jennaharte
Easy Steps for Cutting Words from Your Romance Novel
It’s a feat to write a book. But once you’ve completed your first draft, it’s time to revise and edit. A part of that process is figuring what words need to go.
Stephen King suggests cutting 10% from your writing. But you’re not cutting any words. Your goal is to remove what’s not needed without losing the story’s heart. Think of it like spring cleaning; you want to declutter so you have a tidy, yet still inviting home.
Why Cutting Words is Necessary
There are several reasons why words should be cut, including:
- They take the oomph out of your writing.
- They slow down the story’s pacing.
- They confuse the point or cause readers to miss important information.
- They don’t add to character or story development.
How Many Words Do You Need to Cut?
The short answer is that you need to cut as many as needed to fix the problems listed above. If your goal is a traditional book deal though, you’ll need to cut (or add) to fit within standard publishers’ guidelines.
Harlequin has very specific word counts for each of its lines. Most other publishers aren’t quite as rigid, but you still need to be aware of they’re looking for. With paper costs skyrocketing, it’s difficult to sell a contemporary 90,000+ word romance unless you’re Lucy Score or any of the other indie authors who have amassed a huge following.
Typical romance book word counts:
- Contemporary Romance (includes rom-com & new adult): 65,000 to 80,000 words (maybe 90,000)
- Romantasy: 90,000 to 150,000 words
- Romantic Suspense: 70,000 to 80,000 words (maybe 90,000)
- Historical Romance: 55,000 to 80,000 words
If you’re a first-time author wanting an agent and/or traditional book deal, you’ll want to stick within these word counts. If you’re an indie published author, you have more leeway to write shorter or longer. With that said, because word count can impact the reader experience, don’t dismiss the importance of cutting words.
Keep in mind that an 80,000 word book is approximately 320 pages long. If you go too much over that, readers that see chunky books as being too time consuming may pass on it.
Macro vs Micro Cuts
When you start cutting words, look at it from two angles; macro cuts and micro cuts.
Macro cuts are big deletions. These are edits done at the content level looking at character and plot development. You might remove whole scenes or chapters that don’t move the story forward.
Micro cuts, on the other hand, involve polishing the details. These are smaller word-deletions to tighten and strengthen the prose, such as removing filler words.
Macro Word Cutting
When you’ve finished your first draft, your next step is revision, in which you go through your manuscript, fleshing out the areas that need more, and cutting the bits that don’t serve the story or slow it down. Sometimes it might seem obvious what needs to go. In Come to Me, I cut the first two chapters. They were well written and interesting, but they put off the meet cute. Since the book is a romance, I decided I needed to get the couple on the same page sooner…in chapter one. I was able to repurpose some of the information in the chapters, but the rest was deleted.
Cutting entire chapters or scenes isn’t for the faint of heart, especially if you love what you wrote. Deleting prose is referred to as “killing your darlings” and a necessary part of crafting a great novel.
Cutting Scenes
Sometimes you have to get into the weeds to figure out what’s not working and needs to be eliminated from your story. One of the easiest ways to do this is to make sure all your scenes have a purpose. Here is a checklist I like to use when I evaluate scenes of my books. Note this checklist is part of the Revision Checklist free to Write with Harte Members. You need to be logged in to access it. Not a member? Join here for free.
All scenes should have at least one of the following:
Plot purpose
Character goal
Action to advance plot
Action to increase tension
They should have at least two of the following:
Character development
Cause for character conflict
Effect of character conflict
Raised stakes
Reinforcement of stakes
Character motivation
Bonus
The following list isn’t necessary for every scene, but they can be used to enhance the scene. NOTE: The list below enhances the above scene elements. Scenes should not be made up of only of any of these items (e.g. the scene shouldn’t be only backstory).
Character backstory
World building
Tone/mood
Theme
Foreshadowing
Work from the Middle
There are two reasons, in my opinion, that books slump in the middle act. One is that the second act is the largest (half the book). But another is that the opening chapters (act 1) often have the most rigorous revision. As you work through the book, you tire. Your attention to detail wanes. You let things go that you edited/revised in the first act. For that reason, consider starting your revision from the middle.
Some writers suggest starting at the end, and working backwards. This can work too.
Micro Word Cutting
When I first started writing, this type of cutting was the most tedious. I had to search each element or word to revise or cut, which took a long time. I had a list of 16 words or so and each one needed to be searched, evaluated, then cut or saved. At one point, I had a Word Macro that highlighted every possible issue (filler word, passive voice, etc) to make the process faster. It made my manuscript look like a Christmas tree with all the various colored highlights of issues to address. Sometimes that was overwhelming.
Today, tools like AutoCrit and ProWritingAid can identify all these issues and you can easily deal with them. Even so, it helps to know what you’re looking to cut and why:
Cut Filler and Weak Words
These words often take the oomph from your sentences. For example, in the opening line to this section, “often” isn’t needed. Here’s a list of words to eliminate or reduce in your manuscript:
Weak or Vague Words
Felt
Took
Gave
Very
A lot
Really
Often
Always
Sort of/Kind of
To Be Verbs (is, was, has become – choose stronger verbs)
Thought /Sight/Hear Words (if you’re in a specific POV, we don’t need to be told who thought or noticed as we know who is thinking or noticing from the POV)
Thought
Realized
Noticed
Saw
Heard
Wondered
Others Words to Check
Beginning/Began
Starting/Started
That
Now
Just
And (at the beginning of sentences)
But (at the beginning of sentences)
So (at the beginning of sentences)
Well
Up/Down (the act of sitting is a downward motion, so sitting down is redundant.)
Fix passive sentences
Passive sentences aren’t only weaker than active voice sentences, but they contain more words.
The house was blown down by the hurricane. (8 words)
vs.
The hurricane blew down the house. (6 words)
Note, not all passive voice sentences are bad. There are times when you may want to use it. You can check out my video on passive voice here.
Reduce or eliminate adverbs
Like passive voice, adverbs add words that may not be needed, especially if a stronger verb will be better.
She walked quietly.
vs
She tiptoed.
What about adding words?
During the revision process, chances are you’ll need to add words as well. Maybe you need to flesh out a scene that isn’t clear or add a scene to draw out tension.
You’ll add words when you revise to show instead of tell, especially if you decide to reduce dialogue tags and replace them with action, thoughts or feelings.
“I hate you,” Joannie said.
vs
“I hate you.” Joannie threw the coffee mug at Joe.
But in the end, you’ll likely cut more than you add unless your first draft isn’t quite done.
