen your story before it reaches an editor or beta readers.

Whether you’re a seasoned writer or finishing your first manuscript, these tips will help you refine your work and ensure your love story resonates with readers.

Preparing to Edit

Before you dive into the developmental editing process, it’s essential to set yourself up for success. Editing a manuscript is a different beast than writing one, and preparation will help you tackle it with fresh eyes and a clear strategy. Here’s how to get started:

Step Away

It’s important to understand that when you read your story, you’re going to overlay what’s in your mind (your visualization of your story) onto the words you read. The problem this poses is that your reader won’t have this. All they’ll have is your words to guide them. The best way to know if it’s your words and not what you see in your imagination that is telling the story is to take break from the book.

Stepping away from your work for a few days—or even a couple of weeks—gives you the emotional and creative distance needed to see your story objectively. When you return, you’ll spot missing details, plot holes, weak character arcs, or pacing issues you might have missed while deep in the creative process. Think of this as giving your mind the reset it needs to read your work like a first-time reader.

Gather Your Tools

Beyond re-reading your manuscript, consider adding these to your editing toolkit:

Editing Software: Tools like Autocrit can give you feedback on your story’s timeline, character arcs, plot, conflicts, potential issues like contradictions, foreshadowing and more.
Notebook or Digital Notes App: Jot down ideas, questions, or insights as you read through your manuscript. Breaking your notes into categories—like characters, plot, pacing, and romance arc—will keep you focused.
Critique Partner or Beta Reader: If you have a trusted writing partner, ask them to read along and provide feedback on specific areas you’re working on, like the emotional progression of your romance or the believability of your characters.
Highlighters and Sticky Notes: Some authors like to print out their manuscripts to read and edit. If this is you, tabs, highlighters and sticky notes can you mark areas for revision. Make sure you’ve put page numbers in your manuscript so when you’re ready to revise your story on your computer, you can easily find the location from your printed version to the digital one.

Mindset Check

Editing is about letting go of what doesn’t serve your story, even when it’s a scene, character, or line of dialogue you adore. Approach the process with an open mind and a willingness to cut, revise, or reimagine elements of your story. Remind yourself that every change you make is bringing your manuscript closer to its full potential. It’s not about perfection; it’s about progress.

For help on this, check out this post on Killing Your Darlings.

Performing a Developmental Edit

Once you’ve prepared to dive into your developmental edit, the next step is to evaluate the core elements of your story. This stage is about taking a close, critical look at the building blocks of your romance novel—characters, plot, pacing, and setting—to ensure they all work together seamlessly to deliver an unforgettable love story.

Step One: Does the Story Meet the Premise?

The biggest question you need to ask yourself is if your story meets the premise. Even if you’re a pantster and didn’t start out with a premise, you should be able to create one for your story.

Your premise is:

Character > Goal > Stakes/Opposition

For example:

Sally is an unemployed single mom who is finally getting on her feet again when she walks into her new boss’s office and discovers he’s her ex and unbeknownst to him, the father of her child.

If you have scenes in your book that don’t serve this premise, consider cutting them as they likely slow your story down or will confuse the reader.

Step Two: Characters

The heart of every great romance is its characters. If readers don’t connect with your protagonists or their journey, the story will fall flat. Here’s what to examine:

Are the protagonists fully fleshed out, relatable, and consistent?
Ensure your leads have distinct personalities, clear motivations, and believable emotional growth throughout the story. Watch for inconsistencies, such as actions that don’t align with their established traits or values.
Is the chemistry between characters believable and engaging?
Chemistry doesn’t just mean physical attraction. It’s about emotional connection, banter, and the small, intimate moments that make readers root for the couple. If their relationship feels forced or lacks spark, pinpoint why.
Are secondary characters contributing meaningfully to the story?
Supporting characters should enhance the main romance, not distract from it. Evaluate whether they help develop the protagonists or add depth to the story without stealing the spotlight.
Does the character grow (character story arc)?
Along with pursuing a goal, your character(s) need to grow and change. They should gain insight and overcome false beliefs and/or heal from an inner wound.

Step Three: Plot

A well-constructed romance plot keeps readers turning pages and invested in the outcome. Look at the overall story structure and ask:

Does the story follow a clear romance arc (romance beats)?
You have a variety of plot structures you can use to tell your story from the Hero’s Journey, Save the Cat, or a basic three-act plot structures. Which ever you use, check that you’re meeting the beats. In a romance, the basic beats include the meet-cute, inciting event, pinch point, midpoint, pinch point, black moment, fallout, epiphany, resolution, and HEA. Check out WWH’s romance beat sheet for more details and tips.
Are there engaging twists and turns to keep readers invested?
Readers know an HEA is coming, but you still need to create excitement and a sense of the unknown in the story. Consider whether your story has unique elements or surprises that add depth without straying too far from genre expectations.
Is the conflict realistic and resolved in a satisfying way?
The conflict should feel authentic to your characters and the story world. The resolution must provide emotional payoff, leaving readers with a sense of closure and satisfaction.

Step Four: Romance Story Arc

We’ve looked at the premise and the plot overall, but in a romance, couple’s arc is the beating heart of your novel. It’s the thread that keeps readers hooked as they follow your characters’ journey toward love. To ensure your romance shines, you’ll need to evaluate its emotional progression, tension, and resolution, while also testing the chemistry between your protagonists. Here’s how to refine this critical element of your story.

Evaluate the Emotional Progression of the Romance

A captivating romance arc hinges on believable emotional growth and high stakes that keep readers invested. As you review your manuscript, consider:

Are the stakes high enough to make the reader care?
The stakes—emotional, external, or both—should create obstacles that challenge your characters and make their journey to love feel hard-won. Ask yourself: What would they lose if the relationship doesn’t work out? Are the stakes clear and significant enough to keep readers rooting for them?
Is the romantic tension strong and sustained throughout?
Tension is the lifeblood of romance. It’s not just about whether your characters will end up together (because we know they will), but how they’ll overcome the obstacles in their way. Review the pacing of your romantic beats—do they ebb and flow naturally, building anticipation and excitement for the resolution?
Is the resolution emotionally satisfying and believable?
The payoff at the end of your romance arc must feel earned and authentic. Avoid overly convenient resolutions that undermine the struggles your characters faced. Instead, aim for a conclusion that reflects their growth and leaves readers with a sense of fulfillment.

Test the Chemistry

Chemistry is what makes readers fall in love with your characters’ relationship. It’s the spark that ignites when your protagonists share a scene. Here’s how to ensure it’s strong:

Is the banter or dialogue authentic?
Dialogue is a powerful tool for showcasing chemistry. Whether it’s playful banter, deep emotional conversations, or heated arguments, your characters’ words should feel natural and reflect their personalities. Look for opportunities to deepen their connection through what they say—and what they leave unsaid.
Do the intimate scenes (physical or emotional) serve the story’s growth?
Intimacy isn’t just about physical closeness; it’s also about emotional vulnerability. Each romantic moment should reveal something new about your characters or deepen their bond. Ask yourself: Does this scene move their relationship forward (or back in the case of conflict), or is it filler? Does it feel genuine to who they are?

Step Five: Identifying and Fixing Common Romance Tropes

Tropes are the cornerstone of the romance genre, providing familiar frameworks that readers love and expect. Whether it’s the irresistible pull of enemies-to-lovers or the heartwarming charm of second-chance romance, tropes help create an emotional connection. But using them effectively requires balance: too predictable, and they risk feeling cliché; too unconventional, and readers might feel alienated. Here’s how to identify and elevate the tropes in your manuscript.

