How to Write an Author Bio for New and Established Authors

How to Write an Author Bio for New and Established Authors

June 11, 2024 in Blog, Marketing

Table of Contents

Who are you and why should I read your book? That’s what your author bio needs to answer.

Your author bio acts as your introduction. It shows your credibility, shares your story, and entices people to read your book. It seems straightforward, but crafting a compelling bio takes some thought and creativity.

Understand the Purpose of an Author Bio

Your author bio does four main things. It provides:

  1. Credibility – This can include anything from being a best-selling author to winning an award to the number of books you’ve written. As a new author, this is what you’re hoping to build.
  2. Authority – This goes in hand with credibility, but authority has more to do with your expertise and experience.
  3. Personal story (about you) – Who you are and why you write.
  4. Target market appeal – Why readers should be interested in the books you write.

Where to Use Your Bio

Author bios are used in a variety of areas.

  1. About page in your books
  2. About page on your website
  3. About section of media kit
  4. Short bio for event programs
  5. Short bio for social media
  6. Short bio for email signature lines

The Elements of a Well-Crafted Author Bio

In a moment, we’ll walk through how to write your author bio. For now, let’s go over the elements of an effective author bio.

  1. Stick to 60 to 100 words. Longer bios can be used on your website or in your books, but don’t make this a tome.
  2. Write in third person (he/she/they)
  3. Tout your accomplishments without bragging
  4. Have a tone that fits your books’ tone (e.g. if you write rom-com your bio should be humorous)
  5. Give a call to action, such as your website
  6. Be interesting

Preparing to Write Your Author Bio

Before sitting down and writing your bio, pull together the following information:

  1. Who is your target reader?
  2. What are your achievements? If you’re a new writer, you won’t have best-seller status or awards, but you can be creative in giving your accolades.
  3. List interesting factoids about you that might intrigue your target reader.
  4. Decide your call to action.

How to Write Your Author Bio

With your notes from you prep-session, you can begin to draft your author bio.

Start with a Captivating Introduction

You’ve probably heard about writing a “hook”. Hooks are used everywhere in writing because they’re the opening that captures a reader’s interest whether it’s the book’s description, opening line, or the author bio.

Begin your author bio with a powerful intro to grab attention. Highlight key facts like your latest book’s title or genre. Or share something interesting about you. If you have a big achievement, lead with that.

Here is Meghan Quinn’s opening line from her Amazon bio:

#1 Amazon and USA Today Bestselling Author, wife, adoptive mother, and peanut butter lover.

Here is sweet romance author Elena Johnson’s opening line:

USA Today bestseller Elana Johnson writes adult contemporary beach romance.

Here is my opening line:

Jenna Harte is a die-hard romantic, writing about characters who are passionate about and committed to each other, and frequently getting into trouble. 

Add Relevant Credentials and Achievements

Show off your expertise next. Talk about your awards, bestseller status, or other achievements. This proves you know your stuff. It builds trust with readers, making them more likely to select your book.

Remember that if you’re a new author, you may not have the bestseller status, but “relevant” can include anything that would intrigue your target market. For example, if you’ve set your book in the southwest of the U.S. and that’s where you live, include that. If you’re protagonist is a lawyer just like you, include that.

In the examples above, both Meghan and Elena included credibility in their opening lines. But here is Elena’s second line, that adds more achievement:

She is the author of over 130 books across two names, and there’s nothing better than sun, sand, and swoon-worthy kisses! 

Here is mine:

She is the author of the Valentine Mysteries, the first of which, “Deadly Valentine,” reached the quarter-finals in Amazon’s Breakthrough Novel Award in 2013. 

Share Personal Details to Create Relatability

Share your hobbies or fun factoids about you. This helps you stand out from others and makes your bio stick in readers’ minds. They’ll feel a closer bond with you as an author. In Meghan’s bio, she talks about being an adoptive mother and her love of peanut butter.

Tell ‘Em What to Do Next

End your bio with information on how they can learn more about you. The best option is to include your website where you’ll have all your books and social links in one spot.

Let It Sit

Once you’ve written your draft, leave it alone for a day or so. Come back to it with fresh eyes and determine:

  1. Does it include all the info it should?
  2. Is it interesting?
  3. Does it fit with your desired author brand (e.g. if your books are quirky, is your bio quirky too)?
  4. Is it too long?

Keep Your Author Bio Up-To-Date

Admittedly, I’m terrible at this. Do as I say, and not as I do. Put on your calendar once a year or so to review your bio on your website, social media, Amazon and other retailer author pages, and your books.

Multiple Author Bios

It is possible you’ll need different bios depending on where they’re being published or the target reader if you write beyond one genre or sub-genre. Here are some tips for author bio variations:

Optimize Online Bios: For your website, and other online postings, you’ll want to make sure your author bio stands out for search engines by adding keywords your target reader might use. Use terms like “romance author,” “love stories,” and other genres you write. By doing this, more readers searching for romance books will find you.

Hyperlink to Website, Books, Etc Online: Include a hyperlink (readers can click on text) to your website for online author bios. You can also include links to your books or other profiles, but be careful not to overdo it. Less is usually more when it comes to links in author bios.

NO FULL URLS on AMAZON: You’ll find many authors who have their websites or social media URL’s listed, but they were created before Amazon enacted a new TOS that says you can’t have websites in your author bio. You’ll need to fudge it a bit by having your URL written with “dot com”. For example, JennaHarte dot com.

Write Out Website URL in Offline Bios: Author bios that will be in print books, event programs, and other offline publications should have your website URL written out (not hyperlinked). For example, JennaHarte.com.

Focus on the Target Reader: When I go to mystery book events, I lead with my cozy and romantic-mystery books, usually leaving off information about my romances. However, at romance events, I lead with my romances.

List Series, Not Books (if you have a lot of publishing credits): In both Meghan Quinn and Elena Johnson’s bios, they don’t list books or series at all because they have too many. But if you don’t have many books under your belt, you can provide titles initially, but as your backlist grows, you’ll want to focus on series name. As that grows, you can focus on your genre/subgenre, as Meghan and Elena do.

Examples of Author Bios

Pull out the books on your shelves or in your e-reader and see what other authors have written. As you read them, decide if it’s interesting or boring. Is it too long or do you wish you knew more? Make note of the ones that appeal the most and figure out why that is.

Here are a couple of author bios to check out (these are from their Amazon Author Pages):

Debut Paranormal Romance Author Gin Griffith:

The real world is boring. Gin prefers the realm of fantasy, where heroes smolder, heroines kick ass, magic is real, and love conquers all.

When she’s not writing paranormal romance, she’s usually reading it. Otherwise, you can find her singing in her modern-vintage lounge band, enjoying good food and cocktails, or training to be a superhero in her home gym.

​She lives in the midwestern woods with her golden retriever and her husband, who has a sexy beard he’s forbidden to shave.

​Favorite things include: funky music, tart drinks, strong candles, and big, goofy dogs.

Rom Com Romance Author Meghan Quinn:

#1 Amazon and USA Today Bestselling Author, wife, adoptive mother, and peanut butter lover. Author of romantic comedies and contemporary romance, Meghan Quinn brings readers the perfect combination of heart, humor, and heat in every book.

Like me on Facebook: https://www.facebook.com/meghanquinnauthor

Find me on Goodreads: https://www.goodreads.com/author/show/7360513.Meghan_Quinn

Visit my website: http://authormeghanquinn.com/

Historical Romance Author Tamara Gill 

Bestselling author Tamara Gill writes steamy, swoon-worthy Regency and Time-Travel romances with strong, intelligent heroines and heroes you can’t help but love. She’s an Australian author whose love of writing and reading romance was rekindled while raising her three children. When Tamara is not writing or jetting off to England for more research, which she believes you can never have enough of, you can find her online or by visiting her website tamaragill dot com. Feel free to reach out to Tamara, she loves to hear from readers.

Romance Author Jenna Harte 

Jenna Harte is a die-hard romantic writing about characters who are passionate about and committed to each other, and frequently getting into trouble. She is the author of the Valentine Mysteries, the first of which, Deadly Valentine, reached the quarter-finals in Amazon’s Breakthrough Novel Award in 2013. She also penned the Southern Heat contemporary romance series and the Sophie Parker Coupon Mystery series.

When she’s not telling stories, she works by day as a ghostwriter and runs the online community for romance writers, WritewithHarte.com. She lives the empty nest life with her soulmate and a nutty cat.

Keep up on the passion, murder, and mayhem at JennaHarte.com

 

Do you have tips or ideas for crafting a compelling author bio? Let me know in the comments below!

Easy Steps for Cutting Words from Your Romance Novel

Easy Steps for Cutting Words from Your Romance Novel

June 4, 2024 in Blog, Editing

It’s a feat to write a book. But once you’ve completed your first draft, it’s time to revise and edit. A part of that process is figuring what words need to go.

Stephen King suggests cutting 10% from your writing. But you’re not cutting any words. Your goal is to remove what’s not needed without losing the story’s heart. Think of it like spring cleaning; you want to declutter so you have a tidy, yet still inviting home.

Why Cutting Words is Necessary

There are several reasons why words should be cut, including:

  1. They take the oomph out of your writing.
  2. They slow down the story’s pacing.
  3. They confuse the point or cause readers to miss important information.
  4. They don’t add to character or story development.

How Many Words Do You Need to Cut?

The short answer is that you need to cut as many as needed to fix the problems listed above. If your goal is a traditional book deal though, you’ll need to cut (or add) to fit within standard publishers’ guidelines.

Harlequin has very specific word counts for each of its lines. Most other publishers aren’t quite as rigid, but you still need to be aware of they’re looking for. With paper costs skyrocketing, it’s difficult to sell a contemporary 90,000+ word romance unless you’re Lucy Score or any of the other indie authors who have amassed a huge following.

Typical romance book word counts:

  • Contemporary Romance (includes rom-com & new adult): 65,000 to 80,000 words (maybe 90,000)
  • Romantasy: 90,000 to 150,000 words
  • Romantic Suspense: 70,000 to 80,000 words (maybe 90,000)
  • Historical Romance: 55,000 to 80,000 words

If you’re a first-time author wanting an agent and/or traditional book deal, you’ll want to stick within these word counts. If you’re an indie published author, you have more leeway to write shorter or longer. With that said, because word count can impact the reader experience, don’t dismiss the importance of cutting words.

Keep in mind that an 80,000 word book is approximately 320 pages long. If you go too much over that, readers that see chunky books as being too time consuming may pass on it.

Macro vs Micro Cuts

When you start cutting words, look at it from two angles; macro cuts and micro cuts.

Macro cuts are big deletions. These are edits done at the content level looking at character and plot development. You might remove whole scenes or chapters that don’t move the story forward.

Micro cuts, on the other hand, involve polishing the details. These are smaller word-deletions to tighten and strengthen the prose, such as removing filler words.

Macro Word Cutting

When you’ve finished your first draft, your next step is revision, in which you go through your manuscript, fleshing out the areas that need more, and cutting the bits that don’t serve the story or slow it down. Sometimes it might seem obvious what needs to go. In Come to Me, I cut the first two chapters. They were well written and interesting, but they put off the meet cute. Since the book is a romance, I decided I needed to get the couple on the same page sooner…in chapter one. I was able to repurpose some of the information in the chapters, but the rest was deleted.

Cutting entire chapters or scenes isn’t for the faint of heart, especially if you love what you wrote. Deleting prose is referred to as “killing your darlings” and a necessary part of crafting a great novel.

Cutting Scenes

Sometimes you have to get into the weeds to figure out what’s not working and needs to be eliminated from your story. One of the easiest ways to do this is to make sure all your scenes have a purpose. Here is a checklist I like to use when I evaluate scenes of my books. Note this checklist is part of the Revision Checklist free to Write with Harte Members. You need to be logged in to access it. Not a member? Join here for free.

All scenes should have at least one of the following:

 Plot purpose
 Character goal
 Action to advance plot
 Action to increase tension

They should have at least two of the following:

 Character development
 Cause for character conflict
 Effect of character conflict
 Raised stakes
 Reinforcement of stakes
 Character motivation

Bonus

The following list isn’t necessary for every scene, but they can be used to enhance the scene. NOTE: The list below enhances the above scene elements. Scenes should not be made up of only of any of these items (e.g. the scene shouldn’t be only backstory).

 Character backstory
 World building
 Tone/mood
 Theme
 Foreshadowing

Work from the Middle

There are two reasons, in my opinion, that books slump in the middle act. One is that the second act is the largest (half the book). But another is that the opening chapters (act 1) often have the most rigorous revision. As you work through the book, you tire. Your attention to detail wanes. You let things go that you edited/revised in the first act. For that reason, consider starting your revision from the middle.

Some writers suggest starting at the end, and working backwards. This can work too.

Micro Word Cutting

When I first started writing, this type of cutting was the most tedious. I had to search each element or word to revise or cut, which took a long time. I had a list of 16 words or so and each one needed to be searched, evaluated, then cut or saved. At one point, I had a Word Macro that highlighted every possible issue (filler word, passive voice, etc) to make the process faster. It made my manuscript look like a Christmas tree with all the various colored highlights of issues to address. Sometimes that was overwhelming.

Today, tools like AutoCrit and ProWritingAid can identify all these issues and you can easily deal with them. Even so, it helps to know what you’re looking to cut and why:

Cut Filler and Weak Words

These words often take the oomph from your sentences. For example, in the opening line to this section, “often” isn’t needed.  Here’s a list of words to eliminate or reduce in your manuscript:

Weak or Vague Words
 Felt
 Took
 Gave
 Very
 A lot
 Really
 Often
 Always
 Sort of/Kind of
 To Be Verbs (is, was, has become – choose stronger verbs)

Thought /Sight/Hear Words (if you’re in a specific POV, we don’t need to be told who thought or noticed as we know who is thinking or noticing from the POV)
 Thought
 Realized
 Noticed
 Saw
 Heard
 Wondered

Others Words to Check
 Beginning/Began
 Starting/Started
 That
 Now
 Just
 And (at the beginning of sentences)
 But (at the beginning of sentences)
 So (at the beginning of sentences)
 Well
 Up/Down (the act of sitting is a downward motion, so sitting down is redundant.)

Fix passive sentences

Passive sentences aren’t only weaker than active voice sentences, but they contain more words.

The house was blown down by the hurricane. (8 words)

vs.

The hurricane blew down the house. (6 words)

Note, not all passive voice sentences are bad. There are times when you may want to use it. You can check out my video on passive voice here.

Reduce or eliminate adverbs

Like passive voice, adverbs add words that may not be needed, especially if a stronger verb will be better.

She walked quietly.

vs

She tiptoed.

What about adding words?

During the revision process, chances are you’ll need to add words as well. Maybe you need to flesh out a scene that isn’t clear or add a scene to draw out tension.

You’ll add words when you revise to show instead of tell, especially if you decide to reduce dialogue tags and replace them with action, thoughts or feelings.

“I hate you,” Joannie said.

vs

“I hate you.” Joannie threw the coffee mug at Joe.

But in the end, you’ll likely cut more than you add unless your first draft isn’t quite done.

Being Merciless

It’s not easy to cut words. It feels like going backwards (unwriting). Sometimes they’re great words (darlings). When it comes to revision and what to cut, you need to think less as a writer and more as the reader. It’s their experience you want to enhance. To so that, you need to show no mercy to words (well used or not) that take away from the story.