Being Merciless
It’s not easy to cut words. It feels like going backwards (unwriting). Sometimes they’re great words (darlings). When it comes to revision and what to cut, you need to think less as a writer and more as the reader. It’s their experience you want to enhance. To so that, you need to show no mercy to words (well used or not) that take away from the story.
I save any large chunks of writing or well-crafted sentences in a “Darlings” file for each book. They’re cut from the manuscript, but aren’t gone. They’re stored in the off chance I can use them elsewhere. (I’ve never used a Darling, but I still feel better knowing they continue to exist.)
Do you have other tips or ideas on cutting words from your manuscript? I’d love to hear about them in the comments.
How to Write Faster (Tips and Strategies)
May 21, 2024 in Blog, Writing Romance
There are two things that don’t like about writing.
- Getting stuck
- How long it takes to write a book
Before I started ghostwriting, I was a haphazard writer. Sometimes I was in a flow, writing a lot, and other times, I’d go weeks, even months, without writing.
But as a ghostwriter, I’m producing a 70,000 to 80,000 word book a month for my client. To do that, I had to learn to write fast.
Now I’m not saying that you should write a book a month. But if you feel the writing process is going too slow, here are my tips for how to write faster.
Determine Your Goals
To get anywhere, it helps to know your destination. In my client’s case, that goal is a book a month. Goals for my own work, admittedly, have been haphazard, but with Q3 around the corner, I’m re-looking at my publishing goals for the rest of the year.
When it comes to goals, they can be whatever you want. Write a book in 12 months. Write a book in 6 weeks. It doesn’t matter. What does matter is knowing what you want and an idea of when you want it.
What Does it Take to Reach Your Goal?
Once you know where you’re heading, you need to decide how to get there. To write an 80,000-word book in 30 days, I need to write 2,700 or so words a day. If I want weekends off, I need to average 3,700 a day.
To write an 80,000 word book in six months requires writing 13,333 words a month. If you write just on weekends, that’s 1,667 words a day over 8 weekend days a month. Or you can write 445 every day. So, in less than four hours over a weekend, or 20 minutes daily, you can write an 80,000 word book in six months.
The final question is: Is this pace is doable? If not, you need to adjust.
Anticipate What Will Slow You Down
What’s that saying about best laid plans? We all know that while we can set goals and plot out a strategy, life can get in the way. Anticipating potential roadblocks that will slow you down can help you overcome them. Here are common situations that obstruct writing and potential solutions you have on standby to help you through.
Problem | Solution |
Difficulty getting situated to write | Designate a writing area that is always ready |
Slow computer | · Tune up computer to clean out digital gunk and speed up processes, or
· Invest in a new computer |
Stress | · Eat right and get adequate sleep
· Get into “writing” mode through meditation or other calming activity |
Distractions | · Turn off computer and phone notifications
· Turn off social media · Don’t check email · Shut the door to your writing space · Let others around you know you’re writing and ask not to be disturbed · Use focus apps |
Lack of Time | · Set a schedule for writing
· Set limits to Netflix, YouTube, Social Media, etc. · Delegate household tasks to others · Outsource or use services to save time (EG meal box for dinner) |
Writer’s Block | · Plot or plan what you’ll write before you sit to write
· Brainstorm ideas with writer group, AI, or do an activity that allows your book to percolate ideas (e.g. walking) · Write what you know, even if it’s out of order (E.G. write the black moment even if you’re in the middle of Act 2.) · Read some of what you’ve already written to get ideas on where to go next in the story · Write about why you’re stuck. Sometimes, writing what’s blocked will guide you toward answers (E.G. I don’t know whether Alice should go left or right. If she goes left, then this will happen. But if she goes right, this could happen. Actually, if she goes right, she’ll run into Alister, which will solve X problem). · Ask AI to start you off. Sometimes it’s easier to edit than generate words out of thin air. Ask AI to write the first paragraph and then revise it as a jumpstart to your creative flow. |
Procrastination | · Review above issues that could be the reason for procrastination.
· Stick to writing schedule · Set a deadline · Change something (E.G. your writing environment) |
Develop a Plan
Developing a plan to write can help avoid some of the anticipated issues that might pop up (above). This plan should include your goal and how you’ve determined to reach it (e.g. write 1,000 5 days a week). But it should also include:
- Days and times you’ll write. It’s easiest to have a set schedule, such as 6 AM each morning, or 10 PM each night. If you can’t have a regular writing time, pull out your calendar and schedule when you’ll write week by week. For example, week 1: Monday: 6 AM, Tuesday: Lunch, Wednesday: 6 AM, Thursday: 9 PM, Friday: 6 AM.
- Where you’re going to write. Having a designated writing spot saves time in getting set up, makes transitioning to writing faster, and lets others know you’re busy. If you have to move around, for example, writing on your lunch break, set up in advance where your writing will occur. Will you go to a cafe? The library? The park?
- Know as much as you can about your book or what you’re going to write. This can include plotting, but if you’re a pantster, having an overall summary of your book and then deciding what you’re going to write BEFORE you sit to write, will make the writing process go faster.
Write Regularly
First, writing regularly is the best way to consistently make progress. Remember, 1,000 words a day is 30,000 words a month. But writing regularly has other benefits.
Speed: The more often you type, the faster you get.
Retain the Story: One of the reasons that I don’t get stuck when ghost writing is that the story never leaves me. Because I write so much so quickly, the story lives in me even when I’m not writing. It percolates, deepens, and evolves as I drive, walk, clean house, dream, etc. When I sit down to write, it’s all there at the surface, waiting to get written.
The longer you go without writing, the more time you need to take to review your writing and get back into the emotions of it. That slows down the writing process.
I write almost daily. I know for many that’s not doable. But if you can avoid letting more than two days go by without writing, you’ll make steady progress, but also, when you sit to write, you’ll have easy access to the story.
Visualize the Scene You’re Writing
It’s much easier to write when you know what words you want to use. It’s one thing to know you plan to write the inciting event. It’s another to take a moment to use your imagination to “view” it play out. Through visualization, you can choreograph movement, “hear” dialogue, “see” the setting, and tap into the emotion of the scene. Now you just have to write what you’ve already seen, heard, and felt.
Writing Sprints
A writer sprint is a timed writing session with the goal of cranking out as many words as possible without stopping. Sprints can be 5 minutes or 30 minutes.
There are many options for writer sprints. You can join a local Shut Up and Write. Some authors host sprints through Zoom. You can create a sprint that you do on your own or invite your writer friends.
Only Write
Writer sprints are great because you’re not allowed to edit or read what you’ve written. Stopping to revise or read can be a form of procrastination. So when you sit to write, that’s all you should do…write.
