Beyond the Desk: Best Writing Locations to Inspire Romance Authors

Beyond the Desk: Best Writing Locations to Inspire Romance Authors

March 4, 2025 in Blog, Writing Romance

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I recently watched an interview of Amy Daws on Passionflix where she showed off the writing area her local tire shop set up for her to work. I’ve written in many locations, but I’ve never written at a tire shop. If my car has to go in, I usually walk to a cafe or arrange a ride to Starbucks or the bookstore.

But even if your car doesn’t need work, writing in the same spot, day after day, can get old. As a romance author, your creativity thrives on atmosphere, emotion, and inspiration. If you’ve ever found yourself struggling to write or feeling uninspired, a simple change of scenery might be exactly what you need.

The good news? You don’t have to go to your local tire shop or travel far to find inspiration. Whether it’s a fresh spot inside your home or a local getaway, exploring alternative writing locations can reinvigorate your creative process. I’ve written on my couch, on a deck swing, at the library, Starbucks, lake and poolside, and more.

In this post, we’ll explore a variety of spaces—both indoors and out—that can help you break through writer’s block, boost your focus, and add a fresh spark to your storytelling.

Oh, and if you’d like to read Amy’s story, she wrote about her experience writing in the tire shop on her website here.

Writing Spaces Within Your Home

Sometimes, a small change in scenery within your home can work wonders for your creativity. If you’re feeling stuck or uninspired, shifting to a different spot, even just a few feet away, can help re-energize your writing sessions. Changing up your writing space doesn’t require a major overhaul. Sometimes, small adjustments within your home can make all the difference.  Here are five cozy and effective alternatives to your usual desk setup.

1. The Cozy Nook

Every romance writer deserves a retreat, and a cozy nook can become your personal writing sanctuary. Find a quiet corner in your bedroom, living room, or even a hallway and transform it into a space that sparks creativity. A plush chair, a soft throw blanket, and warm lighting can make this your go-to spot for writing swoon-worthy scenes. Adding a candle, essential oil diffuser, or even a cup of herbal tea can set the perfect mood for crafting romance.

2. The Kitchen Table Café

Turn your kitchen table into a charming café-style writing space. Brew a rich cup of coffee or tea, plate a pastry, and immerse yourself in the ambiance of a European café (is that Fitzgerald and Hemmingway in the corner?), without leaving home. To enhance the atmosphere, play soft jazz, lo-fi beats, or ambient café sounds in the background. Spotify is filled with lists that offer great sounds to write to.

3. The Bathtub or Shower Sanctuary

Okay, so water around your electronics may not be the best idea, but don’t discount the great ideas that can come from taking a relaxing soak. I can’t tell you how many chapters I’ve dictated soaking in bubbles!

Keep a waterproof notepad handy or use a voice memo app to capture sudden bursts of inspiration. A hot bath with relaxing scents like lavender or eucalyptus can also help you unwind, making it easier to let your imagination flow.

4. The Walk & Talk Method

Sometimes, sitting still at a desk isn’t the best way to generate ideas. If you’re feeling restless, try walking while dictating your scenes. A treadmill desk can be a great investment for those who like to keep moving, but even pacing around your home or stepping onto a porch or balcony can help shake loose inspiration. Use a voice-to-text app or a small notebook to jot down ideas as they come. This method is especially helpful for brainstorming dialogue, as movement can make conversations feel more natural.

5. A Window with a View

Sometimes, all you need is a fresh perspective. Set up a writing space near a window where you can soak in natural light and let your imagination wander. Watching people walk by, observing the changing weather, or simply gazing at the sky can all help spark new ideas. If your view isn’t particularly inspiring, consider adding window clings of scenic landscapes, a small plant for a touch of greenery, or fairy lights to create a dreamy, romantic atmosphere.

Or take it step further, and set up a porch swing our lounge chair outside. When the weather is nice, I love writing outside on my porch swing.

Alternative Writing Locations Outside Your Home

Sometimes, stepping outside your usual environment is the key to unlocking fresh inspiration. Whether it’s the energy of a bustling café or the tranquility of a lakeside retreat, a change of scenery can breathe new life into your writing. Here are ten alternative locations outside your home that can help spark creativity and keep your romance novel flowing.

1. Cafés & Coffee Shops

A classic choice for writers, cafés offer the perfect blend of white noise, caffeine, and people-watching inspiration. Try rotating between different coffee shops to match the vibe of your current novel, perhaps a cozy corner in a small indie café for a heartfelt, small-town romance or a sleek, modern shop for an urban love story.

2. Libraries & Bookstores

Surrounding yourself with books is a surefire way to tap into the writing spirit. Libraries provide a quiet, distraction-free zone ideal for deep focus, while bookstores often have cozy reading nooks or attached cafés where you can work in a book-loving atmosphere. Some bookstores even host writing events, making them a great place to connect with fellow authors.

Of course, you may need to fight the urge to browse and read. I rarely enter a bookstore that I don’t leave having bought a book.

3. Parks & Botanical Gardens

Nature has a way of clearing the mind and boosting creativity. Writing in a park or botanical garden allows you to soak in fresh air and natural beauty, providing a peaceful backdrop for crafting your romance novel. Whether you sit on a bench under a shady tree or spread out a blanket on the grass, outdoor writing sessions can be both relaxing and productive.

If you need wi-fi, you can use your phone’s built in hotspot. Just check your data plan to see what, if anything extra, you might be charged.

4. Hotels & Lobbies

Need a getaway without going too far? Hotels can serve as fantastic mini writing retreats. Book a night or two in a hotel room for an uninterrupted writing marathon, or simply find a comfortable spot in a hotel lobby. With travelers coming and going, you might even pick up inspiration for your next great meet-cute or dramatic romance plot twist.

Choose a hotel with interesting architecture or seating plans. There’s a hotel in Portsmouth, Virginia with huge round chairs that are really great to write in. I don’t live there, but when I travel there when my hubby is at a conference, it’s one of my favorite places to write.

5. Museums & Historical Sites

Art, history, and culture can be excellent muses for romance writers. Whether you’re working on a historical romance, a romantic suspense, or a time-travel love story, visiting museums or historical landmarks can spark new ideas. Many have cafes with wi-fi you can write in. Some have outdoor spaces for writing as well.

6. Beaches & Lakesides

I love writing at the beach. The rhythmic sound of waves, the salty sea breeze, and the expanse of open water create a perfect setting for romance writers. Whether you’re working on a beachy summer romance or just need a peaceful place to focus, the shore can be a great escape. If a full beach trip isn’t possible, a local lake, riverbank, or even a pond in a park can offer similar benefits.

I don’t usually write on the beach because of sand, but I’ll sit on the balcony of my hotel room overlooking the beach. I live in a lake community, and sometimes will walk to the beach and dictate.

7. Public Transportation (Trains, Buses, or Subways)

If you commute regularly or enjoy traveling, public transportation can be an unexpected but valuable writing space. Jot down ideas, sketch out character profiles, or draft entire scenes while riding the train or bus. The movement and variety of people around you can serve as real-life inspiration for character development and dialogue.

I’ve written while taking the train to writing events. I even wrote in the car during a vacation (I hand wrote because typing made me carsick. I used Google Scan and Drive to transcribe my handwritten prose.)

8. Co-Working Spaces

For those who prefer a structured environment, co-working spaces offer a professional yet creative atmosphere. Many co-working hubs cater to freelancers and creatives, providing quiet workspaces, comfortable seating, and even coffee bars. Some locations offer day passes, so you can drop in whenever you need a productivity boost away from home distractions.

Do a Google search with coworking spaces + your location to find a space near you.

9. A Friend’s or Family Member’s Home

I’ve never set out to write at a friend or family member’s home, but when asked to house or pet sit, I look forward to the opportunity to write in a new location. Visiting a friend or family member’s home for a writing session can be a fun and refreshing way to work. Consider setting up a “writing day” with a fellow author or book-loving friend. Having someone nearby who understands your goals can help keep you accountable and motivated.

10. The Great Outdoors – Camping or Cabins

If you’re looking for an extended writing retreat, consider a weekend camping trip or a stay in a remote cabin. Unplugging from distractions like social media and daily responsibilities can help you dive deep into your novel. Whether you’re sitting by a crackling fire or writing at sunrise with a cup of coffee in hand, nature offers a serene and inspiring setting for creative work.

Last summer, my husband and I stayed in a cabin in New River Gorge, and I wrote sitting on our little deck. It was great!

How to Choose the Right Alternative Writing Spot

Not all writing locations are created equal. What works for one author may not work for another. Choosing the right spot depends on your writing style, personal preferences, and the type of scene you’re working on. Here are some key factors to consider when selecting an alternative writing space that will help you stay inspired and productive.

1. Consider the Type of Atmosphere You Need

Ask yourself: Do you thrive in a bustling environment, or do you need complete silence to focus?

  • If you prefer quiet, try libraries, bookstores, parks, or even a secluded spot at home.
  • If you like background noise, cafés, co-working spaces, or train stations might be a great fit.
  • If you want inspiration from people-watching, public locations like coffee shops, hotel lobbies, or parks can spark character and scene ideas. Amy Daws wrote a series of books that included waiting room locations, and she visited them for inspiration as well as writing.

If you’re writing an intimate romance scene, you may want a more private and relaxed setting (perhaps without prying eyes), while action-packed or dialogue-heavy scenes might benefit from the dynamic energy of a lively location.

2. Accessibility & Convenience

When choosing a writing location, consider how easy it is to get there and how long you plan to stay. For example, if my power or wi-fi goes out, I want a place I can get to quickly and start working.

  • Close-to-home options are great for quick writing bursts. Think local coffee shops or a friend’s house.
  • Remote retreats, such as a cabin or beachside escape, work well for deep, immersive writing sessions but require more planning and money.
  • Reliable Wi-Fi and power outlets are essential if you’re using a laptop or need internet access. I like working at Barnes and Noble, but they don’t have a lot of outlets at my store, so it’s not my first choice. I used to write at Panera Bread, but they always turned off wi-fi at noon to get rid of people like me who’re hogging the tables at lunch time.

If you’re planning a long session, make sure the location has comfortable seating, restrooms, and food or drink options nearby.

3. Minimize Potential Distractions

Some environments can be more distracting than inspiring. Before settling in, consider:

  • Will there be constant interruptions, such as a busy café during rush hour?
  • Is the seating uncomfortable for long writing sessions?
  • Will there be excessive noise or activity that pulls your focus away?

If you love writing in public but struggle with distractions, noise-canceling headphones or white noise apps can help you maintain focus.

4. Match the Location to Your Writing Mood

Sometimes, a setting can help you channel the emotions you need for your story.

  • Writing a seaside romance? Try working at a beach, lakeside, or near a fountain.
  • Penning a historical novel? A museum, old library, or historic district can transport you to the right mindset.
  • Crafting a cozy small-town romance? A quiet café with warm lighting might set the perfect scene.

Your surroundings can enhance your creativity, so choose a place that aligns with your current story’s mood.

5. Think About Comfort & Practicality

Your writing spot should support your productivity, not hinder it. Keep these factors in mind:

  • Temperature: Is it too hot or too cold to focus?
  • Seating: Can you comfortably sit for an extended period?
  • Internet & Power: Will you need Wi-Fi or an outlet, and is one available?
  • Food & Drink: Will you need snacks or coffee to keep your energy up?

Tips for Writing in Alternative Locations

Exploring new writing spaces can be invigorating, but to make the most of your time, a little preparation goes a long way. Whether you’re heading to a café, a park, or a remote getaway, these practical tips will help you stay productive and focused while writing in alternative locations.

1. Pack Smart

Before heading out, ensure you have all the essentials for a smooth writing session. Consider creating a “writing-on-the-go” kit with:

  • Laptop or tablet (fully charged, with a charger packed)
  • Notebook and pens for quick notes or brainstorming
  • Noise-canceling headphones to block distractions in busy environments
  • A portable hotspot or backup Wi-Fi plan if you’ll need internet access
  • Snacks and water to keep you fueled during long writing sessions

Having everything you need at your fingertips will help you stay in the writing flow without unnecessary interruptions.

2. Stay Comfortable

Your environment can influence your focus, so dressing appropriately is key. If you’re writing outdoors, bring layers to adjust to changing weather conditions, and don’t forget sunscreen if you’ll be in direct sunlight. For café or co-working space sessions, opt for comfortable clothing that lets you settle in for an extended period.

Other comfort tips include:

  • Choosing a chair and workspace that supports good posture
  • Bringing a small cushion or back support for longer writing sessions
  • Wearing headphones (even if you don’t listen to anything) to signal focus and minimize interruptions

3. Use Writing Apps & Tools

Writing in alternative locations often means dealing with unpredictable surroundings, so having the right digital tools can help keep your work organized and accessible. Some useful apps and programs include:

  • Google Docs or Word 365 with OneDrive – Cloud-based, allowing easy access from any device
  • NotebookLM, Evernote or Notion – Perfect for organizing ideas and research notes with access from your devices
  • Otter.ai or Voice Memos – Ideal for dictating ideas while walking or if inspiration strikes unexpectedly
  • Ambient noise apps (Noisli, Coffitivity) – Helpful for setting the mood in less inspiring locations

Or if, wi-fi isn’t available where you plan to write and you don’t want to use the hotspot on your phone, you’ll want to download your manuscript prior to going to your location.

By leveraging these tools, you can seamlessly transition between locations without losing progress on your manuscript.

4. Set a Goal

Changing locations can be exciting, but it’s easy to get distracted by new surroundings. Before you start writing, set a clear goal for your session. This could be:

  • Hitting a specific word count (e.g., 1,000 words before leaving the café)
  • Brainstorming or outlining the next three chapters
  • Editing a specific scene or dialogue exchange
  • Writing for a set period (e.g., 45-minute sprint, followed by a break)

Having a goal will help keep you focused and make your writing time more productive.

 

The best alternative writing spot is one that helps you focus, fuels your creativity, and aligns with your writing goals. Try experimenting with different locations to see what works best for you. Sometimes, the right environment can make all the difference in breaking through writer’s block and finding new inspiration.

What’s your favorite place to write outside your usual desk? Let us know in the comments!

5 Simple Ways to Get Your Writing Back on Track When You’re Stuck

5 Simple Ways to Get Your Writing Back on Track When You’re Stuck

February 18, 2025 in Blog, Writing Romance

Every romance writer experiences moments of being stuck—whether it’s writer’s block, losing motivation, or feeling unsure about your story’s direction. The good news? You can break through the creative fog! Here are five simple ways to get back on track and start writing again.

1. Reconnect with Your Why

  • Remind yourself why you started writing this story.
  • Reread your original notes, character profiles, or outline.
  • Revisit what excites you about this romance, whether it’s a trope, a character, or a particular scene you can’t wait to write.

👉Action Tip: Write a short paragraph about what makes this book special to you.

2. Step Away (But Stay Engaged with Romance)

  • Sometimes, taking a break helps more than forcing words onto the page.
  • Read a romance novel in a similar genre or trope for inspiration.
  • Watch a romantic movie or TV show to reignite your love for storytelling.

👉Action Tip: Jot down what you loved most about the story and how you might use similar elements in your book.

3. Try a Different Scene or POV

  • If one part of your book is giving you trouble, skip ahead and write a different scene.
  • Rewrite a scene from another character’s perspective to gain fresh insight.

👉Action Tip: Pick a future scene you’re excited about and write it without worrying about how you’ll get there yet.

4. Change Your Writing Routine

  • Switch up your environment. Write in a coffee shop, a library, or even outside.
  • Try a new writing method: dictate your scene, use a timer for short writing sprints, or write by hand instead of typing.

👉Action Tip: Set a 10-minute timer and write anything that comes to mind about your story—no pressure, just words.

5. Brainstorm with a Friend or Writing Community

  • Talking through your story with a critique partner or writing group can spark new ideas. (Hint: Join Write with Harte’s member weekly zoom call or join a WWH group to ask your question.)
  • Ask open-ended questions: “What if my character did this instead?”

👉Action Tip: Find an accountability buddy and schedule a quick brainstorming session or writing sprint.

Getting stuck is part of the writing process, but it doesn’t have to derail you. Whether you take a step back, switch things up, or seek support, you can find your way back to writing.

Which of these tips will you try first? Let me know in the comments!

How to Write Tension in Romance

How to Write Tension in Romance

February 11, 2025 in Blog

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Romance thrives on tension. It’s the electricity between two characters, the yearning that lingers in stolen glances, the emotional stakes that keep readers invested.

No matter what sort of romance you write, sweet or spicy, cozy or dark, tension is what makes a romance novel impossible to put down. The feeling of almost but not quite, the delicious agony of waiting for that first kiss, that confession, that moment when everything finally falls into place.

But what exactly is tension, and how does it differ from conflict? While conflict represents the obstacles that stand between characters, such as external forces, emotional wounds, or opposing goals, tension is the emotional charge that arises from those obstacles. Conflict is the what, while tension is the why it matters. Two characters can be deeply in love yet still experience tension through longing, doubt, or unspoken words.

Mastering tension is key to writing a romance that grips readers from the first page to the last, and ensures they are emotionally invested in your characters’ journey.

In this post, we’ll explore the different types of tension in romance, how to build and sustain it, and the techniques that will make your story sizzle with anticipation.

Types of Tension

Romantic Tension

Romantic tension is the driving force of a compelling romance novel. It’s the delicious uncertainty, the anticipation of when (or if) two characters will finally give in to their emotions. Without it, a romance can feel flat, but when done right, it keeps readers emotionally hooked and invested in the couple’s journey.

Slow Burn vs. Insta-Love: How Tension Plays Out in Different Subgenres

The way tension manifests depends largely on the pacing of the romance.

  • Slow Burn: In slow-burn romances, tension builds gradually, often over multiple encounters filled with unresolved attraction, stolen glances, and emotional barriers. The longer the delay, the more intense the payoff. Readers are kept on edge, yearning for that final, satisfying moment when the characters finally come together. This technique works well in friends-to-lovers, enemies-to-lovers, and workplace romances, where outside forces or personal hesitation keep them apart.
  • Insta-Love: Even in stories where attraction is immediate, tension still plays a role. In these romances, the question isn’t if they’ll fall for each other but how they’ll navigate the obstacles that test their connection. The tension comes from external forces, emotional baggage, or even fear of how deep their feelings run.

The Push-and-Pull Dynamic: Attraction vs. Resistance

One of the most effective ways to create romantic tension is through push-and-pull, where characters experience moments of intense connection, only to pull away due to internal or external reasons.

  • Push: A charged moment, a flirtatious touch, an almost-confession, or an intimate conversation, that suggests they are falling for each other.
  • Pull: Something that interrupts or prevents them from fully giving in, such as fear of vulnerability, past heartbreak, a professional or moral boundary.

This cycle keeps readers engaged because it stirs emotions. They want the characters to give in, but they also understand why they can’t, at least not yet. This tension keeps the romance from feeling too easy or predictable.

Physical Tension: Body Language, Lingering Touches, and Almost-Kisses

Romantic tension isn’t just built through words. It’s often best conveyed through body language and the things left unsaid. Physical tension can be a powerful tool to heighten anticipation and deepen emotional stakes.

  • Lingering touches: A brush of hands that lasts just a second too long, a protective gesture, or an accidental touch that ignites something between them. There’s a scene in the Keira Knightly version of Pride and Prejudice, in which Mr. Darcy helps Elizabeth up into a carriage. Neither are wearing gloves, and so when he takes her hand, it’s flesh to flesh. There’s a look on her face, and later when Darcy walks away, he flexes his hand. This is an excellent example of lingering touch building physical tension.

  • Unspoken desire: Watching the other person when they think no one’s looking, adjusting their stance to be closer, mirroring body language unconsciously.
  • Almost-kisses: When two characters almost kiss but something interrupts them, a phone call, a sudden realization, a burst of nerves. These moments frustrate readers in the best way, making them crave the eventual payoff even more.

By combining slow-building attraction with well-placed moments of physical and emotional hesitation, romantic tension becomes a powerful force that keeps readers turning the pages. It’s the reason they hold their breath during an intense gaze, why they feel butterflies when a character’s fingers linger on another’s skin.

Emotional Tension

While romantic tension creates sparks between characters, emotional tension is what makes their connection compelling. It’s the inner turmoil, the baggage they carry, and the walls they build around their hearts. Unlike external conflict, emotional tension doesn’t come from outside forces. It’s deeply personal, stemming from fears, past wounds, and the way they see themselves and love itself.

Internal Conflict: Fears, Doubts, and Vulnerabilities

Every character brings something into a relationship, hopes, desires, but also insecurities and fears. Internal conflict arises when a character wants something (love, connection, happiness) but is afraid to go after it.

  • A woman who’s been hurt before may struggle to trust again, even if she’s falling for someone.
  • A man who always puts duty before love may feel unworthy of a relationship, pushing the other person away.
  • A character who fears rejection may hesitate to confess their feelings, leading to missed opportunities and growing frustration.

Internal conflict is powerful because it creates an emotional push-and-pull. Readers become invested not just in if the characters will end up together, but how they will overcome their own barriers to make it happen.

Emotional Wounds and Baggage That Create Obstacles

No one enters a relationship as a blank slate. Characters carry past experiences that shape how they approach love. These emotional wounds act as invisible barriers, creating natural tension in their interactions.

  • A past betrayal: Someone who’s been cheated on may struggle with trust, even if their new love interest is completely devoted.
  • A history of abandonment: A character who has been left behind by a parent or a former partner may have trouble believing someone will stay.
  • Guilt or regret: A character who feels unworthy of love may self-sabotage before things even have a chance to bloom.

These emotional wounds slow down the romance and make characters hesitant, even when the chemistry is undeniable. Readers ache for them to heal and open up, making the moment when they finally do incredibly rewarding.

Misdirected Emotions: Jealousy, Misunderstandings, and Secrets

Tension isn’t just about longing, it’s also about friction. Sometimes, characters want each other but don’t know how to handle their emotions, leading to miscommunication, jealousy, or hidden truths.