I save any large chunks of writing or well-crafted sentences in a “Darlings” file for each book. They’re cut from the manuscript, but aren’t gone. They’re stored in the off chance I can use them elsewhere. (I’ve never used a Darling, but I still feel better knowing they continue to exist.)

Do you have other tips or ideas on cutting words from your manuscript? I’d love to hear about them in the comments.

The Business of Romance Writing

The Business of Romance Writing

May 28, 2024 in Blog, Marketing

Table of Contents

Most authors I meet start their journey with two focuses; writing and getting published. Perhaps there is a dream of becoming a bestselling author with a huge bank account. Maybe even a TV or movie deal.

But when you start writing, the steps to get from finished book to author career aren’t usually mapped out. I can’t tell you how many new authors I’ve spoken to who say, “I finished my book, but I’m not sure what I do next. How do I find a publisher? How do I put it on Amazon?”

As writers start to navigate these next steps, they begin to understand that making a living as an author requires so much more than simply writing books. In fact, successful authors understand that to make a living with their books, they need to see their writing as a business.

This is true even if your goal is traditional publishing. As a traditional author, you’ll still have tasks and expenses related to selling your book. For the self-published author, seeing your efforts from a business mindset will be crucial to your success.

For many would-be authors, this sounds daunting, even scary. It’s not what they envisioned being a successful author entailing. But running a small, one-person author business isn’t hard. Here’s what you need to know and do:

The Mindset Shift from Author to Authorpreneur

What is an authorpreneur?

An authorpreneur is an author who takes an entrepreneurial approach to their writing career. This means treating your writing not just as an art form but as a business that requires planning, strategy, and execution. An authorpreneur understands that writing the book is just one part of the equation; the other crucial parts involve marketing, branding, networking, and financial management. In essence, an authorpreneur combines the creative process of writing with the strategic mindset of a businessperson to build a sustainable and profitable career.

Developing an Authorpreneur Mindset

The authorpreneur mindset combines both the creativity of authorship with the business mind of entrepreneurship. These two “minds” usually operate on two different sides of the brain, although businesses can benefit from creative thinking. You need to see your book writing as the creation of your product, and the packaging, marketing, and distribution of that product as the business side.

The big difference between being an author and authorpreneur is that the authorpreneur has set up goals, systems and routines for the purpose of writing, publishing, and selling books. Like any other business, they have a plan, track their progress, use data to make informed decisions, and adjust strategies as needed.Regularly reviewing goals and outcomes ensures that the author stays on the right path and continually moves towards greater success.

Further, they embrace ideas of scalability and growth. Sure it would be nice to have a book go viral on TikTok and have publishers reaching out to you to publish your book, but for most authors, like most businesses, you start small and grow. Scalability refers to the ability to expand and grow without being constrained by limited resources. For authors, this could mean creating multiple income streams, such as expanding distribution options (direct sales, subscriptions, etc), offering courses, or speaking engagements.

Growth involves continually building on past successes, expanding reach, and increasing profitability. By embracing these ideas, authorpreneurs can ensure that their career is not static but dynamic and evolving, allowing them to reach new heights and achieve long-term success.

Becoming an Authorpreneur

Let’s dive into the nuts and bolts of strategic planning for your writing career. Think of this as your roadmap to success, guiding you through the journey from where you are now to where you dream of being.

The Big Dream: Vision and Mission

What would be the ultimate dream for your writing? Want a Big 5 publishing deal? To see your book on the shelf of bookstores? To have your book made into a Netflix series?

Your vision and mission are the heart and soul of your authorpreneurial journey. They define why you write and what you hope to achieve. A clear vision keeps you motivated and focused, especially when the going gets tough. Your mission outlines the steps you’ll take to turn that vision into reality. Think of your vision as your North Star and your mission as the steps on the path leading to it.

Take a moment to write down your vision and mission. They should reflect your deepest aspirations and be specific enough to guide your decisions.

For example, your vision might be to write swoony and heartfelt HEAs for entertainment and escape. Your mission would include specific actions like publishing a new book each year, attending writer or reader conferences, and engaging with your audience through a vibrant online presence.

Set Author Goals

If you were in New York and wanted to go to Florida, you could get in your car and head south, but not all roads lead south. Some start south and head west. It’s much easier to get from New York to Florida with a map. And within that map, you have a plan from getting to where you want to go.

Long-Term Goals:

In our analogy, your long-term goal is to get to Florida. In terms of writing, long-term goals are things like:

  • Publish your first book within the next year.
  • Achieve bestseller status on Amazon or another major platform.
  • Build a mailing list of 5,000 engaged readers.
  • Transition to writing full-time within the next five years.

Short-term Goals

Short-term goals are your immediate checkpoints on the road to your long-term goal. In our analogy, it would be drive to the interstate. As a writer, your short-terms goals might include:

  • Write 1,000 words a day.
  • Finish your current manuscript in three months.
  • Grow your social media following by 10% in the next month.
  • Send out five queries to agents or publishers this week.

Authorpreneur Business Plan Basics

Please don’t click away thinking this is going to be boring or hard. Having a business plan is like having a GPS for your authorpreneurial journey. It helps you stay on track, avoid detours, and reach your destination more efficiently. Here are some key benefits:

  • Clarity and Focus: A business plan keeps you focused on your goals and the steps you need to take to achieve them. It prevents you from getting sidetracked by distractions or overwhelmed by the big picture.
  • Informed Decision-Making: With a clear plan, you can make decisions based on your overall strategy rather than reacting impulsively. This leads to smarter choices and better outcomes.
  • Accountability: A written plan holds you accountable to yourself. It serves as a constant reminder of your commitments and helps you stay disciplined.
  • Motivation: Seeing your goals and plans laid out can be incredibly motivating. It gives you a sense of purpose and progress, driving you to keep pushing forward.

Business plans don’t have to be complex tome. The idea is for you to:

  1. Get clarity on your business (your goals and your products)
  2. Understand the marketplace and how to find your readers
  3. Develop a system for writing, publishing and marketing
  4. Create a budget
  5. Find areas you need to learn more, get support, or other holes in your plan

Here are the essentials of a business plan:

Business Summary (Short paragraph of two)

  • Business concept. What does your business do?
  • Business goals and vision, which you did above.
  • Product description and uniqueness. What do you sell, and why is it different?
  • Target market. Who is your ideal reader?
  • Marketing strategy. How will you reach readers?
  • Current financial state. What do you currently earn or have on hand to support your business
  • Projected financial state. What do you foresee earning in the future?
  • The team. Who’s involved in the business besides yourself (e.g. PA, cover designer, agent, etc)

Description of your author business

  • Your brand (see below)
  • What you do (write books, publish books).

Ownership of your author business

  • This is you and your official business set up (see below).

Market Analysis

  • Who is the ideal reader? Who are they (demographics, interests)? What are they reading? Why are they reading it? Where (e.g. what platforms) do they go to find these books and interact with authors?
  • How many of them are there?
  • What genres and themes are popular in your niche?
  • A SWOT analysis (strengths, weaknesses, opportunities, and threats)
  • Competition (other authors in your genre and subgenre)
  • How do you fit into the current market, and what sets you apart? Any business is all about being the same yet different. You provide what readers want, but with a new twist.

Products/Services (what you sell)

  • Books (print, ebook, audio)
  • Subscriptions
  • Merch
  • Courses

Distribution (where can your books and other offerings be found?)

  • Book retailers (online and off)
  • Author website
  • Membership/subscription (e.g. Ream or Patreon)

Pricing Strategy

  • Price for format
  • Price for distribution source (For example, I charge less to buy directly from me versus other book retailers.)
  • Subscriptions
  • Merch

Financial Planning:

  • What are your expected expenses (editing, cover design, marketing)?
  • What are your potential revenue streams (book sales, speaking fees, merchandise)?
  • What money do you have available now?
  • How will you budget for these expenses and manage your income?

Production Schedules

  • What is your writing and publishing timeline for the next year?
  • How will you manage your time to ensure you meet your deadlines?
  • What resources or support (e.g., editors, cover designers, beta readers) will you need?

Marketing Plan (see below)

  • Brand
  • Platform
  • Strategies

SAMPLE BUSINESS PLAN

This looks like a lot, but many of the above are simple answers. Below is a sample plan. Please note that this is just an example. You’ll need to tailor the answers to your goals. The below might be for an author is brand new looking at focusing on book sales through Amazon. But that’s not your only option.

Business Summary (Short paragraph of two)

Sally Sue is a sweet historical romance writer. She’ll publish one lead magnet and 3 novels and build her email list to 2,000 in 2024. Her romance novels are set in 1920’s southern U.S. and will involve quirky and humorous heroines with dashing leading men. Her readers are women ages 25 to 80 who enjoy historical romance, romcoms and are avid romance readers in the KU program. The books will be in KU, and will be set to free one per quarter. Currently, Sally Sue has $500 for business startup, but anticipates earning $1,000 per month by the end of the first quarter.

Description of your author business: Sally Sue, Making Sweet History through humorous historical romance

Ownership of your author business: Sally Sue

Market Analysis

  • Who is the ideal reader? women ages 250 to 80 who enjoy historical romance, romcoms and are avid romance readers in the KU program
  • How many of them are there? 20 million (I don’t actually know this…you’ll have to research.)
  • What genres and themes are popular in your niche?
  • A SWOT analysis (strengths, weaknesses, opportunities, and threats): Won RWA contest. Don’t know how to market. Prohibition romances are gaining popularity, but so far don’t have much competition. Amazon can terminate account.
  • Competition (other authors in your genre and subgenre): Wren Gray – Prohibition Mafia romance, Marilyn Marks – Prohibition Fantasy romance
  • How do you fit into the current market, and what sets you apart?: Real life setting, lighter tone with humor

Products/Services (what you sell)

  • Books (print, ebook, audio) – Book One: Oh My Darling ebook, Book two Oh Suzanna ebook – all in KU

Distribution (where can your books and other offerings be found?)

  • Book retailers – Amazon KU

Pricing Strategy

  • 99 cents first two weeks, $4.99 thereafter
  • Free for 5 days once per quarter

Financial Planning:

  • What are your expected expenses: Editing $500, Cover $100, Ads $300. Monthly expense: Ads $300 for first 6 months, scale up to $1,200
  • What are your potential revenue streams: Sales: $300, Page reads $1,000 first quarter, $3,000/month by end of year
  • What money do you have available now? $500
  • How will you budget for these expenses and manage your income? Sell clutter on ebay.

Production Schedules

  • What is your writing and publishing timeline for the next year? Book 1 March, Book 2 May, Book 3 July
  • How will you manage your time to ensure you meet your deadlines?: Write 2k per day, 5 days per week
  • What resources or support (e.g., editors, cover designers, beta readers) will you need? Editor, cover designer

Marketing Plan (see below)

  • Brand: Sally Sue Sassy Sweet Romance
  • Platform: Website, TikTok, Discourd
  • Strategies: Social media, email, ads

The above is done off the top of my head, but you get the idea. The plan is simply to organize and get clarity on all the mov9ing parts of being a successful author.

Setting Up Your Author Business

Let me preface this by saying that I’m not a lawyer or accountant or other business-expert professional. This info is given as an overview and guideline. Consult an expert or professional for your particular circumstances.

Also, this is mostly for U.S. writers. Authors outside the U.S., consult your local government business authority for details on setting up your author business.

Establishing your author business is a crucial step in treating your writing career like a true entrepreneurial venture. This involves choosing the right name, deciding on a business structure, and ensuring you have all necessary licenses and registrations. Let’s break it down step by step.

Choosing a Business Name or Author Name

Your business name or author name is your brand’s first impression. It’s how readers will identify you and your work, so it should be memorable, unique, and reflective of your style or genre. You can simply use your given name, a pen name, or creating a publishing business name, which would be ideal if you plan to write under multiple names.

Considerations for Your Name:

  • Memorability: Choose a name that is easy to remember and spell.
  • Relevance: Ensure it reflects the genre or tone of your writing. For example, a fantasy author might choose a more whimsical or mystical name.
  • Availability: Check that the name isn’t already in use by another author or business. Also, verify that the domain name is available for your website.

Deciding on a Business Structure

Choosing the right business structure is essential for legal and financial reasons. Here are the most common options for authors:

Sole Proprietorship:

  • Pros: Easy and inexpensive to set up, complete control over the business.
  • Cons: Personal liability for business debts and obligations.
  • Ideal for: Authors just starting out or those who prefer a simple business model.

Limited Liability Company (LLC):

  • Pros: Limited personal liability, flexible management structure, potential tax benefits.
  • Cons: More paperwork and higher setup costs than a sole proprietorship.
  • Ideal for: Authors with significant income or assets to protect, or those collaborating with others.

Corporation:

  • Pros: Limited liability, potential tax advantages, easier to raise capital.
  • Cons: Complex setup, more regulations, and higher costs.
  • Ideal for: Authors with large-scale operations or multiple income streams.

Most authors I know started as a sole proprietor and later created a single-person LLC, which are easier and more affordable to start these days. You can also umbrella businesses under an LLC. For example, you can have your LLC business, and within it, your author business and an author coaching business.

Doing Business As (DBA)

If you decide to use a business name that’s different from your legal name, even in a sole proprietorship, you’ll need to file for a “Doing Business As” (DBA) name. This allows you to legally operate under a different name and is required in many jurisdictions.

Filing a DBA:

  • Process: Check with your local government (city or county clerk’s office) for the specific process and fees. You’ll typically need to file a form and pay a fee.
  • Benefits: Allows you to use your chosen business or pen name for banking, marketing, and legal purposes.

Note, if you have multiple businesses under your LLC, each of those businesses that aren’t your given name will need a DBA.

Obtaining Licenses and Permits

Depending on your location and the nature of your author business, you may need certain licenses or permits to operate legally.

Business License: Many local governments require a general business license to operate any business, including an author business. Check with your city or county government to see if this applies to you.

Seller’s Permit: If you plan to sell physical books directly to customers, you may need a seller’s permit to collect sales tax. This is typically required for authors who sell at events or through their own website. In the US, your state should have an office that you can sign up for a seller’s permit online. Note that this permit can also help you avoid paying sales tax in your state on materials you use in your business.

Copyright Registration: This is not required, but registering your works with the U.S. Copyright Office provides legal protection and makes it easier to take legal action against infringement. While copyright is created when you write your book, protecting it without an official copyright registration can become complicated. Further, mailing your manuscript to yourself will not suffice if you have to go to court to defend your intellectual property rights.

Trademark: This also isn’t required but could be something to consider if you have a business name (not a person’s name) or logo or some other word, phrase, symbol, or design that identifies you or your book world, and distinguishes it from competitors.

Setting Up Business Banking and Finances

Regardless of how you structure your business (sole proprietorship or LLC), separating your personal and business finances is crucial for managing your money effectively and protecting your personal assets. If the tax man comes looking at your business write-offs, he’ll expect to see a separate business account.

Business Bank Account: Open a business bank account to handle all your income and expenses. As a sole proprietor using your given name, this can be a basic account that is separate from your personal account. If you have a name other than your given name or an LLC or corporation, you’ll set up a business account. This makes accounting easier and ensures your business finances are distinct from your personal ones.

Accounting Software: Use accounting software like QuickBooks, FreshBooks, or Wave to track your income, expenses, and profits. This helps you stay organized and prepares you for tax season.

Professional Advice: Consider consulting with an accountant or business advisor to ensure you’re setting up your finances correctly and taking advantage of any tax benefits.

