Surviving NaNoWriMo (Free Checklist and Planner)

Surviving Writevember (Free Checklist)

October 29, 2024 in Blog

Writing challenges are a fun, albeit crazy way to jump start writing your romance. If you’ve been participating in Preptober, you have set goals, created space and time to write, pre-plotted elements of your story, and are ready to get started writing on November 1st.

Here are tips on how to prepare your life for a successful Writevember in November.

Preparing to Write

It doesn’t matter if you know what to write if you don’t have the space or time to get it done. To succeed at Writevember, you need to:

1) Make time to write.

At Writevember, you can set your word-count goal. A NaNoWriMo pace is 1,667 words a day, which can be done in an hour or so if you know what to write when you sit at your desk. Here are daily word-count goals for other book lengths:

  • 20,000 – 667 words a day, 30 days
  • 30,000 – 1,000 words a day, 30 days
  • 40,000 – 1,334 words a day, 30 days
  • 50,000 – 1,667 words a day 30 days
  • 60,000  – 2,000 words a day, 30 days
  • 70,000  – 2,334 words a day, 30 days
  • 80,000 – 2,667 words a day, 30 days

Where can you find an hour or an hour and a half to write? Early in the morning? During lunch? Late at night? Whatever time you come up with, put it in your schedule.

2) Make space to write.

Have a designated area, preferably set up for writing and away from distractions, where you can write. Not only should it have your computer or writing materials, but also anything else you need, such as notepads, notes, phrasing books, research, inspiring quotes, etc.

3) Let your friends and family know your goal of writing a novel.

Enlist their support in your endeavor! The checklist below has an infographic from NaNoWriMo on “Caring For Your NaNoWriMo Writer.” Share it with your family and friends so they can help you achieve your goal.

4) Divvy up chores and other to-dos in your family for the month of November.

Just for one month, your family can help you with your chores. If you normally do the dishes or laundry or mow the lawn, pay the bills or take out the trash, ask members of your family take care of it in November. This is a good month to find someone else to host Thanksgiving if that’s normally your job as well.

5) Extend deadlines if possible.

If you have work, school, or other projects due in November, see if you can extend their due dates.

6) Anticipate distractions and nip them in the bud.

Distractions can be a huge problem in Writevember. Make of list of possible things that could stop you from writing and make a plan to avoid them or respond to them in a way that doesn’t keep you from writing. That could mean turning off your phone and notifications while writing. Or maybe asking your partner or a neighbor to watch the kids while you’re writing.

7) Knowing that Thanksgiving is coming, plan to write ahead a little before the holiday.

If you’ve set your daily word-count goals over 30 days, one of those days includes  Thanksgiving. Do you plan to write on Thanksgiving? If not you’ll need to find a way to make up the words.If you’re traveling, make a plan for writing while away.

One year, I hand wrote my story while at my mom’s house for Thanksgiving. It was the first year I won NaNoWriMo. That year I had to retype everything, but now with AI, you can scan your handwritten page using your phone and Google Drive. Then on your computer, find the PDF in Google Drive, and open with Google Docs. The handwriting will be transcribed into type. The font will be wonky, but Select-All and change the font and then edit.

If you’d like to take weekends off, here are word count goals based on 22 days (8 days off for weekends or holidays)

  • 20,000 – 909 words a day, 22 days
  • 30,000 – 1,364 words a day, 22 days
  • 40,000 – 1,818 words a day, 22 days
  • 50,000 – 2,273 words a day, 22 days
  • 60,000 – 2,727 words a day, 22 days
  • 70,000 – 3,181 words a day, 22 days
  • 80,000 – 3,636 words a day, 22 days

8) Plan meals ahead of time.

If possible, assign cooking to someone else in the family. But if that’s not possible, use your Crockpot or Instapot to make cooking less time-consuming.

FREE Writevember Prep Checklist

Surviving Writevember in November

You’ve prepared your novel and your life to write in November. Now you need to get it done. Here’s how:

Get Ready, Get Set…

If you’ve done the above checklist and prepped your novel idea, then you should be ready.

The secret to making Writevember easier (besides the checklist above) is knowing what you’re going to write when you sit down at your computer. The more you plot, the easier and faster you can write. It is excruciatingly hard to sit in your chair to type if you’re drawing a blank about what to write.

Below are Day Before Writing To-Dos. You should do these tasks on October 31 and every day, after you’ve finished writing, so that you’re prepared to write the next day. Each day, you should be able to sit down, review your notes and the write 1,667 word without stopping.

Note to pantsters: You need to do this too if you want to avoid wasting time staring at the screen wondering what to write.

Day Before Writing To-Dos

1) Review your plot notes for the chapter or scene you plan to write tomorrow. Make sure you have enough to write to meet your 1,667 word goal. For day one, that means reviewing your opening unless you plan to write out of order.

2) Make any additional notes that come to you, such as dialogue or new ideas. Often when you’re writing, new ideas come to you. If those ideas are about tomorrow’s writing (or any future writing), jot them down in your document, comments, plot outline, or wherever you can see it when it’s time to write tomorrow.

3) Check that any research needed to write the next scene is done, and the data is in your notes or otherwise easily accessible. Try not to waste your time researching while writing. Anything you need to know to write, have the information with your notes or plot prior to writing.

Writing Day

If you’ve prepped your writing yesterday, then all you need to do is:

1) Go to your writing space at your designated writing time. Be sure to let your family and friends know that this is a “Do Not Disturb” time.

2) Turn off your phone and computer notifications. Keep your browser closed or better yet, turn off the Internet on your computer. Remember to let your family know you’re writing and can’t be interrupted. My rule was don’t interrupt me unless there’s blood or fire.

3) Review the chapter/scene notes from yesterday, including any research data you need to include.

4) Read the last chapter/scene from yesterday if you need help getting back into your story.

5) Write! If you fall short of your word-count goal, don’t freak out. You can make it up another day.

6) Do Day Before Writing To Dos. Don’t end your writing session until you’ve planned for tomorrow’s writing.

To your writing and life schedule easier during November, download the free daily planner sheet that includes Today’s Writing, Today’s Word Count, Total Word Count, and Tomorrow’s Writing. The left side of the page you can use for whatever else you need to plan for the day.

FREE DOWNLOADS

 

 

Romance Author Guide to Pitching Agents in Person

Romance Author Guide to Pitching Agents in Person

October 22, 2024 in Blog

If you sat across from a literary agent or publisher, could you tell them about your book in a concise, captivating way in only 5 minutes? Wowing an agent with your book concept in only 5-10 minutes can be nerve-racking, which is why having a prepared pitch can be helpful.

What is a pitch?

A pitch is a concise and captivating summary of your book delivered in a few minutes. The pitch typically includes key elements of your book, such as the genre protagonist, central conflict, stakes, genre, and a hook that grabs the listener’s attention.

The goal of the pitch is to create interest and curiosity in your book to entice the agent to want to learn more and potentially explore further opportunities for representation.

Why should you have a prepared pitch?

The obvious reason to have a prepared pitch is to use it at a pitch session offered by many writer conferences. Especially if you’re prone to nervousness, having a crafted and well-practiced pitch can make the session go smoothly.

But other places you can use your pitch are at networking events with people in the publishing industry and at book events talking to readers.

Elements of Your Pitch

A pitch is different from a blurb or synopsis, although similar to those, you have to whittle your book’s entire story down to a few lines. You have very little time (30 to 50 words or 30-60 seconds) to deliver all the elements to intrigue an agent, so you need to make each word count and only deliver the most important elements of your book. Think short and snappy.

Note, you usually have several minutes to pitch an agent, but you have a moment to hook them, and you need time for the agent to ask questions.

Here are the elements of a good pitch.

Hook: Capture attention with a captivating hook. It could be an intriguing twist, a shocking revelation, a unique concept, or a tantalizing mystery that sets your story apart.

Protagonist: Introduce the main character or characters of your story including their goal.

Setting: Where and when does your story occur?

Central Conflict: What is the core conflict or challenge that the protagonist faces?

Stakes: What’s at stake if the protagonist fails or succeeds?

Genre and Word Count: State the genre and subgenre, and word count.

Crafting Your Pitch

Take the elements above and put together a 30-to-50-word, or a 30-60 second to a minute elevator pitch.

To create your pitch, you have a few structure options:

  1. Answer who, what, when, where, when, why, and how?
  2. Use your premise: character>goal>conflict.
  3. Use inciting event: character>action>stakes.

For example, here are pitches for Pride and Prejudice

  • Who? Elizabeth Bennet, a spirited and outgoing woman
  • What? Overcomes preconceptions and judgements
  • Where? English countryside
  • When? Regency period
  • Why? Social norms dictate she is of marriage age, and without marriage, her family is at risk of losing their home, as women can’t inherit.
  • How? Through her interactions with the proud Mr. Darcy.

Elizabeth Bennet, an intelligent and spirited young woman from Regency era England, crosses paths with the proud Mr. Darcy in a dance of wit, attraction, and misunderstandings. (27 words)

Or using the premise

Elizabeth Bennett, an intelligent and spirited young woman from Regency era England, navigates the societal expectations of her time when she crosses paths with the enigmatic and proud Mr. Darcy in a dance of wit, attraction, and misunderstandings. (38 words)

Or Inciting Event, character, action, stakes (catastrophe)

When two eligible bachelors come to Elizabeth Bennet’s small regency era English village, she must overcome her prejudice against the proud Mr. Darcy to secure happiness for herself and security for her family. (33 words)

You also need to include genre/subgenre and word count. You can put it up front or the end, but many agents prefer up front.

Pride and Prejudice is a 122,000-word historical regency-era romance in which Elizabeth Bennet, an intelligent and spirited young woman from England, crosses paths with the proud Mr. Darcy in a dance of wit, attraction, and misunderstandings. (36 words)

Or

Elizabeth Bennett, an intelligent and spirited young woman from regency era England, navigates the societal expectations of her time when she crosses paths with the enigmatic and proud Mr. Darcy in a dance of wit, attraction, and misunderstandings, in Pride and Prejudice, a 122,000 word historical romance novel. (47 words)

Tips for Your Pitch

Remember, your goal is to have an agent or publisher perk up and take an interest in your work. This pitch shouldn’t simply be a summary. Like a blurb, it should create interest and curiosity. Here’s a few tips on how to do that.

  • Capture the mood and style of your book in your pitch. If your book is light or humorous, your pitch should be too. If it’s serious or dark, your pitch should match that.
  • Practice your pitch until you have memorized it. This way, you won’t stumble or get events out of order.
  • Be enthusiastic about the work, but don’t expect emotional appeals to sway an agent. Agents appreciate that you love your work, but they won’t use your enthusiasm of it as part of their consideration.
  • At a pitch event, if you’re practicing, let the agent know. That way, they know to give you feedback on the pitch instead of requesting or rejecting the book.
  • Avoid rambling, vague descriptions, and excessive jargon. Keep it focused and clear.
  • Create a “one-sheet” that includes a summary of the book, genre, word count, author bio, and contact information. Some agents will accept this along with your pitch. I always looked at them, but never took them (I have too much paper to handle already).

Giving Your Pitch

It can be scary to pitch your book, especially putting yourself out there for possible rejection. Most agents I’ve met are aware of this and will be gentle. Some will give feedback. With that said, here are tips for giving your pitch to help it go smoothly.

    1. Research the agent(s): Pitch the ones that represent the type of book you write
    2. Tailor your pitch to the agent: Customize your pitch to align with what the agent is interested in. Mention if you’ve read books they’ve represented or if there’s a connection between your book and their client list.
    3. Know your market: Be prepared to briefly explain your book’s audience and where it fits in the market (e.g., “Fans of XYZ author would enjoy this book” or “It’s Pride and Prejudice meets Twilight”).
    4. Focus on the main conflict: Clearly convey what your characters want and what stands in their way. Agents need to know what drives your story forward.
    5. Highlight the stakes: Why should the reader care? What happens if your character doesn’t achieve their goal? Show what’s at risk.
    6. Let your personality shine: Your voice is a crucial part of your story. Infuse your pitch with the same tone and style that’s in your writing, whether it’s humor, suspense, or emotional depth.
    7. Try to relax: Make your pitch conversational and engaging rather than rehearsed or robotic.
    8. Anticipate follow-up questions: Be ready to answer questions about the plot, characters, or themes. Know your story well, and be prepared to elaborate if the agent wants more information.
    9. Know the jargon: If an agent asks you how many POVs are int he book, do you know what that means? If they ask you to send a query or synopsis, do you know what those are?
    10. Be open to feedback: Some agents might offer feedback or suggestions during the pitch. Listen attentively and show a willingness to consider their insights.

