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What is Universal Fantasy and Can It Really Boost Book Sales?
September 23, 2021 in Blog, Writing Romance
The other day, a writer I follow on Facebook was gushing over a book on how to use universal fantasy to sell a book. Interestingly, the next morning, my ghostwriting client requested that our next book use universal fantasy concepts. At that point, I bought the book, 7 Figure Fiction: How to Use Universal Fantasy to Sell Your Books to Anyone by T. Taylor, and spent the next few hours reading it and taking notes.
T. Taylor has created a book that provides an interesting way to conceptualize what draws readers into a book. The ability to pull readers into your story is especially important for romance writers in which having readers feel connected to characters and go on the emotional roller coaster ride that is involved when falling in love is our job.
What is universal fantasy?
Taylor immediately points out that universal fantasy is not a trope. She explains that a trope is what your story is, whereas universal fantasy is why it is good. It’s why readers feel things and connect with your books. She refers to it as “butter,” which is the ingredient that makes food tasty, rich, and more satiating.
Later in the blurb portion of the book, she suggests readers pay attention to parts of a blurb that spark something inside that makes them imagine themselves in the same situation as the character. That is the real essence of universal fantasy.
The best way for me to understand and describe universal fantasy is like the difference between regular POV and deep POV. One is surface level storytelling, whereas the second immerses readers into the story. Here, tropes are regular themes readers enjoy while universal fantasy taps into deeper desires, wishes, and fantasies that pull the reader into the story.
Note that in this case, using the word “fantasy” isn’t just about romantic or sexual fantasies. It refers to all the primal, deep-seated desires people have, such as feeling secure, the feeling of belonging, the desire to overcome, the need for excitement, etc. In romance, some of these wishes can be romantic or sexual fantasies such as the sexy billionaire obsessed with the plain Jane or the idea of destined love. But it can be more than that as well.
Another point she makes is that these fantasies are not necessarily things we want to experience in real life. Take Fifty Shades of Gray, for example. If Christian Gray lived in a trailer, he’d be seen as abusive and disturbed. But for some readers, the book taps into universal fantasies that involve being swept up by a powerful, rich, broody, wounded man, who exerts his power, but in the end falls for the one and only woman whose love can save him. It’s dumb in real life, but in the make-believe world, it taps into secret fantasies.
Examples of universal fantasies include:
- Swept away from a boring life to a life of luxury
- The bully who really loves you
- Most popular guy chooses you
- Wounded character
- The makeover
- True love match
- Badass woman
- Comebacks
There are more, but you get the idea. These are the themes or story archetypes that tug at readers’ heartstrings.
How to Write Universal Fantasy into Your Novel
The good news is that you probably already use universal fantasy in your stories even if you haven’t consciously decided to use it. If you’re using a trope, you probably are including a universal fantasy because tropes tap into universal fantasies.
In her book, Taylor illustrates the concept of universal fantasy using fairytales such as Beauty and the Beast and Cinderella, highlighting the universal fantasy archetypes such as being plucked from a dull life into one of riches. From these examples, it is easier to get a sense of what universal fantasy is. However, it’s more difficult to figure out how to translate this concept into executable writing craft. Simply deciding that you’re going to use a universal concept such as a genuine love match doesn’t mean that it’s going to resonate with your readers.
Taylor offers advice to use universal fantasy in your plotting, blurbs, and even your ads. I think she is spot on to recommend tapping into these archetypes in your writing and in your marketing. After all, you have to reach readers emotionally to get them to buy.
The one place I felt the book fell short was in explaining how to write in a way that taps into universal fantasies. Simply listing the universal fantasies you want in your plot, chapters, and scenes doesn’t make them happen. How do you string words together that reach a reader’s desires?
Here are my tips to writing universal fantasy:
1. Use Taylor’s advice to make conscious choices about the universal fantasies you’re using in the book plot, as well as by chapter and scene. Even if you’re a pantster, you can determine the universal fantasy you’re tapping into when you sit down to write. Again, you probably already use a universal fantasy, but by being conscience about what you’re trying to tap into gives you the focus you need to write in a way that reaches readers.
2. Understand what it is about the universal fantasy that resonates with readers. Why do some reader, like me, love second chance books? The second chance trope taps into a universal theme of one true destined love. What do readers love about that? That’s what you’re trying to tap into when you’re writing a romance.
3. Use deep POV, which gives readers an overall immersive experience. This includes avoiding unnecessary words, reducing dialogue tags, showing not telling, and limiting all experiences (thoughts, feelings, etc) to the POV character.
4. Use sensory details, especially emotional ones. If you writing in deep POV, you’re already using sensory details, but I want to highlight it because you reach readers’ deep-seated fantasies through emotion. This is where show not tell is crucial. Readers need to feel everything a character is going through: the yearning, the anguish, the ache, the bliss, the hope etc. Telling the reader that the character is heartbroken isn’t the same as writing about the pain of heartbreak. Writing with sensory detail so that readers can envision what is going on and feel all the feels is where universal fantasy exists.
What are your thoughts on universal fantasy?

What is Camp Nanowrimo?
June 29, 2021 in Blog, Writing Romance
If you’ve been spending any amount of time reading blogs or in writing groups, no doubt you’ve heard of National Novel Writing Month, more affectionately called, Nanowrimo. Nanowrimo first started in November 1999 with the challenge to write 50,000 in 30 days. Since then, writers around the world use October to plan, and on November 1st, begin the daunting task of writing a novel.
Over the years, many Nanowrimo books have become bestsellers, including Water for Elephants by Sarah Gruen, The Night Circus by Erin Morgenstern, Fangirl by Rainbow Rowell, Wool by Hugh Howey, and Cinder, Scarlet and Cress by Marissa Meyer (yes, all 3 were written during a single Nanowrimo). Of course, having a six-figure traditional publishing deal isn’t the only marker or success. There are countless more Nanowrimo books that are published, many of which sell well for their authors.
In 2011, Nanowrimo launched Camp Nanowrimo as an extension of the November Nanowrimo. Two camps are held each year; one in April and one in July. The BIG difference between November Nanowrimo and Camp Nanowrimo is that in November, the goal is to write 50,000 words of a new, not ever started, book, whereas, in April and July, you can choose your own project. That means you can write:
- A novella
- A short story
- Poetry
- A play or screenplay
- Revise a manuscript
- Or, my favorite use of Camp Nanowrimo, finish something already started
You can set your own goals whether that’s to write 100 words or 100,000 words.
