jennaharte
5 Easy Ways to Level Up Your Writing
November 11, 2021 in Blog, Writing Romance
Successful authors mystify us with how easy writing seems to come to them. Some people believe people are born with the skill to write or they’re not. However, writing is a skill that can be learned. Even the best writers have improved from when they started. Nearly every writer I talk to shares the same tips and hacks for improving as a writer. Here are a few of them:
1. Write Regularly
You don’t have to write every day, but it’s easier to stay in the flow of your work and in the habit of writing if you do. I write every day if I’m working on a book unless it’s a holiday, birthday, or a family gathering. If you can’t write every day, write as frequently and regularly as possible.
2. Read Regularly
Writers are readers. Read a variety of books to expose yourself to different styles of writing. Most writers avoid reading in the genre they’re writing in as they’re writing. However, when you’re not writing, you should absolutely read in your genre so you can stay up-to-date on the latest trends. Consider keeping a reading journal with quotes, your impressions, and other observations you make that can help you in your writing. I often write words used in situations I hadn’t considered using them in. For example, the word shimmer in a love scene.
3. Don’t Edit as You Write
Nothing slows down the creative writing process faster than switching to editor mode. It can also make you doubt your abilities.
I’m convinced writing and editing use different sides of the brain and can’t work simultaneously. You might think you can in the same way you think you can multitask. The truth is, you’re doing one or the other.
When you write, focus on getting all the ideas in your head on the paper, regardless of the quality of writing, spelling errors, missing punctuation, and everything else that can be wrong. When you’re done writing, then you can revise.
4. Accept that First Drafts Suck
No one who makes a living writing publishes a first draft. I saw a Facebook Live with Nora Roberts in which she indicated she had four to six revisions before her books were published. The good news is that the more you write and get critiqued, the better the first drafts get, but they’re still not publishing quality.
Just accept that your first draft will be messy and ugly. It will have weak words, passive voice, clichés and all the stuff you’re told not to use. But the first draft isn’t the place to worry about them. Revision is.
5. Get Feedback
The more you do something, the better you get at it. But in writing, you need to know what areas you’re weak in and how to strengthen your prose. So writing regularly and getting critique are crucial to improvement. Critique and editing have vastly improved my writing. Hands down, they are the top two reasons I get paid to write now. I highly recommend joining a critique group. If you can’t find one and would be interested in one through Write with Harte, let me know.
Getting critique can be hard. You need to listen for the constructive criticisms and tips, and avoid feeling like your book is being attacked. But if you pay attention, you’ll learn easy ways to instantly improve your writing. Some of these tips you’ll internalize and use them as you write your draft. Others you’ll use when you revise. Check out Write With Harte’s post on 7 Tips to Dealing with Critique Feedback
How to Master Show vs. Tell for a Swoonworthy Romance
November 4, 2021 in Writing Romance
It’s almost like a commandment:
Show, don’t tell.
The problem is, many writers struggle with knowing the difference. After all, isn’t everything we write part of telling a story?
Read text of this post below the video.
Here’s what you need to know about Show Vs. Tell
Showing creates a visual impression.
Telling provides information.
Why is showing so important? Because creating a picture or movie in your readers mind is what evokes emotion. It’s what connects them to your characters to care enough to read on.
How to show instead of tell
Use the Senses:
Ask yourself, what does the thing want to convey look like? Or smell like? Or feel like. Or sound like? Or taste like. In other words, use the senses to deliver the information.
Tell: Jane was cold from the snow.
Show: Jane pulled her coat tighter around her.
Show: Her feet sank into the snow, slowing down her progress.
Show: She inhaled the frigid, clean air.
Use Strong Verbs and Active Voice
Active verbs do better at evoking imagery for your reader than passive state-of-being (to be) verbs.
Passive: The date was planned by Bob.
Active: Bob planned the date.
Use Dialogue, but Don’t Info Dump
If you have to parley information, do it through action, such as dialogue.
Tell: They had to get out of the car before it exploded.
Show: “We have to get out of the car. It might explode.”
Don’t Explain Things
Janice Hardy has an excellent article on red-flags of telling instead of showing that you should read. The essence of the article is that whenever you’re explaining motivation, emotion, or description, you’re telling, and she gives you the words that can clue you in to explaining instead of showing. Along with this tip is to avoid using self-reflective words such as noticed, realized, wondered, etc.
Jane cried out in pain. (What does this look or feel like?)
Jane could see that her words hurt him. (What is she seeing that makes her think he’s hurt?)
Jane wondered if she was safe. (Was she safe?)
HOWEVER…Telling isn’t always wrong.