Are Tropes Used Effectively Without Feeling Cliché?

Tropes can feel tired when they’re executed in the same way readers have seen countless times. To ensure yours feel fresh and engaging:

Add Personal Depth to the Trope: Make the trope unique by grounding it in your characters’ specific motivations, backstories, and flaws. For example, if you’re writing enemies-to-lovers, go beyond surface-level animosity and explore the emotional wounds or misunderstandings fueling their conflict.
Subvert Expectations: Consider flipping a common trope on its head. For instance, instead of the billionaire man needing a wife to fulfill a family obligation and a down-and-out woman who needs money, switch it up. I read a romance in which the woman was the billionaire who needed a husband and he was a down-and-out man who needed money to save his family’s business. Small twists can breathe new life into a familiar storyline.
Blend Tropes: Combining multiple tropes can add depth and originality to your story. What happens when a grumpy-sunshine dynamic collides with a forced-proximity scenario? Intertwining tropes creates layered relationships that keep readers hooked. In fact, I know of a course that recommends 3-4 tropes.

Are There Overused Plot Devices That Can Be Made Unique?

Certain plot devices, while beloved, can become stale if not handled thoughtfully. Look out for these common pitfalls and consider how to reimagine them:

The Miscommunication Conflict: Miscommunication is a staple of romance, but it can frustrate readers if it feels contrived or easily solvable. If your story relies on miscommunication, ensure it stems from deep-seated fears or flaws, making it a believable obstacle rather than a plot convenience.
The “Perfect” Protagonist: Flawless characters are unrelatable. Give your protagonists vulnerabilities, quirks, or mistakes that make their journey—and their love story—feel real.
The Overdone Love Triangle: If you include a love triangle, make sure all parties involved are well-developed and their choices meaningful. Readers will engage more with a dilemma where both options feel equally compelling for the protagonist.

Making Tropes Uniquely Yours

When refining your use of tropes and plot devices, focus on what makes your story distinct:

Infuse Personal Style: Your voice as a writer is your biggest asset. Infuse your scenes with your unique tone, humor, or emotional depth to differentiate your story from others in the genre.
Draw from Uncommon Inspiration: Consider incorporating cultural, historical, or mythological elements that align with the tropes but add a fresh twist. For instance, a second-chance romance inspired by a local legend can give your story added depth. I took the single dad trope but made my MMC a guardian for his five-year-old uncle. That’s right…the kid was the son of my lead’s grandfather.

Step Six: Pacing

The rhythm of your story can make or break a reader’s experience. Review the pacing of your manuscript to ensure it’s working for—not against—your story.

Are all your scenes important to the character or plot?
Check that ALL your scenes are important in driving the story forward and/or revealing character. Consider the goal of the scene, the character’s motivation, is the character acting or reacting, the conflicts and tension, and the ending line (does it compel the reader to keep reading?).
Does the story drag in places or rush key moments, like the romantic climax?
Scenes that linger too long can frustrate readers, while rushed pivotal moments can feel unsatisfying. Balance is key. Especially in a romance, in which readers want the emotional rollercoaster ride.
Are subplots balanced with the main romance?
Subplots should enhance the story, not overshadow the romance. Check that side stories wrap up neatly and tie into the overall narrative.

Step Seven: Setting and World-Building

Setting needs to enhance the story, but often it’s written in a way that stops the forward movement of the story.

Are you showing instead of telling?
The goal of setting is to help reader experience what the character is experiencing. But instead of saying, “It was a dark and stormy night,” give readers setting from the character’s POV. For example, “Sally pulled her wool coat tighter around her to guard against the arctic chill.” Use the senses. You can even use the character’s insights or opinions to reveal the setting and character at the same time. For example: The dark sky spit down slush-like snow making Sally wish she was a bear and could hide under the covers until spring. In this example, we know it’s sleeting and Sally doesn’t like it. What if Sally did like sleet? We could write that instead: Sally lifted her head and opened her mouth, catching the slushy snow on her tongue with a laugh.
Is the setting immersive and enhancing the romantic tension?
Whether it’s a bustling city or a quiet small town, the setting should feel alive and contribute to the mood. Consider how your environment influences the characters’ interactions and emotions. There’s a reason some readers like small town romance. Or cowboy romances. Or beach romances. Are you fulfilling what these readers enjoy and expect from these settings?
For subgenres, is the world-building consistent?
If you’re writing in a subgenre like historical, fantasy, or paranormal romance, ensure the details of your world are clear and consistent. Readers should feel transported without being confused or pulled out of the story. Rules of the world should be consistent. I just read an book in which the characters in a book were essentially alive. In a couple of cases, when the reader tossed the book, the characters were also tossed around. But when you think of how we handle a book, it seemed to me they’d be battered and bruised each time you lifted it. Perhaps it only happened when the book was open…I can’t remember. The point is, if you have a “rule” like that, you need to be consistent. So when the reader had the book open and held up to show the character her world, he should have been slipping or sliding about in his world. Note: I did love this idea about the book, but felt it wasn’t consistent through the book.

Post Edit: Getting Feedback

After you’ve done your best to polish your manuscript, it’s time to get a fresh set of eyes on it. Beta readers and critique partners can offer invaluable perspectives, catching issues you may have missed and providing insight into how your story resonates with readers. Here’s how to make the most of their feedback.

Tips for Using Beta Readers or Critique Partners

Finding and working with beta readers or critique partners effectively requires planning and clear communication. Consider these tips:

Choose the Right Readers: Look for individuals familiar with the romance genre and your specific subgenre (e.g., contemporary, historical, or paranormal romance). They’ll be more attuned to the tropes, pacing, and emotional beats readers expect.
Provide Guidance: Give your readers a sense of what kind of feedback you’re looking for. Share specific areas you’re concerned about, like character development, romantic tension, or pacing. A feedback checklist can be helpful here.
Limit the Number of Readers: Too many opinions can be overwhelming. Aim for a small, diverse group (3–5 readers) to get a range of perspectives without feeling inundated.
Be Open to Criticism: Feedback can be hard to hear, but remember, it’s meant to help your story improve. Stay open-minded and resist the urge to defend your choices. Listen and evaluate their suggestions objectively. Remember when I mentioned that you layer what you meant over what you read in your story? Your readers don’t have your insight or vision. If they have critique or questions, it means your words may not have effectively conveyed what you meant.

Questions to Ask Beta Readers

Providing clear questions can help guide your beta readers’ feedback and ensure you get useful insights. Here are some key questions to include:

Character Development:
- Did you find the protagonists relatable and engaging? Why or why not?
- Was the chemistry between the main characters believable and satisfying?
- Were the secondary characters interesting and relevant to the story?
Plot and Pacing:
- Did the story hold your attention from beginning to end? If not, where did it lag?
- Were there any plot points that felt confusing, rushed, or unnecessary?
- Was the romantic arc compelling and well-paced?
Emotional Impact:
- Were there moments in the story that made you feel deeply connected to the characters or their relationship?
- Did the resolution feel earned and satisfying? If not, what would improve it?
Tropes and Expectations:
- Did the story use familiar romance tropes in a fresh and engaging way?
- Were there any moments that felt too predictable or overdone?
Overall Impressions:
- What was your favorite part of the story, and why?
- Is there anything you feel is missing that would make the story stronger?
- Would you recommend this book to a romance reader? Why or why not?