  • Jealousy: A character might feel possessive or envious when their love interest gives attention to someone else, even if they haven’t admitted their own feelings yet. This can create delicious tension, especially if they try to hide it.
  • Misunderstandings: A misinterpreted conversation, an overheard remark, or assumptions based on insecurities can create rifts that take time to repair. The key is to make misunderstandings believable rather than frustrating.
  • Secrets: If one character is keeping something from the other, such as a hidden identity, a past mistake, or an important truth, it can create an undercurrent of tension that lasts until the truth comes out.

The trick in using misdirected emotions is to make it believable. Readers hate it when a simple conversation would clear everything up. If your characters don’t have that conversation, readers need a good reason why.

Emotional tension thrives in uncertainty. Readers know the characters are meant to be together, but their emotions keep getting in the way. Whether it’s fear, old wounds, or misdirected feelings, these struggles make the romance feel real, earned, and deeply satisfying when they are finally overcome.

Situational Tension

Romantic and emotional tension are driven by internal forces, characters’ feelings, fears, and desires. Situational tension, on the other hand, comes from external obstacles, circumstances beyond their control that create barriers to their relationship. These forces heighten anticipation, create stakes, and keep the reader hooked as they wonder how (or if) the couple will overcome them.

External Forces That Keep Characters Apart: Family, Career, and Obligations

Sometimes, characters want to be together, but life gets in the way. These external pressures force them to make difficult choices, fueling tension throughout the story.

  • Family expectations: A character might be expected to marry someone else due to cultural, social, or financial reasons, making their romance forbidden or complicated.
  • Career conflicts: One character’s job might require them to move across the country, work long hours, or choose ambition over love. Workplace romance can be especially tense if there’s a strict no-fraternization rule, or a power difference (e.g. one is the boss).
  • Duty vs. desire: A character with responsibilities such as caring for a sick relative, running a family business, or fulfilling a promise may struggle to prioritize love, creating tension between their heart and obligations.

Forbidden Romance and High-Stakes Relationships

Few things create more intense tension than a forbidden romance, when two people shouldn’t be together but can’t resist their feelings. The risk of getting caught or the consequences of being together keep the tension at a constant high.

  • Rivalries and enemies-to-lovers: Whether it’s competing business owners, opposing families, or a Romeo and Juliet-style feud, the forbidden nature of their love creates irresistible tension.
  • Power imbalances: Teacher-student (adult, academic setting), boss-employee, or protector-ward dynamics can create layers of tension as characters struggle with professional and ethical boundaries.
  • Dangerous liaisons: Romance in a suspense or thriller setting (e.g., an undercover agent falling for their target, a mafia princess in love with a cop) adds life-or-death stakes to the relationship.

With forbidden romance, tension builds from the constant risk and restraint, the stolen moments, the thrill of secrecy, and the fear of discovery.

Time Constraints and Deadlines

When a romance has a ticking clock, the tension naturally escalates. A looming deadline means the couple either must make a decision quickly or face separation, adding urgency and high emotions.

  • Fake dating with an expiration date: Whether it’s pretending to be engaged for a family event or fake dating to achieve a goal, the inevitable ending forces characters to either part ways or admit their real feelings.
  • A limited time together: A vacation fling, a long-distance relationship with an impending move, or one character being deployed, all create tension because the characters (and readers) know their time is running out.
  • External threats or ultimatums: A character might be forced into an arranged marriage, required to leave town, or given an ultimatum that prevents them from pursuing love freely.

Time constraints work well because they force emotions to surface quickly. Characters who might otherwise hold back are pushed to confront their feelings before it’s too late.

Why Situational Tension Works

Situational tension keeps readers on edge because the stakes feel real and insurmountable. Unlike misunderstandings or miscommunication, external forces create authentic struggles that test the depth of a couple’s love. When the characters finally find a way to be together, it feels hard-earned and deeply satisfying, exactly what readers crave in a romance.

Dialogue-Driven Tension

Dialogue isn’t just a way for characters to communicate. It’s also a powerful tool for creating tension. The right words (or lack of them) can build chemistry, reveal emotional stakes, and keep readers hanging on every interaction. When dialogue crackles with subtext, witty banter, or heated arguments, it keeps the romantic tension alive and engaging.

Subtext and What’s Left Unsaid

Sometimes, what a character doesn’t say is more powerful than what they do. Subtext, the underlying meaning beneath the spoken words, creates tension by leaving room for interpretation, longing, and frustration.

  • Double meanings: A simple phrase like “I hate you” can be layered with emotion, desire, or unspoken love depending on the context.
  • Avoiding the obvious: Characters who can’t openly admit their feelings might dance around them with indirect comments or hidden messages.
  • The pause before the confession: Cutting off a heartfelt declaration with an interruption, like a ringing phone or an unexpected visitor. delays gratification, making readers ache for that moment to finally happen.
  • Unspoken attraction: Two characters might talk about something mundane, but the way they steal glances, shift in their seats, or fumble their words betrays the tension simmering beneath the surface.
  • Denying feelings: A character might insist they don’t care (“It’s none of my business who you date”), but their clenched fists or tight voice reveal otherwise.
  • Hidden emotions: A simple, “I’m happy for you” can mean heartbreak if said with the right (or wrong) tone.

Witty Banter and Playful Rivalry

Sharp, flirtatious dialogue is a hallmark of great romantic tension. When two characters challenge each other with quick comebacks and teasing remarks, it creates a push-and-pull dynamic that keeps their relationship exciting.

  • Teasing as foreplay: A playful back-and-forth, filled with light insults or competitive jabs, can disguise real attraction while making interactions feel electric. Lauren Blakely has some wonderful banter between her friends-to-lovers characters. You can feel their mutual respect and like, while underneath we feel the unrequited love and attraction.
  • Tension in tone: A smirk, a raised eyebrow, or a deliberately slow response can turn an ordinary exchange into a charged moment.
  • Battles of wit: When two strong personalities clash in an engaging, intelligent way, it highlights their chemistry. Think of classic enemies-to-lovers or rivals who challenge each other at every turn.
  • Flirtation disguised as mockery: A character saying, “You look ridiculous in that suit” with a smirk might actually mean, “You look ridiculously good.”

Heated Arguments and Misunderstandings

Romantic tension doesn’t just come from teasing, it can also stem from frustration, anger, or unresolved conflict. When characters clash due to misunderstandings or deep emotional stakes, their dialogue becomes charged with raw intensity.

  • Arguments fueled by emotions: If one character is upset because they secretly care, their words might come out harsher than intended, creating emotional tension.
  • Interruptions and frustration: When one character tries to explain while the other refuses to listen, the miscommunication heightens the stakes.
  • A fight that leads to realization: A heated exchange can sometimes be the moment when a character finally admits what they’ve been suppressing, whether it’s “I don’t care!” followed by “Yes, you do!” or an unexpected “Because I love you!” outburst.
  • A fight that turns into a kiss: Classic romance tension, when words fail and emotions take over, leading to an impulsive, heated kiss.
  • Misunderstandings that escalate: A mistaken assumption, an overheard conversation, or a secret kept too long can lead to tense confrontations that push emotions to the breaking point.

Why Dialogue-Driven Tension Works

Words have power, especially in romance. Whether it’s unspoken longing, sharp teasing, or a heated argument, dialogue is one of the best ways to showcase chemistry, deepen emotions, and make every moment between characters feel charged with meaning.

How to Build and Sustain Tension

The Art of the Slow Burn

A slow-burn romance is one of the most effective ways to build and sustain tension. Instead of instant gratification, it teases, tempts, and keeps readers on edge, making the final payoff feel deeply satisfying. The key to a great slow burn is pacing, small, meaningful moments that gradually intensify the attraction and emotional connection between characters.

Giving Characters Small, Meaningful Interactions

Tension isn’t built in grand, sweeping gestures. It’s often found in the smallest, most insignificant moments that take on unexpected meaning. These micro-interactions create a sense of anticipation, making every touch, glance, or exchange feel charged with emotion.

  • A lingering look across a crowded room that lasts a second too long.
  • An accidental touch, brushing hands while reaching for the same object, a hand at the small of the back while guiding through a doorway.
  • A meaningful compliment, understated but heartfelt: “You always notice the little details. I like that about you.”
  • A protective moment, like offering a jacket when it’s cold or standing just a little too close in a tense situation.

Each of these small moments plants the seeds of attraction while keeping the characters (and the reader) craving more.

Creating a Gradual Build-Up Through Micro-Tensions

A slow burn thrives on micro-tensions, tiny moments that create an emotional or physical charge but are left unresolved. These are the almost-there moments that keep both characters and readers on edge, waiting for something to happen.

  • A near-confession: One character hesitates, about to say something meaningful, but stops at the last second.
  • Interrupted moments: Just when things start to heat up, a conversation turns vulnerable, a kiss is about to happen, something interrupts them, delaying gratification.
  • Misinterpreted gestures: A touch that lasts too long. Was it intentional? A look filled with meaning. Was it imagined? These moments of uncertainty keep tension simmering.
  • Unspoken emotions: One character watches the other walk away, clenches their fists, swallows back a confession, every moment where something could have happened but didn’t adds another layer to the slow burn.

Micro-tensions extend the emotional and romantic journey, making every interaction feel weighted with unspoken potential.

Teasing the Reader With Near-Moments

One of the most powerful tools in slow-burn romance is delayed gratification. Teasing the reader with near-moments, when a kiss almost happens, when a confession is almost spoken, keeps them eagerly turning the pages, desperate for the moment when everything finally falls into place.

  • An almost-kiss: Their faces inches apart, the air thick with tension, only for one of them to pull away at the last second.
  • A forced proximity moment: Trapped in a small space together, brushing against each other, feeling the heat but refusing to give in.
  • A dance with temptation: One character dares the other, flirts with the idea of crossing the line but never quite does, until they finally can’t resist.

By prolonging the inevitable, the reader becomes as invested in the buildup as the characters themselves, making the eventual resolution all the more rewarding.

Why the Slow Burn Works

A slow burn plays with desire, restraint, and timing. By making every small moment count, layering micro-tensions, and teasing near-moments, you build an irresistible sense of anticipation that keeps the romance alive and the reader emotionally hooked. The longer the tension lingers, the more satisfying the resolution because it wasn’t just about the destination, but the journey that led to it.

Using Obstacles to Keep Characters Apart

Tension in romance thrives when something stands in the way of the characters getting together. Whether it’s an internal struggle or an external force, these obstacles prolong the journey,. The key is to keep the romance simmering is giving the characters enough emotional and physical closeness to make them (and the reader) crave more, but keeping them apart just long enough to heighten the stakes.

Internal vs. External Obstacles

Every romance needs conflict and tension, but where that tension comes from can vary. Internal obstacles are driven by the characters themselves, while external obstacles come from outside forces beyond their control.

  • Internal Obstacles (Character-Driven Tension)
    • Fear of vulnerability: One or both characters struggle to open up, fearing rejection, past trauma, or losing control.
    • Emotional baggage: Past heartbreaks, trust issues, or unresolved grief prevent them from taking a chance on love.
    • Doubt and denial: One character refuses to acknowledge their feelings, convincing themselves they don’t want or need love.
    • Competing desires: They may be drawn to each other, but their personal goals, values, or priorities seem to be at odds.
  • External Obstacles (Situation-Driven Tension)
    • Circumstances keep them apart: A long-distance relationship, a forced separation, or a timing issue (wrong place, wrong time).
    • Forbidden love: Workplace rules, family expectations, rivalries, or ethical dilemmas prevent them from being together.
    • A third-party complication: An ex, a love triangle, or an arranged marriage that forces them to resist their feelings.
    • High-stakes situations: Danger, survival, or a mission that must come first (common in romantic suspense or adventure romances).

A great romance often includes both internal and external obstacles, layering the tension so that even when one problem is resolved, another remains.

The “Almost” Moments That Make Readers Ache

One of the most effective ways to sustain tension is through “almost” moments, times when the characters could have come together but something stops them. These moments create anticipation, frustration, and longing, keeping readers on edge.

  • An interrupted confession: Just as one character is about to admit their feelings, something (or someone) cuts them off.
  • A near-kiss: Their lips are inches apart, the tension is thick—but someone pulls away at the last second, or an outside force interrupts.
  • A moment of clarity—too late: One character finally realizes their feelings, but the other has already moved on, or circumstances prevent them from acting on it.
  • A misunderstanding that deepens the distance: One character misinterprets the other’s actions or words, believing they don’t feel the same way, pushing them apart further.

Making Sure the Resolution Is Worth the Wait

After all the build-up, the payoff has to be satisfying. If characters have been kept apart for chapters or even an entire book, the moment they finally get together should feel earned.

  • Emotional catharsis: The final confession or grand gesture should reflect the emotional journey they’ve been through. It should feel raw, honest, and deeply personal.
  • A sense of growth: The obstacles weren’t just arbitrary roadblocks. They helped the characters grow, making their love stronger and more meaningful.
  • A reward for the reader’s patience: Whether it’s an explosive first kiss, a heartfelt declaration, or a passion-filled moment, it should deliver on everything the tension has promised.

A well-executed resolution makes the reader feel every step of the journey was worth it. It’s not just about the characters getting together—it’s about how they overcame every challenge, every near-miss, and every ounce of tension to finally reach their happily ever after.

Leveraging Pacing to Control Tension

The key to keeping romantic tension at its peak is mastering pacing, knowing when to slow things down to build anticipation and when to speed things up for emotional impact. Too much unresolved tension for too long can frustrate readers, while resolving it too soon can deflate the excitement. By carefully managing the ebb and flow of tension, you can keep your audience hooked and emotionally invested in the love story.

When to Speed Things Up and When to Pull Back

Great romance novels don’t maintain a single level of tension throughout. They fluctuate between high-intensity moments and slower, more intimate ones. Knowing when to speed things up and when to hold back is essential for keeping readers engaged.

  • Speed Things Up When…
    • Characters are in a heightened emotional or physical moment (a heated argument, an unexpected confession, a life-or-death situation).
    • The tension has been simmering long enough that the reader is craving a breakthrough.
    • You need a turning point, like a sudden kiss, an emotional outburst, or a revelation that changes everything.
    • The story reaches a climax where emotions can no longer be suppressed.
  • Pull Back When…
    • The characters (and readers) need time to process a big moment, drawing things out can make the tension last rather than fizzling out too quickly.
    • You want to deepen the emotional impact by delaying the resolution, forcing the characters to sit in their feelings before acting on them. For example, after the black moment, drawing out the agony of loss before moving into the resolution holds the tension so readers can feel the loss.
    • You’re building toward a bigger payoff, and a well-placed pause can make the next moment even more powerful.

By balancing acceleration with restraint, you create a rollercoaster of emotions that keeps readers invested in the story.

Breaking Tension with Moments of Relief Before Raising the Stakes Again

Too much unresolved tension without any breathers can lead to reader fatigue. That’s why it’s important to break the tension occasionally, giving both characters and readers a chance to catch their breath before diving back into the emotional intensity.

  • Moments of Humor: A flirty, teasing moment or a lighthearted joke after an intense scene can keep the romance engaging without overwhelming the reader.
  • Quiet, Reflective Scenes: A moment where one or both characters process their emotions, perhaps watching the other from afar, journaling, or talking to a trusted friend, can make the next interaction even more meaningful.
  • Forced Proximity with Restraint: Placing characters in a close setting (trapped in an elevator, stuck in a car during a storm) where they could give in to their feelings but don’t yet creates a temporary lull before another spike in tension.
  • Emotional Contrast: Following a heated argument with a scene of vulnerability (e.g., one character taking care of the other, protecting them in a dangerous moment) shifts the dynamic while keeping the tension alive.

By giving readers moments of relief, you make the intense moments feel even stronger, ensuring that every high-stakes scene hits with full impact.

How Pacing Affects Emotional Payoff

Pacing is the foundation of emotional satisfaction in romance. If the tension is resolved too soon, the emotional impact is weakened. If it’s dragged out too long without meaningful progression, frustration can set in. The key is to pace the romance in a way that makes the final resolution feel earned and deeply rewarding.

  • A gradual build-up makes the final moment feel inevitable. Readers should sense that every shared glance, every lingering touch, and every almost-confession has been leading to the climactic moment where the characters finally give in to their feelings.
  • A slow burn followed by an emotional explosion creates an unforgettable payoff. If tension has been building over several chapters, the first kiss, first declaration of love, or first intimate moment should feel powerful and cathartic.
  • Varied pacing keeps the romance dynamic. Romance shouldn’t feel like a straight line. It should have peaks and valleys, moments of tension and relief, so that when the characters finally come together, it feels truly transformative.

Writing Techniques to Elevate Tension

Deep POV and Character Reactions

Romantic tension isn’t just about what happens. It’s about how it feels. One of the most effective ways to immerse readers in that tension is through Deep Point of View (Deep POV). This technique allows readers to experience emotions as if they are inside the character’s head, heightening every glance, touch, and hesitation. When combined with strong body language and internal monologue, Deep POV creates an intimate and emotionally charged reading experience that keeps tension simmering on every page.

Using Deep Point of View to Get Into a Character’s Head

Deep POV eliminates narrative distance, allowing readers to feel what the character feels in real time. Instead of simply describing emotions or actions, you immerse the reader in raw, immediate experience.

Compare these two passages:

Distant POV (Less Tension): Emma felt nervous as she sat beside Jack. She wasn’t sure if he liked her, and that made her anxious.

Deep POV (More Tension): His arm brushed hers, and heat surged up her neck. Did he feel that? Or was she imagining it?

Notice how the second version doesn’t simply tell the reader how Emma feels. It shows it through her body language, sensations, and internal questions.

Show, Don’t Tell

Tension is best expressed through subtle details, the small, involuntary reactions characters have when they’re near each other. These cues make even the simplest interactions feel charged with meaning.

  • Physical cues of tension:
    • A sharp inhale when the love interest walks by
    • Clenched fists or tightened jaw when emotions are restrained
    • Brushing fingers over a lingering touch
    • Shifting weight, stepping closer but not quite touching
  • Thoughts that contradict actions:
    • I don’t care if he’s late. (But she keeps glancing at the clock.)
    • This doesn’t mean anything. (Then why is her heart racing?)
    • He’s just my friend. (So why does jealousy twist in her stomach when someone else flirts with him?)

By showing how characters physically react and contrasting their internal dialogue with their outward behavior, you heighten the tension without needing excessive exposition.

Amplifying Tension With Internal Monologue

A character’s inner thoughts are a goldmine for deepening romantic tension. Through internal monologue, you can highlight hesitation, desire, doubt, and yearning,  making every interaction feel layered and intense.

  • Overanalyzing small details:
    • Did he lean in closer on purpose?
    • Was that a casual glance or something more?
    • If I kiss him, will he pull away? Or kiss me back?
  • Battling conflicting emotions:
    • I should walk away. But I can’t.
    • I can’t fall for her. But I already have.
    • I don’t trust him. But when he looks at me like that, I want to.
  • Heightening anticipation:
    • Say something. Say anything. (But their voice catches in their throat.)
    • He’s about to kiss me. Oh god, he’s really going to— (But he stops just short.)
    • Don’t look at his lips. Don’t think about—too late.

These thoughts invite the reader into the character’s struggle, making every moment feel more personal and high-stakes. Just be careful not to live too long in someone’s mind at any one time. Like all forms of prose you want to mix things up with action and dialogue.

Why Deep POV and Character Reactions Elevate Tension

Deep POV, combined with strong body language and internal monologue, transforms romantic tension from passive to immersive. Readers don’t just witness the tension, they feel it like they’re right there with the characters.

The Power of Sensory Details

Romantic tension isn’t just about what characters say or do, it’s about how they experience each other. Sensory details are a powerful tool for making attraction feel visceral, drawing readers into the moment and making even the smallest gestures pulse with emotion. By engaging the senses—touch, scent, sound, taste, and sight—you create a romance that is more than just words on a page.

Using Touch, Scent, and Sound to Heighten Attraction

Sensory details evoke emotions without needing explicit descriptions, making even subtle interactions feel charged with tension.

  • Touch:
    • The accidental brush of fingers that lingers a second too long
    • The warmth of a hand resting on the small of the back
    • A thumb grazing over a bottom lip mid-conversation
    • The ache of wanting to reach out but holding back (this one gets me every time!)
  • Scent:
    • The intoxicating familiarity of their cologne or perfume
    • The way their scent lingers on a borrowed jacket
    • The smell of rain in their hair or salt on their skin after the ocean
  • Sound:
    • The huskiness of a voice when emotions run high
    • The way their breath hitches in a moment of restraint
    • The rhythm of a heartbeat when standing too close
    • The silence that stretches just long enough to mean something

Making Small Gestures Feel Big

The most intense moments in romance aren’t always the grand gestures. They’re the small, intimate actions that carry weight because of what they represent.

  • A lingering look across the room that makes the world fade away
  • A hand brushing a stray lock of hair behind an ear, more intimate than a kiss
  • A pulse in the throat, a sharp inhale, a caught breath, the body revealing what words won’t say
  • An unfinished sentence, an unspoken “I want you” in the space between words
  • An embrace held just a second too long before letting go reluctantly

The key is to slow down the moment, allowing the reader to savor every detail. The more restraint and hesitation you add, the stronger the tension and emotional impact.

Using Contrast to Heighten Romantic Moments

One of the best ways to intensify tension is through contrast, placing a romantic or intimate moment in an unexpected setting. The contrast between what’s happening around the characters and what’s happening between them makes their connection stand out even more.

  • A romantic moment in a dangerous setting
    • A couple hiding from enemies, breathing heavily, pressed close together in the shadows
    • A near-kiss before a battle, knowing they might not get another chance
    • A confession of love in the middle of chaos, when everything else is falling apart (This makes me think of Han Solo telling Leia he loves her just as he’s about to be frozen. And of course, her response is classic, “I know.”)
  • A quiet moment in a loud place
    • A stolen moment of eye contact across a crowded room
    • A whispered conversation at a party where no one else notices them
    • The world seeming to blur as they focus only on each other
  • An intense emotional moment in an ordinary setting
    • A devastating realization in the middle of a grocery store aisle
    • A hand lingering on a doorknob before walking away, hesitation thick in the air
    • A casual touch that should mean nothing, but suddenly means everything

Contrast sharpens the tension, making the emotions more profound and the romance more gripping.