In essence, Camp Nanowrimo is a challenge designed by you to help you achieve whatever writing goal you have now.
For 2021, I plan to finish Come to Me, book four in the Southern Heat series that was supposed to be done in June. I have many words to write and I’ll be out of town for part of the month, but I’m determined to get back on track with my writing, and what better way to do that than with a challenge.
If you’d like to join me, or just support me, you can do so through the Discussion Forum in the Accountability Group.

Build Your Author Email List of Raving Fans
A Complete Guide to Email Marketing for Romance Authors
I see a lot of questions from new authors in groups asking about the best ways to market their books. Experienced authors tend to respond with the same tips:
- Website
- Email list
- Social media
But budget-conscious new authors often put off the first two. Especially for indie authors who have already spent money on a cover and editing, forking over more money for email marketing isn’t something they want to do.
While there are free options for marketing, I’m like the other authors in advocating for a website and email list. You need an author home or hub that you own (website), and you need a reliable effective way to stay in touch with readers (email). While there is a place for social media, it can’t replace email.
You can read a text version below the video.
Why build an email list?
Many people seem to think that the effectiveness of a social media following is the same as having an email list. In fact, some might think social media is better. Five thousand followers to your author page must be better than 1000 email subscribers, right?
Actually, that’s wrong. Here’s why:
First, it’s easy to click follow since there’s no real commitment on the follower’s side. All that a follow says is that a person is willing to have your posts show up on their feed.
But someone who gives you their email is giving you something much more valuable than a follow. They only do that if they truly want to hear from you.
Second, the number of followers that will see your posts is minuscule. On an author page, a tiny percent of people who liked your page will see your post on their feed. You have to boost (pay) to have a bigger percentage of people to see it, the operative word being a percentage. Even a boost doesn’t guarantee that all your page fans will have your post on their feed.
Email, on the other hand, lands in your readers’ email box. The chances of them seeing it rise greatly. According to Hootsuite, only about 5.2% of your fans will see your post. If you have 3,ooo fans, that means 159 of your followers might see your page post.
The average click-through rate on Facebook (people who click on the link in your post) is declining according to Smart Insights, and is currently about 1.1 %. That means you might get 33 clicks on your post.
Email open rates vary depending on the quality of your subject lines and emails, as well as the quality of your subscriber. The average open rate is 17% to 18%. If you have 1,000 subscribers and 18% open your email, that’s 180 people who have not only raised their hand and asked to hear from you by giving you their email address, but also who open it to see what you have to say.
Campaign Monitor reports the average click-through rate in the email (click on the link in the email) is 2.6%. That means 26 people will click through. Now, I know what you’re thinking, 33 (FB) is more than 26, but what this doesn’t consider is the quality of the click.
Optin Monster reports that social media has a conversion rate (percentage of people who buy) of 1.9% whereas email has 6.05%. Using our numbers above, out of the 33 Facebook clicks .63 people will buy from you, but nearly 2 (1.6) of the 26 will buy from email. If we use the larger numbers, 3,000 followers versus 1,000 subscribers, the conversion would be 57 purchases from social media versus 60 in email.
You may decide that 57 is enough, but what if you could have both, 127 sales? That only happens if you have both, social and email.
Third, like a website, your email list is something you own. You might be fine with your social media results, but what happens when the platform changes the algorithm or a bot starts blocking your content (which happens)? Even paid ads are seeing a decrease in results based on changes at Facebook and Apple.
With email, you own your list and you can email as much or as little as you want. There’s no algorithm to impact who gets your email.
So now that you see how important email marketing us, let’s cover ways to create and grow your author email list:
Setting Up Your Author Email List
First, you have to set up your email list, if you haven’t (if you have a list, skip down to getting subscribers):
- Sign up for a list management service. I’ve used Aweber since 2004 and have always been happy with it. I can have more than one list (i.e. if you write in different genres), run campaigns, segment my list, and more. Aweber now offers the option to host a landing page, so if you didn’t have a website, you could still have a page with your email sign up on it. The Write a Romance in 30 Days Challenge uses an Aweber landing page. I’ve looked at other email services such as MailChimp and Convertkit, but I’ve found that in the long run, as my lists grew, Aweber was still a better deal. You can get a free trial of Aweber here.
- Offer people something in exchange for their name and email. Unless a reader has already read your book and loved it enough to hunt you down and sign up, you’re going to have to give potential readers something more than just “Sign up for updates.” The ideal giveaway is the first book in your series or a related story or prequel to your existing book. The idea is that you’re giving readers a taste of what you offer in your books so hopefully, they’ll buy your other books. Some authors giveaway chapters of a book, but a complete book will be more enticing. To deliver your book, you can host it on your own website server or use Bookfunnel.
- Have an onboarding series of emails. My author welcome series is 5 emails delivered over 10 days. The first one welcomes the subscriber and delivers the book. It gives a couple of factoids about me and then asks something about them (I want them to engage with me). In the second email, I tell them about how my series came to be and offer them a special deal on the complete box set (I also sell directly from my website), then I ask them another question. The later emails offer them ways to follow me such as on Facebook or Bookbub and the last one tells them about my other books and ends with another question.
- Set up an email schedule. This is where many authors struggle as they have a hard time being consistent. Staying on a consistent schedule has been my biggest challenge. I like to email once a week, which can be hard. Many authors email only once a month. When I email, I try to share an interesting or funny anecdote. Recently I shared my pet peeves in reading romance and other time shared my thoughts on how Wednesday should be a midweek off day. Avoid sending only “buy my book” type emails. Many author emails I get are only about writing and publishing, but I want to build a relationship with my readers, so while I give book writing or release updates, I also talk about other things and ask them their thoughts, opinions, and feedback. I want my subscribers to feel like they know me. When I look at my open rates, the emails that mention freebies or fun topics do much better than those that are focused on my books. You can see some of my past emails here: Jenna Harte’s Email Archive
Getting Subscribers
- Have an email sign up for your freebie on all pages of your website. I have a special page that I promote, but the sign-up is also in the sidebar of all the other pages on my site. When you come into the home page, the free book offer is the first thing people see.