Questions You May Be Asked

If you’re at a pitch event, you have 3 to 10 minutes with an agent. After your pitch, the agent will probably ask questions, which could be anything from:

  1. Is the book finished?
  2. What other books are comparable to your book?
  3. What makes your book stand out from comparable books?
  4. Have you written or been published before?
  5. Are you working with or have you worked with an agent before?
  6. Why did you decide to write this book?
  7. Tell me about you.
  8. What are your writing goals?
  9. Do you have an author platform?
  10. What questions do you have for me?

Responses You Might Get

The hardest part of a pitch is knowing you might get a rejection to your face. Ouch!

Possible rejections…

But most agents are aware of how challenging an in-person pitch is and will be gentle with you if they’re not interested. Pay attention to what they tell you if they’re not interested. Responses such as “that’s not something I represent” tell you that you didn’t research the agent well enough or that you don’t understand your genre.  If you’ve pitched a 120,000 word romcom as a first-time author, the agent might suggest you cut 40,000, then pitch again.

Sometimes the answer may be “it doesn’t fit with what I’m looking for now,” or “I don’t think I’m the best agent for this book.” While that can be an agent’s attempt at a gentle “no,” it could be true. Agents have their preferences. What might not be a “fit” for one agent could be a perfect fit for another.

Sometimes the answer will be no, but you’ll get feedback. Listen and learn! It could be the key to tweaking your book or your pitch for success in the future.

Positive responses…

If you’ve pitched well to the right agent, you may receive a request to submit. Pay attention to what they ask for and how they want you to deliver it. In many cases, they’ll ask for the synopsis and a few chapters to start with. Other times, they might ask for the full manuscript.

If they ask you to submit, they’ll give you a business card or other information with a URL on where to submit. In your query, remind the agent where you met them and what you’re submitting.

If they have guidelines on the page they refer you to, READ and FOLLOW them. You’ve done all this great work and gotten an agent interested in your book. Don’t mess it up by not following the submission guidelines.

When the Pitch is Over

When time is up, don’t dawdle. Thank the agent/publisher for their time. If the agent has requested you send something, make sure you have their card or information so you can follow up.

10 Things I Wish I'd Known When I Started Writing Romance

10 Things I Wish I’d Known When I Started Writing Romance

October 15, 2024 in Blog

I think many people, myself included, dream of best seller status and making a living selling books when they first sit down to write the story rattling around in their brains. What most don’t consider is all the moving parts that are involved in writing, publishing, and marketing books. I bumbled around for a long time before I found my stride.

Here are a few things I wish I knew when I started my writing career:

One: Writers Groups Are a Must

I got my start in non-fiction writing and in 10 years I wrote two books. Then I joined a writing group, and over the next five years, I wrote seven books (mostly fiction), and that doesn’t count my ghost writing projects. The difference was the support, feedback, and information I gained from writing groups.

Writing groups are worth their weight in gold (if you get into a good one). These groups will give you the real-deal information and tips you need to know from writers who have been where you are and are now where you want to be. Books and blogs are helpful too, but there’s something about hearing directly from other writers on what worked and what didn’t that is invaluable.

The critique you’ll receive will help you learn the craft of writing faster, including the little hacks and tips that beef up your writing instantly (like eliminating filler words and reducing dialogue tags). You’ll get a sense of how readers will experience your book (what doesn’t make sense or plot holes) so you can fix them. My writing improved by leaps and bounds through critique and edits. I’ve internalized much of the tips and feedback I’ve received, so first drafts go quicker and require fewer edits.

Writing groups provide support from other writers who understand the challenges of writing and living life with made up characters yammering all the time in your head.

BTW…you can join Write with Harte FREE to gain access to a growing library of downloadable tools and guides, a weekly email filled with information and resources, and a weekly Zoom call to ask questions, get support, and have fun with other romance writers.

Two: You’ll Never Read a Book the Same Again

To be honest, this can be a bummer, but it will also reveal how much you’ve gleaned about good writing from your writer’s group and editors. For me, I frequently question authors’ use of a dialogue tags when they’re not needed. This is true of big-five-published authors, as well as indie authors. A well-known romance author sometimes head hops (point-of-view character jumps back and forth). These are things I never noticed until I became a writer.

Stephan King says that writers read as a way to learn about writing. It’s true. But it also affects the way you read and sometimes the enjoyment of reading.

Three: There’s No Secret Sauce (or Magic Formula) to Writing

Yes, there is story structure and plot expectations. Yes, there are “rules” of craft designed to make your writing exciting to readers. But there’s no one way to execute all this. Being a pantster (writing by the seat of your pants) isn’t right or wrong, or better or worse than plotting your novel, despite what die-hard pantsters and plotters might tell you.

Typing versus handwriting versus dictation–no right or wrong option. Following plot beats to the word-count-T or not–no right or wrong. Plotting dual lines for each main character or a single entwined plot–no right or wrong.

Scrivener or Word? Write in the AM or PM? Desk or laptop? Home or java joint? There is no hard and fast rule about any of this. The secret is to find what works for you.

There is value in talking with other authors and learning what works for them, especially if the typical writing suggestions aren’t working for you. But ultimately, you need to do you. The best way to figure out your writing style and tools is testing until you find the ones that work best for you.

Four: How to Turn Off the Inner Critic

One of the hardest hurdles to overcome is writing drivel. When the words don’t flow, or the ones that do are flat on the page, it’s easy to stop writing (it’s one reason for writer’s block). But you need to think of writing as any other new skill you learn; you suck at first and get better as you go along. The more you do it, the better you get.

The key to developing as a writer is to learn to get what’s in your head on the page in a flow state, not worrying if the words or sentences aren’t adequate. You fix that revision. First drafts are like a black and white sketch. You need to get the basic elements of the story on the page, and go back later to shade for depth or add color, and sometimes erase what doesn’t work.

I have a caveat…remember when I said you have to do you when you write? There are some writers who will edit while writing the manuscript. But almost ALL of them will finish what they’re writing that day first, and then go back to revise/edit. The writing and editing aren’t happening simultaneously, but one after the other.

Five: Writing and Publishing Takes Longer than You Think

First books take the longest to write. The more you write, the faster you get. But the process of publishing has many moving parts, whether you want to traditionally publish or self-publish. There is often a lot of “hurry up and wait.”

Traditional publishing, in particular, takes forever. You wait to hear if an agent wants to represent your book. You wait for the agent to edit and submit to publishers. It takes forever to hear from publishers and longer than you think to get the contract from the publisher after they say they want the book. From the time you submit the final book to your publisher to publishing day can take 12 months to 2 years. Royalties come every six to twelve months.

Indie publishing can have its share of waiting as well. Waiting for your editor to put you on the schedule and edit the book. Waiting for your book covers. Waiting for your publishing platforms to approve the book. Granted, this waiting is a few days to a few weeks, but still…waiting is hard when you’ve got a book to share with the world.

Six: New Stories Come Fast and Furious

Writing a book opens the floodgate to ideas. Suddenly and frequently, you see or hear something and think, “That would make a great book.” Characters arrive unannounced and uninvited, wanting their own stories told. It’s reassuring to know you have lots of story ideas, but sometimes, all the stories can get crowded in your mind. Get a notebook or something to store all these great ideas.

Seven: Start Marketing Yesterday

I didn’t do this correctly during my non-fiction writing days, but I got right when I started my fiction writing career. Before my first fiction book was done, I built a website, started an email list, and set up social media platforms. Especially today, it’s more important than ever to start talking to your readers now about your book. It’s the best way to create interest in your book, and have book sales the day you publish.

Eight: Understand and Use Deep POV

Readers love books that take them on an emotional ride. The best way to evoke emotion is through the use of deep point-of-view in which the reader vicariously experiences everything your point-of-view character does. It uses the five senses to create tension and emotion. Readers feel like they’re right alongside your characters, seeing, feeling, hearing, and experiencing everything the character is. The flutters of first love the anguish of heartache, and everything in between.

Nine: Don’t Compare Yourself to Others

This is a tough one for me still. It can be hard to see other writers and wonder what you’re missing or what do they have that you don’t. There is so much at play when it comes to success and not all of it has to do with your story or the quality of writing. Marketing to the right readers in the right way is part of it.

I had an author say it was “Stardust” that has some authors taking off while other don’t. I’ve tried to find Stardust on Amazon, so far, no luck. All this to say that sometimes outside elements or luck play a part. Colleen Hoover didn’t shoot to fame because of something she did (beyond writing books readers enjoyed). She became the number one bookselling authors because readers talked about her books on TikTok and other social media. That’s stardust.

Ten: Being an Author is a Business

It would be nice to write, publish, and have a big bank account and raving fans. But it doesn’t work like that. Becoming an author requires a strategy beyond writing. Like any business, you need to focus on the quality of your product and the packaging (covers, description). You need a plan to find readers (marketing). And because it involves expenses and income, you need to have a separate bank account and a money management system to track the money going out and coming in.

I created an LLC and run all my businesses under the LLC’s umbrella, including my author business. But starting out, you can set up a sole proprietorship (which is free). You do need a separate business account to make Uncle Sam happy (at least in the U.S.) for tax purposes, but that’s easy to set up. NOTE: I’m not a tax or legal expert, so please contact professionals for more details on this. At the very least, visit your city or county’s small business website for information on starting a business in your area.

 

Boost Romance Book Sales During the Holidays

Boost Romance Book Sales During the Holidays

October 1, 2024 in Blog, Marketing

We’ve entered Q4 for the year! While many don’t like to think about the holidays still so early in the year, as an author, this is a great time to plan and implement a holiday book marketing strategy. With readers in the mood to shop and share their favorite reads, there’s no better time to get your books into the hands (and hearts) of book lovers everywhere.

But how do you stand out in a sea of festive promotions and holiday cheer? In this post, I’ll be sharing tried-and-true strategies to help you maximize your book’s potential, engage your audience, and make the most of the holiday season. From festive promotions to holiday-themed content, let’s unwrap some creative ideas to help you shine brighter than the top of a Christmas tree!

Ready to sleigh your holiday marketing? Let’s dive in! (Tired of the play on words yet?)

The Best Time to Launch and Promote Your Holiday Book Sales

Timing is everything when it comes to maximizing your holiday book sales. Understanding the holiday season timeline and planning your promotions around key shopping days can give your books a competitive edge and boost your visibility. Let’s break down the best times to launch and promote your holiday book sales to make the most of every opportunity:

  1. Start Early with a Pre-Holiday Buzz (Late October – Early November)
    Begin generating excitement about your holiday book promotions even before the season kicks off. Use this time to set the stage by sharing sneak peeks, holiday-themed teasers, and cover reveals. This pre-holiday buzz builds anticipation and primes your audience for what’s to come. Setting up your Black Friday book deals and Cyber Monday promotions well in advance ensures you’ll be ready to capture the attention of early shoppers.
  2. Capitalize on Black Friday and Cyber Monday (Late November)
    The shopping frenzy officially begins with Black Friday book deals and extends through Cyber Monday promotions. These two days are peak shopping events where consumers actively seek out deals and discounts. Consider running limited-time offers, creating exclusive box sets, or offering special discounts on these days to attract readers who are in the mood to spend. You can also collaborate with other authors to cross-promote and increase visibility.
  3. Leverage Peak Shopping Days (Early to Mid-December)
    The first two weeks of December are prime time for December book sales as shoppers are on the lookout for gifts. During this period, use holiday-themed ads, gift guide recommendations, and eye-catching graphics to attract attention. Plan a series of promotions, such as countdown deals or giveaways, to keep the momentum going. Highlight the benefits of books as the perfect last-minute holiday gift, and remind readers about shipping deadlines.
  4. Last-Minute Shopper Push (Late December)
    Don’t forget about those last-minute shoppers looking for quick purchases! Focus on promoting eBooks and audiobooks during the final stretch, as they can be gifted instantly, with no shipping required. Running flash sales or offering limited-edition digital bundles during the last week before Christmas can capture these sales.