Why Sensory Details Matter

Sensory detail is a part of Deep POV, and it transforms a romantic scene from something read to something felt. By engaging touch, scent, and sound, elevating small gestures, and using contrast, you make every moment come alive with tension. The result? A romance that isn’t just seen on the page felt viscerally.

Strategic Use of Miscommunication

Miscommunication is a classic tool for creating romantic tension, but it’s also one of the most divisive tropes. When used effectively, it can heighten drama, deepen emotional stakes, and keep readers engaged. However, when misused, it can lead to unnecessary frustration and make characters seem immature or the plot feel contrived. The key is to strike a balance. Use miscommunication to enhance tension while ensuring that misunderstandings remain compelling rather than annoying.

When Miscommunication Works and When It Becomes Frustrating

When It Works:

  • Rooted in Realistic Fears & Insecurities – If a character misinterprets a situation based on past trauma, self-doubt, or emotional vulnerability, readers will empathize rather than feel frustrated.
  • Driven by External Pressure – A misunderstanding that arises from external forces (e.g., an overheard conversation, a third party manipulating information) feels more natural than one based purely on avoidable mistakes. Just remember, if a simple conversation fixes this, you need a good reason not to have that conversation or you may annoy the reader.
  • Leads to Emotional Growth – If miscommunication forces the characters to confront their fears, communicate better, or become more vulnerable, it strengthens the romance rather than dragging it down.
  • Used in High-Stakes Moments – A misunderstanding right when one character is about to confess their feelings or when emotions are running high heightens the tension and makes the eventual resolution more powerful.

When It’s Frustrating:

  • Could Be Solved in One Simple Conversation – As mentioned, if a misunderstanding persists only because characters refuse to ask a single clarifying question, readers may lose patience.
  • Relies on Convenient Eavesdropping or Clichés – If a character overhears part of a conversation but doesn’t bother to listen to the rest, or assumes the worst without any context, it can feel forced.
  • Repeated Without Progress – If characters keep misunderstanding each other without any character growth or change, the tension becomes stagnant rather than compelling.
  • Makes Characters Seem Unreasonably Stubborn or Irrational – Readers want to root for the protagonists, but if they’re being purposefully obtuse just to stretch out the plot, it weakens engagement.

Balancing Tension with Reader Satisfaction

Miscommunication should increase emotional depth, not just create artificial delays. The trick is to ensure tension remains engaging and believable, rather than frustrating.

  • Give Readers More Knowledge Than the Characters – When the audience knows the truth, watching characters struggle with false assumptions creates dramatic irony, making them more invested in how and when the truth will come out.
  • Layer in Real Emotion – A misunderstanding should tap into deep-seated fears, desires, or vulnerabilities, making it more than just a plot device. If a character’s reaction is tied to something meaningful in their past, readers will connect to the moment.
  • Don’t Drag It Out Too Long – The longer a misunderstanding lingers without meaningful development, the more likely it is to feel frustrating rather than tension-filled. Drop hints, build the suspense, but don’t withhold resolution for too long. I’m doing this in a book for my client, in which one character keeps insisting something about the other that isn’t true. But the other character isn’t correcting them because they want that person to be upset as a tool to keep their distance. When ultimately, he sees how painful the lie is to her, is when he finally reveals the truth.
  • Use Miscommunication as a Catalyst for Growth – Rather than being an obstacle just for the sake of it, miscommunication should force the characters to confront their deeper emotions and communicate more openly in the long run.

How to Resolve Misunderstandings Effectively

Resolving a misunderstanding should feel earned, satisfying, and emotionally impactful. Here’s how to do it right:

  1. Have One Character Take a Risk – The truth is often revealed when one character takes an emotional leap, deciding to confess their feelings or ask the hard questions despite their fears.
  2. Let the Moment Be Charged With Emotion – Don’t rush the resolution. Allow characters to feel anger, sadness, relief, or regret before everything is settled.
  3. Show Their Vulnerability – The resolution should give insight into why the misunderstanding happened in the first place, revealing emotional wounds, fears, or mistaken assumptions.
  4. Make It Meaningful to the Romance – The resolution should strengthen their relationship, proving they can communicate and trust each other moving forward.
  5. Follow It With an Emotional or Romantic Payoff – Whether it’s a heartfelt confession, a passionate kiss, or an inside joke that acknowledges the misunderstanding, the resolution should feel rewarding for both characters and readers.

Why Strategic Miscommunication Works

When used with intention and emotional weight, miscommunication adds layers of complexity to the romance, keeping the tension high without alienating readers. By ensuring misunderstandings feel earned, engaging, and emotionally resonant, you create a richer, more dynamic love story that keeps readers hooked.

Resolving Tension Without Losing Momentum

Tension is what keeps romance readers turning pages, but once the big moment happens, the first kiss, the confession, the realization of love, how do you maintain that engagement? The key is to resolve the romantic tension in a way that feels satisfying while ensuring the emotional journey continues. Just because characters finally give in doesn’t mean the tension disappears. It simply shifts into something new.

The Moment of Truth: When Characters Finally Give In

After chapters of longing, near-misses, and emotional turmoil, the moment when characters finally give in should feel earned, powerful, and deeply rewarding. This can take many forms:

  • A heated, desperate kiss after a long period of restraint
  • A heartfelt confession that breaks down emotional walls
  • A small but significant action that signals trust, like taking each other’s hand or choosing to stay

To make the moment impactful:

  • Let emotions be messy and raw – The characters should still feel uncertain, overwhelmed, or vulnerable. Readers crave emotional authenticity, not just a perfect, cinematic resolution. I love the leap into the unknown, not knowing if they’ll be rejected or not.
  • Make it deeply personal – The moment should reflect their individual journey and growth, not just an external milestone. For example, if a character has trust issues, their moment of truth might be letting themselves be vulnerable for the first time.
  • Use sensory details to heighten impact – The catch of breath, the trembling hands, the rapid heartbeat, the small but powerful details make the moment feel real and intimate.

This scene should release some tension, but not all of it. There should still be emotional stakes to keep readers invested beyond this breakthrough.

Keeping Tension Alive Even After Characters Get Together

Romantic tension doesn’t have to vanish once characters confess their feelings or enter a relationship. In fact, some of the most compelling romances continue building tension after the couple is together.

Here’s how:

  • New external challenges – Just because they’re together doesn’t mean life suddenly becomes easy. Introduce new conflicts, maybe they struggle with keeping their relationship a secret, navigating long-distance, or facing external disapproval.
  • Unresolved emotional wounds – Love isn’t a magical fix. A character who has struggled with trust, self-worth, or vulnerability might still wrestle with those issues, creating internal struggles even after the romantic breakthrough.
  • Push-and-pull dynamic – Even in relationships, characters can still challenge each other, tease, and create sparks. Playful banter, moments of jealousy or uncertainty, and high-stakes situations keep readers hooked.
  • The “Will They Last?” Question – Getting together is one thing, but staying together is another challenge entirely. Readers should feel invested in whether the couple can navigate life’s complications and grow stronger together.

By keeping emotional stakes high and introducing new layers of connection, you ensure that the romance remains compelling beyond the initial climax.

How to Transition from Tension to Emotional Depth

Once the romantic tension is resolved, the focus should shift toward deepening the emotional connection. The best romances aren’t just about getting together. They’re about staying together and growing as partners.

To create this transition:

  1. Shift from tension to intimacy – Now that the characters are together, deepen their connection through meaningful conversations, vulnerable moments, and small gestures of devotion.
  2. Introduce personal growth – Being in love should challenge characters to confront their fears, heal old wounds, and become better versions of themselves.
  3. Use intimacy as a storytelling tool – Emotional and physical intimacy should reveal more layers of the relationship, making it more complex, not less.
  4. Keep stakes high, but in a new way – Maybe now the challenge isn’t Will they fall in love? but Will they make it work despite their differences?

By shifting from unresolved romantic tension to emotional depth, you keep the reader engaged in the relationship’s evolution.

Why Resolving Tension Doesn’t Mean Losing Engagement

The payoff of tension should always lead to something bigger and more meaningful than just the moment of getting together. By continuing to explore emotional stakes, personal growth, and external challenges, you ensure that the romance remains just as compelling after the first kiss as it was before. A romance story doesn’t end with “I love you.” It begins a new journey. One just as rich, layered, and full of tension as the one that came before.

“What’s your favorite way to build tension in romance? Share in the comments!”

Valentine’s Day Marketing Ideas for Romance Authors

Valentine’s Day Marketing Ideas for Romance Authors

February 4, 2025 in Blog, Marketing

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Valentine’s Day isn’t just about roses, chocolates, and romantic dinners. It’s also one of the best times of the year for romance authors to engage with readers and boost book sales.

Whether you’re launching a new book, rekindling interest in your backlist, or simply looking to connect with readers in a fun, festive way, there are countless ways to leverage the holiday of love for marketing success.

1. Special Valentine’s Day Sales & Discounts

Valentine’s Day is the perfect occasion to treat your readers with irresistible deals. By offering limited-time discounts and themed promotions, you can entice existing fans to grab more of your books and attract new readers looking for the perfect romantic read.

Offer Limited-Time Discounts

Nothing grabs attention like a sale, and Valentine’s Day provides the perfect excuse!

  • Kindle Countdown Deals: Run a Countdown Deal on Amazon to give readers a time-sensitive discount on your eBooks. Promote the ticking clock to create urgency and encourage impulse buys.
  • Free Promotions: If you have a first-in-series book, consider offering it for free for a few days to hook new readers and draw them into the rest of your series.
  • BOGO Deals: “Buy One, Get One Free” promotions are a fun way to reward readers. For example, readers who purchase one of your eBooks could receive another as a free download.

Create a Themed Book Bundle with Other Authors

Collaborate with fellow romance authors to create a Valentine’s-themed book bundle. Pooling your books together allows you to offer readers a fantastic deal while cross-promoting to each other’s audiences.

  • Keep the bundle love-themed to appeal to the season (think “Cupid’s Collection” or “Happily Ever After Box Set”).
  • Platforms like BookFunnel or StoryOrigin make it easy to organize and deliver the bundle to readers.

Run a “Sweetheart Sale” on Direct Sales Platforms

If you sell your books directly through platforms like Payhip or Shopify, consider running a “Sweetheart Sale” with exclusive deals for Valentine’s Day.

  • Offer special discounts on signed paperbacks or book bundles for gift buyers.
  • Include an extra treat, like a downloadable Valentine’s card or a bonus romantic scene, to make the purchase extra special.
  • Promote the exclusivity of these deals on your website and social media, emphasizing the “limited-time” aspect to drive urgency.

2. Themed Social Media Content & Engagement

Valentine’s Day is a golden opportunity to create fun, interactive content that draws readers into your world. By incorporating romantic themes and playful engagement strategies, you can boost your visibility, increase engagement, and remind your audience why they love romance books.

Share Romantic Quotes from Your Books

Leading up to Valentine’s Day, share swoon-worthy quotes from your books to set the mood.

  • Pair quotes with aesthetically pleasing images or short reels on Instagram, TikTok, and Facebook.
  • Use hashtags like #ValentinesReads, #BookishLove, #RomanceBooks, and #SwoonWorthy to reach a wider audience.
  • Encourage followers to share their favorite romantic lines from your books or other romance novels.

Post Love-Themed Writing Prompts & Engage Followers

Engagement is key on social media, and Valentine’s-themed writing prompts are a great way to get people talking. Post fun, romantic prompts and invite your followers to complete them in the comments.

  • Example prompts:
    • “Describe the perfect bookish date in three words.”
    • “Your book boyfriend leaves you a love note. What does it say?”
    • “Your main character gets an unexpected Valentine’s surprise. What happens next?”
  • Encourage fellow writers to share their responses and tag other creatives to keep the conversation going.

Run a ‘Book Boyfriend/Girlfriend’ Poll

Readers love their fictional crushes! Create a fun “Book Boyfriend” or “Book Girlfriend” Poll featuring characters from your books and let followers vote for their favorite.

  • Use Instagram Stories or Twitter polls to keep it interactive.
  • Run a “Battle of the Book Boyfriends” bracket-style contest leading up to Valentine’s Day.
  • Ask readers why they chose their favorite and encourage them to share their dream date with that character.

Host a Valentine’s Q&A or Live Reading Session

Live sessions are a great way to connect with your audience in real-time. Host a Valentine’s-themed Q&A or do a live reading to celebrate the season.

  • Answer reader questions about romance, writing love scenes, or behind-the-scenes details of your books.
  • Read an exclusive, romantic excerpt from one of your novels.
  • If you have an upcoming book release, tease a love scene or first kiss moment.
  • Consider inviting another romance author for a joint live event to boost engagement and cross-promote.

3. Valentine’s-Themed Giveaways & Contests

Giveaways and contests are fantastic ways to engage readers, grow your audience, and generate buzz around your books.

Give Away Signed Copies, Exclusive Swag, or a Romance-Themed Gift Basket

Readers love freebies, especially when they come with a personal touch! Consider running a Valentine’s-themed giveaway featuring prizes like:

  • Signed paperback copies of your books with a personalized message.
  • Romantic book swag such as bookmarks, stickers, or bookplates.
  • A love-themed gift basket filled with candles, chocolates, and cozy reading essentials.

To enter, ask participants to follow your page, like the post, and tag a fellow romance reader. You can also have them comment on their favorite romantic trope or book couple to drive engagement.

A tool like KingSumo can help you gather likes and shares, as well as pick your random winners.

Encourage Readers to Share Their Favorite Love Stories or Meet-Cute Moments

Make your giveaway interactive by inviting readers to share their real-life love stories or meet-cute moments in the comments.

  • The most heartwarming or creative entry wins a prize.
  • You can compile some of the best responses into a social media post or even a newsletter feature.
  • If you write second-chance or friends-to-lovers romances, ask readers to share their personal second-chance love stories or how they fell for a best friend.

This type of contest strengthens the emotional connection between you and your audience while celebrating the spirit of romance.

Collaborate with Other Romance Authors for a Multi-Author Giveaway

A group giveaway allows you to increase your reach by tapping into other authors’ audiences.

  • Partner with romance authors in your niche to offer a Valentine’s eBook bundle as a prize.
  • Organize a joint giveaway on Instagram or Facebook, where readers follow each author and engage with their content to enter.
  • If you have a shared newsletter audience, promote the giveaway through email marketing for additional visibility.

4. Email Marketing with a Love-Themed Touch

Valentine’s Day is the perfect time to strengthen your connection with your readers through a heartfelt email campaign. By adding a romantic touch to your newsletter, you can boost engagement, encourage book sales, and show appreciation for your audience.

Send a Heartfelt Email with a Romantic Short Story, Book Excerpt, or Exclusive Scene

Give your readers something special to celebrate the season of love!

  • Share a romantic short story, it could be a brand-new piece or a deleted scene from one of your books.
  • Offer an exclusive excerpt from an upcoming release, especially if it features a swoon-worthy moment.
  • Reveal a Valentine’s-themed bonus scene featuring fan-favorite characters, maybe a first date, a surprise proposal, or a cozy, romantic moment. I like to write scenes (usually a love scene) in the opposite character’s POV. So if the scene was in Tess’ POV in the book, I rewrite it in Jack’s POV as a bonus.

Include a “Love Letter” to Readers, Thanking Them for Their Support

Your readers are the heart of your author journey, so why not write them a love letter?

  • Express gratitude for their support and let them know how much their reviews, messages, and book purchases mean to you.
  • Make it personal. Mention how much you love writing romance and how they inspire you.
  • You can even share a behind-the-scenes look at how you wrote a particular love scene or character.

Offer a Special Valentine’s Day Freebie

Give your subscribers an exclusive treat to make them feel special. Some ideas include:

  • A bonus epilogue or deleted scene from one of your books.
  • A printable sheet of romantic quotes from your books or famous love stories.
  • A Valentine’s card featuring your book cover or characters, perfect for readers to print and share.
  • A discount code for your direct store if you sell books through Payhip, Shopify, or another platform.

To make it extra fun, you can add a “Secret Admirer” surprise, a mystery freebie they can only unlock by clicking a link!

Final Touch: Call-to-Action

End your Valentine’s email with an engaging call-to-action:

  • Ask readers to reply with their favorite romance trope or their ultimate book boyfriend/girlfriend.
  • Encourage them to share your email with a fellow romance reader (word-of-mouth is powerful!).
  • Remind them to check out your Valentine’s Day sales or special offers.

👉Email Tip: I try to have a call-to-action or at least a question in every email I send to my readers to encourage them to engage with me.

5. Creative Collaborations & Cross-Promotions

Valentine’s Day is the perfect time to team up with fellow romance authors, bloggers, and influencers to expand your reach and attract new readers.

Partner with Other Romance Authors for a Themed Anthology or Newsletter Swap

Collaboration is a powerful tool in book marketing, and Valentine’s Day offers the perfect excuse to join forces with fellow romance authors.

  • Create a themed anthology featuring short, romantic stories tied to Valentine’s Day (think “Love at First Write” or “Happily Ever After: Valentine’s Edition”).
  • If a full anthology isn’t feasible, try a newsletter swap where you and other authors promote each other’s books to your email lists.
  • Bundle freebies or discounted books together and promote them as a special Valentine’s Romance Collection via BookFunnel or StoryOrigin.

Work with Romance Book Bloggers or Influencers for Feature Posts or Reviews

Romance readers often rely on book bloggers, Bookstagrammers, and BookTok influencers to discover new reads. Take advantage of this by:

  • Reaching out to romance bloggers and offering review copies of your books.
  • Sponsoring a Valentine’s-themed post where influencers showcase your book as a must-read holiday pick.
  • Organizing a “Love & Books” blog hop, where multiple bloggers review your book and share themed content (e.g., “Best Romantic Reads for Valentine’s Day”).

To sweeten the deal, consider offering exclusive content, a signed copy giveaway, or a fun bookish Valentine’s package as part of their feature.

Organize a Valentine’s-Themed Virtual Event or Facebook Party

Readers love interacting with their favorite authors, and a virtual Valentine’s celebration is a fun way to bring them together.

  • Host a live event on Facebook, Instagram, or YouTube, where you chat about romance, do a live reading, or answer fan questions.
  • Organize a multi-author Facebook party, where each author gets a time slot to engage readers with fun games, Q&As, and giveaways.
  • Run a themed Twitter or Instagram challenge, like #14DaysOfRomance, where readers share their favorite love stories, quotes, or tropes leading up to Valentine’s Day.

6. Limited-Edition Merchandise & Extras

Valentine’s Day is all about romantic gestures and thoughtful gifts, making it the perfect time to offer limited-edition bookish merchandise that readers will love. These extras not only create excitement but also add value to your books and brand.

Create Valentine’s Day-Themed Book Swag

Readers adore book-related goodies, and themed swag can make your books feel extra special. Consider offering:

  • Bookmarks with romantic quotes from your novels.
  • Stickers or bookplates featuring swoon-worthy lines or character art.
  • Exclusive bookish Valentine’s postcards readers can send to fellow romance lovers.

You can give these items as freebies with book purchases, include them in giveaways, or sell them in your shop.

Offer Exclusive Signed Copies with a Special Dedication for Gift Buyers

Valentine’s Day isn’t just about couples, many readers treat themselves to a new book! Make their experience more special by:

  • Selling signed paperbacks with personalized dedications (this makes for a great gift option).
  • Offering a “For Your Bookish Valentine” package, where readers can request a special inscription for their loved one.
  • Adding a limited-time bonus scene or custom bookplate to each purchase.

Sell Digital Love Letters or Custom Book-Inspired Valentine’s Cards

If you want to get extra creative, consider offering:

  • Digital love letters from your book characters can be sold or given as exclusive reader rewards.
  • Printable book-inspired Valentine’s cards, featuring cute or romantic messages related to your novels.
  • A “Love Notes from Fictional Heroes” mini eBook, where you compile sweet messages or bonus scenes.

7. Leverage BookTok & Bookstagram for Romance Hype

Romance readers actively search for swoon-worthy recommendations, and this is your chance to make your books part of the conversation!

Create Fun Valentine’s-Themed Reels or TikToks Featuring Your Books

Short-form video content is a must for capturing attention. Try creating:

  • Aesthetic mood boards for your romance novels, showing off the setting, tropes, and characters.
  • A “Which Romance Trope Are You?” quiz-style video, using your books as examples.
  • POV-style videos from the perspective of your book characters (“POV: He finally confesses his love”).
  • First-kiss, love-confession, or swoon-worthy moment montages using dramatic audio clips.

Make sure to use engaging captions and text overlays to grab attention fast!

Share “Swoon-Worthy” Book Recommendations, Including Your Own

BookTok and Bookstagram thrive on romance book lists, so join the trend by sharing:

  • “The Best Valentine’s Day Reads” featuring your book alongside similar romance novels.
  • “Books with the Best Book Boyfriends” (bonus points if your hero fits the bill!).
  • A “Which Romance Trope Should You Read?” post, matching books to reader preferences.

By including your own book naturally in these lists, you can attract new readers without being overly promotional.

Use Trending Valentine’s Hashtags to Increase Visibility

Hashtags help push your content to the right audience, so use a mix of popular romance and Valentine’s-themed tags such as:

  • #ValentinesReads
  • #RomanceBooks
  • #BookishLove
  • #BookBoyfriend
  • #HappilyEverAfter
  • #EnemiesToLovers (or other specific tropes that fit your book)
  • #SwoonWorthyReads
  • #LoveInBooks

8. Write & Publish a Valentine’s Short Story or Novella

Writing new or bonus content has come up already in this post, but I thought I’d give its own section to drive home how this can be fun for your readers, as well as a way to find new readers.

Release a Valentine’s-Themed Novella or Short Story on Amazon, Patreon, or as a Freebie

If you have time to write a new story, a Valentine’s-themed novella or short story can be a great way to delight readers and gain visibility.

  • Publish a new Valentine’s romance on Amazon, Kobo, or Apple Books, focusing on themes like second chances, friends-to-lovers, or holiday surprises.
  • Offer it exclusively to your Patreon, Ream or other reader/subscriber group as a special treat.
  • Use it as a reader magnet, a free download for newsletter subscribers to grow your email list.

