

jennaharte

Open for Submissions
January 13, 2025 in Blog
Write with Harte is looking for romance stories that make readers swoon!
By romance, we mean a short story in which the relationship between the couple is the primary story and ends with a happily ever after or happily for now.
We’re looking for 5,000 to 10,000 word stories with well-developed characters who have powerful motivations for their choices (good and bad) and who send readers on an emotional journey.
Your story should include moonlight and margaritas mentioned or weaved within your story.
New and published authors will be considered (Note that we are asking for a sample of your work at this time, but it doesn’t need to be from the story you plan to submit. It should, however, showcase your romance writing ability).
We are interested all characters including diverse, older, LGBTQIA+, or persons with disabilities
We’re open to all romance categories and tropes, with open door intimacy (3
or more, but no erotica), that fit the theme of Moonlight and Margaritas.
Stories can be a part of an existing series you write, but please no excerpts or cliffhangers. The story should be new and original.
Exclusive rights will be held for 12 months from publishing date (June 2025 to June 2026)
If selected to submit, your story will need to be sent to us by March 30, 2025
What we’re not looking for:
No single chapters or excerpts of stories
No erotica (we will accept spicy romance, but there should be a plot)
No non-consensual
No underage main characters
No incest
No previously published works (self or traditionally)
GUIDELINES
Please note that any submissions that DO NOT follow these guidelines will not be considered.
Make sure your story fits the anthology theme AND is a romance (the couple is the focus of the story)
You must have rights to the story you’re submitting. We don’t accept stories that are currently published elsewhere.
Manuscripts must be full stories (no excerpts) of 10,000 words or less
Your manuscript should be complete and fully edited
If selected, you’ll be sent an invite by February 10, 2025 to submit your story by March 30, 2025.
All stories will be reviewed by our editors to ensure they’ve met the guidelines.
We’ll be accepting 10 to 15 authors.
To register your interest in participating, please complete the interest form, including a 500-word sample of your writing (copy and paste into the form) by January 26, 2025. Your sample doesn’t need to be from the story you plan to submit. If you’re already published, you can share a link to a book on Amazon that has the “Look Inside” feature.
For more info or to submit your interest, visit Moonlight and Margaritas anthology page.

Year-End Review Checklist for Romance Authors (Free printable)
December 17, 2024 in Blog, Members, Tools & Resources
I’ll admit, my eyes are always looking forward when it comes to my writing business. There’s nothing wrong with that, except that without reviewing what’s behind me, it’s possible I’ll repeat tasks that don’t work in the future.
An end-of-year review allows you to celebrate your achievements, learn from challenges, and identify what’s working—and what’s not—in your writing, publishing, and marketing efforts.
For romance authors especially, where storytelling trends, reader engagement, and marketing strategies evolve rapidly, a clear snapshot of your progress can help you stay ahead in a competitive market. Whether you’ve published one book or ten, grown your readership, or explored new strategies, an intentional review will give you clarity on how to move forward with purpose.
By evaluating key areas like writing productivity, finances, marketing performance, and reader relationships, you set yourself up for a more focused, organized, and successful year ahead. It’s not just about looking back—it’s about using those insights to plan smarter, work more efficiently, and continue building the author career of your dreams.
Below is a list of nine areas to assess your romance writing business, each with specific items to review. You can download this list as a 3-page checklist from the Members’ Freebie page (you need to be logged in). Not a member? Join FREE here.
End-of-Year Checklist for Romance Authors
Wrap up your year with this comprehensive checklist to assess your writing business, celebrate achievements, and prepare for a successful new year.
1. Writing and Publishing Review
Take stock of what you accomplished creatively this year. From word counts to completed and published works, this section helps you see how far you’ve come and plan for what’s next.
- Total Word Count: Track the total words written across drafts, revisions, and published works.
- Completed Projects: List all books, novellas, or short stories completed this year.
- Published Books: Record the titles, formats (eBook, print, audio), and release dates.
- Work in Progress: Note the status of current projects and projected completion timelines.
- Dropped Projects: Evaluate unfinished or shelved projects to decide if they’re worth revisiting.
2. Sales and Marketing Performance
Analyze how your books performed and how well your marketing efforts paid off. This section highlights what worked, what didn’t, and where you can improve your discoverability.
- Book Sales Analysis:
- Which titles performed best?
- Which platforms (Amazon, Kobo, Apple Books, etc.) drove the most sales?
- Promotional Success: Review effectiveness of discounts, newsletter swaps, group promos, and giveaways.
- Email Marketing:
- List growth and engagement (open rates, click rates).
- Review performance of automated sequences and newsletters.
- Social Media Engagement:
- Which platforms brought the most engagement and conversions?
- Analyze follower growth and trends (TikTok, Instagram, Facebook, etc.).
- Ad Campaigns: Evaluate the success of paid ads (CTR, CPC, conversions).
- Reader Magnet Performance: Did free downloads lead to email list growth and sales?
3. Financial Overview
Review your income, expenses, and profitability. Understanding where your money came from and where it went will help you make smarter financial decisions next year.
- Revenue and Expenses:
- Total income from book sales, KU page reads, audiobooks, foreign rights, etc.
- Total expenses, including editing, covers, ads, subscriptions, and software.
- Profit & Loss: Assess net profits and areas for cost control.
- ROI on Ads: Analyze ad spend (Facebook, AMS, TikTok) vs. revenue earned.
- Tax Preparation: Gather receipts, invoices, and royalty statements for tax filings.
4. Author Branding and Platform
Ensure your author brand is polished and consistent across platforms. This includes updating websites, social media, and author bios while reflecting on reader feedback.
- Author Website: Is it up-to-date with book links, newsletters, and author bios?
- Social Media Presence: Review content strategy, branding, and performance.
- Author Bio and Brand: Update bios across platforms to reflect current works and awards.
- Reader Reviews:
- Check reviews for insights on reader reception.
- Identify areas for improvement based on reader feedback.
5. Reader Relationships
Your readers are at the heart of your business. Reflect on how you engaged with your audience through newsletters, reader groups, and ARC teams to strengthen those connections.
- Newsletter Growth: Assess success in engaging subscribers.
- Reader Groups/Communities: Evaluate growth and participation in Facebook groups or Patreon.