What do to with Reader Feedback

You’ve had a couple of readers read your manuscript and submit their feedback. Now what? Here are my thoughts:

Review all the feedback first: Don’t make any changes unless they’re obvious, such as spelling or you used the wrong character name. Reading critique can be hard, so on this first pass, just read it, take it in, and don’t do anything.
Consider the feedback given: Once you have a moment (or a day or two) to let the “ouch” pass, it’s time to objectively consider what your readers have told you. Did they not understand something? Did they say they didn’t like one of your characters? Why?
Do readers agree? You may find some readers point something out while others don’t. Some will give you contradictory information. It’s time for you to assess who’s right based on your intentions for the story, character, and/or scene in question.

Remember, your goal is to produce the best story you can. To that end, understand that feedback isn’t a mandate for change. You need to review the feedback and decide if it’s helpful and relevant. You don’t want to dismiss any feedback you get. It should all be considered. Your job is to decide what it means and what, if anything you should do with it.

Final Review

Before you consider your manuscript ready for submission or professional editing, it’s crucial to give it one final, comprehensive review. This last self-editing pass focuses on ensuring the core elements of your story—structure, character development, and the romance arc—are as strong as they can be. Use this checklist to guide your final polish.

Story Structure

Does the story have a clear beginning, middle, and end?
Is the romance arc woven seamlessly into the overall plot?
Have all major conflicts and subplots been resolved in a satisfying way?
Does each scene serve a purpose, advancing the plot or deepening character development?
Are the transitions between scenes and chapters smooth and logical?

Character Development

Are the protagonists fully realized, with distinct personalities, motivations, and flaws?
Do your characters experience growth or change over the course of the story?
Is the chemistry between the main characters believable and engaging?
Are secondary characters well-developed and relevant to the story?
Do the characters’ actions and decisions align with their established traits?

Romance Arc

Does the romance have a clear progression, from the initial meeting to the resolution?
Are the stakes high enough to make the reader care about the relationship’s outcome?
Is the romantic tension sustained throughout the story?
Are the intimate moments (emotional or physical) meaningful and moving the story forward?
Does the resolution provide a satisfying and believable payoff for the romance?

Dialogue and Voice

Is the dialogue authentic and reflective of each character’s voice?
Does the dialogue help build chemistry between the protagonists?
Are the inner thoughts and narration consistent with the point-of-view character’s voice?
Have you eliminated unnecessary dialogue tags or overly descriptive attributions?

Pacing

Does the story flow naturally, with no dragging or rushed sections?
Are key romantic beats given the appropriate time to develop?
Are subplots balanced, enhancing rather than overshadowing the main romance?

Setting and World-Building

Is the setting vividly described and contributing to the romantic tension?
For subgenres, is the world-building consistent and immersive?
Have you avoided unnecessary exposition or info-dumps?

Prose and Style

Have you eliminated repetitive phrases or overused words?
Is the tone and style consistent with the genre and subgenre of romance you’re writing?
Are descriptions evocative without being excessive?
Have you carefully proofread for grammar, spelling, and punctuation errors?

Reader Experience

Does the opening grab attention and establish the tone of the story?
Are there enough twists and surprises to keep the reader engaged?
Does the ending leave the reader emotionally satisfied and hopeful?
Would you, as a reader, want to recommend this book to someone else?

Final Step: Read It Again

Consider reading your manuscript aloud to catch awkward phrasing or unnatural dialogue.
If time allows, step away for a few days and return for one last read with fresh eyes.

Next Steps….When to Bring in a Professional

No matter how thoroughly you’ve self-edited, there comes a time when your manuscript can benefit from the expertise of a professional. No matter how hard you try, there will be items and issues you miss because you read what you meant, not necessarily what’s on the page.

A professional editor offers a fresh perspective and specialized skills to help you take your romance novel to the next level. Here’s how to know when your manuscript is ready and what a professional editor can do for you.

Signs Your Manuscript Is Ready for Professional Eyes

You’ve worked hard to polish your manuscript, but how do you know it’s ready for a professional editor? Look for these signs:

You’ve Done Multiple Revisions: Your manuscript has gone through several drafts, and you’ve addressed major issues in plot, character development, pacing, and the romance arc.
You’ve Incorporated Feedback: You’ve shared your work with beta readers or critique partners and made changes based on their insights.
You’re Stuck or Unsure: You’ve reached a point where you can’t see what else needs improvement or feel unsure about certain elements of your story.
You Want an Expert’s Eye: You’re confident in your story but want a professional to identify subtle weaknesses or ensure it meets industry standards.
You’re Preparing to Query or Self-Publish: If you’re gearing up to submit to agents, editors, or self-publish, a professional editor can ensure your manuscript is in the best possible shape.

How a Professional Developmental Editor Can Enhance Your Book

A professional developmental editor brings years of experience and objectivity to your manuscript, offering insights that go beyond what you might notice on your own. Here’s how they can help:

Big-Picture Feedback: A developmental editor focuses on the structure, pacing, and overall flow of your story. They can identify plot holes, inconsistent character motivations, or areas where the romance arc needs more depth.
Strengthening the Romance Arc: With a focus on the romance genre, they can ensure your romantic tension, stakes, and resolution meet reader expectations while staying true to your unique voice.
Polishing Your Prose: While developmental editors don’t focus on grammar or line edits, they can highlight areas where your prose could be clearer or more engaging.
Genre Expertise: A professional editor who specializes in romance understands the tropes, pacing, and emotional beats that readers crave and can help you align your story with market expectations.
Objectivity and Perspective: They approach your manuscript without the emotional attachment you might have, providing honest, constructive feedback to elevate your story.

Finding the Right Professional Editor

When seeking a developmental editor, look for someone with experience in the romance genre and, ideally, your specific subgenre. Research their credentials, request a sample edit, and ensure their feedback style aligns with your needs and goals. The best place to start is with your network, asking for referrals.

The Cost of a Developmental Editor

Alas, editing isn’t cheap. It’s one of the most expensive costs in book writing. If you’re an indie author, paying for editing (at the very least copyediting or proofreading) is important. If you’re seeking representation, you might get away without a professional edit IF you’ve done a thorough revision using the guidelines above and had critique or beta readers. But you’re taking a chance. I can’t tell you how many manuscripts I requested when I was an agent that fell apart in the middle. When it comes to getting an agent or publisher, you don’t have a second chance unless they ask for a revise and resubmit, which is rare.

Developmental Editing:

$0.03 to $0.10 per word
$7 to $14 per page

An 80,000 word manuscript would be anywhere from $2,400 to $8,000. Most I see from freelance editors is closer to the 3 to 5 cent per word.

Copyediting/Proofreading

$0.01 to $0.04 per word
$1.00 to $3.00 page (may include royalties)

An 80,000 word manuscript would be anywhere from $800 to $2,400.

Self-developmental editing is an essential step in the journey to creating a romance novel that resonates with readers. By evaluating your manuscript with a critical eye, polishing the romance arc, and refining the core elements of your story, you’re not only strengthening your book but also honing your skills as a writer. Every pass through your manuscript is an opportunity to deepen your characters, enrich your plot, and heighten the emotional impact of your romance.

Share your own self-editing tips in the comments below.

Tags: Revision & Editing No Comments »

by jennaharte

WWH 2024 End of Year Survey

December 3, 2024 in Blog

It’s that time of year when I look to 2025 and how I can make Write with Harte a better resource for you. Your feedback will help me make decisions on what to add, expand, or get rid of. If you could take a few minutes to fill out this end of year survey, I’d appreciate it!

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by jennaharte

Black Friday Deals for Romance Authors 2024

November 26, 2024 in Blog, Tools & Resources

Black Friday is … well on Friday! While it’s a great time to pick up deals for holiday giving, authors can find other great deals to support their writing career. Or they can let their friends and family know of these great gift ideas.