Some ideas for a Valentine’s short story include:

  • A couple in a long-term relationship rekindling their romance on Valentine’s Day.
  • A grumpy hero who hates Valentine’s Day but ends up falling in love.
  • A mistaken Valentine’s gift mix-up that leads to love.

Fun tip: Use ChatGPT to help you come up with new twists on old tropes.

Repurpose a Romantic Bonus Scene or Epilogue as a Special Valentine’s Treat

You don’t have to write something entirely new, a bonus scene or extended epilogue from a past book can work just as well!

  • Write a “Where Are They Now?” scene showing your couple celebrating Valentine’s Day post-HEA.
  • Give readers a “Lost Chapter” or alternate POV scene from one of your characters. (I love alt-POV scenes. They’re fast and fun to write.)
  • If you have a popular couple, write a surprise proposal or anniversary moment and share it as a freebie.

You can release this exclusively to your newsletter, sell it as a low-cost short story, or offer it as an incentive for preorders or book purchases.

Experiment with Serialized Platforms for a Valentine’s Love Story

If you want to test out a serialized romance, Valentine’s Day is a great time to start!

  • Radish, and Wattpad allow you to release a short, romantic serialized story leading up to the holiday. Or simply post them on your website.
  • You could post a chapter a day during February, keeping readers hooked on the unfolding love story.
  • This is a low-risk way to experiment with storytelling and possibly attract new romance fans.

 

The key to successful Valentine’s marketing is experimentation. Try different strategies and see what resonates best with your audience. Some readers might be drawn to a heartfelt email, while others will engage more with a fun BookTok challenge or a giveaway.

Most importantly, enjoy the process! Valentine’s Day is the perfect time to have fun, interact with your readers, and remind them why they fell in love with romance in the first place.

Do you have Valentine’s Day marketing ideas? Share them in the comments below.

How to Research to Write a Romance Novel

How to Research to Write a Romance Novel

January 28, 2025 in Blog, Tools & Resources, Writing Romance

Table of Contents

Recently, I emailed Write with Harte members gushing about Google’s Notebook LM, a new note and information storage app. I’ve been excited about it because it not only provides a place to store research and make notes, but it has a chat integration that allows you find answers from your research simply by asking it a question.

After going on and on about the app, I realized that I’ve never talked about research in writing romance. So…here we go.

In this post, we’ll dive into the key areas of research every romance author should explore. From grounding your story in a realistic setting to mastering the intricacies of your characters’ careers, understanding historical or cultural contexts, and capturing authentic emotional dynamics, you’ll discover practical tips to create a romance novel your readers won’t want to put down.

Why Research Matters in Romance Writing

You can see an image in a sketch, but a painting draws viewers in, taps into sensory detail, and evokes emotions. Research allows you to achieve the same depth and texture as painting, pulling readers in and making them feel all the feels.

Whether it’s the bustling streets of Manhattan, a cozy seaside town, or a grand Regency-era ballroom, readers need to feel like they’re right there alongside your characters. Authentic details like how a chef preps for dinner service, the quirks of small-town life, or the historical customs of a bygone era, make your story believable and keep readers engaged.

The other reason to research is that readers are quick to point out inaccuracies. Sometimes they leave them in reviews.  An inaccuracy isn’t always a big of deal (except for the reader), but if a little research can get it right, it pays to do it.

Here are areas to research, including what to consider and where to find answers.

Setting Research

The setting of your romance novel is more than just a backdrop. It’s a character in its own right, shaping the story and influencing your characters’ lives. Whether your story takes place in a bustling metropolis, a quiet coastal town, or a historical castle, thoroughly researching your setting is essential for creating an immersive experience that draws readers in.

Travel (Virtually or In Person)

Nothing beats firsthand experience when it comes to understanding a place. If possible, visit your chosen setting to soak in its sights, sounds, and smells. Walk the streets, explore the landmarks, and observe the locals going about their lives. It is important to remember that a tourist experience isn’t the same as a local’s experience. If possible, stay away from the touristy areas. Try to connect and engage with locals where they live and eat and play.

If travel isn’t an option, don’t worry, there are plenty of ways to experience a location virtually:

  • Travel Guides and Books: Look for detailed guides that focus on the culture, history, and attractions of your setting. I love memoirs from people who’ve gone to live in other countries that share the differences and what they learned by moving into a different culture.
  • Google Maps and Street View: Wander virtually through neighborhoods, take in the views, and get a sense of the layout and scale of the location. I do this a great deal to identify locations for my characters to live, and to understand the architecture and landscape.
  • YouTube Videos and Documentaries: Search for travel vlogs or videos showcasing the destination. These can provide valuable insights into how a place looks and feels.
  • Blogs and Social Media: Look for blogs or Instagram accounts run by locals. They often highlight hidden gems, cultural quirks, and everyday life that you might not find in official guides.

Interview Locals

If your story is set in a place you’re not familiar with, reaching out to people who live there can be invaluable. Locals can provide insight into the vibe of a town or city, from its unwritten social rules to the best places to eat or relax. Conduct interviews via email or social media, or join forums and online communities where residents are active. Their personal experiences can add layers of authenticity to your story.

Immersive Details

Once you have a broad understanding of your setting, focus on the small details that bring it to life. Ask yourself:

  • What’s the weather like? Does your location have rainy winters, scorching summers, or crisp, snowy mornings? If you have a garden in your story, what is blooming that time of year in that location?
  • What do people eat? Highlight local cuisines or iconic dishes.
  • What do people sound like? Research accents, dialects, and slang that reflect the local culture without overusing them in dialogue.
  • What customs or traditions stand out? Festivals, holidays, or local habits can serve as memorable moments in your story.

Weaving  Setting into Story

Setting is something many readers skip if not done well. It’s important not to info dump about the location your character is in. Instead, using deep point-of-view, have readers learn about the setting through the character. If it’s a snowy New York City, your character can dress warm and notice how traffic is still busy. Whereas a snowy day in Virginia, nearly everything stops.

Most of my stories take place in Virginia. It’s hot and humid here. Iced tea is sweet unless you specifically ask for unsweetened. And yes, people really do say “Bless your heart.”

Also consider your character’s beliefs and attitudes around setting. Do they hate the traffic in the city or love the energy of it?

Researching Professions and Hobbies

One of the most compelling ways to bring your characters to life is by authentically portraying their professions and hobbies. Whether your heroine is a pastry chef or your hero is a marine biologist, understanding the details of their work or passions adds depth to your story and makes your characters more relatable.

Use Credible Resources

While some authors go directly to experts (see below), I like to do a little research first to gain a basic understanding and determine what questions I need answered from an expert.

  • Books and Documentaries: Look for biographies, industry guides, or documentaries about the profession or hobby you’re researching. These often provide detailed, real-world insights.
  • Career Profiles: Websites like the U.S. Bureau of Labor Statistics or professional association sites often outline job descriptions, required skills, and career paths.
  • Social Media Accounts: Many experts, chefs, artists, or hobbyists share their work and experiences on platforms like Instagram, TikTok, or YouTube. Watching their posts can help you understand the nuances of their day-to-day activities.

Talk to Experts

The best way to understand a profession or hobby is by speaking directly with someone who knows it inside and out. Experts can offer real-life anecdotes, technical details, and insider knowledge that you won’t find in books or online.

  • Interviews: Reach out to professionals in your characters’ fields, such as firefighters, doctors, or architects. Ask about their daily routines, common challenges, and what they love most about their work.
  • Online Communities: Many professionals and hobbyists are active on forums, LinkedIn, or Reddit. Joining these communities can help you observe discussions and even connect with individuals willing to answer questions.
  • Workplace Observations: If possible, visit a workplace or environment where the profession takes place. Watching people in action can spark new ideas for scenes or conflicts. Many mystery writers go on ride-alongs with police just for this purpose.

Personal Experience

If your characters’ hobbies or skills are accessible to you, give them a try yourself! Experiencing what they do firsthand can help you understand the physical and emotional aspects of their activities.

  • Workshops or Classes: Sign up for a cooking class if your heroine is a chef, or try an art workshop to better understand your hero’s love for painting.
  • DIY Projects: Experiment with hobbies like gardening, baking, or woodworking at home. You’ll gain insight into the small details, from the tools used to the challenges faced.
  • Volunteer Opportunities: If your character works in a caregiving role, volunteering at a related organization could provide valuable perspective.

Weaving Professions/Hobbies into Story

Like setting, you don’t just want to dump a lot of narrative about the requirements or daily duties of a job. Sometimes your character’s job is a significant part of the story, such as a detective in a romantic suspense, in which case nearly everything they do in the story is their job.

Other times, the job is part of the character’s world, but not necessarily a driving component of the story. In that case, you want to have enough info about the job or hobby to include bits of it to add depth, without overdoing it.

For example, I wrote a character who was an Army Ranger, so in one scene he gets ready for his monthly parachute jump. Nothing significant happens on this jump. We don’t even see the jump. But it’s there to add interest and reality to his life.

I have a character who owns a lingerie boutique, where she unpacks inventory or runs sales reports. It’s usually only a line or two to orient readers to the setting and character’s normal life.

A Note About Certified or Licensed Professions

I used to be an adoption social worker. I knew a lot about adoption, first in California and later in Virginia. But I didn’t know anything about adoption in any other state. While most adoption laws are similar in states (e.g. the need for a family to have a home study), there are variations. This is also an area if in which an author (or TV show or movie) gets it wrong, which is OFTEN, I fuss. Readers will fuss too if you get information about a profession or hobby wrong.

What jobs are regulated vary in states. So if you have a character with a profession that is regulated by the state, you need to research any rules or policies that impact how that job is done.

Regulated jobs include professions such as:

  • Law enforcement
  • Lawyer
  • Medical professionals: Doctors, nurses, veterinarians, etc.
  • Mental Health Professionals: Psychologists, psychiatrists, therapists, social workers, etc.
  • Real Estate Professionals
  • Financial Professionals
  • Cosmetology
  • Food and Beverage industry

There’s a ton more. You can so a search for professional and occupational regulations for the state your character lives in. For example, here is a list from the Commonwealth of Virginia, where many of my stories take place.

This research isn’t just for U.S. states. If your story takes place in another country, you should understand that country’s rules and regulations around careers as well.

Laws…

While I’m at it, I’ll mention laws in general. I’ve had do to several stories that involved child custody or other legal entanglements. For each, I’d research the laws in those states.

Same with the accidentally-married-in-Vegas trope. Did you know you can’t get married there without a marriage license? Granted, the clerk’s office is open until midnight, but you can’t just stumble into Chapel O’Love and get married.

Finally, I wrote a fish out of water, and when I asked some writer friends about southern activities that I could put my New Yorker in that would make him feel out of sorts, one idea was hunting. It was a good idea, except that the story takes place in summer, and there is no legal hunting in Virginia during the summer, except maybe squirrel. That could have been fun, but I went with four-wheeling.

Understanding Human Emotional Dynamics

I feel fortunate to have a degree in psychology and a master’s in social work in that I have a fairly good understanding of human behavior and mental health. It’s a huge help in developing characters and making them interact.

But you don’t need a degree to gain an understanding of psychology or relationships.

Psychology of Relationships

Understanding how relationships work, or don’t work, can add depth and authenticity to your love story.

  • Attachment Styles: Research the different attachment styles (secure, anxious, avoidant) to shape your characters’ behavior and how they interact with one another. How might a character with an avoidant attachment style struggle with intimacy?
  • Conflict Resolution: Learn about common relationship conflicts and how couples resolve (or fail to resolve) them. What triggers your characters, and how do they handle disagreements?
  • Emotional Growth: Romance novels often revolve around personal transformation. Study the stages of emotional growth, so your characters’ journey toward love feels organic and believable.

Character-Specific Challenges

If your characters have specific emotional or psychological challenges, delving into these areas is key to portraying them sensitively and accurately.

  • Trauma and Healing: If one of your characters is dealing with past trauma, research the effects it might have on their relationships and how they might cope. What are their triggers? How does their past influence their behavior and choices in the present?
  • Cultural Norms: Cultural expectations can shape how characters view love, relationships, and family. Explore the cultural norms relevant to your characters, especially if they come from diverse backgrounds.
  • Disability or Chronic Illness: If your character has a disability or chronic illness, take time to understand the day-to-day realities they face. How does their condition impact their life and relationships? What strengths do they bring to the story as a result of their experiences?

Even a basic understanding of Maslow’s Hierarchy of Needs can give you ideas for and insight to your characters.

Many authors like using Myers-Briggs to help them understand their character and how they behave in the story. Myers-Briggs is a personality-type inventory developed from the theories of psychologist Carl Jung. The test reveals one of sixteen distinct personality types, each with a range from Extroversion to Introversion, Sensing to Intuition, Thinking to Feeling, and Judging to Perceiving. Answering the questions for your character provides a personality type that can help you determine your character’s behaviors and responses in the story.
 
You can take the test for your characters here: 16Personalities.com
 
Here are a few charts you can check out:

Diverse Representation

Accurate and respectful representation is crucial, especially when your characters’ experiences differ from your own.

  • Read Firsthand Accounts: Memoirs, blogs, or social media posts written by people who have lived experiences similar to your characters’ can provide invaluable insights. Pay attention to the language they use, their emotions, and how they view their experiences.
  • Consult Sensitivity Readers: Sensitivity readers are experts in specific areas (e.g., mental health, disability, cultural backgrounds) and can help ensure your portrayal is both accurate and respectful. They offer feedback on character development, dialogue, and any potential pitfalls to avoid.
  • Avoid Stereotypes: Take care to avoid reducing characters to stereotypes or clichés. Research deeply to ensure your characters are fully realized individuals with unique traits and motivations.

Be Honest Yet Respectful

I recently watch an episode of Alice Nevers, a French crime drama. In it, our victim had asperger syndrome (this was filmed when the term was still used. It’s now part of Autism Spectrum Disorder). One of the reviews of this episode was someone who was appalled and offended by how the victim was depicted.

When creating characters outside your field of knowledge or experience, you want to be realistic, but also respectful. It’s easy to fall into cliches or stereotypes because its easy for readers to recognize them. However, narrowing a character down to their stereotype is not only disrespectful, but it makes them one-dimensional. What is the quote by Jessica Rabbit? “I’m not bad, I’m just drawn that way?” How often is the promiscuous woman depicted with red hair in a tight red dress? Or the bully boy with red hair. Or the frumpy girl, with red hair and freckles and glasses. And that’s just red hair!

When you writing about people, go beyond the stereotype to the deeper elements that make up the person. For example, I’ve written a few former military men suffering from PTSD. They’re often depicted in media works as paranoid and prone to violence, but that’s not always the case. In fact, many former military men who have PTSD aren’t violent. And they’re not their behaviors. I really wanted to get this right, so I spent a lot of time reading about PTSD from those who suffer from it. What is going on inside them physically and emotionally, especially if writing from that point of view.

It’s important to recognize that in any community or group of people, diversity exists. Work to get a deeper understanding of people to infuse life into them beyond the basic list of common traits or behaviors.

Researching Historical and Cultural Contexts

It’s important to understand that history and culture can be a part of a contemporary romance. I’m writing a romance now that involved an island settled by pirates. There are no pirates there today, but the history and lore does impact the people who live there, so understanding pirate history is important for my story.

Of course, if your romance is set in past era or features characters from diverse cultural backgrounds, thorough research is essential to create an authentic and engaging story. Readers want to feel transported, whether to a glittering Regency ballroom or a vibrant multicultural celebration. Here’s how to approach historical and cultural research with care and precision:

History and Timelines

If you’re writing a historical romance, understanding the period’s norms, events, and lifestyle is non-negotiable. Your characters should feel like they belong in their time, and their world should be richly detailed.

  • Study the Big Picture: Research the major events, social structures, and political climates of your chosen era. These elements can provide opportunities for external conflicts or influence your characters’ motivations and challenges.
  • Delve into Daily Life: Learn about the small details that shape your characters’ lives, such as fashion, food, transportation, communication, and entertainment. For instance, what materials were common for clothing, and how were meals prepared in that period?
  • Societal Expectations: Romance often revolves around breaking or navigating societal rules. Understand the norms and taboos of your era, such as marriage customs, gender roles, or class distinctions. I’ve seen people today describe regency women as gold diggers, clearly not understanding that woman didn’t have jobs or their own money during that time. Their survival relied upon marrying a man who could support them.
  • Timelines and Accuracy: Ensure historical accuracy in the events and innovations referenced in your story. Use reliable sources, and double-check dates to avoid anachronisms that might distract readers.
  • Language: I’ve heard more than a few people indicate how taken aback they were when reading a historical romance and a character uses a word or phrase that didn’t exist in that time or place. KJ Charles has an interesting blog post on this in which she talks about how the use of “Okay” shouldn’t occur in stories set before WWI (or how prior to the late Victorian age, people didn’t swim, unless there was a good reason, which has nothing to do with language but is an interesting fact.)

Cultural Nuances

For multicultural romances, it’s crucial to depict traditions, language, and rituals authentically. These cultural elements can enrich your story and provide opportunities for unique conflicts, celebrations, and character growth.

  • Traditions and Rituals: Research cultural ceremonies, holidays, or family dynamics that might influence your characters’ lives. For example, how might a traditional wedding ceremony differ from a modern one in their culture?
  • Language and Communication: If your characters speak another language or use dialects, ensure they’re represented accurately. Use translation tools or consult native speakers to avoid errors. Even small phrases or terms of endearment can add authenticity.
  • Cuisine and Food Culture: Food often plays a central role in cultural identity. What dishes might your characters cook, eat, or bond over? A shared meal could be the perfect backdrop for deepening their relationship.
  • Values and Beliefs: Explore how cultural norms and values might shape your characters’ views on love, family, and personal freedom. These elements can add depth to their motivations and conflicts.

WARNING: See my section above about being honest and respectful. Research multiple resources or talk with experts to make sure you’re getting accurate info. This is an area that it can be easy to get wrong in a way that comes off offensive or insensitive. Or sometimes it’s just wrong. For example, did you know that traditionally people in the mafia don’t use the term “mafia?” It’s important to distinguish between fact and folklore or stereotypes.

Tips for Authenticity

  • Primary Sources: When researching history or culture, prioritize firsthand accounts such as letters, diaries, or oral histories. These offer rich, personal insights.
  • Visual References: Old photographs, paintings, or films set in the era can help you visualize the world your characters inhabit.
  • Sensitivity and Respect: Approach cultural research with humility and a genuine desire to learn. If you’re writing about a culture that isn’t your own, seek feedback from people within that culture to ensure your representation is accurate and respectful.

Weaving History and Culture Into Story

Like other research, you want to use history and culture to add depth and texture. You want to orient readers and help them understand, but within the context of the story or your character. I just watched a fascinating video from Dr. Kate Lister where she discusses iconic female characters in historical movies. One movie is Marie Antoinette, in which she helps us understand what a difficult situation the young queen was in. It wasn’t just that she was foreign. Much of her struggles was due to the fact that she didn’t have a child for a long, long time. She was blamed for that, except that the problem was her husband wasn’t sleeping with her. Of course, if that was known, she’d be blamed for that too.

This video helps give a deeper sense of life at Versailles, the challenges she faced as a woman, and how she might have coped through a lavish lifestyle that ultimately led to her demise. (And no, she didn’t say, “Let them eat cake.”) The point being, what we know in general about Marie Antoinette doesn’t factor in being a 14-year-old girl married to man who won’t sleep with her and enduring gossip all day at court for not having a child. But knowing more details, a writer can take the queen from being a rich, entitled woman stuck in a time and place she had no control in, and give her more depth, turning her into a woman we can empathise with.  You want to do the same with your writing, not by telling, but by having us experience what it must feel like to be in that situation through the character.

The video also covers Little Women (Greta Gerwig version), Memoirs of a Geisha, and Remains of the Day.

Organizing Your Research

Once you’ve gathered a wealth of information for your romance novel, the next step is to organize it in a way that’s easy to access and keeps you focused. A well-organized research system not only saves time but also prevents overwhelm when you’re deep in the writing process.

Tools for Writers

Okay, so here is where I gush again about LM Notebook.

First, you can save links including Youtube video URLs, upload docs, or create your own notes to store in a “notebook.”

Second, it has a chat feature in which you can ask a question, the platform will go through your source data (you can select all sources or specific ones), and you’ll get your question answered, with the sources for the answer included.

Three, you can save that answer as a separate note, for easy access in the future.

Here are a few screen shots of my research on National Park Service Investigators (I’ve wanted to write a mystery in which my detective works for the National Park Service.)

On the left, you’ll see my Sources of data that include website URLs, a URL to a PDF, and a copy/paste text note (you can include videos and audio MP3s as well).

The middle section is the chat (the platform added the little detective icon on its own…so cute). You’ll see an overview of the data you’ve saved and below it you can ask a question.

To the right is the “Studio” were you can keep your notes.

The audio option is a cool feature, but I don’t know that I’d use it for research. It will create a dialogue/interview from the sources you select using AI voices. It sounds like a podcast. For kicks and giggles, I made one.  If you want to see what it sounds like, I uploaded about 30 seconds (it was 18 minutes in total). You can listen to it here: National Park Service Notebook LM audio

Under the Audio feature is an option to “+ Add a Note” manually, and below that option, you’ll find a few built-in features:

  • Study Guide: Creates a study guide complete with quizzes.
  • Briefing Doc: Summarizes your source information, which is ideal for getting a basic overview of the material.
  • FAQ: Generates a list of questions and answers from the source material.
  • Timeline: Creates a chronological order to the info in your source material. I my case, it gave me the history of the National Park Service and its investigative unit.

Going back to the middle Chat section, you can ask questions and Notebook LM will go through your source material to find the answer. For example, I asked, “If a crime is committed in Shenandoah National Park, which office would send the investigator to investigate the crime?” (Because not all park offices have investigators).

The tool searched my source material to give me the answer and included the sources in my material for where it found the answer. (Shown as little citation links next to the answers).

I can click the “Save to Note” and the answer is automatically moved to the right “Studio” column under “Notes.”