Holiday Marketing Strategies for Romance Authors

Now that you have tentative timelines for pushing your book sales, here are specific strategies you can use.

  1. Festive Book Covers and Graphics:
    • Create limited-edition holiday-themed book covers or add festive elements to your existing covers.
    • Use holiday-themed graphics and banners for social media, email newsletters, and ads.
  2. Themed Book Bundles and Box Sets:
    • Group together holiday-themed or similarly toned books into a bundle or box set.
    • Offer a discount on the bundle for the season or create a limited-edition holiday box set.
    • If you don’t have many holiday-themed books, consider organizing a collaboration with other authors to create a multi-author box set.
  3. Holiday-Specific Promotions:
    • Run special holiday sales (e.g., 12 Days of Christmas Sale, Black Friday, Cyber Monday).
    • Offer special discounts, free chapters, or BOGO (Buy One, Gift One) promotions.
  4. Gift Guides and Recommendations:
    • Create and share “Gift Guides for Romance Readers” on your blog or social media.
    • Include your books in “Best Holiday Romance Reads” lists and collaborate with other authors.
  5. Limited-Time Holiday Novellas or Short Stories:
    • Write a holiday-themed novella or short story related to your series or standalone.
    • Use these as exclusive giveaways or to promote other books.
  6. Holiday-Themed Book Club or Read-Along:
    • Host a holiday-themed read-along of one of your books, offering discussion prompts, themed recipes, and more.
    • Offer a reading guide with holiday extras like playlists or downloadable bookmarks.
  7. Create a Seasonal Book Trailer:
    • Use holiday imagery, background music, and festive colors to create a holiday-themed book trailer.
    • Share it across social media platforms and run ads during the holiday season.
  8. Holiday Giveaways and Contests:
    • Run giveaways for signed books, bookish swag, or holiday-themed items.
    • Consider cross-promotions with other romance authors for bigger prizes.
  9. Holiday-Themed Email Series:
    • Develop a holiday email series (e.g., 12 Days of Romance, Countdown to Christmas) that offers snippets, exclusive content, or special sales.
    • Include gift guides, holiday romance recommendations, and free content.
  10. Social Media Holiday Content:
    • Share holiday-themed posts, such as character holiday wish lists, favorite traditions, and recipes.
    • Engage readers by asking for their favorite holiday traditions and books.
  11. Collaborate on a Multi-Author Holiday Anthology:
    • Create a multi-author holiday anthology with a common theme or location.
    • Each author’s story can act as a teaser for their other books, expanding reach to new readers.
  12. Partner with Influencers and Bloggers for Holiday Features:
    • Reach out to book bloggers and influencers to feature your book in holiday gift guides or reviews.
    • Offer ARCs for a coordinated review push during peak holiday shopping.
  13. Create Bookish Holiday Merch:
    • Design limited-edition holiday-themed merchandise like mugs, candles, or bookmarks based on your book characters.
    • Offer these as part of a holiday bundle or as a giveaway incentive.
  14. Utilize Paid Advertising:
    • Run holiday-themed Facebook, Amazon, or BookBub ads with eye-catching copy and festive graphics.
    • Target readers looking for holiday romance and gifting ideas.
  15. Host a Virtual Holiday Event:
    • Organize a virtual holiday party, Author takeover, live reading, or Q&A session.
    • Include fun elements like holiday trivia, live giveaways, or character chats.
  16. Create a Countdown Calendar:
    • Make a digital or social media-based holiday countdown calendar featuring daily book teasers, quotes, or giveaways.
    • Use tools like Canva to create visually appealing designs.
  17. Offer Signed Book Options for Gifts:
    • Promote signed book options or a holiday book box that can be gifted to a friend.
    • Include personal notes, holiday wrapping, and even character-themed extras.
  18. Plan a Charity Drive or Book Donation:
    • Tie your book promotion to a charitable cause. For instance, donate a portion of your profits or match each book sold with a book donation.
    • Host a holiday-themed event like “Romance Authors for a Cause” to give back while promoting your books.
  19. Leverage the Power of Audio and Video Content:
    • Record a holiday-themed reading of a favorite scene from your book and share it as a video or audio post.
    • Create short, engaging TikToks or Instagram Reels centered around your books and holiday themes.
  20. Holiday Blogging or Guest Posts:
    • Write guest posts on topics like “Why Holiday Romance is the Best” or “Top 10 Holiday Romance Reads” and link to your books.
    • Offer to participate in holiday blog hops and share your own posts.

Online Platforms and E-commerce in Holiday Book Sales Success

When it comes to selling books online during the holidays, leveraging the power of e-commerce platforms is essential for maximizing visibility and sales.

Note that if you’re a traditionally published author, you’ll need to be a bit more creative as you don’t have the freedom to carry out some of the ideas listed above. But you can work with your publisher to set sales prices, create holiday graphics, and perhaps get permission to write bonus content using the characters from the books your publisher has rights to.

As readers turn to online shopping more than ever, the right platforms can be game-changers for authors—especially self-published ones. Let’s take a closer look at the best platforms for self-published authors and how to use them effectively during the holiday rush:

  1. Amazon: For most authors, Amazon is the go-to platform, and having a solid Amazon holiday sales strategy is crucial for success. With millions of shoppers flocking to Amazon during the holidays, this is where your books can gain significant traction. Here are a few strategies to optimize your presence:
    • Run Amazon Countdown Deals: Time-limited discounts that build urgency and attract bargain-hunting readers.
    • Leverage Amazon Ads: Increase visibility with targeted ads, highlighting your books as the perfect holiday gift.
    • Optimize Your Book Listings: Make sure your book descriptions, keywords, and categories are holiday-focused. Include seasonal keywords like “holiday romance” or “perfect gift for book lovers.”
    • Use Kindle Direct Publishing (KDP) Promotions: If you’re enrolled in Kindle Unlimited or KDP Select, utilize the promotional tools like Kindle Countdown or Free Book Promotions to drive traffic and increase downloads.
  2. Barnes & Noble, Kobo, and Apple Books: While Amazon is a major player, don’t overlook platforms like Barnes & Noble, Kobo, and Apple Books. Each of these platforms has its own unique audience, and catering to them can increase your reach. Consider running promotions on these platforms or participating in their holiday-specific features, like curated holiday booklists or special sales events. At the very least, you can publish to these and other book retailers through Draft2Digital (note that your books can’t be in KDP-Select if you plan to sell wide). While you won’t be able to take advantage of some of the platform-specific benefits, you can adjust your price, set up a box set deal, and set up a situation in which all authors can get paid in a collaborative situation.
  3. Independent Bookstores: Independent bookstores have been expanding their online presence to meet the growing demand for e-commerce options. Many now offer the ability to buy books directly through their websites or through platforms like Bookshop.org, which supports local bookstores. Partnering with independent bookstores can help your books stand out, particularly if you focus on promoting signed editions or exclusive holiday bundles. Offer to do virtual events or feature your books in holiday gift guides on their websites to tap into their loyal customer base.
  4. Direct Sales via Your Own Website or Author Storefront: Selling directly to readers via your own website or author storefront can be incredibly effective for connecting personally and offering exclusive deals. Consider using e-commerce tools like Shopify, Payhip, or WooCommerce to create a seamless buying experience. This approach works well for selling special editions, book bundles, and signed copies, which can be positioned as perfect holiday gifts. Note that you can set up your shop to use a POD Dropship option through services like BookVault and Lulu to provide print books.
  5. Social Media Marketplaces and Special Features: Platforms like TikTok, Instagram, and Facebook have incorporated shopping features that allow authors to sell directly from their profiles. Utilize these platforms to promote special holiday editions or signed copies and make purchasing easy with “Shop Now” buttons and links in your bio. Consider using a tool like ManyChat to make it easier to for would-be readers to get the links they need to buy your book or take advantage of your special offer.

Implementing Your Holiday Marketing Plan

One of the challenges to creating special marketing promotions is that they often have several moving parts. You have to set it up, tell people about it, and then deliver. You can get a FREE Holiday Book Marketing Checklist here at Write with Harte. This checklist is free to all Write with Harte Members. Not a member? Join free and get access to a growing library of free downloads, tools, and more.

Visit the Members Freebie area to get your free checklist (you need to be logged in to access this page).

Do you have other ideas for holiday marketing?

Author Marketing 101

Author Marketing 101

September 17, 2024 in Blog

I was on two marketing panels at Creatures, Crimes & Creativity (C3) this weekend. One was social media, while the other was generic marketing. Both are huge topics. There are so many things to consider, and often the focus is on the activities (e.g. social media, newsletters, etc.) and not enough on understanding how marketing works to sell books. The problem with focusing only on tasks is that many authors do activities with no real rhyme or reason, which is often ineffective.

In this post, I want to take a step back and discuss the various stages of reader attraction and engagement and what you need to consider at each of these stages in terms of tasks you can do to sell books. Then we’ll talk about readers and how to find them, and what question you need to answer before you set out to do any marketing tasks.

What is the point of marketing?

The short answer is to sell books. But posting a tropey graphic of your book on Instagram won’t sell many books if you don’t already have fan followers.
When I think about marketing, I break it down into three basic stages:

  1. Attract new readers. These are the readers who have never heard of you.
  2. Befriend new reader acquaintances: These are readers who are aware of you, but don’t know you yet.
  3. Party with your fans: These are reader fans with whom you have a relationship and have built a community around.

Each of these stages requires different marketing strategies. It’s sort of like dating. You’re not going to get in front of a reader who’s never heard of of you and say, “hey, buy my book and be in my fan group.” Or you could, but they don’t know you. They might be put off by the equivalent of marriage proposal on the first date.
Instead, you need to be introduced to readers, befriend them, and hopefully, they’ll become your superfans. So how do you do this? By taking in consideration what readers need at each stage.

Stage 1: Attract New Readers

I’m of the belief that except maybe for TikTok and Facebook Author Takeovers, social media isn’t the best way to get in front of NEW readers. Most posts you make on social media aren’t seen by people who do know you! Even if boost your post, not all your followers will see it.
To attract new readers, you need to go out into the world where they hang out and get in front of them. The best ways to do this are:

  1. Being a guest on podcasts targeting readers of the type of book you write
  2. Outreach to influencers on social media who talk about the type of books you write
  3. Newsletter swaps with authors who have the same target reader as you do
  4. Asking your reader group to share your social content with their sphere of influence
  5. Guest blog posts with authors who have the same target reader as you do
  6. Blog tour with book bloggers who promote the same type of book you’ve written
  7. In person events (Get on a panel, which gives you more exposure to readers. I always sell more books after a panel)
  8. Ads targeting your ideal reader

Each of these options should not only include links to your book, but links to your newsletter sign up and social media where allowed. If you just send them to your book, you have no way to move them to stage 2 (unless the book info is on your website and you get their info there). So while ads can generate sales, the retailers don’t share those buyers with you, which is really what you need to move to future stages.

Stage 2: Befriend New Reader Acquaintances

A reader is now aware of you, and your goal is to become a friend. You want them to get to know you and bring them into your inner reader circle. At this stage, you’re sharing anecdotes, exclusive content, insider access, behind the scenes, specials and more. The best way to do this is:

  1. Social media. While a follow on social is nice, consider starting a group (you can do this at Facebook, Discord, or set up something through your website–through Facebook is ideal because so many readers are already there).
  2. Newsletter. You absolutely need a newsletter. These readers have raised their hand and said, “yes, I want to get to know you.”

Stage 3: Party with Your Fans

At this stage, you want to build a community that offers something unique and special to these great supportive readers of yours. The best way to have your readers feel connected to you and to other readers is through platforms that allow for conversations. Facebook Groups has a basic ability to do this. Discord is another way to gather your readers to talk about your books.