By the way, if you’re into savings, make sure you sign up for Swagbucks and/or Rakuten. So many online retailers earn your points through these programs that you can use for cash back or giftcards. I let my points ride until this time of year, when I use them to buy gifts or get giftcards for gifts.s for gifts.

Editing Tools

ProWritingAid – Get 50% OFF Yearly and Lifetime Plans This Black Friday

ProWritingAid is one of the most used editing tools in the writing world. It will not only help you find grammar and spelling errors, but also it can help you improve the quality of your writing. It finds passive voice, highlights when you start too many sentences in a row with the same word, offers suggestions for better word choices, and more.

Autocrit – Get 50% off lifetime plan (need to wait for Black Friday Deal to pop down on the page to access it)

This is the deal I got years ago. Although there are almost too many bells and whistles for me, there is so much this app can do to help you find and fix issues from the basics like passive voice, filler words, overused words, to areas like tense issues, pacing,

EditGPG – Get Annual Plan 40% off Promo code: LIFETIME40

I just discovered this through Jane Friedman’s Hotsheet and am excited to try it out. It’s an editor like ProWritingAid, that allows you to decide how deep you want your editing to be, help to modify tone and structure, or tailor to a specific audience. You use Word Track Changes so you know what you changed (ideal for editors and proofreaders), and it works in many languages. It’s free up to 10,000 words per month, or for Pro it’s $10 per month ($8/mo with yearly subscription $96) for 200,000 words, and for Elite $25 per month ($20 /mo with yearly subscription $240) for 1,000,000 words.

But with your promo code: LIFETIME40, you can save 40% on annual plans… Pro: approx $58 and Elite: $144 (if I’ve done the math right!).

Graphics

Deposit Photos – $49 single onetime purchase

- All images are royalty-free
- Images may be used for commercial purposes, both online and print
- Images can be downloaded at any time
- Background remover
- Image upscaler
- Reverse image search
- 100 one-time AI image generator credits
- 100 one-time image/vector, video, or audio file credits from Depositphotos
- 300M+ images to choose from

Not only do I use Deposit Photos for my covers, but also for social media, blog posts, and more. I signed up for the regular monthly subscription because this special deal wasn’t available when I needed graphics. Lucky you, Appsumo is running the special offer where you can get 100 stock photo and vector images of any size, that are royalty-free and come with a standard license (you can use them for book covers, social media, etc).

Social Media

Social Bee – 70% off for 3 months on all monthly plans or 50% off for 1 year on all yearly plans: Promo code: SOCIALBEEBF24.

30% off for 3 months on all monthly ConciergeBee services (content created for you) with code CBEEBF24

Create, recycle, schedule, publish, analyze, engage, collaborate, and approve your social media posts — all from one place.

This is the social scheduling tool I use. In full transparency, I picked it up as a special deal through AppSumo, which isn’t available anymore. But I still this is a great deal. Social Bee works with all the major social media platforms:

Facebook (pages and groups – for groups you need to turn on universal posting)
Instagram (posts, reels, stories)
Threads
X
Bluesky
TikTok
Pinterest
LinkedIn
Google
YouTube

PLUS…it integrates with Canva. You can pull in or create your Canva content from within Social Bee. It also integrats with Upsplash and Giphy.

You can create posting categories and schedule by category, such as “WWH blog post” is scheduled for Wednesdays. Any content I make in that category is put in the posting queue for Wednesday.

Any content you create, you can mark for reposting and it will go into the queue as well. This is great for posts like “Get my free book” or “Follow me on”, etc.

You can create hashtag lists, add emojis and more. You can create a single post to go out to several platforms, and tweak each post from within your posting setup.

Finally, you can get analytics on how your posts do.

TikTok for Authors – 30% off the course (actually, you can 30% off any of Kate’s courses – check the Courses tab on the website)

I’ve taken a couple of TikTok courses, and this one I felt was the most helpful because Kate is a romance author who boosted her book sales through TikTok. She explains how the algorithm works (different from other platforms) and how to create videos (faceless if you want) that get traction. She even walks through why you might want to dump your existing account if it’s not working, and how to create accounts that target your reader (e.g. instead of an author account, a romance book account).

Of course, the U.S. may ban TikTok in January 2025. At one point, the incoming president posted a TikTok saying if you want to keep TikTok, vote for him and he’ll save it. But with all the concerns about China, who knows if that will happen?

Kate has other courses which are also 30% off including (Note prices here are regular prices. Discount is taken on the order page)

Streamline & Sell ($199 or 2 payments of $99.99)- The comprehensive course for marketing your books on ANY platform QUICKLY so you can get back to what you love!
TikTok for Authors ($199 One time $49.99 For 4 months) – The comprehensive TikTok course that has already helped thousands of authors…
Book Marketing Pro – The all-new course on creating hooks that will sell your books on any platform! (Note: Kate’s methods relies on hooks to grab readers, so if creating them about your books or social content ideas is hard, this could be a course you want to check out.)
Self Publishing Success ($25 regular) – Learn the easiest way to start publishing your very own books!

You can access all these courses at Alyne Digital Solutions under the Course tab.

KingSumo – (Free or $49) This is a contest app, but along with running a contest, it can help built your social following and email subscribers.

Productivity

Merlin (Appsumo Deal for Today, Nov. 26) – This is a chrome extension that gives you access top AI models like GPT-4, GPT-4o, Claude-3, Gemini, Opus, Mistral, and Llama in one click. Use AI to research and summarize videos, websites, and documents, plus write social media content in 128 languages, and more.

AppSumo – Lots of Black Friday deals and regular deals to help with everything from social media, productivity, SEO, video, photos, email, and more. I’ve bought a ton of great apps and tools from AppSumo, like KingSumo (Free or $49), a contest app, but along with running a contest, it can help built your social following and email subscribers.

Tags: Marketing & Promotion, Tools No Comments »

by jennaharte

Mastering Rapid Release for Romance Authors in 2025

November 12, 2024 in Blog, Publishing

I’ve been ghost writing since the end of 2019. I’m currently working on my 80th ghost written book (that’s 80 books in 60 months). That doesn’t include the 7 books I’ve written under my name during that same time (4 fiction, 3 nonfiction).

Granted, my “day job” is ghostwriting, so I have the time to write 1.3 books a month (Currently, I average one 70,000 book a month for my client). But other authors have found success in developing a consistent, rapid release strategy. As I look to 2025, I want to boost my own release schedule to more than 1 fiction book a year.

If you’d like to increase your romance release schedule, check out the tips below:

What is Rapid Release?

At its core, rapid release is all about publishing books back-to-back on a tight schedule—think monthly or even weekly! For romance authors, this approach has proven especially effective, as romance readers are among the most devoted and hungry readers out there. They can devour a book in a day or two, and once they’re hooked, they’ll eagerly wait for the next one… if it’s not too far behind!

The beauty of rapid release is that it keeps readers engaged in a series, heightening the anticipation and building buzz in a way that’s hard to achieve with a slower release schedule. Romance is particularly well-suited to this because readers love diving into worlds and characters they can get to know over several books. Think family sagas, best friend groups, or interconnected standalones. The faster readers can get to the next story, the more loyalty and excitement builds around your brand.

Note, this is the type of release that many clients who hire ghostwriters plan. Many of them have taken the Fiction Profits Academy or similar course (Ty Cohen has one too, I think) that teaches how to identify top selling books, how to hire a ghostwriter, how to hire editors and cover artists, how to set a publishing schedule, and how to market (using Facebook Ads and newsletter swaps), to build a successful publishing career.