Building Your Author Brand

Your brand is your promise to your readers. It tells them what they can expect from your books and why they should choose you over countless other authors.

  • Nora Roberts > Romance
  • JD Robb > Gritty police procedural set in the future
  • Emily Henry > Romcoms with real life challenges
  • Sylvia Day > Erotic romance

What should readers know they’re going to get when they read your books? That’s your brand.

Building a strong, recognizable brand is essential for standing out in the crowded publishing world.

Elements of a strong author brand:

Voice: Your unique voice is what sets you apart. It’s the personality that shines through in your writing, making your stories distinctly yours. Whether your tone is witty, dark, romantic, or adventurous, your voice should be consistent across all your works. Think about what makes your writing style unique and ensure it resonates in everything you create, from your books to your social media posts.

Visual Identity: Your visual identity includes your book covers, author photo, logo, and any other visual elements that represent you. These should be professional, high-quality, and reflective of your genre. A cohesive visual style helps readers instantly recognize your brand. For example, if you write sweet romance novels, your visuals might include soft colors and elegant fonts, whereas a dark romance writer might use darker tones and bold typography.

Online Presence: Your online presence is where your brand comes to life. This includes your website, social media profiles, email newsletters, and any other online platforms you use. Make sure your profiles are updated regularly and present a consistent message about who you are and what you write. Engage with your audience in a way that aligns with your brand voice and values.

Consistency across all platforms and works: Consistency is key to building a strong brand. Your readers should have a seamless experience whether they’re reading your latest novel, visiting your website, or following you on social media. This means maintaining the same voice, visual style, and messaging across all platforms. Consistency builds trust and recognition, making it easier for readers to connect with you and your work.

Platform Development

My favorite definition of platform is from Jane Friedman, which is that plaform is an author’s visibility, authority, and reach to a targe audience.

Visibility refers to who knows or is aware of your books? Where do you and your books appear and how many people see it. Essentially, where do people see you.

Authority has to do with your credibility, normally through education or experience, but in fiction, can play a part in terms of popularity. For example, Nora Roberts has more authority than me in the romance world simply based on the number of books, her longevity in the industry, and how she’s revered.

Reach goes beyond visibility (where you can be seen) to who is actually listening. This could be your email list, website traffic, social following, etc. This also includes reviews or testimonials or blurbs.

Target audience is your ideal readers. Your visibility, authority, and reach should be to these people.

How do you build visibility, authority and reach? Through an author platform.

Website

The first thing you need is a place for readers to find you (visiblity). That starts with a website. You should absolutely have a website that you own. You don’t want to have a Facebook Page or other social media as your main hub. If they decide to take you down, then you no longer have a place for readers to find you.

Your website is your home base on the internet. It’s where readers can learn more about you, explore your books, and stay updated on your latest news.

Professional Design: Invest in a professionally designed website that reflects your brand. It should be easy to navigate, visually appealing, and mobile-friendly.

Key Elements: Include an engaging homepage, an about page with your bio and photo, a books page with descriptions and purchase links, a blog or news section for updates, and a contact page.

Regular Updates: Keep your website fresh by regularly updating it with new content, such as blog posts, book announcements, and event information. This is an area I really need to improve in.

Social Media

Social media and blogging are powerful tools for building your brand and connecting with your audience.

  • Social Media: Choose platforms where your target readers are most active, whether it’s Facebook, Instagram, Twitter, or TikTok. Post regularly and interact with your followers by responding to comments, participating in discussions, and sharing relevant content. Social media is a great way to showcase your personality, share behind-the-scenes glimpses into your writing process, and promote your books.
  • Blogging: A blog on your website can help establish you as an expert in your genre and provide valuable content to your readers. Blog about topics related to your books, writing tips, book reviews, or personal anecdotes. Regular blogging improves your website’s SEO, making it easier for new readers to find you.

Marketing and Promoting Your Books and Author Brand

This is the part that many authors don’t like. They want to write, not beg people to buy their books. Whether you are traditionally published or self-published, you have to market your books if you want to sell them and make money.

Remember we talked about platform including visibility and reach to a target market, that’s where this happens. Through marketing and promotion, readers find and read your books, which then helps build your authority as well as your bank account.

Marketing is a HUGE topic, too big to cover in a few paragraphs. But some basic strategies include:

  • Social Media
  • Newsletters
  • Launch plans
  • Outreach (e.g. blog tours, guest on podcast, etc)
  • Ads

You can check out the Write with Harte Marketing category for more posts on marketing tips and ideas. Be sure to check out Write with Harte’s free Marketing Calendar for tips on creating your marketing strategies.

Continuous Learning and Adaptation

Why have bookstores struggled over the last 20 years? In my mind, Barnes and Noble wasn’t paying attention when Apple changed music through iTunes, followed by Amazon’s pushing the concept of the ebook. If they had, they might have done better with their ebooks and Nooks.

It’s nice to create your plan and hit a stride, but times change, if you’re not paying attention, you’ll get left behind. This idea always makes me think of TikTok and how important it is to selling romance books. It’s a no-brainer to be there, and yet, me and so many other authors don’t want to. But I can’t help but think by not being there, I’m hindering my writing career.

Especially in this ever-evolving world of publishing, staying informed and adaptable is key to long-term success. Embracing a mindset of continuous learning and being open to change will keep you ahead of the curve and help you grow both as a writer and a businessperson. Let’s explore how you can stay informed and adaptable in your authorpreneurial journey.

Staying Informed

Industry Trends

The publishing industry is dynamic, with new trends, technologies, and reader preferences emerging constantly. Staying informed about these changes ensures you remain relevant and competitive. By keeping your finger on the pulse of the industry, you can identify new opportunities, understand market shifts, and adapt your strategies accordingly.

  • Market Insights: Know what’s popular in your genre, what readers are looking for, and how other successful authors are engaging their audiences.
  • Technological Advances: Stay updated on new tools and platforms that can enhance your writing, marketing, and distribution processes.
  • Publishing Trends: Be aware of changes in traditional and self-publishing, from submission guidelines to royalty structures.

Ongoing education (courses, books, webinars)

The best way to stay informed is to make continuous learning a part of your routine. Here are some valuable resources:

  • Courses: Enroll in online courses on creative writing, marketing, business management, and technology. I’m a course junkie, and have signed up for courses recently on TikTok for Authors, Direct Sales for Authors, Subscriptions for Authors, and Serializing for Authors.
  • Books: Read widely, both within and outside your genre. Industry-related books on writing, publishing, and entrepreneurship can provide deep insights and practical advice. You can check out a handful of books listed here.
  • Webinars and Conferences: Participate in webinars and attend conferences (both virtual and in-person). These events often feature industry experts who share the latest trends and best practices. I’ve got a post on why authors absolutely should attend events.

Adaptability

Adaptability is about being flexible and willing to embrace new ideas and methods (that means TikTok 😖). In both your writing and your business practices, innovation can lead to greater efficiency and success.

Writing Practices: 

  • Experiment with different writing techniques, genres, and formats. A fun why to do this is through fan fiction. This can help you discover new strengths and keep your creativity fresh.
  • Be open to feedback and willing to revise your work. Constructive criticism can lead to significant improvements in your writing. Sometimes it can be hard to deal with critique, but here’s a post to help you take it and use to improve your writing.

Business Practices:

  • Stay agile in your marketing strategies. If something isn’t working, don’t be afraid to try a new approach. Test and tweak strategies to make them work better.
  • Embrace new technologies and platforms that can streamline your workflow, reach a broader audience, or enhance reader engagement.

Learning from failures and successes:

Every experience, whether it’s a triumph or a setback, offers valuable lessons. By analyzing what worked and what didn’t, you can refine your strategies and grow stronger.

Failures:

  • View failures as opportunities to learn and improve. Identify what went wrong, make necessary adjustments, and apply those lessons to future projects.
  • Don’t be discouraged by setbacks. Every successful author has faced challenges—what sets them apart is their resilience and determination to keep moving forward.

Successes:

  • Celebrate your wins, big and small. Take time to understand why something succeeded and look for ways to replicate that success in other areas.
  • Share your successes with your readers and peers. Not only does this build your credibility, but it also helps inspire and motivate others.

A Day in the Life of An Authorpreneur

Every author is going to have their own schedule and tasks. But to help you see how to integrate your writing with the business of authorship, here is a sample day. Note that this is someone who is a full-time author. Below, find another sample for someone who has a another job or obligations during the day.

Full Time Author

This is a little pie in the sky, I know. I tend to spend more time writing and don’t edit until the book is done. I focus on one book at time (versus editing one book and writing another). But you can get a sense of all the tasks that need to be done in a day to both write and take care of business.

Morning Routine

6:00 – 7:00 AM: Personal Time

  • Wake up and start the day with a routine that sets a positive tone, such as exercise, meditation, or reading.
  • Have a healthy breakfast to fuel your day.

7:00 – 8:30 AM: Writing Session

  • Begin with your most creative work while your mind is fresh.
  • Set a word count goal or a specific writing task to complete.
  • Avoid distractions by turning off notifications and creating a focused environment.

Mid-Morning

8:30 – 9:00 AM: Break

  • Take a short break to stretch, grab a snack, or take a walk.
  • Use this time to reset and prepare for the next block of work.

9:00 – 10:30 AM: Marketing and Promotion

  • Schedule social media posts using tools like Social Bee.
  • Engage with followers by responding to comments and messages.
  • Work on a blog post or newsletter content.
  • Check and analyze your social media and website analytics to track engagement and adjust strategies.

10:30 – 11:00 AM: Administrative Tasks

  • Answer emails and handle any business correspondence.
  • Review your schedule and prioritize tasks for the day.
  • Pay bills, manage invoices, and update your financial records.

Late Morning

11:00 AM – 12:30 PM: Editing and Revisions

  • Spend time editing your current manuscript or revising based on feedback.
  • If you’re not in the editing phase, use this time for research or planning future projects.

12:30 – 1:30 PM: Lunch Break

  • Take a proper break for lunch to recharge.
  • Step away from your workspace to relax and refresh your mind.

Afternoon

1:30 – 3:00 PM: Business Development

  • Work on business-related tasks such as updating your website, creating promotional materials, or planning upcoming book launches.
  • Research industry trends, marketing strategies, and new tools to enhance your business operations.
  • Network with other authors, join writing groups, or participate in online forums.

3:00 – 3:30 PM: Break

  • Take another short break to stretch and relax.
  • Use this time to do something enjoyable and non-work-related.

3:30 – 5:00 PM: Writing Session

  • Return to writing or work on any creative projects that need your attention.
  • Use this session to focus on a different writing task or continue from where you left off in the morning.

Early Evening

5:00 – 6:00 PM: Reader Engagement

  • Interact with your readers through social media, email newsletters, or your blog.
  • Respond to reader questions, comments, and messages.
  • Plan upcoming reader events, such as virtual book readings or Q&A sessions.

6:00 – 7:00 PM: Personal Time and Dinner

  • Wind down your workday and transition to personal time.
  • Enjoy dinner and spend time with family or friends.

Evening Routine

7:00 – 8:00 PM: Reading and Learning

  • Dedicate time to reading both for pleasure and professional growth.
  • Catch up on industry news, read books in your genre, or study writing craft books.

8:00 – 9:00 PM: Relaxation and Unwind

  • Spend the final hour of your day relaxing. This could include watching a favorite show, listening to music, or engaging in a hobby.

9:00 PM: Prepare for the Next Day

  • Review your schedule for the next day and set goals.
  • Ensure you have a clear plan for your writing and business tasks.
  • Go to bed at a reasonable hour to ensure you’re well-rested for the next productive day.

Part Time Author Sample Schedule

This assumes a normal 8 to 5 work schedule, but you can tweak to better fit your work hours or other daily obligations.

Early Morning

5:30 – 6:00 AM: Personal Time

  • Wake up and start the day with a routine that energizes you, such as light exercise, meditation, or a quick breakfast.

6:00 – 7:00 AM: Writing Session

  • Dedicate an hour to writing before heading to work. Set a word count goal or a specific task to complete.
  • Focus on uninterrupted writing time to maximize productivity.

Commute and Work

7:00 – 12:00 AM: Commute and Job

  • Use your commute time to listen to audiobooks or podcasts related to writing, marketing, or personal development.

Lunch Break 12:00 – 12:30 PM: Business Tasks

  • Use part of your lunch break to handle quick business tasks, such as responding to emails, engaging with social media, or scheduling posts.
  • Review your goals and prioritize tasks for the evening.
  • Or write

12:30 – 1:00 PM: Lunch

  • Take the remaining time to have a relaxed lunch and recharge for the afternoon.

Afternoon

1:00 – 5:00 PM: Day Job

5:00 – 6:00 PM: Commute

  • On your way home, continue listening to educational content or take some time to relax and unwind.

Evening

6:00 – 7:00 PM: Personal Time and Dinner

  • Enjoy dinner and spend some time with family or friends.
  • Use this time to relax and transition from work mode to personal mode.

7:00 – 8:00 PM: Writing Session

  • Dedicate another hour to writing. Continue working on your manuscript or focus on editing and revisions.
  • This second writing session allows you to maintain momentum on your projects.

8:00 – 8:30 PM: Break

  • Take a short break to stretch, grab a snack, or do something enjoyable to refresh your mind.

8:30 – 9:30 PM: Marketing and Promotion

  • Work on your marketing tasks, such as updating your website, creating content for your blog, or planning promotional activities.
  • Engage with your readers on social media and respond to messages or comments.
  • Send out your email newsletter or work on drafting future content.

Late Evening

9:30 – 10:00 PM: Learning and Development

  • Spend some time reading industry-related books, articles, or taking online courses.
  • Focus on improving your craft and staying informed about the latest trends and strategies in writing and publishing.

10:00 – 10:30 PM: Planning and Reflection

  • Review your accomplishments for the day and plan tasks for the next day.
  • Set specific goals for your next writing and business sessions.
  • Take a few moments to reflect on what worked well and what can be improved.

10:30 PM: Relaxation and Unwind

  • Wind down your day with a relaxing activity such as reading for pleasure, watching a favorite show, or practicing a hobby.
  • Ensure you go to bed at a reasonable hour to get enough rest for the next productive day.
How to Write Faster

How to Write Faster (Tips and Strategies)

May 21, 2024 in Blog, Writing Romance

There are two things that don’t like about writing.

  1. Getting stuck
  2. How long it takes to write a book

Before I started ghostwriting, I was a haphazard writer. Sometimes I was in a flow, writing a lot, and other times, I’d go weeks, even months, without writing.

But as a ghostwriter, I’m producing a 70,000 to 80,000 word book a month for my client. To do that, I had to learn to write fast.

Now I’m not saying that you should write a book a month. But if you feel the writing process is going too slow, here are my tips for how to write faster.

Determine Your Goals

To get anywhere, it helps to know your destination. In my client’s case, that goal is a book a month. Goals for my own work, admittedly, have been haphazard, but with Q3 around the corner, I’m re-looking at my publishing goals for the rest of the year.

When it comes to goals, they can be whatever you want. Write a book in 12 months. Write a book in 6 weeks. It doesn’t matter. What does matter is knowing what you want and an idea of when you want it.

What Does it Take to Reach Your Goal?

Once you know where you’re heading, you need to decide how to get there. To write an 80,000-word book in 30 days, I need to write 2,700 or so words a day. If I want weekends off, I need to average 3,700 a day.