For years, authors have built street teams to develop this level of reader-author engagement, but a growing trend in community building with authors, especially romance authors, is to create a special, exclusive relationship that makes them feel extra special. This type of community can lead to additional income through a paid subscription component. Platforms such as Patreon and Ream Stories (like Patreon but specific for authors) are two ways you can do this.

These communities often have a free component, such as on Ream Stories where reader fans can “Follow” to get access to any free content you provide including the ability for the reader to comment on your writing (similar to Wattpad) and access to your community board where you can post questions, polls, and more. With Ream Stories in particular, followers are emailed each time you post in the community or add/update content.

For superfans on both Ream Stories and Patreon, you can offer paid tier options with more cool stuff as another way to make money. This content can take more time to create, but it’s usually exclusive to your fans who support you through a subscription.
Note that you can offer subscriptions through other sources such as Buy Me a Coffee, Ko-Fi, and Substack, but the community/social element isn’t quite as robust.

Who are Your Readers?

Knowing the stages of the marketing journey is just the start. The truth is marketing only works if the right person gets the right message at the right time. Scattering your content like buckshot won’t work as well as targeted marketing to readers who like what you write.
Successful marketing, particularly stage 1 attracting new readers, starts with you answering the following questions:

  1. How do you want to be known? If I say Colleen Hoover or Nora Roberts, you know exactly what I’m talking about. When your name is said, what do you want readers to think? Romance author? Romantasy author? Sweet cowboy romance author?
  2. Who is the mostly likely reader of your book? This is self-explanatory. Not all romance readers read all romance books. Some want spice and angst. Some don’t want any spice or angst.
  3. Where can your reader be found? This is the crucial question. If you wanted to hangout with these readers, where would you find them? Importantly, where do they go to learn about books? I know many authors don’t like TikTok, but I was at an event where I spoke to a young man who told me all his book buys were based on reviews/recommendations from TikTok. I too have bought many books the last few years based on BookTube and BookTok.
  4. What is the best way to engage your reader? Now that you’re where your reader hangs out, what message can you put in front of them that will make them interested in you? Do they like short teaser videos? Seeing review posts? Cover reveals?

If you’re unsure about who and where you readers are, and how to communicate to them, study successful authors who write in your genre. Do a search on their names and/or books and see where they pop-up. When you come across social content posted by the author, pay attention to what they’re posting and the types of engagement they’re getting.

What is Your Goal with Each Marketing Task?

You now have a sense of each stage of the reader journey and ideas on how to reach new readers and keep them engaged. But you still want to avoid sending out content willy nilly. Each time you appear somewhere or post something, you need to have an idea of why you’re doing it (hint: it isn’t always about buy my book).

When you’re doing a marketing task, ask yourself what you want the reader to do. Yes, it could be “buy my book” but again, someone who has never heard of you may ignore that message. In that case, a better message is to download your free lead magnet (subscribe to your email), follow on social media, join in the fun (asking a question or sharing a meme) etc.

The stages of marketing hint at your goals:

  1. Attract New Readers
  2. Befriend New Readers – Keep attention with engagement content
  3. Party with Fans – Build a sense of inclusion and belonging with special content
  4. The fourth goal is promoting you or your book specifically

Each time I post something, I think about which of these goals I’m focused on. For example:

  • If I’m on a podcast or at a live event, I’m attracting new readers. While this goal can include info on my book, I also want to encourage them to follow me on social media or get my lead magnet to move them from stage 1 to stage 2.
  • If I post a poll about favorite romantic couples on social media, I’m engaging with my reader friends with the goal of strengthening my relationship with them. Or I might post a snippet of a bonus chapter that they can read the full version of in my reader community, to lead them from stage 2 to stage 3.
  • If I post an alternate POV to a chapter of my book for my super fans, I’m building my fan community (stage 3)
  • If I post about the special sale of my book, I’m putting out core promotional content with the goal of buying my book.

The point is, each time you do anything marketing wise, you should be able to identify a goal and measure if it’s working. If I post a picture of myself at an event, my goal is to share something that helps readers get to know and like me (stage 2). Perhaps in my newsletter, I remind people about my reader group (stage 2 and 3). I can post my lead magnet on social media with the goal of gaining subscribers. All these “goals” I can measure through likes, follows, and subscriptions.

I find marketing the most difficult part of being an author, mostly because there’s so many aspects to it. It’s not just about selling books anymore. It’s about reaching new readers, cultivating a readership, and building a community that will not only buy your books, but will be evangelists for your books. All this takes time…time to find podcasts to pitch…time to befriend book influencers…time to create social content…etc.

The Author’s Social Media & Community Building Planner

The Author’s Social Media and Community Building PlannerFor help in your marketing planning, especially around blogging, email and social media, check out The Author’s Social Media and Community Building Planner.  The first part covers marketing topics such as platform building blogging, email marketing, and more. It provides lists of content ideas, worksheets, and checklists to help you organize your marketing efforts. Finally, it includes a 12-month calender to help you plan your marketing activities.

Because of the time it takes to market, you don’t want to waste it on ineffective activities. Make your marketing work for you by being strategic in your goals, and getting the right messages to the right people.

If you have questions or feedback about marketing, please let me know in the comments below. 

Preptober Writevember Challenge is Open - Join Free!

Preptober Writevember 2024 Challenge is Open – Join Free!

September 9, 2024 in Blog

You have a romance novel in you…let’s get it written!

The fourth Write with Harte Preptober Writevember Challenge starts October 1, 2024! Join now to get the information, tips, support, and resources you need to turn your book idea into a romance novel.

What is Preptober?

Preptober was initially coined by NaNoWriMo participants who used the month of October to plan their writing project for November.

At Write with Harte, Preptober is used to plan a writing project for Writevember (write a book in November), as well as provide participants with information, instruction, tips, resources, and more to plan and write a romance.

What is Writevember?

Writevember is Write with Harte’s version of National Novel Writing Month. It varies in that writers can pick their own writing challenge for November. Ideas include finishing an already-started novel. Writing a 30,000 word novella. Writing two 30,000 word novellas. Writing 1,000 or 80,000 words.

Further, writers who join WWH’s challenge receive daily tips, support, and motivation to achieve their goal.

FREE Preptober and Writevember Romance Writing Challenge

For years, I wrote books that got done mostly by a wish and prayer. I wrote a lot, then I wrote nothing. I got stuck, then the words flowed…until they stopped again. I pantstered and tried plotting with little success. It’s not that this method didn’t work. I wrote half a dozen books like this.

But then I became a ghost writer, and over the last several years, I’ve averaged a book a month (over 75 books to date). What this process taught me was that cranking out 1,000 to 2,000 words a day isn’t that hard IF you understand the elements of good romance fiction and have a plan.

In the WWH Preptober and Writevember Challenge I share with you my tips, hacks, and secrets for writing a lot of words in a short time and have them end with a satisfying romance.

The goal of the Preptober and Writevember is two-fold:

  1. Understand good romance novels and a plan to write your own (October)
  2. Write a novel (November)

The challenge starts October 1st, and each day in October, you’ll get an email with information, tips, and homework to plan your romance novel. Most lessons won’t take very long. Others might take an hour. Of course, finding time will be covered so that when November comes, you have the time and organized ideas to write 1,000 to 2,000 words in an hour or 90 minutes (or whatever your daily goal will be).

You’ll continue to get a daily email in November with additional tips, inspiration, and pacing cues to help you stay on track.

Along with daily emails, there will be weekly Zoom meetings to recap the week’s goals, ask questions, and get support.

Participants can connect between calls by joining the private Romance Writing Challenge group here at Write with Harte. If you haven’t joined Write with Harte, it is free, and gives you access to a variety of tools, as well as the ability to take part in groups and forums. You can join the Write with Harte Community for free here (Note, that joining Write with Harte doesn’t automatically register you for the Preptober Writevember Challenge. You’ll need to register for the challenge separately).

Don’t wait, join the WWH Preptober Writevember Challenge now! Learn more and sign up for free here: Preptober and Writevember Romance Writing Challenge

PS: If you’ve taken the challenge before and want to take it again, you’ll need to sign up again. Overall, the challenge is the same as previous years, with a few updates.

self care for romance authors

Self-Care for Romance Authors

September 3, 2024 in Blog

I don’t know what being an author was like before the Internet. Marketing was different for sure. And while there were bad reviews and haters, chances were most authors didn’t directly hear from them.

Today, reaching readers around the world is fast and easy, while at the same time, boosting the amount of work authors need to do. I listened to a podcast interview with Skye Warren once in which she talked about trying to do all the things when it came to her author career and it made her sick.

Then there is the direct input from readers that can be wonderful, in the case of fans, but really demoralizing from mean people. Let’s face it, many people say things to others online that they probably wouldn’t say face-to-face. The Internet has a distance that some people feel emboldened to speak their first impulses, but those on the receiving end don’t have that same sense of distance. Mean words hurt.

It seems to me that the Internet has made some aspects of being an author easier and yet harder, and sometimes overwhelming and emotionally fraught. Authors need to take care that they don’t let the work or negativity bring them down.

Self-care isn’t just a trendy buzzword; it’s a vital practice that allows us to continue doing what we love—writing with passion and purpose. Whether you’re overwhelmed by all the moving parts to writing, publishing, and marketing your romance novels, managing the ouch of a negative review, or booted from a group for saying “AI,” taking time to nurture yourself is key to sustaining your creativity and avoiding burnout.

By prioritizing self-care, you’re ensuring that your passion for writing remains as vibrant and enduring as the romances you create.

Building a Strong Mental Health Foundation

The sturdiest structures are built on a strong foundation. The stronger your mental health, the better you’re able to weather the storms that can batter you through the writing, publishing, and market process. A strong base of mental health comes from taking care of yourself as a matter of course, not just when the winds are blowing.

Here are tips to shoring up your mental health foundation.

By the way…I doubt much of what is listed below will be a surprise. Activities such as exercise, eating right, and getting enough sleep are the solution to many of life’s challenges. But are you doing them? I know I don’t always maintain as healthy of lifestyle as I can.

Physical Self-Care

  1. Regular Exercise: Engage in activities like walking, yoga, or stretching to relieve tension from long hours of writing.
  2. Healthy Eating: Maintain a balanced diet to keep your energy levels steady.
  3. Adequate Sleep: Prioritize getting enough rest to stay sharp and creative.
  4. Frequent Breaks: Take short breaks during writing sessions to stretch, move around, and rest your eyes.
  5. Ergonomic Workspace: Set up a comfortable and supportive workspace to prevent strain on your body.

Mental and Emotional Self-Care

  1. Mindfulness and Meditation: Practice mindfulness techniques to reduce stress and improve focus.
  2. Journaling: Reflect on your thoughts and emotions through journaling to process your experiences.
  3. Creative Outlets: Engage in other creative activities like painting, music, or crafting to refresh your mind.
  4. Reading for Pleasure: Take time to read books purely for enjoyment, without the pressure of analyzing them.
  5. Positive Affirmations: Use affirmations to boost your confidence and combat self-doubt.

Social and Community Care

  1. Connect with Fellow Authors: Join writing groups or online communities to share experiences and offer support. I you’re not yet a member of Write with Harte, join us for camaraderie and support.
  2. Attend Writing Events: Participate in writing workshops, book signings, or author panels to stay connected with the writing community.
  3. Set Boundaries: Clearly define your working hours and personal time to avoid burnout.
  4. Reach Out for Help: If you’re feeling overwhelmed, talk to a friend, mentor, or therapist.

Professional Self-Care

  1. Organize Your Schedule: Create a realistic writing schedule that includes time for breaks and personal activities.
  2. Celebrate Small Wins: Acknowledge and celebrate milestones in your writing process.
  3. Manage Expectations: Set achievable goals and be gentle with yourself if things don’t go as planned.
  4. Continual Learning: Take courses or read about topics that interest you or could enhance your writing skills.
  5. Delegate Tasks: If possible, delegate tasks like editing, marketing, or formatting to professionals.