Seriously, this has made my head explode. How many times have you been writing and realized you needed information and struggled to figure out where in your notes it could be? Now you just go to the Notebook LM you created, ask chat, and it will find the info for you and tell you where it found it.

Sure, you can search Google, but the appeal of this is that you’ve already vetted the source material. It only looks at the resources you’ve provided, and it tells you where in that material it found the answer.

Better yet, the basic tool, doing everything I just showed you, is FREE through your Google account.

By the way, I’m not being paid for all this gushing. I just feel this tool is freaking awesome.

However, it’s not your only tool for research storage and organization.

  • Digital Apps and Software:
    • Evernote: Great for storing notes, clipping articles, and organizing your research into notebooks and tags.
    • Scrivener: Designed for writers, Scrivener allows you to store research alongside your manuscript, making it easy to reference without leaving the app.
    • OneNote: A user-friendly tool for creating and organizing sections of research, complete with multimedia attachments.
    • Notion:  A robust app that helps users organize research, mange projects, collect and organize date, and more. It has an AI integration, however I haven’t tried to know if it delivers the same sort of assistance in accessing your data as Notebook LM does.
  • Physical Notebooks:
    Sometimes, nothing beats pen and paper. Use a dedicated notebook or binder for jotting down ideas, timelines, and character details. You can even use index cards for tracking scenes or key research points. Don’t forget The Romance Author Novel Organizer has a section to store research notes!

Keep it Focused

Research is a powerful tool, but it’s easy to fall into the trap of gathering too much information. At the same time, you want to gather enough to get ideas and provide authenticity to your story. For example, I added the bit about the Army Ranger’s monthly parachute jump because I read that’s what they do and it sounded interesting. But there’s a tone of other bits of info I learned about Rangers that I never used. So how do you find the sweet spot for doing enough research?

  • Stay Relevant: Focus on details that are directly tied to your story. If your novel centers around a chef, for instance, there’s no need to delve deeply into unrelated culinary history unless it plays a key role.
  • Use Placeholders: If you’re stuck on a minor detail, use a placeholder (e.g., [Insert Local Custom Here]) and come back to it later. This prevents getting bogged down mid-writing.
  • Create Categories: Organize your research by topic, such as setting, character backstories, professions, and plot points. This structure will make it easier to find specific details when you need them.

Review and Revise

Periodically review your research to ensure everything is still relevant to your story. Sometimes, as your plot evolves, certain details may no longer be necessary, while others might need further exploration.

Critique or Knowledgeable Alpha Readers

I’ve decided I’m going to kill a chef in my next mystery. He’s going to die of Tetrodotoxin  poising found in puffer fish. The thing is, my chef will be certified to serve puffer fish, which makes his ingesting of the poison odd. At critique group, one member asked if it was legal for him to serve puffer fish. Yes, because I research it already.

But then he went on and on asking about how and where he’d get certified. Can you do it in this location? Do you have to go to Japan? I didn’t have the answer, and wasn’t sure I needed it. Isn’t it enough that he is certified? But I was curious. Turns out yes, he had to go to Japan for a multi-year internship and pass a test. Will this be in the book? Probably, but it will likely be a single line or two, unless I decide someone he met in Japan is a suspect in his murder…hmmm…

This little anecdote shows how having fresh eyes on your story can identify areas you need more research, which could possibly help you plot new ideas.

In another example, this person had written a pregnant person but clearly had forgotten when his wife was pregnant. So I was able to share the reality of pregnancy with him having been pregnant twice.

If you want expert feedback, you can send them just the section of the story to insure accuracy.

When Research Ends and Writing Begins

Research is an essential part of crafting a romance novel, but it’s important to recognize when it’s time to shift gears and start writing. It’s easy to get caught up in the endless pursuit of more information, but at some point, you need to put pen to paper (or fingers to keyboard). Here’s how to find that balance and transition smoothly from research to writing:

Avoid Research Paralysis

One of the biggest pitfalls for writers is getting stuck in the research phase. While it’s tempting to keep digging for more details or perfecting every aspect of your story’s world, excessive research can delay the actual writing process.

  • Set a Research Deadline: Give yourself a clear timeframe for completing your research. Once that deadline passes, commit to focusing on writing.
  • Identify Must-Know Details: Separate essential research (e.g., accurate depictions of a historical event) from minor details that can wait until revisions. This will help you prioritize your efforts.
  • Trust Your Story: Remember that your primary job is to tell a compelling story. Research is a tool, not the end goal.

Fill in Gaps Later

No matter how much research you do, there will always be details you’ll need to fact-check or refine as you write. Instead of letting these gaps slow you down, use placeholders and revisit them during revisions.

  • Use Brackets or Notes: When you encounter a detail you’re unsure about, add a placeholder like [Research Local Wedding Traditions] or [Verify Medical Procedure]. This allows you to keep writing without breaking your flow.
  • Use Comment Feature: Word and Google Docs both have comment features where you can leave yourself a note that’s stored in the margin of your document. This is the method I use as it’s easier to work through them without messing up the manuscript.
  • Draft First, Perfect Later: Focus on capturing the essence of your story in the first draft. You can always go back and layer in more precise details during edits. The risk of course is getting a fact wrong and messing up the story if it relies too much on the inaccurate fact.
  • Leverage Your Resources: Use tools like LM Notebook, Scrivener, or OneNote to quickly revisit your research while revising. These platforms make it easy to access your notes without disrupting your creative momentum. A good routine is to look over what you plan to write first, check your research if needed, and then write.

Embrace the Writing Process

At the end of the day, your readers care more about the emotional depth of your story than the technical accuracy of every small detail. While research enhances authenticity, it’s your characters, their journey, and the romance at the heart of the story that will truly resonate. We’ve all read a book that has a lot of interesting factoids, but they ended up taking away from the story. Don’t do that.

Remember, research is a tool to enhance your storytelling and give the reader an immersive experience. Know when to dive deep, when to step back, and most importantly, when to trust your instincts and start writing.

What are your go-to research tips or favorite resources? Have you ever had a memorable research experience that added something special to your writing? Share your thoughts and experiences in the comments below. 

9 Easy Promo Graphics Ideas for Romance Authors

9 Easy Promo Graphics Ideas for Romance Authors

January 21, 2025 in Blog, Marketing, Tools & Resources

Table of Contents

In today’s digital-first world, visual content is one of the most powerful tools for capturing attention and connecting with your audience. For romance authors, eye-catching promo graphics can help showcase the emotion, intrigue, and chemistry of your stories while enticing readers to pick up your book. Whether you’re announcing a new release, sharing a sneak peek, or building excitement for a cover reveal, the right graphics can make all the difference.

The best part? Creating effective promo graphics doesn’t have to be time-consuming or require advanced design skills. With simple tools and a little creativity, you can craft stunning visuals that grab attention and leave a lasting impression.

Whether you’re a design pro or just getting started, these ideas are perfect for elevating your author brand without overwhelming your schedule.

1. Book Cover Reveal Graphics

come to me book reveal
Made with BookBrush

What It Is:
A graphic used to showcase your book cover before or during its release to build anticipation.

Example:
An image of your book cover on a 3D mockup (e.g., on an e-reader or as a paperback) with text like “Coming Soon – January 15!”

Why It’s Useful:
A cover reveal builds excitement for your book release, creating a buzz among readers and giving them something to look forward to.

What to Include:
Your book cover (or a teaser silhouette for a full reveal later), the release date, and a tagline or short blurb that teases the story.

Tools to Use:
MockUp Shots, Canva or BookBrush for customizable templates, or Photoshop if you have design experience.

Pro Tip:
Use mockups that show your cover on devices like an e-reader, tablet, or phone. This makes your graphic look polished and professional.

2. Quote Graphics from Your Book

Made in Canva | Image from Deposit Photo | Ebook image made in Bookbrush

What It Is:
A visual graphic featuring a short, engaging line from your book to tease its tone or themes.

Example:
An image that relates to your book and quote: “Why did you kiss me?” – Deadly Valentine.

Why It’s Useful:
Teasing a romantic or dramatic quote hooks readers, giving them a taste of your story while building intrigue.

What to Include:
Select a short, impactful line from your book, pair it with your book’s title and/or cover, and use an eye-catching background.

Tools to Use:
Canva’s text overlay features or apps like WordSwag for stylish fonts.

Pro Tip:
Match the quote’s tone with the graphic’s design. For example, a heartfelt quote pairs well with soft, romantic colors and elegant fonts.

3. Character Aesthetic Boards

Tess Madison Character Board
Made in Canva | Image of Couple from Deposit Photos

What It Is:
A collage of images and text that visually represent a character’s traits, hobbies, and vibes. I’ve seen these a lot lately and I love ’em. I’m just not great at making them.

Example:
Photos of items that represent your character, such as chocolate, lingerie, job concept, etc, as I’ve done in this example.

Why It’s Useful:
Readers love connecting with characters. A visual representation of your characters’ personalities and vibes makes them memorable.

What to Include:
Images that represent your character’s appearance, hobbies, and lifestyle, along with their name or a brief description.

Tools to Use:
Pinterest for sourcing images and Canva for creating collages.

Pro Tip:
Use a consistent theme for your aesthetic boards (e.g., warm tones for a sweet romance or dark tones for a steamy read) to align with your story’s mood.

4. Countdown Graphics

Made in Canva | Ebook and audio book mockups made in BookBrush

What It Is:
A visual reminder of the number of days left until a book release or event.

Example:
A bold graphic with your book cover and text: “Only 5 Days Left Until [Book Title] Releases!”

Why It’s Useful:
Countdowns create a sense of urgency, reminding your audience about your upcoming release or special event.

What to Include:
Include the number of days remaining, your book cover, and the release date prominently displayed.

Tools to Use:
MockUp Shots and Canva offer templates perfect for countdowns.

Pro Tip:
Start your countdown a week or two before your release and post daily or every other day to maintain excitement.

5. Reader Reviews or Testimonials

Drawn to Her Testimonial
Made in Mockup Shots

What It Is:
A graphic that highlights positive feedback from readers or reviewers.

Example:
A floral background with text: “‘A heartwarming love story I couldn’t put down!’ – ARC Reader” alongside your book cover.

Why It’s Useful:
Social proof is a powerful marketing tool. Sharing glowing reviews builds credibility and encourages others to check out your book.

What to Include:
A short, compelling snippet of a review, the reviewer’s name (if available), and an image of your book cover.

Tools to Use:
MockUp Shots and Canva’s social proof templates are easy to use.

Pro Tip:
Keep the review snippet short and impactful to ensure it’s easy to read at a glance.

6. Themed Holiday Graphics

Made in Canva | Ebook mockups made in BookBrush

What It Is:
A graphic that ties your book promotion to a holiday or seasonal theme.

Example:
A snowy background with your book cover and text: “Curl Up with [Book Title] This Holiday Season!”

Why It’s Useful:
Holiday-themed graphics tie your promotion to seasonal trends, making your content feel timely and relevant.

What to Include:
Combine holiday visuals (e.g., hearts for Valentine’s Day or snowflakes for Christmas) with a quote, promo announcement, or your book cover.

Tools to Use:
MockUp Shots, Canva, or BookBrush have seasonal templates and graphics ready to use.

Pro Tip:
Add a personal touch by including a short message like “Happy Holidays from [Your Name]!”

7. Behind-the-Scenes Snippets

Taken at SaSS 2023

What It Is:
A casual graphic or image that offers readers a glimpse into your writing process or daily routine.

Example:
A photo of your laptop and coffee mug with text: “Writing the final chapter of [Book Title]!” In my example, I used a video.

Why It’s Useful:
Readers love a peek behind the curtain. Sharing glimpses of your writing process makes you relatable and builds a deeper connection.

What to Include:
Photos of your writing setup, snippets of your handwritten notes, or screenshots of your writing playlist.

Tools to Use:
Instagram Stories, Canva, or even your phone’s built-in editor for quick, casual posts.

Pro Tip:
Pair behind-the-scenes content with engaging captions like “This is where the magic happens!” to draw readers in.

8. Giveaway or Freebie Announcements

Made in Canva | Image from Deposit Photos

Definition:
A graphic promoting a contest or free book offer to engage readers.

Example:
A colorful banner with text: “Win a Signed Copy of [Book Title]! Enter by liking this post and tagging a friend!”

Why It’s Useful:
Giveaways generate excitement and engagement, helping you reach a broader audience.

What to Include:
Details about the prize (e.g., a signed copy of your book or a gift card), instructions on how to enter, and the deadline.

Tools to Use:
Canva for creating a bold, attention-grabbing design.

Pro Tip:
Use vibrant colors and large text to make your giveaway graphic stand out in a crowded social media feed. Encourage readers to tag friends for bonus entries to increase your post’s reach.

9. Tropey Graphics

Made in Canva

Definition:
Tropey graphics highlight the popular romance tropes featured in your book, helping readers immediately recognize the themes they love.

Example:
Graphic of your book on matching background with tropes listed around it.

Why It’s Useful:
Romance readers often gravitate toward books with their favorite tropes. By showcasing these in a fun and visual way, you can quickly connect with your target audience and entice them to learn more about your book.

What to Include:

An image or design that matches the tone of the trope (e.g., a glamorous mansion for a billionaire trope or sparring lovers for enemies-to-lovers). A bold headline, like “Love Billionaire Romances?” or “Enemies-to-Lovers Fans, This One’s for You!” and specific tropes.

Tools to Use:

Canva makes this easy.

Pro Tip:
If your book features multiple tropes, consider creating a series of graphics (e.g., one for each trope). This gives you more content to share while reaching fans of different themes. Or you can create a video from it.

Tools for Creating Graphics

Canva is my go-to for most graphic and video creation/editing. But I also love MockUp Shots because it has a wide-range of templates that easily incorporate your book for a variety of announcements (3-D mockups, reveals, testimonials, teasers, etc). I use BookBrush, which has many similar features as MockUp Shots.

Also, many offer AI features now as well.

1. Canva

Best For: Easy-to-use templates for social media, book promo, and marketing materials. The editing tools are fairly robust allowing you to layers, remove backgrounds, and much more. You can create videos as well.

Price: Canva has several pricing plans. The free version offers pretty much all you’d need to create social graphics, but access to fewer stock photos and editing tools. The pro plan ($15/mo or $120 per year) gives you access to more graphics and fonts, plus brand kids, resizing, background removal, social media posting, and more.

2. MockUp Shots

Best For: Creating 3D book mockups for covers, promo graphics, gifs, testimonials, videos, memes with your book, and ads.

Pricing: The best thing about MockUp Shots is that it’s a one-time, lifetime price of $97. No monthly or yearly fees.

3. BookBrush

Best For: Book-specific templates, cover mockups, 3D graphics, and social media promo materials. Library includes retailer images, such as Amazon, to include on your graphics. It has a box set image creator as well.

Price: Four plans from Free to Platinum. The free plan includes 15 image downloads, 4m stock photos, 250 3-D cover templates, and 3.5k author specific templates. I have the gold plan, which is currently 12.99 a month or $146 a year. It includes unlimited image downloads, ticket to BookMARCon (conference on the business side of being an author), 4m stock photos, animation tools, cover creator, box set creator, instant mockups, and more.

4. Adobe Express (formerly Spark)

Best For: Quick designs for social media, videos, and customizable templates.

Price: The free version is limited to basic editing, fewer image and font access, and 25 AI generative credits. The paid version is $9.99 a month, which offers over 200 million royalty stock images and 25k fonts, resizing, brand its, advanced editing tools, and 250 AI generative credits.

5. Placeit by Envato

Best For: Mockups for books, e-readers, merchandise (t-shirts, mugs etc), and videos.

Price: It says “From $7.47 a Month” which makes me think there is other plans and prices. Looking in the FAQ section it says, “For $14.95 USD per month* or $89.69 USD per year*, you will have access to all of Placeit’s mockups, design templates, videos, and logos.”

6. GIMP (GNU Image Manipulation Program)

Best For: Advanced photo editing and graphic design (free alternative to Photoshop).

Price: FREE! But you should be comfortable with more robust and complex graphic design tools, like Photoshop.

7. Author Social Assistant   (done-for-you graphics):

Best for: Ready-made graphics for social engagement and even book promo, along with a calendar to post them (30 new posts a month)

Price: One-time investment of $97 as of this writing. This is a lifetime access. No subscription.

Sharing Social Media

Some of the tools above allow you to connect your social media accounts to schedule and share your graphic creations. Canva also integrate with tools such as Social Bee and Aweber (email), allowing you to create within those platforms. Meta offers FB and IG scheduling through it.

There are MANY social sharing tools. Here are a couple you can check out if you’re not already using one.

1. SocialBee

Best For: Content curation, post recycling, and scheduling for authors managing several accounts. Includes hashtag manager, analytics, organizing by content categories (e.g. book promo, behind-the-scenes), and more.

Platforms: Facebook pages, Instagram, Threads, TikTok, Pinterest, BlueSky, Twitter/X, YouTube, Linked-In, Google Business Profile. It offers “Universal Posting” for profiles where direct posting isn’t possible. For example, you can post to Facebook Groups directly, but with universal posting, you’ll get sent a notification to post your content at the scheduled time you set up.

Integrations: Canva, Giphy, Upsplash

Price: I lucked out and got a special deal through AppSumo. But the pricing is still good for what you get and compared to other platforms. They have monthly and yearly plans starting at $24 per month.

2. Buffer

Best For: Scheduling posts across multiple platforms and tracking performance. I don’t think it offers recycling of posts (scheduling recurring posts like Social Bee offers).

Platforms: Facebook pages, Instagram, Threads, TikTok, Pinterest, BlueSky, Twitter/X, YouTube, Linked-In, Google Business Profile

Integrations: Canva, Unslpash, Open AI

Price: Offers a free version connecting to 3 channels (platforms) with 10 scheduled posts per channel. Pricing starts at 1 channel for $5 per month, but 3 channels at $15. If you post to FB page, IG feed and Reel (2 channels), and Twitter, that is 4 channels at $20 per month.

3. Hootsuite

Best For: Managing multiple social media accounts, scheduling posts, and monitoring engagement.

Platforms: Facebook pages, Instagram, Threads, TikTok, Pinterest, Twitter/X, YouTube, Linked-In

Integrations: None listed. You can probably use Zapier or Make for integrations with other tools.

Price: When I first used Hootsuite a million years ago, it was free. Today, it’s $99 per month paid annually ($1,188). It’s unclear to me the additional features with Hootsuite over the other options to justify the cost. Perhaps the social listening, inbox for private responding, or autoresponder and saved replies. The price includes one user and up to 10 accounts (platforms).

4. Later

Best For: Scheduling and visually planning Instagram, Facebook, TikTok, and Pinterest posts. Includes Link in Bio, creator collabs, and AI tools.

Platforms: Instagram, Facebook, TikTok, LinkedIn, Pinterest, X (Twitter), YouTube, Threads

Integrations:

Price: $25 per month or $200 annual ($16.67 per month) for 1 social set (1 social set is 8 social profiles, 1 profile per platform)

Other Social Posting Platforms to Check out

Sprout Social Comprehensive social media management, analytics, and reporting.

Tailwind Scheduling Pinterest and Instagram posts, with tools for creating optimized pins.

CoSchedule Organizing and scheduling content with a marketing calendar. If you have a WordPress website, you can schedule your website posts from within WordPress.

MeetEdgar  Automating content recycling for evergreen posts and scheduling across platforms.

SmarterQueue Recycling evergreen content and scheduling with a focus on ROI.

Do you have more ideas for author social graphics or tools to create and share them?

Tax Tips for Romance Authors

Tax Tips for Romance Authors

January 14, 2025 in Blog

Taxes might not be the most romantic topic, but for authors, they’re an essential part of the business. Whether you’re a traditionally published or self-published romance author, or balancing both, understanding taxes can make a significant difference in your bottom line.

Your income might come from multiple streams—book sales from multiple platforms, speaking engagements, merch, or even Patreon supporters—and you might have expenses that range from editing fees to travel for conferences. Navigating these specifics is crucial to avoid overpaying or missing out on deductions that are rightfully yours.

NOTE: I am NOT a tax expert. This information isn’t given as professional advice, but just an FYI. Find a tax expert to help you with your tax questions.

The goal of this guide is simple: to demystify taxes for romance authors and equip you with the tools to manage your finances effectively.

Tax Basics for Romance Authors

As a romance author, you’re more than a writer—you’re also a business owner. Whether you’re penning love stories full-time or as a side hustle, the IRS typically considers authors self-employed. This classification has important implications for how you report income, pay taxes, and manage your finances.

Definition of Self-Employment for Authors

When you earn income from your books, whether through royalties, advances, or other creative endeavors, you’re operating as a self-employed individual. This means you’re responsible for tracking your income and expenses, as well as paying taxes directly to the government. Unlike traditional employees, self-employed authors don’t have taxes withheld from their income, so you’ll need to handle this yourself.

Tax Obligations: Federal, State, and Local

  • Federal Taxes: As a self-employed individual, you’ll report your income and expenses on Schedule C (Profit or Loss from Business) and pay self-employment taxes (Social Security and Medicare) through Schedule SE.
  • State Taxes: Depending on where you live, you may owe state income taxes. Some states also have additional business tax requirements for self-employed individuals.
  • Local Taxes: Certain cities or counties impose local income or business taxes, so check with your local tax authority to ensure compliance.
  • Sales Tax (if applicable): If you sell physical books directly to readers, some states require you to collect and remit sales tax. Be sure to research the rules in your area.

Key Dates and Deadlines to Remember

Self-published authors need to keep track of several crucial tax deadlines. These include:

  • January 15: Deadline for the final quarterly estimated tax payment for the previous year.
  • January 31: Deadline for sending 1099-NEC forms to any contractors you paid over $600 in the previous year.
  • April 15: Deadline for filing your annual federal and state tax returns. You can request an extension but any taxes owed are still due.
  • June 15, September 15: Deadlines for the second and third quarterly estimated tax payments, respectively, if required.
  • October 15: Extended deadline for filing your tax return if you requested an extension.
  • December 31: End of the tax year, ensuring that all business expenses are accounted for.