To write an 80,000 word book in six months requires writing 13,333 words a month. If you write just on weekends, that’s 1,667 words a day over 8 weekend days a month. Or you can write 445 every day. So, in less than four hours over a weekend, or 20 minutes daily, you can write an 80,000 word book in six months.

The final question is: Is this pace is doable? If not, you need to adjust.

Anticipate What Will Slow You Down

What’s that saying about best laid plans? We all know that while we can set goals and plot out a strategy, life can get in the way. Anticipating potential roadblocks that will slow you down can help you overcome them. Here are common situations that obstruct writing and potential solutions you have on standby to help you through.

Problem Solution
Difficulty getting situated to write Designate a writing area that is always ready
Slow computer ·  Tune up computer to clean out digital gunk and speed up processes, or

·  Invest in a new computer

Stress ·  Eat right and get adequate sleep

·  Get into “writing” mode through meditation or other calming activity

Distractions ·  Turn off computer and phone notifications

·  Turn off social media

·  Don’t check email

·  Shut the door to your writing space

·  Let others around you know you’re writing and ask not to be disturbed

·  Use focus apps

Lack of Time ·  Set a schedule for writing

·  Set limits to Netflix, YouTube, Social Media, etc.

·  Delegate household tasks to others

·  Outsource or use services to save time (EG meal box for dinner)

Writer’s Block ·  Plot or plan what you’ll write before you sit to write

·  Brainstorm ideas with writer group, AI, or do an activity that allows your book to percolate ideas (e.g. walking)

·  Write what you know, even if it’s out of order (E.G. write the black moment even if you’re in the middle of Act 2.)

·  Read some of what you’ve already written to get ideas on where to go next in the story

·  Write about why you’re stuck. Sometimes, writing what’s blocked will guide you toward answers (E.G. I don’t know whether Alice should go left or right. If she goes left, then this will happen. But if she goes right, this could happen. Actually, if she goes right, she’ll run into Alister, which will solve X problem).

·  Ask AI to start you off. Sometimes it’s easier to edit than generate words out of thin air. Ask AI to write the first paragraph and then revise it as a jumpstart to your creative flow.

Procrastination ·  Review above issues that could be the reason for procrastination.

·  Stick to writing schedule

·  Set a deadline

·  Change something (E.G. your writing environment)

 

Develop a Plan

Developing a plan to write can help avoid some of the anticipated issues that might pop up (above). This plan should include your goal and how you’ve determined to reach it (e.g. write 1,000 5 days a week). But it should also include:

  1. Days and times you’ll write. It’s easiest to have a set schedule, such as 6 AM each morning, or 10 PM each night. If you can’t have a regular writing time, pull out your calendar and schedule when you’ll write week by week. For example, week 1: Monday: 6 AM, Tuesday: Lunch, Wednesday: 6 AM, Thursday: 9 PM, Friday: 6 AM.
  2. Where you’re going to write. Having a designated writing spot saves time in getting set up, makes transitioning to writing faster, and lets others know you’re busy. If you have to move around, for example, writing on your lunch break, set up in advance where your writing will occur. Will you go to a cafe? The library? The park?
  3. Know as much as you can about your book or what you’re going to write. This can include plotting, but if you’re a pantster, having an overall summary of your book and then deciding what you’re going to write BEFORE you sit to write, will make the writing process go faster.

Write Regularly

First, writing regularly is the best way to consistently make progress. Remember, 1,000 words a day is 30,000 words a month. But writing regularly has other benefits.

Speed: The more often you type, the faster you get.

Retain the Story: One of the reasons that I don’t get stuck when ghost writing is that the story never leaves me. Because I write so much so quickly, the story lives in me even when I’m not writing. It percolates, deepens, and evolves as I drive, walk, clean house, dream, etc. When I sit down to write, it’s all there at the surface, waiting to get written.

The longer you go without writing, the more time you need to take to review your writing and get back into the emotions of it. That slows down the writing process.

I write almost daily. I know for many that’s not doable. But if you can avoid letting more than two days go by without writing, you’ll make steady progress, but also, when you sit to write, you’ll have easy access to the story.

Visualize the Scene You’re Writing

It’s much easier to write when you know what words you want to use. It’s one thing to know you plan to write the inciting event. It’s another to take a moment to use your imagination to “view” it play out. Through visualization, you can choreograph movement, “hear” dialogue, “see” the setting, and tap into the emotion of the scene. Now you just have to write what you’ve already seen, heard, and felt.

 Writing Sprints

A writer sprint is a timed writing session with the goal of cranking out as many words as possible without stopping. Sprints can be 5 minutes or 30 minutes.

There are many options for writer sprints. You can join a local Shut Up and Write. Some authors host sprints through Zoom. You can create a sprint that you do on your own or invite your writer friends.

Only Write

Writer sprints are great because you’re not allowed to edit or read what you’ve written. Stopping to revise or read can be a form of procrastination. So when you sit to write, that’s all you should do…write.

Turn off Editing Tools: One tip to avoid editing while writing is to turn off your grammar/spell check while you’re writing and turn it back on when you’re revising.

Take Note: Along with focusing only on writing, find tricks to keep you typing when you want to stop. For example, sometimes I’m writing, and I have a thought that I might be using the wrong name or be off on the timeline. I quickly use the Comment feature in Word to jot down a note to check this, and then keep writing. What I don’t do is stop and sift through the manuscript to find the name or timeline.

Use Placeholders: I use placeholders if I come to a section that I need to research or expand upon, but don’t know what I want to say yet. You can use the Comment feature, enter the note in brackets or parenthesis in the text, highlight, use the traditional writer placeholder “TK”, or anything else that will stand out during revision.

Dictate

Most of the suggestions here will help you develop a routine, clarity about your story, and focus on writing, all of which can help you get your book written at a steady pace. But for significantly upping your word counts quickly, nothing beats dictation. The best news is that today, dictation is available easily and affordably. It’s integrated into many programs such as Word and Google Docs. There are phone apps where you can dictate.

When I type, I average about 1700 words per hour if I’m in a decent flow. Let’s contrast that with dictation in which I can produce 4,000 words, sometimes more, in that same hour. That’s including revision.

Part of the reason I can write 80,000 words per month is that I’m not typing all the time. If I only typed, I’d spend 50+ hours writing each month. Using dictation, I spend just over 20 hours.

I know many find dictation awkward. I did too. But once you get the hang of it, it has many benefits beyond getting your book done faster. For more information on dictation tools and how to use it to write up to 5,000 words per hour, check out this post on dictation here at Write with Harte.

 

Writing a book can be a frustrating activity partly because it takes so long. Hopefully, some of the above tips and strategies will assist you in writing faster to get your book done sooner.

Do you have other ideas to pick up the pace in writing? Please let me know in the comments below.

 

Why Romance Writers Should Attend Author Events

Why Romance Writers Should Attend Author Events

May 14, 2024 in Blog, Marketing

Table of Contents

My first book event was Festival of the Book held each March in Charlottesville, Virginia. At the time, I was mostly a reader who wrote fan fiction (early 2000’s). 

When my nonfiction books published (under another name), I participated on panels at the Festival. But beyond a few bookstore signings, I didn’t attend anything in-person.

When the first edition of Drawn to Her published, a few romance authors who were repped by the same agent that represented me invited me to participate in a romance author signing event. I had no idea what this was or how it worked, but I wanted my book to sell so I sent in my money and began to figure out what I’d need to sell my books. It wasn’t long before grumblings about the event organizer had all authors concerned. In the end, the organizer took the money and ran.

Everything turned out okay as several participating authors were able to find a new location (for free) so the event went on as planned. Plus, the organizer of another event took pity on us and invited us to her event at a discount.

I was reminded of this experience as my Booktube feed filled with reactions to the Readers Take Denver event in April 2023 that has been equated to the Fyre Festival. On a recent call, I asked WWH member Sierra Hill about it knowing the event was close enough to her that she likely attended. She did and shared the tea with us.

In what appears to be a case of getting too big too fast, and poor organization and support, the event was a failure with long lines, readers who paid extra not getting to see authors, and authors having their books lost or stolen. You can learn more by Googling or searching on YouTube “Readers Take Denver.” You’ll see reports from authors, readers, and paid influencers.

Now this might not be a great way to start a post on why I recommend author events to writers, but I think horror stories like this keep some authors from going. That and costs, travel, and shyness. But events offer so many benefits that go beyond selling books.

In this article, we’ll first review the various types of events you can attend, then go through a list of benefits you can get by going. For the purpose of this article, we’ll cover group events organized by others, such as conventions and conferences, and not individual events, such as a launch party, that you set up yourself.

👉A note about virtual events: I’m not against these and when it comes to workshops, they can be an excellent option. BUT, there’s nothing like hanging with your people in person. I sell more books at in-person events than virtual ones. I get more excited and inspired at in-person events than at virtual ones. So while I’m all for virtual options, I’m also going to tell you to attend in-person events as well.

Types of Author Events

Writer Conferences: These are events geared toward writers that include workshops and other activities to teach the craft and business of writing. Some are generic, like The Virginia Writers Club annual symposium. Others are geared toward specific genres, such as the Romance Writers of America conference (it does have signings too, but the workshops are oriented to authors, not readers).

Signing Events: This is a reader-oriented event in which authors can get a table and sell books. Sometimes there are panels authors can participate on as well. SaSS, which I have been to twice as an author, is a romance signing event. Readers Take Denver was another signing event.

Book Festivals: Another reader-oriented event, festivals generally have panels and interviews with authors. Usually they’ll have an outside bookseller to sell participating authors’ books. Most have signing times for the authors as well. The Virginia Festival of the Book is an example of a book festival.

Local Book Events: Local writing groups or libraries sometimes hold events where authors can get a table to sell books. It’s a similar set up to the signing event, except that many attendees are there to browse and buy books, where as signing events generally have fans who want get signed books. I like these a lot because they’re usually more affordable than larger events. The trick is determining the most likely attendee to find out if your reader will come. It’s a bummer to go to a local event with readers who aren’t interested in romance.

Genre Book Conventions/Conferences: Malice Domestic (mystery), Romance Writers of America Conference, Thrillerfest (thriller, suspense), RavenCon (scifi/horror), etc are examples of a genre-specific book conferences. Most are reader oriented but sometimes will have author workshops as well.

Benefits to Attending Author Events

I’m going to be honest in that I rarely cover my expenses for a book event with book sales. But I look at events as an investment in my author career. Here are some of the benefits to going to author events listed in no particular order.

Sell Books

Okay, so I said I don’t sell enough books to cover my costs, but I sell some. Plus I have an email sign up and postcards with a QR code that links to my books’ sales pages so readers can buy later.

Increase Visibility and Engage with Peers and Readers

Think of yourself as a reader. Imagine seeing and chatting with an author. Does that increase the chances you’ll buy a book?

Readers today, especially romance readers, LOVE hanging out with the authors who create the stories that make them feel all the feels. Don’t underestimate how a single encounter can boost your visibility. One reader takes a chance on your book, and then does a TikTok. Others see it and buy it, and they TikTok about it. Colleen Hoover is the mega-author she is today because readers talked about her books.

Get Inspired and Motivated

I’m always itching to write when I’m at a book event. Being around other authors and readers is energizing. At Malice Domestic, I ran into a book blogger who focuses mainly on cozy mystery, but she mentioned my romance coming out next week. I didn’t realize she read romance. I’d been struggling to finish the book, but hearing her tell me she was eager for my book release boosted my motivation to get it done.

Meet Authors

I’ve seen:

  • Diana Gabaldon
  • Veronica Roth
  • Kathy Reich
  • Lee Child
  • Mark Greaney (I sat next to him at a signing table!)
  • Heather Graham (who I talked to as I know someone she’s in a band with)
  • Ann Cleeves (we had coffee and cakes with her!)
  • Karen Slaughter (She’s hilarious!)
  • Louise Penny (She’s so nice!!)
  • Lori Foster
  • Hank Philippi Ryan (I chatted with her about her editing process. Great stuff! And she liked my backpack!)

Some of these people I saw from the audience as they were on a panel or where interviewed. A few I chatted with when they were signing a book. Some I had full conversations with. Doesn’t matter the level of contact. Seeing them was exciting. Like seeing a rock star!

But beyond that, I’ve met and befriended many mid-list, unknown, and emerging authors. Some I see regularly when I attend events. It’s like running into my old friends again.

There are often opportunities to hangout and talk with people who either love to read, or who are writers and understand the unique challenges of writing (if you have anyone who looks at you funny for talking about your characters like they’re real people, you know what I mean).

Get an Agent/Publisher

Some events have pitch sessions, where you sit with an agent/publisher for 5 to 7 minutes to pitch your book. When I was an agent, I participated in several pitch sessions. (I’ve never done it as an author…too scary…lol).

Network

While I never did a pitch session, I have met authors and publishers at events that were instrumental in my getting an agent or a publishing deal.

Conferences often invite bloggers and influencers. They’re worth talking to because they talk about books and influence buyers.

Most recently, at Malice Domestic, I met an author who likes to put spicy bits into her mysteries, like I do. We’ve connected to talk about how we might help each other find the target reader and lead the way in the the sub-genre.

Learn!

I’ve been at this a long time, but I don’t know everything. Especially in an industry that is evolving and changing so fast, conferences have become my go-to way to stay on top of the author business. From learning new tools, getting new ways of looking at plotting or crafting, to expanding my marketing strategy, my brain is always overloaded with thoughts on how to use it all in my writing career.

Find New Authors to Read

I never leave an event without buying books. No matter how hard I try to rein in the urge to splurge (my TBR is ridiculous), I always leave with books from authors I’ve never read but are intrigued by their stories. It’s a great way to support other authors and to get support from other authors.

Swag

Okay, so this shouldn’t be your main reason for going to an event, but author swag is definitely a perk. First, lots of it is fun. Second, you get ideas on what you can create for your brand and books.

Industry Insights and Trends

Are vampires out or in again? Monster romance? Romantasy? Is New Adult being phased out? What are agents looking for? Do readers prefer ebook over print? These topics and more are the types of things you can glean at writer events.

Critique

Some events offer critique, usually of the first pages of your manuscript, but sometimes of your query or synopsis. This can be invaluable if you’re looking to get an agent or publisher.

Speaking Opportunities

Not only can you attend a speaker’s presentation, workshops and panels, but you can be a speaker as well. I highly recommend this for reader events. I can’t tell you how many books I skipped in the bookstore, but then decided to buy after hearing the author speak. In fact, I sold most of my books at Malice Domestic after my panel appearance.

Here is a good overview of conferences by John Gilstrap (who I’ve also met).

 

Finding Events to Attend

Events are everywhere, likely even in your backyard. Local events are often easier to get into and more affordable. This is where networking with other local authors can be helpful. I received two emails in the last few weeks from organizers setting up book festivals in towns not far from me. One is by a library, so the table is free. There other is a chapter of a writing organization, which has an affordable $55 full table, $60 if it needs to be near an outlet.

If you belong to a writing organization, such as a local critique group or chapter of a larger writing group, talk to members about events they attend. It’s possible they host an event.

Another way to find events is through Google. Here is the Google Search result for “Romance Author Events 2024“. The top result is a list of events that aren’t far from me, suggesting Google is tapped into my location. The results may be different for you. Below that are search results for events such as Romance Con, Steamy Lit Con, Fall In Love, and more.

You can limit this search to writing events near you, if traveling too far is an issue. For example, “Author events in Virginia 2024”.