Spiritual Self-Care

  1. Nature Walks: Spend time outdoors to reconnect with nature and clear your mind.
  2. Spiritual Practices: Engage in activities that nourish your spirit, such as prayer, meditation, or reading spiritual texts.
  3. Gratitude Practice: Maintain a gratitude journal to remind yourself of the positive aspects of your life and writing journey.

How to Take Care of Yourself in the Midst of Angst

Similar to how lifting weights will strengthen your muscles, the activities above will strengthen your fortitude and resilience when the poop hits the fan or something happens that knocks your confidence off-kilter.

But what do you do when the bad review comes in? Or when someone is particularly mean online? Or maybe your sales are down or your ad was blocked. Sh1t happens, right? How can you get up when knocked down? Here are a few tips.

1. Take a Break: Step away from your writing and give yourself permission to rest. Even a short break can help clear your mind. While you don’t want to be away from writing too long, it might be necessary to take some time off.

2. Practice Deep Breathing: Engage in deep breathing exercises to calm your nervous system and reduce stress. This sounds too easy, when the body and mind are stressed, people tend to take shorter breaths that lead to more tension. There’s a reason why pregnant women are taught breathing exercises for labor. It’s calming. It turns the focus onto something else. It brings more oxygen into the body.

3. Go for a Walk: A change of scenery and some fresh air can do wonders for your mental state. Walking helps clear your mind and can spark new ideas.

4. Engage in Physical Activity: Whether it’s yoga, dancing, or a workout, physical movement can help release pent-up tension and improve your mood.

5. Journal Your Thoughts: I whine a lot in my journal. Sometimes I don’t like that I’m negative in my journal, but ultimately, by writing all my fussing down, I get it out of my head and body. Sometimes the process of writing leads to a better understanding of what the problem is, which can help me find solutions.

6. Listen to Music: Put on some soothing or uplifting music to shift your mood and provide a mental escape. When I was a social worker, I had a few days a week when I had to work in an office in which my coworkers were always negative. On the way to work, I’d listen to Get Over It by the Eagles to psych me up for those days. Create a playlist of songs that perk you up. Here are a few songs to consider:

  • Walking on Sunshine by Katrina and the Waves.
  • I Will Survive by Gloria Gaynor
  • Lovely Day by Bill Withers
  • Roar by Katy Perry
  • Firework by Katy Perry
  • Don’t Stop Believing by Journey
  • Happy by Pharrell Williams
  • Can’t Stop the Feeling by Justin Timberlake
  • I Am Woman by Helen Reddy
  • Don’t Stop Me Now by Queen
  • Girl on Fire by Alicia Keys
  • Unwritten by Natashia Bedingfield
  • Ode to Joy by Beethoven
  • Stronger by Kelly Clarkson
  • Don’t Give Up by Peter Gabriel and Kate Bush

7. Talk to Someone: Reach out to a friend, fellow author, or therapist to share your thoughts and feelings. Sometimes, just talking things out can bring relief. I think sometimes we feel like everyone is doing awesome and we’re alone in our challenges. The truth is, others have gone through or are going through many of the same issues you are. It can be nice to realize you’re not alone in the struggle. And sometimes you’ll find tips to help you through it.

8. Practice Mindfulness or Meditation: Spend a few minutes practicing mindfulness or meditation to center yourself and reduce anxiety.

9. Declutter Your Space: This might sound like a weird strategy, but I know for me, sometimes my low mood comes from a disorganized space and mind. A tidy environment can lead to a clearer mind and a renewed sense of control.

10. Revisit Your Why and Goals: Set Small, Achievable Goals: Remind yourself of why you started this journey. Get back that feeling of excitement about writing and sharing your stories with the world.

11. Limit Social Media: This is especially helpful if the source of your challenges is online. Take a break from social media to avoid comparison traps, information overload, and negativity. Focus on what’s important to you. When you go back online, unfollow anyone who posts things that impact you negatively (I’ve had to do this a lot during election cycles).

13. Engage in a Different Creative Activity: Do something creative that isn’t related to writing, like drawing, cooking, or crafting. This can refresh your mind and inspire new ideas.

14. Practice Self-Compassion: Be kind to yourself. Sometimes a negative trigger can lead to a spiralling of more negative thinking. I’m prone to this. One bad thing happens and next I’m listing all the bad things that could happen or piling on all the reasons why I suck and won’t be successful. Acknowledge that it’s okay to feel overwhelmed and that taking care of yourself is a priority.

15. Take a Power Nap: While you don’t want to hide away and give into the down feelings in a way that reinforces them, there can be a restoration in sleep. A short nap can recharge your energy and improve your mental clarity.

16. Treat Yourself: Do something nice for yourself, whether it’s enjoying a favorite snack, buying yourself flowers, taking a hot bath, or watching a comforting movie.

17. Practice Gratitude: Like deep breathing, gratitude is so easy that you wonder how it can actually work. But it does. Reflect on what you’re grateful for, both in your writing journey and in life. Gratitude can shift your focus away from negative stuff to positivity.

18. Limit Your To-Do List: Just this morning, I erased (not even crossed off) several items on my To Do list. I have stuff from yesterday that didn’t get done because I ended up spending time with my sister and mother. Tomorrow, I have the day blocked off to be with my hubby who is going into surgery. So why did I think I could do all the things? I can’t. So today, I erased (I love erasable pens) several items. Now when I look at my planner, it’s more manageable, and the stress is lowered. Prioritize tasks and allow yourself to push less critical ones to another day. Lightening your load can alleviate stress.

19. Reset Your Goals: Goals offer a roadmap and timeline to your success, but they’re not set in stone. If you’ve bitten off more than you can chew, or perhaps, the plan isn’t working and you need to evaluate and reset, do it. Don’t keep on keepin’ on with something that is making you stressed out especially if it’s not bringing you closer to your goals. Take a breath. Reassess. Make a new plan.

20. Stay Away from Negative Spaces: Okay, so you can’t always do this. Negative Nellys are everywhere. But you can try to avoid or limit time in spaces that you know have negative energy. Social media is one (see number 11), but there are likely others. I tend not to read my Goodreads reviews (by the way, reviews are for readers, not authors, which means you shouldn’t respond to them). I left a Facebook group once because I realized every day there was drama. Sometimes I’d perseverate on it even when I wasn’t online. I don’t need that. I left a critique group that I’d really liked, but a few new players turned the time into something negative and stressful.

21. Seek Professional Help: If feelings of overwhelm persist, consider speaking with a mental health professional. They can offer strategies and support tailored to your needs.

 

In all you do, you’re only as good as your attitude, energy, and mental health. As they say on the airplane, if the oxygen masks drops down, put yours on first, then help others. The same is true in life. You’re at your best if you take time to care for yourself first. Not in a narcissistic way. But in the way that gives you the energy and mindset to take on the world.

ISBN: A Guide for Indie Romance Authors

ISBN: A Guide for Indie Romance Authors

August 27, 2024 in Blog

Table of Contents

When you set out to write and publish a book, you probably didn’t realize the multitude of hoops required to jump through, especially if you decided to self publish. One of those hoops is understanding ISBN and making a decision about how you’ll obtain one.

In this article, you’ll learn what an ISBN is, determine if you need one, learn where you can get one, how to transfer it if needed, and other tidbits you should be aware of.

What is ISBN?

ISBN stands for International Standard Book Number, and it’s a unique 10 or 13-digit number that is used to identify a book’s edition, publisher, format (print, ebook etc) and physical characteristics, such as page count, trim size, and binding type. ISBNs also help retailers, libraries, and distributors find books more efficiently.

What Books Need ISBNs?

ISBNs not only identify the title, but the format of the book, such as print or audio. All print books require an ISBN. Interestingly enough, digital books (e.g. ebooks and digital audiobooks) don’t necessarily need ISBNs. There are several online retailers that don’t require an ISBN for digital books, including Amazon, Barnes & Noble, Google Play Books, iBooks, Kobo, and Sony.

Do You Need a Separate ISBN for Each Format?

For print, yes, the publishing world requires a unique ISBN for each book format. This is because each format has its own details, like page count and size. Having a different ISBN for each format helps retailers, distributors, and readers find the exact version they want.

  • Hardcover books typically require one ISBN.
  • Paperback books also need their own ISBN, even if the content is the same as the hardcover.
  • Ebooks, in EPUB, MOBI, or PDF, don’t necessarily need an ISBN. Each retailer has their own rules, however having one for each can help readers find the book in the format they need.
  • Audio books on CD (or other tangible form such as tape) would need an ISBN. Audiobooks in digital form, like ebooks, don’t necessarily need an ISBN.

Do You Need a New ISBN for New or Special Editions?

If your book was traditionally published or you’ve made major revisions to a self-published book (that had an ISBN) that you want to republish, it will be a new edition (e.g. 2nd Ed.) and requires a new ISBN.

Special Editions may need new ISBNs if you want them available to retailers. For example, if you have a special edition printed with a new cover, painted edges, or bonus content, it would need a new ISBN to differentiate it from other print options.

What Do the Numbers Mean?

According to Bowker, the numbers have five parts:

  • Prefix 978 or 979
  • Registration Group (national or geographic grouping of publishers, country)
  • Registrant Element (publisher)
  • Publication Element (title or edition of title and format)
  • Check Digit (single digit that validates the ISBN)

Why having an ISBN Matters

For authors and publishers, an ISBN makes books easy to identify, order, and distribute. If you want your books available at book retailers and libraries, it will need an ISBN.

Further, an ISBN allows tracking of sales data and insights across your sales channels.

Here are a few reasons why indie authors should get an ISBN for their books:

  • Increased Discoverability: ISBNs put your book in databases, online stores, and libraries. This makes it easier for readers to find your work, which can lead to more sales.
  • Improved Distribution: Many stores and wholesalers need an ISBN to sell your book. Without it, your book might not be sold in these places, which limits its reach.
  • Professional Legitimacy: Getting an ISBN shows you’re a dedicated, professional author. This can make you look more credible to readers, industry folks, and partners.
  • Simplified Tracking and Analytics: ISBNs help you keep an eye on sales, stock, and other key book stats. This info is crucial for making smart marketing and publishing choices.

Publishing Without An ISBN

While you can publish digital formats without an ISBN, there are a few reasons why you may want to consider getting one for ebooks or digital audio.

For one, it can be more challenging to track ebook sales across retailer platforms without an ISBN. Second, your book won’t be in the Books in Print Database.

Neither of these may be a big deal to you, especially if you’re starting out. But as you grow, knowing your sales, including which formats and platforms are producing and which aren’t, will be crucial to help you plan for marketing and budgeting your book publishing career.

How to Obtain an ISBN

There are two ways to obtain an ISBN; one is free and one isn’t. Right off the bat, you might be thinking, let’s just get the free one. That’s not necessarily wrong, but you should understand ISBN and what a free vs paid one can mean for your book before you decide.

Free ISBN Pros and Cons

Some self-publishing platforms and services offer ISBNs with their packages. For example, Amazon KDP, Draft2Digital, and Ingram Spark will provide you with a free ISBN.

The biggest benefit to getting a free ISBN is that it’s free. It saves money. It’s a cost-effective choice, especially for new authors with a tight budget.

However, there are a few drawbacks you should consider when using a free ISBN. The biggest has to do with the who is listed as the publisher. Companies that give away ISBNs have bought the numbers in bulk and then assign them to you. While it’s your title and author name associated with the ISBN, the company is listed as the publisher instead of you.

Depending on your goals, having Amazon or Ingram Spark listed as the publisher may not be a big deal. However, there is some truth to the idea that some booksellers and libraries won’t carry books that have Amazon listed as the publisher, which is the case when you get a free ISBN from Amazon.

Paid ISBNs Pros and Cons

There are a few reasons why you may want to buy your ISBN(s). One is to have you or your business listed as the publisher, which can make distribution to booksellers and libraries easier. This gives you greater control and easier management and tracking of your book’s sales data.

Another benefit is switching up your publisher/printer. If you decide you want to use Ingram Spark instead of Amazon KDP to print and distribute your books, you can only do this if you own the ISBN (see below for transferring your ISBN).