- Be clear on what you’re giving away. Have a cover made for your freebie book and include it with your sign-up form.
- Consider a pop-up of your sign-up form. Many people hate these, but the truth is, they’re effective.
- Start with your current sphere of influence. Maybe your friends and family don’t read your books, but perhaps they know people who will and would be willing to share your book(s) with them.
- Include your freebie book in the signature line of your email.
- Ask your current email subscribers to forward your email and/or share your freebie book with their sphere of influence.
- Share your email signup page on social media regularly. Don’t overdo it, but also, don’t share only once.
- Ask your social media followers to share the social post of your freebie offer.
- Participate in giveaways. Bookfunnel and Prolific Works both offer giveaway opportunities. You include your book in the giveaway along with books from other authors. All authors share the giveaway with their followers and email subscribers expanding your exposure. I did this for about a year and gained a ton of subscribers.
- Do an email swap with another author. Each author shares the other’s free book information and link to email signup page. It’s a great way to get your information infront of another author’s readers. Things to consider are 1) Swap with authors who write something similar to you. You should have the same or similar target reader. 2) You’ll need to find authors who have close to the same list size as you do. Check FB for romance author email swap groups or Bookclicker.
- Run a contest. I use KingSumo (the lifetime offer through Appsumo) but there are other options such as Gleam.io or ViralSweep. With Kingsumo, I can set up the contest and how people earn points (i.e. share, email signup etc). Kingsumo collects the email addresses of the people who join in, and at the end of the contest, it randomly picks the winner or winners.
Be sure to maximize the thank you page your subscribers see after they signup. Aweber has a generic one, but I’d recommend having a thank you page on your website that thanks them for getting your book, and then let them know about your other book(s).

One Page Plotting for Romance Authors
May 18, 2021 in Blog, Writing Romance
One of the biggest challenges to writing a romance, or any book, is ensuring that you have all the important elements of a story, such as interesting characters with believable goals and problems and conflicts that put a monkey wrench into a couple’s relationship.
I’m a pantser by nature, but after learning to write from a plot, I’m hooked on setting up all the basic elements of a story so that I don’t ever get stuck and the writing goes faster. I don’t go into great detail. In fact, all my plot elements fit on a single page. Here’s what I develop plot-wise before I start writing:
Plotting for Romance Authors

Title of the Work
This can be a working title
Premise
A premise is one sentence that says who your character is, what their goal is, and the conflicts they face.
Despising Her Boss is about an unemployed single mom who is finally getting on her feet again with her new job when she walks into her boss’s office and discovers he’s her ex.
Character
Provide important character details for your two starring characters
- Name:
- Goal: What is the character trying to achieve?
- Motivation: Why is the character going after this goal? What is at stake if the goal isn’t met?
- Conflicts: What is getting in the way of the goal?
- Flaw: How does the character sabotage their own success because of beliefs or attitudes or behaviors.
Major Plot Points
ACT 1: Setup
- Opening: What’s going on to set up the inciting event (meeting)?
- Inciting Event: How do the love birds meet or meet again?
- New Path: What decisions are made that will keep the love birds in the same orbit (as opposed to never seeing each other again).
ACT 2 A/B: Confrontation
- Pinch Pt 1: What problem (conflict) arises that gets in the way of achieving the goal?
- Midpoint: What’s changed that the couple is thinking maybe a relationship will work after all?
- Pinch Pt 2: What conflict arises that makes the character(s) rethink the relationship and/or gets in the way of the goal?
- Crisis/Blackmoment: What happens that ruins everything?
ACT 3: Resolution
- Climax: The couple is apart either because they’ve given up or perhaps one is in danger.
- Resolution: Characters are miserable apart and have an epiphany about love and make a grand gesture.
- Wrap Up: Reconcile and tying up loose ends.
- HEA: New happy normal
There is still quite a bit missing from this basic plot, but all the essential elements of a story are there. From this one-page plot, you can flesh it out into a detailed chapter-by-chapter or scene-by-scene plot. Or, if you’re more of a pantster, use this basic outline to keep you focused on the important elements as you write your book.
Want a copy of this One Page Plot worksheet?
This One Page Plot Worksheet is one of the many romance writer freebies provided to Write with Harte members. If you’re not a member, you can join for FREE to get access to the free downloads, as well as joining in the romance writing community here at Write with Harte.

Do Romance Authors Need to Blog?
May 13, 2021 in Blog, Marketing
If you hang out in online author groups or attend writing conferences, when the question of marketing techniques comes up, invariably blogging is recommended. That is often followed by a groan because it’s hard enough to write a book, how can you add blogging to the mix?
This becomes even more challenging for fiction authors who can’t figure out what to blog about. Sure, you can blog about writing a book, but will that attract readers who don’t necessarily care about writing?
Before I continue, I do believe that romance authors should have two things for sure:
- Author Website
- Email list
Sure social media is helpful, but no matter what, authors need their own home on the Internet (website) and an email list to stay in touch with fans.
But what about a blog?
I’m like many other authors who’ve found it hard to regularly blog on my author site, JennaHarte.com. Not that long ago, I removed the blog content from my home page. There is a link to my blog, but my lead magnet (free book to sign up for my email list) is front and center, along with my books, and some info about me. I did that so my site wouldn’t look like it was sitting dormant with old blog posts.
That doesn’t mean I don’t think blogging isn’t helpful. For example, I’m all for blogging a book as a serial. Or providing fun and entertaining content for your readers, such as character interviews.
Other benefits to blogging are:
- SEO – Getting ranked in Google for keywords related to you and your books
- Credibility
- Connecting with readers and writers
However, you can gain much of that without blogging.
SEO – You can guest blog on someone else’s site that has good SEO and traffic related to your writing. While that won’t improve SEO on your name or books’ names, you can piggyback on existing good SEO in other keywords related to your genre or tropes.
Credibility – You can gain credibility by guest blogging, being a podcast guest, or sitting on a panel at a reader event.
Connecting with readers and writers – This is where social media shines. You can create a fan page or group to hang with your readers.