Note that you don’t need to limit yourself to romance-oriented events. I’m always applying to Virginia Festival of the Book on years I have a new release.

If you want to attend an event as an author (e.g. be on a panel), you’ll need to consider that applications go into organizations months in advance. I just got a notice that I’ve been accepted at a conference happening in August that I pitched back in February.

Affording Events

As I said, and John says in the video above, few authors sell enough books to cover event expenses. The truth is, most conferences are expensive; $300 or more. A full Thrillerfest experience is over $1,000. Same with Romance Writers of America Conference. In most cases, that doesn’t include food. It definitely doesn’t include travel or lodging.

With that said, there are so many events, some of which are free or low cost. To start out, search out local options through your library, writing group, independent book stores, Google, etc. By staying local, you avoid travel and hotel costs.

I’ve been lucky in that my mom and sister often travel with me to events, which offsets some of my costs. If you’re comfortable, find someone you can room with to save on hotel costs.

Registration can still be expensive for bigger events, so I limit them to two or three a year. I just returned from Malice Domestic and plan to go to Creatures, Crimes and Creatives in September (it’s one of the few conferences in which registration includes meals!). I room with someone (usually mom and sister), which saves on hotel. Sister drives.

When choosing these larger events, think about your goals. Is it an author event where you’ll learn from successful authors and are those authors writing books similar to you? You’d rather have expertise from Colleen Hoover than Stephan King in terms of becoming a romance author. In other words, pick the writing events that will best help you with what you want to write and achieve.

If it’s a reader oriented event and you hope to sell books, think of other ways to maximize the experience for an ROI down the road, such as having email sign up list, postcards with links to your books, being on a panel so readers can see you and learn about your books, etc. Also, make sure there are other authors who sell in your same genre. Again, you don’t want to go to an event that doesn’t have readers who want what you write.

Preparing for and Having a Successful Event

I’ll be honest, romance reader-oriented events require the most prep and stuff. But boy are those readers eager buyers. Other events simply require I bring my books. Here are a few things to consider pulling together before you attend your event.

  1. Follow the event on social media. This is a great way to find out from previous authors the best tips for a successful event. For example, I learned that many books are sold in advance at SaSS though the author Facebook group.
  2. Order your stuff. Most romance events I attend, I bring a banner (I got a two-sided banner at Vistaprint.) Other stuff to order:
    • Books. Unless you’re a traditional published author AND the event has a bookseller, you’ll need to order books to sell at the event. If you’re an indie author, if there is a bookseller, you can usually consign your books, but you’ll need to bring them.
    • Postcards – I usually have one for each book, and one with the series. All have a QR code to the sales page or lead magnet page for free book. I use Canva to create the cards and Vistaprint to manufacture them)
    • Business card for networking. Again, Canve and Vistaprint are great tools for this.
    • Swag. I don’t like wasting money which is easy to do with swag. Most authors have bookmarks with their books. That’s probably the most affordable that might be saved by an author. When creating swag, I like to think about what a reader might keep. Romance readers like stickers. I have doorhangers that say, “Go away, I’m reading about hot men.”
    • Merch. This optional but can be a fun way to make extra money. I sold several tumblers and mugs at last years SaSS event. The ones that sold the most had generic content as opposed to my books. I had one that sold out that said, “I still love fairy tales, they’re just spicier now.” Note that I have a craft room and the tools/equipment to make much of my merch, but you can easily make merch through Printify. Here is an article on author merch to learn more.
    • Payment processing gadget. If there isn’t a bookseller, you’ll need to take payments. Square and PayPal offer the devices needed to swipe/one-tap credit cards. Be sure to read the instructions and enter your book inventory with pricing plus sales tax rate into the app before hand. Also, make sure it’s charged.
  3. Promote the event. Tell your social followers and email subscribers about the event. Some events will have posts that you can share.
  4. Set up presales if applicable. I’ve only seen this in romance events, but maybe others do it. You can have readers order AND pay for books before the event. This allows you to make a few bucks in advance and have an idea of how many books you need. The readers pick up the books from you at the event.
  5. Become friendly. Writing is a solitary activity, perfect for introverts. But many of the benefits from events require you to talk to others. Know your genre and subgenre. Have a quick pitch about your book to hook readers. “I write a sexy romantic mystery series in which a sleuthing couple stumbled over dead bodies by day and into bed at night.” Have a pitch to hook agents, if you’re doing a pitch session.
  6. List your talking points for panels. Most panels have a moderator that will let you know the topic and often the questions that will be asked. You need to be conversational on the panel, but it doesn’t hurt to have a few talking points related to the topic/questions, especially if you’ll be nervous.
  7. Participate in activities beyond your own. Attend other panels and the keynote. Some places have a hospitality room where people hang out for a break. It’s a great place to meet writers/readers. Plus, there’s often free swag.
  8. Go to the bar. You don’t have to drink. If you do drink, partake in moderation. I haven’t been to a conference yet in which I didn’t hang out and chat with other authors and readers in the bar. It’s fun!
  9. Find a buddy. If you’re attending alone, work to have someone you sit with at lunch and dinner. It doesn’t have to be the same person for every meal. The goal is to not eat alone. If the event is offering food, don’t be afraid to sit at the big-author table, if allowed. I once sat at a table with Charlaine Harris and Sujata Massy!
  10. Don’t be obnoxious. Be graceful to the support staff. Many are volunteers. If you’re on a panel, don’t dominate. You don’t want to have a reputation of not being respectful of other authors. If you find an opportunity to chat with an author you admire, don’t hog their time, especially if there is a group or line waiting for a turn.
  11. Soak it in and have fun! Seriously. Events are a highlight for me. I get so energized being around authors, readers, and books!

I’m a big fan of events. They’re fun. They’re inspiring. They’re educational. They grow my readership.

Do you have events you like to attend? Let me know, as I’m always looking for new ones to go to. 

Boost Your Book's Visibility: 30 5-Minute Daily Marketing Tasks for Romance Authors

Boost Your Book’s Visibility: 30 5-Minute Daily Marketing Tasks for Romance Authors

April 22, 2024 in Blog, Marketing

Writing and publishing a great book are only the first steps to author success. The next step is getting it into the hands of readers. Unfortunately, having your book available for sale on the top book selling platforms isn’t enough. You can’t expect if-you-build-it-they-will-come mentality to sell books. You have to go out and find your readers to let them know about your books.

I’ll confess that I’m a work-in-progress when it comes to marketing. I know all the things I can do, but marketing is time consuming, sometimes boring, and often hit-and-miss on whether it works. As a result, I tend to be haphazard.

The answer, of course, is to come up with a marketing plan AND to schedule time for each element. As much as I try to do that, I still struggle. One solution I’ve found to be helpful is making a list of marketing tasks I can do in five minutes or less a day. Knowing I need to do something, I can check this list and quickly get something out each day.

Here is a list of 30 of those ideas in random order.

1. Social Media Engagement:
Like, comment, or share posts from fellow authors or readers in your genre. Respond to comments or messages on your own social media posts.

2. Update Your Author Website:
Make minor updates to your website, such as changing out a featured book or updating your bio. I can’t tell you how often I check my website and realize I don’t have info about my new release. It happened today!

3. Repurpose One Piece of Content into One or More New Formats
Depending on what you do, this could take more than five minutes, but it’s a great way to use what you’ve already got to post somewhere new. For example, transform your blog post into slides for TikTok or Instagram. Turn your teaser into a video. Post your TikTok or Instagram Reel on Pinterest. If you have a pro-Canva account, you can easily resize images for the various platforms. Using a tool such as Pictory, you can resize videos. Pictory can also take a blog post and turn it into a video.

4. Share Quick Updates:
Post a quick update about your writing progress or upcoming releases on social media platforms.

5. Update Your Follow-Up Email Sequence
Review your email sequence when readers subscribe to make sure it’s up-to-date. Add any new information or tweak it to increase opens and engagement.

6. Review Analytics:
Take a quick look at your website or social media analytics to see which posts or pages are performing well. This can help you decide what’s working to boost engagement and what’s not.

7. Research Trends:
Spend a few minutes browsing book trends or popular topics in the romance genre to stay informed. Or research marketing trends. Or check out what other romance writers in your niche are doing to market their books for more marketing ideas.

8. Engage with Readers:
Respond to a couple of reader emails or messages to maintain engagement and build relationships.

9. Schedule Social Media Posts:
Use a social media scheduling tool to schedule a few posts for the upcoming days. I really like Social Bee. I can schedule posts, but also set them up for reposting in the future. Since social posts have a short lifespan, this helps make sure posts have a chance to be seen by those who miss it the first time.

10. Share Reviews:
Share a positive review from a reader on your social media platforms.

11. Check your inventory of books, marketing materials, and swag
Don’t caught without enough books, postcards, or swag right before an event. Figure how much you have and what you might need to order.

12. Engage with Book Communities:
Join a book community or forum related to romance literature and participate in discussions or share helpful insights.

13. Create Quick Graphics:
Design a simple graphic using a tool like Canva to promote your latest book release, a sale, or an upcoming event. If you’re a pro user, you can create a spreadsheet of social post texts and bulk upload to create many graphics in one fell swoop.

14. Update Social Media Bios:
Review and update your social media bios to ensure they reflect your latest book releases or promotions.

15. Research Hashtags:
Spend a few minutes researching trending hashtags in the romance genre and incorporate them into your social media posts.

16. Collaborate with Book Bloggers, Booktubers, and Booktokers:
Reach out to a book bloggers and influencers in your niche to inquire about potential collaboration opportunities, such as author interviews or book reviews.

17. Share Behind-the-Scenes Content:
Post a quick behind-the-scenes photo or snippet of your writing process on social media to give readers a glimpse into your life as an author.

18. Participate in email swap:
Using Bookfunnel or Bookclicker, find other authors to do an email swap with. This is a great way to get in front of new readers. Just be sure to choose swaps with authors that right books with the same target reader as you.

19. Research Advertising Opportunities:
Spend a few minutes researching advertising options on platforms like Facebook, Instagram, or BookBub to promote your books.

20. Plan Future Content:
Take a moment to brainstorm ideas for future social media posts, blog articles, or newsletters to keep your content calendar filled. Use a content marketing calendar to plan your posting schedule.

21. Reach out to local independent book stores about selling your book and/or having an event:
Support local business and let local business support you by negotiating having your book in the store. Better yet, see if you can set up a workshop, reading, or signing. Check out online independent book retailers such as Bookshop.org and IndieBound. Consider other local shops that might be willing consign your book. For example, if you have wine in your book, maybe a local winery will give space for your book.

22. Create Book Teasers:
Design a teaser image or quote graphic from one of your books to share on social media to pique readers’ interest.

23. Monitor Book Sales:
Quickly check your book sales or download reports on platforms like Amazon KDP or other distribution channels to track your sales performance.

24. Research Author Events:
Spend a few minutes researching upcoming author events, book fairs, or virtual conferences where you can participate or promote your books.

25. Engage with Book Clubs:
Join a book club or online reading group focused on romance novels and participate in discussions or recommend your own books when appropriate.

26. Update Author Profiles:
Review and update your author profiles on retailer websites, Goodreads, or author directories with any new releases or relevant information.

27. Add By Me a Coffee to your website
Let your biggest fans send you a few appreciative bucks to support your writing using an easy tool like Buy Me A Coffee.

28. Create One Piece of Merch
Using Canva for your design, which can simply be the cover of your book, use a print-on-demand company like Printify to create the merch. You can have a mug, tumbler, t-shirt or whatever you want created in minutes. Learn more about Merch here.

29. Monitor Industry News:
Spend a few minutes reading industry news articles, blogs, or newsletters to stay informed about trends and developments in the publishing industry. Don’t forget to check the News and Resources group here at WWH for industry news.

30. Set up a giveaway
Get your readers excited and engaged by having a giveaway. Using a tool like Kingsumo, you can not only take entries, but readers can gain more entries by sharing or signing up for your email, thereby increasing your following. Plus it can randomly pick the winner. Be sure to follow your area’s laws about contests.

This is just the tip of the iceberg when it comes to 5-minute marketing tasks, but there should be enough to get you started.

💡Want more ideas? WWH members can access a growing spreadsheet list of more 5-10 minute marketing ideas in the member’s only freebie page (you need to be logged in). Not a member? You can join for FREE!

Do you have other five minute marketing tasks to suggest? Let me know in the comments below.

Writing the Black Moment in Romance

Writing the Black Moment in Romance

April 9, 2024 in Blog

As a reader, the black moment is one of the most delicious parts of the book. During the black moment, the main characters experience intense emotional turmoil as they face their ultimate fears. It is the pivotal turning point that, that like the inciting event, will change the course of each of our love bird’s lives. It’s the catalyst for the intense emotional struggle that leads to the ultimate resolution and growth of the main characters.

Expertly crafted black moments have the power to elicit strong emotional responses from readers, drawing them further into the story and increasing their investment in the characters’ journey. It takes readers on a journey from hope to despair, from heartache to triumph. This emotional rollercoaster provides is the center of enjoyment for romance readers.

Understanding the Black Moment in a Romance Novel

The black moment in a romance novel serves a crucial purpose in the story. It is the moment when everything seems lost for the main characters, plunging them into their darkest fears and insecurities. It is the fear come true. For that reason, the characters’ goals and fears, their flaws and wounds should be well-established so that readers can feel the despair or anger or grief along with the character as they endure this all-is-lost moment.

This pivotal turning point tests the strength of their relationship and forces them to confront their flaws, ultimately propelling the story towards its resolution.

By understanding the significance of the black moment, writers can create emotional stories that resonate with readers. This powerful plot device not only adds intensity and depth to the narrative but also allows readers to connect with the characters on a profound and personal level.

BUT…

Recently, many readers have been expressing dislike of the black moment. In examining some of these complaints, I come to believe that it’s not the black moment they don’t like, but how it is executed. Two common complaints are:

  1. Misunderstanding – This is a plot device to create tension and the black moment breakup, in romance. The problem is that if the situation can be remedied with a simple conversation, the moment feels forced and contrived. It has readers rolling their eyes.
  2. Breakup, angsty, dark, drama – There are readers out there who complain about the black moment being over the top or too emotionally negative. With that said, there are readers who love that stuff. In this case, marketing your book to the right reader is the key to avoiding complaints.

Many interpret the idea of the black moment as being dark, angsty or requiring a breakup, and that’s not necessarily the case. Yes, this moment should cause some level of pain because characters are having to look their fears in the face and make a decision. But that can happen in many different ways.

In Pride and Prejudice, the black moment for Elizabeth and Darcy was societal norms slapping them in the face when Lydia’s actions ruined the reputation of the Bennet family. But, there are many friends to lovers romances (Lauren Blakely has many of these) in which the black moment is soft. For example, a couple might be indulging their attraction while hiding their true feelings, until one or the other has to move across the country for a new job. When the moment comes that the character has to move, and the couple is saying their goodbyes, secretly grieving inside, is the black moment. There’s no fighting. No misunderstanding. But it’s still painful and a loss.

Or, your romance can be a suspense, and the black moment is danger. In my romantic mystery series, once we get to book 2, the black moment is always the bad guy showing up and threatening the characters’ lives.

What’s most important for this moment is that acts like the inciting event at the beginning of the book, except it’s the catalyst for the characters’ ultimate change. Further, it needs to be plausible and believable within the context of the story. It should make sense for the characters and the situation they find themselves in.