Sometimes you want to give information instead of showing. If your character is going through mundane activities such as getting out of bed and ready for work, we don’t need a play-by-play of that, unless, of course, it’s important to the plot or revealing character. You can tell introductions between characters and save the “Hi.” “Hello.” “How are you?” “Good. And you?” In these cases, telling gets us quickly from something unimportant or mundane to the next bit of action.
Writing Intimacy in Sweet and Spicy Romance
October 21, 2021 in Blog, Writing Romance
Intimacy is often used as a euphemism for sex, but intimacy isn’t just about sex. Whether your book is steamy or sweet, intimacy lets readers know the couple have something special with each other.
Read text version below video:
What is intimacy?
There are six types of intimacy, which offer creative opportunities for writers when developing a romance.
1. Emotional Intimacy:
At some point in your novel, your characters need to have emotional intimacy. While this isn’t limited to romantic relationships, in the romance novel, it shows the deep feelings of trust, respect, and love binding our characters together. They feel safe to share their deepest desires, secrets, fears—their deepest selves. It’s usually expressed through communication.
2. Intellectual Intimacy:
This involves the level of comfort in sharing of opinions and ideas, even if they differ from their partners. In a romance, it would be shown by the characters feeling free to think for themselves, and believe their opinions and beliefs are valued, even if they’re different.
3. Creative Intimacy:
This involves feeling comfortable in expressing passions and interests. They don’t have to be shared passions or interests, but each person in the couple needs to feel safe to express their creative side.
4. Experiential Intimacy:
This all about shared experiences that connect people. It can be created through working together, or simply living life with another person (family, roommate, friends, etc) and having shared memories. The inside joke comes from experiential intimacy.
5. Spiritual Intimacy:
While this could include religious connection, it goes beyond that to shared values and beliefs. This is common in sweet romances. However, differing values or beliefs can make for conflict in any type of romance.
6. Physical Intimacy:
You might think this is sex, and while it could be, that’s not all it includes. Holding hands, hugging, cuddling…any loving touch is physical intimacy. Both steamy and sweet romance can have physical intimacy. The difference is that steamy will include sensuality and sex, whereas sweet romance focuses on the emotional connection of a touch, not the sensual.
What I like about the above types of intimacy is that by including some of them in my romance, I can increase believability in my characters’ coming together. Sex isn’t love, so they have to have other opportunities to bond emotionally as well. In fact, sweet romances focus highly on these other forms of intimacy (experience, spiritual, intellectual), but so too should romance with physical intimacy.
By providing other opportunities for intimacy, either through shared experiences, values and beliefs, or any of the other forms of intimacy, you deepen their connection.
How to Market Your Book without Social Media
October 6, 2021 in Blog, Marketing
Earlier this week, Facebook and Instagram suffered a massage outage, affecting over a billion users worldwide. For the casual user looking for recipes, updates on family members, or cat videos, the outage was no big deal. But for marketers, such as authors selling their books, the outage meant ads weren’t running, scheduled posts of book quotes didn’t post, and followers weren’t engaging.
I’ve had a love-hate relationship with social media for some time. I post on Twitter, but never read my feed because I can’t keep up. I’m on Facebook because I feel compelled to be there, but FB treats its users like crap. Worse, I pay for ads, so I’m paid to be treated poorly. I’m still iffy on Instagram’s effectiveness. I enjoy watching TikToks, but haven’t been able to create a system by which I post regularly. I have a dormant Pinterest page as well.
Except for FB ads, I’m not sure how well these platforms have helped in book sales. One could argue that my lackluster postings and irregular appearances on social media are to blame. That could be true, although I regularly post to my FB group and page.
However, with the outage, and FBs bots that willy nilly block users’ content and ads, authors have to develop marketing tactics outside of social media. You can’t leave your books sales in the hands of third parties. The outage highlights that.
Carol J. Michel posted an article on Jane Friedman’s blog in which she talked about doing a 30-day social media detox from Facebook, Instagram, and Twitter (she kept her LinkedIn page). After the 30-days, she reduced her FB friends from 750 to 75 people she really wanted to stay in touch with, continued to ignore Instagram, and deleted Twitter. Now, a year later, she doesn’t regret or miss social media.
What struck me most about her article was the research she did on the shelf life of a post. Doing my own research, I found various timeframes, but all were within close limits. In general, the lifespan of content is:
- Twitter: 15 minutes
- Facebook: 5 hours
- Instagram: 21-48 hours
- LinkedIn: 24 hours
- TikTok & Snapchat: minuscule unless goes viral
- YouTube: 1-3 months
- Pinterest: 4 months
- Blog post: 1-2+ years
I found this data disheartening considering the time I spend creating content. I take longer to create it than it exists in many cases.