Types of Rapid Release Schedules

You can do whatever you want in terms of setting a publishing schedule. Here are a few popular ones:

Drop the first 2 books within a week, and the next books 2 to 3 weeks after.
Publish every two weeks. This requires getting significantly ahead and an ability to write and process your books (edits, etc) quickly and efficiently. Or you can write shorter books (30,000 to 50,000 words)
Monthly releases. For many, this still might be too much, but it’s definitely more realistic than every two weeks.
Publish every-other month: This is six books a year. You can schedule them to hit peak romance topics such as Valentines day, Summer/Beach reads, spooky reads in the fall, and holiday in winter.
Quarterly releases. Many indie authors settle on four-books a year. Depending on the series, it could be a series a year with four books in the series.
Publish the entire series at once: Streaming TV has spoiled us when it comes to binging content. You can publish the entire series at once.
Write a serial: You can release by chapters (episodes) to have a story that goes on and on and on. Once you have a “season” finished, you can publish as a book. You can publish your serial on Radish, Royal Road, Wattpatt, or on your own through platforms like Ream Stories or Patreon.

Planning Your Rapid Release Strategy

Success in rapid release requires:

1. Setting Realistic Goals

Burnout is a real thing for rapid release authors. Before diving into a rapid release schedule, it’s essential to set a pace that works for you. The key here is consistency: whether that means releasing a book every month, every two months, or even quarterly, the goal is to maintain a rhythm that keeps readers engaged without burning yourself out. A monthly release might maximize engagement, but if that pace feels overwhelming, a bi-monthly or quarterly release can still work wonders.

Rapid release authors generally get ahead in their schedules. When book 1 releases, book 2 is going up for presale, book 3 is with the editor, and book 4’s draft is nearly finished. Take a moment to assess how many books you need to complete ahead of time to stay on schedule comfortably. A good rule of thumb for rapid release is to have at least two or three books ready before you publish the first. This way, you won’t feel rushed between releases, and you’ll have the flexibility to tackle any last-minute edits or marketing needs without sacrificing quality.

2. Choose Your Series Type

The structure of your series can make a big difference in how easily you can plan and write for rapid release. Romance readers love getting attached to characters and seeing how their stories intertwine, so consider series options that deliver this experience. For example:

Interconnected Characters: Series featuring siblings, best friends, or coworkers let each book focus on a different character’s love story while keeping a familiar cast in the background. This approach allows readers to immerse themselves in a shared world, building attachment with each installment.
Interconnected Standalones: Alternatively, you could create a series that isn’t linked by characters but by a common setting, theme, or trope (like a shared small town or a billionaire world). This option allows for creative flexibility while maintaining a familiar vibe that readers will recognize and anticipate.

Whichever type you choose, keep reader expectations in mind. Romance readers tend to appreciate series that offer a mix of familiar elements and fresh surprises. Creating a structure that aligns with popular expectations while weaving in your unique touch can help keep readers hooked.

3. Understand Reader Demand and Trends for 2025

Romance is a genre that thrives on trends, and tapping into popular tropes can give your rapid release a significant boost. In 2024, fake relationships, dark romance (e.g. mafia), enemies to lover, and hockey romances have been popular. But that could change at any time, so you’ll want to research the top-selling romance books or follow popular romance influencers on social media to keep a pulse on emerging themes.

You can also leverage your reader community to gain insights into what they’re currently loving. A quick survey sent to your email list or a poll on social media can provide valuable feedback on the tropes and settings your readers are most excited about. This kind of direct input can guide you toward creating stories that have a built-in audience, helping your rapid release find traction right from the start.

Writing and Production for Rapid Release

When setting up your rapid release, you can afford writer’s block or other delays, especially if you plan to put your book up for pre-sale. Here are tips for getting all your ducks in order.

1. Pre-Writing and Drafting Strategies

Planning is your best friend when it comes to rapid release. For a series, take time to outline the overarching story arcs and character developments in advance. This can help you stay on track and maintain continuity across multiple books, which is essential when writing fast. If you’re dealing with interconnected characters or a storyline that spans several books, mapping out these arcs ahead of time will make your drafting process smoother and help you avoid plot inconsistencies.

Consider using tools like Scrivener or NovelCrafter to organize your story structure, keep track of character details, and maintain consistency from one book to the next. These tools can help you keep all your notes, world-building, and plot points in one place, making it easier to pick up where you left off with each new book.

2. Use a calendar!

There are many moving parts to writing, editing, and publishing a single book. In rapid release, you’re having to keep track of several books at once. Have a schedule in which you have every step of every book mapped out. For example, for book 1 you may have writing and order cover in February, revision first 2 weeks in March and editing last two weeks of March, presale and pre-launch set up in April, and release in May. Book two may be writing and book cover over in March (while revision and editing are happening with book 1), revision and editing in April, presale and launch in May, and release in June.

The point is, you may be focused on the current book, but you can’t forget the tasks required for the later books to insure they’re released on time.

3. Batch Your Production Steps

To maximize efficiency, try batching your writing and production steps. For example, you could draft multiple books before moving on to the editing phase, allowing you to maintain a consistent rhythm without constantly switching between writing and revising. This approach can also apply to editing, cover design, and formatting. Working on these tasks in bulk will help streamline your process and keep everything on schedule.

Another strategy is to alternate tasks, such as editing one book while drafting another. This method can keep your mind fresh by switching between tasks and ensures you always have something in the pipeline, helping to reduce any downtime between releases. Think of it as setting up a production line where each book is at a different stage, keeping the workflow consistent.

4. Engage with Cover Designers and Editors Early

Your editors and cover designers are crucial players in your rapid release strategy, so it’s important to book their services well in advance. With a series, you might consider pre-booking all your editing slots for the year and arranging a schedule that ensures each book moves smoothly through its stages. This not only avoids delays but also keeps everyone on the same page.

For a consistent brand, consider pre-ordering covers for the entire series. Working with your designer early on can help create a cohesive look and feel that readers will recognize from book to book. Having your covers ready in advance means you can focus on other aspects of the launch process without worrying about last-minute design issues, and it allows you to tease future books to your audience with covers that are already in hand.

Building Hype Pre-Launch

Marketing still plays a crucial role in success no matter how often you market. The advantage of rapid release is that once you gain a reader, it’s easier to keep them as you have a backlist and/or new books coming quickly to keep them engaged.

1. Create a Teaser Campaign

Building anticipation before your release is essential to get readers excited and talking about your series. Start with a teaser campaign that includes cover reveals, sneak peeks, and teaser quotes. Share these regularly on social media platforms, your website, and in your newsletters. For example, you could reveal one part of the cover each week or post a favorite line from the upcoming book with a hint about the storyline.

Platforms like TikTok, Instagram, and YouTube are perfect for engaging, visual content that can help build buzz. On TikTok, you could create short videos showing the “mood” of the series or host live cover reveals. On Instagram, consider sharing character aesthetics or story graphics, while YouTube can be ideal for longer sneak peeks or even reading an excerpt aloud. The goal is to create a sense of anticipation, giving readers something to look forward to with each post.

2. Use Pre-Orders Strategically

Setting up pre-orders for your series can help lock in readers early, especially those who are excited to stay with you for the whole journey. If possible, offer pre-orders for the entire series, beginning with book one, so readers can commit from the start. Platforms like Amazon allow you to schedule multiple books in a series for pre-order, which means that as readers finish one book, they can immediately pre-order the next, keeping momentum strong.