Setting Up the Black Moment

Write with Harte Beat SheetIf you look at story structure, you can see that you start at the beginning of the story and move upward, with a few ups and downs, toward the peak of the story, which is the black moment. During that ride up, there are a few things you can do to build up the emotional impact of the black moment.

Foreshadowing

Foreshadowing and building tension are crucial components when setting up the black moment in a romance novel. These elements create a sense of anticipation and unease throughout the story, leading to a more impactful and emotionally charged black moment.

Throughout your novel, strategically place hints and clues that allude to the upcoming black moment. Pinch points (or Ut-Oh’s as I like to call them) offer two points at which to foreshadow the black moment.

These hints can be subtle or more overt, depending on the tone and pacing of your story. They should create a sense of intrigue and foreshadow the imminent emotional climax.

Situational Foreshadowing

Consider using situational foreshadowing to drop subtle hints about the challenges the characters will face. This could be through dialogue, actions, or even symbolic objects that carry deeper meaning. For example, in an office romance in which the boss can be ousted from the company for having a relationship with an employee, a situational foreshadowing could be a board member telling the boss he’s hearing rumors about an affair.

Character Foreshadowing

This is really where the black moment occurs…the character faces their big fear. To do this, develop your characters in a way that reveals their fears, insecurities, wounds, and potential conflicts. To build tension, gradually increase the stakes and obstacles that the main characters encounter. The conflicts they face should escalate, creating a sense of rising pressure and emotional turmoil.

Inner thoughts and emotions can convey the characters’ growing unease, along side situational foreshadowing that forces them to reassess the stakes. The boss who finds his very being wrapped up in his company will be afraid of losing it. Having scenes with thoughts and feelings about building the company and how the company has made him into somebody, provides the information needed to understand the stakes he’s risking by having an affair with someone who works for him. These conflicts escalate through the story, creating a sense of rising pressure and emotional turmoil.

Remember to pace the buildup of tension appropriately. The black moment should occur at the peak of emotional intensity, where the stakes feel highest and the resolution seems most challenging.

Romantic Tension

The black moment only works if the reader is emotionally involved with the characters. They need to feel the growing affection as well as the tension growing between them. This involves creating a palpable connection between the main characters, building up their chemistry and attraction throughout the story. By teasing the reader with moments of longing, desire, and conflicts, the emotional stakes are raised and the anticipation for their ultimate union is intensified.

Setup for Growth

The black moment is where the 5h!t hits the fan for our characters, whether it’s dark and angsty or light and fluffy. They are forced to face their fears or the consequences of their choices, and ultimately, this moment will lead to their growth. The black moment should be a reflection of what they need to learn and how they need to change to find happiness. By bringing these conflicts to a head, the characters are given the opportunity to confront their issues head-on, leading to personal growth and transformation.

Be Strong

Even if you’re writing a cozy black moment, you have to make your characters face their fear and feel the loss. Remember, this is the situation that pushes them to change. Without it, they keep going on just as they have, which hasn’t been an HEA.

Make it Necessary

This speaks to two ideas; 1) don’t toss any old bad situation in that doesn’t make sense to the story and 2) make sure that you’ve set up the story that this moment is inevitable for change to occur and the HEA attainted.

Avoiding Common Mistakes in the Black Moment

When it comes to crafting the black moment in a romance novel, it’s essential to avoid common mistakes that can undermine its impact. By steering clear of these pitfalls, you can ensure that your black moment resonates with readers and leaves a lasting impression. Here are some common missteps to avoid:

Rushing Through the Black Moment

One of the most common mistakes in writing the black moment is rushing through it without allowing enough time for the emotional struggle and character growth to unfold naturally. The black moment should be a pivotal point in the story, where the tension and stakes reach their peak.

My personal preference is to have characters retreat, trying to go back to their lives before the inciting event, only to find they can’t. I like them to experience life holding onto their fears or lies (misery), instead of growing. I give it a chapter or two.

However, for lighter black moments, you can wallow in the moment on the page, but in terms of timing in the story, the change can happen fairly quickly. Perhaps the change is unfolding already, and it’s the black moment that pushes them into growth.

I can’t remember what book it was by Lauren Blakely, but it was a friends to lovers in which one was moving across the country. They were saying goodbye after their fling (black moment), and I don’t think the door shut before one confessed their love. However, that scene saying goodbye, wasn’t just the black moment. It also had all the other beats to the HEA…feeling the misery, having the epiphany, and then finally, being brave enough to reach for love.

Making the Black Moment Implausible

Another mistake to avoid is creating a black moment that feels implausible or disconnected from the rest of the story. The black moment should be grounded in the characters’ experiences and motivations, making it believable within the context of the narrative. A simple misunderstanding from an overheard conversation or text from an ex really isn’t enough. Take the time to establish the necessary groundwork and foreshadowing, ensuring that the black moment feels like a natural progression rather than a contrived plot device.

FAQ

What is the black moment in a romance novel?

The black moment in a romance novel is a pivotal turning point that serves as the emotional climax of the story. It involves a moment of intense emotional struggle and character conflict, creating a relationship crisis that must be overcome for the characters to achieve their happily ever after.

Why is the black moment significant in a romance novel?

The black moment is significant because it tests the strength of the main characters’ relationship and forces them to confront their fears and insecurities. It serves as a catalyst for character growth and propels the story towards its resolution.

How do I create a powerful black moment in my romance novel?

To create a powerful black moment, make it personal to the main characters by tying it to their fears, insecurities, and past experiences. Foreshadow the black moment and gradually build tension throughout the story. Ensure that the black moment is plausible and believable within the context of the story.

How does the black moment resolve character conflicts?

The black moment forces the main characters to confront their flaws and insecurities, leading to personal growth and resolution. It provides an opportunity for them to overcome their internal conflicts and achieve a deeper understanding of themselves and their relationship.

How does the black moment create emotional impact in a romance novel?

The black moment is the emotional climax of the story, heightening romantic tension between the main characters. It forces them to face their deepest fears and insecurities, evoking strong emotions in both the characters and readers. The resolution of the black moment should provide a satisfying emotional release.

What mistakes should I avoid when crafting the black moment?

Common mistakes to avoid include rushing through the black moment, making it implausible or disconnected from the rest of the story, and leaving readers feeling unsatisfied or cheated. Take time to develop the emotional struggle and character growth within the black moment.

Can you provide examples of powerful black moments in romance novels?

In Pride and Prejudice, the black moment is when Elizabeth and Darcy are finally coming together, but then her sister Lydia runs off with Wickham. The scandal makes it so none of the daughters in the Bennet family have marriage prospects. The growth has already started happening at this point, as Elizabeth and Darcy are letting go of some of their pride and prejudice, but a societal conflict mucks things up for them.

In Red, White, and Royal Blue, the black moment is when Henry’s fears of being outed and rejected by his family and people cause him to pull away from Alex.

In The Duke and I (Bridgerton book 1), the black moment is when Daphne takes advantage of Simon in the hopes of getting pregnant, which he feels as a betrayal as well as forcing him to do something he vowed he’d never do, carry on the family name.

These black moments lead to character growth and resolution.

How does the black moment contribute to character transformation?

The black moment pushes the main characters to confront their fears, insecurities, and flaws, ultimately leading to personal growth and transformation. Through this experience, they learn valuable lessons and make positive changes in their lives.

How should the black moment be integrated into the plot?

The black moment generally occurs at the end of Act 2A (about 75% in the book). What’s most important is that the black moment should be a natural progression of the story and the character arcs. By strategically placing the black moment in the narrative, it becomes a driving force that propels the story towards its resolution.

 

Author's Guide to Understanding Beneficial Ownership Information Requirement

Author’s Guide to Understanding Beneficial Ownership Information Requirement

March 26, 2024 in Blog, News

In an effort to curtail business fraud, the United States requires certain types of businesses to report information about the individuals who own or control them. Failure to comply with this law could cost you up to $500 per day!

If you created a company (e.g. LLC) for your author business, you are required to fill out the Beneficial Ownership Information form through the U.S. Financial Crimes Enforcement Network (FinCEN).

In this article, you’ll learn about this law, who is required to supply their information and who is exempt, and where to go for more information.

Disclaimer: I am not an expert. This is article is a guide using the information from the Financial Crimes Enforcement Network. Please consult the official FinCEN resources for accurate and up-to-date information on the required format and contents of the form.

What is Beneficial Ownership definition?

Beneficial ownership refers to the individuals who have ultimate control or ownership of a company, even if their names are not listed as owners on official documents. The goal of this law is to stop “bad actors to hide or benefit from their ill-gotten gains through shell companies or other opaque ownership structures.”

Here is the goal of the FinCEN:

  • Enhancing financial transparency: By disclosing beneficial ownership information, authors contribute to the overall transparency of financial transactions and help combat illicit financial activities.
  • Preventing money laundering and corruption: Accurate information about beneficial ownership allows authorities to identify and combat money laundering and corrupt practices that can undermine the integrity of the publishing industry.
  • Complying with legal requirements: Filling out the beneficial ownership form is a legal requirement set by FinCEN to increase transparency and accountability in financial transactions. By complying with these requirements, authors avoid penalties and ensure their legal standing.
  • Maintaining professional reputation: Filling out the beneficial ownership form demonstrates authors’ commitment to ethical business practices and maintaining a professional reputation within the industry.

Admittedly, authorship seems like a really poor way to try and perpetrate fraud, but authors and publishers aren’t exempt from this new requirement.

In a sad bit of irony, the U.S. Financial Crimes Enforcement Network (FinCEN) has notices on its website informing people of “recent fraudulent attempts to solicit information from individuals and entities who may be subject to reporting requirements under the Corporate Transparency Act.”

Who is Required to Complete the Beneficial Ownership Form

You are required to complete the report if you are a:

Domestic company

  • Corporation
  • LLC
  • Any entity created by filing with a secretary of state or similar office in the U.S.

Foreign company

  • Entities (corporations, LLCs etc) formed under the law of a foreign country that have registered to do business in the United States by the filing of a document with a secretary of state or any similar office.

In essence, if you created an author business in which you formed a corporation, LLC or other entity by filing with your secretary of state or similar U.S. office, then you are required to file the Beneficial Ownership Information form.

Who is Exempt from Beneficial Ownership Form

For a full list of who’s except, visit the FinCEN FAQ page.

What isn’t on the list, but is mentioned on the FinCEN site’s FAQ, is that sole proprietors are exempt UNLESS the business was created by filing a document with a secretary of state or similar office. According to the FinCEN site, “Filing a document with a government agency to obtain (1) an IRS employer identification number, (2) a fictitious business name, or (3) a professional or occupational license does not create a new entity, and therefore does not make a sole proprietorship filing such a document a reporting company.”

Beneficial Ownership Information for Authors

If you’re an author who created a business (corp, LLC, or other through the secretary of state for your location), then you’ll need to fill out the beneficial ownership form. This form will collect information about who has  ultimate control or ownership of your author or publishing company, or any other business entity you are involved in.

Reporting Deadlines for Beneficial Ownership Information:

Missing the reporting deadlines can have serious implications…up to $500 a day!! So it is important to complete and submit the necessary forms on time.

If you formed your business BEFORE January 1, 2024, you have until January 1, 2025 to complete the form. If you created your business entity on or after January 1, 2024 and before January 1, 2025, you have 90-days from receiving the notices of the company’s registration to file the BOI form.

Companies formed on or after January 1, 2025, will have 30 days to file their initial BOI reports with FinCEN.

Tips to Filing Beneficial Ownership Information

How to File for Beneficial Ownership Information

When it comes to the beneficial ownership registry, authors can follow the guidelines provided by FinCEN to ensure compliance. The specific process may vary depending on factors such as the type of business entity and the reporting requirements in your jurisdiction.

Because you’ll have supply information and documents, start by pulling those together. You’ll need:

For the Business

1. Company legal name, trade names, Doing Business As or Trading As names.

2. Business Address

3. Jurisdiction of formation or registration (where you filed papers to form your company)

4. Taxpayer Identification number or TIN or foreign tax ID number

For the Individual

1. Name

2. Date of Birth

3. Address

4. ID number from acceptable identification document such as a current (not expired) passport, U.S. driver’s license, or government ID, and name of state or jurisdiction of the document.

In addition to the filing process, it is important to note that authors may need to obtain a FinCEN ID. This ID serves as a unique identifier for entities required to report under the Bank Secrecy Act and can be obtained through FinCEN. The FinCEN site indicates this is optional.

Here are the steps to help you navigate the filing process:

  1. Consider getting a FinCEN ID. This is optional but according to FinCEN, it can simplify the reporting process.
  2. Visit the official FinCEN Filing website and click on “Beneficial Ownership Information (BOI) Reporting.” You can download and fill in a PDF or use their online system.
  3. Review the guidelines and requirements provided by FinCEN to understand what information you need to provide.
  4. If you haven’t already, gather all the necessary documentation and details related to the beneficial owners of your publishing company or any other business entity you are associated with.
  5. Fill out the required forms accurately, ensuring that all the information provided is up-to-date and correct.
  6. Submit the completed forms and documentation through the designated channels specified by FinCEN.
  7. Keep a record of your submission, including confirmation receipts or any other documentation that verifies your compliance with the filing requirements.

FAQ about Beneficial Ownership Information

What is beneficial ownership information?

Beneficial ownership information refers to the individuals who have ultimate control or ownership of a company, even if their names are not listed as owners on official documents. It has been established for financial transparency and preventing illicit activities.

Why do authors need to fill out the beneficial ownership form?

Authors, like many other individuals or entities, may be required to fill out the beneficial ownership form to comply with legal requirements and increase transparency in financial transactions.

What are the reporting deadlines for beneficial ownership information?

The reporting deadlines for beneficial ownership information vary depending on when your company was formed. If you formed your business BEFORE January 1, 2024, you have until January 1, 2025 to complete the form. If you created your business entity on or after January 1, 2024 and before January 1, 2025, you have 90-days from receiving the notices of the company’s registration to file the BOI form. Companies formed on or after January 1, 2025, will have 30 days to file their initial BOI reports with FinCEN. .

How can authors file for beneficial ownership information?

Authors can file for beneficial ownership information by following the guidelines provided by FinCEN and consulting the official website for detailed instructions and required information.

Are there any exemptions to providing beneficial ownership information?

Yes, if you’re a sole proprietor or haven’t created a business entity by filing with the secretary of state, then you’re excempt. You can find more exemptions here.

Where can authors find additional information or conduct a beneficial ownership search?

Authors can find more information and answers to frequently asked questions on the official FinCEN website.

Beneficial Ownership Information Website
Beneficial Ownership Information FAQ
Beneficial Ownership Information Filing

How to Decide Your Publishing Path: Traditional or Self-Publish

How to Decide Your Publishing Path: Traditional or Self-Publish

March 19, 2024 in Blog, Publishing

Table of Contents

When it comes to publishing, for many there are strong attitudes about what is best. Traditional publishing still holds some air of superiority. While self-published authors question why anyone would give up control to be paid less. The truth of the matter is that both options have pros and cons. Your job is to figure out what is best for you and your book.

Another truth is that you don’t have to stick to one or the other. While you need to decide the path for any single book or series, you as an author can do both depending on what is best for each book. 

When I wrote Deadly Valentine back in the early 2000’s, I knew I wanted to write a mystery series that included romantic and sexy bits. I was a fan of Hart to Hart and I wanted to write something like that. But I knew when it came to mysteries, many readers didn’t like the sexy bits. And in romance at the time, there weren’t series that focused on a single couple.