Another benefit is looking more professional, although this is less so now than in the past. There was a time when readers might have screened books by the publisher in an attempt to weed out indie books once thought to be of lower quality. That’s not the case today.

The negative bit is that ISBNs cost money. One title can add up if you’re publishing in multiple formats such as print trade paperback, hardback, large print, audio, etc, as each requires their own ISBN. Fortunately, you can save big by buying ISBNs in bulk.

Buying ISBNs

U.S. authors can buy ISBNs through Bowker. They are $125 for one number or you can get 10 numbers for $295 or 100 for $575. Remember, 10 numbers can go quickly if you’re publishing multiple formats of your book. Three titles published in three formats and you’ve used up 9 numbers. Note that only Bowker sells ISBNs that you control in the U.S.. Any other place offering to sell you an ISBN is likely selling you one from a batch they bought from Bowker, which means it will be listed as the publisher, not you.

If you’re outside the U.S., you can find your country’s ISBN agency through the International ISBN Agency

How Do You Assign ISBNs?

If you buy your ISBN, the number is then attributed to you as the publisher. You can log into Bowker (or your ISBN agency) and see your number(s).

Once you’re ready to assign a number to a format of your book, you’ll visit your ISBN provider (e.g. Bowker), click on a number, and enter the book details asked for which will include format (e.g. print or hardcover, etc), size, and more. From now until eternity, this number will be linked to this version of the book.

You can’t un-assign a number from a book, nor can you move a number used for one book to another book.

Where Do You Use Your ISBN?

There are several ways to use your ISBN:

  • For print books, you normally have the ISBN on your copyright page
  • If you have an ISBN for your ebook, you can put that ISBN on the ebook version copyright page as well
  • Add to the book information when listing on book retailers. When you upload your book for publishing at your printer (e.g. Amazon KDP, Ingram Spark, Draft2Digital etc), there is a place to input your ISBN, or they may offer you a free ISBN if you don’t have one already.
  • Booksellers will ask for ISBN to order your books. For example, if you’re going to an event with a bookseller who will order your books, in the form they ask you to fill out, you’ll need to put the title and the ISBN.

Transferring Your ISBN to a Different Publisher (e.g. Amazon to Ingram Spark)

First, it’s important to note that you can’t re-assign ISBNs to new books or different formats. Once a number is assigned, it’s forever linked that version of the book.

However, perhaps you want to move your printing and distribution from Amazon to Ingram Spark, and need to transfer specific books’ ISBN to the new printer. This seems like it should be straight foreward, but there are many things to consider and hoops to jump through to make that happen.

In this scenario, you’ve published at Amazon and want to switch up your printer to Ingram Spark or some place else.

Option 1: You bought ISBNs but DID NOT select Expanded Distribution at Amazon

  1. You can use your ISBN and add the book to Ingram Spark as normal (at least that’s what Ingram Spark says)

Option 2: You bought ISBNs and used Expanded Distribution at Amazon

  1. Take your book out of Expanded Distribution (uncheck the box).
  2. Email Amazon to ask them to release the ISBN
  3. Fill out the title transfer form at Ingram Spark
  4. Wait for them to make the change (a month or so)

Option 3: You used a free ISBN from Amazon (You can’t transfer this)

Note, if you use a free ISBN from somewhere, that somewhere is listed as the publisher, and you CAN’T transfer it because it’s not really yours. If you used a free ISBN, but want to change your printer (e.g. move from KDP to Ingram Spark), here’s how:

  1. Buy ISBN(s) from Bowker or your country’s ISBN provider.
  2. Unpublish the book from Amazon
  3. Add the new ISBN to your book’s interior (remember that each format of a book needs its own ISBN so make sure you have the right ISBN in correct book version).
  4. Create a NEW book listing on Amazon and republish the book with the new ISBN but DON’T click expanded distribution. *
  5. Create a listing on Ingram Spark (or new publishing company) with the new ISBN. *

*Note on book editions: If you update the content of your book or you got your rights back on a book from a publisher and are now self-publishing, this would be considered a new edition, and require a new ISBN. What is less clear to me is if you get a new ISBN, is the book now a new edition?

Articles to check out about transferring your ISBN:

Transfer Book from Amazon to Ingram Spark

Using Ingram Spark and KDP Together

Ingram Spark’s information on title transfer

ISBNs and Barcodes

Some authors get confused believing the ISBN and the barcode are the same. While barcodes do have the ISBN information in them, a barcode isn’t an ISBN.

ISBNs don’t require a barcode. Instead, retailers use barcodes to scan books into their computer systems. Barcodes are printed on the back of books and if you publish print books, your publisher (e.g. Amazon KDP) will give you a preview of your print cover with a barcode holding place so you can see where it will go. This is helpful to make sure you don’t have content (e.g. your back of book blurb) where the barcode will be published.

 

For more information, visit Bowkers My Identifiers FAQ page.

Do you have questions or comments about ISBNs? Let me know in the comments below.

How to Add Humor to Your Romance Novel

How to Add Humor to Your Romance Novel

August 20, 2024 in Blog, Writing Romance

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Who doesn’t love a good laugh, especially when it comes wrapped in a swoon-worthy romance? Whether it’s a witty one-liner, a hilariously awkward situation, or a character’s endearing quirks, humor can add that extra sparkle to a love story.

Humor in romance isn’t just about making readers laugh, though that’s definitely part of it. It’s also about deepening the emotional connection between the characters, creating relatable moments, and sometimes, breaking up those intense scenes with a well-timed joke. Whether you’re going for light and breezy or a more subtle, dry wit, adding a touch of humor can make your love story truly unforgettable.

So, how can you sprinkle that magic into your own writing? Here are a few tips:

Understanding the Role of Humor in Romance

You don’t have to be writing a romcom to have humor in your romance novels. Even dark romances have moments of levity. Let’s explore how humor can work in every type of romance novel.

Building Emotional Connection

Humor has a unique way of bridging the gap between characters and readers. When a character makes a witty remark or finds themselves in a funny situation, it’s easier for readers to see them as real, relatable people. Laughter, after all, is a universal experience. When readers laugh with your characters, they’re more likely to empathize with them, cheer for their happy ending, and remember them long after they’ve finished the book.

Breaking Tension

Romance often involves moments of high emotion, whether that’s heartfelt confessions, passionate disagreements, intense internal struggles, or even danger. While these scenes are crucial for driving the story forward, they can sometimes become overwhelming if not balanced with lighter moments. That’s where humor comes in. A well-placed joke, a funny misunderstanding, or a lighthearted exchange can diffuse tension, giving both the characters and readers a moment to breathe. This balance between tension and relief not only keeps the story from becoming too heavy, but also makes the emotional peaks feel even more impactful.

Highlighting Character Traits

Humor is also an excellent way to showcase your characters’ personalities. A character’s sense of humor—or lack thereof—can reveal a lot about them. For instance, a hero with a dry, sarcastic wit might come across as guarded or cynical, while a heroine who laughs at her own clumsiness might seem endearing and down-to-earth. Through humor, you can highlight your characters’ quirks, flaws, and unique perspectives, making them more complex and three-dimensional. This not only adds depth to your characters but also makes them more relatable and lovable to your readers.

Types of Humor to Consider

Adding humor to your romance novel can be like seasoning a dish—you want just the right amount to enhance the flavor without overpowering the main ingredients. Luckily, there are several types of humor you can sprinkle into your story to keep your readers smiling and engaged.

Situational Humor

Ever found yourself laughing out loud at a character’s predicament? That’s situational humor at work! This type of humor arises naturally from the plot or character interactions. Maybe your heroine accidentally shows up to a fancy dinner in her yoga pants, or the hero ends up stuck in an elevator with his ex. These funny scenarios don’t feel forced because they stem from the story itself, making the humor feel authentic and relatable. Plus, these moments often reveal a lot about your characters and how they handle unexpected situations.

Think of Lucy in the chocolate factory. Bridget Jones’ Diary is filled with situations in which Bridget is out of her element or her quirky behavior makes her stand out.

Dialogue-Driven Humor

I love banter! Dialogue-driven humor comes from the clever, playful, or sometimes downright snarky exchanges between characters. Whether it’s a flirty back-and-forth between love interests or a sassy remark from a best friend, sharp dialogue can add sparkle to your story. It’s also a great way to showcase the chemistry between characters, making their connection feel more dynamic and real. The key is to keep the banter light and natural—like a verbal dance that’s fun for everyone involved.

Here is an example from The Thin Man  (yes, it’s a mystery, but I love the banter between Nick and Nora, and whoever else they’re talking to).

Reporter: Say, is he working on a case?

Nora: Why, yes –

Reporter: What case is it?

Nora: A case of Scotch. Go in and help him.

Physical Comedy

Think awkward situations or those laugh-out-loud moments where a character’s physical actions take center stage. Maybe your hero trips over his own feet while trying to impress the heroine, or the heroine has a hilariously disastrous first attempt at cooking dinner. Physical comedy can add a layer of lightheartedness to your story, especially when things get a bit too serious. Just be sure not to overdo it—a little clumsiness can be endearing, but too much can tip into slapstick territory.

Satire and Parody

If you love playing with romance tropes, satire and parody might be your go-to humor style. This involves gently poking fun at the clichés we all know and love (or sometimes love to hate) in the romance genre. Maybe your characters are fully aware they’re caught in a “fake relationship” trope and make jokes about it, or you exaggerate a well-known romance scenario to highlight its silliness. This type of humor not only entertains but also invites readers in on the joke, making them feel like insiders in the world of romance fiction.

Self-Deprecating Humor

There’s something charming about a character who can laugh at themselves. Self-deprecating humor allows your characters to poke fun at their own flaws, mistakes, or situations. Maybe your heroine jokes about her bad luck in love, or your hero admits he’s hopeless at cooking with a sheepish grin. This type of humor makes characters feel more down-to-earth and relatable, helping readers to root for them even more. It’s also a great way to show personal growth, as characters who can laugh at themselves are often the ones who learn and evolve throughout the story.

Crafting Humorous Characters

I really enjoy having quirky characters in my books. Often they’re side characters such as Jack Valentine’s grandmother Cora. But sometimes even my main characters have some humorous quirks, such as Sophie Parker in my cozy mystery series.

The Comedic Relief

Every great romance can benefit from a secondary character who brings the laughs. This is the friend, sibling, or co-worker (or in my case octogenarian relatives) who adds a dash of humor to the mix without stealing the spotlight from the main couple. Think of the best friend who always has a sarcastic comment ready or the quirky neighbor who’s full of bizarre advice. These characters can lighten the mood during more serious moments and provide a counterbalance to the tension in the main romance. The key is to make sure they enhance the story rather than overshadow it, adding just the right amount of humor to keep things fun.

The Featheringtons offer this in the Bridgerton series.

The Witty Protagonist

Who doesn’t love a lead character with a sharp wit? Whether it’s a heroine with a quick comeback for every situation or a hero who uses humor to mask his vulnerabilities, a witty protagonist can add layers to your story. This type of character keeps readers on their toes, making interactions lively and unpredictable. Their humor can also be a tool for character development, revealing hidden depths or insecurities as they use humor to navigate tricky situations. A protagonist with a dry sense of humor or a playful attitude can make your romance not just sweet, but also smart and engaging.

Elizabeth Bennet offers this sort of wit.

The Lovable Fool

Sometimes, it’s the character who’s a bit clumsy, naive, or just plain goofy that steals our hearts. The lovable fool is the one who stumbles into awkward situations, makes endearing mistakes, or has a charmingly naïve outlook on life. Think Bridget Jones. Their humor comes from their innocence or their ability to laugh at themselves, which often makes them incredibly relatable and endearing to readers. This type of character can serve as a perfect foil to a more serious love interest, balancing out the story with moments of lightheartedness and warmth. Their blunders and quirks don’t just add humor—they also make them incredibly human and lovable.

Tips for Writing Effective Humor

Writing humor can be one of the most enjoyable parts of crafting a romance novel, but it can also be tricky to get just right. Humor is subjective, and what makes one person laugh might not have the same effect on another. However, with a few tips and some thoughtful practice, you can make sure your humor lands just as you intend it to. Here’s how to make your funny moments truly shine.