When it comes to distribution, consider whether Kindle Unlimited (KU) or wide distribution is the better fit for your audience. KU can be effective for binge readers, especially if you’re releasing quickly, as readers can go from book to book without additional costs. However, if you have a broader readership or want to reach a wider market, distributing to all retailers might better serve your goals. Some authors experiment with a mix, beginning with KU and then going wide, depending on their strategy.

3. Engage Your Existing Readers

Your current readers are often your best advocates, so make them feel special by giving them exclusive access. Consider creating an email series or a private group (on Facebook, Discord, or similar platforms) where you can share early sneak peeks, deleted scenes, or special updates about the series. You might even offer your inner circle a chance to vote on certain details (like a character’s name or favorite hobby) to make them feel even more invested.

Offering bonuses or exclusive content is another great way to drive pre-orders and sign-ups. You could create a bonus scene, downloadable artwork, or even an author Q&A video just for those who pre-order or join your list. This gives readers a reason to commit early, while the exclusive content adds value and strengthens their loyalty.

By building excitement with a strategic teaser campaign, making it easy for readers to pre-order the entire series, and nurturing your existing fan base, you’ll be setting your series up for a successful launch and sustained momentum.

Launch Day and Post-Launch Strategy

Your book is ready to release!

1. Make Launch Days Special

Launch day is the big moment, and making it feel special can drive excitement and engagement among readers. Consider hosting activities such as social media takeovers, live events, and giveaways. A Facebook or Instagram Live event where you discuss the book, answer questions, or do a quick reading can create a sense of connection and celebration. Social media takeovers, where you post on other accounts within your genre or niche, can help you reach new readers.

Giveaways are another great way to generate buzz. You could offer signed copies, exclusive swag, or a chance to win a gift card or another prize that resonates with your target audience. Make sure to promote these activities leading up to launch day to build excitement and ensure your audience knows where and when to join the fun.

2. Promotional Strategy for Each Book

Once your book is live, having a structured promotional plan in place can help sustain momentum. Invest in a mix of ads on platforms like Amazon, Facebook, and TikTok to reach different segments of your audience. For Amazon, consider targeting keywords or genres that align with your book’s themes. On Facebook, target readers interested in similar romance authors, and on TikTok, create short, engaging video ads that showcase the book’s vibe and hook potential readers with visual storytelling.

In addition to ads, set up newsletter swaps with other romance authors in your genre. These swaps allow you to reach a wider audience by promoting your book in other authors’ newsletters while they promote theirs in yours. You can use a service like Bookclicker, find newsletter swap groups on Facebook, and/or reach out to authors who target a similar reader as you do.

Consider participating in book promotion sites like BookBub, where you can list your book in a daily deal or feature, reaching romance fans who are eager to find their next read. For rapid release, aim to stagger these promotions so each book in the series gets its time to shine without overwhelming your marketing budget.

3. Rapid-Fire Ads and Reader Feedback Loops

Rapid release offers a unique advantage: you can quickly incorporate reader feedback and sales data to fine-tune your strategy for the next book. After each launch, monitor reviews, reader comments, and beta reader feedback to identify any recurring themes or suggestions. For example, if readers love a particular side character, you could plan to feature them more prominently in a later book, or if they’re looking for more of a certain trope, you can adapt upcoming stories to meet that demand.

Using rapid-fire ads is another powerful approach. Running short-term, targeted ad campaigns right after launch can give you immediate feedback on which visuals, ad copy, and targeting options resonate best with your audience. By analyzing this data, you can make informed adjustments to your ads for the next book in the series, maximizing effectiveness and getting better results with each release.

Tracking Success and Adjusting Your Strategy

If you’re going to do all the work to make rapid release a success, you need to know if it’s actually working.

1. Monitor Key Metrics

With rapid release, keeping a close eye on your performance metrics can make all the difference in maximizing your series’ potential. Start by tracking pre-orders and sales rank for each book. Pre-orders can give you an early glimpse into reader interest, helping you gauge how much hype you’ve built before each launch.

Meanwhile, sales rank—especially in Amazon’s category rankings—provides a sense of how well each book is performing against other books in the same genre.

Don’t forget to pay attention to review trends as well. Readers’ reviews often contain valuable feedback about what they enjoyed and what could be improved.

Additionally, use analytics to measure your ad performance across platforms like Amazon, Facebook, and TikTok. Take note of which ads are getting the most clicks and conversions, as well as any patterns in reader engagement on social media. By keeping a consistent watch on these metrics, you’ll have a clear picture of what’s working and where there’s room for improvement.

Finally, with rapid release, you’re hoping for more than a single book’s purchase; you’re looking for read-through. You want readers to go from book 1 to book 2 and so on. You want to track sales across the books. If book 2 has low sales, you want to consider whether it’s because it didn’t resonate with readers enough to have them wanting to read more.

2. Adapt to Market Feedback

Rapid release offers a unique advantage in that you can adjust your strategy as you go. Be open to pivoting based on reader feedback and sales data. For instance, if a particular trope or storyline is resonating with readers, consider highlighting similar themes in your marketing or even shifting your story arcs in upcoming books. Likewise, if reviews mention a character that readers especially love, you might feature that character more prominently in future installments.

Consider adjusting your release schedule or promotional strategy based on what you see in the initial results. If a monthly schedule feels too fast and leaves you overwhelmed, moving to an every-six-weeks or every other month release could improve both your quality and your ability to engage with your readers.

Similarly, if certain promotional tactics or platforms are delivering higher engagement, double down on those to maximize your reach. Flexibility is key in a rapid release strategy, and small adjustments can make a big difference in sustaining momentum.

For more info, check out the following books:

Writing and Releasing Rapidly (Indie Inspiration™ for Self-Publishers Book 1) By Elena Johnson

Rapid Release: How to Write & Publish Fast For Profit (Rapid Release Series Book 1)

A Book A Week: How I Outline and Draft a Full Novel in Just A Week (Self-Publishing Success 1) By Kate Hall

Write to Market: How I Write A Book That Will Sell Well In Its Genre (Self-Publishing Success 2)

Tags: Goals & Planning, Publishing, Writing No Comments »

by jennaharte

Best Social Media Tips for Romance Authors

November 5, 2024 in Blog

I don’t know about you, but one of my biggest challenges as a romance author is keeping up on social media. Facebook author page. Facebook group. Twitter/X. Tiktok. Pinterest. Instagram. YouTube. Plus, some platforms, such as Facebook and Instagram, have multiple content types (posts, stories, reels, live, etc).

Many authors I talk to find social media not just challenging, but also a chore. When that happens, and social posts are done simply because you feel you need to post something, you’re not going to have results. Yes, you can hire someone to help you, but your social media will attract more readers and sell more books the more it reflects who you are and the more you participate.

The question is, how can you do that without spending more time creating and posting content than you do writing?

Here are some tips and strategies that might help you develop a social media plan.

Social Media Tips for Romance Authors

1. Pick two or three social platforms that your readers use and you feel you can commit to.

If your goal is to gain greater exposure for your books and/or build a community around your books, then you need to pick the platforms that your readers use to talk about the types of books you write.

FACEBOOK
Facebook is usually a good bet if you have older (millennial and older readers). With over a billion people, a significant number of them romance readers, it’s a place to be where they can easily find you.

Facebook Author Page: A Facebook author page can be a resource to share your books, but you’ll want to mix it up with other content that attracts your reader. This can include teasers, behind-the-scenes pictures, micro-blog content, what you’re reading, and more. Extra tip: Invite people to like your page once they engage. Facebook will let you know about this and even suggest that you invite them to like you.