Turn off Editing Tools: One tip to avoid editing while writing is to turn off your grammar/spell check while you’re writing and turn it back on when you’re revising.
Take Note: Along with focusing only on writing, find tricks to keep you typing when you want to stop. For example, sometimes I’m writing, and I have a thought that I might be using the wrong name or be off on the timeline. I quickly use the Comment feature in Word to jot down a note to check this, and then keep writing. What I don’t do is stop and sift through the manuscript to find the name or timeline.
Use Placeholders: I use placeholders if I come to a section that I need to research or expand upon, but don’t know what I want to say yet. You can use the Comment feature, enter the note in brackets or parenthesis in the text, highlight, use the traditional writer placeholder “TK”, or anything else that will stand out during revision.
Dictate
Most of the suggestions here will help you develop a routine, clarity about your story, and focus on writing, all of which can help you get your book written at a steady pace. But for significantly upping your word counts quickly, nothing beats dictation. The best news is that today, dictation is available easily and affordably. It’s integrated into many programs such as Word and Google Docs. There are phone apps where you can dictate.
When I type, I average about 1700 words per hour if I’m in a decent flow. Let’s contrast that with dictation in which I can produce 4,000 words, sometimes more, in that same hour. That’s including revision.
Part of the reason I can write 80,000 words per month is that I’m not typing all the time. If I only typed, I’d spend 50+ hours writing each month. Using dictation, I spend just over 20 hours.
I know many find dictation awkward. I did too. But once you get the hang of it, it has many benefits beyond getting your book done faster. For more information on dictation tools and how to use it to write up to 5,000 words per hour, check out this post on dictation here at Write with Harte.
Writing a book can be a frustrating activity partly because it takes so long. Hopefully, some of the above tips and strategies will assist you in writing faster to get your book done sooner.
Do you have other ideas to pick up the pace in writing? Please let me know in the comments below.
Boost Your Book’s Visibility: 30 5-Minute Daily Marketing Tasks for Romance Authors
April 22, 2024 in Blog, Marketing
Writing and publishing a great book are only the first steps to author success. The next step is getting it into the hands of readers. Unfortunately, having your book available for sale on the top book selling platforms isn’t enough. You can’t expect if-you-build-it-they-will-come mentality to sell books. You have to go out and find your readers to let them know about your books.
I’ll confess that I’m a work-in-progress when it comes to marketing. I know all the things I can do, but marketing is time consuming, sometimes boring, and often hit-and-miss on whether it works. As a result, I tend to be haphazard.
The answer, of course, is to come up with a marketing plan AND to schedule time for each element. As much as I try to do that, I still struggle. One solution I’ve found to be helpful is making a list of marketing tasks I can do in five minutes or less a day. Knowing I need to do something, I can check this list and quickly get something out each day.
Here is a list of 30 of those ideas in random order.
1. Social Media Engagement:
Like, comment, or share posts from fellow authors or readers in your genre. Respond to comments or messages on your own social media posts.
2. Update Your Author Website:
Make minor updates to your website, such as changing out a featured book or updating your bio. I can’t tell you how often I check my website and realize I don’t have info about my new release. It happened today!
3. Repurpose One Piece of Content into One or More New Formats
Depending on what you do, this could take more than five minutes, but it’s a great way to use what you’ve already got to post somewhere new. For example, transform your blog post into slides for TikTok or Instagram. Turn your teaser into a video. Post your TikTok or Instagram Reel on Pinterest. If you have a pro-Canva account, you can easily resize images for the various platforms. Using a tool such as Pictory, you can resize videos. Pictory can also take a blog post and turn it into a video.
4. Share Quick Updates:
Post a quick update about your writing progress or upcoming releases on social media platforms.
5. Update Your Follow-Up Email Sequence
Review your email sequence when readers subscribe to make sure it’s up-to-date. Add any new information or tweak it to increase opens and engagement.
6. Review Analytics:
Take a quick look at your website or social media analytics to see which posts or pages are performing well. This can help you decide what’s working to boost engagement and what’s not.
7. Research Trends:
Spend a few minutes browsing book trends or popular topics in the romance genre to stay informed. Or research marketing trends. Or check out what other romance writers in your niche are doing to market their books for more marketing ideas.
8. Engage with Readers:
Respond to a couple of reader emails or messages to maintain engagement and build relationships.
9. Schedule Social Media Posts:
Use a social media scheduling tool to schedule a few posts for the upcoming days. I really like Social Bee. I can schedule posts, but also set them up for reposting in the future. Since social posts have a short lifespan, this helps make sure posts have a chance to be seen by those who miss it the first time.
10. Share Reviews:
Share a positive review from a reader on your social media platforms.
11. Check your inventory of books, marketing materials, and swag
Don’t caught without enough books, postcards, or swag right before an event. Figure how much you have and what you might need to order.
12. Engage with Book Communities:
Join a book community or forum related to romance literature and participate in discussions or share helpful insights.
13. Create Quick Graphics:
Design a simple graphic using a tool like Canva to promote your latest book release, a sale, or an upcoming event. If you’re a pro user, you can create a spreadsheet of social post texts and bulk upload to create many graphics in one fell swoop.
14. Update Social Media Bios:
Review and update your social media bios to ensure they reflect your latest book releases or promotions.
15. Research Hashtags:
Spend a few minutes researching trending hashtags in the romance genre and incorporate them into your social media posts.
16. Collaborate with Book Bloggers, Booktubers, and Booktokers:
Reach out to a book bloggers and influencers in your niche to inquire about potential collaboration opportunities, such as author interviews or book reviews.
17. Share Behind-the-Scenes Content:
Post a quick behind-the-scenes photo or snippet of your writing process on social media to give readers a glimpse into your life as an author.
18. Participate in email swap:
Using Bookfunnel or Bookclicker, find other authors to do an email swap with. This is a great way to get in front of new readers. Just be sure to choose swaps with authors that right books with the same target reader as you.
19. Research Advertising Opportunities:
Spend a few minutes researching advertising options on platforms like Facebook, Instagram, or BookBub to promote your books.
20. Plan Future Content:
Take a moment to brainstorm ideas for future social media posts, blog articles, or newsletters to keep your content calendar filled. Use a content marketing calendar to plan your posting schedule.
21. Reach out to local independent book stores about selling your book and/or having an event:
Support local business and let local business support you by negotiating having your book in the store. Better yet, see if you can set up a workshop, reading, or signing. Check out online independent book retailers such as Bookshop.org and IndieBound. Consider other local shops that might be willing consign your book. For example, if you have wine in your book, maybe a local winery will give space for your book.