What forms do authors need to file to report their income?

  • Schedule C (Profit or Loss from Business): Used to report your business income and expenses. Includes income from 1099 forms (issued by platforms or sources paying you over $600 annually).
  • Schedule SE (Self-Employment Tax): Calculates Social Security and Medicare taxes for self-employed individuals. Required if your net earnings from writing are $400 or more. Self-employed authors are responsible for paying both the employer and employee portions of these taxes, totaling 15.3% of their net earnings, but the good news is that you can deduct half of your self-employment tax on Schedule 1, Part II of your tax return, which will reduce your overall taxable income.
  • Schedule E (Supplemental Income and Loss): Used to report royalties if you are no longer actively engaged in writing as a business.
  • 1099-NEC (Non-Employee Compensation): Must be issued to independent contractors (e.g., editors, cover designers) you pay $600 or more in a year. You’re responsible for providing the contractor with a copy and submitting it to the IRS.

Business or a Hobby? Understanding the “Three Out of Five” Rule

The “three out of five” rule is often cited as a guideline for determining whether your writing is considered a business or a hobby. According to this rule, if your business does not turn a profit in at least three out of five consecutive years, the IRS might classify it as a hobby. That doesn’t mean you can skip paying taxes. All income is taxable no matter where or how it comes. What it can effect is how much you can deduct. Hobbies can only deduct up to the amount they’ve earned, where as a business can take a loss. So if you’ve earned $1,000 but spent $1,200 to earn it, as a hobby you can only deduct $1,000 (earnings) whereas in a business you deducts the whole $1,200 for a $200 loss.

Here’s what else the IRS looks at to distinguish a business from a hobby:

  • Time and Effort: Are you devoting significant time and effort to your writing with the intention of making it a profitable venture?
  • Business Practices: Do you have a business plan, keep detailed records, and conduct yourself like a professional (e.g., marketing, attending industry events)?
  • Profit Motive: Are you actively taking steps to improve your profitability, such as refining your marketing strategies or exploring new income streams?
  • Expertise: Have you acquired the knowledge or skills necessary to make your writing business successful?
  • History of Earnings: Even if you haven’t been consistently profitable, does your income show a trend toward improvement?

What If You Don’t Turn a Profit?

Don’t panic if your writing hasn’t been profitable every year—especially if you’re still in the early stages. Focus on:

  • Growing your writing career with a clear profit motive.
  • Keeping thorough records of income, expenses, and the time you invest in your business.
  • Demonstrating professionalism in how you approach your writing and publishing activities.

While the “three out of five” rule is a helpful guideline, it’s not the sole determinant of whether your writing is a business or a hobby. The key is showing that you’re treating your writing as a legitimate business and actively working toward profitability.

Income Sources to Report

When it comes to taxes, one of the first steps is knowing what income you need to report. As a romance author, your income may come from a variety of sources, and each one must be documented for tax purposes. Here’s a breakdown of the most common income streams for authors:

Royalties from Book Sales

  • Traditional Publishing: If you’re working with a publisher, you’ll receive royalty payments based on your book sales. These royalties are typically reported to you on a 1099-NEC form if they exceed $600 annually. However, you’re required to report all royalties, even if you don’t receive a 1099,.
  • Self-Publishing: For indie authors, royalties from platforms like Amazon KDP, Apple Books, and others are considered taxable income. These platforms generally provide you with a 1099-K or similar form if your earnings meet the reporting threshold.

Note that if any of your royalties or other income is payed through PayPal and your total income from all sources is over $600 through PayPal, PayPal will issue a 1099 that you can download through your account. This can cause some bookkeeping challenges if your PayPal is connected to your business account, since you’re at risk of counting a transaction twice. I download the 1099 from PayPal (required for taxes), and two spreadsheets (reports); one with debits and one with credits. I compare this to anything that is on my business account ledger to make sure I include everything I need, but don’t count something twice. Again, an accountant can help you figure out the best way to organize your money if you have multiple sources of income.

Advances from Publishers

Advances are upfront payments from publishers against future royalties. Whether or not you earn out your advance, it is considered taxable income in the year you receive it. Be sure to account for this when estimating your annual income and paying quarterly taxes.

Speaking Engagements, Workshops, or Consulting

If you participate in book signings, teach workshops, or provide consulting services (e.g., manuscript critiques or writing coaching), the income you earn is taxable. Keep a detailed record of fees received, including payments from event organizers or individual clients. These earnings might also be reported to you on a 1099-NEC if they meet the threshold.

Affiliate Income, Patreon, and Other Side Earnings

  • Affiliate Income: If you earn money through affiliate programs like Amazon Associates or by promoting writing tools or services, this income must be reported. Affiliate networks may issue a 1099-NEC or 1099-K depending on their policies.
  • Patreon or Crowdfunding: Monthly supporter contributions or one-time crowdfunding campaigns (e.g., for a book project) are taxable. Platforms like Patreon often provide a 1099-K if your earnings meet the reporting threshold, but even if they don’t, you must still report this income.
  • Other Earnings: Additional income streams, such as selling signed books, offering exclusive merchandise, or hosting virtual book clubs, also count as taxable income.

Best Practices for Tracking Your Income

  • Use a spreadsheet or financial tracking software to log all income sources.
  • Save all payment confirmations, invoices, and 1099 forms.
  • Regularly review your records to ensure all income is accounted for, including smaller streams that can add up over time.

Essential Deductions for Romance Authors

As a romance author, you’re likely spending money to create, market, and distribute your books. The good news is that many of these expenses are tax-deductible, helping to reduce your taxable income. To maximize your deductions, it’s important to understand what qualifies as a business expense and keep thorough records. Basically, if you have to spend it to create or sell your book, then it’s likely tax-deductible.

Here are some common deductions authors can claim:

Writing Tools and Supplies

  • Technology: Computers, laptops, tablets, and printers used for writing and publishing.
  • Software: Word processing programs, design tools, and productivity apps (e.g., Microsoft Word, Scrivener, Canva).
  • Office Supplies: Notebooks, pens, ink, paper, and other essential items.

Professional Services

  • Editing and Proofreading: Fees paid to editors or proofreaders to polish your manuscripts.
  • Cover Design: Expenses for professional cover design or purchasing pre-made covers.
  • Marketing Services: Costs for hiring a marketing consultant, running ads (e.g., on Amazon or Facebook), or paying for promotional services.

Research Expenses

  • Books and Resources: Novels, non-fiction books, or other media purchased for research.
  • Travel Costs: Expenses incurred while traveling for research purposes, such as transportation, lodging, and meals. For example, if you visit a specific location to accurately depict it in your story, these costs may qualify. Driving for business comes with a mileage deduction.

Home Office Deduction

If you work from home, you may be eligible for a home office deduction, provided the space is used exclusively and regularly for your writing business.

  • What qualifies: A dedicated workspace, whether it’s a room or a specific area of a room.
  • How to calculate: Use either the simplified method ($5 per square foot, up to 300 square feet) or the actual expenses method, which involves calculating a percentage of your home’s costs (e.g., rent, utilities, and maintenance).

Conference Fees, Memberships, and Subscriptions

  • Conferences and Workshops: Registration fees, travel, lodging, and meals for attending writing-related events.
  • Professional Organizations: Membership dues for groups like Romance Writers of America (RWA) or local writing associations.
  • Subscriptions: Magazines, online platforms, or tools like Publisher’s Marketplace or KDP Rocket.

Education and Training

  • Courses and Webinars: Fees for writing or marketing classes, workshops, or webinars.
  • Coaching: Payments for personal coaching or mentorship programs focused on writing or business development.

Best Practices for Claiming Deductions

  • Keep itemized records of all expenses and save receipts.
  • Use accounting software or a dedicated spreadsheet to track expenses by category.
  • Keep a notebook in your car or use apps like MileIQ or TripLog (or just notes in your phone) to track mileage when you drive for business purposes such as to events or to the office store to get more paper.
  • Ensure all claimed deductions are directly related to your writing business.

Record-Keeping Tips

Good record-keeping is the foundation of smooth and accurate tax preparation. By maintaining organized and detailed financial records, you can save time, reduce stress, and ensure you’re claiming all eligible deductions. Here’s how to set yourself up for success:

Importance of Separating Personal and Business Finances

  • Keeping your personal and business finances separate is critical for clear financial reporting and easier tax preparation. The easiest and safest way to do this is to open a separate bank account for your writing business. It doesn’t have to be a business account, unless you formally create a business entity such as an LLC.
  • Mixing finances can lead to confusion, missed deductions, or even red flags for an audit.
  • Create a clear boundary by treating your writing career as a business.

Recommended Tools and Software for Tracking Income and Expenses

  • Accounting Software: Programs like QuickBooks, Wave, or FreshBooks can help track income, expenses, and even generate reports for tax purposes.
  • Expense Tracking Apps: Apps like Expensify, Everlance, or Zoho Expense make it easy to categorize and track expenses on the go.
  • Spreadsheets: If you prefer a simpler option, a well-organized spreadsheet can work just as well for tracking your income and expenses manually. Many banks now let you download your credits and debits as a spreadsheet.

How to Organize Receipts and Invoices Effectively

  • Digital Storage: Use apps like Receipt Bank, Shoeboxed, or even your phone’s camera to digitize paper receipts. Store them in a cloud-based folder for easy access.
  • Categorization: Group receipts by category (e.g., supplies, travel, marketing) to align with your deductions.
  • Invoices: Keep copies of all invoices you issue for services like consulting or speaking engagements. Maintain a consistent numbering system for better organization.
  • Backup: Regularly back up your records on an external hard drive or cloud service to avoid data loss.

Benefits of a Dedicated Business Account

  • Easier Tracking: A separate account simplifies tracking business income and expenses, eliminating the need to sort through personal transactions.
  • Professionalism: Using a business account establishes credibility and signals to the IRS that you’re running a legitimate business.
  • Tax Preparation: Having all business transactions in one place makes it easier to reconcile your records and prepare for tax season.

Pro Tips for Effective Record-Keeping

  • Schedule a weekly or monthly “finance day” to review and update your records.
  • Keep a mileage log if you drive for business purposes, using apps like MileIQ or TripLog to simplify tracking.
  • Store a checklist of tax-deductible expenses to ensure you don’t overlook anything throughout the year.

Common Tax Mistakes to Avoid

Even the most organized romance authors can make mistakes when it comes to taxes. To avoid costly errors and unnecessary stress, it’s essential to know the common pitfalls and how to sidestep them. Here are three mistakes to watch out for:

1. Ignoring Small Deductions

  • Why it Happens: Many authors overlook small expenses, thinking they won’t make a difference. However, these small costs can add up significantly over the course of a year.
  • Examples of Missed Deductions:
    • Subscription fees for tools like Canva or Grammarly.
    • Postage and shipping costs for sending signed books or contest prizes.
    • Small office supplies like pens, folders, and printer ink.
  • How to Avoid It: Track every business-related expense, no matter how minor. Use expense tracking apps or software to ensure nothing slips through the cracks.

2. Missing Quarterly Tax Deadlines

  • Why it Happens: Self-employed individuals are required to pay estimated taxes quarterly, but it’s easy to lose track of deadlines or underestimate what you owe.
  • The Consequences: Missing a payment can result in penalties and interest charges, especially if your tax liability is over $1,000, adding unnecessary costs to your tax bill.
  • How to Avoid It:
    • Mark the quarterly deadlines (April 15, June 15, September 15, and January 15) on your calendar or set reminders.
    • Use accounting software to calculate estimated taxes based on your current income.
    • Save a percentage of your earnings (typically 25-30%) to cover taxes, so you’re not scrambling to pay when the due date arrives.

3. Misclassifying Personal and Business Expenses

  • Why it Happens: Blurred lines between personal and business finances can lead to misclassified expenses, which can cause issues if you’re audited.
  • Common Misclassifications:
    • Claiming a family vacation as a research trip without proper documentation.
    • Using a personal credit card for business purchases and forgetting to log them separately.
  • How to Avoid It:
    • Use a dedicated business bank account and credit card for all writing-related expenses.
    • Keep detailed records and notes about the purpose of each expense (e.g., “Location research for new book set in Paris”).
    • Consult a tax professional if you’re unsure about whether an expense qualifies.

Bonus Tips to Steer Clear of Mistakes

  • Double-check all forms and numbers before filing to avoid errors.
  • Stay updated on tax laws and changes that may affect self-employed individuals.
  • If in doubt, work with a tax professional who specializes in creative businesses or freelancers.

When to Hire a Tax Professional

Navigating taxes as a romance author can feel overwhelming, especially if you’re juggling multiple income streams, deductions, and tax obligations. While many authors successfully manage their own taxes, there are times when hiring a tax professional is a smart investment. Here’s how to know when to bring in expert help and what to look for when choosing the right professional.

Benefits of Working with a CPA Experienced in Creative Industries

  • Industry Knowledge: A CPA who understands the unique challenges of authors and other creatives can help you maximize deductions specific to your profession, like research trips or marketing costs.
  • Time Savings: Taxes can be time-consuming, especially for self-employed individuals. A CPA can handle the complexities for you, freeing you up to focus on your writing.
  • Audit Protection: A knowledgeable professional can ensure your tax return is accurate and defensible, reducing the risk of an audit. If an audit does occur, they can represent you and handle the process.
  • Strategic Planning: A tax professional can help you with long-term strategies for managing your income, setting up retirement accounts, and planning for future tax liabilities.

Signs You Might Need Professional Help

  • Complex Finances: If you have multiple income streams (e.g., royalties, advances, consulting fees) or significant business expenses, a CPA can ensure everything is reported accurately.
  • Missed Deadlines: Struggling to keep up with quarterly tax payments or filing deadlines? A CPA can help you stay on track and avoid penalties.
  • Frequent Errors: If you’ve made mistakes on past returns or feel unsure about what to report and deduct, professional guidance can give you peace of mind.
  • Major Changes: Experiencing a significant life or career change—like signing a big book deal, moving to a new state, or transitioning to full-time writing—can complicate your taxes and warrant expert advice.
  • Desire for Optimization: If you’re unsure whether you’re maximizing deductions or paying the right amount in estimated taxes, a CPA can ensure you’re getting the most out of your tax situation.

Questions to Ask When Hiring a Tax Professional

  • Do you have experience working with authors or creatives? Look for someone familiar with the unique tax situations of writers.
  • Are you familiar with self-employment taxes? Ensure they understand the nuances of self-employment income and deductions.
  • What is your process for working with clients? Understand how they handle communication, documentation, and filings to ensure it fits your needs.
  • Can you assist with quarterly estimated taxes? If you struggle with these payments, make sure they can provide ongoing support throughout the year.
  • What are your fees? Ask for a clear breakdown of costs, including whether they charge hourly, per return, or a flat fee.
  • Will you represent me in case of an audit? Having a professional who can handle audits is a valuable safety net.
  • Do you offer advice on tax planning and strategy? Beyond filing, some CPAs can help you with long-term financial planning.

Tax Resources for Authors

Filing taxes as a romance author can feel daunting, but with the right resources, you can make the process much more manageable. Whether you’re looking for official guidelines, tailored advice for writers, or tools to simplify tax preparation, these resources are a great starting point:

IRS Resources and Publications

Author-Specific Tax Guides or Websites

Recommended Software for DIY Taxes

If you need to send out 1099s to contractors, check that the version of tax software you’re buying includes it. Sometimes you have to go to a full-business version to have the software create 1099s.

  • H&R Block Self-Employed: This is what I use to help me organize my taxes and create my 1099s for contractors. It offers tools for tracking expenses and preparing taxes, with optional access to expert advice.
  • TurboTax Self-Employed: A popular choice for freelancers and small business owners. Includes prompts for deductions like home office expenses and marketing costs.
  • TaxSlayer Self-Employed: A budget-friendly option that supports self-employed filers and provides support for reporting 1099 income.
  • QuickBooks Self-Employed: Combines tax tracking with bookkeeping, allowing you to log expenses and income throughout the year and export tax reports when filing.
  • Expensify or Everlance: Apps that integrate with tax software to track mileage and business expenses automatically.

Tips for Using Tax Resources Effectively

  • Bookmark the resources you’ll use most frequently, like the IRS Self-Employed Tax Center or your preferred tax software.
  • Start preparing early to avoid the last-minute rush and give yourself time to ask questions or consult a professional if needed.
  • Stay updated on tax changes by subscribing to newsletters or alerts from trusted tax resources.

Glossary of Tax Terms

Adjusted Gross Income (AGI): An individual’s total gross income minus certain deductions (such as health insurance and student loan interest). This figure is used to calculate an individual’s taxable income.

Business Expenses: The costs associated with running a business, such as office supplies, software, contract labor, travel, and marketing. These expenses are deducted from business income to calculate profit.

1099-K Form: A tax form used to report payments received through third-party payment networks, such as PayPal or Venmo. Used to report your gross income.

1099-NEC Form: A tax form used to report payments made to independent contractors (not employees). Required to be filed if you paid a non-employee worker more than $600 during the tax year.

Home Office Deduction: A tax deduction for a portion of home expenses if part of the home is exclusively used for business.

Internal Revenue Service (IRS): The federal agency responsible for collecting taxes and enforcing tax laws.

Royalty Income: Payments to an author based on the number of copies of their book sold or other licensed usage of their work.

Schedule A: A tax form used to itemize deductions rather than taking the standard deduction.

Schedule C: A tax form used by self-employed individuals to report income or loss from a business.

Schedule E: A tax form used to report income or loss from rental real estate, royalties, partnerships and S corporations, and trusts and estates.

Schedule SE: A tax form used to calculate self-employment tax, which consists of Social Security and Medicare taxes.

Self-Employment Tax: Social Security and Medicare taxes paid by self-employed individuals (the equivalent to what both an employee and employer pay).

Tax Deductions: Expenses that can be subtracted from gross income, reducing the amount of income subject to tax.

Taxable Income: The portion of income that is subject to taxation after all allowable deductions.

Moonlight and Margaritas

Open for Submissions

January 13, 2025 in Blog

Write with Harte is looking for romance stories that make readers swoon!

By romance, we mean a short story in which the relationship between the couple is the primary story and ends with a happily ever after or happily for now.

We’re looking for 5,000 to 10,000 word stories with well-developed characters who have powerful motivations for their choices (good and bad) and who send readers on an emotional journey.

Your story should include moonlight and margaritas mentioned or weaved within your story.

❤️New and published authors will be considered (Note that we are asking for a sample of your work at this time, but it doesn’t need to be from the story you plan to submit. It should, however, showcase your romance writing ability).
❤️We are interested all characters including diverse, older, LGBTQIA+, or persons with disabilities
❤️We’re open to all romance categories and tropes, with open door intimacy (3🔥 or more, but no erotica), that fit the theme of Moonlight and Margaritas.
❤️Stories can be a part of an existing series you write, but please no excerpts or cliffhangers. The story should be new and original.
❤️Exclusive rights will be held for 12 months from publishing date (June 2025 to June 2026)
❤️If selected to submit, your story will need to be sent to us by March 30, 2025

What we’re not looking for:

⛔No single chapters or excerpts of stories
⛔No erotica (we will accept spicy romance, but there should be a plot)
⛔No non-consensual
⛔No underage main characters
⛔No incest
⛔No previously published works (self or traditionally)

GUIDELINES

Please note that any submissions that DO NOT follow these guidelines will not be considered.

👉  Make sure your story fits the anthology theme AND is a romance (the couple is the focus of the story)
👉  You must have rights to the story you’re submitting. We don’t accept stories that are currently published elsewhere.
👉  Manuscripts must be full stories (no excerpts) of 10,000 words or less
👉  Your manuscript should be complete and fully edited

If selected, you’ll be sent an invite by February 10, 2025 to submit your story by March 30, 2025.

All stories will be reviewed by our editors to ensure they’ve met the guidelines.

We’ll be accepting 10 to 15 authors.

➡️To register your interest in participating, please complete the interest form, including a 500-word sample of your writing (copy and paste into the form) by January 26, 2025. Your sample doesn’t need to be from the story you plan to submit. If you’re already published, you can share a link to a book on Amazon that has the “Look Inside” feature.

For more info or to submit your interest, visit Moonlight and Margaritas anthology page.

Master Book Marketing in 2025 for Romance Authors

Master Book Marketing in 2025 for Romance Authors

January 7, 2025 in Blog

Table of Contents

The last couple of years have seen HUGE changes for authors seeking to make a living selling their stories. TikTok, serialization, subscriptions, AI, and more reshaped how authors can write, publish and market their books, and how readers read and connect with authors. In such a dynamic environment, sticking to the same old strategies simply isn’t enough to stand out in a crowded market.

Whether you’re an indie author navigating the self-publishing world or a traditionally published writer looking to amplify your promotional efforts, this post will give you ideas on how to reach your readers in 2025.

How Marketing Has Changed

When I first started working online (late 1990’s), forums were about the only option available to engage with consumers. Beyond that, you had to pay for banner ads on other websites.

Then came email (before list services, I had a software to help me bulk mail email so it could be personalized and didn’t look like spam on the mail server!! — Goodness I’m old). Growing an email list with a freebie became the best way to keep the attention of your buyers. That and buying ads in other people’s email newsletters.

And then came blogging and social media, which gave consumers more ability to interact with brands. Now messages could flow two ways, instead of just one way; author to reader and reader to author.

Over the last year, those interactions have evolved even more so that fans are now a part of an author’s brand community. Now if you can reach and connect with your reader, you have an ally in getting the word out about your book.

So how do you take advantage of these changes in marketing? First, it’s important to note that not all marketing is equal. I sat on a conference panel discussing marketing, and most other authors started talking about email and social media, which are both great, but for the new author who has no readers, isn’t very helpful because author marketing isn’t a Field of Dreams. Just building them doesn’t mean people will come.

I believe authors need a two-fold marketing strategy. The first is how to get in front of readers who don’t know you. The second is building a relationship with the readers who do know you.

Stages of Marketing

Even 90-Day Fiancé knows that no one is going to commit on first sight. Selling books is not very different. A reader who has never heard of you isn’t likely to buy at first glance. Here is how I think about the reader journey to becoming a fan.