Facebook Reader group: Managing a reader group is a great way to build a community around you and your books. Readers love to engage with authors they enjoy, and this is a great place to do it. You can give them advanced peeks, behind-the-scenes glimpses, exclusive content, and, of course, they can talk to you.

Other Reader Groups: Facebook is filled with genre-based groups, even within subcategories of romance. Do you write paranormal romance? There are hundreds of paranormal romance book groups. The same is true for dark romance, sweet romance, and more. Just use the search option to find groups in your book’s category. Be sure to read the rules as some will have rules around if and/or when you can post your own books. Some have author takeover events. Others have one day a week in which authors can share their books.

Facebook Live: This can be a great way to connect with your reader group or livestream bits of events you’re at.

INSTAGRAM
The challenge I’ve had with Instagram is figuring out what content to post on the various features; feed, stories, reels, IGTV.

Feed (square photos): I see many authors using the feed (square pictures) to post pictures of their cats while they’re writing, memes, and more. You can also have books and teasers.

Stories: Stories came about in response to Snapchat. These are spontaneous, less edited moments in time, that disappear (unless saved) in 24 hours. Some authors use stories to show unboxing of their books or their cats sitting on their keyboard.

Reels: Reels is Instagram’s answer to TikkTok. They are short entertaining videos. The big difference between reels and stories is that reels will show up on your feed, whereas stories don’t.

Hashtags are key to being found, so it helps to have 10 or 20 on hand to use related to reading, books, and your genre.

To be honest, I’m working on my author Instagram, wanting to clean up my feed and do more reels. To get ideas, follow authors in your romance subgenre.

TIKTOK

I’ll be honest in that I’m not quite sure what to do about TikTok. Yes, TikTok readers have exploded the careers of romance authors. With that said, there’s a growing question about if TikTok will remain in the U.S., and of course, the time it takes to create TikTok’s that will help you build your readership. Author Kate Hall swears by TikTok skyrocketing her book sales, and she created a course (TikTok for Authors– course information lower on the page) that does a good job explaining how TikTok works (including understanding the algorithm, which is different than other social media), as well as creating “hooks” that attract readers.

Following Booktok hashtag can give you a good idea of the most popular books on the platform. If your readers are there, maybe it’s time to learn about Tiktok for authors. Follow authors in your romance subgenre to get ideas on what to post. Consider starting by participating in popular trends to get seen and grow your following.

Tip: You can download your TikTok videos and post them on Instagram Reels. Or make the raw video on your phone (as opposed to the TikTok app), and post it both to TikTok and Reels. Or create videos without your face using Canva. I create videos now for TikTok, Reels, and Shorts in Canva, and use Social Bee to schedule them.

Like Instagram, hashtags help you get found.

YOUTUBE

YouTube isn’t always on the list when you think of social media, but its BookTube community has done a great deal to help sell books. Further, it’s Shorts (YouTube’s response to TikTok and Reels) is another place to promote yourself and your books on one of the largest platforms in use.

YouTube also has a social aspect beyond video comments in the Community Tab. Here you can post content the same as you post to Facebook, including text, images, videos, and gifs. You can post quizzes and polls too.

TWITTER/X

I’ll be honest in that I never loved Twitter. I couldn’t figure out how to best use it. Then it just got to be a tough place to be, so I closed down my account.

With that said, many authors have found Twitter/X helpful as agents and editors use the resource to share tips or ask for submissions. However, I’m not sure it’s a place where romance readers hang out to learn about books.

Like the other platforms, you want to create posts that go beyond “buy my book” to being someone romance readers want to follow.

Hashtags are used on Twitter, but not to the extent of the other platforms. Two or three are generally recommended and, of course, need to fit into your character count. You can take advantage of book and writing hashtags such as #1LineWednesday where you share one line from your current #WIP (work in progress).

PINTEREST

I don’t know many authors that use Pinterest in the author marketing, but I know many who use it to store pictures based on characters, settings, and items in their stories, plus other research. Your research and book mood boards are something that could be fun to share with reader through other social media. For example, I’ve used Pinterest boards to share interesting tidbits about my books to my reader groups. Here’s a lingerie board I made for Tess Madison Valentine for my Valentine mystery books. Tess loves couture lingerie and ultimately ends up buying a lingerie boutique.

GOODREADS

It seems like Goodreads is a no-brainer when it comes to a social platform for authors because it’s designed for readers. But I’ve struggled to use it to my full advantage. For one, the site is still clunky and overwhelming. It’s been a surprise to me that Amazon hasn’t done more to make it easier to use.

With that said, many authors use Goodreads to great success. It is a place readers use, including TikTok and YouTube book influencers.

It’s different from other social media in that you’re not posting your lunch updates. There is an Ask The Author feature that you can use to answer reader questions and you can feed your blog’s RSS onto your profile. Mostly it’s a place where readers can find and review books, organize their books (want to read, reading, etc), and join discussion groups to talk about books.

In an odd turn, Amazon books often have Goodreads ratings on book pages along with Amazon’s rating. Weirder still is that Goodreads ratings are often lower than Amazon ratings and many authors feel Goodreads reviewers are more critical. However, many authors, myself included, have found they have more reviews/ratings on Goodreads than other sites, including Amazon.

Alessandra Torre used to have a free Goodreads webinar, but I can’t find it. You might check her website in case she offers it again. She does have a few articles on Goodreads as well.

Another good place to check is this article by Dave Chesson: The Ultimate Guide to Goodreads

👉Remember, you don’t need to use all the social platforms I’ve just listed. All you need to do is pick 2 or 3 your readers use, and do them well.

2. Consider your goals with social media.

Don’t post to social media willy nilly. Thinking, “oh, I need to post something…here how about my cat” doesn’t work. Each time you post content, have an end result you want in mind. Some goals are:

Building awareness of you and your books
Engage with readers
Sell books
Grow a fan base
Grow email list

I think it’s important to consider the reader journey when deciding what you’ll post where. Readers start out not knowing who you are. Then they hear of you and decide to know more about you. When they know you (and like you), they join you, and after they join you, they become a fan.

Your marketing needs to take all that into account. For example, social media isn’t that great at attracting readers who don’t know you (except for ads). Instead, social media is best at introducing yourself to readers once they’ve heard about you, and cultivating a relationship in which you ask them to join your reader group or email list. Here’s a sample reader journey:

You are interviewed on a blog post that has your website and social links. Readers like the interview and check out your website and click on social links.
Through social following, readers learn more about you and gain more interest in your books. They join your email list group. They add your books to Goodreads.
They get to know you and love your books, so they join your reader community and street team. (This could be run on social media, or you can have an exclusive group that includes more perks and possibly more income through Ream or Patreon).

Social media fits best in 2 and 3; helping readers get to know you and become your fans. But to do that, you need to post content that attracts them to you and your books. On social media, you achieve this by thinking about what you want people to do when they see your post (engage for fun, follow, join email, etc). One way to ensure you’re executing your goals is by having a call-to-action. That can be: Click here for learn more about X book or Tell me your favorite book this year or Grab X book for 99c while it’s available, etc.

I’ve liked Author Social Media Assistant for days I don’t know what to post. Each month they have 30 new social posts that are funny, quote, ask a question, a meme, or a book promo (you can put your book cover in the post). Plus you have access to previous month’s posts. There’s a post for every day, but I usually go in whenever I’m not sure what I want to post and look around until I find one that I think will be fun for my readers.