Initially, I toned down the sexy bits and pitched it to agents. The feedback was to turn up the heat and sell as a one-off romance. I didn’t want to do that. Ultimately, I decided to self-publish.

Later, I wrote the Southern Heat romance series, which was traditionally published, until the imprint closed and I got my rights back. At that point, I self-published it. I have a cozy mystery series that is traditionally published.

Each book I write, along with all the other decisions I make about the book is whether or not I want to pitch it to an agent/publisher, or self-publish.

So how do you do that? How do you decide the best publishing path for you and your book? Here are my thoughts:

Publishing Options

Before I go through how to choose the best option for you, lets talk a little bit about your options and their pros and cons.

Traditional Publishing

In traditional publishing, a publishing house takes the reins of bringing your book to life. This means they cover the costs of editing, cover and interior design, marketing (to some extent as even in traditional publishing, you need to market your book), and distributing your book. You have a team taking care of most of the business, while you do what you do best, write.

The Pros of Traditional Publishing

  • Editorial Excellence: One of the best parts of going traditional is the access to professional editing. Note that just because you’ll get a developmental and copy edit, doesn’t mean you can get away with substandard writing. To get a traditional book deal, you need to pitch the best manuscript that you can.
  • Marketing and Distribution: Traditional publishers have established channels to get your book out into the world, from bookstores to libraries and beyond. While most publishers do some marketing, such as submit for review at NetGalley, depending on the size of the publisher and how important they think you are, you may or may not get help in marketing. Every publisher expects you to help sell your book.
  • Prestige and Validation: While this has changed over the years, especially in romance, there is still a prestige that comes from traditional publishing. It’s a validation of your work by industry professionals, which can be a huge confidence boost.
  • Seeing your book on the bookshelf: Not all publishers will send your book to bookstores, but for those that do, it is a thrill to see your book in the store.
  • Possible advance: While there are some authors who are getting 5- and 6-figure advances or their books are going to auction, the reality is that advances are less common than you might think. While bigger publishers offer them, most smaller presses don’t. That’s not a bad thing as you don’t earn royalties until you sell enough books to cover the advance. The reality is most authors don’t earn out their advance. 

The Cons of Traditional Publishing

  • The Waiting Game: The path to a published book with a traditional publisher is 6 months to 2 years, and that doesn’t include the time it takes you to pitch an agent to help you sell the book, or pitching publishers directly.
  • Less Creative Control: When you sign with a publisher, you’re also signing over certain rights to your book. This can mean less control over things like cover design and marketing strategies.
  • Royalty Rates: While you won’t have to front the costs of publication, royalty rates in traditional publishing are typically lower than self-publishing. This means you’ll earn less per book sold.
  • Returns: So few people talk about returns. Your book has a very short life on the shelf of a bookstore. Books that don’t sell are returned. Those returns are counted against you. It happens that authors end up owing money if too many books are returned. For that reason, I’m not so hung up on my books being in stores. Also, if a bookseller supplies books for an event I’m attending, I buy all my books that didn’t sell during the event just so I don’t have returns.
  • Difficulty getting another book deal if your last book doesn’t sell. Publishers are all about making money, so if they invest in your book and you don’t earn out your advance or make significant sales, it will be difficult to get another book deal not just with your publisher but with other publishers who will research your past sales success. 

Embarking on the traditional publishing path requires patience, perseverance, and a bit of luck. But for many authors, the rewards of seeing their book in the hands of a devoted publishing team—and eventually, readers—make it all worthwhile.

Self-Publishing

Self-publishing is the DIY of the publishing world. You are the publisher and the writer all-in-one. Thanks to platforms like Amazon’s Kindle Direct Publishing (KDP), Ingram Spark, and Draft2Digital, getting your book into the hands of readers has never been easier. You control every aspect of the publishing process, from the initial draft to the final product.

The Pros of Self-Publishing

  • Creative Control: You call the shots on everything from the cover design to the pricing and marketing strategy. You hold all rights which gives you freedom to market and distribute your book however you want. Want to give it away free? You can. Want to write bonus content for it? You can. Want to sell audio or foreign rights? You can. Your book, your rules.
  • Higher Royalties: Without a traditional publisher taking a cut, you stand to earn a higher percentage of your book’s sales price. Even if you charge less for you book than traditional publishers, you often earn more per book self-publishing than in traditional publishing.
  • Speed to Market: Self-publishing can get your book to readers much faster than traditional publishing. Some authors publish 4, 6 or more books per year.

The Cons of Self-Publishing

  • Upfront Costs: Editing, cover design, formatting—it’s all on you. Quality matters, and these services don’t come cheap.
  • Marketing and Distribution: While self-publishing platforms offer wide distribution, that doesn’t mean your book will be in bookstores. In fact, most bookstores won’t shelf your book unless you have a return policy (Ingram Spark offers this). Your book can be available to order online through all bookstores, and of course, ebooks will be available. The next challenge though is getting noticed, which means time and money into marketing.
  • Quality Perceptions: Despite many self-published successes, some people still view self-publishing with skepticism. Romance readers are the exception. They love romance and will read any authors, regardless of how they publish, who write a great book. With that said, romance readers do expect a quality written and designed book. They may shy away from poor quality covers especially since there are so many romances with great covers to choose from.

Hybrid Publishing

For years, many authors, including myself, who are both traditionally and self-published have referred to ourselves as hybrid authors. That’s not the same as hybrid publishing, though. Hybrid publishing combines both traditional and self-publishing. In this model, authors pay for services such as editing and book design, while the publisher offers a one-stop-shop for professional services including ISBN and possible distribution. This partnership aims to combine the author’s creative freedom and financial reward potential with the publisher’s expertise and resources.

Note that hybrid publishing isn’t vanity publishing. In vanity publishing, an author pays the publisher to produce the book. In hybrid publishing, the author still pays, but the publisher vets the writing. It would be like hiring Penguin Random House to publish your book (note that PRH doesn’t have a hybrid line. I’m just trying to illustrate that a hybrid publisher is a publisher, not a book printer). The Independent Book Publishers Association has set a criteria for what constitutes a hybrid publisher.

  • Define a mission and vision for its publishing program.
  • Vet submissions.
  • Commit to truth and transparency in business practices.
  • Provide a negotiable, easy-to-understand contract for each book published.
  • Publish under its own imprint(s) and ISBNs.
  • Publish to industry standards
  • Ensure editorial, design, and production quality.
  • Pursue and manage a range of publishing rights.
  • Provide distribution services.
  • Demonstrate respectable sales.
  • Pay authors a higher-than-standard royalty.

This can get tricky because some “publishers” use the word hybrid loosey goosey. Some smaller presses have a traditional and a hybrid service. Jane Friedman has a great article about hybrid publishers and what to look for and avoid.

The Pros of Hybrid Publishing

  • Professional Support: Hybrid publishers offer a range of professional services, from editing and cover design to marketing and distribution.
  • Higher Royalties Than Traditional Publishing: While not as high as pure self-publishing, hybrid publishing typically offers better royalties than traditional routes, giving you a larger slice of the pie.
  • More Creative Control: Though not absolute, you’ll often enjoy more say in the final product than with traditional publishing. Your voice matters here, and your vision for your book is respected.

The Cons of Hybrid Publishing

  • Upfront Costs: Unlike traditional publishing, where the publisher bears all costs, hybrid publishing often requires an investment from the author similar to what they’d pay in self-publishing. A self-published author likely pays $1,000 to $2000 for services, whereas hybrid publishing is closer to $3000 to $5000. It all depends on what services you want them to do.
  • Reputation and Quality Variances: The hybrid publishing scene is diverse, with varying levels of quality and reputation among publishers. It’s crucial to do your homework and choose a reputable partner. There are many scam and questionable hybrid publishers as well. You can check out Writer Beware in general, and this post they have on a few specific hybrid companies to avoid.
  • Marketing Efforts May Still Fall on You: Even with support, the bulk of marketing and promotional efforts might still be your responsibility. In fact, one complaint I often see with hybrid publishing is lack of marketing results. Be prepared to be your book’s biggest cheerleader.

What Publishing Option is Best For You?

Now that we’ve covered the options and their pros and cons, you may already have a sense of what you’d prefer. But lets now go over questions to ask yourself in making a decision about which publishing option to choose.

What are your career objectives?

Do you want to be rich or famous or both?

I once asked another author about why Twilight became so big when there were plenty other teen vampire books, and his answer was “Stardust.” I’ve looked and Amazon doesn’t sell stardust. All that to say there is no guarantee any publishing route will lead to money or fame. In fact, Publishers Weekly has an article that indicates most traditional authors make a living through non-writing-related work (e.g. courses or editing services not their books.)

While there are traditional and indie authors who are both rich and famous, there are far more self-published authors who are rich than traditional authors. That’s not to say self-publishing is a guaranteed path to riches. There are far more authors making little to nothing than there are six-figure authors in all options. In fact, you might be surprised to know that most traditionally published authors have day jobs.

But if your goal is to make money, self-publishing offers more control and per-book return rates than traditional. This requires you to treat your author career as a business.

If you’re looking for prestige over income, then traditional publishing may be a better route.

How much control or flexibility to you want?

It’s true that in traditional publishing you have less control. However, except for one time for a non-fiction book, I’ve always had input on cover design and could fight for any content the editor wanted to change. With that said, self-publishing gives you the ultimate in control in terms of the book content, cover, publishing dates, marketing, etc.

How much money do you have to invest in your writing career?

One reason that self-publishing struggles with prestige is the lack of quality from some authors. They write and publish, with no thought to a professional package. Successful self-publishers hire editors and book designers, forking out $500 to $1,500 or more for these services.

There are tools to help you edit, design your book cover, and format the interior, but if you want to compete with top-selling authors, you need a professional to handle each of these. If you don’t have the money to invest in your book, or are adverse to losing money, traditional book publishing is a better option.

How patient are you?

The path to getting a publisher and then working with that publisher to prep and publish the book is a long time. Any book I submit today, I wouldn’t expect to be available to reader for 18 months to two years. Of course, this timeline depends some on the publisher. Big 5 and other large imprints will take longer. Smaller presses will be faster. But if you want control over when and how often your books are published, self-publishing is a better option.

How well does your book fit into your genre’s lane? 

This is an important question and you need to truly understand your genre to answer it. When I attempted to sell Deadly Valentine, I knew up front that I wasn’t quite fitting in either the romance or mystery lane, which is why I ultimately decided to self-publish. But my romances and cozies fit perfectly into what publishers want, so I sold them traditionally.

If your book doesn’t fit in the expected norms of the genre, then self-publishing will be a better option. Self-publishing doesn’t have such lanes and what’s been fun to watch is how readers love that self-published authors mix and match genres and often push the envelop in what’s expected.

Do you already have a large following of potential readers?

A platform and following will help you get a traditional book deal, but if you already have a following clamoring for your stories, self-publishing is the option that can lead to greater per-book income.

Did you use AI in generating prose?

Agents and traditional publishers won’t take your book if you’ve used AI to generate any of your prose.

Tips to Navigate Publishing Options

Once you’ve decided on the best option for you and your book, it’s time to start the publishing process. Here are tips for how to navigate each publishing option.

Tips for Traditional Publishing

If you want a big five or large imprint (e.g. Sourcebooks’ Bloom imprint), then your best option is to get an agent first. If you’re okay with a smaller press or perhaps are targeting Harlequin, then you can pitch the publisher directly. Here are tips for pitching:

  1. Make sure your book is done, and by done, I mean revised and edited.
  2. Research agents/publishers that represent/publish the type of book you’ve written. Along with category of romance, you need to consider word count and other guidelines indicated by the agent/publisher. Places to find agents and publishers include Writers Market for Literary Agents or Writers Market for Novel and Short Story, Query Tracker, and My Manuscript Wish List. Following agents or publishers on Twitter/X and looking for #MSWL is another option. Note that you should verify any agent/publisher you find on these resources by going to their website.
  3. Write a synopsis of your story. This is a 1 to 2 page overview of your book, written in present tense, with the same style and tone of the book. It’s single spaced and highlights the major plot of the story. Don’t leave a cliffhanger unless your book ends in a cliffhanger. The synopsis shows an agent/publisher that you can write a complete story, so leaving off the ending tells them you don’t know how to end a book. It will not entice them to request the manuscript to find out what happens.
  4. Write a query letter. This is the first item an agent/publisher reads so it needs to make a great first impression. It should be addressed to the agent/publisher by name. Grab their attention quickly with a great hook. Tell them the title, genre, and wordcount. Provide a brief blurb about the book. Give a short bio that includes past writing credits if any (even if they’re in a different genre), and/or why you wrote the book.
  5. Be patient and diligent. Part of getting an agent or publisher has to do with finding the right one at the right time. A no from an agent or publisher doesn’t necessarily mean your book isn’t good enough. When I agented, I turned down many well-written books because they just didn’t fit with what I was looking for. At the same time, if you’re getting lots of rejections, review your book, synopsis, and query to make sure they’re as good as they can be.

Tips to Self-Publishing

As a self-publisher, you’re the captain of your own ship, steering your book through the process of prep, design, publishing, and distribution. It offers an unparalleled level of freedom and potential for profit, but it also demands a great deal of effort and an entrepreneurial spirit. Here are tips for self-publishing.

  1. Invest in Professional Services: Don’t skimp on professional editing and cover design. These are crucial for making your book competitive. A book that looks hobbled together in a DIY effort may make readers think the interior content isn’t great either. Errors in grammar and spelling can lead to poor reviews that will prevent future readers from buying your book.
  2. Buy ISBN’s. While you can get them free through publishing platforms such as Amazon, it’s better to to have your books listed under your publishing company (author name or publishing company) than Amazon’s or other platform. Buy in bulk if you can as one ISBN is $125 but 10 of them is $295. You can get them at Bowker
  3. Decide your distribution platforms: This is a whole other blog post, but basically, do you want your ebook to be exclusive to Amazon Kindle Unlimited, or available to other ebook retailers such as iBooks and Nook? Whoever you choose for print can arrange to have your book available to all book retailers. Popular choices for this are Ingram Spark, and Amazon’s KDP’s wide distribution. Don’t forget, you can sell direct through your own website as well. With ecommerce tools and a service such as Bookfunnel to deliver ebooks and Book Vault or Lulu to deliver print books, you can sell straight from your own website. 
  4. Build a marketing mindset: What do you look for when buying a book? If you’re like most readers, the cover and blurb lead to deciding on buying or not buying the book. To get sales, you need to think like the reader. You need to determine who your perfect reader is, what about your book they’d like, and how you can reach them so they can know about your book.
  5. Build Your Author Platform: To be honest, you should do this regardless of what publishing model you choose. Start early with social media, a website, and an email list. Your platform is key to marketing your book.
  6. Embrace Community: Engage with other authors and readers in the romance genre. Don’t underestimate how much engaging with you will help readers buy your book and share it with others. Colleen Hoover was the number one book seller in 2022 because readers talked about her book.

Tips for Hybrid Publishing

Hybrid publishing offers the support of professional publishers but with greater control as an indie-author. For romance authors straddling the line between independence and the desire for professional backing, hybrid publishing could be the best answer. But because paid publishing services is filled with shysters, it’s important to find the right partner.