- Reader Engagement: Reflect on giveaways, surveys, or direct interactions that resonated.
- ARC Teams and Street Teams: Evaluate how well these teams supported your releases.
6. Craft Development
Celebrate your growth as a writer. Assess the skills you’ve developed, the trends you’ve observed in the romance genre, and the feedback you’ve implemented to level up your craft.
- Writing Skills Growth: Did you take courses, read craft books, or practice new techniques?
- Genre Trends: Review trends in the romance market (e.g., tropes, subgenres).
- Beta Reader & Editor Feedback: Reflect on constructive feedback received this year.
7. Tools and Systems Audit
Evaluate the tools, software, and systems you use to run your business. Eliminate unnecessary subscriptions, improve organization, and ensure your work is safely backed up.
- Software & Tools:
- Assess writing tools (Scrivener, ProWritingAid, etc.), email providers, and ad tools.
- Cancel subscriptions you don’t need.
- Backup Systems: Ensure your manuscripts and assets are safely backed up.
- Time Management Tools: Evaluate productivity strategies for improving efficiency.
8. Mindset and Well-being
Take a moment to focus on you. Celebrate wins, acknowledge challenges, and reflect on your work-life balance to set yourself up for a more balanced and fulfilling year ahead.
- Burnout Check: Reflect on work-life balance and mental health throughout the year.
- Wins & Celebrations: Document accomplishments, both big and small.
- Lessons Learned: Note key challenges and how you can overcome them next year.
9. Long-Term Goals and Planning
Plan your publishing schedule, revenue targets, and marketing strategies for the new year. Use this section to set a clear and actionable roadmap for your writing business.
- Publishing Schedule: Set clear goals for next year’s releases, including preorders.
- Series Continuation: Plan upcoming books in existing series or decide if new series are needed.
- Revenue Goals: Outline targets for income, expenses, and profit.
- Marketing Goals: Identify key strategies to improve discoverability (ads, SEO, collaborations).
- Professional Development: Plan to attend conferences, workshops, or retreats.
Download this checklist FREE!
Visit the Members’ Freebie page (you need to be logged in) to get your free end-of-the-year checklist. Not a member? Join FREE here.

WWH 2024 End of Year Survey
December 3, 2024 in Blog
It’s that time of year when I look to 2025 and how I can make Write with Harte a better resource for you. Your feedback will help me make decisions on what to add, expand, or get rid of. If you could take a few minutes to fill out this end of year survey, I’d appreciate it!
Write with Harte Survey End of Year 2024
Feeback

Black Friday Deals for Romance Authors 2024
November 26, 2024 in Blog, Tools & Resources
Black Friday is … well on Friday! While it’s a great time to pick up deals for holiday giving, authors can find other great deals to support their writing career. Or they can let their friends and family know of these great gift ideas.
By the way, if you’re into savings, make sure you sign up for Swagbucks and/or Rakuten. So many online retailers earn your points through these programs that you can use for cash back or giftcards. I let my points ride until this time of year, when I use them to buy gifts or get giftcards for gifts.s for gifts.
Editing Tools
ProWritingAid – Get 50% OFF Yearly and Lifetime Plans This Black Friday
ProWritingAid is one of the most used editing tools in the writing world. It will not only help you find grammar and spelling errors, but also it can help you improve the quality of your writing. It finds passive voice, highlights when you start too many sentences in a row with the same word, offers suggestions for better word choices, and more.
Autocrit – Get 50% off lifetime plan (need to wait for Black Friday Deal to pop down on the page to access it)
This is the deal I got years ago. Although there are almost too many bells and whistles for me, there is so much this app can do to help you find and fix issues from the basics like passive voice, filler words, overused words, to areas like tense issues, pacing,
EditGPG – Get Annual Plan 40% off Promo code: LIFETIME40
I just discovered this through Jane Friedman’s Hotsheet and am excited to try it out. It’s an editor like ProWritingAid, that allows you to decide how deep you want your editing to be, help to modify tone and structure, or tailor to a specific audience. You use Word Track Changes so you know what you changed (ideal for editors and proofreaders), and it works in many languages. It’s free up to 10,000 words per month, or for Pro it’s $10 per month ($8/mo with yearly subscription $96) for 200,000 words, and for Elite $25 per month ($20 /mo with yearly subscription $240) for 1,000,000 words.
But with your promo code: LIFETIME40, you can save 40% on annual plans… Pro: approx $58 and Elite: $144 (if I’ve done the math right!).
Graphics
Deposit Photos – $49 single onetime purchase
-
- All images are royalty-free
- Images may be used for commercial purposes, both online and print
- Images can be downloaded at any time
- Background remover
- Image upscaler
- Reverse image search
- 100 one-time AI image generator credits
- 100 one-time image/vector, video, or audio file credits from Depositphotos
- 300M+ images to choose from
Not only do I use Deposit Photos for my covers, but also for social media, blog posts, and more. I signed up for the regular monthly subscription because this special deal wasn’t available when I needed graphics. Lucky you, Appsumo is running the special offer where you can get 100 stock photo and vector images of any size, that are royalty-free and come with a standard license (you can use them for book covers, social media, etc).
Social Media
Social Bee – 70% off for 3 months on all monthly plans or 50% off for 1 year on all yearly plans: Promo code: SOCIALBEEBF24.
30% off for 3 months on all monthly ConciergeBee services (content created for you) with code CBEEBF24
Create, recycle, schedule, publish, analyze, engage, collaborate, and approve your social media posts — all from one place.
This is the social scheduling tool I use. In full transparency, I picked it up as a special deal through AppSumo, which isn’t available anymore. But I still this is a great deal. Social Bee works with all the major social media platforms:
- Facebook (pages and groups – for groups you need to turn on universal posting)
- Instagram (posts, reels, stories)
- Threads
- X
- Bluesky
- TikTok
- YouTube
PLUS…it integrates with Canva. You can pull in or create your Canva content from within Social Bee. It also integrats with Upsplash and Giphy.
You can create posting categories and schedule by category, such as “WWH blog post” is scheduled for Wednesdays. Any content I make in that category is put in the posting queue for Wednesday.
Any content you create, you can mark for reposting and it will go into the queue as well. This is great for posts like “Get my free book” or “Follow me on”, etc.