Know Your Audience

The first step in writing effective humor is understanding who you’re writing for. Different readers have different tastes when it comes to humor. Some may appreciate clever wordplay and witty banter, while others might enjoy more slapstick or situational comedy. Consider the tone of your novel and the demographic of your readers—what kind of humor will resonate most with them? For example, if you’re writing a light, contemporary romance aimed at a younger audience, you might include more pop culture references or playful sarcasm. On the other hand, a more mature audience might prefer subtler, more sophisticated humor. Tailoring your humor to your target readers ensures that it enhances their reading experience.

Know Your Humor Style

While some people might be viewed as funny (e.g. Robin Williams), nearly everyone has at least a base-level sense of humor. To be funny without seeming like you’re trying too hard, you need to find your own style of humor. What sorts of humor do you gravitate to when you read or watch TV/Movies? I love comedy, but I’m not a fan of potty humor unless it’s coming from a six-year-old boy (6-year-olds love the word “butt”.).

What sorts of things do you say or do that make people laugh? Do you tell stories about situations or your childhood? Are you self-deprecating? Are you good with puns or wordplay?

Have Fun with Cliches

Comedy can come from offering the unexpected to conventions. Let’s face it, romance is filled with genre and trope cliches that you can use to poke fun. In my book, Wed to You, when Jagger proposes a marriage of conveniences, Chelsea’s first thought is “who does that except in romance novels?” It’s a wink at how silly this trope is while still fulfilling the expectations of the trope.

Life is Stranger than Fiction

My mom and sister often tell me about names or situations they’ve come across that they think will be great for a book. Real life is a great place to mine funny content. For example, my step-father tells stories about growing on a farm in rural Pennsylvania. He often talks about Junior Junior, who is Junior’s son. This, of course, made it into a Sophie Parker book (as did a handful of other names).

Because my stories take place in rural Virginia, moonshine makes a appearance every-now-and-then. I used it in Meant to Be in which Mitch tells Sydney that he’s bought home-brewed moonshine (illegally made) from a guy that sells it from the jail parking lot. This idea came from my hubby telling me how a guy he knows sells moonshine from the trunk of his car in the parking lot of a prison.

Sometimes the funniest situations come from everyday life. Keep a notebook or have a file on your phone where you can record these funny stories, jokes, or whatever makes you smile or laugh.

Catch the Reader Off Guard

Sometimes humor comes from subverting the expected pattern using the element of surprise. Many comics use the rule of three for this purpose in which they give a normal statement, add another element that makes sense, and then a third that’s crazy. For example:

“He’s great at cooking, cleaning, and avoiding commitment.”

“All I wanted was a quiet evening, a good movie, and my cat to stop judging my life choices.”

Read Widely

One of the best ways to improve your humor writing is to read other romance novels that effectively use humor. Pay attention to how other authors incorporate humor into their stories—notice the timing, the style, and how the humor fits into the overall narrative. What types of humor make you laugh? How do they build the romantic tension or reveal character traits?

Note that you don’t have to read solely romcoms to learn about humor in writing. By studying a variety romance novels, you can gain inspiration and insight into what makes humor work in different contexts. This not only helps you develop your own style, but also broadens your understanding of how humor can enhance a love story.

Here are examples that showcase how humor can enhance a love story.

Classic Romance with Humor

Let’s start with the OG of romance humor, Jane Austen and her most famous story, Pride and Prejudice. In all of her books, Jane pokes fun of society in a subtle yet cutting way, and you can see it best in Pride and Prejudice. It starts with the opening line, “It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.”

Here are a few more:

“An unhappy alternative is before you, Elizabeth. From this day you must be a stranger to one of your parents. Your mother will never see you again if you do not marry Mr. Collins, and I will never see you again if you do.” Mr. Bennet, Pride and Prejudice

“What are men to rocks and mountains?” Elizabeth Bennet, Pride and Prejudice

“For what do we live, but to make sport for our neighbors, and laugh at them in our turn?” Elizabeth Bennet, Pride and Prejudice

But you don’t have to go back that far to find “historical” romances with humor. Julia Quinn’s Bridgerton series is famous not just for its swoon-worthy romances, but also for its sharp wit and humorous dialogue.

Similarly, Georgette Heyer, often hailed as the queen of Regency romance, was a pioneer in blending humor with romance. Her novels, like The Grand Sophy, are filled with clever repartee and amusing situations that make the romantic journey light-hearted and fun.

Contemporary Romance with Humor

Before the official term “romcom” there were humorous contemporary romance novels. Some started out in “chick-lit” (now usually called women’s fiction), such as Bridget Jones’ Diary by Helen Fielding or the Shopaholic series by Sohpie Kinsella.

Personally, I feel like Susan Elizabeth Philips is the OG of the contemporary romcom. Her Chicago Stars series often have a quirky female lead and humorous situations.

Another OG is Jennifer Crusie, who has a Janet Evanovich vibe (did you know Janet wrote romance too?). I can’t remember which book it was, but Jennifer had a sexy bit that had issues as they knocked over a lamp and struggled with the act. It was the first time I read a spicy scene in which not everything went smoothly.

Another standout is Talia Hibbert, whose Brown Sisters trilogy combines steamy romance with plenty of laugh-out-loud moments. Her characters are quirky, real, and often hilariously self-aware, making the humor feel fresh and contemporary. Novels like Get a Life, Chloe Brown show how modern romance can be both sexy and funny, with humor that feels authentic and relevant to today’s readers.

Here are some examples of humor in darker romances.

JR Ward’s Black Dagger Brotherhood has breaks of humor, especially from the fallen angel Lassiter. Vishous and Butch’s bromance is funny at times as well.

JD Robb’s In Death books have a good amount of humor mixed in with the gritty darkness of police procedural crime. I love Eve and Roarke’s relationship, especially the banter. Eve also has no clue about metaphorical statements, often saying them wrong.

Eve: “Don’t climb on your golden horse with me, Roarke. Don’t you even start.”
Roarke: “That would be high horse, Lieutenant.”
From Vengeance in Death

Roarke: “You need more sleep.”
Eve: “Skillet, pan.”
Roarke: “What?”
Eve: “You know, the skillet says the pan’s the same deal.”
Roarke: “I believe that’s the pot calling the kettle black.”
Eve: “Whatever, kitchen stuff can’t talk anyway.”
From Indulgence in Death

Eve: “Business is dog eat cat, right?”
Roarke: “Dog.”
Eve: “I said dog.”
Roarke: “Dog eat dog.”
Eve: “That’s just stupid. Dogs eat cats. Everybody knows that.”
Roarke: “I stand corrected. Business is dog eat cat.”
Eve: “Like I said.”
From Delusion in Death

Balancing Humor with Romance

While humor can be fun, it’s important to strike the right balance so that the love story remains at the forefront. Too much humor at the wrong time can overshadow the romance, but when used well, it can enhance the emotional depth of your story. Here’s how to keep that balance just right.

Timing is Everything

In romance, timing isn’t just crucial for love—it’s also key to landing the perfect joke. Well-placed humor can lighten the mood during a tense moment or bring a smile after an emotional scene, but it’s important not to disrupt the romantic flow. For example, a funny line right after a heartfelt confession might dilute the emotional impact, while a humorous exchange during a lighter scene could deepen the connection between characters.

Tone Consistency

Humor should feel like a natural part of your story, not something that jars the reader out of the world you’ve created. This means matching the style and level of humor to the tone of your novel. If you’re writing a light-hearted, breezy romance, you can play with more overt, playful humor. On the other hand, if your story has a more serious or dramatic tone, a subtler, more refined wit might be a better fit. Keeping the humor consistent with your story’s overall tone ensures that it complements the romance, rather than clashing with it.

Avoiding Overkill

As much as we love to laugh, too much of a good thing can start to feel overwhelming or repetitive. Using humor sparingly helps keep it fresh and impactful. If every page is filled with jokes, the humor can lose its punch and distract from the romantic storyline. Instead, let the funny moments shine by spacing them out, allowing readers to savor the humor while staying invested in the love story. Remember, in romance, the emotional journey of the characters should always be front and center, with humor playing a supportive, enriching role.

Be Careful with Snarky Leads

Snark can be fresh and funny, but too much of it can turn readers off. This is especially true of main characters. If everything out of their mouths is snark, it may annoy readers and make the character unlikable.

Practice and Revision

Even the most naturally funny people can benefit from revising their humorous scenes. Writing humor is an art, and like any art, it gets better with practice. When you’re drafting a scene intended to be funny, don’t worry if it doesn’t feel perfect right away. Humor often improves with revision. Try rephrasing jokes, tweaking timing, or tightening up dialogue to make the humor sharper and more effective.

It’s also helpful to read your scenes aloud or share them with a trusted reader to see if the humor lands as you intended. Sometimes what seems funny in your head doesn’t translate on the page, and that’s where revision becomes your best friend.

Remember that you don’t have to write a romcom to infuse your story with humor. Even in the darkest romances, there is often bits of humor to add relief from the tension and give characters more depth.

Do you have other tips for writing funny? Let me know in the comments below.

How to Create a Romance Author Pen Name

How to Create a Romance Author Pen Name

August 6, 2024 in Blog, Marketing, Writing Romance

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Amanda Quick
Jayne Castle
Nora Roberts
J.D. Robb
Bella Andre
Christina Lauren
E.L. James

What do all the above have in common besides writing romance?

They’re all pen names.

I once saw an interview with Nora Roberts where she said she thought she was required to have a pen name when she first sought publication. Eleanor Robertson then became Nora Roberts. And when she was asked to create another name to avoid saturating the market, she decided to write a futuristic police procedural under the name J.D. Robb.

Are pen names required? No. At least not usually. Harlequin often asks for one so they can have some control over the author brand, but in general, if you want to use your given name, you can.

But for a variety of reasons, you may want to use a pen name (or several, as some authors do). If that’s the case, here are things to know and tips on creating a pen name.

Why Use a Pen Name?

Sometimes referred to as pseudonym or nom de plume, pen names are used by authors for many different reasons. Here are just a few:

  • Hide your identity: I once heard a romance author say her family insisted that she use a pen name because they didn’t want people to know she wrote romance. Pfft…what’s wrong with romance? With that said, many authors don’t want it known that they write romance. Sometimes it’s because they’re writing erotica or extra spicy stories, but sometimes it has nothing to do with heat factor. Sometimes it’s the genre itself, since romance has a stigma of being fluff. Eloisa James (Mary Bly) was a university professor when she started writing historical romance. However, you may want a pen name simply want to maintain your privacy.
  • Separate brands: Some authors are already known by another name in a different genre and want to avoid confusing readers. For example, Nora Roberts and J.D. Robb each have different “brands” even though it’s the same person. Or Jayne Ann Krentz and Amanda Quick, same authors but one publishes contemporary romantic suspense and the other historical romance. Or finally, J.K. Rowling and Robert Galbraith, same author, different genres.
  • Your name is the same or similar to someone else already famous: Did you know Emma Stone, Michael Keaton, and many other actors were forced to come up with new names because someone with the same name was already in SAG-AFTRA? If your name is Joanna Rowling or Nora Robertson, you may want to choose a new name even though these aren’t exactly the same as Joanne (J.K.) Rowling or Nora Roberts. Why? For one, you don’t want to risk being sued, but also, you don’t want your readers making the mistake of finding the more well-known author instead of you.
  • The name is already taken in social media or website URL: If someone is already using your name on social media or has a website with your name, choosing another name can help avoid confusion.
  • Your name is long or difficult to spell: You want to make it easy for readers to search for and find you. A long or complex name can make this difficult.
  • Writing in a different gender or to hide your gender: It’s well known now that Georg Elliot (Mary Ann Evans) was a woman. The Bronte sisters wrote under Acton Bell and Ellis Bell. Many female authors used initials when writing in a male-dominating genre, such as crime or horror. However, men write romance too, using female pen names. Two popular authors in the late 20th century were Jennifer Wilde (Tom Huff) and Leigh Greenwood (Harold Lowery).
  • Attract readers: Let’s face it, romance writers have a long history of names that scream romance. If your name is Jane Plain (no offense to any real Jane Plains), readers may subconsciously avoid your books, unless they’re looking for a sweet romance. Anyone looking for a sweet romance might be put off by an author named Ava Wildnight.
  • Poor sales under another name. If you have a name that isn’t selling (particularly in traditional publishing), you can pick a new name and start over.
  • For the fun of it. I’ll admit, I have a list of pen names that I think would be fun.