  1. Prepare a pitch package similar to what you would for a traditional publisher. Reputable hybrid publishers vet the books the help authors publish.
  2. Do your due diligence to research. Don’t go with the publisher that calls you out of the blue or spams your email. Go out and research hybrid publishers. Talk to authors who’ve used them for referrals. Before signing with a hybrid publisher, research their track record, speak to their authors, and understand exactly what services they offer and at what cost. Consider joining the Independent Book Publishers Association for information and resources on hybrid publishers.
  3. Understand the Contract: Hybrid publishing contracts can vary widely. Pay attention to rights, royalties, costs, and the scope of services covered. Don’t be shy about negotiating terms.
  4. Understand how the process works: What is the timeline for editing and publishing. Find out how you get author copies and if there are extra expenses for it. If they offer marketing help, what specifically do they do? Do they give you a website and if so is it a single book listing, an author page, or something more robust? Where will the book be available (distribution)? Is the book listed under the publisher’s account or the author? If the book is in the publisher’s account, how can you change prices, description, categories or other aspects of the listing? (Trust me, this is important! I have a trad publisher who doesn’t have the entire description on the book page and I have no way of correcting it).
  5. Prepare to Participate: While hybrid publisher will help you prepare your book, they’re not going to do everything for you. Be ready to engage in the publishing process, from marketing to book tours. Your involvement can significantly influence your book’s success.

Remember, that as an author, you don’t have to pick a single publishing path. It’s possible you have a book/series that is ideal for traditional publishing, and another book/series that is better suited to self-publishing.

If you want to go the traditional route but are unable to secure a deal, the good news is that you have two other options for publishing. In fact, you have more than two options, as you can post your book as a serial, start a subscription, or simply give it away (many authors giveaway a book as a way to find readers that later will buy future books).

Do you have questions or feedback on publishing options for romance authors? Let me know in the comments below.

Blogging for Romance Authors

Blogging for Romance Authors (90+ Ideas Free Download)

February 27, 2024 in Blog, Marketing

Back in 2021, I wrote a post asking if authors needed to blog. In it, I explained how I stopped blogging and why blogging wasn’t necessarily helpful and, more often than not, stressful for authors. Over at Jane Friedman‘s website, she has a post in which she states the average author doesn’t benefit from blogging. I imagine many authors, including myself, have agreed with this.

But, I’m rethinking blogging as a strategy. Here’s why:

  1. Blogging content is something I can share on social media to bring fans and new potential readers to my website.
  2. Today, there’s growing emphasis on building community with readers, and blogging is an opportunity to do that.
  3. There is potential SEO (being found in search engines)
  4. Monetization options outside of book sales
  5. Easier to make direct sales and sell merch

The downside of blogging still remains, which is mostly:

  1. Setting up a blog if one isn’t already a part of your website
  2. Making time to write, optimize, and publish posts
  3. Knowing what to write about

In this post, we’ll cover the basics of planning your blog including ideas of what to write. If you’d be interested in the more technical aspects of setting up a blog, let me know.

Part One: Pre Blog Considerations

Step One: Who is your reader?

If you plan to blog to help sell books, then the answer to this question is the reader who buys your books. Who are they? What are their demographics?

Step Two: What Draws in Your Reader?

BookTok and BookTube offer proof that readers enjoy content about books. The key here is to figure out what content they’re interested in consuming. There is a saying that reviews are for readers, not authors. That’s true of author content marketing as well. You need to think about what your reader would enjoy, not what you want to post.

Readers also enjoy engaging with authors and so you also want to figure what sort of posts you can do that make them feel a part of your community.

Step Three: What is your goal?

Your ultimate goal is book sales, but to achieve that you do many things, right? You post on social media. You have an email list. But like your books, you have to promote them as well. So you have additional goals of:

  • Email signups
  • Grow social media
  • Engagement with readers (readers respond)
  • Gaining Exposure

👉When crafting your blog posts, you need to think about who you’re creating content for AND why you’re posting it.

Part Two: Blog Content

This is really where writers, including myself, have struggled. As a former non-fiction blogger, I know that non-fiction content is easy peasy to come up with. But for fiction authors, it’s a challenge. Here are tips that I plan to use as I re-establish my blog.

Step Four: Content Pillars

Content pillars are topic categories, sometimes called buckets. While you don’t have to create content pillars, it can be helpful in creating your overall content strategy. How is works is that you choose 3 to 5 pillars (categories) that you’ll create content for. As a romance author, this can look like:

  1. Author life (Behind the scenes)
  2. Current WIP
  3. Book Talk (this would be other books that your readers also read)
  4. Reader Fun (polls, contests, etc)

With your pillars, you now have a framework from which to organize your content, but also a focus on what content you need to create.

Step Five: Content Post Types

Other ways to help you get ideas and organize your content is understanding the wide variety of types of posts you can make. These include:

  • Pillar Post (As described above)
  • Lists (e.g. favorite books)
  • Behind the scenes
  • Review
  • FAQ or Q&A
  • Progress (where you are in the writing process as a whole or in a specific project)
  • Teaser
  • Round up (curated list of other blog posts your readers might like)
  • Updates, events, announcements
  • Crowdsource post (ask readers or authors to share their thoughts on a specific question and curate their answers in a single post)
  • Profile (other authors, readers, your publishing team)
  • Poll or Quiz
  • Authors to follow or books to read
  • Giveaway
  • Interview (characters or other authors)
  • Serialized story
  • Bonus content (e.g. additional epilogue or deleted scenes)
  • Research
  • Survey
  • Quotes (I once did love letters from famous real and fictional people).
  • Guest post (other authors contribute a post)
  • Video (live or recorded)
  • Podcast (I post Tales from the Harte as audio and video on my website  embedding from Podbean and YouTube)
  • Feedback (as your readers for feedback or ideas)

Step Six: Generating Post Ideas

To make blogging easier, start by listing 20 or more post ideas (e.g. 4-5 for each pillar) and as you create and post them, always be adding more ideas so you never run out. The worst thing is knowing you need to make a blog post, but don’t what to write. Your idea list helps prevent that.

Where to get ideas

  1. Your books. Mine your books for ideas on life, character interviews, locations, etc.
  2. Your life. What is involved in being a writer? Where do you write. How do you write. Where do ideas come from?
  3. Other authors. Invite other authors to write on your blog. Or share profiles of other authors.
  4. Your genre/subgenre. What makes up your subgenre of romance. What’s its history. How has it evolved?
  5. Current trends and fads. Has the mafia man replaced the billionaire in popularity?
  6. Books, magazine, TV, movies, pop culture.
  7. Ask your readers what they might like to know more about you and your books.
  8. Read other author blogs. DON’T copy. Use them to trigger ideas. Maybe an author just shared a post of her writing in a cafe and the hilarious conversation she overheard that she plans to use in a book. From this you can share a post about where you write or how the environment helps or hinders writing.
  9. Expand on content that your readers have shown to enjoy
  10. Time of year. Seasons and holidays offer a source of ideas.
  11. ChatGPT. While chat generally will give you generic ideas if you simply ask it for blogging ideas, if you prompt well, you can generate ideas more specific to your author brand and writing.

Step Seven: Creating a Content Calendar

A content calendar not only helps you stay on track with your content, but it keeps your readers engaged because they know each Tuesday (or whenever you post), there will be something for them to enjoy.

This calendar is compiled similar to a marketing calendar.

  1. Decide on your posting schedule. Will it be once a week? Bi-Monthly. It should be often enough that readers remember you and want to check out new content.
  2. Check out your marketing calendar for upcoming releases and other content you’re creating as part of your marketing plan. For example, you’ll want to cover topics related to your new book as the release date nears.
  3. Determine what topics you’ll cover and when (your pillars). For example, week one might be a day-in-the-life, week two, a review of what you’ve just read, week three, something about your current WIP, and week four, something fun for your readers (bonus content, contest, etc). You don’t have to be this specific, but again, knowing that a book review is expected during week two makes it easy to know what to write during week two.
  4. Fill in your calendar. I’d recommend including your blogging on your marketing calendar.

➡️Helpful Tip: Use a tool like Trello or Notion where you can list all your ideas, but follow the progress of the article from idea > draft > edit > graphics > post > promote in a Kanban style.

Step Eight: Write, Publish and Promote Blog Post

It seems straight forward; just write. But successful blog posts have several elements including:

  1. Keywords. This is especially important for non-fiction bloggers, but it can be helpful for fiction authors as well. Keywords and SEO are an entire post on their own, but the quick and dirty is to use keywords in your blog title, description, and within the content that readers would use to find your article. There are free and paid tools to help you with this. I used to like Answer the Public to figure out what words readers might be using to find books. It appears it still has a free option, but now Neil Patel owns it (he also owns Ubbersuggest, another keyword tool for serious bloggers). Ingram Spark has an article with examples on SEO for authors.
  2. Write a post that appeals to your reader. Have a catchy headline and opening line. Use your keywords, but don’t overdo it. Write to your reader, not the search engines. Consider using H3 or other header tags with keywords in your content. This helps make your post easy to read and search engines like it. Break up long content and consider using bullets. Too much text makes readers eyes glaze over. Consider adding images within the post to break up content as well.
  3. Include links to pages on your website. This can help keep readers on your website, which gives more opportunity for them to sign up for your email and/or buy books. This can be links to other blog posts or details about your books. Note that search engines like external links too (links to sites outside your website). Normally, you want to keep people on your website, but external links can be to your author page on Amazon, your social media, other sites you’ve written for or been profiled on, etc.
  4. Include a post graphic (featured image). As an author, the best graphics will be those you take of yourself or your books, but you can use Canva or Pixabay for free photos and images. Since you’ll likely want to share these on social, make them conducive to showing up correctly on the platform. An image on FB doesn’t look as good on Pinterest. Canva pro offers the ability for resizing at the click of a button.
  5. Mark the category and tags (or whatever your blogging platform calls them) for your post. Using your pillar content as your categories makes this easy.
  6. Call to Action. Remember above when we talked about goals? This is a great place to achieve that. If your blog post is about your lead magnet book, the call to action would be a sign up form or a link to where readers can sign up to get it. If you’ve written a post about some element of your book, your call to action would be a link to the book. If you post a review, a call to action would be to ask readers if they read the book or what book did they have a similar reaction as you did.
  7. FTC disclosure (when applicable). If you include affiliate or sponsor links, you’ll want to let readers know that. For example, if another author sent you a free book for review, you want to mention that you got the book for free. If you write about audio books and include an affiliate referral link from an audiobook company, you need to mention it. I have my disclosure automatically appear in all most posts, but you can do it only as needed if as well. For more info about this policy, read this article at the FTC.
  8. Check grammar, spelling, clarity, etc. I get this wrong all the time. I use ProWritingAid in my browser that checks my blog posts on my platform.
  9. Publish. Most blogging platforms let you post now or you can schedule them, which allows you to batch create posts.
  10. Promote. Don’t rely on search engines or fans to hunt you down. Let readers know about your post by promoting it. The fast and easy way is in your reader group and other social media. I like using Social Bee because I can schedule posts, but set them for automatic reposting so the content doesn’t die after one post. Social Bee works with all the big platforms, including TikTok and the various Instagram formats. Plus, you can access your Canva account from within Social Bee to create or adjust your social share image. Other places to promote your post is in your newsletter.
  11. Repurpose (Bonus). A great way to get maximum mileage from a blog post is to repurpose it. That is, take it and turn it into a different format. Some ideas include:
    1. Video: Use an AI tool that turns text into video, such as Pictory (which I use) or InVideo. You can create a video of the full post, or chop up the post and use smaller bits for video shorts such as Reels, Shorts, or TikTok.
    2. Audio: Turn your post into a podcast, or simply have an audio option on your website. AI tools like ElevenLabs can help you create text to audio if you don’t want to do the speaking. Or, lets say you have a post written by one of your characters, you can use AI to generate that voice.
    3. Email: We’ve already mentioned you can send the link to your post in the email. Or give a teaser of the post in the email, and use “Read More” to send them to your website to read the rest.
    4. Additional social posts: This can be video, or new graphics with quotes or alternative images. Consider a slide show on Instagram and/or TikTok.

90+ Blog Post Ideas (Free Download)

The list of post content types above should give you a good start. But here is a list of over 90 romance author specific post ideas (PDF) no signup required: Blog Post Ideas for Romance Authors

Setting Up Your Blog

Curious about where to start a blog? While this post isn’t about the mechanics of creating a blog, here are some resources to check out. Note, that I’m a WordPress snob, so I don’t have experience with other options, at least not recently.

  1. WordPress Self Hosted – WordPress can be set up as a website, blog, or both (which I do). This option requires a domain and a host, and some setup, but in my opinion offers the most customization and cool features. And once you know how to use WordPress, it’s easy. I use Godaddy for my domains. I LOVE Momwebs for hosting! Would you be interested in a tutorial on how to set up a WordPress website/blog? Let me know.
  2. WordPress.com– This is different from above in that WordPress will host your blog. It lacks some bells and whistles, but it’s free. The disadvantage is that your website and blog are on two different platforms.
  3. Squarespace – This is a website builder where you can include blogging.
  4. Wix – Similar to Square Space you can have website and blog in one spot. There is a free version.
  5. Blogger (Google) – Like WordPress.com, Blogger is free. It is used by tons of book bloggers and authors. Like other free options, there are limitations to customization and other bells and whistles you might want. The disadvantage is that your website and blog are on two different platforms.
  6. Medium – Is a free blogging platform that has the advantage of existing visitors and the possibility to get paid. However, you have to ask yourself if you want to charge readers to read content that you’re using to sell your books. This option would be better for story content than blog content used to build your sales and readership, in my opinion. The other disadvantage is that your website and blog are on two different platforms.
  7. Substack – This is a newsletter platform. The advantage is that each post is sent as an email to your “followers” but can also be read online. It has millions of visitors and you can also put content behind a paywall. For example, you could put your regular posts free and your serial or bonus content behind the paywall. The disadvantage is that your website and blog are on two different platforms.
  8. Shopify – This is an option if you have or plan to have your own shop to sell books and merch, you can add a blog to your shop. While your website and blog are on different platforms, the blog would be part of your store, so that’s okay. On some platforms (e.g. WordPress Self-Hosted) you can embed your Shopify store into your website/blog. Here is how to blog for your Shopify store.
  9. ReamStories – This is a subscription platform like Patreon, in which you can ask readers to subscribe for exclusive and/or early access. It has a “Community” option where you can post blog articles. Like Substack, this option allows you paywall options for content, but it is separate from your website.
  10. Write with Harte – Yes, you can blog from your profile here at Write with Harte. If you don’t have a website, you can create an author profile and a blog here for free! If you’re not a member, join free here: Write with Harte 

Posting to more than one blog:

One thing I’m considering is posting blog content on my website, my profile here at WWH, Shopify store, and Ream Stories. In the past, bloggers were discouraged from posting the same article to more than one place. Many blog owners wouldn’t accept content posted elsewhere. The reason? Worry about a duplicate content penalty from Google.

As it turns out, this isn’t really a thing. Google won’t penalize your site for having duplicate content. What happens though is not all sites with your article will come up in search. Google will list one of them and not the others. For that reason, I’d recommend having your article show up first on the site you want readers to find when searching for you, and then post later on the others. Google offers a few technical tips for helping it know what article to use in search, but in the end, it says not to worry about it too much.

So my plan is to post on my author website first and promote it social media. Then I’ll post on all my other platforms.

Do you have other blogging topic ideas for romance authors? I’d love to know them. Let me know in the comments below!