And there are downsides to blogging such as:
- Having to create content weekly
- Getting stuck on what to write
- Needing longer content that may or may not be read
Alternative Ideas for New Authors
Why is blogging recommended? Because it’s something you can do to attract readers. But often authors are told to do things that attract readers with the expectation that they’ll show up. This is true of email lists and even social media.
However, very little is discussed about outreach. Instead of building something and hoping people come, authors need to figure out where their readers hang out to learn about books and go there to talk to them. If they like you, they’ll follow you on social media, visit your website, and sign up for your email list.
If I were with a new author or an author struggling to make sales, I think my suggestion today would be two-stepped:
1.Build Your Platform:
- Get a website so you have a place readers can go to learn about you that you own (as opposed to just a FB page)
- Set up an email list so you can keep in touch with your readers.
- Have one or two social media accounts where readers can engage with you more regularly. This is a great place to put short-version content you might normally blog, such as new releases, character interviews, factoids about your books.
2. Go Out and Find Readers
- Find out where readers of your romance genre spend time talking or learning about books. This includes social media groups, podcasts, YouTube shows, magazines, etc.
- Join in the conversation (social media)
- Reach out to write an article or be a guest
None of the above require blogging.
The problem with blogging, as well as other marketing recommendations, is the idea that if you build it, the readers will come, and that’s not the case anymore. Just having an online presence isn’t enough. Instead, you have to go where the readers are and let them meet you and get to know you. Then they’ll follow you on social media or visit your website.

How to Standout in a Crowded Book Marketplace
April 21, 2021 in Blog, Marketing
There are over 70,000 romance books listed on Amazon. Getting noticed in a sea of other romances is a daunting task. The good news is that you don’t need to be a household name to build a career out of writing romance fiction. There are many indie romance authors that you’ve probably never heard of who are generating thousands of dollars a month in book sales.
So what do you need to be a successful romance author?
The most successful authors have a steady stream of book releases. Most also write books in a series. But what really helps them in developing an author brand that readers gather around. Here are a few tips:
1. Develop Your Own Voice and Style
Think of your favorite authors. Chances are they have their own distinctive writing style or voice. Janet Evanovich and Jennifer Crusie all have a humorous, sometimes snarky writing style. JR Ward has a darker, grittier writing style. One reason I really enjoy Lauren Blakely is her voice and style of writing. She’s not the only romance author writing in the first person present, but there’s something different about her voice and stories that keep me coming back.
Note that I’m not just talking about the types of books they write (funny or dark), but also how they put words together that make them different from others in their same sub-genres.
2. Be Unique
Some romance authors write to market, which is to say they study what subgenres and tropes are selling well and write something to ride the wave of popularity. The problem is that doing what everyone else is doing, especially if you don’t have a unique voice, doesn’t make you stand out. Why should I buy your billionaire secret baby story among all the choices I have?
Other ways to be unique include your book cover style or the topics you cover (see #5).
3. Create Your Own Niche
Branding is all about what you want to be known for. When I read JD Robb, I know exactly what I’m going to get. As long as she stays on brand (writing on what I expect to read based on my past experience with her brand), I’m happy.
This is one area I’ve been spending a lot of time thinking about in my own writing. I love romance and mystery, especially if it involves a sleuthing couple in an ongoing series. I wrote the Valentines because I couldn’t find other books that fit this interest.
For a long time, I was challenged on how to market my books because they didn’t fit nicely into traditional romance or mystery genres. The good news is that today, indie authors can create their own sub-genre lanes as long as they’re able to find the readers. Once the readers are found, you have set yourself up to be the go-to author for your special niched books.
Developing your own “niche” doesn’t just mean having your own subgenre uniqueness. Part of it can be your voice (#1). Or it could be on the topics you cover such as sports or spies or small town cowboys. It could be that you have a single series ala Diana Gabaldon. Or it could be your story formats such as novellas or epic long novels.
4. What do you want to be known for?
Part of standing out is being identified as a certain type of writer. When you think of Nora Roberts, you think of romance novels. Stephan King = horror novels. As an unknown author, you need to niche your brand down a little bit because it’s too difficult to compete with the larger “romance” audience. The writing team Christina Lauren has made a name for itself in romcom. Christine Feehan is known for paranormal romance.
That doesn’t mean you can’t ever write outside of your “brand”. JR Ward is most known for her paranormal Black Dagger Brotherhood series, but she has her Bourbon Kings series as well. With that said, it’s easier to diversify once you have readers or at least know how to seek out new readers for your other ideas.
This is another area I’ve been thinking about in my own writing. I have a romantic mystery series, a romance series, and a cozy series. It’s a bit confusing. As I think about my writing going forward, I’m considering focusing on romantic mystery series since I already have the Valentines, plus some shorter stories involving another couple (the Delecoeurs), and a cozy idea that I could turn into a romantic mysteries. That doesn’t mean I won’t ever write some of the other ideas I have in paranormal and dystopian.
When it comes to marketing, it’s easier to promote one “brand” to an interested market, than to have too many different books geared toward different readers.
5. Include Attractive or Compelling Interests
Any romance set in New Orleans, I’m likely to buy. There’s something about the history, culture, and lore of New Orleans that interests me. There are authors that use folklore or fairy tales to build their romances around. The Outlander series spends a great deal of time living through Scottish and Colonial American history.
This concept of attracting readers to an interest can include niched tropes such as military, sports, motorcycle clubs, or FBI romances. The idea is that you draw readers beyond the subcategory or general tropes (i.e. historical second chance at love) to topics or locations that generate interest as well.
6. Create a Community
When it comes to marketing, authors often think about how to sell books. I see many Facebook posts in author groups asking about what social media should they be on. What is the best place to do newsletter swaps? And so on. Here are some truths about marketing:
- There is no one-best-place-fits-all. The best place for you to market is wherever YOUR reader hangs out.
- Most people don’t respond to sales pitches unless it’s promising to solve a problem. Romance readers don’t likely have a “problem” that your book will solve, so romance book marketing needs to be less about selling. It’s why many authors promote a free book.
- Romance readers are loyal buyers and great evangelists of authors they love.
- Selling to someone who already knows and loves you is easier than selling to someone who has no clue who you are.