22. Create Book Teasers:
Design a teaser image or quote graphic from one of your books to share on social media to pique readers’ interest.
23. Monitor Book Sales:
Quickly check your book sales or download reports on platforms like Amazon KDP or other distribution channels to track your sales performance.
24. Research Author Events:
Spend a few minutes researching upcoming author events, book fairs, or virtual conferences where you can participate or promote your books.
25. Engage with Book Clubs:
Join a book club or online reading group focused on romance novels and participate in discussions or recommend your own books when appropriate.
26. Update Author Profiles:
Review and update your author profiles on retailer websites, Goodreads, or author directories with any new releases or relevant information.
27. Add By Me a Coffee to your website
Let your biggest fans send you a few appreciative bucks to support your writing using an easy tool like Buy Me A Coffee.
28. Create One Piece of Merch
Using Canva for your design, which can simply be the cover of your book, use a print-on-demand company like Printify to create the merch. You can have a mug, tumbler, t-shirt or whatever you want created in minutes. Learn more about Merch here.
29. Monitor Industry News:
Spend a few minutes reading industry news articles, blogs, or newsletters to stay informed about trends and developments in the publishing industry. Don’t forget to check the News and Resources group here at WWH for industry news.
30. Set up a giveaway
Get your readers excited and engaged by having a giveaway. Using a tool like Kingsumo, you can not only take entries, but readers can gain more entries by sharing or signing up for your email, thereby increasing your following. Plus it can randomly pick the winner. Be sure to follow your area’s laws about contests.
This is just the tip of the iceberg when it comes to 5-minute marketing tasks, but there should be enough to get you started.
💡Want more ideas? WWH members can access a growing spreadsheet list of more 5-10 minute marketing ideas in the member’s only freebie page (you need to be logged in). Not a member? You can join for FREE!
Do you have other five minute marketing tasks to suggest? Let me know in the comments below.
Writing the Black Moment in Romance
April 9, 2024 in Blog
As a reader, the black moment is one of the most delicious parts of the book. During the black moment, the main characters experience intense emotional turmoil as they face their ultimate fears. It is the pivotal turning point that, that like the inciting event, will change the course of each of our love bird’s lives. It’s the catalyst for the intense emotional struggle that leads to the ultimate resolution and growth of the main characters.
Expertly crafted black moments have the power to elicit strong emotional responses from readers, drawing them further into the story and increasing their investment in the characters’ journey. It takes readers on a journey from hope to despair, from heartache to triumph. This emotional rollercoaster provides is the center of enjoyment for romance readers.
Understanding the Black Moment in a Romance Novel
The black moment in a romance novel serves a crucial purpose in the story. It is the moment when everything seems lost for the main characters, plunging them into their darkest fears and insecurities. It is the fear come true. For that reason, the characters’ goals and fears, their flaws and wounds should be well-established so that readers can feel the despair or anger or grief along with the character as they endure this all-is-lost moment.
This pivotal turning point tests the strength of their relationship and forces them to confront their flaws, ultimately propelling the story towards its resolution.
By understanding the significance of the black moment, writers can create emotional stories that resonate with readers. This powerful plot device not only adds intensity and depth to the narrative but also allows readers to connect with the characters on a profound and personal level.
BUT…
Recently, many readers have been expressing dislike of the black moment. In examining some of these complaints, I come to believe that it’s not the black moment they don’t like, but how it is executed. Two common complaints are:
- Misunderstanding – This is a plot device to create tension and the black moment breakup, in romance. The problem is that if the situation can be remedied with a simple conversation, the moment feels forced and contrived. It has readers rolling their eyes.
- Breakup, angsty, dark, drama – There are readers out there who complain about the black moment being over the top or too emotionally negative. With that said, there are readers who love that stuff. In this case, marketing your book to the right reader is the key to avoiding complaints.
Many interpret the idea of the black moment as being dark, angsty or requiring a breakup, and that’s not necessarily the case. Yes, this moment should cause some level of pain because characters are having to look their fears in the face and make a decision. But that can happen in many different ways.
In Pride and Prejudice, the black moment for Elizabeth and Darcy was societal norms slapping them in the face when Lydia’s actions ruined the reputation of the Bennet family. But, there are many friends to lovers romances (Lauren Blakely has many of these) in which the black moment is soft. For example, a couple might be indulging their attraction while hiding their true feelings, until one or the other has to move across the country for a new job. When the moment comes that the character has to move, and the couple is saying their goodbyes, secretly grieving inside, is the black moment. There’s no fighting. No misunderstanding. But it’s still painful and a loss.
Or, your romance can be a suspense, and the black moment is danger. In my romantic mystery series, once we get to book 2, the black moment is always the bad guy showing up and threatening the characters’ lives.
What’s most important for this moment is that acts like the inciting event at the beginning of the book, except it’s the catalyst for the characters’ ultimate change. Further, it needs to be plausible and believable within the context of the story. It should make sense for the characters and the situation they find themselves in.
Setting Up the Black Moment
If you look at story structure, you can see that you start at the beginning of the story and move upward, with a few ups and downs, toward the peak of the story, which is the black moment. During that ride up, there are a few things you can do to build up the emotional impact of the black moment.
Foreshadowing
Foreshadowing and building tension are crucial components when setting up the black moment in a romance novel. These elements create a sense of anticipation and unease throughout the story, leading to a more impactful and emotionally charged black moment.
Throughout your novel, strategically place hints and clues that allude to the upcoming black moment. Pinch points (or Ut-Oh’s as I like to call them) offer two points at which to foreshadow the black moment.
These hints can be subtle or more overt, depending on the tone and pacing of your story. They should create a sense of intrigue and foreshadow the imminent emotional climax.
Situational Foreshadowing
Consider using situational foreshadowing to drop subtle hints about the challenges the characters will face. This could be through dialogue, actions, or even symbolic objects that carry deeper meaning. For example, in an office romance in which the boss can be ousted from the company for having a relationship with an employee, a situational foreshadowing could be a board member telling the boss he’s hearing rumors about an affair.
Character Foreshadowing
This is really where the black moment occurs…the character faces their big fear. To do this, develop your characters in a way that reveals their fears, insecurities, wounds, and potential conflicts. To build tension, gradually increase the stakes and obstacles that the main characters encounter. The conflicts they face should escalate, creating a sense of rising pressure and emotional turmoil.
Inner thoughts and emotions can convey the characters’ growing unease, along side situational foreshadowing that forces them to reassess the stakes. The boss who finds his very being wrapped up in his company will be afraid of losing it. Having scenes with thoughts and feelings about building the company and how the company has made him into somebody, provides the information needed to understand the stakes he’s risking by having an affair with someone who works for him. These conflicts escalate through the story, creating a sense of rising pressure and emotional turmoil.