You can create hashtag lists, add emojis and more. You can create a single post to go out to several platforms, and tweak each post from within your posting setup.
Finally, you can get analytics on how your posts do.
TikTok for Authors – 30% off the course (actually, you can 30% off any of Kate’s courses – check the Courses tab on the website)
I’ve taken a couple of TikTok courses, and this one I felt was the most helpful because Kate is a romance author who boosted her book sales through TikTok. She explains how the algorithm works (different from other platforms) and how to create videos (faceless if you want) that get traction. She even walks through why you might want to dump your existing account if it’s not working, and how to create accounts that target your reader (e.g. instead of an author account, a romance book account).
Of course, the U.S. may ban TikTok in January 2025. At one point, the incoming president posted a TikTok saying if you want to keep TikTok, vote for him and he’ll save it. But with all the concerns about China, who knows if that will happen?
Kate has other courses which are also 30% off including (Note prices here are regular prices. Discount is taken on the order page)
- Streamline & Sell ($199 or 2 payments of $99.99)- The comprehensive course for marketing your books on ANY platform QUICKLY so you can get back to what you love!
- TikTok for Authors ($199 One time $49.99 For 4 months) – The comprehensive TikTok course that has already helped thousands of authors…
- Book Marketing Pro – The all-new course on creating hooks that will sell your books on any platform! (Note: Kate’s methods relies on hooks to grab readers, so if creating them about your books or social content ideas is hard, this could be a course you want to check out.)
- Self Publishing Success ($25 regular) – Learn the easiest way to start publishing your very own books!
You can access all these courses at Alyne Digital Solutions under the Course tab.
KingSumo – (Free or $49) This is a contest app, but along with running a contest, it can help built your social following and email subscribers.
Productivity
Merlin (Appsumo Deal for Today, Nov. 26) – This is a chrome extension that gives you access top AI models like GPT-4, GPT-4o, Claude-3, Gemini, Opus, Mistral, and Llama in one click. Use AI to research and summarize videos, websites, and documents, plus write social media content in 128 languages, and more.
AppSumo – Lots of Black Friday deals and regular deals to help with everything from social media, productivity, SEO, video, photos, email, and more. I’ve bought a ton of great apps and tools from AppSumo, like KingSumo (Free or $49), a contest app, but along with running a contest, it can help built your social following and email subscribers.

Mastering Rapid Release for Romance Authors in 2025
November 12, 2024 in Blog, Publishing
I’ve been ghost writing since the end of 2019. I’m currently working on my 80th ghost written book (that’s 80 books in 60 months). That doesn’t include the 7 books I’ve written under my name during that same time (4 fiction, 3 nonfiction).
Granted, my “day job” is ghostwriting, so I have the time to write 1.3 books a month (Currently, I average one 70,000 book a month for my client). But other authors have found success in developing a consistent, rapid release strategy. As I look to 2025, I want to boost my own release schedule to more than 1 fiction book a year.
If you’d like to increase your romance release schedule, check out the tips below:
What is Rapid Release?
At its core, rapid release is all about publishing books back-to-back on a tight schedule—think monthly or even weekly! For romance authors, this approach has proven especially effective, as romance readers are among the most devoted and hungry readers out there. They can devour a book in a day or two, and once they’re hooked, they’ll eagerly wait for the next one… if it’s not too far behind!
The beauty of rapid release is that it keeps readers engaged in a series, heightening the anticipation and building buzz in a way that’s hard to achieve with a slower release schedule. Romance is particularly well-suited to this because readers love diving into worlds and characters they can get to know over several books. Think family sagas, best friend groups, or interconnected standalones. The faster readers can get to the next story, the more loyalty and excitement builds around your brand.
Note, this is the type of release that many clients who hire ghostwriters plan. Many of them have taken the Fiction Profits Academy or similar course (Ty Cohen has one too, I think) that teaches how to identify top selling books, how to hire a ghostwriter, how to hire editors and cover artists, how to set a publishing schedule, and how to market (using Facebook Ads and newsletter swaps), to build a successful publishing career.
Types of Rapid Release Schedules
You can do whatever you want in terms of setting a publishing schedule. Here are a few popular ones:
- Drop the first 2 books within a week, and the next books 2 to 3 weeks after.
- Publish every two weeks. This requires getting significantly ahead and an ability to write and process your books (edits, etc) quickly and efficiently. Or you can write shorter books (30,000 to 50,000 words)
- Monthly releases. For many, this still might be too much, but it’s definitely more realistic than every two weeks.
- Publish every-other month: This is six books a year. You can schedule them to hit peak romance topics such as Valentines day, Summer/Beach reads, spooky reads in the fall, and holiday in winter.
- Quarterly releases. Many indie authors settle on four-books a year. Depending on the series, it could be a series a year with four books in the series.
- Publish the entire series at once: Streaming TV has spoiled us when it comes to binging content. You can publish the entire series at once.
- Write a serial: You can release by chapters (episodes) to have a story that goes on and on and on. Once you have a “season” finished, you can publish as a book. You can publish your serial on Radish, Royal Road, Wattpatt, or on your own through platforms like Ream Stories or Patreon.
Planning Your Rapid Release Strategy
Success in rapid release requires:
1. Setting Realistic Goals
Burnout is a real thing for rapid release authors. Before diving into a rapid release schedule, it’s essential to set a pace that works for you. The key here is consistency: whether that means releasing a book every month, every two months, or even quarterly, the goal is to maintain a rhythm that keeps readers engaged without burning yourself out. A monthly release might maximize engagement, but if that pace feels overwhelming, a bi-monthly or quarterly release can still work wonders.
Rapid release authors generally get ahead in their schedules. When book 1 releases, book 2 is going up for presale, book 3 is with the editor, and book 4’s draft is nearly finished. Take a moment to assess how many books you need to complete ahead of time to stay on schedule comfortably. A good rule of thumb for rapid release is to have at least two or three books ready before you publish the first. This way, you won’t feel rushed between releases, and you’ll have the flexibility to tackle any last-minute edits or marketing needs without sacrificing quality.