Knowing all this, the best way to build your brand and sales is by creating a community around you and your books. People like to belong and be a part of the club. Giving your readers a community experience creates an attachment to you that makes it more likely they’ll buy your books in the future and tell others about you.
How do you create community? That is a whole blog post on its own, but some general ideas are:
- Build a newsletter. Subscribers have stepped forward to give you their email. Treat it like gold. Give them special attention, behind-the-scenes glimpses, and other exclusive goodies.
- Create a fan group. You can do this through Facebook groups or by setting up a forum or other group-like feature on your website. Similar to your newsletter, you can give your fans special attention and behind the curtain access to you.
The trick to a successful community (which I’m still working to get better at) is making them feel like they’re a part of something special and exclusive. Beyond sending them stuff, you need to engage with them. Give them shout-outs (I’ve included many of my fans in my books’ acknowledgments or have thanked them on social media if they left a good review). When it comes to a book launch, many will step up and help you promote your book because they’re now invested in your success.
What do you think of these ideas for building your author brand to stand out? Do you have other ideas? Let me know in the comments below!

Writing Chemistry in Romance
April 3, 2021 in Blog, Writing Romance
Updated August 2023
What makes romance fiction so popular? At it’s essence, its the rollercoaster ride of falling in love. But for readers to love a romance, they need to feel the snap, crackle, and pop between the characters…in other words, chemistry.
Read text version below video:
What is Chemistry?
In my mind, chemistry is like porn…it’s hard to describe, but you know it when you see it.
Chemistry doesn’t necessarily mean lust. Think of buddy-cop movies in which the actors worked well together. That intangible essence that audience members feel between them is chemistry.
I grew up enjoying a show called Hart to Hart about a sleuthing couple played by Robert Wagner and Stefanie Powers. While they may not have been the best actors in the world, they were more than the sum of their parts in that show. Their chemistry made the show the success that it was. Any other combination of actors in those parts wouldn’t have been as good as the two of them together.
The opposite of this is the movie The Thomas Crown Affair. Both Pierce Brosnan and Rene Russo are fine actors. Rene had really good chemistry with Mel Gibson in Lethal Weapon. But Pierce and Rene didn’t have it in The Thomas Crown Affair (in my opinion).
So what is chemistry? It’s the palatable electric current that sizzles between two characters.
Again, this doesn’t necessarily mean lust. In sweet romances that don’t have any sensuality or touching, readers need to feel the connection between the couple even if they’re not holding hands, kissing, or having sex.
Stages of Romantic Chemistry
I’ve mentioned that chemistry isn’t lust, although that can be a factor. In a romance novel, chemistry may start at the lust or attraction level, but to reach and HEA, it needs to evolve.
Physical Attraction: This probably needs no explanation, but it’s basically lust. Two people find the other sexually appealing. In many romances, the connection between the characters starts at this.
Personal Attraction: This attraction is something that evolves as the characters get to know each other on a deeper level. Friends to lovers romance often start at this level. Or it can develop, as in the case of enemies to lovers. In my book, Drawn to Her, Lexie learns that her first impression of Drake isn’t who he really is. As she discovers that he has compassion for those wh0 work for him, her personal attraction and respect for him grows.
Emotional Attraction: Essentially this is love, but it speaks to a connection that is soul deep. This is the end goal in a romance novel.
What sort of Chemistry Do Your Characters Need?
By the end of your book, your characters should have all three of the above attraction levels. At the beginning, they usually have one or two. If there are all three in the opening, it’s generally one-sided, such as a man who’s in love with his neighbor but believes she just sees him as a friend. She of course can think the same about him. Or not.
In sweet romance, you won’t have the physical attraction of lust, but there should still be a physical, non-sensual pull. Holding hands. Pushing a tendril of hair away from the partner’s face. Even a little kiss.
Writing Chemistry
This is where things get tricky in a romance because chemistry can be difficult to describe. Many novice writers tend to use telling to illustrate chemistry. “He was hot and she wanted him.” Or they’re too technical, writing details of tab A inserted into slot B during a sexy bit.
Here are things to consider when writing intimacy and sexy bits in your romance.
Successful chemistry is shown through the senses.
Romance works when it taps into emotions and sensations. In spicier romance or erotica, those sensations include titillation, but even in sweet romance, the reader needs to feel the swoon and pitter patter of the heart. This is best done by using the senses; sight, sound, touch, scent, taste.
When it comes to writing chemistry or even just emotion, I always ask:
What does that look like and feel like?
For example, what does lust look and feel like (beyond arousal)? Flushed cheeks? Hot skin?
What does pain and heartache look and feel like?
What does love look and feel like?
Here’s a few examples:
Drawn to Her (by Jenna Harte): When Lexie first meets Drake, she immediately notices that he’s attractive, yet dark and broody. But when she confronts him, there’s an extra little zing. Here we have a hint of physical attraction.
“You have some nerve.” She poked him in the chest with her index finger, ignoring the jolt of heat zapping her each time she felt the hard, firm muscle underneath his starched white shirt.
Here is Drake’s side of their encounter:
Having to ask her permission didn’t annoy him as much as the way he’d been caught off guard by her brazenness and how her emerald eyes stared into the depths of his soul when she challenged him.
You’ll note that in both cases, neither is thinking about getting naked, but there is something there that unsettles them both.
Something in the air changed described as electricity or heat, but none of them recognize what it really means. Lexie acknowledges that Drake is handsome, but he’s insufferable, so her attraction to him is tempered by that.
Of course, if you’re writing a spicy romance, you might take things up a notch. Whereas the characters above didn’t recognize or acknowledge those first sensations, you could have your characters right off the bat know they lust for the other person.
The point is, at the time our characters are coming together in the book (even if they’ve known each other in the past) there should be a something-something, a je ne sais quoi that sizzles or crackles in the air. Even in sweet romance, we need to feel there is a connection, a pull between the two, even if it’s not sensual.
Remember there are five senses. You don’t have to use them all at the same time, but be sure to mix them up. Stolen glances (sight). Light brush of fingers (touch). Laughter (sound). Perfume (scent). Wine on the lips (taste).
Here are a few examples from Risk It All
Sensation and Scent
“You can make it up to me with a dance.” He steps closer. Close enough I can feel the heat of his body and inhale the scent of his cologne.