I’m not saying social media is a complete waste of time because there are plenty of authors who have large followings that consistently buy. I follow Pippa Grant, and her group members are the types of fans who buy swag and share pictures of who they think her characters look like, and much more. But most authors, even those with readers who enjoy them, don’t have that level of excitement, and to create it on social media is a job in and of itself.
Maybe you don’t want to quit social media (I still feel obligated to be on Facebook), but maybe the outage and the data above will encourage you to develop alternative marketing tactics that make better use of your time and don’t put you at risk if there is an outage or a FB bot decides it doesn’t like you.
Before I give you my tips for marketing without social media, I want to encourage you to build your author platform base, which includes:
- Author website: Many authors put this off because of the cost, but the alternatives put you at the mercy of other platforms, which will promote other authors and shiny doodads to distract your reader. Many aren’t customizable. Some have rules that make it hard for you to promote (e.g. if you’re an erotic romance author). Having your own site is the best way to give your readers a place to go to learn about you and your books without distractions or penalties. Some marketing experts recommend having a blog as well. If you’re going ot blog, I recommend having it on your author website (as opposed to two different sites). With that said, I don’t blog on my author site anymore. Here’s a post I wrote about it.
- Email list: I have a post in which I explain how email has higher read rates and conversion rates than social media. Plus, the people who sign up for email are more interested in you than those who click “follow.” It also gives tips on how to create an email list, what to send, and how to grow it.
Social media can be a part of your platform, such as having an author page, but again, you don’t own your FB page so you’re at the whim and mercy of the platform.
How to Market Your Book without Social Media
Once you have your author website and email, you need to reach your readers. One thing I think many authors miss in marketing is that it’s all about outreach. Building a website or posting on social media works only if people know about you. If they don’t know you, they won’t read your books or blogs or social posts. You’ll be lonely if you expect people to find you.
Instead, marketing is about going out and finding your readers and inviting them back to your home (website).
Here are tips for doing that:
Build your email list!
I can’t emphasize enough how important this is. Email lists have a greater power to sell your books than any other source. Here are tips on building your list:
- Offer a free book (e.g. first in your series, a prequel, or bonus material) in exchange for a reader’s email address
- Include your email list in your books!
- Have an engaging onboarding sequence that keeps subscribers on your list, and contact them enough that they don’t forget you, but not so often they get annoyed. I email my list once a week sharing interesting anecdotes or asking questions (recently I asked my lists opinion on pumpkin spiced lattes), provide links to free books (from giveaways–see below), and of course, share info about my books, but sparingly unless I’m launching. You can get more details from this post about email.
- Participate in giveaways. Bookfunnel and Prolific Works both offer opportunities to join in giveaways. My list grows by several hundred subscribers a month using this method. Over 90% of them stay on my list. Pick giveaways that target your readers (don’t join a sweet giveaway if your book has sexy bits).
- Do swaps. Bookfunnel recently added a swap feature to its services. Bookclicker is another swap resource many authors use. You can do swaps or buy space (usually $10 to $20) in another author’s newsletter. Choose authors who create books similar to yours in subgenre, heat, and tone.
- Include your email list (link to your giveaway and email signup) in your outgoing emails and wherever else you have a bio.
Find Your Readers and Reach Out to Them
- Search for blogs and podcasts your readers visit, and pitch them as a guest. Have a schedule where you pitch one or two a week. Note, your goal is to find romance readers of your genre. While writing blogs and podcasts can be informative, those listeners may not be your readers. Instead, find romance book related blogs and podcasts and pitch to be a guest.
- Submit to a serial app. Radish, Amazon Vella or Kiss will serialize your book. Note that Amazon Vella wants unique content. Radish seems to work like Wattpad, where you post your content and create your own pricing. It’s unclear to me if you can serialise published books on Radish. Kiss will take your published book and serialize it for you on its platform. If your book is in Kindle Unlimited, don’t serialize it. However, you can serialize your list giveaway book.
- Contact book clubs. This is one situation in which social media can help in that you can find book clubs on them. Some are virtual, but you can Zoom or Skype into in-person book club meetings. Contact your library about local book clubs.
- Set up readings or signings at local bookstores or other locations in your area, such as a cafe. If you’re self-published, getting into the big bookstores is a challenge, but independent bookstores often work with independent authors. If you use print-on-demand that doesn’t allow returns, you can ask to sell on consignment.
- Attend reader events. There are ton of romance-oriented reader events throughout the country. Many general reader events have a romance track. Find out how to take part as a panelist or speaker so you can sell your books. Some events are signing events in and of themselves. You buy space at a table and attendees show up to shop.