2. Choose Your Series Type
The structure of your series can make a big difference in how easily you can plan and write for rapid release. Romance readers love getting attached to characters and seeing how their stories intertwine, so consider series options that deliver this experience. For example:
- Interconnected Characters: Series featuring siblings, best friends, or coworkers let each book focus on a different character’s love story while keeping a familiar cast in the background. This approach allows readers to immerse themselves in a shared world, building attachment with each installment.
- Interconnected Standalones: Alternatively, you could create a series that isn’t linked by characters but by a common setting, theme, or trope (like a shared small town or a billionaire world). This option allows for creative flexibility while maintaining a familiar vibe that readers will recognize and anticipate.
Whichever type you choose, keep reader expectations in mind. Romance readers tend to appreciate series that offer a mix of familiar elements and fresh surprises. Creating a structure that aligns with popular expectations while weaving in your unique touch can help keep readers hooked.
3. Understand Reader Demand and Trends for 2025
Romance is a genre that thrives on trends, and tapping into popular tropes can give your rapid release a significant boost. In 2024, fake relationships, dark romance (e.g. mafia), enemies to lover, and hockey romances have been popular. But that could change at any time, so you’ll want to research the top-selling romance books or follow popular romance influencers on social media to keep a pulse on emerging themes.
You can also leverage your reader community to gain insights into what they’re currently loving. A quick survey sent to your email list or a poll on social media can provide valuable feedback on the tropes and settings your readers are most excited about. This kind of direct input can guide you toward creating stories that have a built-in audience, helping your rapid release find traction right from the start.
Writing and Production for Rapid Release
When setting up your rapid release, you can afford writer’s block or other delays, especially if you plan to put your book up for pre-sale. Here are tips for getting all your ducks in order.
1. Pre-Writing and Drafting Strategies
Planning is your best friend when it comes to rapid release. For a series, take time to outline the overarching story arcs and character developments in advance. This can help you stay on track and maintain continuity across multiple books, which is essential when writing fast. If you’re dealing with interconnected characters or a storyline that spans several books, mapping out these arcs ahead of time will make your drafting process smoother and help you avoid plot inconsistencies.
Consider using tools like Scrivener or NovelCrafter to organize your story structure, keep track of character details, and maintain consistency from one book to the next. These tools can help you keep all your notes, world-building, and plot points in one place, making it easier to pick up where you left off with each new book.
2. Use a calendar!
There are many moving parts to writing, editing, and publishing a single book. In rapid release, you’re having to keep track of several books at once. Have a schedule in which you have every step of every book mapped out. For example, for book 1 you may have writing and order cover in February, revision first 2 weeks in March and editing last two weeks of March, presale and pre-launch set up in April, and release in May. Book two may be writing and book cover over in March (while revision and editing are happening with book 1), revision and editing in April, presale and launch in May, and release in June.
The point is, you may be focused on the current book, but you can’t forget the tasks required for the later books to insure they’re released on time.
3. Batch Your Production Steps
To maximize efficiency, try batching your writing and production steps. For example, you could draft multiple books before moving on to the editing phase, allowing you to maintain a consistent rhythm without constantly switching between writing and revising. This approach can also apply to editing, cover design, and formatting. Working on these tasks in bulk will help streamline your process and keep everything on schedule.
Another strategy is to alternate tasks, such as editing one book while drafting another. This method can keep your mind fresh by switching between tasks and ensures you always have something in the pipeline, helping to reduce any downtime between releases. Think of it as setting up a production line where each book is at a different stage, keeping the workflow consistent.
4. Engage with Cover Designers and Editors Early
Your editors and cover designers are crucial players in your rapid release strategy, so it’s important to book their services well in advance. With a series, you might consider pre-booking all your editing slots for the year and arranging a schedule that ensures each book moves smoothly through its stages. This not only avoids delays but also keeps everyone on the same page.
For a consistent brand, consider pre-ordering covers for the entire series. Working with your designer early on can help create a cohesive look and feel that readers will recognize from book to book. Having your covers ready in advance means you can focus on other aspects of the launch process without worrying about last-minute design issues, and it allows you to tease future books to your audience with covers that are already in hand.
Building Hype Pre-Launch
Marketing still plays a crucial role in success no matter how often you market. The advantage of rapid release is that once you gain a reader, it’s easier to keep them as you have a backlist and/or new books coming quickly to keep them engaged.
1. Create a Teaser Campaign
Building anticipation before your release is essential to get readers excited and talking about your series. Start with a teaser campaign that includes cover reveals, sneak peeks, and teaser quotes. Share these regularly on social media platforms, your website, and in your newsletters. For example, you could reveal one part of the cover each week or post a favorite line from the upcoming book with a hint about the storyline.
Platforms like TikTok, Instagram, and YouTube are perfect for engaging, visual content that can help build buzz. On TikTok, you could create short videos showing the “mood” of the series or host live cover reveals. On Instagram, consider sharing character aesthetics or story graphics, while YouTube can be ideal for longer sneak peeks or even reading an excerpt aloud. The goal is to create a sense of anticipation, giving readers something to look forward to with each post.
2. Use Pre-Orders Strategically
Setting up pre-orders for your series can help lock in readers early, especially those who are excited to stay with you for the whole journey. If possible, offer pre-orders for the entire series, beginning with book one, so readers can commit from the start. Platforms like Amazon allow you to schedule multiple books in a series for pre-order, which means that as readers finish one book, they can immediately pre-order the next, keeping momentum strong.
When it comes to distribution, consider whether Kindle Unlimited (KU) or wide distribution is the better fit for your audience. KU can be effective for binge readers, especially if you’re releasing quickly, as readers can go from book to book without additional costs. However, if you have a broader readership or want to reach a wider market, distributing to all retailers might better serve your goals. Some authors experiment with a mix, beginning with KU and then going wide, depending on their strategy.
3. Engage Your Existing Readers
Your current readers are often your best advocates, so make them feel special by giving them exclusive access. Consider creating an email series or a private group (on Facebook, Discord, or similar platforms) where you can share early sneak peeks, deleted scenes, or special updates about the series. You might even offer your inner circle a chance to vote on certain details (like a character’s name or favorite hobby) to make them feel even more invested.
Offering bonuses or exclusive content is another great way to drive pre-orders and sign-ups. You could create a bonus scene, downloadable artwork, or even an author Q&A video just for those who pre-order or join your list. This gives readers a reason to commit early, while the exclusive content adds value and strengthens their loyalty.