My body says, yum, but my brain tells it to shut up. “I don’t want to dance.”
Touch and Scent
My hand gently presses against her back to pull her closer. God, she smells divine. A mix of sweet and exotic. I’m nearly drunk with it.
Create Chemistry with Dialogue
I love great banter, but dialogue doesn’t necessarily need to be witty to express chemistry. Here are different ways you can use dialogue to boost chemistry.
Banter (teasing or playful Dialogue
Witty or flirtatious exchanges act as an unspoken dance between characters. They show that the characters are attuned to each other and hint at a growing familiarity.
Example:
I tilt my head up slightly, bringing my lips closer to his. “If you wanted to kiss me, I’d be okay with that.”
His lips twitch upward. “There’s no doubt that I want to kiss you. But I’m not a one-night-kiss kind of guy, and you’ve made it clear that there will be no dates when this adventure is over.”
“What are you talking about? I spent the evening with you eating exotic Nigerian cuisine. We’re standing on a moonlit terrace. It has all the hallmarks of a date.”
His smile is fast and wide, and so breathtakingly handsome. “You’ve got a point.” He leans in closer, but not close enough. “You’ll still respect me in the morning, won’t you?”
“Let’s see how well you kiss first.”
Deep Conversations
Beneath the surface of light-hearted banter, deeper currents flow to anchor the relationship. It’s these moments that drive the chemistry from a surface level to the personal and emotional levels. This goes beyond recounting past traumas or hopes for the future; it’s about the raw honesty and vulnerability that comes with it. When one character reveals their fears or ambitions, it’s an invitation for the other character to see the depth of their soul. It’s in these vulnerable moments that the bond between our love birds solidifies, and readers find themselves deeply invested in the characters’ journey together.
Miscommunications
Misunderstandings and miscommunications provide the necessary bumps on the road, adding layers of tension and longing. Maybe it’s an overheard conversation taken out of context, a message left undelivered, or words spoken in the heat of the moment—these blunders drive a wedge, however temporary, between the characters. They evoke a sense of yearning, and also set the stage for redemption.
Proximity to Create Chemistry
There’s a reason why the trope of two characters stuck in close quarters is popular. While we need reasons in a romance for our characters to continue to be around each other, physical proximity sets a stage for fireworks. Forced proximity includes places like a stuck elevator, snowed in at a cabin, becoming roommates, sharing an office, a road trip, etc. Being forced together accelerates the intimacy. With no escape from each other’s presence, every movement and breath is magnified. The constraints of the situation force them to navigate the budding or existing tension, making for deliciously awkward or profoundly intimate scenes. It’s in these closed spaces that barriers break down, conversations deepen, and true feelings often rise to the surface.
Use Anticipation to Create Chemistry
Remember the ketchup commercial that used the song Anticipation? You can build tension and chemistry using the same idea. Ways to build this anticipation include:
Slow Down Time
On TV and movies, we often see this as the long lingering gaze. The slow drawing together for a kiss. Even in scenes in which the couple collide in a fast, furious frenzy, you can slow down the moments before to increase the tension and anticipation of what’s to come. You can draw out these moments by focusing on the sensory elements.
From Risk It All
The air grows thick. Need sizzles over my skin. With one look, he has me wanting in a way I’ve never wanted before. He’s like a Svengali, except he isn’t trying to manipulate or exert control over me. No, his gaze shows genuine desire, hunger, and it ignites my own.
Keeping his gaze on my eyes, he takes my glass, and sets it down next to his. I know what’s coming and anticipation slides down my spine. He frames my face with his hands, pulling me to him. The only time his gaze leaves mine is when it drifts down to my lips. Then it travels back up, looks into my eyes.
But he doesn’t take the next step. I’m dying for more so why isn’t he kissing me? I realize he’s waiting. He wants me, I have no doubt about that. But he isn’t going to take, not without my giving him a signal that I want him too. It’s one of the things that makes him different from other men.
Slow Burn
There’s an undeniable allure to the slow unfolding of romance. By delaying the inevitable connection, authors can cultivate a deep, smoldering chemistry that keeps readers on the edge of their seats. It’s in the stolen glances across crowded rooms, the nights spent talking until dawn, the tentative touches that don’t cross boundaries yet hint at the possibility. A slow burn romance is a masterclass in patience, where every interaction is charged with a quiet intensity, and the eventual culmination feels like a sweet release.
Interrupted Moments
Frustrating but effective are the moments that interrupt growing tension. Just when characters are about to bridge the gap between them, an unexpected phone call, a sudden downpour, or a nosy friend bursts onto the scene, leaving both them and the readers yearning for more. These moments of pause can be frustrating, but they’re also exhilarating. They serve to heighten the stakes, make the eventual connection all the more satisfying, and remind readers that love, much like life, is unpredictable.
Internal Conflicts
The most powerful barriers to romance often aren’t external but reside within the characters themselves. Fears of vulnerability, past traumas, or worries about jeopardizing other areas of life (friendships, job, etc) can create internal battles that keep lovers apart. These struggles add depth to the narrative, making readers empathize with the characters and root for them even more. The ‘will they, won’t they’ tension becomes a gripping saga, not just of love, but of personal growth and overcoming inner demons.
Chemistry in Sexy Bits
Remember, that chemistry is the palatable sizzle (not titillation) between the couple. It’s important for writers to realize this because sex can’t do all the heavy lifting to get to an emotional bond between our lovers. Chemistry can be built using intimate bits, but these bits aren’t automatically filled with chemistry.
The best sexy bits use many of the elements already mentioned above…senses, anticipation, banter…
Here are a few things to consider when writing sex scenes:
Serves a Purpose
You need to have a reason for an intimate bit beyond titillation (unless you’re writing erotica). Like all other scenes in the book, a sexy scene needs to have a purpose. It needs to drive the story forward or reveal something about the characters.
Less Is Usually More
Don’t be verbose. Consider the words of short story writer and poet Raymond Carver, “Get in, get out. Don’t linger. Go on.” Okay, so in a sexy bit, you want to linger a little bit, but the point is, don’t fill up the scene with adverbs and flowery language, or technical aspects of the deed. Focus on the senses, emotions and thoughts that romance readers crave. Remember the scene needs to serve a purpose to the story or characters.