- Library events. I’ve spoken at my library twice and every time I sold out of books!
- Be creative. Where do your readers hangout and how can you hangout with them?
Whether you’re like me, and are burnt out on social media, or you love social media, it pays to have other marketing strategies at work for those times social media goes offline or limits you.
Do you have other ideas on how to market without using social media? Please share them!
Are you a member of Write With Harte? It’s free to join and gives you access to a growing library of tools and resources, romance writer groups and forum, and you can have a free author profile! Don’t wait. Join Now!
Ready to Plan and Write Your Romance Novel?
September 28, 2021 in Blog
It’s that time of year…time to prepare of National Novel Writing Month (NaNoWriMo) where millions of writers across the globe set out to write a 50,000 word novel during November. In anticipation of the challenge, they plan in October.
Some writers believe NaNoWriMo is a gimmick that promotes poor writing. I can spend a whole other blog post questioning why writing more words more often is automatically considered “poor writing.” Instead, I’ll share my thoughts that NaNoWriMo is a great way for a would-be or struggling writer to jump-start new writing habits and to start and finish a book.
Many NaNoWriMo participants have parlayed their 50,000 words, after lots of editing, into a published work, including Sara Gruen’s Water for Elephants and Erin Morgenstern’s The Night Circus.
It sounds daunting to write 50,000 words in 30 days, particularly in the middle of the holiday seasons, but it can be done and I want to help you.
FREE Preptober and Writevember Romance Writing Challenge
For many years, it took me forever to write a book. I was successful a few times at NaNoWriMo, but it wasn’t until I became a ghost writer that I really learned the tips, tricks, hacks and tools to writing regularly and finishing books within weeks instead of in months or years. I want to share these strategies with you during Preptober and Writevember Romance Writing Challenge
The goal of the Preptober and Writevember is two-fold:
- Plan a novel (October)
- Write a novel (November)
The challenge starts October 1st, and each day in October, you’ll get an email with information, tips, and homework to plan your romance novel. Most lessons won’t take very long. Others might take an hour. Of course, finding time will be one of the topics covered so that when November comes, you have the time and organized ideas to write 1,667 words in an hour or 90 minutes.
You’ll continue to get a daily email in November with additional tips, inspiration, and pacing cues to help you stay on track.
Along with daily emails, there will be weekly Zoom meetings to recap the week’s goals, ask questions, and get support. In November, the Zoom calls will include writing sprints.
Participants can connect between calls by joining the private Romance Writing Challenge group here at Write with Harte. If you haven’t joined Write with Harte, it is free, and gives you access to a variety of tools, as well as the ability to take part in groups and forums.
Don’t wait, join now! Learn more and sign up for free here: Preptober and Writevember Romance
This Watch for the 2024 challenge announcement coming soon!
What is Universal Fantasy and Can It Really Boost Book Sales?
September 23, 2021 in Blog, Writing Romance
The other day, a writer I follow on Facebook was gushing over a book on how to use universal fantasy to sell a book. Interestingly, the next morning, my ghostwriting client requested that our next book use universal fantasy concepts. At that point, I bought the book, 7 Figure Fiction: How to Use Universal Fantasy to Sell Your Books to Anyone by T. Taylor, and spent the next few hours reading it and taking notes.
T. Taylor has created a book that provides an interesting way to conceptualize what draws readers into a book. The ability to pull readers into your story is especially important for romance writers in which having readers feel connected to characters and go on the emotional roller coaster ride that is involved when falling in love is our job.
What is universal fantasy?
Taylor immediately points out that universal fantasy is not a trope. She explains that a trope is what your story is, whereas universal fantasy is why it is good. It’s why readers feel things and connect with your books. She refers to it as “butter,” which is the ingredient that makes food tasty, rich, and more satiating.
Later in the blurb portion of the book, she suggests readers pay attention to parts of a blurb that spark something inside that makes them imagine themselves in the same situation as the character. That is the real essence of universal fantasy.
The best way for me to understand and describe universal fantasy is like the difference between regular POV and deep POV. One is surface level storytelling, whereas the second immerses readers into the story. Here, tropes are regular themes readers enjoy while universal fantasy taps into deeper desires, wishes, and fantasies that pull the reader into the story.
Note that in this case, using the word “fantasy” isn’t just about romantic or sexual fantasies. It refers to all the primal, deep-seated desires people have, such as feeling secure, the feeling of belonging, the desire to overcome, the need for excitement, etc. In romance, some of these wishes can be romantic or sexual fantasies such as the sexy billionaire obsessed with the plain Jane or the idea of destined love. But it can be more than that as well.