Remember to pace the buildup of tension appropriately. The black moment should occur at the peak of emotional intensity, where the stakes feel highest and the resolution seems most challenging.
Romantic Tension
The black moment only works if the reader is emotionally involved with the characters. They need to feel the growing affection as well as the tension growing between them. This involves creating a palpable connection between the main characters, building up their chemistry and attraction throughout the story. By teasing the reader with moments of longing, desire, and conflicts, the emotional stakes are raised and the anticipation for their ultimate union is intensified.
Setup for Growth
The black moment is where the 5h!t hits the fan for our characters, whether it’s dark and angsty or light and fluffy. They are forced to face their fears or the consequences of their choices, and ultimately, this moment will lead to their growth. The black moment should be a reflection of what they need to learn and how they need to change to find happiness. By bringing these conflicts to a head, the characters are given the opportunity to confront their issues head-on, leading to personal growth and transformation.
Be Strong
Even if you’re writing a cozy black moment, you have to make your characters face their fear and feel the loss. Remember, this is the situation that pushes them to change. Without it, they keep going on just as they have, which hasn’t been an HEA.
Make it Necessary
This speaks to two ideas; 1) don’t toss any old bad situation in that doesn’t make sense to the story and 2) make sure that you’ve set up the story that this moment is inevitable for change to occur and the HEA attainted.
Avoiding Common Mistakes in the Black Moment
When it comes to crafting the black moment in a romance novel, it’s essential to avoid common mistakes that can undermine its impact. By steering clear of these pitfalls, you can ensure that your black moment resonates with readers and leaves a lasting impression. Here are some common missteps to avoid:
Rushing Through the Black Moment
One of the most common mistakes in writing the black moment is rushing through it without allowing enough time for the emotional struggle and character growth to unfold naturally. The black moment should be a pivotal point in the story, where the tension and stakes reach their peak.
My personal preference is to have characters retreat, trying to go back to their lives before the inciting event, only to find they can’t. I like them to experience life holding onto their fears or lies (misery), instead of growing. I give it a chapter or two.
However, for lighter black moments, you can wallow in the moment on the page, but in terms of timing in the story, the change can happen fairly quickly. Perhaps the change is unfolding already, and it’s the black moment that pushes them into growth.
I can’t remember what book it was by Lauren Blakely, but it was a friends to lovers in which one was moving across the country. They were saying goodbye after their fling (black moment), and I don’t think the door shut before one confessed their love. However, that scene saying goodbye, wasn’t just the black moment. It also had all the other beats to the HEA…feeling the misery, having the epiphany, and then finally, being brave enough to reach for love.
Making the Black Moment Implausible
Another mistake to avoid is creating a black moment that feels implausible or disconnected from the rest of the story. The black moment should be grounded in the characters’ experiences and motivations, making it believable within the context of the narrative. A simple misunderstanding from an overheard conversation or text from an ex really isn’t enough. Take the time to establish the necessary groundwork and foreshadowing, ensuring that the black moment feels like a natural progression rather than a contrived plot device.
FAQ
What is the black moment in a romance novel?
The black moment in a romance novel is a pivotal turning point that serves as the emotional climax of the story. It involves a moment of intense emotional struggle and character conflict, creating a relationship crisis that must be overcome for the characters to achieve their happily ever after.
Why is the black moment significant in a romance novel?
The black moment is significant because it tests the strength of the main characters’ relationship and forces them to confront their fears and insecurities. It serves as a catalyst for character growth and propels the story towards its resolution.
How do I create a powerful black moment in my romance novel?
To create a powerful black moment, make it personal to the main characters by tying it to their fears, insecurities, and past experiences. Foreshadow the black moment and gradually build tension throughout the story. Ensure that the black moment is plausible and believable within the context of the story.
How does the black moment resolve character conflicts?
The black moment forces the main characters to confront their flaws and insecurities, leading to personal growth and resolution. It provides an opportunity for them to overcome their internal conflicts and achieve a deeper understanding of themselves and their relationship.
How does the black moment create emotional impact in a romance novel?
The black moment is the emotional climax of the story, heightening romantic tension between the main characters. It forces them to face their deepest fears and insecurities, evoking strong emotions in both the characters and readers. The resolution of the black moment should provide a satisfying emotional release.
What mistakes should I avoid when crafting the black moment?
Common mistakes to avoid include rushing through the black moment, making it implausible or disconnected from the rest of the story, and leaving readers feeling unsatisfied or cheated. Take time to develop the emotional struggle and character growth within the black moment.
Can you provide examples of powerful black moments in romance novels?
In Pride and Prejudice, the black moment is when Elizabeth and Darcy are finally coming together, but then her sister Lydia runs off with Wickham. The scandal makes it so none of the daughters in the Bennet family have marriage prospects. The growth has already started happening at this point, as Elizabeth and Darcy are letting go of some of their pride and prejudice, but a societal conflict mucks things up for them.
In Red, White, and Royal Blue, the black moment is when Henry’s fears of being outed and rejected by his family and people cause him to pull away from Alex.
In The Duke and I (Bridgerton book 1), the black moment is when Daphne takes advantage of Simon in the hopes of getting pregnant, which he feels as a betrayal as well as forcing him to do something he vowed he’d never do, carry on the family name.
These black moments lead to character growth and resolution.
How does the black moment contribute to character transformation?
The black moment pushes the main characters to confront their fears, insecurities, and flaws, ultimately leading to personal growth and transformation. Through this experience, they learn valuable lessons and make positive changes in their lives.
How should the black moment be integrated into the plot?
The black moment generally occurs at the end of Act 2A (about 75% in the book). What’s most important is that the black moment should be a natural progression of the story and the character arcs. By strategically placing the black moment in the narrative, it becomes a driving force that propels the story towards its resolution.
Author’s Guide to Understanding Beneficial Ownership Information Requirement
In an effort to curtail business fraud, the United States requires certain types of businesses to report information about the individuals who own or control them. Failure to comply with this law could cost you up to $500 per day!
If you created a company (e.g. LLC) for your author business, you are required to fill out the Beneficial Ownership Information form through the U.S. Financial Crimes Enforcement Network (FinCEN).
In this article, you’ll learn about this law, who is required to supply their information and who is exempt, and where to go for more information.
Disclaimer: I am not an expert. This is article is a guide using the information from the Financial Crimes Enforcement Network. Please consult the official FinCEN resources for accurate and up-to-date information on the required format and contents of the form.
What is Beneficial Ownership definition?