By building excitement with a strategic teaser campaign, making it easy for readers to pre-order the entire series, and nurturing your existing fan base, you’ll be setting your series up for a successful launch and sustained momentum.
Launch Day and Post-Launch Strategy
Your book is ready to release!
1. Make Launch Days Special
Launch day is the big moment, and making it feel special can drive excitement and engagement among readers. Consider hosting activities such as social media takeovers, live events, and giveaways. A Facebook or Instagram Live event where you discuss the book, answer questions, or do a quick reading can create a sense of connection and celebration. Social media takeovers, where you post on other accounts within your genre or niche, can help you reach new readers.
Giveaways are another great way to generate buzz. You could offer signed copies, exclusive swag, or a chance to win a gift card or another prize that resonates with your target audience. Make sure to promote these activities leading up to launch day to build excitement and ensure your audience knows where and when to join the fun.
2. Promotional Strategy for Each Book
Once your book is live, having a structured promotional plan in place can help sustain momentum. Invest in a mix of ads on platforms like Amazon, Facebook, and TikTok to reach different segments of your audience. For Amazon, consider targeting keywords or genres that align with your book’s themes. On Facebook, target readers interested in similar romance authors, and on TikTok, create short, engaging video ads that showcase the book’s vibe and hook potential readers with visual storytelling.
In addition to ads, set up newsletter swaps with other romance authors in your genre. These swaps allow you to reach a wider audience by promoting your book in other authors’ newsletters while they promote theirs in yours. You can use a service like Bookclicker, find newsletter swap groups on Facebook, and/or reach out to authors who target a similar reader as you do.
Consider participating in book promotion sites like BookBub, where you can list your book in a daily deal or feature, reaching romance fans who are eager to find their next read. For rapid release, aim to stagger these promotions so each book in the series gets its time to shine without overwhelming your marketing budget.
3. Rapid-Fire Ads and Reader Feedback Loops
Rapid release offers a unique advantage: you can quickly incorporate reader feedback and sales data to fine-tune your strategy for the next book. After each launch, monitor reviews, reader comments, and beta reader feedback to identify any recurring themes or suggestions. For example, if readers love a particular side character, you could plan to feature them more prominently in a later book, or if they’re looking for more of a certain trope, you can adapt upcoming stories to meet that demand.
Using rapid-fire ads is another powerful approach. Running short-term, targeted ad campaigns right after launch can give you immediate feedback on which visuals, ad copy, and targeting options resonate best with your audience. By analyzing this data, you can make informed adjustments to your ads for the next book in the series, maximizing effectiveness and getting better results with each release.
Tracking Success and Adjusting Your Strategy
If you’re going to do all the work to make rapid release a success, you need to know if it’s actually working.
1. Monitor Key Metrics
With rapid release, keeping a close eye on your performance metrics can make all the difference in maximizing your series’ potential. Start by tracking pre-orders and sales rank for each book. Pre-orders can give you an early glimpse into reader interest, helping you gauge how much hype you’ve built before each launch.
Meanwhile, sales rank—especially in Amazon’s category rankings—provides a sense of how well each book is performing against other books in the same genre.
Don’t forget to pay attention to review trends as well. Readers’ reviews often contain valuable feedback about what they enjoyed and what could be improved.
Additionally, use analytics to measure your ad performance across platforms like Amazon, Facebook, and TikTok. Take note of which ads are getting the most clicks and conversions, as well as any patterns in reader engagement on social media. By keeping a consistent watch on these metrics, you’ll have a clear picture of what’s working and where there’s room for improvement.
Finally, with rapid release, you’re hoping for more than a single book’s purchase; you’re looking for read-through. You want readers to go from book 1 to book 2 and so on. You want to track sales across the books. If book 2 has low sales, you want to consider whether it’s because it didn’t resonate with readers enough to have them wanting to read more.
2. Adapt to Market Feedback
Rapid release offers a unique advantage in that you can adjust your strategy as you go. Be open to pivoting based on reader feedback and sales data. For instance, if a particular trope or storyline is resonating with readers, consider highlighting similar themes in your marketing or even shifting your story arcs in upcoming books. Likewise, if reviews mention a character that readers especially love, you might feature that character more prominently in future installments.
Consider adjusting your release schedule or promotional strategy based on what you see in the initial results. If a monthly schedule feels too fast and leaves you overwhelmed, moving to an every-six-weeks or every other month release could improve both your quality and your ability to engage with your readers.
Similarly, if certain promotional tactics or platforms are delivering higher engagement, double down on those to maximize your reach. Flexibility is key in a rapid release strategy, and small adjustments can make a big difference in sustaining momentum.
For more info, check out the following books:

Best Social Media Tips for Romance Authors
November 5, 2024 in Blog
I don’t know about you, but one of my biggest challenges as a romance author is keeping up on social media. Facebook author page. Facebook group. Twitter/X. Tiktok. Pinterest. Instagram. YouTube. Plus, some platforms, such as Facebook and Instagram, have multiple content types (posts, stories, reels, live, etc).
Many authors I talk to find social media not just challenging, but also a chore. When that happens, and social posts are done simply because you feel you need to post something, you’re not going to have results. Yes, you can hire someone to help you, but your social media will attract more readers and sell more books the more it reflects who you are and the more you participate.
The question is, how can you do that without spending more time creating and posting content than you do writing?
Here are some tips and strategies that might help you develop a social media plan.
Social Media Tips for Romance Authors
1. Pick two or three social platforms that your readers use and you feel you can commit to.
If your goal is to gain greater exposure for your books and/or build a community around your books, then you need to pick the platforms that your readers use to talk about the types of books you write.
FACEBOOK
Facebook is usually a good bet if you have older (millennial and older readers). With over a billion people, a significant number of them romance readers, it’s a place to be where they can easily find you.
Facebook Author Page: A Facebook author page can be a resource to share your books, but you’ll want to mix it up with other content that attracts your reader. This can include teasers, behind-the-scenes pictures, micro-blog content, what you’re reading, and more. Extra tip: Invite people to like your page once they engage. Facebook will let you know about this and even suggest that you invite them to like you.