Another point she makes is that these fantasies are not necessarily things we want to experience in real life. Take Fifty Shades of Gray, for example. If Christian Gray lived in a trailer, he’d be seen as abusive and disturbed. But for some readers, the book taps into universal fantasies that involve being swept up by a powerful, rich, broody, wounded man, who exerts his power, but in the end falls for the one and only woman whose love can save him. It’s dumb in real life, but in the make-believe world, it taps into secret fantasies.
Examples of universal fantasies include:
- Swept away from a boring life to a life of luxury
- The bully who really loves you
- Most popular guy chooses you
- Wounded character
- The makeover
- True love match
- Badass woman
- Comebacks
There are more, but you get the idea. These are the themes or story archetypes that tug at readers’ heartstrings.
How to Write Universal Fantasy into Your Novel
The good news is that you probably already use universal fantasy in your stories even if you haven’t consciously decided to use it. If you’re using a trope, you probably are including a universal fantasy because tropes tap into universal fantasies.
In her book, Taylor illustrates the concept of universal fantasy using fairytales such as Beauty and the Beast and Cinderella, highlighting the universal fantasy archetypes such as being plucked from a dull life into one of riches. From these examples, it is easier to get a sense of what universal fantasy is. However, it’s more difficult to figure out how to translate this concept into executable writing craft. Simply deciding that you’re going to use a universal concept such as a genuine love match doesn’t mean that it’s going to resonate with your readers.
Taylor offers advice to use universal fantasy in your plotting, blurbs, and even your ads. I think she is spot on to recommend tapping into these archetypes in your writing and in your marketing. After all, you have to reach readers emotionally to get them to buy.
The one place I felt the book fell short was in explaining how to write in a way that taps into universal fantasies. Simply listing the universal fantasies you want in your plot, chapters, and scenes doesn’t make them happen. How do you string words together that reach a reader’s desires?
Here are my tips to writing universal fantasy:
1. Use Taylor’s advice to make conscious choices about the universal fantasies you’re using in the book plot, as well as by chapter and scene. Even if you’re a pantster, you can determine the universal fantasy you’re tapping into when you sit down to write. Again, you probably already use a universal fantasy, but by being conscience about what you’re trying to tap into gives you the focus you need to write in a way that reaches readers.
2. Understand what it is about the universal fantasy that resonates with readers. Why do some reader, like me, love second chance books? The second chance trope taps into a universal theme of one true destined love. What do readers love about that? That’s what you’re trying to tap into when you’re writing a romance.
3. Use deep POV, which gives readers an overall immersive experience. This includes avoiding unnecessary words, reducing dialogue tags, showing not telling, and limiting all experiences (thoughts, feelings, etc) to the POV character.
4. Use sensory details, especially emotional ones. If you writing in deep POV, you’re already using sensory details, but I want to highlight it because you reach readers’ deep-seated fantasies through emotion. This is where show not tell is crucial. Readers need to feel everything a character is going through: the yearning, the anguish, the ache, the bliss, the hope etc. Telling the reader that the character is heartbroken isn’t the same as writing about the pain of heartbreak. Writing with sensory detail so that readers can envision what is going on and feel all the feels is where universal fantasy exists.
What are your thoughts on universal fantasy?
What is Camp Nanowrimo?
June 29, 2021 in Blog, Writing Romance
If you’ve been spending any amount of time reading blogs or in writing groups, no doubt you’ve heard of National Novel Writing Month, more affectionately called, Nanowrimo. Nanowrimo first started in November 1999 with the challenge to write 50,000 in 30 days. Since then, writers around the world use October to plan, and on November 1st, begin the daunting task of writing a novel.
Over the years, many Nanowrimo books have become bestsellers, including Water for Elephants by Sarah Gruen, The Night Circus by Erin Morgenstern, Fangirl by Rainbow Rowell, Wool by Hugh Howey, and Cinder, Scarlet and Cress by Marissa Meyer (yes, all 3 were written during a single Nanowrimo). Of course, having a six-figure traditional publishing deal isn’t the only marker or success. There are countless more Nanowrimo books that are published, many of which sell well for their authors.
In 2011, Nanowrimo launched Camp Nanowrimo as an extension of the November Nanowrimo. Two camps are held each year; one in April and one in July. The BIG difference between November Nanowrimo and Camp Nanowrimo is that in November, the goal is to write 50,000 words of a new, not ever started, book, whereas, in April and July, you can choose your own project. That means you can write:
- A novella
- A short story
- Poetry
- A play or screenplay
- Revise a manuscript
- Or, my favorite use of Camp Nanowrimo, finish something already started
You can set your own goals whether that’s to write 100 words or 100,000 words.