In Risk It All, the first time Max and Madeleine are together, it’s a release not just from the attraction they’ve been denying, but also a celebration that they’re alive after an ordeal in the jungle. Later, they have sex again, but this time, Max is grappling with the reality that once they go home, he won’t see her again. This becomes a problem because he realizes he loves her.
Once I catch my breath, I lift my head to stare down into her amber eyes and my heart clinches hard. Jesus. This has to be love.
Don’t Write a Play-By-Play
This is a rehash of what I’ve already said, but said in a different way. In this case, I’m not saying you can’t describe what’s physicality happening, but focusing on the moves (tab a into slot b) isn’t sexy. Titillation comes from the brain, which requires more than play-by-play of who’s touching who where. Sensations (touch, scent), emotions, and thoughts (Is this love? Is this wrong? etc) enhance what’s going on in an intimate bit. Some of the sexiest or most emotionally satisfying sensual scenes I’ve ever read had very little in the way of the who was touching who when and where.
Watch Out for Hilarious Euphemisms
My favorite sexy euphemism is throbbing love thruster. I think it’s hilarious!
Why do romance writers use euphemisms? Basically, they’re used to avoid write body part words.
Why? Sometimes it’s because it can sound clinical. Other times it’s from embarrassment. Sometimes it’s to offer a softer language. Whatever the reason, if you’re not going to use the true word body parts, watch that you don’t choose words or phrases that will make the reader snicker when they’re supposed to be swooning.
To be honest, this can be a little subjective. I think we can all agree that throbbing love thruster won’t work. But flower of her femininity? I wouldn’t use it, but others do.
Also consider your characters and their attitudes toward sex and the language they’d use. Would a woman refer to her breasts as boobies or breasts or tits? How would your male character refer to them? His choice of words can indicate something about his character. If he calls them jugs, that says something about him, right?
Make Sure It Fits the Mood/Goal of the Scene
If you’ve done your job and your intimate bit is a necessary scene for the book, then like all other scenes it will have a purpose and mood. Sex isn’t just sex. Sometimes it’s fun and playful. Sometimes it desperate. Sometimes is fast and furious. Sometimes it’s like a lazy Sunday morning. Sometimes it’s “dirty” and other times is making love. However you write your sexy or sensual bit, it should fit with everything else that’s going on. This doesn’t just apply to the actual choreography of the scene, but the feelings and thoughts experienced by the couple.
For example, if the couple has hit the limit of sexual tension and can’t stand it anymore, but they’re also enemies, their encounter isn’t likely to be slow, romantic, or playful (though it could be funny…ala in a romcom).
When they’re finally admitting they’re in love, even if it’s only to oneself, the intimacy will be slower. It can still be intense, but it will be more emotional.
If you want to increase your sexy-bit vocabulary, check out the Other Ways to Say spreadsheet, which has a section on sexy words. This resource is free to WWH members. Visit the Freebies Page to access it.
What tips do you have for writing chemistry and sensuality in romance?

6 Top Tips for New Romance Writers
February 17, 2021 in Writing Romance
Have you ever read a romance and thought, “I could do that”?
Many would-be writers have, and then discovered that writing isn’t so easy, not even romance.
Sometimes I assist new writers in critiquing their works and there are a few issues most of them have. The fixes to these issues are standard fare, such as “show don’t tell,” but I know for me, it took a long to figure out how to translate these tips into my writing. Below are my explanation of these tips in a way that I hope will help you understand and internalize.
Read romance as a writer.
This can be hard to do if you’re swept into the story, but analyzing what you’re reading is a great way to understand the underpinnings of a good romance. While you’re reading, take note of the choices the author has made in the story structure, how it is told, and the words that are used. Study how characters’ traits, beliefs, goals, and conflicts are revealed. Your goal is to look under the hood to see how everything is put together.
Pick a side.
One issue I see with many new authors is that they tell the stories in their own voice instead of their characters’. In many cases, they hop around between their characters’ feelings and thoughts. The easiest way to fix this is to pick one person (one of your romantic leads) from the scene from which everything will be experienced. In essence, you’re writing from this person’s point of view (POV) regardless if you’re writing in first or third person.
Everything the reader sees or feels or experiences should be through the filter of the POV person. Look at these examples below:
“Oh. My. God,” Cara Colby says.
“I told you, didn’t I?” Senator Eleanor Hainsworth Bach says. “They don’t make them any more handsome than Max Delecoeur.”
The formidable Max Delecoeur walks in looking handsome. Cara and Senator Bach aren’t the only ones to notice him. Every woman at the children’s charity event, eligible or not, is watching him.
“Hmmm.”
Now check out this version told from Madeleine’s first-person point-of-view”
“Oh. My. God.”
I turn to look where Cara Colby’s saucer-wide eyes and gaping mouth are focused.
“I told you, didn’t I?” my aunt, Senator Eleanor Hainsworth Bach says. “They don’t make them any more handsome than Max Delecoeur.”
They’re right. The formidable Max Delecoeur is more handsome than pictures give him credit for. My aunt and her aide aren’t the only ones to notice him either. I’m certain every woman at my aunt’s children’s charity event, eligible or not, is imagining what it would be like to be with the handsome, sexy, rich Max Delecoeur.
Every woman but me. “Hmmm.”
Note that you could use the third person too:
“Oh. My. God.”
Madeleine turned to look where Cara Colby’s saucer-wide eyes and gaping mouth were focused.
Can you tell the difference between the two options. The first is a bird’s eye view of the scene, telling us what’s going on, but it’s distant. In the second, we’re given Madeleine’s point of view, along with her opinion and attitude. Now we’re not on the outside looking in, but we’re standing with Madeleine, experiencing it with her.
Don’t bounce from side to side.
In romance, you can have two points of view, but you don’t want to be bouncing back and forth between them. Some romance authors who write from the first-person point of view, have different chapters for each character’s side. Other authors aren’t as structured, but still, limit changing point of view. The rules my agent gave me were:
- Use a scene break space to indicate a change of point of view within a scene.
- Don’t change your point of view more than once in a chapter.
If you read Nora Roberts, you know that she frequently breaks these rules, but until you have Nora Robert’s clout, you’re better off to stick with rules editors prefer.