  1. Outreach to Strangers: This is marketing to reach readers who don’t know anything about you. This can be ads to your books or lead magnet, but also guest spots on podcasts or blogs, Facebook Takeover Events, and other opportunities that put you in front of your reader market that hasn’t heard of you yet. Readers who don’t know you are less likely to buy your book, but they can still take an interest in you if you promote something that doesn’t cost them anything like your free lead magnet or social profiles they can follow (consider having something cool they can get with a social follow such as bonus content to make following you a benefit to them).
  2. Awareness: Now the strangers are aware of you, but still don’t know you. Lucky that you have your email list and social media to help them learn about you. Think of this stage as a social gathering of like-minded acquaintances. If you were in person, you wouldn’t go up to them and say “Hey, buy my book” or “Hey look at my pictures of me working behind the scenes.” It’s not that you can’t ever do that, but remember, you want these people to like you and feel comfortable spending money on your book. To that end, email and post fun things they can engage with or respond to. Give a teaser and ask their feedback. Ask them their favorite tropes. This is a friendship building stage.
  3. Reader: Now they’ve bought your book, and hopefully they love it. It’s time to bring them a little closer to you. This is a good time to create your reader group (Facebook, Discord, or other platform that has group discussions). In this stage, you want to work on moving readers from enjoying your book to being superfans. You do that by asking them to be beta readers or giving them some special perks like bonus content.
  4. Super Fan Community: When I grew up, celebrity fan clubs were all the rage. Think of your reader fan community the same way. These readers love you and your books. They’ll tell anyone and everyone about you and your books. You cultivate them by making them feel special and a part of your success. These fans get more perks such as exclusives, merch, advanced access to books, discounts, private community, and more.

As I work on my 2025 marketing plan, I’m looking at ways to increase my outreach to new readers (stage 1), and move my readers to the super fan category (stage 3 to 4).

Here are some strategies I’m looking at to help me achieve that:

Outreach Marketing (Finding Readers Who Don’t Know You Yet)

I feel like this is the area that new writers struggle with the most and often don’t get the best information about. As I’ve mentioned, author advice focuses a lot on social media and email, neither of which work particularly well in terms of getting in front of people who don’t already know you.

Here are my tips for marketing outreach to get yourself in front of readers who haven’t yet heard of you:

Be Presentable

It’s possible you’ll be found by accident through Amazon or some other resource, and if that happens, you want readers to stop, and say, “What’s that?” To make that happen, you need a professional cover and intriguing title. Seriously. You’d be surprised at how much a great cover can turn no sales into mega sales.

After that, you need a great book description that taps into all the stuff the reader wants to read from the tropes, universal fantasy, and story idea.

It’s true that you have one chance to make a great first impression. Make sure any reader’s first impression of your book is one that makes them stop and want to learn more.

While you’re at it, it won’t hurt to have a website and your social profiles set up so if someone doesn’t buy your book, but they’re curious, they can find you elsewhere to learn about you or follow you. Like your book cover, your website and social profiles should look nice and be easy to navigate. 

Now that you have a great cover and enticing blurb…it’s time to get it out in the world. Here are some ideas:

Leveraging Podcast and Video Interviews to Reach New Readers

Reader oriented podcasts and video casts are growing platforms that allow authors to connect with readers in a personal and engaging way. Being interviewed on a podcast or video channel not only increases your visibility but also helps potential readers feel more connected to you as an author. Here’s how to make the most of these opportunities:

Why Podcasts and Video Interviews Matter

  • Broader Audience Reach: Podcasts and video casts often have loyal, engaged audiences who trust the host’s recommendations, making them an excellent platform for introducing your books.
  • Build Personal Connection: Hearing your voice or seeing you talk about your stories creates an emotional connection with listeners and viewers, encouraging them to explore your work.
  • Evergreen Content: Many podcasts and videos remain available indefinitely, meaning your interview can continue to attract new readers long after it airs.

Finding the Right Opportunities

  • Romance-Centric Podcasts: Seek out podcasts that focus on romance books, writing, or publishing. Examples might include shows discussing romance trends, author journeys, or book recommendations.
  • BookTubers and Romance Video Creators: Identify YouTube channels or video podcasts that feature romance authors, book discussions, or author interviews. (see below on influencer partnerships)
  • Writing and Publishing Podcasts: While I wouldn’t focus on these because your goal is to attracter readers, not writers, it doesn’t hurt to broaden your scope to include podcasts that cater to authors and readers interested in writing, self-publishing, or the creative process. It will help build your credibility as an author.

How to Pitch Yourself

  • Research the Show: Listen to or watch a few episodes to understand their tone, audience, and topics. Make sure your book or expertise aligns with their content.
  • Craft a Compelling Pitch: Send a short, personalized email introducing yourself and your book. Highlight what makes your romance unique (e.g., a popular trope, diverse representation, or a compelling backstory). Suggest a topic or angle for the interview that adds value to their audience.
  • Provide Supporting Materials: Include links to your website, book page, and social media profiles, as well as a brief bio and high-quality images of you and your book cover. Offer to send a free ARC or to host a giveaway for the host’s audience.

Tips for a Great Interview

  • Be Authentic and Enthusiastic: Let your passion for your book and the romance genre shine through. Audiences are drawn to genuine excitement.
  • Prepare Key Talking Points: Outline what you’d like to discuss, such as the inspiration behind your book, favorite tropes, or the challenges of writing romance. Practice a few concise answers to common questions, like “What inspired this story?” or “What makes your book unique?”
  • Promote Your Book Naturally: While you want to share your book, focus on providing value to the audience. Share insights about writing, relatable anecdotes, or behind-the-scenes tidbits that intrigue listeners.
  • Engage the Host and Audience: Be conversational with the host and acknowledge the audience. If the show allows for viewer/listener questions, respond thoughtfully and personally.
  • Include a Call to Action: End the interview by inviting the audience to check out your book or website. Offer a freebie (e.g., a novella or bonus scene) if they sign up for your newsletter.
  • Send a thank you to the host after the interview: This is polite and can lead to further interview opportunities.

Promote the Interview

  • Share Across Platforms: Once the podcast or video is live, share the link on your social media, newsletter, and website. Highlight interesting moments to draw people in.
  • Tag the Host: Acknowledge the podcast or video host in your posts to build goodwill and encourage them to reshare.
  • Create Snippets: Use audio or video clips from the interview for social media posts to drive traffic back to the full episode.
  • Create a Media Page on Your Website: Consider having a media page on your website where you can post all the links to all your interviews.

Leveraging Influencer Partnerships

This is another area I want to focus on in 2025. I’ve already mentioned that Colleen Hoover and many other romance authors became successful over the last few years because of reader influencers on social media. In 2025, influencer partnerships remain a powerful way for romance authors to expand their reach and connect with readers. Collaborating with influencers—whether they’re Bookstagrammers, BookTubers, or BookTok creators—can help you tap into highly engaged communities of romance fans. Here’s how to make influencer partnerships work for your book marketing strategy.

Identify the Right Influencers

Choosing the right influencer is key to a successful partnership. Look for creators who align with your brand and target audience.

  • Focus on Romance-Specific Influencers: Many influencers specialize in romance books and have a dedicated following of romance readers. Search for creators who frequently feature the sub-genres or tropes you write about (e.g., billionaire romance, second-chance love, or slow-burn stories).
  • Engagement Matters More Than Follower Count: A micro-influencer with 5,000 highly engaged followers can have a bigger impact than a mega-influencer with 100,000 passive followers. Look for influencers who actively interact with their audience through comments, likes, and shares.

There are some tools, like Meet the BookTokers, that might be able help you narrow your search. Note I haven’t tried this yet, but it is on my “To Check Out” list.

Collaborate on Creative Content

Influencers are experts at creating engaging content. Work with them to highlight your book in a way that feels natural and authentic.

  • Book Reviews and Recommendations: Provide influencers with ARCs (Advanced Reader Copies) in exchange for honest reviews. Many influencers also include your book in themed lists, such as “Best Enemies-to-Lovers Books” or “Top Romance Reads of the Month.”
  • Creative Posts and Videos: Encourage influencers to create content beyond reviews. For example:
    • TikTok videos dramatizing key moments or tropes in your book.
    • Instagram posts featuring your book in aesthetic flat lays or alongside thematic props.
    • YouTube “Reading Vlogs” where your book is part of their reading journey.

Host Collaborative Events

Interactive events with influencers can boost engagement and visibility.

  • Live Q&A or Book Chats: Partner with influencers for a live chat on Instagram, TikTok, or YouTube. Discuss your book, writing process, or favorite romance tropes.
  • Giveaways: Team up for a giveaway where followers can win signed books, exclusive swag, or digital copies of your novel. Influencers can host the contest on their platform to maximize visibility.
  • Read-Along Events: Organize a read-along where the influencer hosts discussions about your book chapter by chapter. This creates an ongoing conversation and keeps your book in readers’ minds.

Build Long-Term Relationships

Instead of one-off collaborations, aim to build lasting relationships with influencers who love your work.

  • Become Their Go-To Author: When an influencer is genuinely a fan of your books, they’re more likely to organically promote your future releases.
  • Exclusive Partnerships: Offer certain influencers early access to your books or involve them in special projects, such as beta reading or helping choose covers.
  • Feature Them in Your Marketing: Highlight influencer content on your own platforms. Share their reviews, posts, or videos in your newsletter, on social media, or on your website.

Measure the Impact

Track the results of your influencer partnerships to see what works best.

  • Engagement Metrics: Monitor likes, comments, shares, and video views on influencer content to gauge interest.
  • Traffic and Sales: Use unique affiliate links, discount codes, or tracking URLs to measure how many readers are coming from each influencer’s posts.
  • Reader Feedback: Pay attention to reviews or social media comments that mention seeing your book through an influencer—it’s a great indicator of success.

Tips for Successful Partnerships

  • Be Clear and Authentic: Share your expectations upfront but give influencers creative freedom to showcase your book in their unique style. Authenticity resonates more with their followers.
  • Respect Their Time and Effort: Influencers put a lot of work into creating content. Offer fair compensation, whether it’s payment, free books, or exclusive perks.
  • Express Gratitude: A simple thank-you note or shoutout can go a long way in maintaining a positive relationship.

Newsletter Ads and/or Swaps

Newsletter ads and swaps are cost-effective and highly targeted strategies for reaching new readers, especially those who love romance. By leveraging the established audiences of other authors and book promotion services, you can grow your reader base and increase visibility for your books. Here’s how to use newsletter ads and swaps effectively:

What Are Newsletter Ads and Swaps?

  • Newsletter Ads: Paid placements in established newsletters that recommend books to readers. These services allow you to target readers based on genre, sub-genre, or preferences. This is the best option if you’ve just started your newsletter and don’t have a lot of subscribers. For $10 to $20 you can get a featured post or mention in another author’s email. I’d recommend using this ad to promote your free lead magnet to help build your newsletter list.
  • Newsletter Swaps: Collaborative promotions with other authors where you feature their books in your newsletter, and they feature yours in return. This strategy is free and fosters mutual growth. You’ll want to find authors with similar list size as yours. Someone with a 20,000 subscriber list size won’t want to swap with your 1,500 subscriber list.

Why They Work for Romance Authors

  • Targeted Audience: Newsletter services and swaps allow you to reach readers already interested in romance, especially specific sub-genres or tropes.
  • High Conversion Rates: Readers who subscribe to book recommendation newsletters are actively looking for their next read, making them more likely to purchase.
  • Cost-Effective Marketing: Compared to other ad platforms, newsletter ads and swaps often deliver higher returns on investment.

Using Newsletter Ads

  • Popular Services for Romance Authors:
    • BookBub: A premium option with a massive, engaged audience. Romance books often perform well, but ad slots can be competitive. Many authors have reported seeing their book career take off if they get a coveted BookBub ad.
    • Red Feather Romance: Over 270,000 romance readers subscribe to get book info from Red Feather Romance. It does ask that your book be rated at 3.5 stars or higher, have 50+ pages, and must pass editorial review.
    • The Fussy Librarian: Affordable and genre-specific, perfect for reaching romance readers.
    • WWH Members can check the Freebie area for a list of more book promotion resources. Not a member? You can join Write with Harte free here.
  • Best Practices for Newsletter Ads:
    • Focus on Tropes: Highlight popular romance tropes or themes in your book. For example, “A sizzling enemies-to-lovers story with a grumpy billionaire!”
    • Strong Visuals: Use an eye-catching book cover and a short, compelling tagline to draw readers in.
    • Time Promotions Strategically: Schedule ads around a new release, sale, or series launch to maximize impact.
    • Track Performance: Use unique links (e.g., Bitly or UTM codes) to measure clicks and sales generated by the ad.

Newsletter Swaps

Newsletter swaps are an excellent way to cross-promote with other authors in your subgenre once you have subscribers.

  • How to Find Partners:
    • Join author groups on Facebook or Discord, such as those dedicated to romance writers.
    • Use services like BookFunnel or StoryOrigin, which offer tools to find and coordinate swaps.
    • Bookclicker offers swaps and newsletter ads. You can join for free.
    • Bookfunnel  offers giveaways and swaps, and is a great place to host your lead magnet and direct book sales for delivery to reader.
  • Best Practices for Swaps:
    • Align Audiences: Swap with authors who write similar sub-genres or share common tropes to ensure their readers are likely to enjoy your book.
    • Highlight Value: Craft a compelling blurb for the featured book in your newsletter and ask your swap partner to do the same for yours.
    • Be Reliable: Honor your swap commitments by promoting on the agreed-upon date and providing accurate links.

Tips for Success with Newsletter Ads and Swaps

  • Test and Optimize: Experiment with different newsletter platforms, ad designs, and swaps to see what resonates most with readers.
  • Start Small: If you’re new to newsletter marketing, start with affordable options like Fussy Librarian or smaller swaps to build experience.
  • Bundle with Promotions: Combine newsletter ads or swaps with sales, giveaways, or the launch of a new book for maximum impact.
  • Build Relationships: Newsletter swaps are also about community. Cultivating strong relationships with fellow authors can lead to future collaborations, anthologies, or cross-promotional opportunities.

Using Paid Ads to Find New Readers

Paid advertising is one of the fast ways to build your email list and boost sales from readers who might not have discovered you otherwise. But done wrong, it can be a waste of money. Here’s how to leverage paid ads to attract new readers:

Why Use Paid Ads?

  • Targeted Reach: Paid ads allow you to zero in on specific audiences, such as readers who love your genre, favorite tropes, or similar authors.
  • Scalability: You can start with a small budget and increase spending as you see results.
  • Consistent Visibility: Ads keep your book in front of potential readers, even when organic reach is limited.
  • Data Insights: Advertising platforms provide detailed analytics, helping you understand what works and what doesn’t.

Top Platforms for Paid Ads

  1. Amazon Advertising
    • How It Works: Amazon Ads promote your book directly on Amazon, where readers are already looking to buy books. Ads appear in search results, on product pages, and in carousels like “Sponsored Products.”
    • Targeting Options:
      • Keywords: Target search terms like “enemies-to-lovers romance” or “billionaire romance books.”
      • Products: Advertise on the pages of similar or complementary books.
      • Categories: Target readers browsing specific genres or sub-genres.
    • Best Practices:
      • Use a professional book cover and compelling copy to attract clicks.
      • Start with a low daily budget and adjust based on performance.
      • Monitor your ad spend and ROI regularly to optimize campaigns.
  2. Facebook and Instagram Ads
    • How It Works: Facebook Ads Manager allows you to create campaigns for both Facebook and Instagram, using advanced targeting options to reach readers.
    • Targeting Options:
      • Interests: Target readers who like “romance novels,” specific authors (e.g., Colleen Hoover), or tropes (e.g., “slow burn romance”).
      • Demographics: Narrow down by age, gender, or location if your book appeals to specific groups.
    • Ad Formats:
      • Image Ads: Feature your book cover with a short, compelling caption.
      • Video Ads: Use short trailers or animations to catch attention.
      • Carousel Ads: Highlight multiple books in a series or show off different features of the same book.
    • Best Practices:
      • Test different images and headlines to see what performs best. I can’t tell you how important testing is!
      • Use clear calls to action (e.g., “Get your copy now!” or “Fall in love with this story today!”).
      • Monitor engagement metrics to refine targeting and ad creatives.
  3. BookBub Ads
    • How It Works: BookBub Ads appear on the BookBub platform and in readers’ emails, targeting a highly engaged audience of book lovers.
    • Targeting Options:
      • Target readers who follow specific authors.
      • Choose by genre or geographic location.
    • Best Practices:
      • Use BookBub’s CPM (cost per thousand impressions) model strategically to stay within budget.
      • Run ads alongside book promotions like price drops or free giveaways to increase clicks.
      • A/B test different creatives to identify the most effective design and copy.
    •  

Best Practices for Paid Ads

  • Invest in Professional Creatives: Use high-quality images of your book cover, engaging videos, or professionally designed graphics.
  • Write Compelling Copy: Craft headlines and descriptions that emphasize your book’s unique selling points, such as the tropes, tension, or emotional payoff.
  • Start Small and Test: Begin with a modest budget and test different ad creatives, audiences, and platforms to see what resonates.
  • Focus on Metrics That Matter: Monitor clicks, conversions, and cost per click (CPC) to gauge success. Adjust underperforming campaigns quickly.
  • Combine Ads with Sales or Promotions: Paid ads are especially effective when paired with a limited-time offer, such as a discounted eBook or a free book for newsletter signups.

When to Use Paid Ads

  • Launching a New Book: Generate excitement and visibility for your latest release.
  • Promoting a Series: Run ads for the first book in a series to hook readers who’ll then continue with the sequels.
  • Boosting Discoverability: Reach readers who haven’t heard of you by targeting similar authors, genres, or keywords. Ideally, promote your lead magnet, which won’t make you money, but it will get the reader on your email list so you can woo them to become a buyer and a fan.

From Stranger to Reader to Fan (Building Relationships with Readers)

Many of the ideas used above in the outreach marketing stage can still be used once you have readers. But beyond outreach, you want to cultivate a relationship with readers, making them fans. Here are ideas on how to do that.

Emerging Social Media Trends

Social media is a cornerstone of book marketing, and in 2025, staying on top of platform trends can give romance authors a competitive edge. With short-form videos dominating content consumption, niche platforms gaining traction, and interactive engagement becoming a must, here’s how to harness these trends for your romance books.

Social media works best with stage 2 and beyond readers, except TikTok, whose algorithm can get you in front of new readers who’ve never heard of you.

Short-Form Video

Short-form video continues to be the most engaging content format, making platforms like TikTok, Instagram Reels, and YouTube Shorts essential for book promotion.

  • Leverage TikTok and BookTok: Colleen Hoover doesn’t exist as a megastar author without TikTok readers. That’s the power of the platform. Of course, we’ll need to see if the platform is banned in the U.S. in January 2025. If so, those reader influencers will be moving somewhere, so it pays to understand how TikTok helps authors. The hashtag #BookTok drives countless viral book recommendations. Romance-specific trends—like showcasing steamy scenes (although be careful as TikTok might limit views), character aesthetics, or “books that broke me” lists—can help your book reach a devoted audience. Jump on trending sounds or create challenges tied to popular romance tropes (e.g., enemies-to-lovers or grumpy/sunshine pairings) to increase visibility. Kate Hall as a really good course on using TikTok to promote your book. If the platform is banned, I suspect some of her tips will still be good for other short-form video.
  • Instagram Reels and YouTube Shorts: Use these platforms to share behind-the-scenes content, like your writing process, cover reveals, or mini-readings of emotionally charged scenes. These bite-sized videos are perfect for teasing the tension or chemistry between your characters, leaving viewers eager to read more. Note that YouTube has a program where it pays creators when they reach a certain threshold. I don’t know how well Shorts do in terms of generating income, but any tiny amount simply for doing videos about your books is good, right?

Interactive Engagement

Engagement is key to building a loyal reader base, and social media tools make it easier than ever to foster two-way conversations with readers who are now aware of you, but perhaps don’t know you very well (stage 2).

  • Polls and Q&A Sessions: Use Instagram Stories, Facebook Polls, or TikTok polls to ask fun questions like “Which romance trope do you love most?” or “Who’s your favorite book boyfriend?” Host live Q&A sessions to chat with readers about your characters, writing process, or upcoming releases.
  • Challenges: Create or participate in challenges that tie into your book’s themes. For example, if your novel features a single-dad trope, start a “Best Single Dad Heroes” challenge and encourage readers to share their favorites—your book included, of course.

Mastering Email Marketing

List building is one of those things that many new authors put off to their detriment. I get it. It takes time to set up, time to email, and potentially cost money. But in terms of effectiveness in growing your reader following and selling books, an author email list out does social media and blogging.

For romance authors, email marketing offers a direct, distraction-free way to reach your audience, nurture relationships, and drive book sales. Here’s how to elevate your email game this year.

Hyper-Segmentation: Know Your Readers Better

Gone are the days of one-size-fits-all newsletters. Hyper-segmentation allows you to tailor your content to specific groups within your readership.

  • Segment by Sub-Genre or Trope: If you write across multiple romance sub-genres (e.g., billionaire romance, friends-to-lovers, single dad stories), segment your list so readers only receive updates about the tropes they love most.
  • Use Tags and Triggers: Most email platforms like Aweber or Mailer Lite let you tag readers based on their preferences, such as whether they joined through a specific giveaway, downloaded a free book, or clicked on a link in your emails. This helps with segmenting your list, but also can help you track your effective marketing strategies. For example, does your Facebook add to your lead magnet generate more sign ups or your TikTok videos?

Interactive Email Features: Engage, Don’t Just Inform

In 2025, readers expect more than just words in their inbox—they want dynamic, interactive experiences.

  • Embed GIFs and Images: Include GIFs or images of your book covers, mood boards, or teaser quotes to make your emails visually engaging.
  • Add Polls and Surveys: Use tools like Google Forms or embedded surveys to ask readers about their favorite tropes, characters, or what they’d love to see next from you. Or at the very least, ask a question. You’ll be surprised how many people hit reply to answer you.
  • Clickable Content: Link to bonus content, trailers, or exclusive scenes hosted on your website. For example, a link to “Read a deleted scene from my latest book” is a great way to keep readers engaged.