Beneficial ownership refers to the individuals who have ultimate control or ownership of a company, even if their names are not listed as owners on official documents. The goal of this law is to stop “bad actors to hide or benefit from their ill-gotten gains through shell companies or other opaque ownership structures.”
Here is the goal of the FinCEN:
- Enhancing financial transparency: By disclosing beneficial ownership information, authors contribute to the overall transparency of financial transactions and help combat illicit financial activities.
- Preventing money laundering and corruption: Accurate information about beneficial ownership allows authorities to identify and combat money laundering and corrupt practices that can undermine the integrity of the publishing industry.
- Complying with legal requirements: Filling out the beneficial ownership form is a legal requirement set by FinCEN to increase transparency and accountability in financial transactions. By complying with these requirements, authors avoid penalties and ensure their legal standing.
- Maintaining professional reputation: Filling out the beneficial ownership form demonstrates authors’ commitment to ethical business practices and maintaining a professional reputation within the industry.
Admittedly, authorship seems like a really poor way to try and perpetrate fraud, but authors and publishers aren’t exempt from this new requirement.
In a sad bit of irony, the U.S. Financial Crimes Enforcement Network (FinCEN) has notices on its website informing people of “recent fraudulent attempts to solicit information from individuals and entities who may be subject to reporting requirements under the Corporate Transparency Act.”
Who is Required to Complete the Beneficial Ownership Form
You are required to complete the report if you are a:
Domestic company
- Corporation
- LLC
- Any entity created by filing with a secretary of state or similar office in the U.S.
Foreign company
- Entities (corporations, LLCs etc) formed under the law of a foreign country that have registered to do business in the United States by the filing of a document with a secretary of state or any similar office.
In essence, if you created an author business in which you formed a corporation, LLC or other entity by filing with your secretary of state or similar U.S. office, then you are required to file the Beneficial Ownership Information form.
Who is Exempt from Beneficial Ownership Form
For a full list of who’s except, visit the FinCEN FAQ page.
What isn’t on the list, but is mentioned on the FinCEN site’s FAQ, is that sole proprietors are exempt UNLESS the business was created by filing a document with a secretary of state or similar office. According to the FinCEN site, “Filing a document with a government agency to obtain (1) an IRS employer identification number, (2) a fictitious business name, or (3) a professional or occupational license does not create a new entity, and therefore does not make a sole proprietorship filing such a document a reporting company.”
Beneficial Ownership Information for Authors
If you’re an author who created a business (corp, LLC, or other through the secretary of state for your location), then you’ll need to fill out the beneficial ownership form. This form will collect information about who has ultimate control or ownership of your author or publishing company, or any other business entity you are involved in.
Reporting Deadlines for Beneficial Ownership Information:
Missing the reporting deadlines can have serious implications…up to $500 a day!! So it is important to complete and submit the necessary forms on time.
If you formed your business BEFORE January 1, 2024, you have until January 1, 2025 to complete the form. If you created your business entity on or after January 1, 2024 and before January 1, 2025, you have 90-days from receiving the notices of the company’s registration to file the BOI form.
Companies formed on or after January 1, 2025, will have 30 days to file their initial BOI reports with FinCEN.
How to File for Beneficial Ownership Information
When it comes to the beneficial ownership registry, authors can follow the guidelines provided by FinCEN to ensure compliance. The specific process may vary depending on factors such as the type of business entity and the reporting requirements in your jurisdiction.
Because you’ll have supply information and documents, start by pulling those together. You’ll need:
For the Business
1. Company legal name, trade names, Doing Business As or Trading As names.
2. Business Address
3. Jurisdiction of formation or registration (where you filed papers to form your company)
4. Taxpayer Identification number or TIN or foreign tax ID number
For the Individual
1. Name
2. Date of Birth
3. Address
4. ID number from acceptable identification document such as a current (not expired) passport, U.S. driver’s license, or government ID, and name of state or jurisdiction of the document.
In addition to the filing process, it is important to note that authors may need to obtain a FinCEN ID. This ID serves as a unique identifier for entities required to report under the Bank Secrecy Act and can be obtained through FinCEN. The FinCEN site indicates this is optional.
Here are the steps to help you navigate the filing process:
- Consider getting a FinCEN ID. This is optional but according to FinCEN, it can simplify the reporting process.
- Visit the official FinCEN Filing website and click on “Beneficial Ownership Information (BOI) Reporting.” You can download and fill in a PDF or use their online system.
- Review the guidelines and requirements provided by FinCEN to understand what information you need to provide.
- If you haven’t already, gather all the necessary documentation and details related to the beneficial owners of your publishing company or any other business entity you are associated with.
- Fill out the required forms accurately, ensuring that all the information provided is up-to-date and correct.
- Submit the completed forms and documentation through the designated channels specified by FinCEN.
- Keep a record of your submission, including confirmation receipts or any other documentation that verifies your compliance with the filing requirements.
FAQ about Beneficial Ownership Information
What is beneficial ownership information?
Beneficial ownership information refers to the individuals who have ultimate control or ownership of a company, even if their names are not listed as owners on official documents. It has been established for financial transparency and preventing illicit activities.
Why do authors need to fill out the beneficial ownership form?
Authors, like many other individuals or entities, may be required to fill out the beneficial ownership form to comply with legal requirements and increase transparency in financial transactions.
What are the reporting deadlines for beneficial ownership information?
The reporting deadlines for beneficial ownership information vary depending on when your company was formed. If you formed your business BEFORE January 1, 2024, you have until January 1, 2025 to complete the form. If you created your business entity on or after January 1, 2024 and before January 1, 2025, you have 90-days from receiving the notices of the company’s registration to file the BOI form. Companies formed on or after January 1, 2025, will have 30 days to file their initial BOI reports with FinCEN. .
How can authors file for beneficial ownership information?
Authors can file for beneficial ownership information by following the guidelines provided by FinCEN and consulting the official website for detailed instructions and required information.
Are there any exemptions to providing beneficial ownership information?
Yes, if you’re a sole proprietor or haven’t created a business entity by filing with the secretary of state, then you’re excempt. You can find more exemptions here.
Where can authors find additional information or conduct a beneficial ownership search?
Authors can find more information and answers to frequently asked questions on the official FinCEN website.
Beneficial Ownership Information Website
Beneficial Ownership Information FAQ
Beneficial Ownership Information Filing
Blogging for Romance Authors (90+ Ideas Free Download)
February 27, 2024 in Blog, Marketing
Back in 2021, I wrote a post asking if authors needed to blog. In it, I explained how I stopped blogging and why blogging wasn’t necessarily helpful and, more often than not, stressful for authors. Over at Jane Friedman‘s website, she has a post in which she states the average author doesn’t benefit from blogging. I imagine many authors, including myself, have agreed with this.