Facebook Reader group: Managing a reader group is a great way to build a community around you and your books. Readers love to engage with authors they enjoy, and this is a great place to do it. You can give them advanced peeks, behind-the-scenes glimpses, exclusive content, and, of course, they can talk to you.
Other Reader Groups: Facebook is filled with genre-based groups, even within subcategories of romance. Do you write paranormal romance? There are hundreds of paranormal romance book groups. The same is true for dark romance, sweet romance, and more. Just use the search option to find groups in your book’s category. Be sure to read the rules as some will have rules around if and/or when you can post your own books. Some have author takeover events. Others have one day a week in which authors can share their books.
Facebook Live: This can be a great way to connect with your reader group or livestream bits of events you’re at.
INSTAGRAM
The challenge I’ve had with Instagram is figuring out what content to post on the various features; feed, stories, reels, IGTV.
Feed (square photos): I see many authors using the feed (square pictures) to post pictures of their cats while they’re writing, memes, and more. You can also have books and teasers.
Stories: Stories came about in response to Snapchat. These are spontaneous, less edited moments in time, that disappear (unless saved) in 24 hours. Some authors use stories to show unboxing of their books or their cats sitting on their keyboard.
Reels: Reels is Instagram’s answer to TikkTok. They are short entertaining videos. The big difference between reels and stories is that reels will show up on your feed, whereas stories don’t.
Hashtags are key to being found, so it helps to have 10 or 20 on hand to use related to reading, books, and your genre.
To be honest, I’m working on my author Instagram, wanting to clean up my feed and do more reels. To get ideas, follow authors in your romance subgenre.
TIKTOK
I’ll be honest in that I’m not quite sure what to do about TikTok. Yes, TikTok readers have exploded the careers of romance authors. With that said, there’s a growing question about if TikTok will remain in the U.S., and of course, the time it takes to create TikTok’s that will help you build your readership. Author Kate Hall swears by TikTok skyrocketing her book sales, and she created a course (TikTok for Authors– course information lower on the page) that does a good job explaining how TikTok works (including understanding the algorithm, which is different than other social media), as well as creating “hooks” that attract readers.
Following Booktok hashtag can give you a good idea of the most popular books on the platform. If your readers are there, maybe it’s time to learn about Tiktok for authors. Follow authors in your romance subgenre to get ideas on what to post. Consider starting by participating in popular trends to get seen and grow your following.
Tip: You can download your TikTok videos and post them on Instagram Reels. Or make the raw video on your phone (as opposed to the TikTok app), and post it both to TikTok and Reels. Or create videos without your face using Canva. I create videos now for TikTok, Reels, and Shorts in Canva, and use Social Bee to schedule them.
Like Instagram, hashtags help you get found.
YOUTUBE
YouTube isn’t always on the list when you think of social media, but its BookTube community has done a great deal to help sell books. Further, it’s Shorts (YouTube’s response to TikTok and Reels) is another place to promote yourself and your books on one of the largest platforms in use.
YouTube also has a social aspect beyond video comments in the Community Tab. Here you can post content the same as you post to Facebook, including text, images, videos, and gifs. You can post quizzes and polls too.
TWITTER/X
I’ll be honest in that I never loved Twitter. I couldn’t figure out how to best use it. Then it just got to be a tough place to be, so I closed down my account.
With that said, many authors have found Twitter/X helpful as agents and editors use the resource to share tips or ask for submissions. However, I’m not sure it’s a place where romance readers hang out to learn about books.
Like the other platforms, you want to create posts that go beyond “buy my book” to being someone romance readers want to follow.
Hashtags are used on Twitter, but not to the extent of the other platforms. Two or three are generally recommended and, of course, need to fit into your character count. You can take advantage of book and writing hashtags such as #1LineWednesday where you share one line from your current #WIP (work in progress).
I don’t know many authors that use Pinterest in the author marketing, but I know many who use it to store pictures based on characters, settings, and items in their stories, plus other research. Your research and book mood boards are something that could be fun to share with reader through other social media. For example, I’ve used Pinterest boards to share interesting tidbits about my books to my reader groups. Here’s a lingerie board I made for Tess Madison Valentine for my Valentine mystery books. Tess loves couture lingerie and ultimately ends up buying a lingerie boutique.
GOODREADS
It seems like Goodreads is a no-brainer when it comes to a social platform for authors because it’s designed for readers. But I’ve struggled to use it to my full advantage. For one, the site is still clunky and overwhelming. It’s been a surprise to me that Amazon hasn’t done more to make it easier to use.
With that said, many authors use Goodreads to great success. It is a place readers use, including TikTok and YouTube book influencers.
It’s different from other social media in that you’re not posting your lunch updates. There is an Ask The Author feature that you can use to answer reader questions and you can feed your blog’s RSS onto your profile. Mostly it’s a place where readers can find and review books, organize their books (want to read, reading, etc), and join discussion groups to talk about books.
In an odd turn, Amazon books often have Goodreads ratings on book pages along with Amazon’s rating. Weirder still is that Goodreads ratings are often lower than Amazon ratings and many authors feel Goodreads reviewers are more critical. However, many authors, myself included, have found they have more reviews/ratings on Goodreads than other sites, including Amazon.
Alessandra Torre used to have a free Goodreads webinar, but I can’t find it. You might check her website in case she offers it again. She does have a few articles on Goodreads as well.
Another good place to check is this article by Dave Chesson: The Ultimate Guide to Goodreads
Remember, you don’t need to use all the social platforms I’ve just listed. All you need to do is pick 2 or 3 your readers use, and do them well.
2. Consider your goals with social media.
Don’t post to social media willy nilly. Thinking, “oh, I need to post something…here how about my cat” doesn’t work. Each time you post content, have an end result you want in mind. Some goals are:
- Building awareness of you and your books
- Engage with readers
- Sell books
- Grow a fan base
- Grow email list
I think it’s important to consider the reader journey when deciding what you’ll post where. Readers start out not knowing who you are. Then they hear of you and decide to know more about you. When they know you (and like you), they join you, and after they join you, they become a fan.
Your marketing needs to take all that into account. For example, social media isn’t that great at attracting readers who don’t know you (except for ads). Instead, social media is best at introducing yourself to readers once they’ve heard about you, and cultivating a relationship in which you ask them to join your reader group or email list. Here’s a sample reader journey:
- You are interviewed on a blog post that has your website and social links. Readers like the interview and check out your website and click on social links.