3. Decide on 3-5 categories you’re going to post content about.

Content needs to be more than “buy my book” or “sign up for my email.” It’s easier to have ideas about what to post, if you develop categories for your content. Examples of categories include:

Writer life
Behind the Scenes
Romance memes, quotes, etc
Your pet
Inspiration
Promotions (i.e. discounts, freebies, etc)
Your books (not just “buy my book” but, teasers, excerpts, videos, cover reveals, etc).
Share fan art or fan-oriented call-outs
Photos or videos of things related to your books such as location, food, etc.
Your passions or causes (be careful with things that might be divisive. Certainly, you can post whatever you want, but many authors who have posted their political or social views have lost some readers.)

4. Make a list of a few types of content to post regularly.

What you post will depend on the platforms you choose to use. Ideas include:

Share other content you have, such as blog post, podcast interviews, or videos
Repurpose other content you have, such as a blog post, podcast interviews, or videos. There are many AI tools that can turn your podcast into a video (Headliner), or long-form video into shorter videos for TikTok, Reels, and Shorts. Or you can use an app to turn text into video (Booktok AI– converts your book to TikTok Slides, Pictory, Lumen). You can download a TikTok video and share on Reels.
Post excerpts or teasers from your book. You can use graphics or video. Canva is a great way to do this with slides for video, video teasers, or square graphics.
Pictures of things that inspire you
Memes. Canva has a meme generator. Or you can use imgflip.
Ask your fans/followers for help, such as naming characters or towns
Pictures of items included in your books, such as locations, fashion, food, etc.
Share what you’ve been reading. I ask my followers what they’re reading as well.
Personal stuff (within reason)
Behind the scenes, such as your office pet, your desk, etc
Ask readers questions (Today I asked my readers what books they’ve read more than once)
Quotes from your books
Promote your lead magnet to build your email list
Sell your books (within reason)
Post your reviews
Go live sharing behind the scenes, book info, etc.

Remember, you don’t need to do it all. Start small and then expand as you develop systems for creating and posting social content.

5. Batch create your content.

Another challenge of social media is the time to create the content. Setting time aside time each week to create and schedule your content fixes the issue of not knowing what to post and wasting too much time each day on social media.

There might be content that you don’t create at your specified creation time, but you can plan and schedule the creation. For example, if you’re going somewhere next week that you can share on social media, put it in your calendar so you remember to snap the photo/video and share. A few years ago, when I flew to San Francisco, I made a note to take a picture of our plane landing (you get low over the water in the bay at SFO). I used it in a post about a character of mine who doesn’t like to fly.

I like Canva for batch-creating content. It’s easy to use with lots of great customization features, even under the free account (I have the pro account). Plus you can make videos and memes. You can even schedule posts through Canva, or some social schedulers, such as Social Bee, have a Canva integration.

6. Use a social media tool that allows you to schedule and repost evergreen content.

Many social tools allow you to schedule posts, but not all will reschedule content for reposting. I use Social Bee bought through a deal at AppSumo. It’s not there anymore, unfortunately, but it’s still affordable for what you get, such as 5 profiles (including direct posting to Instagram and TikTok), the ability to schedule your content on various platforms at one time while still offering variations for each type of post, post recycling (repost evergreen content), hashtag and emojis, and more.

You can create different categories of content and determine when each type of content is posted on each platform (or let Social Bee do it for you). It has a Canva integration so you can create a Canva graphic right from Social Bee or pull in your Canva graphic from Social Bee (instead of downloading and uploading). Social Bee offers a free trial if you’d like to try it out.

Other social posting tools you can research include:

Hootsuite
Buffer
TweetDeck
Social Oomph
Social Queue (I believe this has recycling posts as well)
MeetEdgar

When it comes to scheduling, mix up your content buckets and goals so you have a variety posted and don’t annoy your followers with too much of the same thing. Consider having theme days (i.e. Teaser Tuesday) or using day-based hastags (i.e. #1linewednesday).

7. Study your analytics.

While you want to see growth, even more, you want engagement. If you’re posting on a platform and no one is taking notice, you need to change your posts or perhaps drop that platform and use another.

Your data can also tell you what is most popular. But also look at your results. Are you meeting your goals (awareness, engagement, sales, fans)?

The Authors Social Media and Community Building Planner

You have a book to sell! The Author’s Social Media & Community Building Planner is going to help you sell it!

The Authors Social Media and Community Building Planner guides you through the process of building your author platform, deciding your best social media and reader fan community plan, ideas on what to post, and more to market your books.

Inside, you’ll find tips, resources, checklists, worksheets, and a 12-month planner designed to help you promote and sell your bestseller!

Inside you’ll find:
· When and How to Market Your Book
· Building an Author Platform
· Setting Up a Blog/Website
· Blogging 101
· Setting Up and Building an Email List
· Social Media Marketing
· How to Create an Author Marketing Calendar
· 12-Month Marketing Planner
· Lists of Content Ideas for:
–Blog Posts
–Email
–30 5-Minute Daily Marketing Tasks
–Hashtags
· Author Marketing Resources
Plus areas for notes, posting ideas, trackers, checklists, and more.

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jennaharte

Tax Basics for Romance Authors

Definition of Self-Employment for Authors

Tax Obligations: Federal, State, and Local

Key Dates and Deadlines to Remember

What forms do authors need to file to report their income?

Business or a Hobby? Understanding the “Three Out of Five” Rule

Income Sources to Report

Essential Deductions for Romance Authors

Record-Keeping Tips

Common Tax Mistakes to Avoid

When to Hire a Tax Professional

Tax Resources for Authors

Glossary of Tax Terms

Table of Contents

How Marketing Has Changed

Stages of Marketing

Outreach Marketing (Finding Readers Who Don’t Know You Yet)

Be Presentable

Leveraging Podcast and Video Interviews to Reach New Readers

Why Podcasts and Video Interviews Matter

Finding the Right Opportunities

How to Pitch Yourself

Tips for a Great Interview

Promote the Interview

Leveraging Influencer Partnerships

Identify the Right Influencers

Collaborate on Creative Content

Host Collaborative Events

Build Long-Term Relationships

Measure the Impact

Tips for Successful Partnerships

Newsletter Ads and/or Swaps

What Are Newsletter Ads and Swaps?

Why They Work for Romance Authors

Using Newsletter Ads

Newsletter Swaps

Tips for Success with Newsletter Ads and Swaps

Using Paid Ads to Find New Readers

Why Use Paid Ads?

Top Platforms for Paid Ads

Best Practices for Paid Ads

When to Use Paid Ads

From Stranger to Reader to Fan (Building Relationships with Readers)

Emerging Social Media Trends

Short-Form Video

Interactive Engagement

Mastering Email Marketing

Hyper-Segmentation: Know Your Readers Better

Interactive Email Features: Engage, Don’t Just Inform

Integration with Other Platforms: Streamline Your Strategy

Automation: Save Time While Staying Personal

Consistency is Key

Build a Community

Create Exclusive Reader Groups

Run Reader-Centric Events

Reward Your Fans

Feature and Celebrate Your Readers

Keep the Conversation Going

Interactive Reader Engagement

Host Live Events

Engage Readers Through Social Media Polls and Games

Build a Community Space for Your Readers

Incorporate Gamification

Show Appreciation and Acknowledge Fans

Encourage Readers to Be Ambassadors

The Power of Serialized Content

Why Serialization Works for Romance

Best Platforms for Serialized Romance

Serializing Platforms for More Control

Serializing Platforms for Ultimate Control

Tips for Successful Serialized Stories

Benefits Beyond Reader Engagement

Serialization Ideas for Romance Authors

In Conclusion…

End-of-Year Checklist for Romance Authors

1. Writing and Publishing Review

2. Sales and Marketing Performance

3. Financial Overview

4. Author Branding and Platform