But, I’m rethinking blogging as a strategy. Here’s why:
- Blogging content is something I can share on social media to bring fans and new potential readers to my website.
- Today, there’s growing emphasis on building community with readers, and blogging is an opportunity to do that.
- There is potential SEO (being found in search engines)
- Monetization options outside of book sales
- Easier to make direct sales and sell merch
The downside of blogging still remains, which is mostly:
- Setting up a blog if one isn’t already a part of your website
- Making time to write, optimize, and publish posts
- Knowing what to write about
In this post, we’ll cover the basics of planning your blog including ideas of what to write. If you’d be interested in the more technical aspects of setting up a blog, let me know.
Part One: Pre Blog Considerations
Step One: Who is your reader?
If you plan to blog to help sell books, then the answer to this question is the reader who buys your books. Who are they? What are their demographics?
Step Two: What Draws in Your Reader?
BookTok and BookTube offer proof that readers enjoy content about books. The key here is to figure out what content they’re interested in consuming. There is a saying that reviews are for readers, not authors. That’s true of author content marketing as well. You need to think about what your reader would enjoy, not what you want to post.
Readers also enjoy engaging with authors and so you also want to figure what sort of posts you can do that make them feel a part of your community.
Step Three: What is your goal?
Your ultimate goal is book sales, but to achieve that you do many things, right? You post on social media. You have an email list. But like your books, you have to promote them as well. So you have additional goals of:
- Email signups
- Grow social media
- Engagement with readers (readers respond)
- Gaining Exposure
👉When crafting your blog posts, you need to think about who you’re creating content for AND why you’re posting it.
Part Two: Blog Content
This is really where writers, including myself, have struggled. As a former non-fiction blogger, I know that non-fiction content is easy peasy to come up with. But for fiction authors, it’s a challenge. Here are tips that I plan to use as I re-establish my blog.
Step Four: Content Pillars
Content pillars are topic categories, sometimes called buckets. While you don’t have to create content pillars, it can be helpful in creating your overall content strategy. How is works is that you choose 3 to 5 pillars (categories) that you’ll create content for. As a romance author, this can look like:
- Author life (Behind the scenes)
- Current WIP
- Book Talk (this would be other books that your readers also read)
- Reader Fun (polls, contests, etc)
With your pillars, you now have a framework from which to organize your content, but also a focus on what content you need to create.
Step Five: Content Post Types
Other ways to help you get ideas and organize your content is understanding the wide variety of types of posts you can make. These include:
- Pillar Post (As described above)
- Lists (e.g. favorite books)
- Behind the scenes
- Review
- FAQ or Q&A
- Progress (where you are in the writing process as a whole or in a specific project)
- Teaser
- Round up (curated list of other blog posts your readers might like)
- Updates, events, announcements
- Crowdsource post (ask readers or authors to share their thoughts on a specific question and curate their answers in a single post)
- Profile (other authors, readers, your publishing team)
- Poll or Quiz
- Authors to follow or books to read
- Giveaway
- Interview (characters or other authors)
- Serialized story
- Bonus content (e.g. additional epilogue or deleted scenes)
- Research
- Survey
- Quotes (I once did love letters from famous real and fictional people).
- Guest post (other authors contribute a post)
- Video (live or recorded)
- Podcast (I post Tales from the Harte as audio and video on my website embedding from Podbean and YouTube)
- Feedback (as your readers for feedback or ideas)
Step Six: Generating Post Ideas
To make blogging easier, start by listing 20 or more post ideas (e.g. 4-5 for each pillar) and as you create and post them, always be adding more ideas so you never run out. The worst thing is knowing you need to make a blog post, but don’t what to write. Your idea list helps prevent that.
Where to get ideas
- Your books. Mine your books for ideas on life, character interviews, locations, etc.
- Your life. What is involved in being a writer? Where do you write. How do you write. Where do ideas come from?
- Other authors. Invite other authors to write on your blog. Or share profiles of other authors.
- Your genre/subgenre. What makes up your subgenre of romance. What’s its history. How has it evolved?
- Current trends and fads. Has the mafia man replaced the billionaire in popularity?
- Books, magazine, TV, movies, pop culture.
- Ask your readers what they might like to know more about you and your books.
- Read other author blogs. DON’T copy. Use them to trigger ideas. Maybe an author just shared a post of her writing in a cafe and the hilarious conversation she overheard that she plans to use in a book. From this you can share a post about where you write or how the environment helps or hinders writing.
- Expand on content that your readers have shown to enjoy
- Time of year. Seasons and holidays offer a source of ideas.
- ChatGPT. While chat generally will give you generic ideas if you simply ask it for blogging ideas, if you prompt well, you can generate ideas more specific to your author brand and writing.
Step Seven: Creating a Content Calendar
A content calendar not only helps you stay on track with your content, but it keeps your readers engaged because they know each Tuesday (or whenever you post), there will be something for them to enjoy.
This calendar is compiled similar to a marketing calendar.
- Decide on your posting schedule. Will it be once a week? Bi-Monthly. It should be often enough that readers remember you and want to check out new content.
- Check out your marketing calendar for upcoming releases and other content you’re creating as part of your marketing plan. For example, you’ll want to cover topics related to your new book as the release date nears.
- Determine what topics you’ll cover and when (your pillars). For example, week one might be a day-in-the-life, week two, a review of what you’ve just read, week three, something about your current WIP, and week four, something fun for your readers (bonus content, contest, etc). You don’t have to be this specific, but again, knowing that a book review is expected during week two makes it easy to know what to write during week two.
- Fill in your calendar. I’d recommend including your blogging on your marketing calendar.
➡️Helpful Tip: Use a tool like Trello or Notion where you can list all your ideas, but follow the progress of the article from idea > draft > edit > graphics > post > promote in a Kanban style.
Step Eight: Write, Publish and Promote Blog Post
It seems straight forward; just write. But successful blog posts have several elements including:
- Keywords. This is especially important for non-fiction bloggers, but it can be helpful for fiction authors as well. Keywords and SEO are an entire post on their own, but the quick and dirty is to use keywords in your blog title, description, and within the content that readers would use to find your article. There are free and paid tools to help you with this. I used to like Answer the Public to figure out what words readers might be using to find books. It appears it still has a free option, but now Neil Patel owns it (he also owns Ubbersuggest, another keyword tool for serious bloggers). Ingram Spark has an article with examples on SEO for authors.