- Through social following, readers learn more about you and gain more interest in your books. They join your email list group. They add your books to Goodreads.
- They get to know you and love your books, so they join your reader community and street team. (This could be run on social media, or you can have an exclusive group that includes more perks and possibly more income through Ream or Patreon).
Social media fits best in 2 and 3; helping readers get to know you and become your fans. But to do that, you need to post content that attracts them to you and your books. On social media, you achieve this by thinking about what you want people to do when they see your post (engage for fun, follow, join email, etc). One way to ensure you’re executing your goals is by having a call-to-action. That can be: Click here for learn more about X book or Tell me your favorite book this year or Grab X book for 99c while it’s available, etc.
I’ve liked Author Social Media Assistant for days I don’t know what to post. Each month they have 30 new social posts that are funny, quote, ask a question, a meme, or a book promo (you can put your book cover in the post). Plus you have access to previous month’s posts. There’s a post for every day, but I usually go in whenever I’m not sure what I want to post and look around until I find one that I think will be fun for my readers.
3. Decide on 3-5 categories you’re going to post content about.
Content needs to be more than “buy my book” or “sign up for my email.” It’s easier to have ideas about what to post, if you develop categories for your content. Examples of categories include:
- Writer life
- Behind the Scenes
- Romance memes, quotes, etc
- Your pet
- Inspiration
- Promotions (i.e. discounts, freebies, etc)
- Your books (not just “buy my book” but, teasers, excerpts, videos, cover reveals, etc).
- Share fan art or fan-oriented call-outs
- Photos or videos of things related to your books such as location, food, etc.
- Your passions or causes (be careful with things that might be divisive. Certainly, you can post whatever you want, but many authors who have posted their political or social views have lost some readers.)
4. Make a list of a few types of content to post regularly.
What you post will depend on the platforms you choose to use. Ideas include:
- Share other content you have, such as blog post, podcast interviews, or videos
- Repurpose other content you have, such as a blog post, podcast interviews, or videos. There are many AI tools that can turn your podcast into a video (Headliner), or long-form video into shorter videos for TikTok, Reels, and Shorts. Or you can use an app to turn text into video (Booktok AI– converts your book to TikTok Slides, Pictory, Lumen). You can download a TikTok video and share on Reels.
- Post excerpts or teasers from your book. You can use graphics or video. Canva is a great way to do this with slides for video, video teasers, or square graphics.
- Pictures of things that inspire you
- Memes. Canva has a meme generator. Or you can use imgflip.
- Ask your fans/followers for help, such as naming characters or towns
- Pictures of items included in your books, such as locations, fashion, food, etc.
- Share what you’ve been reading. I ask my followers what they’re reading as well.
- Personal stuff (within reason)
- Behind the scenes, such as your office pet, your desk, etc
- Ask readers questions (Today I asked my readers what books they’ve read more than once)
- Quotes from your books
- Promote your lead magnet to build your email list
- Sell your books (within reason)
- Post your reviews
- Go live sharing behind the scenes, book info, etc.
Remember, you don’t need to do it all. Start small and then expand as you develop systems for creating and posting social content.
5. Batch create your content.
Another challenge of social media is the time to create the content. Setting time aside time each week to create and schedule your content fixes the issue of not knowing what to post and wasting too much time each day on social media.
There might be content that you don’t create at your specified creation time, but you can plan and schedule the creation. For example, if you’re going somewhere next week that you can share on social media, put it in your calendar so you remember to snap the photo/video and share. A few years ago, when I flew to San Francisco, I made a note to take a picture of our plane landing (you get low over the water in the bay at SFO). I used it in a post about a character of mine who doesn’t like to fly.
I like Canva for batch-creating content. It’s easy to use with lots of great customization features, even under the free account (I have the pro account). Plus you can make videos and memes. You can even schedule posts through Canva, or some social schedulers, such as Social Bee, have a Canva integration.
6. Use a social media tool that allows you to schedule and repost evergreen content.
Many social tools allow you to schedule posts, but not all will reschedule content for reposting. I use Social Bee bought through a deal at AppSumo. It’s not there anymore, unfortunately, but it’s still affordable for what you get, such as 5 profiles (including direct posting to Instagram and TikTok), the ability to schedule your content on various platforms at one time while still offering variations for each type of post, post recycling (repost evergreen content), hashtag and emojis, and more.
You can create different categories of content and determine when each type of content is posted on each platform (or let Social Bee do it for you). It has a Canva integration so you can create a Canva graphic right from Social Bee or pull in your Canva graphic from Social Bee (instead of downloading and uploading). Social Bee offers a free trial if you’d like to try it out.
Other social posting tools you can research include:
- Hootsuite
- Buffer
- TweetDeck
- Social Oomph
- Social Queue (I believe this has recycling posts as well)
- MeetEdgar
When it comes to scheduling, mix up your content buckets and goals so you have a variety posted and don’t annoy your followers with too much of the same thing. Consider having theme days (i.e. Teaser Tuesday) or using day-based hastags (i.e. #1linewednesday).
7. Study your analytics.
While you want to see growth, even more, you want engagement. If you’re posting on a platform and no one is taking notice, you need to change your posts or perhaps drop that platform and use another.
Your data can also tell you what is most popular. But also look at your results. Are you meeting your goals (awareness, engagement, sales, fans)?
The Authors Social Media and Community Building Planner
You have a book to sell! The Author’s Social Media & Community Building Planner is going to help you sell it!
The Authors Social Media and Community Building Planner guides you through the process of building your author platform, deciding your best social media and reader fan community plan, ideas on what to post, and more to market your books.
Inside, you’ll find tips, resources, checklists, worksheets, and a 12-month planner designed to help you promote and sell your bestseller!
Inside you’ll find:
· When and How to Market Your Book
· Building an Author Platform
· Setting Up a Blog/Website
· Blogging 101
· Setting Up and Building an Email List
· Social Media Marketing
· How to Create an Author Marketing Calendar
· 12-Month Marketing Planner
· Lists of Content Ideas for:
–Blog Posts
–Email
–30 5-Minute Daily Marketing Tasks
–Hashtags
· Author Marketing Resources
Plus areas for notes, posting ideas, trackers, checklists, and more.