In essence, Camp Nanowrimo is a challenge designed by you to help you achieve whatever writing goal you have now.
For 2021, I plan to finish Come to Me, book four in the Southern Heat series that was supposed to be done in June. I have many words to write and I’ll be out of town for part of the month, but I’m determined to get back on track with my writing, and what better way to do that than with a challenge.
If you’d like to join me, or just support me, you can do so through the Discussion Forum in the Accountability Group.
Build Your Author Email List of Raving Fans
A Complete Guide to Email Marketing for Romance Authors
I see a lot of questions from new authors in groups asking about the best ways to market their books. Experienced authors tend to respond with the same tips:
- Website
- Email list
- Social media
But budget-conscious new authors often put off the first two. Especially for indie authors who have already spent money on a cover and editing, forking over more money for email marketing isn’t something they want to do.
While there are free options for marketing, I’m like the other authors in advocating for a website and email list. You need an author home or hub that you own (website), and you need a reliable effective way to stay in touch with readers (email). While there is a place for social media, it can’t replace email.
You can read a text version below the video.
Why build an email list?
Many people seem to think that the effectiveness of a social media following is the same as having an email list. In fact, some might think social media is better. Five thousand followers to your author page must be better than 1000 email subscribers, right?
Actually, that’s wrong. Here’s why:
👉First, it’s easy to click follow since there’s no real commitment on the follower’s side. All that a follow says is that a person is willing to have your posts show up on their feed.
But someone who gives you their email is giving you something much more valuable than a follow. They only do that if they truly want to hear from you.
👉Second, the number of followers that will see your posts is minuscule. On an author page, a tiny percent of people who liked your page will see your post on their feed. You have to boost (pay) to have a bigger percentage of people to see it, the operative word being a percentage. Even a boost doesn’t guarantee that all your page fans will have your post on their feed.
Email, on the other hand, lands in your readers’ email box. The chances of them seeing it rise greatly. According to Hootsuite, only about 5.2% of your fans will see your post. If you have 3,ooo fans, that means 159 of your followers might see your page post.
The average click-through rate on Facebook (people who click on the link in your post) is declining according to Smart Insights, and is currently about 1.1 %. That means you might get 33 clicks on your post.
Email open rates vary depending on the quality of your subject lines and emails, as well as the quality of your subscriber. The average open rate is 17% to 18%. If you have 1,000 subscribers and 18% open your email, that’s 180 people who have not only raised their hand and asked to hear from you by giving you their email address, but also who open it to see what you have to say.
Campaign Monitor reports the average click-through rate in the email (click on the link in the email) is 2.6%. That means 26 people will click through. Now, I know what you’re thinking, 33 (FB) is more than 26, but what this doesn’t consider is the quality of the click.
Optin Monster reports that social media has a conversion rate (percentage of people who buy) of 1.9% whereas email has 6.05%. Using our numbers above, out of the 33 Facebook clicks .63 people will buy from you, but nearly 2 (1.6) of the 26 will buy from email. If we use the larger numbers, 3,000 followers versus 1,000 subscribers, the conversion would be 57 purchases from social media versus 60 in email.
You may decide that 57 is enough, but what if you could have both, 127 sales? That only happens if you have both, social and email.
👉Third, like a website, your email list is something you own. You might be fine with your social media results, but what happens when the platform changes the algorithm or a bot starts blocking your content (which happens)? Even paid ads are seeing a decrease in results based on changes at Facebook and Apple.
With email, you own your list and you can email as much or as little as you want. There’s no algorithm to impact who gets your email.
So now that you see how important email marketing us, let’s cover ways to create and grow your author email list:
Setting Up Your Author Email List
First, you have to set up your email list, if you haven’t (if you have a list, skip down to getting subscribers):
- Sign up for a list management service. I’ve used Aweber since 2004 and have always been happy with it. I can have more than one list (i.e. if you write in different genres), run campaigns, segment my list, and more. Aweber now offers the option to host a landing page, so if you didn’t have a website, you could still have a page with your email sign up on it. The Write a Romance in 30 Days Challenge uses an Aweber landing page. I’ve looked at other email services such as MailChimp and Convertkit, but I’ve found that in the long run, as my lists grew, Aweber was still a better deal. You can get a free trial of Aweber here.