There is a temptation to want to share another character’s thoughts and feeling while in someone else’s POV. Don’t do it. If it’s important to know, you can reveal it through dialogue or simply wait until it’s the other character’s turn and have a moment of reflection where we can learn their thoughts and attitude about the previous scene.
Use the senses.
All fiction should be immersive for the reader, but none so as much as the romance novel (although I suspect thriller and horror authors might disagree). Romance is all about emotion and sensations. The reader needs to experience the roller coaster ride of falling in and out and back in love again, and depending on the heat level of your book, the titillation as well. You do that by using your point-of-view character (see above) as the conduit. What is that person feeling emotionally and physically? What does he or she see or smell?
We clink our cups and I sip, the golden bubbly tickling my nose as it goes down. Max watches me and the air grows thick. Need sizzles over my skin. With one look, he has me wanting in a way I’ve never wanted before. He’s like a Svengali, except he isn’t trying to manipulate or exert control over me. No, his gaze shows genuine desire, hunger, and it ignites my own.
Draw out the important scenes.
Many writers tend to rush through important action or emotional scenes. Readers don’t need details on everything, but in crucial moments, the first kiss, during a crisis, the grand gesture, etc, you want to draw out the scene. In the example above, I could simply have Max kiss Madeleine, but instead, I slowly work to it. I highlight the shift in the atmosphere. I take the reader step-by-step through Madeliene’s reaction; what she thinks and feels in that moment. The actual kiss doesn’t happen for another 11 lines.
Keeping his gaze on my eyes, he takes my glass, and sets it down next to his. I know what’s coming and anticipation slides down my spine. He frames my face with his hands, pulling me to him. The only time his gaze leaves mine is when it drifts down to my lips. Then it travels back up, looks into my eyes.
But he doesn’t take the next step. I’m dying for more so why isn’t he kissing me? I realize he’s waiting. He wants me, I have no doubt about that. But he isn’t going to take, not without my giving him a signal that I want him too. It’s one of the things that make him different from other men.
Not wanting to break the spell by speaking, I lean into him, grasping his robe lapels with my fingers and pulling him to me. Something primal flares in his eyes and then his lips are on mine, devouring my mouth, kissing me until I can’t breathe.
The tips on writing sensory detail and drawing the scene out is particularly important during love scenes. If you study your favorite author’s love scenes, you’ll note that it’s less about the mechanics and more about the emotion and senses.
Know what you’re doing and where you’re going.
This doesn’t mean you have to plot your novel, but if you’re going to wing it, you still have to have a sense of what you’re doing. What are the characters’ goals and motivations? What’s getting in the way of their goals and their love? Everything you write in the story needs to be building toward something. Any scene that doesn’t contribute to understanding the character and move the plot forward is just fluff and fluff slows down your story, boring your reader. No one wants to read a meandering story.
Write your romance in 30 days! Take the free Write a Romance in 30 Days Challenge to get tips like those above, inspiration, and plan to get your romance written!

Write Your Book FASTER! How to Write Up to 5k Words Per Hour
February 1, 2021 in Blog, Writing Romance
Learn a writing strategy that can help you write up to 5,000 words per hour!
Forced into redoing my writing system, I was able to double my writing output; writing more and spending less time doing it. In this video, I share my tips, strategies, and resources for writing more in less time through dictation.
*Dragon Naturally Speaking*
Dragon is no longer available or supported for Mac. Mac users can use the Dragon Anywhere app.
~ Home Addition
~ Professional Individual (with digital recording/transcription)
Earn Rebates from Nuance
~ Swagbucks offers 4% cash back: (AFF)
~Rakutan offers 2.5% cash back: (AFF)
*How To Train for Dictation
The Writers Guide to Training Your Dragon by Scott Baker (aff)
Quick Cheats for Writing with Dragon by Scott Baker (aff)
*Microphone*
Blue SnowbBall: (aff)
Logitech Headset Microphone: (aff)
*Recorder*
Sony Digital Recorder with USB: (aff)
*Recorder App*
Easy Voice Recorder: Check your phone’s app store
Dragon Commands Cheat Sheet (PDF)
Updated List of Voice-to-Test Tools
Note, many of these aren’t designed for long-form content, but they can be a great resource for testing whether you want to try dictation, or for shorter content such as story notes.
Dictation Apps (Phone/Tablets)
- Siri + Notes App (Free)
- Google Keyboard & Keep (Free)
- Google Keyboard and Google Docs (Free
- Dragon Anywhere (iOS and Android – Free 7 day trial, monthly or yearly subscription – No word limits)
- Evernote Voice Typing (Free & Paid – on your phone you’ll need to say the punctuation.
- Otter.Ai (iOS and Android – Free & Paid – Max 40 minute per session, max total 600 minutes per month)
- Word (2016, 2019, MS 365) – Word isn’t free but its a standard program that’s worth having. I recently opted for MS 365 to get access to all the the other top programs (Excel, Access, Publisher, Planner, etc). I recently tested the dictation option on the MS 365 Word app, and was impressed at how well it worked. Some commands differ from Dragon, but other than that it worked with no glitches like I sometimes get when using Word and Dragon. Interestingly, Word adds *** for curse words, whereas Dragon substitutes a similar sounding word. Word now has a transcribe feature as well, where you give it an audio file and it will transcribe into text.
Software for Mac
- Apple Dictate (already part of Apple features)
Record and Transcribe
- Professional Individual
- Digital Record AI Transcribe service e.g. Rev.ai, Scribie

Expand Your Fanbase to Sell More Books Through Facebook Takeovers
January 26, 2021 in Blog, Marketing, Video
Learn how to expand your platform to sell more books with free Facebook Author Takeover events. You’ll learn:
~ What a Facebook takeover event is and how it helps you sell more books
~ How to find them to join one
~ Types of things to post to gain followers, subscribers and readers
~ Step by step on how to set up and host a FB takeover
Facebook Author Takeover Checklist
Download a free Facebook Author Takeover Checklist and Tips. No email required.
Facebook Takeover Groups to checkout:
~ Author Takeover Central: A group where hosts can post their takeovers and authors can find takeovers to join
~ BRVL All Romance Genre Author Takeover