Surviving Writevember (Free Checklist)
October 29, 2024 in Blog
Writing challenges are a fun, albeit crazy way to jump start writing your romance. If you’ve been participating in Preptober, you have set goals, created space and time to write, pre-plotted elements of your story, and are ready to get started writing on November 1st.
Here are tips on how to prepare your life for a successful Writevember in November.
Preparing to Write
It doesn’t matter if you know what to write if you don’t have the space or time to get it done. To succeed at Writevember, you need to:
1) Make time to write.
At Writevember, you can set your word-count goal. A NaNoWriMo pace is 1,667 words a day, which can be done in an hour or so if you know what to write when you sit at your desk. Here are daily word-count goals for other book lengths:
- 20,000 – 667 words a day, 30 days
- 30,000 – 1,000 words a day, 30 days
- 40,000 – 1,334 words a day, 30 days
- 50,000 – 1,667 words a day 30 days
- 60,000 – 2,000 words a day, 30 days
- 70,000 – 2,334 words a day, 30 days
- 80,000 – 2,667 words a day, 30 days
Where can you find an hour or an hour and a half to write? Early in the morning? During lunch? Late at night? Whatever time you come up with, put it in your schedule.
2) Make space to write.
Have a designated area, preferably set up for writing and away from distractions, where you can write. Not only should it have your computer or writing materials, but also anything else you need, such as notepads, notes, phrasing books, research, inspiring quotes, etc.
3) Let your friends and family know your goal of writing a novel.
Enlist their support in your endeavor! The checklist below has an infographic from NaNoWriMo on “Caring For Your NaNoWriMo Writer.” Share it with your family and friends so they can help you achieve your goal.
4) Divvy up chores and other to-dos in your family for the month of November.
Just for one month, your family can help you with your chores. If you normally do the dishes or laundry or mow the lawn, pay the bills or take out the trash, ask members of your family take care of it in November. This is a good month to find someone else to host Thanksgiving if that’s normally your job as well.
5) Extend deadlines if possible.
If you have work, school, or other projects due in November, see if you can extend their due dates.
6) Anticipate distractions and nip them in the bud.
Distractions can be a huge problem in Writevember. Make of list of possible things that could stop you from writing and make a plan to avoid them or respond to them in a way that doesn’t keep you from writing. That could mean turning off your phone and notifications while writing. Or maybe asking your partner or a neighbor to watch the kids while you’re writing.
7) Knowing that Thanksgiving is coming, plan to write ahead a little before the holiday.
If you’ve set your daily word-count goals over 30 days, one of those days includes Thanksgiving. Do you plan to write on Thanksgiving? If not you’ll need to find a way to make up the words.If you’re traveling, make a plan for writing while away.
One year, I hand wrote my story while at my mom’s house for Thanksgiving. It was the first year I won NaNoWriMo. That year I had to retype everything, but now with AI, you can scan your handwritten page using your phone and Google Drive. Then on your computer, find the PDF in Google Drive, and open with Google Docs. The handwriting will be transcribed into type. The font will be wonky, but Select-All and change the font and then edit.
If you’d like to take weekends off, here are word count goals based on 22 days (8 days off for weekends or holidays)
- 20,000 – 909 words a day, 22 days
- 30,000 – 1,364 words a day, 22 days
- 40,000 – 1,818 words a day, 22 days
- 50,000 – 2,273 words a day, 22 days
- 60,000 – 2,727 words a day, 22 days
- 70,000 – 3,181 words a day, 22 days
- 80,000 – 3,636 words a day, 22 days
8) Plan meals ahead of time.
If possible, assign cooking to someone else in the family. But if that’s not possible, use your Crockpot or Instapot to make cooking less time-consuming.
FREE Writevember Prep Checklist
Surviving Writevember in November
You’ve prepared your novel and your life to write in November. Now you need to get it done. Here’s how:
Get Ready, Get Set…
If you’ve done the above checklist and prepped your novel idea, then you should be ready.
The secret to making Writevember easier (besides the checklist above) is knowing what you’re going to write when you sit down at your computer. The more you plot, the easier and faster you can write. It is excruciatingly hard to sit in your chair to type if you’re drawing a blank about what to write.
Below are Day Before Writing To-Dos. You should do these tasks on October 31 and every day, after you’ve finished writing, so that you’re prepared to write the next day. Each day, you should be able to sit down, review your notes and the write 1,667 word without stopping.
Note to pantsters: You need to do this too if you want to avoid wasting time staring at the screen wondering what to write.
Day Before Writing To-Dos
1) Review your plot notes for the chapter or scene you plan to write tomorrow. Make sure you have enough to write to meet your 1,667 word goal. For day one, that means reviewing your opening unless you plan to write out of order.
2) Make any additional notes that come to you, such as dialogue or new ideas. Often when you’re writing, new ideas come to you. If those ideas are about tomorrow’s writing (or any future writing), jot them down in your document, comments, plot outline, or wherever you can see it when it’s time to write tomorrow.
3) Check that any research needed to write the next scene is done, and the data is in your notes or otherwise easily accessible. Try not to waste your time researching while writing. Anything you need to know to write, have the information with your notes or plot prior to writing.
Writing Day
If you’ve prepped your writing yesterday, then all you need to do is:
1) Go to your writing space at your designated writing time. Be sure to let your family and friends know that this is a “Do Not Disturb” time.
2) Turn off your phone and computer notifications. Keep your browser closed or better yet, turn off the Internet on your computer. Remember to let your family know you’re writing and can’t be interrupted. My rule was don’t interrupt me unless there’s blood or fire.
3) Review the chapter/scene notes from yesterday, including any research data you need to include.
4) Read the last chapter/scene from yesterday if you need help getting back into your story.
5) Write! If you fall short of your word-count goal, don’t freak out. You can make it up another day.
6) Do Day Before Writing To Dos. Don’t end your writing session until you’ve planned for tomorrow’s writing.
To your writing and life schedule easier during November, download the free daily planner sheet that includes Today’s Writing, Today’s Word Count, Total Word Count, and Tomorrow’s Writing. The left side of the page you can use for whatever else you need to plan for the day.
FREE DOWNLOADS