Note that you can’t use a pen name to hide from legal obligations whether you owe money, have a warrant out on you, or have a contract with a publisher. For example, changing my name wouldn’t nullify my contract and give me rights back to any of my traditionally published work.

The Challenge of Using a Pen Name

The biggest challenge of using a pen name is being more than one person. This is mostly a factor if you’re already busy maintaining a brand under your own name. Managing two Facebook, two Instagram, two websites, two emails, etc isn’t easy.

Going to events as a pen name can be interesting, although I’ve managed it. I’ve gone to events in which I’ve been two authors. Today, most events I go to my author friends ask me who I am while there. I answer to all my names now. Of course, if you’re hiding that you write romance, you won’t go to events, which is a shame because they’re fun, inspiring, and a great way to sell books.

Another issue is maintaining anonymity if that’s your goal. Today, anyone who really wants to find you can. There are a few things you can do to make it harder, but there’s no guarantee that others won’t find out about your pen name.

Crafting an Awesome Pen Name

It’s important to remember that the name you pick will become your brand. It’s also one that you may need to learn to respond to when you’re attending signings and book events.

What to Consider When Choosing a Pen Name

Because your pen name will be your brand and needs to attract readers, you need to consider the following when selecting your name:

  1. What is your purpose? Are you trying to maintain your privacy or simply shorten your name? For example, Lucy Maud Montgomery wrote under L.M. Montgomery because she didn’t like her name Lucy (Anne of Green Gables fame). She didn’t change her name, but simply used her initials. V. C. Andrews’ real name was Cleo Virginia Andrews.
  2. Consider Cultural Nuances: A white author just got into hot water for using a Chinese last name for the purpose of making readers think they were Chinese. You also need to consider the cultural meanings of potential pen names. Fanny is a name in the U.S. that some might snicker at, as fanny can also mean “butt.” But in the U.K., fanny is slang for vagina. (This is why many books and movies end up with different titles in different countries.)
  3. Consider Audience Perception: Names like Ava Wildnight can work for spicy romance, but perhaps not sweet or inspirational romance. Think about how your pen name might be seen in different places or by various readers. What works well in one market might not work in another.

Brainstorming Possible Names

This is the fun part.

1. List names that you like: I like to brainstorm first names and last names, playing with them like magnetic poetry. I’ll have a list of first names like Ava or Grace or Maxie or Roxie, and a list of last names like Foxx or Gray or Dumont etc. Then I mix and match:

  • Ava Foxx
  • Ava Gray (this is taken)
  • Ava Dumont (no…I used that as a character in a book)
  • Grace Foxx
  • Grace Gray
  • etc.

2. List family names: Mine your family tree for names. My sister chose her middle name with a variation of our grandmother’s maiden name. Gray and Arrington are names in my family tree that I like. I’d love to use them together such as Emma Gray Arrington, but that’s too long.

3. Check out baby name books or websites: I love this for character naming, but it’s a great way to search for pen names. You can look up popular names from the year you were born. Or perhaps names that have your same initials.

4. Use a pen name generator. Here are a few you can check out:

  • Reedsy’s Pen Name Generator: Enter a first letter, the name’s gender (or neutral), and the language, then click Generate Name (I was given Jane Blake).
  • Masterpiece Pen Name Generator: Fill out a list of prompts and then click Generate to get a list of possible names for various genres. It gave me Suellen Mikedress, Skye-Anne Sillyflower, and Shelley Thornlove as possible pen names.
  • Fantasy Name Generator: Writing a fantasy or even Victorian romance, this name generator has hundreds of types of names. You can click on “Random Generator” to be taken to one of the many options, or select a specific generator to get 10 names. I selected Red Queen Names, then clicked the “Female” option below the list and was given: Claire Wallace, Fory Cole, Hollie Whistle, Willow Farley and more.
  • Fake Name Generator: Enter the gender (or random), the name set (Country background), and language. Under advanced options, you can select age as well. It gave me Mary R. Boudreaux. (This makes me think of Jack Boudreaux from Tami Hoag’s Cry Wolf…I loved that book!)

Narrowing Down Your Options

Once you have a list of possible names, it’s time to assess and research them.

  1. Does it fit with your genre and subgenre? Again, you want a name that fits with the type of book you’re writing. A name like Serinity Grace fits will with sweet or inspirational fiction, whereas Ava Wildnight doesn’t.
  2. Is it easy to pronounce, spell, and remember? For example, I love the sound of the name Saoirse, but many readers wouldn’t know that it sounds like Sersha. And if I said “Sersha” they wouldn’t know to search for Saoirse when looking for me or my books.
  3. Search for the author’s name on Amazon. I love the name Ava Gray, but it’s already taken. Aside from possible legal hassles, I wouldn’t want my readers accidentally going to her books. Also consider how close the name is to another author. Could I get away with Avaline Gray? Or Ava Grayson? Maybe, but I have to consider again if readers might confuse that name with Ava Gray’s.
  4. Search for the name’s URL. You can type the name with .com into your browser (e.g. avawildnight.com), but you’ll also want to search the domain in registrar to make sure someone hasn’t bought it, but isn’t yet using it.
  5. Search for social media profiles that already use the name. Again, your goal is to choose a name that isn’t already in use. This is a challenge depending on the name you want to use. There are other Jenna Harte’s in the world. If you find your name, but they’re not an author, can add “author” to your social profile name (e.g. @JennaHarteAuthor)
  6. Do a trademark search in your country. While you can’t trademark a given name, it is possible to trademark a pen name. Odds are, you’d know the name is taken as trademark requires known branding behind the name. But it doesn’t hurt to check your country’s trademark office:
    1. US Trademark Search
    2. UK Trademark Search
    3. Canada Trademark Search
    4. If you’re in a different country, search your country and trademark office in Google. (E.G. Australia trademark office).

Even if your name isn’t trademarked, do be careful. Don’t use existing big names in any industry. First, you don’t want to send your readers to someone else by accident. Second, you don’t want to risk a lawsuit. For example, you don’t want the pen name of Dolly Parton or anything similar, such as Dollie Parden.

Establishing Your Pen Name

Let me start by saying that I’m not a lawyer nor an expert on intellectual property. Please check with a lawyer if you have questions or concerns. But here is some basic information to guide you through using and protecting your pen name.

Assuming you’ve done the work above and made sure the name is available for use, here’s how to set about using the name:

  1. Buy the domain for your pen name. Even if you don’t plan to set up a website yet, buy the domain URL and get it with .com (not .net or any other ending). It will cost $10 to $20 and ensure that you own the name when you do decide to build a website. It also protects you from someone else buying the name and using it, which could confuse readers. Imagine choosing Serenity Grace for a sweet romance author name, but someone else buys it and uses it for porn. If you’re hiding yourself behind a pen name, pay the extra for privacy so that anyone looking up the WHOIS for the domain information won’t see your given name as the owner. I use Godaddy for my domains but you have other options.
  2. Set up social media profiles in your pen name. You don’t need to be everywhere in social media. Instead, think about where your readers hangout to learn about the type of books you write. This could be TikTok, Instagram, Facebook, etc.
  3. Set up your business using your pen name or a publishing name. You can use your pen name as a business, or set up a publishing business and have your pen name be a business under it. You can operate as a sole proprietor to avoid the paperwork and cost of setting up an LLC (although down the road you’ll want to consider setting up an LLC). With an official business (sole proprietor or LLC) you can open a business banking account, which will be important to write-off your publishing expenses on your taxes. I’m not a business or tax expert, so please discuss this with your financial advisor and attorney to make sure you’re doing what’s best for you.
  4. Submit a Fictitious Name Statement (sometimes called Doing Business As). Check with your city or county clerk’s office on how to do this. You can probably do it online for a $10 or so fee. If you set up an LLC under a different name (for example I have a business name for my LLC), and want to use a pen name that is different, you may need to do an FNS or DBA under both names; one for the LLC and one for the pen name business within your LLC.
  5. If you’re traditionally published or want to be, give your agent or publisher your pen name. You can submit your queries with your given name and pen name, for example: Sally Sue writing as Sally Grace. When signing contracts, sometimes you can use your pen name, but more often you’ll use your legal name.
  6. Use your pen name on your books, marketing, copyright notice, and other materials produced for the name. Use your legal name on contracts and business accounts. For example, your business name may be your pen name (and people can write checks to you in that name) but your bank will have your legal name on the account.
  7. Register the copyright for your work. You can use your pen name, but over at Jane Friedman’s site, Attorney Helen Sedwich recommends registering your work under both your pen name and legal name. If you’re hiding behind a pen name, you should be okay because readers aren’t likely to hunt you down by copyright. You might want to check out Helen’s book, The Self-Publisher’s Legal Handbook for more great tips to keep your publishing empire on the right track.

Protecting Your Pen Name: Copyright and Trademark Considerations

You can’t copyright your pen name. You can only copyright work created by the pen name.

You can trademark your name, but you need to prove that the pen name is a unique brand. When you hear J.K. Rowling, you think of all things Harry Potter. Dr. Seuss is trademarked as well. Most authors don’t go through the time and expense of trademarking their name.

Every now and then, do a search or set up Google Alerts to keep track of your pen name. If another author is trying to use it and you haven’t trademarked it, you can send them a note to let them know the name is being used and indicate why it’s not to their advantage to use an existing name (they might send their readers to you by accident). If that doesn’t work, contact a lawyer.

Building a Brand with Your Pen Name

I gave a list above of author pen names. When you read them, what do you think of?

Nora Roberts
J.D. Robb
Christina Lauren
E.L. James

Their names tell us what they write because the name is their brand.

What is a brand? I love the definition of brand being a promise of an experience. When I pick up J.D. Robb, I know what I’m getting and she delivers every time. That’s what you want for your readers. When they see your pen name, they’re excited because they know what sort of romantic adventure they’ll be going on.

This is why many romance writing courses recommend staying in a single lane with your writing. While some authors have gotten away with criss-crossing genres, writing across different genres can make it hard for readers to know what they’ll get. If I pick up Jayne Ann Krentz, I know I’ll get a contemporary romantic suspense, which I love. Amanda Quick readers get a historical romance. Same author, different brands.

So how do you build your brand?

  1. Build your identity. Note that I’m not saying create a different person. In this case, I’m talking about branding assets: your picture or logo, tagline, color scheme, etc. When it comes to your picture, an image of a person creates greater connection with readers, but if you’re hiding that you write romance, you can create a logo in Canva (many authors have a logo).
  2. Be consistent with your brand. Have the same name, photo or logo, and tag lines across all your platforms from your website and social media, books, ads, etc. Stick within your romance subgenre, including tone for your books. One thing I wish I’d done is choose a pen name for my cozy mysteries to separate them from my romances since cozy mystery readers don’t usually like to read spicy stuff and my other mystery series has some spice. Staying consistent makes it easy for readers to recognize your work and your unique name.
  3. Engage with your readers under your pen name: Connect with readers by joining online groups, answering their questions, and sharing interesting tidbits about yourself (within your comfort level). Be consistent with your tone and attitude. Pippa Grant has a picture of herself with unicorn horn and the opening of her bio is, “Pippa Grant wanted to write books, so she did.” Her emails are quirky and fun. Rina Kent uses a logo on her author page and her bio, while interesting, doesn’t have the quirky tone that Pippa’s does.

Side Note: One concern many authors have is about deception and having readers get mad learning the name they’ve come to know you by isn’t really your name. Most readers understand authors use pen names. Plus, you can be you just under a different name. Your interests and personality don’t have to change. It shouldn’t. You should be authentic. At the same time, you don’t have to reveal all of you all the time.

Do you have other tips or ideas for using a pen name? Let me know in the comments below!