- Write a post that appeals to your reader. Have a catchy headline and opening line. Use your keywords, but don’t overdo it. Write to your reader, not the search engines. Consider using H3 or other header tags with keywords in your content. This helps make your post easy to read and search engines like it. Break up long content and consider using bullets. Too much text makes readers eyes glaze over. Consider adding images within the post to break up content as well.
- Include links to pages on your website. This can help keep readers on your website, which gives more opportunity for them to sign up for your email and/or buy books. This can be links to other blog posts or details about your books. Note that search engines like external links too (links to sites outside your website). Normally, you want to keep people on your website, but external links can be to your author page on Amazon, your social media, other sites you’ve written for or been profiled on, etc.
- Include a post graphic (featured image). As an author, the best graphics will be those you take of yourself or your books, but you can use Canva or Pixabay for free photos and images. Since you’ll likely want to share these on social, make them conducive to showing up correctly on the platform. An image on FB doesn’t look as good on Pinterest. Canva pro offers the ability for resizing at the click of a button.
- Mark the category and tags (or whatever your blogging platform calls them) for your post. Using your pillar content as your categories makes this easy.
- Call to Action. Remember above when we talked about goals? This is a great place to achieve that. If your blog post is about your lead magnet book, the call to action would be a sign up form or a link to where readers can sign up to get it. If you’ve written a post about some element of your book, your call to action would be a link to the book. If you post a review, a call to action would be to ask readers if they read the book or what book did they have a similar reaction as you did.
- FTC disclosure (when applicable). If you include affiliate or sponsor links, you’ll want to let readers know that. For example, if another author sent you a free book for review, you want to mention that you got the book for free. If you write about audio books and include an affiliate referral link from an audiobook company, you need to mention it. I have my disclosure automatically appear in all most posts, but you can do it only as needed if as well. For more info about this policy, read this article at the FTC.
- Check grammar, spelling, clarity, etc. I get this wrong all the time. I use ProWritingAid in my browser that checks my blog posts on my platform.
- Publish. Most blogging platforms let you post now or you can schedule them, which allows you to batch create posts.
- Promote. Don’t rely on search engines or fans to hunt you down. Let readers know about your post by promoting it. The fast and easy way is in your reader group and other social media. I like using Social Bee because I can schedule posts, but set them for automatic reposting so the content doesn’t die after one post. Social Bee works with all the big platforms, including TikTok and the various Instagram formats. Plus, you can access your Canva account from within Social Bee to create or adjust your social share image. Other places to promote your post is in your newsletter.
- Repurpose (Bonus). A great way to get maximum mileage from a blog post is to repurpose it. That is, take it and turn it into a different format. Some ideas include:
- Video: Use an AI tool that turns text into video, such as Pictory (which I use) or InVideo. You can create a video of the full post, or chop up the post and use smaller bits for video shorts such as Reels, Shorts, or TikTok.
- Audio: Turn your post into a podcast, or simply have an audio option on your website. AI tools like ElevenLabs can help you create text to audio if you don’t want to do the speaking. Or, lets say you have a post written by one of your characters, you can use AI to generate that voice.
- Email: We’ve already mentioned you can send the link to your post in the email. Or give a teaser of the post in the email, and use “Read More” to send them to your website to read the rest.
- Additional social posts: This can be video, or new graphics with quotes or alternative images. Consider a slide show on Instagram and/or TikTok.
90+ Blog Post Ideas (Free Download)
The list of post content types above should give you a good start. But here is a list of over 90 romance author specific post ideas (PDF) no signup required: Blog Post Ideas for Romance Authors
Setting Up Your Blog
Curious about where to start a blog? While this post isn’t about the mechanics of creating a blog, here are some resources to check out. Note, that I’m a WordPress snob, so I don’t have experience with other options, at least not recently.
- WordPress Self Hosted – WordPress can be set up as a website, blog, or both (which I do). This option requires a domain and a host, and some setup, but in my opinion offers the most customization and cool features. And once you know how to use WordPress, it’s easy. I use Godaddy for my domains. I LOVE Momwebs for hosting! Would you be interested in a tutorial on how to set up a WordPress website/blog? Let me know.
- WordPress.com– This is different from above in that WordPress will host your blog. It lacks some bells and whistles, but it’s free. The disadvantage is that your website and blog are on two different platforms.
- Squarespace – This is a website builder where you can include blogging.
- Wix – Similar to Square Space you can have website and blog in one spot. There is a free version.
- Blogger (Google) – Like WordPress.com, Blogger is free. It is used by tons of book bloggers and authors. Like other free options, there are limitations to customization and other bells and whistles you might want. The disadvantage is that your website and blog are on two different platforms.
- Medium – Is a free blogging platform that has the advantage of existing visitors and the possibility to get paid. However, you have to ask yourself if you want to charge readers to read content that you’re using to sell your books. This option would be better for story content than blog content used to build your sales and readership, in my opinion. The other disadvantage is that your website and blog are on two different platforms.
- Substack – This is a newsletter platform. The advantage is that each post is sent as an email to your “followers” but can also be read online. It has millions of visitors and you can also put content behind a paywall. For example, you could put your regular posts free and your serial or bonus content behind the paywall. The disadvantage is that your website and blog are on two different platforms.
- Shopify – This is an option if you have or plan to have your own shop to sell books and merch, you can add a blog to your shop. While your website and blog are on different platforms, the blog would be part of your store, so that’s okay. On some platforms (e.g. WordPress Self-Hosted) you can embed your Shopify store into your website/blog. Here is how to blog for your Shopify store.
- ReamStories – This is a subscription platform like Patreon, in which you can ask readers to subscribe for exclusive and/or early access. It has a “Community” option where you can post blog articles. Like Substack, this option allows you paywall options for content, but it is separate from your website.
- Write with Harte – Yes, you can blog from your profile here at Write with Harte. If you don’t have a website, you can create an author profile and a blog here for free! If you’re not a member, join free here: Write with Harte
Posting to more than one blog:
One thing I’m considering is posting blog content on my website, my profile here at WWH, Shopify store, and Ream Stories. In the past, bloggers were discouraged from posting the same article to more than one place. Many blog owners wouldn’t accept content posted elsewhere. The reason? Worry about a duplicate content penalty from Google.
As it turns out, this isn’t really a thing. Google won’t penalize your site for having duplicate content. What happens though is not all sites with your article will come up in search. Google will list one of them and not the others. For that reason, I’d recommend having your article show up first on the site you want readers to find when searching for you, and then post later on the others. Google offers a few technical tips for helping it know what article to use in search, but in the end, it says not to worry about it too much.
So my plan is to post on my author website first and promote it social media. Then I’ll post on all my other platforms.