Integration with Other Platforms: Streamline Your Strategy

Modern email marketing tools can integrate seamlessly with other platforms, creating a smooth, connected marketing funnel.

  • Sync with Book Distribution Tools: Services like BookFunnel or StoryOrigin can be linked to your email list, allowing you to offer free downloads and grow your audience effortlessly.
  • Track Reader Behavior: Use analytics to see who clicks on your links, downloads your bonus materials, or engages with your offers. This data helps you refine future campaigns.
  • Link to Social Media: Promote your TikTok videos, Instagram Reels, or live Q&A sessions in your emails to direct your subscribers to where you’re most active.

Automation: Save Time While Staying Personal

Automating your emails doesn’t mean sacrificing personalization—it means delivering timely, relevant messages without lifting a finger.

  • Welcome Sequences: Greet new subscribers with a warm welcome email, followed by a series introducing your books, characters, and any freebies you offer.
  • Birthday or Anniversary Emails: Use automation to send special messages on a reader’s birthday or the anniversary of when they joined your list. A small gesture, like a free short story or discount code, can make a big impact.
  • Pre-Launch Campaigns: Automate emails leading up to a book release, teasing covers, blurbs, and excerpts to build anticipation.

Consistency is Key

Your readers signed up for your emails because they love your work or at the very least want to know more about you. This a crucial fact you need to understand. Someone who gives you their email is raising their hand and saying, “Tell me more about you.” Yes, maybe they do it for the free book more, but you have the opportunity to turn them into someone who’s grabbed a free book into a fan.

I email weekly, and I treat it like coffee time with my reader friends. I’m conversational, sharing some personal stuff, but mostly around bookish or romantic themes.

  • Stick to a Schedule: Whether it’s weekly, bi-weekly, or monthly, choose a schedule that works for you and your readers.
  • Provide Value: Include more than just promotions. Share writing tips, behind-the-scenes looks at your process, or recommendations for other romance books you love.

Here is a list of ideas on what to email your list.

Build a Community

In 2025, successful book marketing isn’t just about selling books—it’s about building relationships. Romance readers are among the most loyal fans in the world, and fostering a strong, engaged community can turn readers into lifelong supporters of your work.

This is an area that I’m hyper-focused on. Yes, you need to market to find new readers, but once you have them, you need to stay connected. Sure, social media and email help with that, but building a community creates a two-way relationship with your fans. To that end, I’m building my reader community on my website and will be pointing many of my promo links (like back of the book links) to the special fan membership area of my website.

Create Exclusive Reader Groups

  • Private Online Spaces: Platforms like Facebook Groups and Discord allow you to create a space where readers can engage with you and each other. I run my site using WordPress, so I’m using Ultimate Member‘s free version for content restriction.  I’m using WP Discuz commenting system, which not only makes a threaded discussion at the end of post/pages, but also allos for comments within the post. It allows me and readers to discuss specific sections of the bonus content I post. In this area, I plan to offer exclusive content, like sneak peeks of current works or next release, bonus content (e.g. extended epilogue or scenes writting in alternative POV), cover reveals, or polls.
  • Tips for Engagement:
    • Host weekly themed discussions (e.g., “Trope Tuesday” or “WIP Wednesday”).
    • Share personal stories or fun anecdotes about your writing process.
    • Encourage readers to share fan art, favorite quotes, or their book reviews.

By fostering this sense of exclusivity and community, readers feel like they’re part of your journey—and they’ll champion your books to others.

Run Reader-Centric Events

Events, both virtual and in-person, help deepen relationships with your audience.

  • Virtual Events: Host live book readings, Q&A sessions, or “author hangouts” on Instagram Live, Zoom, or YouTube Live. Tailor these events for your audience—romance readers love insider looks into your creative process or behind-the-scenes moments.
  • In-Person Events: Organize meet-and-greets at book signings, romance conventions, or local bookstores. Pair these events with giveaways, like bookmarks or signed copies, to leave a lasting impression.

Reward Your Fans

Loyal readers love feeling appreciated, and small rewards go a long way in building lasting connections.

  • Exclusive Content: Offer bonus scenes, alternate endings, or character backstories to newsletter subscribers or reader group members.
  • Advanced Reader Copies (ARCs): Give early access to trusted fans and encourage honest reviews ahead of release day.
  • Reader Giveaways: Host giveaways for signed books, romance swag, or digital gift cards. Tie these contests to fun engagement tasks, like sharing a favorite book quote or tagging a friend who would love your book.

Feature and Celebrate Your Readers

Readers love being acknowledged by their favorite authors. Use your platforms to celebrate them:

  • Share Fan Content: Highlight fan art, book reviews, or reader photos on your social media. This not only shows appreciation but encourages others to create and share their own.
  • Name a Character After a Reader: Hold a contest where a reader’s name inspires a future character or dedication.

Keep the Conversation Going

The most successful communities thrive on ongoing, authentic conversation. Don’t just post and disappear—show up regularly, reply to comments, and have fun interacting with your readers. Ask questions like:

  • “What’s your all-time favorite romance trope?”
  • “Who’s your ultimate book boyfriend?”
  • “Which of my books would you love to see as a movie?”

Interactive Reader Engagement

Especially if you want to build a community, offering interactive reader engagement is the way to go. Today’s romance readers crave connection and participation. Interactive engagement goes beyond simply sharing your work—it invites readers to become part of your world. By creating opportunities for readers to interact with you, your characters, and each other, you can foster loyalty, spark conversations, and keep your books top of mind. Here’s how to make interactive reader engagement a central part of your book marketing strategy.

Host Live Events

Virtual and live-streamed events are fantastic ways to connect directly with your audience.

  • Virtual Book Readings: Share excerpts of your latest book or upcoming release on Instagram Live, YouTube Live, or Facebook. Add a Q&A session to make it interactive—answer questions about your writing process, characters, or future plans.
  • Exclusive Launch Parties: Host a virtual party for your book releases. Include giveaways, games, and a chance for fans to chat with you about your inspiration for the story. You can set this up through social media, or tools like Zoom.

Engage Readers Through Social Media Polls and Games

Social media is an ideal platform for interactive content, allowing you to reach readers where they already spend their time.

  • Polls and Quizzes: Use Instagram Stories, Twitter, or TikTok polls to engage readers. Ask questions like, “Which romance trope do you love most?” or “Which of my characters would you want to date?” You can also create fun quizzes, such as “Which Heroine Are You?” or “What’s Your Ideal Romance Setting?”
  • Challenges and Contests: Create a hashtag challenge for readers to share their favorite book moments, cosplay as your characters, or write a mini-review. Offer small prizes, like signed copies or exclusive content, to participants.
  • Interactive Stories: On platforms like TikTok or Instagram, post short story snippets and let readers vote on what happens next. This can be a fun, low-stakes way to engage your audience and get them involved in storytelling.

Build a Community Space for Your Readers

We covered this in the community building section, but it’s worth saying again.

  • Fan Groups on Facebook or Discord or your own website: Set up a group where readers can share their favorite quotes, discuss your books, or speculate about future plot twists. Jump in occasionally to answer questions, drop teasers, or join discussions.
  • Reader Beta Teams: Invite your most loyal fans to join a beta reader or ARC (Advanced Reader Copy) team. They’ll feel special having early access to your work and can help generate buzz before your release.

Incorporate Gamification

Gamification adds a fun and competitive element to your marketing efforts. Depending on how you’ve built your website, you can add gamification to where readers can earn points for visiting the site, leaving a comment, and more.

  • Scavenger Hunts: Create a scavenger hunt tied to your books, with clues hidden on your website, in your emails, and on your social media. The winner could receive signed copies, exclusive merch, or a character named after them.
  • Book Bingo: Design a bingo card featuring romance tropes, book moments, or character traits from your stories. Encourage readers to share their completed cards online.
  • Fan Leaderboards: Reward your most active fans by featuring them on a leaderboard for sharing posts, submitting reviews, or participating in events.

Show Appreciation and Acknowledge Fans

Making readers feel seen and appreciated deepens their connection to you and your books.

  • Highlight Reader Content: Share fan art, reviews, or photos of readers with your books on your social media or in your newsletter.
  • Feature Fans in Your Books: Host a contest to name a character after a fan or dedicate a book to a loyal reader.
  • Thank You Notes: Send personalized thank-you messages to readers who write reviews or share your books online. A small gesture like this can make a big impact.

Encourage Readers to Be Ambassadors

Interactive engagement naturally leads to word-of-mouth marketing.

  • Street Teams: Assemble a group of fans who help promote your books online in exchange for sneak peeks, swag, or exclusive interactions.
  • Referral Programs: Offer perks like free short stories or discounts to readers who refer friends to your newsletter or book launches.

The Power of Serialized Content

While Amazon has decided to abandon Vella, serialized content is still popular among readers, especially romance readers. By releasing stories in smaller, episodic chunks, you can keep your audience eagerly coming back for more while reaching readers on platforms they already love (outreach stage 1!). Here’s how to harness the power of serialization for your romance writing.

Why Serialization Works for Romance

Romance readers thrive on emotional connection, tension, and anticipation—all of which are perfectly suited to serialized storytelling.

  • Cliffhangers Create Buzz: Ending each installment with a tantalizing cliffhanger or unresolved moment ensures readers are hooked and excited for the next release.
  • Bingeable Format: Readers can dive into shorter episodes when they’re busy or binge multiple installments when they have time, making serialized content accessible and addictive.
  • Loyal Reader Base: Serialization fosters an ongoing relationship with your audience, encouraging them to follow your work over time rather than consuming it all at once.

Best Platforms for Serialized Romance

You’ll want to read the terms on each of these platforms carefully, especially if you want to post across multiple platforms. Watch for the types of “rights” these platforms want and for how long. You should be able to remove your content fairly easily if you change or mind, or decide to repurpose your content into a book for Kindle Unlimited (which requires exclusivity). If you plan to publish your serialized content into a book with wide distribution, this should be okay, but again, check the TOS of each platform.

  • Radish Fiction: A platform built for serialized storytelling, especially romance. Radish offers a large audience of romance readers and provides monetization options. Authors on Radish earn money through a “coin” system where they can earn a portion of the coin revenue paid by readers. Authors are paid quarterly when authors earn a payment threshold of $50.  Unlike other platforms, Radish vets writers, so you’ll need to apply and get approved as a serial writer before you can start publishing.
  • Kiss App: Like Radish, Kiss shares revenue from readers with writers, has tons of romance stories, and vets writers. Recently, it started offering video-stories and I’ve heard some authors do very well financially with this.
  • Royal Road: Royal Road’s content is largely fantasy and science fiction, but there is romance within those genres (e.g. romantasy). Readers read for free, but can give you donations. There is an option for readers to pay for add removal, but that goes to Royal Road and isn’t shared with writers. This option is good for stage 1, working to get in front of new readers to build your reader base.
  • Wattpad: Was the early platform for serializing content, and helped make successful authors such as Anna Todd. You join free and start posting your content, which can help you get in front of readers who don’t know you (stage 1). Wattpad now has a variety of programs that could result in earning income, including Wattpad Originals which works like the above apps in which readers pay to unlock chapters.

Serializing Platforms for More Control

These options allow you more control over your content and on occasion income.

  • Substack: For authors who want more control, Substack allows you to deliver serialized stories directly to your subscribers’ inboxes, with the option of free or paid subscriptions. In the past, I heard it was difficult to get in front of new readers through the platform, so I’m not sure how good it is for outreach to new people. But it appears to have options to search content. Plus, there are “magazines” on Substack that you can apply to write for that could help you reach more readers as well.
  • Medium: Is more of a blogging platform, but you can offer your work for free or put behind a paywall. However, to make money, you have to join Medium’s partner program and are paid from the large pot of subscriptions it earns.

Serializing Platforms for Ultimate Control

These options give you greater control in what you charge and offer as part of your serialized program. Plus they have engagement options such as the ability for readers to comment. These operate more as a subscription program than pay as you go.

  • Ream Stories: This is the Patreon for authors. You can serialize content, as well as offer bonus content, exclusives, audio, and more. There was a bit of a hub-bub when two of the founders (one a successful serial/subscription romance author) ousted the founder who was the face of the company. Many didn’t like how it went down and left the platform. That said, the platform is fairly easy to navigate, allows you to set your prices and what you plan to offer, and because it’s got a lot of spicy romance authors, you’ll not likely be booted off for explicit content, as you might with other platforms. It’s ideal for running a reader community. There are opportunities for discovery (outreach), through being featured, browsing, or search.
  • Patreon: Over the last couple of years, many romance authors utilized Patreon to offer serialized and bonus content, and to make more money. While some have left going to Ream Stories or building a subscription on their own website, it’s still a place to consider. Just read the Terms as highly spicy content may be banned.
  • Your Own Website: This is what I’m moving to using a membership plugin on my WordPress website. System.io, Shopify, Squarespace, and other website builders offer tools or addons that would allow you to create a space for serialized content, as well as the ability to charge for it if you want. You should check out terms of service if you offer highly erotic content, but beyond that, these options allow you to design exactly what you want for your serialized program.

Tips for Successful Serialized Stories

  • Keep chapters to 2,000 words or less: Most I’ve read are in the 1,500 word range. This makes it easy for readers to consume on the go. Plus, you can keep your prose tight and exciting, leading readers to want more.
  • End Each Episode Strong: Leave readers with questions, unresolved romantic tension, or a dramatic revelation to keep them eagerly awaiting the next episode.
  • Keep Installments Consistent: Aim for a regular release schedule—whether that’s weekly or bi-weekly—so readers know when to expect the next chapter.
  • Create Memorable Characters: Serialization gives you the opportunity to develop characters gradually. Make your protagonists complex, relatable, and memorable, so readers fall in love with them over time.
  • Tie into Full-Length Books: Use serialized stories as a gateway to your novels. For example, write a prequel series that introduces a beloved character’s backstory, encouraging readers to dive into your full-length books for more.

Benefits Beyond Reader Engagement

Serialized content doesn’t just build an audience—it can also generate income and visibility.

  • Monetization Opportunities: Platforms like Radish offer direct revenue streams, while serialized newsletters on Substack can bring in subscription income.
  • Marketing Synergy: Serialized stories act as a natural marketing tool. Each new release reminds your readers of your work, keeping your name top of mind.
  • Increased Discoverability: Many platforms promote serialized content, helping you reach new readers who might not have discovered your books otherwise.

Serialization Ideas for Romance Authors

  • Trope-Centric Stories: Write short, trope-heavy episodes like “enemies to lovers in the workplace” or “forbidden love with the single dad next door.”
  • Character Spin-Offs: Create serialized stories about secondary characters from your novels, giving fans more of the world they already love.
  • Interactive Storytelling: Engage readers by letting them vote on plot decisions or choose between alternate romantic interests.

In Conclusion…

As you can see, there are many opportunities and ideas to reach readers and sell your books. Most of them are focused on ways to engage with readers and building a community with them. I get really excited about these opportunities until I consider how much work goes into them. New platforms to navigate. Extra content to create. Reaching readers in the first place.

The trick is to learn as much as you can about your reader, not just the demographics, but how they consume romance (ebook? audio?), where they go to learn about romance books (podcasts? Facebook?), and the types of messages that entice them to click to learn more about a book (video? emoji-filled post?).

Also, start small. I want to do all the things, but know I can’t. Right now, I’m pretty solid with my emailing, but I need to beef up swaps and giveaways (I use Bookfunnel). I’m also focused on building a place for my community to hang out on my website, and adding new bonus content for them.

But in starting a new pen name, my focus is more on setting up my email and buying adds in author newsletters to promote my lead magnet. I might run ads too. I’m also considering a serial platform, like Radish.

So pick one thing, get it going, and then add the next.

Just remember that you want to have both outreach marketing (stage 1) to readers who don’t know you, as well as relationship marketing (stages 2-4) to keep readers who’ve heard of from forgetting you.

Year-End Review Checklist for Romance Authors (Free printable)

Year-End Review Checklist for Romance Authors (Free printable)

December 17, 2024 in Blog, Members, Tools & Resources

I’ll admit, my eyes are always looking forward when it comes to my writing business. There’s nothing wrong with that, except that without reviewing what’s behind me, it’s possible I’ll repeat tasks that don’t work in the future.

An end-of-year review allows you to celebrate your achievements, learn from challenges, and identify what’s working—and what’s not—in your writing, publishing, and marketing efforts.

For romance authors especially, where storytelling trends, reader engagement, and marketing strategies evolve rapidly, a clear snapshot of your progress can help you stay ahead in a competitive market. Whether you’ve published one book or ten, grown your readership, or explored new strategies, an intentional review will give you clarity on how to move forward with purpose.

By evaluating key areas like writing productivity, finances, marketing performance, and reader relationships, you set yourself up for a more focused, organized, and successful year ahead. It’s not just about looking back—it’s about using those insights to plan smarter, work more efficiently, and continue building the author career of your dreams.

Below is a list of nine areas to assess your romance writing business, each with specific items to review. You can download this list as a 3-page checklist from the Members’ Freebie page (you need to be logged in). Not a member? Join FREE here.

End-of-Year Checklist for Romance Authors

Wrap up your year with this comprehensive checklist to assess your writing business, celebrate achievements, and prepare for a successful new year.

1. Writing and Publishing Review

Take stock of what you accomplished creatively this year. From word counts to completed and published works, this section helps you see how far you’ve come and plan for what’s next.

  • Total Word Count: Track the total words written across drafts, revisions, and published works.
  • Completed Projects: List all books, novellas, or short stories completed this year.
  • Published Books: Record the titles, formats (eBook, print, audio), and release dates.
  • Work in Progress: Note the status of current projects and projected completion timelines.
  • Dropped Projects: Evaluate unfinished or shelved projects to decide if they’re worth revisiting.

2. Sales and Marketing Performance

Analyze how your books performed and how well your marketing efforts paid off. This section highlights what worked, what didn’t, and where you can improve your discoverability.

  • Book Sales Analysis:
    • Which titles performed best?
    • Which platforms (Amazon, Kobo, Apple Books, etc.) drove the most sales?
  • Promotional Success: Review effectiveness of discounts, newsletter swaps, group promos, and giveaways.
  • Email Marketing:
    • List growth and engagement (open rates, click rates).
    • Review performance of automated sequences and newsletters.
  • Social Media Engagement:
    • Which platforms brought the most engagement and conversions?
    • Analyze follower growth and trends (TikTok, Instagram, Facebook, etc.).
  • Ad Campaigns: Evaluate the success of paid ads (CTR, CPC, conversions).
  • Reader Magnet Performance: Did free downloads lead to email list growth and sales?

3. Financial Overview

Review your income, expenses, and profitability. Understanding where your money came from and where it went will help you make smarter financial decisions next year.

  • Revenue and Expenses:
    • Total income from book sales, KU page reads, audiobooks, foreign rights, etc.
    • Total expenses, including editing, covers, ads, subscriptions, and software.
  • Profit & Loss: Assess net profits and areas for cost control.
  • ROI on Ads: Analyze ad spend (Facebook, AMS, TikTok) vs. revenue earned.
  • Tax Preparation: Gather receipts, invoices, and royalty statements for tax filings.

4. Author Branding and Platform

Ensure your author brand is polished and consistent across platforms. This includes updating websites, social media, and author bios while reflecting on reader feedback.

  • Author Website: Is it up-to-date with book links, newsletters, and author bios?
  • Social Media Presence: Review content strategy, branding, and performance.
  • Author Bio and Brand: Update bios across platforms to reflect current works and awards.
  • Reader Reviews:
    • Check reviews for insights on reader reception.
    • Identify areas for improvement based on reader feedback.

5. Reader Relationships

Your readers are at the heart of your business. Reflect on how you engaged with your audience through newsletters, reader groups, and ARC teams to strengthen those connections.

  • Newsletter Growth: Assess success in engaging subscribers.
  • Reader Groups/Communities: Evaluate growth and participation in Facebook groups or Patreon.
  • Reader Engagement: Reflect on giveaways, surveys, or direct interactions that resonated.
  • ARC Teams and Street Teams: Evaluate how well these teams supported your releases.

6. Craft Development

Celebrate your growth as a writer. Assess the skills you’ve developed, the trends you’ve observed in the romance genre, and the feedback you’ve implemented to level up your craft.

  • Writing Skills Growth: Did you take courses, read craft books, or practice new techniques?
  • Genre Trends: Review trends in the romance market (e.g., tropes, subgenres).
  • Beta Reader & Editor Feedback: Reflect on constructive feedback received this year.

7. Tools and Systems Audit

Evaluate the tools, software, and systems you use to run your business. Eliminate unnecessary subscriptions, improve organization, and ensure your work is safely backed up.

  • Software & Tools:
    • Assess writing tools (Scrivener, ProWritingAid, etc.), email providers, and ad tools.
    • Cancel subscriptions you don’t need.
  • Backup Systems: Ensure your manuscripts and assets are safely backed up.
  • Time Management Tools: Evaluate productivity strategies for improving efficiency.

8. Mindset and Well-being

Take a moment to focus on you. Celebrate wins, acknowledge challenges, and reflect on your work-life balance to set yourself up for a more balanced and fulfilling year ahead.

  • Burnout Check: Reflect on work-life balance and mental health throughout the year.
  • Wins & Celebrations: Document accomplishments, both big and small.
  • Lessons Learned: Note key challenges and how you can overcome them next year.

9. Long-Term Goals and Planning

Plan your publishing schedule, revenue targets, and marketing strategies for the new year. Use this section to set a clear and actionable roadmap for your writing business.

  • Publishing Schedule: Set clear goals for next year’s releases, including preorders.
  • Series Continuation: Plan upcoming books in existing series or decide if new series are needed.
  • Revenue Goals: Outline targets for income, expenses, and profit.
  • Marketing Goals: Identify key strategies to improve discoverability (ads, SEO, collaborations).
  • Professional Development: Plan to attend conferences, workshops, or retreats.

Download this checklist FREE!

Visit the Members’ Freebie page (you need to be logged in) to get your free end-of-the-year checklist. Not a member? Join FREE here.