- Offer people something in exchange for their name and email. Unless a reader has already read your book and loved it enough to hunt you down and sign up, you’re going to have to give potential readers something more than just “Sign up for updates.” The ideal giveaway is the first book in your series or a related story or prequel to your existing book. The idea is that you’re giving readers a taste of what you offer in your books so hopefully, they’ll buy your other books. Some authors giveaway chapters of a book, but a complete book will be more enticing. To deliver your book, you can host it on your own website server or use Bookfunnel.
- Have an onboarding series of emails. My author welcome series is 5 emails delivered over 10 days. The first one welcomes the subscriber and delivers the book. It gives a couple of factoids about me and then asks something about them (I want them to engage with me). In the second email, I tell them about how my series came to be and offer them a special deal on the complete box set (I also sell directly from my website), then I ask them another question. The later emails offer them ways to follow me such as on Facebook or Bookbub and the last one tells them about my other books and ends with another question.
- Set up an email schedule. This is where many authors struggle as they have a hard time being consistent. Staying on a consistent schedule has been my biggest challenge. I like to email once a week, which can be hard. Many authors email only once a month. When I email, I try to share an interesting or funny anecdote. Recently I shared my pet peeves in reading romance and other time shared my thoughts on how Wednesday should be a midweek off day. Avoid sending only “buy my book” type emails. Many author emails I get are only about writing and publishing, but I want to build a relationship with my readers, so while I give book writing or release updates, I also talk about other things and ask them their thoughts, opinions, and feedback. I want my subscribers to feel like they know me. When I look at my open rates, the emails that mention freebies or fun topics do much better than those that are focused on my books. You can see some of my past emails here: Jenna Harte’s Email Archive
Getting Subscribers
- Have an email sign up for your freebie on all pages of your website. I have a special page that I promote, but the sign-up is also in the sidebar of all the other pages on my site. When you come into the home page, the free book offer is the first thing people see.
- Be clear on what you’re giving away. Have a cover made for your freebie book and include it with your sign-up form.
- Consider a pop-up of your sign-up form. Many people hate these, but the truth is, they’re effective.
- Start with your current sphere of influence. Maybe your friends and family don’t read your books, but perhaps they know people who will and would be willing to share your book(s) with them.
- Include your freebie book in the signature line of your email.
- Ask your current email subscribers to forward your email and/or share your freebie book with their sphere of influence.
- Share your email signup page on social media regularly. Don’t overdo it, but also, don’t share only once.
- Ask your social media followers to share the social post of your freebie offer.
- Participate in giveaways. Bookfunnel and Prolific Works both offer giveaway opportunities. You include your book in the giveaway along with books from other authors. All authors share the giveaway with their followers and email subscribers expanding your exposure. I did this for about a year and gained a ton of subscribers.
- Do an email swap with another author. Each author shares the other’s free book information and link to email signup page. It’s a great way to get your information infront of another author’s readers. Things to consider are 1) Swap with authors who write something similar to you. You should have the same or similar target reader. 2) You’ll need to find authors who have close to the same list size as you do. Check FB for romance author email swap groups or Bookclicker.
- Run a contest. I use KingSumo (the lifetime offer through Appsumo) but there are other options such as Gleam.io or ViralSweep. With Kingsumo, I can set up the contest and how people earn points (i.e. share, email signup etc). Kingsumo collects the email addresses of the people who join in, and at the end of the contest, it randomly picks the winner or winners.
Be sure to maximize the thank you page your subscribers see after they signup. Aweber has a generic one, but I’d recommend having a thank you page on your website that thanks them for getting your book, and then let them know about your other book(s).
One Page Plotting for Romance Authors
May 18, 2021 in Blog, Writing Romance
One of the biggest challenges to writing a romance, or any book, is ensuring that you have all the important elements of a story, such as interesting characters with believable goals and problems and conflicts that put a monkey wrench into a couple’s relationship.
I’m a pantser by nature, but after learning to write from a plot, I’m hooked on setting up all the basic elements of a story so that I don’t ever get stuck and the writing goes faster. I don’t go into great detail. In fact, all my plot elements fit on a single page. Here’s what I develop plot-wise before I start writing:
Plotting for Romance Authors
Title of the Work
This can be a working title
Premise
A premise is one sentence that says who your character is, what their goal is, and the conflicts they face.
Despising Her Boss is about an unemployed single mom who is finally getting on her feet again with her new job when she walks into her boss’s office and discovers he’s her ex.
Character
Provide important character details for your two starring characters
- Name:
- Goal: What is the character trying to achieve?
- Motivation: Why is the character going after this goal? What is at stake if the goal isn’t met?
- Conflicts: What is getting in the way of the goal?
- Flaw: How does the character sabotage their own success because of beliefs or attitudes or behaviors.
Major Plot Points
ACT 1: Setup
- Opening: What’s going on to set up the inciting event (meeting)?
- Inciting Event: How do the love birds meet or meet again?
- New Path: What decisions are made that will keep the love birds in the same orbit (as opposed to never seeing each other again).
ACT 2 A/B: Confrontation
- Pinch Pt 1: What problem (conflict) arises that gets in the way of achieving the goal?
- Midpoint: What’s changed that the couple is thinking maybe a relationship will work after all?
- Pinch Pt 2: What conflict arises that makes the character(s) rethink the relationship and/or gets in the way of the goal?
- Crisis/Blackmoment: What happens that ruins everything?
ACT 3: Resolution
- Climax: The couple is apart either because they’ve given up or perhaps one is in danger.
- Resolution: Characters are miserable apart and have an epiphany about love and make a grand gesture.
- Wrap Up: Reconcile and tying up loose ends.
- HEA: New happy normal
There is still quite a bit missing from this basic plot, but all the essential elements of a story are there. From this one-page plot, you can flesh it out into a detailed chapter-by-chapter or scene-by-scene plot. Or, if you’re more of a pantster, use this basic outline to keep you focused on the important elements as you write your book.
Want a copy of this One Page Plot worksheet?
This One Page Plot Worksheet is one of the many romance writer freebies provided to Write with Harte members. If you’re not a member, you can join for FREE to get access to the free downloads, as well as joining in the romance writing community here at Write with Harte.
Do Romance Authors Need to Blog?
May 13, 2021 in Blog, Marketing
If you hang out in online author groups or attend writing conferences, when the question of marketing techniques comes up, invariably blogging is recommended. That is often followed by a groan because it’s hard enough to write a book, how can you add blogging to the mix?
This becomes even more challenging for fiction authors who can’t figure out what to blog about. Sure, you can blog about writing a book, but will that attract readers who don’t necessarily care about writing?
Before I continue, I do believe that romance authors should have two things for sure:
- Author Website
- Email list
Sure social media is helpful, but no matter what, authors need their own home on the Internet (website) and an email list to stay in touch with fans.
But what about a blog?
I’m like many other authors who’ve found it hard to regularly blog on my author site, JennaHarte.com. Not that long ago, I removed the blog content from my home page. There is a link to my blog, but my lead magnet (free book to sign up for my email list) is front and center, along with my books, and some info about me. I did that so my site wouldn’t look like it was sitting dormant with old blog posts.
That doesn’t mean I don’t think blogging isn’t helpful. For example, I’m all for blogging a book as a serial. Or providing fun and entertaining content for your readers, such as character interviews.
Other benefits to blogging are:
- SEO – Getting ranked in Google for keywords related to you and your books
- Credibility
- Connecting with readers and writers
However, you can gain much of that without blogging.
SEO – You can guest blog on someone else’s site that has good SEO and traffic related to your writing. While that won’t improve SEO on your name or books’ names, you can piggyback on existing good SEO in other keywords related to your genre or tropes.
Credibility – You can gain credibility by guest blogging, being a podcast guest, or sitting on a panel at a reader event.
Connecting with readers and writers – This is where social media shines. You can create a fan page or group to hang with your readers.
And there are downsides to blogging such as:
- Having to create content weekly
- Getting stuck on what to write
- Needing longer content that may or may not be read
Alternative Ideas for New Authors
Why is blogging recommended? Because it’s something you can do to attract readers. But often authors are told to do things that attract readers with the expectation that they’ll show up. This is true of email lists and even social media.
However, very little is discussed about outreach. Instead of building something and hoping people come, authors need to figure out where their readers hang out to learn about books and go there to talk to them. If they like you, they’ll follow you on social media, visit your website, and sign up for your email list.
If I were with a new author or an author struggling to make sales, I think my suggestion today would be two-stepped:
1.Build Your Platform:
- Get a website so you have a place readers can go to learn about you that you own (as opposed to just a FB page)
- Set up an email list so you can keep in touch with your readers.
- Have one or two social media accounts where readers can engage with you more regularly. This is a great place to put short-version content you might normally blog, such as new releases, character interviews, factoids about your books.
2. Go Out and Find Readers
- Find out where readers of your romance genre spend time talking or learning about books. This includes social media groups, podcasts, YouTube shows, magazines, etc.
- Join in the conversation (social media)
- Reach out to write an article or be a guest
None of the above require blogging.
The problem with blogging, as well as other marketing recommendations, is the idea that if you build it, the readers will come, and that’s not the case anymore. Just having an online presence isn’t enough. Instead, you have to go where the readers are and let them meet you and get to know you. Then they’ll follow you on social media or visit your website.